Web Designer & UX

📍 Job Overview

Job Title: Web Designer & UX (Project-Based)

Company: VML

Location: Mexico City, Mexico

Job Type: Contract

Category: Creative & Digital Design Operations

Date Posted: April 23, 2026

Experience Level: 3+ Years

Remote Status: Hybrid

🚀 Role Summary

• Design and implement user-centric digital experiences for a leading creative company, focusing on innovative and high-impact web solutions.

• Collaborate closely with cross-functional teams, including development, IT, SEO, and Project Management, to ensure seamless design integration and quality assurance.

• Develop high-fidelity wireframes, interactive prototypes, and visualizations that translate complex user needs into intuitive digital interfaces.

• Optimize graphic and multimedia assets for web integration, adhering strictly to style guides and design systems to maintain brand consistency.

• Provide detailed technical specifications and recommendations for component adjustments and migration processes.

📝 Enhancement Note: This role is project-based, indicating a need for adaptability and the ability to deliver within defined project timelines. The hybrid work model and specific mention of "short Fridays" suggest a focus on work-life balance within a dynamic agency environment. The emphasis on high-fidelity prototypes and technical specifications points towards a senior-level designer comfortable with both creative execution and technical implementation details.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-fidelity wireframes, user flows, and interactive prototypes for web and digital platforms.

• Collaborate with development and IT teams to ensure accurate and efficient implementation of design solutions, providing clear design documentation.

• Optimize all graphic and multimedia resources for seamless web integration, ensuring adherence to brand guidelines, style guides, and established design systems.

• Validate design components, recommend adjustments, and generate detailed technical specifications for migration processes, working closely with project managers.

• Execute comprehensive quality assurance (QA) testing on design deliverables, partnering with SEO specialists and Project Management to identify and resolve issues before launch.

• Contribute to user research initiatives and apply UX heuristics to inform design decisions and improve overall user experience.

• Maintain and update design systems and component libraries to ensure consistency and scalability across projects.

📝 Enhancement Note: The responsibility to "Validate, recommend adjustments of components and generate technical specifications for migration processes" implies a deep understanding of front-end development constraints and a proactive approach to problem-solving during project lifecycles, common in senior design roles within agencies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interactive Design, Systems Engineering (with a focus on Interface Design), or a related field.

Experience: A minimum of 3 years of demonstrable experience in web design and user experience (UX) roles, with a strong portfolio showcasing relevant projects.

Required Skills:

• UX/UI Design: Proven ability to create intuitive and engaging user interfaces based on user-centered design principles.

• Interaction Design: Expertise in defining how users interact with digital products, creating seamless and efficient user journeys.

• Information Architecture: Skill in organizing and structuring content logically to enhance usability and findability.

• UX Heuristics: Deep understanding and application of established usability principles to evaluate and improve designs.

• User Research: Experience conducting and analyzing user research to gather insights and inform design decisions.

• Figma: Advanced proficiency, including component libraries, prototyping, and collaborative design workflows.

• Adobe Creative Suite: Advanced mastery of Photoshop, Illustrator, After Effects, XD, Media Encoder, and Acrobat for asset creation, editing, and optimization.

• Advanced English Proficiency: Essential for communication within a global agency and with international clients.

Preferred Skills:

• Lottie: Experience creating and integrating Lottie animations for dynamic web content.

• Miro: Proficiency in using Miro for collaborative brainstorming, wireframing, and user journey mapping.

• Spline: Familiarity with 3D design tools like Spline for creating engaging visual elements.

• Framer: Experience with Framer for advanced prototyping and interactive design.

• SEO Fundamentals: Basic understanding of SEO principles to ensure designs are search-engine friendly.

• Agile/Scrum Methodologies: Experience working within agile development frameworks for project delivery.

📝 Enhancement Note: The explicit listing of Lottie, Miro, Spline, and Framer alongside advanced Figma and Adobe Suite skills indicates a need for a designer who can leverage a broad spectrum of modern digital design tools to create sophisticated and dynamic user experiences, often required in cutting-edge agency projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3 years of professional web design and UX/UI projects.

• Demonstrations of end-to-end design processes, from initial concept and user research to final high-fidelity prototypes and implemented designs.

• Case studies detailing specific challenges, design solutions, and measurable outcomes (e.g., improved conversion rates, user satisfaction scores).

• Examples of wireframes, user flows, interactive prototypes, and final visual designs.

Process Documentation:

• Showcase experience in documenting design systems, style guides, and component libraries.

• Provide examples of technical specifications created for design migration or implementation.

• Include examples of QA testing processes for design deliverables and how issues were resolved.

• Demonstrate the application of UX heuristics and user research findings in design decision-making.

📝 Enhancement Note: For this role, the portfolio should clearly articulate the candidate's ability to bridge the gap between creative design and technical implementation, with a strong emphasis on how their designs are optimized and integrated into functional web experiences. Case studies that highlight collaboration and problem-solving with development teams will be particularly impactful.

💵 Compensation & Benefits

Salary Range: Based on VML's typical compensation for project-based roles of this nature in Mexico City and considering the 3+ years of experience required, a competitive range would be approximately MXN $35,000 - $55,000 per month. This is an estimate and will depend on the specific project scope, candidate's experience, and negotiation.

Benefits:

• Hybrid Work Model: Offers flexibility with a balance between remote and in-office work, with an average of 4 days in the office per week.

• Work Tools: Provision of necessary work tools (laptop, etc.) to facilitate effective project execution.

• Competitive Remuneration: Attractive salary package commensurate with experience and project scope.

• Flexible Schedule: Ability to manage working hours to accommodate project needs and personal life.

• Short Fridays: Enjoy shorter workdays on Fridays, promoting work-life balance.

• Development and Growth Plans: Opportunities for professional development and skill enhancement through training and project exposure.

• Diverse and Inclusive Work Environment: A workplace that values diversity, inclusion, and employee well-being.

Working Hours: While specific daily hours are flexible, the role is expected to align with typical full-time work expectations, potentially averaging 40 hours per week, with an emphasis on project delivery and team collaboration during core working days.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for contract UX/UI designers with 3+ years of experience in Mexico City and considering the hybrid work model and provided benefits. VML, as part of WPP, is a large global agency, suggesting compensation would be competitive within the local market for specialized project roles. The "short Fridays" are a significant perk for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services, Digital Experience, Creative Technology. VML operates within the dynamic and fast-paced advertising and marketing technology sector, known for its client-centric approach and focus on driving business growth through innovative digital solutions.

Company Size: VML is a global powerhouse with over 26,000 employees across 55+ markets, making it a significant player in the industry. This size offers opportunities for diverse project exposure and collaboration with a wide range of talent.

Founded: VML was founded in 1992, and its merger with Wunderman to form VML in 2020 signifies a commitment to evolving and expanding its capabilities. This history suggests a company with established processes and a forward-looking vision.

Team Structure:

• The Web Designer & UX role likely sits within a larger creative or digital design team, possibly embedded within project-specific client teams.

• Collaboration is expected with Art Directors, Copywriters, Developers, Project Managers, and Account Managers.

Methodology:

• VML emphasizes a human-first, integrated approach to brand and customer experience.

• Design processes will likely follow agile methodologies, incorporating user research, iterative prototyping, and collaborative feedback loops.

• A strong focus on data-driven insights and measurable outcomes to demonstrate the impact of design solutions.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML's integration into WPP signifies a robust operational framework and access to extensive resources. The company's focus on "connected brands" and "customer experience" implies that this role is integral to creating holistic and impactful digital journeys for clients, requiring a strategic understanding of how design contributes to broader business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior designer (3+ years experience) on a project basis. It requires a solid foundation in UX/UI principles and advanced technical proficiency with design tools. The project nature means growth is often tied to successful project completion and the acquisition of new skills relevant to future projects.

Reporting Structure: The designer will report to a Project Lead, Creative Director, or Design Manager, depending on the specific project and team structure at VML Mexico. This structure facilitates clear direction and feedback.

Operations Impact: The Web Designer & UX plays a critical role in shaping client-facing digital products, directly influencing user engagement, conversion rates, and brand perception. Their work is essential for delivering on VML's promise of creating connected brands and driving client growth through exceptional digital experiences.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like animation (Lottie), 3D design (Spline), or advanced prototyping (Framer).

• Project Variety: Exposure to a diverse range of client projects across various industries, broadening design experience and portfolio breadth.

• Mentorship: Potential to learn from senior designers and creative leads within VML's global network.

• Transition to Full-Time: Successful project engagements can sometimes lead to opportunities for permanent roles within VML, depending on business needs and performance.

📝 Enhancement Note: As a project-based role, career growth is less about climbing a traditional ladder and more about expanding a portfolio with diverse, high-impact projects and developing specialized skills that make the designer a valuable asset for future contract opportunities or potential full-time conversions.

🌐 Work Environment

Office Type: Hybrid work model, combining remote work with an average of four days per week in the VML Mexico City office. This setup fosters collaboration and team cohesion while offering flexibility.

Office Location(s): The role is based in Mexico City, Mexico. Specific office details would be provided upon engagement.

Workspace Context:

• Collaborative Environment: The office is designed to encourage interaction, brainstorming, and team-based problem-solving, with ample space for creative work.

• Tools & Technology: Access to standard office resources and potentially specialized hardware or software required for design tasks. The company provides essential work tools.

• Team Interaction: Opportunities for regular face-to-face interaction with colleagues, fostering a strong team dynamic and facilitating quick feedback loops.

Work Schedule: Flexible hours are offered, allowing designers to manage their time effectively, provided project deadlines and collaborative sessions are met. "Short Fridays" indicate a focus on efficiency and a good work-life balance.

📝 Enhancement Note: The emphasis on an average of four days in the office suggests that VML values in-person collaboration for creative ideation, team building, and client presentations, while acknowledging the benefits of remote work for focused individual tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and relevant experience.

• Skills Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, discussing specific projects, design process, problem-solving approaches, and technical skills (Figma, Adobe Suite). This may include a practical design challenge or a case study presentation.

• Team/Cultural Fit Interview: Meeting with potential team members or a hiring manager to assess collaboration style, communication skills, and alignment with VML's inclusive culture.

• Final Interview: Potentially with a senior leader to discuss project scope, expectations, and offer final terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that demonstrate your UX/UI skills, problem-solving abilities, and experience with the required tools.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process you followed, key decisions made, and the impact or results achieved. Use visuals effectively to showcase your work.

• Highlight Collaboration: If possible, showcase projects where you collaborated closely with developers or other teams, explaining how you managed that relationship.

• Demonstrate Technical Proficiency: Be prepared to discuss your mastery of Figma, Adobe Suite, and any other tools listed, and how you leverage them to achieve specific design outcomes.

• Tailor to VML: Research VML's work and culture, and be ready to explain why you are a good fit for their agency and the types of projects they handle.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a wireframe or prototype for a specific feature, or analyzing an existing design and recommending improvements.

• Practice articulating your design rationale clearly and concisely under time constraints.

• Prepare questions for the interviewer about the project, team, and VML's design processes.

📝 Enhancement Note: The portfolio review will be critical. Candidates should be prepared to walk through their projects, explaining not just what they designed, but why. Demonstrating a clear understanding of user needs, design principles, and the technical feasibility of their solutions will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, wireframing, prototyping, and maintaining design systems. Advanced proficiency expected.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and asset creation.
  • Illustrator: For vector graphics, icons, and illustrations.
  • After Effects: For motion graphics, UI animations, and creating dynamic visual elements.
  • Adobe XD: For prototyping and design, often used in conjunction with Figma or for specific project needs.
  • Media Encoder: For efficient video and animation rendering.
  • Acrobat: For PDF creation and management of design documentation.

Analytics & Reporting:

CRM & Automation:

Complementary Tools:

• Lottie: For integrating complex animations into web projects.

• Miro: For collaborative ideation, user journey mapping, and brainstorming sessions.

• Spline: For creating 3D elements and interactive visual content.

• Framer: For advanced interactive prototyping and potentially front-end development.

📝 Enhancement Note: The extensive list of required and preferred tools highlights VML's commitment to employing designers who are proficient with the latest digital design technologies and can produce sophisticated, multi-faceted user experiences. Mastery of Figma and the Adobe Suite is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Human-First Approach: Designing with empathy for the user, prioritizing their needs and experience.

• Creativity & Innovation: Encouraging novel ideas and pushing creative boundaries to deliver exceptional work.

• Collaboration: Working effectively with diverse teams, sharing knowledge, and valuing collective input.

• Inclusivity & Diversity: Fostering an environment where everyone feels welcome, respected, and has equal opportunities.

• Data-Driven Decisions: Using insights from research and analytics to inform design choices and measure impact.

• Efficiency: Optimizing workflows and processes to deliver high-quality work effectively and on time.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with developers, strategists, project managers, and account teams to ensure cohesive project execution.

• Feedback Culture: Open to constructive criticism and proactive in providing feedback to improve designs and processes.

• Knowledge Sharing: Willingness to share learnings, best practices, and new techniques with colleagues to elevate the team's overall capabilities.

📝 Enhancement Note: VML's emphasis on inclusivity and diversity aligns with modern agency values. Designers are expected to be team players, comfortable with collaborative ideation and open communication, which is crucial in a project-based, agency environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Technical Constraints: Effectively translating innovative design concepts into feasible web implementations within project timelines and technical limitations.

• Managing Multiple Projects: Juggling design responsibilities for various clients simultaneously, requiring strong organizational and time management skills.

• Adapting to Client Feedback: Navigating diverse client expectations and feedback, ensuring designs meet strategic goals while maintaining creative integrity.

• Staying Ahead of Design Trends: Continuously learning and adapting to new design tools, technologies, and user experience paradigms in the rapidly evolving digital landscape.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen expertise in specialized tools like Lottie, Spline, or Framer through internal resources or external courses.

• Industry Workshops & Conferences: Exposure to industry events and workshops focused on UX/UI, digital design, and emerging technologies.

• Cross-Disciplinary Learning: Gaining insights into other areas of the agency, such as strategy, development, or account management, to foster a holistic understanding of client projects.

• Mentorship: Access to guidance from experienced design leads and creative directors within VML.

📝 Enhancement Note: The project-based nature of the role presents a continuous challenge to deliver high-quality work efficiently. Growth is inherently tied to successfully navigating these challenges and demonstrating adaptability and continuous learning, which are highly valued in agency settings.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced on a recent web project and how you overcame it." (Focus on your process, problem-solving, and the outcome.)

• "How do you approach balancing creative vision with client requirements and technical limitations?" (Showcase your ability to negotiate and find practical solutions.)

• "Walk me through your process for creating a high-fidelity prototype in Figma. What are the key considerations?" (Demonstrate your technical workflow and attention to detail.)

Company & Culture Questions:

• "What interests you about VML and this specific project-based role?" (Research VML's work and values; connect them to your aspirations.)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your openness to iteration and learning.)

Portfolio Presentation Strategy:

• Structure: For each project, begin with the objective, outline your role and process, showcase key design artifacts (wireframes, prototypes, final UI), explain your rationale, and conclude with the results or impact.

• Visuals: Use high-quality screenshots, mockups, and links to interactive prototypes. Keep text concise and focused.

• Storytelling: Frame your projects as narratives. What was the problem? How did you solve it? What was the impact?

• Engagement: Be prepared to answer detailed questions about your design choices, tools used, and collaboration experiences. Be enthusiastic and professional.

📝 Enhancement Note: Be ready to articulate the "why" behind your design decisions. Interviewers will want to understand your thought process, your ability to translate business needs into user-friendly designs, and your proficiency with the specified tools. Highlighting experience with animation and advanced prototyping tools will be a significant advantage.

📌 Application Steps

To apply for this Web Designer & UX position:

• Submit your application through the provided link on VML's career portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and specifically highlights projects demonstrating your expertise in UX/UI design, interaction design, and proficiency with Figma and the Adobe Suite. Tailor your project selection to align with VML's client work and focus areas.

• Resume Optimization: Craft your resume to emphasize your 3+ years of relevant experience, clearly listing your skills in UX/UI, information architecture, user research, and proficiency with all mentioned design tools. Quantify achievements where possible (e.g., "Improved user task completion time by X%").

• Interview Preparation: Practice articulating your design process, problem-solving approach, and experience with collaborative workflows. Prepare to present and discuss your portfolio projects confidently.

• Company Research: Familiarize yourself with VML's global presence, key client work, and their stated values regarding creativity, human-first design, and inclusivity. Understand their hybrid work model and expectations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.