Freelance Web Designer at Mindrift

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Sweden

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-06-05T11:14:25.556

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

This role focuses on driving specialized web design workflows within a hybrid AI + human system for the Tendem project.
You will be responsible for transforming briefs and rough drafts into clean, on-brand, and web-ready designs, collaborating with AI agents for repetitive tasks.
The position requires a creative professional with hands-on experience in UI design, marketing pages, and digital visual communications, emphasizing conversion-driven layouts.
As a freelance contributor, you will own the look and feel of web-based materials, ensuring consistency and alignment with the broader brand ecosystem.

📝 Enhancement Note: While the job title is "Freelance Web Designer," the description clearly positions this role within an "Operations" context by emphasizing collaboration with AI agents, driving specialized workflows, and ensuring consistent, on-brand outputs for a project. This suggests a need for design operations thinking, process adherence, and efficient asset delivery, aligning it with GTM or specialized creative operations functions. The focus on conversion-driven layouts and developer handoff further integrates it into the go-to-market machinery.

📈 Primary Responsibilities

Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts, focusing on user experience and conversion optimization.
Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools, ensuring a seamless design-to-development handoff.
Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications, to ensure efficient implementation by development teams or no-code platforms.
Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining brand integrity across all touchpoints.
Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, embodying a process-driven approach to design quality assurance.

📝 Enhancement Note: The responsibilities highlight a structured approach to design, emphasizing not just aesthetics but also efficiency, consistency, and readiness for implementation. This aligns with operations principles of standardized processes, quality control, and smooth workflow integration, particularly in a GTM context where speed and consistency are critical for marketing and sales enablement.

🎓 Skills & Qualifications

Education:

A Bachelor's or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is considered a plus. Experience:
At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.
Experience working within project-based or freelance environments, demonstrating self-direction and ability to manage tasks independently. Required Skills:
Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and contributing to or utilizing design systems.
Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.
Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).
Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.
English Proficiency: Upper-intermediate (B2) or above is required for effective communication within the Tendem project.
Structured Design Approach: A user-centric and conversion-minded approach to design, with a strong eye for clarity and white space.
Self-Directed Work Ethic: Ability to troubleshoot independently and deliver production-ready assets quickly and efficiently.

Preferred Skills:

Familiarity with no-code platforms like Webflow or Framer for understanding implementation capabilities.
Experience in digital marketing design and visual communications.
Contribution to or experience with comprehensive design systems.

📝 Enhancement Note: The emphasis on Figma proficiency, developer handoff, and conversion-driven layouts points towards a role deeply integrated with GTM operations. The need for structured design and self-directed work ethic are key operational traits for freelance roles, ensuring efficient project execution and output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Web Design Examples: A structured portfolio showcasing at least 2 years of relevant web design and UI design work is mandatory. Applications without a portfolio link or relevant web design cases will not be considered.
Conversion-Focused Case Studies: Demonstrations of how your designs have driven conversions, specifically highlighting landing pages, marketing sites, or one-pagers.
Figma Proficiency Showcase: Examples of complex Figma projects, including usage of auto-layout, component-based design, and responsive design implementation.
Handoff Process Examples: Visuals or descriptions of how you prepare and package design files for developers, illustrating your understanding of efficient implementation workflows.

Process Documentation:

Workflow Design: Ability to articulate your design process from brief to final asset delivery, including how you ensure consistency and quality.
System Implementation: Understanding of how your designs integrate with no-code platforms or developer workflows.
Performance Analysis: While not directly responsible for analytics, demonstrate an understanding of how design choices impact conversion rates and user engagement.

📝 Enhancement Note: The explicit requirement for a portfolio with specific web design examples, conversion-focused case studies, and demonstrations of Figma proficiency and handoff processes underscores the operational need for tangible proof of design execution and process adherence. This is critical for evaluating a candidate's ability to deliver consistent, high-quality, and implementable designs efficiently.

💵 Compensation & Benefits

Salary Range:

Up to $50 per hour equivalent, depending on the contributor's level and pace. Compensation varies across projects based on scope, complexity, and required expertise. Benefits:
Flexible Part-Time Work: Approximately 10-20 hours per week during active project phases, offering work-life balance.
Remote Work: Fully remote position, allowing work from anywhere in Sweden.
Opportunity to Collaborate with AI: Work with cutting-edge AI projects and specialists.
Direct Contribution to Innovative Projects: Be part of the Tendem project (https://tendem.ai/) and contribute to the growth of Generative AI.

Working Hours:

Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation structure is performance-based (up to $50/hour equivalent), common in freelance and project-based operations roles where output and efficiency are key metrics. The limited hours per week suggest a need for highly efficient task completion, aligning with operational goals of maximizing output within defined constraints.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Artificial Intelligence / Freelance Platform

Company Size: Likely small to medium, given the freelance and project-based nature of the Tendem project. Mindrift operates as a platform connecting specialists with AI projects.

Founded: Information not directly provided, but Mindrift focuses on AI and specialist collaborations.

Team Structure:

Project-Based Teams: You will be part of the Tendem project team, collaborating with Tendem Agents (AI) and potentially other human specialists.
Cross-Functional Collaboration: Collaboration will be primarily with AI agents and potentially with product managers or developers overseeing the Tendem project.
Freelance Ecosystem: Integrated into Mindrift's broader ecosystem of freelance specialists.

Methodology:

Hybrid AI + Human System: Work alongside AI agents, leveraging their strengths for repetitive tasks while applying your critical thinking and domain expertise.
Agile Project Execution: Tasks are project-based with estimated hours, suggesting an agile or iterative approach to design and development.
Data-Driven Design Optimization: Focus on conversion-driven layouts implies a data-informed approach to design decisions, aiming for measurable impact.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift's model is built around efficiently deploying human expertise alongside AI. This requires a culture that values efficiency, clear communication, and the ability to integrate with automated workflows, characteristic of operational environments focused on scaling through technology.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized freelance contributor level within a project. It requires demonstrated expertise in a specific domain (Web Design) and the ability to integrate with operational systems (AI collaboration, efficient handoffs).

Reporting Structure: You will likely report to a project lead or manager for the Tendem project, with direct collaboration with AI agents for task execution.

Operations Impact: Your work directly impacts the effectiveness of the Tendem project's web presence, contributing to lead generation, user engagement, and overall brand perception. Successful design operations ensure seamless integration of creative assets into marketing funnels and product development cycles.

Growth Opportunities:

Skill Specialization: Deepen expertise in Figma, responsive design, and conversion optimization within the context of AI-driven projects.
Project Variety: Potential to work on diverse AI projects through the Mindrift platform, expanding your portfolio and client base.
Efficiency Improvement: Develop strategies for faster, more effective design asset creation and handoff, enhancing your value as a freelance operations contributor.

📝 Enhancement Note: This role offers growth not through traditional linear career progression but through deepening specialized skills, increasing efficiency in task execution, and expanding a portfolio of project experience within the AI and freelance operations landscape.

🌐 Work Environment

Office Type: Fully remote, allowing you to work from your preferred location in Sweden.

Office Location(s): Sweden (Remote).

Workspace Context:

Independent Work Environment: You will manage your own workspace, requiring discipline and focus to meet project deadlines.
Digital Collaboration Tools: Reliance on digital platforms like Figma and communication tools for collaboration with the Tendem project team and AI agents.
Focus on Output: The environment prioritizes the delivery of high-quality, production-ready design assets efficiently.

Work Schedule:

Flexible, with an estimated 10-20 hours per week during active project phases. This requires effective time management to balance project demands with personal availability.

📝 Enhancement Note: The remote and freelance nature emphasizes autonomy and self-management, core operational skills for individuals who can deliver results without constant direct supervision.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application Review: Focus on CV and mandatory portfolio link, ensuring relevant web design examples are present.
Portfolio Deep Dive: Expect a thorough review of your portfolio, looking for proficiency in Figma, conversion-focused designs, and clear developer handoff examples.
Skills Assessment: Potential for a brief technical assessment or discussion to gauge proficiency in Figma and understanding of responsive/conversion design principles.
Cultural/Fit Discussion: A conversation to assess your structured, user-centric, and conversion-minded approach, as well as your self-directed work ethic and English proficiency.

Portfolio Review Tips:

Highlight Figma Mastery: Showcase your use of auto-layout, components, and responsive design features within Figma.
Detail Conversion Strategies: For each relevant project, explain the design choices made to drive conversions and any measurable results if available.
Demonstrate Handoff Clarity: Include examples of how you organize files, provide specifications, and export assets for developers or no-code tools.
Showcase Brand Consistency: Present case studies where you successfully translated brand assets across different platforms (web, social, PDFs).
Structure for Clarity: Organize your portfolio logically, with clear project descriptions, your role, and the outcomes.

Challenge Preparation:

Be prepared to discuss your design process for creating landing pages from scratch or from rough drafts.
Be ready to explain how you ensure visual consistency across different digital touchpoints.
Consider how you would approach a scenario where brand assets need to be translated into a responsive web layout.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as the primary tool for demonstrating operational capability. This means candidates must present their work not just as art, but as solutions executed through a defined, efficient process.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is a core requirement.

Analytics & Reporting:

Understanding of Conversion Metrics: While not directly responsible for analytics, a strong understanding of how design impacts conversion rates is crucial.

CRM & Automation:

No-code Platforms (e.g., Webflow, Framer): Familiarity is preferred for understanding implementation capabilities and efficient handoffs.

📝 Enhancement Note: The explicit mention of Figma as a primary tool, alongside preferred knowledge of no-code platforms, highlights the technical stack relevant to this role's operational function. Proficiency in these tools is key to efficient workflow and deliverable creation.

👥 Team Culture & Values

Operations Values:

Efficiency & Speed: Deliver production-ready assets quickly and efficiently.
Quality & Consistency: Maintain absolute visual consistency and adhere to layout quality standards.
User-Centricity: Design with the end-user and conversion goals in mind.
Collaboration: Work effectively with AI agents and project stakeholders.
Problem-Solving: Self-directed approach to troubleshooting and independent work.

Collaboration Style:

Hybrid with AI: Seamlessly integrate with AI agents for task execution.
Clear Handoffs: Provide well-organized and detailed assets for developers or no-code platforms.
Feedback Integration: Open to feedback and iterative improvements to ensure brand alignment and conversion optimization.

📝 Enhancement Note: The values emphasize operational excellence – efficiency, quality, and a user-focused, data-informed approach. The collaboration style is a blend of human creativity and AI-driven workflows, a hallmark of modern operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Briefs to Designs: Effectively interpreting textual copy or rough drafts into compelling, conversion-focused web layouts.
Maintaining Cross-Platform Consistency: Ensuring visual harmony between web pages, PDFs, and social media materials.
Rapid Asset Preparation: Meeting demands for quick turnaround times on production-ready files.
Working with AI Collaboration: Adapting to a workflow that integrates human creative input with AI-driven tasks.

Learning & Development Opportunities:

Advanced Figma Techniques: Mastering auto-layout, complex component systems, and design system implementation for efficiency.
Conversion Rate Optimization (CRO) Design: Deepening understanding of design principles that drive user engagement and conversions.
No-Code Platform Integration: Gaining insight into how designs are implemented on platforms like Webflow or Framer.
Exposure to AI Projects: Understanding the evolving landscape of AI integration in creative workflows.

📝 Enhancement Note: The challenges and growth opportunities focus on honing specialized design skills within an operational framework, emphasizing efficiency, adaptability, and the integration of creative work with technological advancements like AI.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing a high-converting landing page from a brief." (Focus on clarity, structure, conversion elements, and Figma usage).
"How do you ensure visual consistency across different digital assets like web pages, PDFs, and social media graphics?" (Highlight your process for brand asset translation and template usage).
"Walk me through your typical developer handoff process. What assets and specifications do you provide, and how do you ensure they are easily implementable?" (Emphasize Figma organization, specs, and understanding of developer/no-code needs). Company & Culture Questions:
"How do you approach working with AI agents or in a hybrid human-AI team environment?" (Focus on collaboration, leveraging AI for efficiency, and applying human critical thinking).
"Describe a time you had to troubleshoot a design issue independently. What was your approach?" (Highlight self-directed work ethic and problem-solving skills).
"How do you ensure your designs are both on-brand and optimized for conversion?" (Showcase a user-centric, data-informed approach). Portfolio Presentation Strategy:
Structure by Impact: Organize your portfolio to highlight conversion-driven projects first.
Detail Your Figma Workflow: For key projects, show screenshots or explain your use of auto-layout, components, and responsive design.
Explain the "Why": For each design choice, explain the rationale behind it, especially concerning user experience and conversion goals.
Showcase Handoff Samples: Include examples of how you package files for developers, demonstrating your operational readiness.
Be Concise and Clear: Present your work efficiently, focusing on the most impactful examples.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also operational proficiency: efficiency, process adherence, problem-solving, and the ability to integrate with technological workflows.

📌 Application Steps

To apply for this operations-aligned design position:

Submit your resume in English, indicating your level of English proficiency.
Crucially, include a link to your portfolio showcasing relevant web design examples. Applications without a portfolio link or relevant web design cases will not be considered.
Curate Your Portfolio: Ensure your portfolio prominently features examples of conversion-driven landing pages, responsive web layouts created in Figma, and clear demonstrations of your developer handoff process.
Tailor Your Resume: Highlight your experience with Figma, UI design, and any work involving conversion optimization or cross-platform consistency. Emphasize your self-directed work ethic and experience in freelance or project-based roles.
Prepare for Portfolio Walkthrough: Be ready to discuss specific projects in your portfolio, explaining your design process, the tools used (especially Figma), and how your designs achieved desired outcomes (e.g., conversion, brand consistency).
Research Mindrift and Tendem.ai: Understand their mission and how your design skills contribute to their AI-driven initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Freelance Web Designer