Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Tekmetric

Location: Remote

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-07

Experience Level: 5+ Years

Remote Status: Remote

🚀 Role Summary

• Execute and maintain Tekmetric's brand identity across a diverse range of digital, social, print, and event channels.

• Translate strategic creative briefs into high-quality, on-brand design deliverables that support marketing campaigns and customer engagement initiatives.

• Collaborate closely with marketing and cross-functional teams to ensure visual consistency and impact across all collateral and communications.

• Contribute to the evolution and documentation of Tekmetric's visual systems, templates, and brand standards to enhance scalability and consistency.

• Drive creative innovation by contributing fresh ideas, participating in brainstorms, and pitching concepts that elevate the Tekmetric brand and resonate with target audiences.

📝 Enhancement Note: This role is positioned within a SaaS company that emphasizes a lifestyle brand feel, suggesting a need for visually compelling and customer-centric design beyond traditional B2B aesthetics. The emphasis on "meaningful ownership" and "room to grow" indicates opportunities for significant impact and professional development within the creative operations function.

📈 Primary Responsibilities

• Design and execute visually cohesive and elevated brand assets for digital platforms, social media, print collateral, and event materials.

• Develop polished, on-brand design deliverables from creative briefs, supporting marketing campaigns, content creation, and customer storytelling programs.

• Ensure adherence to brand guidelines, maintaining consistency in logo usage, typography, color palettes, and key messaging across all marketing collateral.

• Partner with marketing teammates to conceptualize and execute creative assets for campaigns, content marketing, social media, events, and customer success initiatives.

• Support the enhancement of Tekmetric's brand identity by contributing to the development of templates, visual systems, and comprehensive brand standards documentation.

• Collaborate with cross-functional teams to translate strategic objectives into impactful visual communications and design solutions.

• Contribute to the development and organization of a growing design asset library, aiming to streamline creative workflows for increased speed, scalability, and consistency.

• Actively participate in brainstorming sessions, bringing fresh ideas and creative curiosity to pitch innovative concepts that differentiate Tekmetric in the market.

• Skillfully incorporate feedback from stakeholders, clearly articulating design rationale and decisions to both creative and non-creative team members.

📝 Enhancement Note: The responsibilities highlight a blend of execution and strategic contribution, common in growing creative operations teams. The need to support "customer storytelling programs" and "customer engagement initiatives" points towards a focus on building brand affinity and user connection through design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with this experience level.

Experience: 5+ years of professional design experience, either in-house or at an agency, with a demonstrated focus on brand, marketing, or campaign-related work.

Required Skills:

• Visual Design: Proven ability to create compelling visual designs across multiple mediums.

• Brand Identity: Strong understanding and application of brand guidelines to maintain visual consistency.

• Adobe Creative Suite: Expert proficiency in industry-standard design software (e.g., Photoshop, Illustrator, InDesign).

• Figma: Advanced skills in Figma for UI/UX design, prototyping, and collaborative workflows.

• Typography: Solid foundation in typographic principles, hierarchy, and their application in visual communication.

• Visual Storytelling: Ability to craft narratives and convey messages effectively through visual elements.

• Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts and rationale clearly.

• Collaboration: Proven ability to work effectively with cross-functional teams and incorporate feedback constructively.

• Project Management: Organized and proactive approach to managing multiple assignments, deadlines, and priorities in a fast-paced environment.

• Brand Consistency: Demonstrated experience in ensuring and maintaining brand integrity across all design outputs.

Preferred Skills:

• Motion Graphics: Experience with motion design tools (e.g., After Effects) for creating dynamic visual content.

• Photography Direction: Ability to provide art direction for photoshoots to align with brand aesthetic.

• Experiential Design: Familiarity with designing for physical spaces, events, or interactive installations.

• Marketing Design: Experience creating assets specifically for marketing campaigns and digital advertising.

• Social Media Content Creation: Expertise in designing engaging visuals tailored for various social media platforms.

• Print Design: Proficiency in designing for print media, understanding pre-press requirements.

• Event Design: Experience designing collateral and branding for trade shows, conferences, or company events.

📝 Enhancement Note: The emphasis on both Adobe Creative Suite and Figma suggests a need for versatility in design tools, covering both traditional graphic design and modern digital product design workflows. The "5+ years" experience level coupled with specific tool requirements indicates a mid-to-senior level designer role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of high-quality design work across digital, print, social, and/or event channels.

• Demonstrations of strong design craft, meticulous attention to detail, and a keen understanding of visual hierarchy and typography.

• Case studies that highlight the design process from concept to final execution, explaining strategic decisions and problem-solving approaches.

• Examples of how design work has supported marketing objectives, brand campaigns, or customer engagement initiatives.

• Evidence of ability to maintain and evolve brand identity across various touchpoints. Process Documentation:

• Examples of contributions to design systems, templates, or brand standards documentation, showcasing an understanding of scalability and consistency.

• Case studies that illustrate the application of design principles to translate creative briefs into compelling visual deliverables.

• Documentation of workflows for managing creative projects, incorporating feedback, and collaborating with cross-functional teams.

• Evidence of experience in streamlining creative processes for efficiency and scalability.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of design skills and strategic thinking. The emphasis on "process" suggests that demonstrating how design problems are solved is as important as the final output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 5+ years of experience in a remote, SaaS environment, the estimated salary range is $80,000 - $110,000 USD annually. This estimate considers the company's growth stage, the demand for skilled designers in the tech industry, and the fully remote nature of the role.

Benefits:

• Health & Wellness:

  • Fully remote work flexibility.
  • Comprehensive Medical, Dental, Vision, and Prescription coverage. (Employee premiums covered at 100%; 50% for families).
  • Generous Paid Time Off (PTO).
  • Paid maternity, parental bonding, and medical leave.
  • Free, confidential counseling services via BetterHelp for mental health support.
  • Up to $60/month wellness stipend for fitness, mental health, or other well-being activities.

• Financial & Future Investment:

  • 401(k) Retirement Savings Plan with a 100% employer match on contributions up to 6%.

  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).

  • Life and Accidental Death & Dismemberment (AD&D) Insurance.

  • $300 home office setup bonus after one year of employment.

  • Support for continuing education and professional development. Working Hours: Standard full-time work, approximately 40 hours per week, with flexibility offered through the remote work model. Travel is an expected component of the role for in-person collaboration and events.

📝 Enhancement Note: The salary range is an estimate based on common compensation for this role in the US tech market. Benefits are comprehensive, reflecting a strong focus on employee well-being and long-term financial security, with a notable emphasis on supporting families and mental health.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS) – specifically, a cloud-based management solution for auto repair shops. Tekmetric positions itself as a lifestyle brand within this B2B sector.

Company Size: While not explicitly stated in the provided text, the description implies a growing company with a significant impact and established presence since its founding in 2017. (Likely 50-250 employees based on "fast-growing SaaS company" and "growing design library").

Founded: 2017. Tekmetric was founded by a shop owner, bringing real-world industry experience to its product development and company ethos.

Team Structure:

• The Visual Designer will be part of the marketing team, reporting to a marketing lead.

• Expected to collaborate closely with marketing teammates (content creators, campaign managers) and other cross-functional partners (product, engineering, sales) to translate strategy into impactful visuals.

• The company fosters a culture of "intentional connection," utilizing hybrid and remote models with expected travel for offsites and team events. Methodology:

• Data-Driven & Customer-Centric: While not explicitly stated for design, the company's overall mission is to help auto repair shops "run smarter, grow faster, and serve customers better," implying a focus on user needs and measurable impact.

• Innovation & Growth: The company emphasizes innovation, agility, and a "builder" mentality, suggesting a dynamic and evolving operational approach.

• Direct & Respectful Communication: A core value is open, honest feedback and direct communication, fostering a transparent and growth-oriented environment.

Company Website: tekmetric.com

📝 Enhancement Note: Tekmetric cultivates a unique culture that blends a professional SaaS environment with a "lifestyle brand" ethos. The "builder" mentality and emphasis on direct feedback are key cultural indicators for potential candidates.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level to Senior Visual Designer. This role offers significant ownership and the opportunity to shape brand execution across multiple channels. It's suitable for designers who have moved beyond junior responsibilities and are ready to take on more strategic creative projects.

Reporting Structure: The Visual Designer will report to a marketing lead and work within the broader marketing team, collaborating closely with content and campaign specialists. This structure allows for focused creative execution while integrating with broader Go-To-Market strategies.

Operations Impact: The Visual Designer's impact is crucial for Tekmetric's brand perception and market differentiation. By creating compelling visuals, this role directly influences campaign effectiveness, customer engagement, brand recognition, and ultimately, the company's ability to attract and retain customers in a competitive SaaS landscape. Effective brand execution supports sales enablement and marketing initiatives, contributing to revenue growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, digital campaign design, or brand system development.

• Creative Leadership: Potentially grow into a Senior Visual Designer or Art Director role, leading design initiatives and mentoring junior designers as the team expands.

• Cross-Functional Exposure: Gain experience collaborating with product, engineering, and sales teams, understanding how design integrates with the broader product lifecycle and Go-To-Market strategy.

• Brand Evolution: Play a key role in shaping and evolving the Tekmetric brand identity over time, contributing to its unique market positioning.

• Professional Development: Access to continuing education support and opportunities to attend industry events.

📝 Enhancement Note: The role is framed as having "room to grow," suggesting that successful candidates can expand their responsibilities and influence within the company's creative and marketing functions.

🌐 Work Environment

Office Type: While the role is remote, Tekmetric operates with a hybrid model, suggesting designated office hubs. The company emphasizes "intentional connection" and expects travel for in-person collaboration. This indicates a blend of remote autonomy and structured in-person engagement.

Office Location(s): The company was founded in Houston, indicating a potential primary hub. However, the "Remote" designation suggests flexibility for candidates located elsewhere, with the understanding that travel to hubs or events will be required.

Workspace Context:

• Collaborative Environment: The emphasis on "intentional connection" and hybrid work means opportunities for in-person collaboration during team offsites and potentially at company hubs.

• Tools & Technology: Access to industry-standard design tools (Adobe Creative Suite, Figma) will be essential for remote work. The company likely provides necessary software licenses.

• Team Interaction: Regular virtual meetings, collaborative design sessions via Figma, and in-person gatherings will facilitate team interaction and knowledge sharing.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. Flexibility is inherent in the remote setup, but the need for collaboration and travel means candidates must be adaptable to varying schedules and locations during required in-person events.

📝 Enhancement Note: The "hybrid and remote work models" combined with the expectation of travel for "several times a year for team and company-wide offsites" signify a deliberate effort to balance flexibility with in-person team building and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and Tekmetric's brand aesthetic.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, likely involving a presentation of key projects. This may include a specific design challenge designed to evaluate your creative problem-solving skills, brand understanding, and ability to execute within Tekmetric's style.

• Team/Stakeholder Interviews: Meetings with marketing team members and potentially cross-functional partners to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with hiring leadership to finalize the decision, focusing on strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in brand identity, multi-channel design (digital, social, print, event), and campaign execution.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, and the measurable impact or outcome.

• Highlight Craftsmanship: Ensure your portfolio demonstrates exceptional attention to detail, strong typography, and a cohesive visual hierarchy.

• Showcase Brand Alignment: Include examples that demonstrate your ability to adapt to and evolve a brand's visual language, particularly in a SaaS/lifestyle brand context.

• Prepare for Presentation: Be ready to walk through your portfolio, explaining your design rationale and answering questions about your decision-making process.

Challenge Preparation:

• Understand Tekmetric's Brand: Thoroughly research Tekmetric's current branding, marketing materials, and overall market positioning.

• Practice Design Thinking: Be prepared to demonstrate how you approach design problems, from understanding the brief to ideation and execution.

• Focus on Impact: Frame your responses and portfolio examples around how your design work drives business objectives, not just aesthetics.

• Communicate Clearly: Practice articulating your design choices and rationale, especially to non-designers.

📝 Enhancement Note: The emphasis on "craft excellence with collaboration and adaptability" and the statement "Above all, they’re invested in the bigger brand story and understand how their designs drive connection, not just aesthetics" are key indicators for how candidates will be evaluated.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, UI/UX, prototyping, and building design systems.

Analytics & Reporting: While not directly a designer's primary tool, understanding how design impacts metrics (e.g., engagement rates on social media, conversion rates on landing pages) is beneficial. Familiarity with analytics dashboards can provide context.

CRM & Automation: Understanding how marketing assets are deployed through CRM or marketing automation platforms can provide context for design needs.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is explicitly required, highlighting the need for designers who can handle both traditional graphic design outputs and modern digital product/UI design workflows.

👥 Team Culture & Values

Operations Values:

• Innovation & Curiosity: Encouraged to bring fresh ideas and explore new creative approaches.

• Ownership & Accountability: Take full responsibility for design outcomes and project completion with an "no excuses" mindset.

• Direct & Respectful Communication: Openly share ideas and feedback, fostering a transparent and mature working environment.

• Collaboration: Work closely with marketing and cross-functional teams, valuing "intentional connection" and mutual support.

• Service-First Mindset: Aligning creative efforts with the company's mission to serve auto repair shops and their customers effectively.

Collaboration Style:

• Cross-Functional Integration: Expected to partner closely with marketing, content, and other teams to ensure cohesive brand messaging.

• Feedback-Driven: Comfortable receiving and giving constructive feedback as a means of growth and improvement.

• Proactive & Initiative-Taking: Encouraged to speak up, share ideas, and challenge assumptions, acting as a "builder" rather than a bystander.

• Hybrid/Remote Synergy: Balancing independent remote work with intentional in-person collaboration during offsites and potential hub visits.

📝 Enhancement Note: The company culture emphasizes a proactive, ownership-driven approach within a supportive and collaborative environment. The "builder" mentality and direct communication style are key cultural aspects to be aware of.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining Tekmetric's established brand identity while also pushing creative boundaries to keep content fresh and engaging.

• Fast-Paced Environment: Adapting to rapid campaign cycles and evolving marketing needs in a growing SaaS company.

• Remote Collaboration: Effectively collaborating and building strong relationships with team members and stakeholders in a remote-first, hybrid environment.

• Translating Strategy into Visuals: Ensuring design outputs not only look good but also effectively communicate strategic messages and drive desired business outcomes.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like motion graphics, UI/UX, or advanced digital campaign design.

• Brand Strategy Contribution: Influence the future direction and visual evolution of the Tekmetric brand.

• Cross-Functional Project Experience: Gain exposure to how design impacts product development, marketing strategy, and sales enablement.

• Industry Exposure: Potential to attend relevant industry conferences or workshops through continuing education support.

📝 Enhancement Note: The challenges are typical for a growing company in the tech sector, offering significant opportunities for personal and professional growth for a proactive designer.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative execution with strict brand guidelines. How did you approach it?" (Assesses adherence to brand and creative problem-solving.)

• "Walk us through a campaign you designed from concept to completion. What was the objective, your process, and the outcome?" (Evaluates strategic thinking, process, and impact measurement.)

• "How do you incorporate feedback from non-design stakeholders to improve your work?" (Tests communication, collaboration, and adaptability.)

• "How would you approach designing a visual system for Tekmetric's customer success stories?" (Assesses understanding of brand storytelling and system thinking.) Company & Culture Questions:

• "What excites you about Tekmetric's brand and mission?" (Checks research and cultural alignment.)

• "How do you contribute to a collaborative team environment, especially in a remote or hybrid setting?" (Evaluates teamwork and communication style.)

• "Describe your experience working in a fast-paced, agile environment. How do you manage priorities?" (Assesses work ethic and organizational skills.)

• "What does 'ownership' mean to you in a design role?" (Tests accountability and proactive mindset.) Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type or by the impact you made. Clearly label each project with its objective and your role.

• Focus on Process and Rationale: For each key project, explain your thought process, the challenges you faced, the solutions you implemented, and why you made specific design choices.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive feedback).

• Tailor to Tekmetric: Emphasize projects that align with Tekmetric's brand aesthetic and target audience. Be prepared to discuss how your skills can benefit their specific marketing and brand initiatives.

📝 Enhancement Note: Interview questions will likely probe into your design process, ability to collaborate, understanding of brand strategy, and alignment with Tekmetric's core values of ownership and direct communication.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on the Tekmetric careers page.

• Customize Your Resume: Highlight experience and skills directly relevant to visual design, brand identity, marketing collateral, and proficiency in Adobe Creative Suite and Figma. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest, most relevant projects. Ensure it's easily navigable and showcases your ability to execute across digital, social, print, and event channels. Prepare a compelling narrative for each piece.

• Prepare for a Design Challenge: Research Tekmetric's brand thoroughly and anticipate a potential design task that assesses your creative problem-solving and brand alignment.

• Research Tekmetric's Culture: Understand their values, mission, and "Working the Tekmetric Way" philosophy to articulate your fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---