Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Dashing Diva

Location: Port Washington, NY

Job Type: Full-Time

Category: Web Design & Development / E-commerce Operations

Date Posted: April 21, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in owning the end-to-end design, development, and continuous optimization of Dashing Diva's direct-to-consumer e-commerce platform, DashingDiva.com.

• The position uniquely blends traditional web design and front-end development with a strong emphasis on leveraging AI-assisted tools for rapid prototyping, code generation, and design iteration.

• The Web Designer will be responsible for creating high-performance, responsive web pages, product detail pages, and campaign landing pages that enhance user experience and drive conversion.

• This role requires a proactive approach to conversion rate optimization (CRO), A/B testing, and performance analysis, working closely with marketing and e-commerce teams.

📝 Enhancement Note: The job description explicitly states this is "not a traditional web designer role" and emphasizes AI tool proficiency. This suggests a role that requires a blend of creative design, technical development, and an experimental mindset for rapid iteration and optimization, aligning with modern GTM and e-commerce operations strategies.

📈 Primary Responsibilities

• Spearhead the complete redesign, development, and ongoing enhancement of DashingDiva.com, from initial wireframing through to production-ready code.

• Construct responsive, high-performance web pages utilizing Shopify (Liquid templating), HTML, CSS, and JavaScript, augmented by AI-assisted coding technologies.

• Design and implement visually rich and engaging product detail pages (PDPs) capable of showcasing a large SKU catalog (300-500 SKUs) with integrated imagery, video, and user-generated content (UGC).

• Develop dynamic landing pages tailored for product launches, seasonal promotions, brand collaborations, and special marketing campaigns.

• Establish and maintain a consistent visual design system across the website, ensuring brand coherence with other digital touchpoints like email marketing.

• Utilize AI tools such as Claude, Cursor, Figma AI, and v0 to rapidly prototype page layouts, generate code snippets, and accelerate design iterations.

• Build and manage a library of reusable, AI-generated components and templates to streamline website development processes.

• Leverage AI for image optimization, asset creation, and to explore opportunities for content personalization on the site.

• Collaborate with the E-commerce and Marketing teams to optimize website speed, conversion rates, and overall user experience.

• Design, execute, and analyze A/B tests on critical website pages, including the homepage, PDPs, collection pages, and the checkout funnel, to identify performance improvements.

• Analyze website performance data from tools like Google Analytics 4 (GA4) and session recording/heatmap tools to derive actionable insights for design and development enhancements.

• Ensure all web pages meet performance standards, including Core Web Vitals, and are optimized for a mobile-first browsing experience.

• Coordinate with UX/UI designers to align on design direction and maintain the integrity of the established design system.

• Work closely with the Sr. Art Director and Creative Director to ensure a cohesive brand identity translation from retail and print to the digital space.

• Support the Marketing team by creating campaign landing pages, designing email templates, and contributing to CRM-related creative assets.

• Collaborate with an offshore production team for efficient asset preparation and delivery for website implementation.

• Stay abreast of emerging AI design and development tools, evaluating and recommending new technologies to enhance team capabilities.

📝 Enhancement Note: The responsibilities highlight a strong focus on e-commerce platform ownership, AI integration, and performance optimization, which are key areas within GTM and operations. The emphasis on specific PDP requirements and SKU management suggests a need for detailed understanding of e-commerce merchandising and content strategy.

🎓 Skills & Qualifications

Education:

Experience:

• 3-5 years of dedicated experience in web design, with substantial hands-on front-end development (HTML, CSS, JavaScript).

• Proven experience in designing and developing for e-commerce platforms, with a preference for Shopify.

• Demonstrable experience utilizing AI-assisted design or coding tools (e.g., Claude, Cursor, GitHub Copilot, Figma AI, v0, Midjourney) in a professional capacity.

Required Skills:

• Web Design & Development: Comprehensive proficiency in HTML, CSS, and JavaScript for building responsive and interactive web pages.

• E-commerce Platform: Strong command of Shopify, including Liquid templating, or equivalent e-commerce platform experience.

• AI Tool Proficiency: Demonstrated practical experience with AI tools for design prototyping, code generation, or asset creation.

• Design & Prototyping Software: Expertise in Figma for wireframing, UI design, prototyping, and design handoff.

• Conversion Rate Optimization (CRO): Solid understanding of UX principles and conversion-focused design strategies to improve user journeys and sales.

• Analytics & Performance: Comfort and experience with web analytics tools such as Google Analytics 4 (GA4) and user behavior analysis tools (e.g., Hotjar).

• Responsive & Mobile-First Design: Expertise in creating designs and developing code that adapts seamlessly across all devices and screen sizes.

• User Experience (UX): Strong grasp of UX principles, including information architecture, user flows, and accessibility standards (WCAG).

Preferred Skills:

• Industry Experience: Prior experience in beauty, consumer packaged goods (CPG), or fashion e-commerce, with an understanding of visual merchandising and campaign cycles.

• AI Image Generation: Familiarity with AI image generation tools like Midjourney, Firefly, or DALL-E for asset creation and enhancement.

• Email & CRM Design: Experience designing email templates and creative assets for CRM platforms like Klaviyo.

• Motion & Animation: Skills in CSS animations, Lottie, or lightweight video integration to enhance user engagement.

• Team Coordination: Experience managing or collaborating with offshore design and production teams.

• Bilingualism: Korean-English bilingualism is a plus but not a requirement.

📝 Enhancement Note: The emphasis on AI tools is a defining characteristic of this role, requiring candidates to not only list their experience but also be prepared to demonstrate how they've integrated these tools into their workflow for tangible results and efficiency gains.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, showcasing a minimum of 3-5 distinct projects that clearly demonstrate both visual design aesthetic and functional web development capabilities.

• Projects should highlight experience with e-commerce platforms, specifically Shopify or comparable systems, illustrating custom theme development or significant customization.

• Include case studies or examples that detail the use of AI-assisted design and/or coding tools, explaining the problem solved, the AI solution implemented, and the resulting impact (e.g., speed, efficiency, design quality).

• Demonstrate proficiency in Figma, with examples of wireframes, user flows, interactive prototypes, and design system components.

• Showcase responsive design implementation, providing examples of how designs adapt across various devices (desktop, tablet, mobile) and detailing the development approach.

Process Documentation:

• Candidates should be prepared to discuss their design and development workflow, including how they utilize AI tools within their process for tasks such as:

  • Rapid prototyping of page layouts and user interface elements.
  • Generating boilerplate code or component structures.
  • Iterative design refinement based on AI-generated concepts.
  • Image optimization and asset creation workflows.

• Be ready to explain how they approach A/B testing, including hypothesis generation, test design, implementation, and analysis of results using tools like GA4.

• Detail experience with performance optimization, including methods for improving site speed (e.g., optimizing images, code minification) and ensuring Core Web Vitals compliance.

• Provide insights into how they collaborate with cross-functional teams (e.g., marketing, UX/UI, production) for design handoffs, feedback incorporation, and project execution.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating practical application of AI tools and a results-oriented approach to web design and development, particularly in an e-commerce context. Candidates should curate their portfolios to explicitly highlight these aspects.

💵 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year

This range is competitive for a mid-level Web Designer with specialized skills in front-end development, e-commerce platforms, and cutting-edge AI technologies in the Port Washington, NY metropolitan area.

Benefits:

• Comprehensive Health Benefits: Medical, Dental, and Vision insurance plans to support employee well-being.

• Accidental Death & Dismemberment (AD&D) and Life Insurance policies for added security.

• Retirement Savings: 401(k) plan with company matching to aid in long-term financial planning.

• Paid Time Off (PTO): Generous PTO for vacation, personal days, and sick leave.

• Company Holidays: Paid time off for recognized public holidays.

• Summer Fridays: Enjoy shorter workdays or days off during the summer months, promoting work-life balance.

• Professional Development: Opportunities for skill enhancement and learning new technologies, especially AI tools.

• Collaborative Work Environment: Access to a creative and supportive team dynamic.

• Fun Company Events: Participation in industry events like Beautycon, NYFW, team outings, and team-building activities.

• On-site Amenities: Catered breakfast and lunches, contributing to a positive in-office experience.

Working Hours: 40 hours per week. While a standard full-time schedule, the emphasis on AI tools suggests potential for efficiency gains that could support dynamic project needs.

📝 Enhancement Note: The salary range provided is a strong indicator of the specialized skill set they are seeking, particularly the AI component. The benefits package is robust and includes perks that emphasize work-life balance and employee well-being, common in creative and tech-adjacent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Personal Care / E-commerce

Dashing Diva operates within the competitive beauty and personal care industry, with a strong focus on direct-to-consumer (DTC) e-commerce. This sector requires agility, trend awareness, and a keen understanding of digital customer engagement. The role of a Web Designer is crucial for maintaining brand presence and driving online sales in this dynamic market.

Company Size: While not explicitly stated, the mention of an "offshore production pod" and collaboration with multiple internal teams suggests a medium-to-large sized organization with established operational structures. This implies a need for clear process adherence and effective communication across departments.

Founded: The founding date is not provided, but the company's mission to empower self-expression through accessible at-home nail products indicates a brand identity rooted in creativity, individuality, and consumer empowerment.

Team Structure:

• The Web Designer sits within the Creative team, reporting to the Creative Director.

• Close collaboration is expected with the Sr. Art Director (Retail/Print), Sr. Designer (UX/UI), and the Ecom/Media team.

• Partnerships with Marketing for campaign assets and with an offshore production pod for asset delivery are integral.

Methodology:

• Data-Driven Design: The role is expected to leverage analytics (GA4, heatmaps) to inform design decisions and drive conversion optimization.

• Agile Development & Iteration: The emphasis on AI tools suggests a methodology that embraces rapid prototyping, iterative design, and swift deployment of web updates.

• Brand Consistency: Maintaining a unified visual identity across digital touchpoints is a core operational principle.

• Collaborative Workflow: The team structure promotes cross-functional collaboration to ensure alignment on creative, technical, and marketing objectives.

Company Website: http://www.dashingdiva.com

📝 Enhancement Note: The company's focus on "owning your diva" and self-expression is a key cultural differentiator. Candidates should be able to align their design philosophy and approach with this brand ethos. The integration of AI tools suggests a forward-thinking company culture that embraces technological innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Designer/Developer, requiring 3-5 years of experience. It offers significant ownership and responsibility for a critical customer-facing asset (DashingDiva.com), indicating a pathway for growth beyond a purely execution-focused role.

Reporting Structure: The Web Designer reports to the Creative Director and works closely with Sr. Art Director and Sr. Designer (UX/UI). This structure provides mentorship opportunities and exposure to senior creative leadership, crucial for skill development. Collaboration with the Ecom/Media team also exposes the role to performance marketing and sales-driven initiatives.

Operations Impact: The Web Designer's impact is directly tied to the performance of DashingDiva.com. By optimizing user experience, conversion rates, and site speed, they directly contribute to revenue generation, customer acquisition, and brand perception in the critical DTC channel. The role's responsibility for the "brand's digital flagship" underscores its strategic importance.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Shopify development, AI-assisted design and coding, and front-end optimization techniques.

• E-commerce Strategy: Gain exposure to e-commerce conversion rate optimization, A/B testing, and performance analytics, understanding how web design impacts business KPIs.

• Creative Leadership: Progress towards senior design roles, potentially leading specific web initiatives or managing smaller creative projects.

• Cross-Functional Expertise: Develop a strong understanding of marketing campaigns, UX/UI principles, and visual merchandising strategies through close collaboration.

• AI Innovation: Become a subject matter expert in leveraging generative AI for web design and development within the company, potentially influencing future technology adoption.

📝 Enhancement Note: The role offers a unique blend of creative ownership and technical execution within a high-impact digital channel. Growth opportunities are strong for individuals who can demonstrate both design acumen and a proactive, data-driven approach to optimizing the e-commerce experience, particularly with emerging AI technologies.

🌐 Work Environment

Office Type: The role is described as "On-site" with "In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities," suggesting a traditional office-based work environment designed to foster collaboration and team cohesion.

Office Location(s): Port Washington, New York. This location provides access to the broader New York metropolitan area's creative and business resources.

Workspace Context:

• Collaborative Atmosphere: The company culture emphasizes collaboration, creativity, and valuing input. The Web Designer will be part of a creative team that works closely together.

• Innovation Focus: The explicit requirement for AI tool proficiency indicates an environment that encourages experimentation and adoption of new technologies.

• Cross-Functional Interaction: The role involves frequent interaction with various teams (Creative, Marketing, Ecom/Media), providing opportunities to understand different facets of the business and contribute to integrated GTM strategies.

• Tools & Technology: Access to design software (Figma), development tools, AI platforms, and analytics platforms will be integral to the daily workflow.

Work Schedule: Standard 40-hour work week. The emphasis on AI could lead to opportunities for increased efficiency, but the core responsibilities require dedicated time for design, development, testing, and collaboration. "Summer Fridays" offer an added perk for work-life balance.

📝 Enhancement Note: The on-site nature of the role, combined with catered meals and team activities, points towards a company that invests in creating a positive and engaging physical workspace for its employees, fostering a strong sense of community and collaboration essential for creative teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by HR or a recruiter to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your understanding of Dashing Diva as a brand.

• Portfolio Review & Technical Interview: A crucial stage where you will present your portfolio. Expect to discuss your design process, front-end development skills, and specifically how you have utilized AI tools. Prepare to answer technical questions related to HTML, CSS, JavaScript, Shopify (Liquid), and responsive design.

• Design Challenge/Case Study: You may be given a small design or development challenge, or asked to present a case study from your portfolio that demonstrates your problem-solving skills, AI integration, and ability to optimize for conversion. Focus on showcasing your process and results.

• Cross-Functional Interviews: Opportunities to meet with members of the Creative, Marketing, and Ecom/Media teams. These interviews will assess your collaboration style, communication skills, and understanding of how web design impacts broader business objectives.

• Final Interview: Likely with the Creative Director or senior leadership to discuss overall fit, strategic thinking, and long-term vision for the role.

Portfolio Review Tips:

• Curate Strategically: Prioritize projects that showcase your AI tool usage, Shopify development, conversion optimization efforts, and responsive design capabilities.

• Tell a Story: For each project, clearly articulate the problem, your approach (especially AI integration), the solution, and the measurable results or impact. Use data and metrics wherever possible.

• Highlight AI Integration: Dedicate specific sections or examples to how you've used AI tools. Explain the benefits achieved (e.g., faster prototyping, code efficiency, novel design ideas).

• Showcase Process: Include wireframes, user flows, design iterations, and code snippets (if applicable) to demonstrate your design and development process.

• Technical Depth: Be prepared to discuss the technical aspects of your builds, including challenges encountered and how you overcame them.

• Brand Alignment: Demonstrate how your design aesthetic aligns with the Dashing Diva brand and its target audience.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly. Prioritize rapid iteration and demonstrating your AI tool usage if applicable.

• For a case study presentation, structure it logically: Objective, Challenge, Solution (with AI details), Results, Key Learnings.

• Practice articulating your thought process clearly and concisely, especially when explaining technical concepts or AI workflows.

• Be ready to discuss how you would approach optimizing DashingDiva.com for a specific campaign or product launch.

📝 Enhancement Note: The interview process strongly emphasizes practical application of AI tools and a results-driven approach. Candidates should be prepared to actively demonstrate their skills and strategic thinking, not just list them.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI/UX design, prototyping, and design collaboration. Proficiency is a core requirement.

• Shopify (Liquid): The primary e-commerce platform. Deep understanding of its templating system (Liquid) and customization capabilities is crucial.

• HTML, CSS, JavaScript: Fundamental web development languages for building and styling web pages, ensuring responsiveness and interactivity.

• AI-Assisted Design & Coding Tools: Explicitly mentioned are Claude, Cursor, Figma AI, GitHub Copilot, Midjourney, and v0. Candidates must demonstrate hands-on experience with at least one or more of these.

Analytics & Reporting:

• Google Analytics 4 (GA4): For tracking website traffic, user behavior, conversion events, and overall site performance.

• Heatmaps & Session Recordings: Tools like Hotjar or similar for visualizing user behavior, identifying friction points, and informing design decisions.

CRM & Automation:

• Klaviyo (Preferred): Familiarity with email marketing and CRM platforms for designing email templates and understanding customer segmentation impacts on web design.

• Other E-commerce Integrations: Potential for working with various tools integrated into the Shopify ecosystem for marketing, CRM, and customer service.

Asset Management & Optimization:

• Image Optimization Tools: Both manual and AI-driven methods for ensuring fast loading times.

• Version Control (Implicit): While not explicitly stated, experience with version control systems like Git is beneficial for collaborative development.

• Project Management Tools: Likely used for task tracking and collaboration within the team.

📝 Enhancement Note: The explicit mention of AI tools like Claude, Cursor, and v0, alongside Figma and Shopify, defines the core technical stack. Candidates should highlight their experience with these specific technologies and demonstrate how they integrate them into a cohesive workflow.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A core value is embracing new technologies, particularly AI, to drive efficiency and creative solutions in web design and development. The company encourages staying ahead of the curve.

• Creativity & Self-Expression: Aligned with the brand's mission, the team values creative input, unique ideas, and empowering individuals to express their creativity.

• Collaboration & Teamwork: The culture is described as collaborative, with a strong emphasis on working closely together, valuing input, and providing feedback. Cross-functional teamwork is key to success.

• Data-Driven Decision Making: While a creative role, there's a clear expectation to use analytics and performance data to inform design choices and optimize for business outcomes.

• Efficiency & Agility: The emphasis on AI tools and rapid iteration suggests a value placed on speed, efficiency, and the ability to adapt quickly to market trends and campaign needs.

Collaboration Style:

• Integrated Creative Process: The Web Designer will work closely with Sr. Designers, Art Directors, and Marketing to ensure a cohesive brand experience across all touchpoints, from digital to print.

• Feedback-Oriented: The culture values input and feedback, suggesting an open environment for constructive criticism and collaborative problem-solving.

• Cross-Functional Synergy: The role requires seamless collaboration with the Ecom/Media team to align web design efforts with conversion goals and marketing initiatives.

• Knowledge Sharing: An environment where team members share insights, best practices, and learnings, particularly around new technologies like AI.

📝 Enhancement Note: The company culture appears to strike a balance between creative expression and data-driven optimization, underpinned by a strong emphasis on collaboration and embracing technological innovation. Candidates should demonstrate how their personal values align with these aspects.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design and development tools and effectively integrating them into workflows can be challenging.

• Balancing AI Efficiency with Creative Integrity: Ensuring that AI-generated outputs meet high creative standards and brand guidelines, rather than just being functional.

• Performance Optimization: Continuously improving site speed and Core Web Vitals while implementing new features and rich media can be a technical hurdle.

• Cross-Functional Alignment: Effectively communicating technical and design concepts to non-technical stakeholders and managing diverse feedback from multiple teams.

• Managing a Large SKU Catalog: Designing and developing user-friendly PDPs and collection pages that effectively showcase hundreds of products requires meticulous planning and execution.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in leveraging advanced AI tools for web design and development, potentially leading to internal AI implementation initiatives.

• E-commerce CRO Specialization: Deepening expertise in conversion rate optimization, A/B testing methodologies, and interpreting complex analytics data to drive measurable business impact.

• Shopify Ecosystem: Expanding knowledge of the Shopify platform, its app ecosystem, and best practices for e-commerce performance.

• Brand Storytelling: Developing skills in translating brand identity and marketing objectives into compelling digital user experiences.

• Mentorship: Learning from experienced Creative Directors, Sr. Art Directors, and UX/UI Designers within the team.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering and strategically applying AI tools within a dynamic e-commerce environment. Success in this role will require continuous learning and adaptation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and developing a new landing page for a product launch, specifically detailing how you would leverage AI tools like Claude or Cursor."

  • Preparation: Outline your workflow from brief to deployment, highlighting where AI assists in ideation, layout generation, code writing, and optimization. Be ready with specific examples.

• "How do you ensure brand consistency and a cohesive visual identity across a website, especially when working with a large product catalog and multiple campaign assets?"

  • Preparation: Discuss your approach to design systems, style guides, and how you maintain brand integrity through collaboration with other creative leads.

• "Walk us through a time you used website analytics (e.g., GA4, Hotjar) to identify a user experience issue or conversion bottleneck, and what design or development changes you implemented to address it."

  • Preparation: Prepare a specific case study demonstrating your analytical skills and ability to translate data into actionable design improvements. Quantify results if possible.

• "How do you approach A/B testing on an e-commerce site? What metrics do you focus on, and how do you decide what to test?"

  • Preparation: Discuss your understanding of A/B testing principles, common e-commerce tests (e.g., CTA buttons, PDP layouts), and how you interpret test results.

Company & Culture Questions:

• "What is your understanding of the Dashing Diva brand, and how would you translate our 'Own Your Diva' ethos into the website experience?"

  • Preparation: Research the brand thoroughly. Think about how visual design, interactive elements, and content can embody self-expression and empowerment.

• "How do you collaborate with cross-functional teams, such as Marketing or Ecom/Media, to ensure alignment on project goals?"

  • Preparation: Provide examples of successful cross-functional projects and your communication strategies.

• "How do you see AI tools evolving the role of a web designer in the next 1-3 years, and how do you plan to stay ahead of these changes?"

  • Preparation: Demonstrate your forward-thinking perspective on AI in design and development, and your commitment to continuous learning.

Portfolio Presentation Strategy:

• Structure Logically: Organize your portfolio by project type or by demonstrating key skills (e.g., AI Integration, Shopify Builds, CRO Projects).

• Focus on Impact: For each project, clearly state the objective, your role, the challenge, your solution (highlighting AI use), and the measurable results. Use strong visuals and concise descriptions.

• Interactive Walkthrough: Be prepared to navigate through your live projects or mockups, explaining design choices and technical implementation details.

• Highlight AI Use Cases: Dedicate specific slides or talking points to your most impactful AI integrations. Explain why you used AI and what benefit it provided.

• Be Ready for Technical Deep Dives: Anticipate questions about your code, design choices, and the specific AI tools you employed.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical skill but also strategic thinking, a proactive approach to optimization, and a clear understanding of how AI can be leveraged to drive business outcomes in e-commerce.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided application link on JazzHR.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with Shopify, AI-assisted design/coding tools, and e-commerce conversion optimization. Ensure your portfolio prominently features projects demonstrating these specific skills.

• Resume Optimization: Clearly list your proficiency with HTML, CSS, JavaScript, Figma, and Shopify (Liquid). Quantify achievements where possible (e.g., "Improved site load speed by X%," "Designed landing pages that increased conversion by Y%").

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, AI integration strategies, and the business impact of your work. Prepare specific examples for common interview questions.

• Company Research: Thoroughly research Dashing Diva's brand, target audience, and current website. Understand their mission ("Own Your Diva") and consider how your design philosophy aligns with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.