Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Testarossa Winery

Location: Los Gatos, California, United States

Job Type: Part-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-29

Experience Level: 2-5 Years

Remote Status: Hybrid (with office/hybrid/remote options)

🚀 Role Summary

• Lead visual marketing initiatives, encompassing graphic design, video production, website management, and social media content development to enhance brand presence and guest engagement.

• Maintain and evolve the Testarossa Style Guide, ensuring unwavering brand consistency across all digital and physical touchpoints, from wine labels to marketing collateral.

• Design compelling wine labels, packaging, advertising, promotional materials, and diverse marketing collateral that encapsulate the Testarossa brand essence.

• Manage, maintain, and optimize website content and performance, ensuring a seamless and engaging digital experience for visitors and wine club members.

• Support photography, video, and social media content creation, contributing to a rich and dynamic brand narrative that resonates with target audiences.

📝 Enhancement Note: This role, while titled "Visual Designer," has significant marketing operations responsibilities, including website management, content optimization, and social media strategy. The focus on brand consistency and cross-functional collaboration suggests a need for strong process adherence and communication skills, typical of operations-adjacent roles. The part-time nature (16 hours/week) indicates a need for highly efficient and focused work.

📈 Primary Responsibilities

• Drive the creation and execution of visual marketing campaigns, ensuring alignment with Testarossa's luxury brand positioning and storytelling objectives.

• Develop and implement design strategies for wine labels, packaging, and promotional materials, adhering to print production standards and brand guidelines.

• Oversee the Testarossa website, managing content updates, optimizing user experience (UX), and ensuring SEO best practices are followed to drive traffic and conversions.

• Produce engaging social media content (graphics, short videos, animations) tailored to each platform, supporting marketing campaigns and community engagement initiatives.

• Collaborate closely with marketing, sales, and hospitality teams to translate business needs into effective visual communications and integrated marketing efforts.

• Manage and execute photography and video projects, from concept development and shooting to post-production editing, ensuring high-quality assets.

• Stay abreast of emerging design trends, digital technologies, and marketing best practices, proactively identifying opportunities for innovation and brand enhancement.

• Ensure all visual assets adhere to legal and regulatory requirements for wine labeling and marketing.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic marketing support, emphasizing the need for a designer who understands marketing objectives and can translate them into tangible visual assets. The requirement to manage website content and social media strategy points to a need for digital marketing operations understanding.

🎓 Skills & Qualifications

Education: Bachelor’s Degree required, preferably in Graphic Design, Visual Communications, Marketing, or a related field.

Experience: Minimum of 3 years of professional experience in graphic design, visual communication, or a closely related role, with a strong portfolio showcasing relevant work. Winery or wine industry experience is highly preferred.

Required Skills:

• Proven expertise in graphic design principles, including typography, layout, color theory, balance, proportion, and composition.

• Advanced proficiency in Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator, for creating and editing visual assets.

• Strong command of Adobe Premiere Pro for video editing and production.

• Demonstrated ability to manage and optimize content within the WordPress platform.

• Proficiency with Canva for quick-turnaround design tasks and social media graphics.

• Solid understanding and practical experience in general photography (shooting, staging, lighting) and photo editing.

• Experience in video production, including shooting and editing for various digital platforms.

• Excellent written and verbal communication skills, with the ability to articulate design concepts and marketing strategies.

• Ability to work independently, manage multiple projects simultaneously, and meet strict deadlines in a part-time capacity.

• Meticulous attention to detail and a strong commitment to producing high-quality, error-free work.

• A positive, collaborative attitude and a willingness to be a team player.

• Understanding of general marketing communications strategies and how design supports business objectives. Preferred Skills:

• Experience within the luxury wine or spirits industry, with an understanding of its unique branding and marketing nuances.

• Knowledge of print production processes and best practices for preparing files for various printing methods.

• Familiarity with social media best practices for content development and strategy to support business objectives.

• Experience with animation software or motion graphics.

• Basic understanding of SEO principles as they apply to website content.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, WordPress, and Canva, combined with photography and video skills, indicates a need for a versatile designer. The "preferred" skills suggest that candidates with direct wine industry experience or advanced digital marketing knowledge will have a distinct advantage. The requirement for independent work and deadline management is crucial for a part-time role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of visual design projects, including branding, packaging (wine labels preferred), marketing collateral, digital content (web graphics, social media assets), and photography/videography examples.

• Case studies or detailed project descriptions that highlight your design process, problem-solving approach, and the impact of your work on business objectives (e.g., increased engagement, brand awareness, sales support).

• Demonstrations of proficiency in Adobe Creative Suite, WordPress, and Canva through specific project examples.

• Examples of how you have maintained or evolved brand guidelines and ensured consistency across various applications.

• Evidence of photography and video editing capabilities, including before-and-after examples or project highlights. Process Documentation:

• Showcase examples of how you manage design projects from brief to final delivery, including any personal workflow systems or project management tools used.

• Provide examples of how you have collaborated with stakeholders to gather requirements, present concepts, and incorporate feedback.

• If applicable, include examples of process optimization in your design workflow or content management approach.

📝 Enhancement Note: For a visual design role with marketing operations elements, the portfolio is paramount. It needs to demonstrate not only aesthetic skill but also an understanding of brand strategy, marketing channels, and process management. The emphasis on "impact" suggests a need to quantify results where possible.

💵 Compensation & Benefits

Salary Range: $40 - $45 per hour. This hourly rate is based on the provided salary information for a part-time role in Los Gatos, California. It reflects the experience level (2-5 years) and the specialized skills required, including proficiency in design software, photography, video, and website management within the context of a luxury brand.

Benefits:

• 40 hours of sick leave per year, accrued according to California state law.

• Participation in the 401(k) Retirement Savings Plan with a company employer match, providing long-term financial security.

• A generous 50% discount on all Testarossa wines, allowing employees to enjoy the premium products.

• Additional winery perks, which may include event discounts, employee tastings, or other exclusive benefits.

• Eligibility for the Employee Referral Program, offering rewards for successfully referring new employees.

Working Hours: This is a part-time position requiring approximately 16 hours per week. The schedule offers flexibility, with options for office, hybrid, or remote work arrangements, subject to discussion and business needs. Occasional weekend and evening availability may be required.

📝 Enhancement Note: The salary range is competitive for a part-time, skilled creative role in the Bay Area. The benefits package, while standard for a part-time position, includes attractive perks specific to the winery industry. The flexibility in work arrangement is a significant draw for candidates seeking work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Wine & Spirits, Hospitality, Food & Beverage. Testarossa Winery is a distinguished producer of premium Chardonnay and Pinot Noir, operating from a historic winery in Los Gatos, CA. They are known for their exceptional wine quality, intimate guest experiences, and the vibrant atmosphere of their 107 Bistro & Wine Bar.

Company Size: Testarossa Winery is a medium-sized company. The specific number of employees is not detailed but likely ranges from 50-200 individuals, suggesting a close-knit team environment where individual contributions are highly visible.

Founded: Testarossa Winery was founded in 1996, bringing over 25 years of heritage and expertise to the California wine landscape. This long-standing history implies a stable, established brand with a deep-rooted commitment to quality and craftsmanship.

Team Structure:

• The Visual Designer will likely be part of the Marketing or Communications team, reporting to a Marketing Manager or Director.

• Collaboration will extend across various departments, including Sales, Hospitality (for tasting room and events), Culinary (for the bistro), and potentially Winery Operations for product-specific design needs.

• The team structure is expected to be collaborative and cross-functional, allowing for direct interaction with different facets of the business to ensure cohesive brand messaging. Methodology:

• Data-driven decision-making, particularly in website optimization and social media strategy, is expected.

• Workflow planning and optimization will be key, especially given the part-time nature of the role, requiring efficient project management.

• Automation and efficiency practices are likely valued, especially in content creation and digital asset management, to maximize impact with limited hours.

Company Website: https://www.testarossa.com/

📝 Enhancement Note: The company's focus on luxury, heritage, and hospitality suggests a culture that values quality, attention to detail, and exceptional guest experiences. The visual designer will play a critical role in communicating these values through their work. The hybrid/remote flexibility indicates a modern approach to work arrangements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on specialized creative execution within a marketing context. It's suitable for early to mid-career designers looking to gain experience in a specific industry and contribute to brand development.

Reporting Structure: The Visual Designer will report to a Marketing Manager or Director, receiving direction on creative briefs, campaign objectives, and brand strategy. They will also work closely with other marketing team members and stakeholders across departments.

Operations Impact: The Visual Designer's impact is crucial for shaping Testarossa's brand perception, driving guest engagement, and supporting sales initiatives through compelling visual storytelling. Their work directly influences how customers experience the brand, from digital interactions to physical product presentation.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in wine industry branding, luxury marketing, and advanced design techniques across digital and print media. Potential to expand skills in content strategy and marketing analytics through collaboration.

• Specialization: Potential to specialize further in areas such as packaging design, digital marketing design, or motion graphics within the winery context.

• Portfolio Expansion: The role offers significant opportunities to build a robust portfolio with diverse projects for a well-regarded luxury brand, enhancing future career prospects in design and marketing.

• Industry Exposure: Gain valuable experience and network within the premium wine and hospitality sectors.

📝 Enhancement Note: While not a traditional "operations" role, the emphasis on brand consistency, website management, and cross-functional collaboration means the designer must operate with an operations mindset. Growth opportunities lie in deepening industry-specific design expertise and contributing to marketing strategy.

🌐 Work Environment

Office Type: The role offers flexible work arrangements, including office, hybrid, and remote options. When working from the office, it will be at the historic winery in Los Gatos, CA. This provides a unique and beautiful working environment surrounded by vineyards and a renowned winery.

Office Location(s): The primary office location is 300-A College Avenue, Los Gatos, CA 95030, within the Testarossa Winery estate.

Workspace Context:

• Collaborative Environment: Expected to work closely with marketing and other departments, fostering a team-oriented atmosphere. The flexibility allows for focused individual work and necessary team collaboration.

• Tools & Technology: Access to necessary design software (Adobe Creative Suite, WordPress, Canva) and potentially photography/videography equipment. The environment encourages leveraging technology to enhance creativity and efficiency.

• Team Interaction: Opportunities for regular interaction with colleagues, fostering a sense of community and shared purpose, especially during on-site or hybrid work days.

Work Schedule: Approximately 16 hours per week, with flexibility in scheduling. Occasional weekend and evening availability may be necessary to support events or critical deadlines. This requires strong time management and self-discipline.

📝 Enhancement Note: The flexibility in work arrangements is a key feature. The physical environment of a historic winery offers a unique and inspiring backdrop, which can be a significant advantage for creative professionals. Balancing independent work with collaborative needs is essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with the brand's aesthetic.

• Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or present a case study from their portfolio that demonstrates their approach to a specific marketing objective or brand challenge relevant to the wine industry.

• Interviews: One or more interviews with the hiring manager and potentially other team members to discuss experience, creative process, problem-solving abilities, and cultural fit. Expect questions about brand consistency, workflow management, and collaboration.

• Final Evaluation: Assessment of overall fit, skills, and potential contribution to the Testarossa brand.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Tailor your portfolio to highlight experience with branding, packaging design, digital marketing, and photography/videography, especially if you have wine industry experience.

• Tell a Story: For each project, clearly articulate the brief, your role, your creative process, the challenges you faced, and the results achieved. Use quantifiable metrics where possible (e.g., engagement rates, brand consistency improvements).

• Demonstrate Versatility: Include examples that show proficiency across different media (print, digital, video) and software (Adobe Suite, WordPress, Canva).

• Highlight Brand Understanding: Show how you interpret and apply brand guidelines to create cohesive and impactful visuals. For Testarossa, emphasize luxury, heritage, and quality.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A personal website or a well-structured PDF is ideal.

Challenge Preparation:

• Research Testarossa: Deeply understand their brand, history, wines, target audience, and current marketing efforts. Visit their website and social media.

• Analyze Competitors: Familiarize yourself with the visual branding of other luxury wineries.

• Practice Design Exercises: Be prepared to tackle a hypothetical design brief related to wine labels, social media campaigns, or website graphics. Focus on translating brand values into design solutions.

• Articulate Your Process: Be ready to explain your design decisions, rationale, and how you would approach a new project for Testarossa.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should prepare to deeply discuss their process and the impact of their work, demonstrating an understanding of marketing goals beyond just aesthetics. The interview process will likely assess both creative skill and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks.

  • InDesign: For layout and print design (brochures, labels, marketing collateral).
  • Photoshop: For image manipulation, retouching, and digital asset creation.
  • Illustrator: For vector graphics, logos, and detailed illustrations.

• Adobe Premiere Pro: For video editing and production of marketing content.

• WordPress: For website content management, updates, and basic optimization.

• Canva: For rapid design creation, social media graphics, and internal collateral.

Analytics & Reporting:

• While not explicitly listed as a primary responsibility, familiarity with website analytics (e.g., Google Analytics) for understanding website performance and user behavior would be beneficial for content optimization.

• Social media analytics tools for tracking engagement and campaign performance. CRM & Automation:

• No specific CRM or automation tools are listed as requirements for this role, but an understanding of how visual assets integrate into marketing automation platforms or CRM campaigns would be a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, WordPress, and Canva is non-negotiable. The ability to integrate these tools for cohesive marketing efforts is key. Familiarity with analytics tools would enhance the candidate's ability to demonstrate the impact of their visual work.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to excellence, mirrored in the quality of the wine and all brand communications. Operations professionals are expected to uphold high standards.

• Heritage & Authenticity: Respect for the winery's history and tradition, reflected in authentic storytelling and visual representation.

• Hospitality & Guest Experience: A focus on creating memorable experiences for guests, extending to the visual presentation and ease of interaction with the brand.

• Efficiency & Agility: For a part-time role, the ability to work efficiently, manage time effectively, and adapt quickly to changing needs and deadlines is paramount.

• Collaboration & Teamwork: A spirit of working together across departments to achieve shared goals and enhance the overall brand experience.

Collaboration Style:

• Cross-functional Integration: The designer will need to collaborate closely with marketing, sales, and hospitality teams, requiring strong communication and the ability to understand and integrate diverse perspectives.

• Feedback-Driven Improvement: Openness to receiving and incorporating feedback from stakeholders to refine designs and ensure they meet objectives.

• Knowledge Sharing: Contributing creative insights and best practices to the broader marketing and company efforts.

📝 Enhancement Note: The company culture emphasizes quality, heritage, and guest experience. The visual designer's role is integral to embodying these values visually. Collaboration will be key, requiring strong interpersonal and communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Maintaining artistic integrity while strictly adhering to Testarossa's established brand identity and style guide.

• Part-Time Efficiency: Maximizing output and impact within a 16-hour work week, requiring exceptional time management and prioritization skills.

• Diverse Project Demands: Juggling a variety of design tasks, from intricate wine labels to dynamic social media content and website updates, often with competing deadlines.

• Remote/Hybrid Work Management: Effectively collaborating and maintaining brand consistency when working partially or fully remotely.

• Industry Nuances: Understanding and effectively communicating the complexities and appeal of the luxury wine market.

Learning & Development Opportunities:

• Wine Industry Immersion: Gaining specialized knowledge of wine marketing, consumer behavior in the premium beverage sector, and the unique challenges of winery branding.

• Advanced Design Techniques: Opportunities to explore and apply new design trends, software features, and multimedia creation techniques.

• Marketing Strategy Exposure: Developing a deeper understanding of how visual design contributes to broader marketing objectives, website performance, and social media engagement.

• Cross-Functional Experience: Learning about different aspects of winery operations, from hospitality to sales, which can inform more effective design solutions.

📝 Enhancement Note: The primary challenge will be maximizing impact in a part-time capacity while maintaining high standards for a luxury brand. Growth opportunities are centered on industry-specific expertise and expanding marketing design skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new wine label for a limited-edition Pinot Noir, considering Testarossa's brand heritage and target audience?" (Assess understanding of brand, target market, and design process).

• "Describe your process for managing multiple design projects with competing deadlines, especially in a part-time role." (Evaluate time management, prioritization, and workflow efficiency).

• "How do you ensure brand consistency across various marketing channels, from print collateral to social media?" (Gauge understanding of brand governance and execution).

• "Walk us through a project in your portfolio that demonstrates your ability to improve website engagement or social media interaction through design." (Assess impact measurement and strategic thinking). Company & Culture Questions:

• "What do you know about Testarossa Winery, and what appeals to you about our brand?" (Evaluate research and cultural fit).

• "How do you envision collaborating with our marketing, hospitality, and sales teams?" (Assess teamwork and communication skills).

• "How do you stay current with design trends and incorporate them into your work while respecting brand guidelines?" (Understand approach to innovation and brand adherence). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type or by the impact you created. For each project, clearly state the objective, your role, your process, and the outcome.

• Quantify Results: Where possible, use data to demonstrate the success of your designs (e.g., increased website traffic, higher engagement rates, positive customer feedback).

• Showcase Process: Be prepared to discuss your creative thinking, problem-solving, and how you iterated on designs based on feedback.

• Tailor to Testarossa: Highlight projects that align with luxury branding, wine, or hospitality. Be ready to discuss how your style and approach fit Testarossa's aesthetic and values.

• Technical Proficiency: Be ready to speak to your proficiency in Adobe Creative Suite, WordPress, and Canva, perhaps by showing examples of how you used specific features.

📝 Enhancement Note: Preparation should focus on demonstrating an understanding of Testarossa's brand, luxury market, and the unique demands of a part-time creative role. The ability to articulate process and quantify impact will be crucial.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on the Paylocity recruiting platform.

• Portfolio Customization: Curate and customize your online or PDF portfolio to prominently feature relevant work, especially in branding, packaging, digital marketing, and photography/videography. Prioritize projects that align with a luxury wine brand aesthetic.

• Resume Optimization: Ensure your resume clearly highlights your 3+ years of experience, proficiency in Adobe Creative Suite, WordPress, Canva, photography, and video editing, and any wine industry experience. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your work has driven business results. Prepare to discuss your understanding of Testarossa's brand and your approach to maintaining brand consistency.

• Company Research: Thoroughly research Testarossa Winery – their history, wines, target audience, and current marketing efforts. Understand their commitment to heritage, craftsmanship, and hospitality.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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