Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Testarossa Winery

Location: Los Gatos, California, United States

Job Type: Part-Time (16 hours/week)

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-11T22:27:56

Experience Level: 2-5 years

Remote Status: Hybrid (with office/hybrid/remote options)

🚀 Role Summary

• Lead comprehensive visual marketing initiatives, encompassing graphic design, video production, and website management to ensure cohesive brand storytelling.

• Maintain and evolve a comprehensive brand style guide, guaranteeing consistent brand representation across all digital and physical touchpoints.

• Develop and execute compelling visual content for wine labels, packaging, advertising, promotional materials, and marketing collateral.

• Manage, update, and optimize website content and performance to enhance user experience and drive engagement.

• Collaborate cross-functionally to translate creative ideas and marketing strategies into impactful visual communications.

📝 Enhancement Note: While the primary title is "Visual Designer," the extensive responsibilities in graphic design, video production, website management, and social media strategy indicate a role with significant marketing operations overlap. The emphasis on brand consistency and translating marketing initiatives into visual assets suggests this role will be instrumental in executing the company's GTM strategy through design.

📈 Primary Responsibilities

• Spearhead the creation of visually compelling graphic design assets, including wine labels, packaging, brochures, advertisements, and other marketing collateral, ensuring alignment with brand identity and campaign objectives.

• Direct and execute video production projects, from concept development and storyboarding to shooting, editing, and final delivery for marketing and promotional use.

• Manage and optimize the winery's website, overseeing content updates, layout adjustments, and performance monitoring to enhance user engagement and conversion rates.

• Develop and implement social media content strategies, creating engaging visuals and copy tailored for various platforms to support brand awareness and customer acquisition goals.

• Collaborate closely with marketing, sales, and hospitality teams to understand their creative needs and translate business objectives into effective visual communication strategies.

• Support the development of photography and video content, including staging, shooting, editing, and post-production, to ensure a high standard of visual quality across all brand materials.

• Proactively research and stay abreast of current design trends, emerging technologies, and marketing best practices to continuously innovate and improve visual output.

• Maintain and enforce the Testarossa Style Guide, ensuring all visual assets adhere to brand standards for typography, color palette, imagery, and overall aesthetic.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate with a strategic marketing mindset, not just execute tasks. The emphasis on "lead visual marketing initiatives" and "collaborate with team members across departments to bring creative ideas and marketing initiatives to life" suggests this role is integral to the Go-To-Market strategy execution from a creative perspective.

🎓 Skills & Qualifications

Education: Bachelor’s Degree required in Graphic Design, Fine Arts, Marketing, Communications, or a related field.

Experience: Minimum of 3 years of professional experience in a visual design, graphic design, or multimedia role, with a preference for candidates with experience in the winery or wine industry.

Required Skills:

• Demonstrated proficiency in the formal elements of design, including typography, layout, balance, proportion, rhythm, emphasis, and unity.

• Advanced expertise in Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator for graphic design and asset creation.

• Proven experience with Adobe Premiere Pro for video editing and production.

• Practical experience managing and updating content on the WordPress platform.

• Competency in using Canva for quick design tasks and collaborative content creation.

• Strong general photography skills, including shooting, staging, lighting, and photo editing.

• Solid video editing capabilities, encompassing footage assembly, color correction, audio mixing, and final export.

• Understanding of general marketing communications strategies and how design supports business objectives.

• Knowledge of print production processes, including file preparation, color management, and working with printers.

• Excellent written and verbal communication skills for clear articulation of design concepts and collaboration.

• Ability to work independently, manage multiple projects simultaneously, and meet strict deadlines.

• Exceptional attention to detail and a commitment to delivering high-quality, error-free work.

• Positive attitude and a collaborative spirit, with a willingness to contribute to a dynamic team environment. Preferred Skills:

• Direct experience within the luxury wine or hospitality industry, demonstrating an understanding of premium brand aesthetics.

• Experience with social media management tools and best practices for content development and strategy.

• Familiarity with motion graphics and animation software (e.g., After Effects).

• Basic understanding of SEO principles as they relate to website content and design.

📝 Enhancement Note: The requirement for 3 years of experience, a Bachelor's degree, and proficiency across a broad range of design and content creation tools (Adobe Suite, WordPress, Canva, photography, video editing) positions this as a mid-level role. The "2-5 years" experience level reflects this. The preference for winery or wine industry experience is a strong indicator of the specific market context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight expertise in graphic design, demonstrating a strong understanding of typography, layout, and brand consistency.

• Include examples of digital content creation, such as website design elements, social media graphics, or digital advertisements, illustrating proficiency with web and social media platforms.

• Present at least one project involving video production or editing, detailing the scope, your role, and the final outcome.

• Demonstrate experience with packaging or label design, showcasing the ability to translate brand identity into physical product presentation.

• Provide evidence of managing or contributing to website content updates, ideally within a CMS like WordPress. Process Documentation:

• For each project, briefly outline the design process undertaken, from initial brief and concept development to execution and final delivery.

• Detail any specific workflows or methodologies used to ensure brand consistency across multiple deliverables.

• Explain how feedback was incorporated and how revisions were managed throughout the design lifecycle.

• Highlight any instances where design solutions directly addressed specific marketing objectives or improved key performance indicators.

📝 Enhancement Note: For a Visual Designer role, a robust portfolio is paramount. The emphasis on specific types of projects (graphic design, digital content, video, packaging, web content) and the requirement to outline the design process and feedback incorporation are critical for assessing a candidate's operational approach to creative execution and project management.

💵 Compensation & Benefits

Salary Range: $40 - $45 per hour.

Benefits:

• 40 hours of sick leave per year.

• Participation in the 401(k) Retirement Savings Plan with an employer match.

• 50% discount on all Testarossa wines.

• Additional winery perks, details to be provided during the hiring process.

• Employee Referral Program, offering rewards for successful new employee referrals.

Working Hours: This is a part-time position requiring approximately 16 hours per week. The schedule is flexible, with options for office, hybrid, or remote work arrangements, to be discussed and agreed upon. Occasional weekend and evening availability may be required.

📝 Enhancement Note: The hourly rate of $40-$45 for a part-time position in Los Gatos, CA, with 3+ years of experience and a Bachelor's degree, aligns with industry standards for skilled creative professionals in the Bay Area. The inclusion of a 401(k) with employer match, sick leave, and significant wine discounts are attractive benefits for a part-time role. The flexibility in work arrangements is a key differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Wine & Hospitality. Testarossa Winery is a distinguished producer of premium Chardonnay and Pinot Noir, operating from a historic winery in Los Gatos, California. The brand is built on heritage, craftsmanship, and exceptional hospitality.

Company Size: The provided data does not specify the exact company size, but it operates a winery, a bistro, and likely a wine club, suggesting a medium-sized organization with multiple operational facets.

Founded: The founding date of Testarossa Winery is not explicitly stated, but it is described as a "historic winery," implying a long-standing presence and established heritage in the wine industry.

Team Structure:

• The Visual Designer will likely be part of a Marketing or Creative team, potentially working closely with individuals responsible for digital marketing, communications, sales, and hospitality.

• Reporting structure is not detailed but typically, a Visual Designer would report to a Marketing Manager, Creative Director, or similar leadership role.

• Cross-functional collaboration is essential, requiring close interaction with teams managing wine production, sales, events, and the on-site bistro. Methodology:

• Data-driven insights are likely used to inform marketing and design decisions, especially regarding website performance and social media engagement.

• Workflow optimization is implied through the need for efficient content creation and brand consistency across various channels.

• Automation practices may be leveraged through tools like Canva for streamlined design tasks and social media scheduling.

Company Website: https://www.testarossa.com/

📝 Enhancement Note: Testarossa Winery's focus on heritage, craftsmanship, and hospitality suggests a culture that values quality, attention to detail, and a refined aesthetic. For a Visual Designer, this means understanding and contributing to a premium brand experience. The "historic winery" aspect implies a blend of tradition and modern business operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer, requiring a Bachelor's degree and 3+ years of experience. It offers a significant degree of autonomy in executing visual marketing strategies and managing creative projects.

Reporting Structure: While not explicitly stated, the role likely reports to a Marketing Director, Creative Lead, or a similar senior marketing position. This provides exposure to strategic marketing planning and execution.

Operations Impact: The Visual Designer plays a crucial role in shaping the brand's perception and customer experience through compelling visuals. Their work directly influences brand recognition, customer engagement, and the effectiveness of marketing campaigns, thereby impacting sales and wine club memberships.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in specific design software (Adobe Suite, Premiere Pro), explore advanced video production techniques, and gain experience in web content management and social media strategy within a specific industry.

• Industry Specialization: Develop specialized knowledge and a portfolio within the luxury wine and hospitality sector, which can lead to future opportunities in this niche market.

• Portfolio Expansion: The diverse responsibilities allow for the creation of a comprehensive and impressive portfolio showcasing a wide range of creative and marketing-related design skills.

• Cross-functional Exposure: Gain insights into different facets of the business, such as sales, events, and hospitality, fostering a broader understanding of business operations.

📝 Enhancement Note: The part-time nature (16 hours/week) suggests this role might be ideal for someone seeking work-life balance, a supplementary income, or who is building their portfolio. While direct advancement within this specific role might be limited due to its part-time status, the experience gained in a luxury brand and diverse creative tasks offers valuable career capital for future design or marketing roles.

🌐 Work Environment

Office Type: The role offers flexible work arrangements, including office, hybrid, and remote options. The primary office location is within the historic winery in Los Gatos, CA.

Office Location(s): 300 College Ave, Los Gatos, CA 95030-7066, United States. This location is a historic winery environment, offering a unique and picturesque workspace.

Workspace Context:

• Collaborative Environment: The role requires collaboration with various internal departments, suggesting an environment where teamwork and communication are valued.

• Tools & Technology: Access to standard design software (Adobe Creative Suite, Canva), website management platforms (WordPress), and potentially photography/videography equipment.

• Team Interaction: Opportunities to interact with passionate colleagues from different functional areas, fostering a rich exchange of ideas and perspectives within the winery setting.

Work Schedule: Approximately 16 hours per week, with flexibility in arrangement (office/hybrid/remote). Occasional weekend and evening work may be necessary, particularly for events or specific campaign launches.

📝 Enhancement Note: The flexibility in work arrangement is a significant factor, allowing candidates to tailor their work week. The "historic winery" environment is a unique selling point, offering a distinctive atmosphere compared to a typical corporate office. The mention of occasional weekend/evening work is standard for creative roles supporting events or time-sensitive marketing activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications, experience, and alignment with the brand's aesthetic.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, and how their work aligns with Testarossa Winery's brand and objectives. Be prepared to articulate your role, challenges, and outcomes.

• Skills Assessment: Potential for a practical design exercise or case study focusing on a specific design challenge relevant to the winery's needs (e.g., designing a promotional graphic, conceptualizing a social media campaign).

• Behavioral & Cultural Fit Interview: Discussion to gauge problem-solving skills, ability to work independently and collaboratively, and alignment with the company culture and values.

• Final Interview: May involve meeting with key stakeholders or department heads to finalize the decision.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work. Prioritize projects that demonstrate proficiency in graphic design, digital content, video, and packaging relevant to the wine or hospitality industry if possible.

• Tell a Story: For each project, explain the brief, your creative process, the tools used, the challenges faced, and the measurable results or impact.

• Highlight Brand Alignment: Emphasize how your design choices reflect brand identity, target audience, and marketing objectives. For Testarossa, focus on elements that convey luxury, heritage, and craftsmanship.

• Demonstrate Versatility: Include a range of work that showcases your adaptability across different mediums and styles.

• Organize Clearly: Ensure your portfolio is easy to navigate, whether it's a digital platform (website, PDF) or a physical presentation.

Challenge Preparation:

• Understand the Brand: Thoroughly research Testarossa Winery, its history, wines, target audience, and current marketing efforts.

• Anticipate Design Needs: Consider the types of visual assets a luxury winery would require (e.g., event invitations, wine club promotions, social media campaigns, website banners).

• Practice Design Thinking: Be ready to articulate your approach to solving a design problem, considering constraints, objectives, and creative solutions.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, WordPress, and other relevant tools.

📝 Enhancement Note: For a design role, the portfolio is the most critical element. The interview process will heavily scrutinize this. Applicants should prepare to deeply discuss their creative process, problem-solving approach, and how their work contributes to business objectives, particularly within a luxury brand context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and asset creation, including InDesign (layout, print collateral), Photoshop (image manipulation, digital graphics), and Illustrator (vector graphics, logos, illustrations).

• Adobe Premiere Pro: Key for video editing, post-production, and creating video content for marketing purposes.

• Canva: Utilized for creating quick designs, social media graphics, and potentially for collaborative design tasks with non-designers.

• WordPress: Primary platform for website content management, requiring proficiency in updating pages, adding media, and basic layout adjustments.

Analytics & Reporting:

• While not explicitly listed as primary tools, proficiency in analyzing website analytics (e.g., Google Analytics) to inform design decisions and track performance of digital assets is highly beneficial.

• Understanding social media analytics to gauge the effectiveness of visual content. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) might be indirectly relevant if design assets are used in email campaigns or sales collateral, though direct CRM management is not a core responsibility.

• Workflow automation tools like Canva can streamline certain design processes.

📝 Enhancement Note: The required proficiency in Adobe Creative Suite, WordPress, and Canva, along with Premiere Pro, forms the core technical requirement for this role. Understanding how these tools integrate into a broader marketing technology stack, especially for website and social media, is crucial for success.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: Given the winery's heritage, there's an inherent value placed on meticulous attention to detail, high-quality execution, and a commitment to excellence in all aspects of work, including design.

• Heritage & Storytelling: A deep appreciation for the winery's history and the ability to translate this narrative into compelling visual communications is likely a core value.

• Hospitality & Customer Experience: The brand's focus on hospitality suggests a culture that prioritizes creating memorable and positive experiences for guests, which visual design should support.

• Collaboration & Teamwork: The need for cross-functional collaboration indicates a team environment where open communication and mutual support are encouraged.

• Innovation within Tradition: While respecting heritage, there's likely an openness to adopting new design trends and technologies to keep the brand relevant and engaging.

Collaboration Style:

• Cross-functional Integration: The Visual Designer will need to work closely with marketing, sales, event planning, and hospitality teams, requiring strong communication and relationship-building skills.

• Feedback Exchange: A culture that encourages constructive feedback on creative work to ensure alignment and continuous improvement.

• Knowledge Sharing: Opportunities to share design insights, trends, and best practices with the wider team.

📝 Enhancement Note: The company culture at a luxury winery like Testarossa is expected to be sophisticated, detail-oriented, and focused on delivering a premium experience. For a designer, this means understanding the nuances of luxury branding and the importance of aligning visual output with the overall brand promise.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Heritage with Modern Design: Effectively translating the winery's historic legacy into contemporary visual designs that appeal to both traditional and modern audiences.

• Managing Diverse Creative Demands: Juggling multiple projects across different mediums (print, digital, video, web, social) with varying deadlines and stakeholder requirements.

• Maintaining Brand Consistency: Ensuring a unified brand voice and aesthetic across all visual touchpoints, especially with a hybrid/remote work arrangement.

• Adapting to Wine Industry Nuances: Quickly learning and understanding the specific visual language, trends, and consumer expectations within the competitive wine market.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunity to gain deeper expertise in Adobe Premiere Pro or explore related software for enhanced video and motion graphics capabilities.

• Wine Industry Marketing Acumen: Develop a specialized understanding of marketing strategies, consumer behavior, and design trends specific to the luxury wine sector.

• Website Optimization & UX: Enhance skills in managing and optimizing website content for better user experience and conversion, leveraging WordPress.

• Content Strategy Development: Gain experience in developing and executing content strategies for social media and other digital platforms.

📝 Enhancement Note: The challenges highlight the need for adaptability, strong project management, and a nuanced understanding of brand strategy. The growth opportunities are substantial for developing a specialized skill set within a unique and prestigious industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual concept for a new wine label or packaging. How do you ensure it aligns with brand identity and market appeal?" (Focus on research, ideation, iteration, and brand alignment.)

• "How would you approach creating a social media campaign for a new wine release, considering our brand's luxury positioning?" (Discuss platform strategy, content types, visual storytelling, and engagement tactics.)

• "Imagine we need to update a section of our website to highlight our wine club. Walk me through your design process from brief to execution." (Emphasize user journey, content hierarchy, visual elements, and conversion optimization.) Company & Culture Questions:

• "What appeals to you about Testarossa Winery's brand and history, and how do you see your design skills contributing to our story?" (Research the winery's history, wines, and values.)

• "How do you stay updated on design trends, and how do you balance incorporating new styles with maintaining a consistent brand identity?" (Showcase continuous learning and strategic thinking.)

• "Describe a time you had to manage conflicting feedback from different stakeholders on a creative project. How did you resolve it?" (Focus on communication, negotiation, and problem-solving skills.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating your process. Start with a strong overview.

• Storytelling: For each project, clearly articulate the problem, your solution, and the outcome. Use specific examples and data where possible.

• Brand Relevance: For Testarossa, highlight projects that demonstrate an understanding of luxury branding, heritage, or hospitality. If you have wine industry experience, emphasize it.

• Technical Proficiency: Be ready to discuss the tools and techniques you used in each project.

• Conciseness: Given the part-time nature, be mindful of time and focus on the most impactful aspects of your work.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of luxury branding, the ability to translate heritage into modern design, and strong project management skills. The portfolio presentation is key; candidates must be able to articulate their creative process and the impact of their work effectively.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on the recruiting.paylocity.com platform.

• Customize Your Resume: Tailor your resume to highlight relevant experience in graphic design, video production, web content management, and any specific software proficiency mentioned (Adobe Suite, WordPress, Canva, Premiere Pro). Quantify achievements where possible (e.g., "Increased social media engagement by X% through visual content").

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and showcases a diverse range of your best work, with a focus on projects relevant to luxury branding, hospitality, or the wine industry. Include case studies detailing your process and impact.

• Research Testarossa Winery: Thoroughly understand the company's history, brand identity, wine portfolio, target audience, and current marketing efforts. This research will be invaluable for answering interview questions and tailoring your application.

• Practice Your Presentation: Rehearse presenting your portfolio and answering common interview questions, focusing on clear articulation of your design process, problem-solving abilities, and how you can contribute to Testarossa's brand narrative.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.