Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Jaffer Brothers Private Limited

Location: Karachi, Pakistan

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-10

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute creative visual assets to enhance brand identity and marketing campaigns within the industrial/machinery sector.

• Produce high-quality graphic design materials, including logos, brochures, vector graphics, and technical illustrations, ensuring brand consistency.

• Manage and execute photography and videography projects, from concept to final edit, for machinery, commissioning events, and corporate communications.

• Create engaging motion graphics and animated content for digital platforms like LinkedIn and Reels, as well as for technical explanations.

📝 Enhancement Note: This role is specifically tailored for a Graphic Designer with a strong focus on industrial and machinery sectors, requiring a blend of traditional graphic design, advanced digital editing, and content creation skills. The emphasis on portfolio submission and specific software proficiency indicates a need for a highly skilled and experienced individual.

📈 Primary Responsibilities

• Design and produce visually compelling marketing collateral, including brochures, catalogues, social media graphics, and advertising materials, adhering to brand guidelines.

• Create and refine logos, vector graphics, and infographics that effectively communicate complex information and brand messaging.

• Execute machine photography, including setup, shooting, retouching, composites, and color correction, to produce high-impact visuals.

• Direct and edit machine, commissioning, and event videos, incorporating motion graphics and animated text/logos for enhanced storytelling.

• Develop animated technical illustrations and motion graphics for training materials, product demonstrations, and marketing content.

• Manage visual asset libraries and ensure all creative outputs align with the company's branding and marketing objectives.

• Collaborate with marketing, sales, and product teams to understand project requirements and translate them into effective visual solutions.

• Stay updated with industry trends in graphic design, photography, videography, and motion graphics to continuously improve creative output.

📝 Enhancement Note: The responsibilities highlight a comprehensive creative role, moving beyond static design to encompass photography, videography, and motion graphics production, with a specific application in the industrial machinery context.

🎓 Skills & Qualifications

Education: [While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Multimedia Arts, or a related field is typically expected for this experience level and skill set.]

Experience: 2-5 years of professional experience in graphic design, with a proven track record in branding, photography, and videography. Experience within the industrial, machinery, or a related B2B sector is highly preferred.

Required Skills:

• Adobe Photoshop: Advanced proficiency in machine photography, retouching, composites, and color correction.

• Adobe Illustrator: Expertise in logo design, brochure layout, vector graphics, infographic creation, and technical illustrations.

• Adobe Premiere Pro: Skilled in editing machine, commissioning, and event videos, including content for LinkedIn and Reels.

• Adobe After Effects: Proficiency in creating motion graphics, animated text, logos, and technical animations.

• Adobe InDesign: Experience in designing brochures, catalogues, and marketing materials.

• Canva: Ability to create social media and marketing materials efficiently.

• Adobe Lightroom: Competence in machine photography and batch editing.

• Strong understanding of branding principles and visual communication strategies.

• Excellent creative and visual sense, with a keen eye for detail.

• Ability to produce high-quality visuals tailored for industrial machinery.

• Proven ability to manage multiple projects and meet deadlines. Preferred Skills:

• Experience with DaVinci Resolve for video editing and color grading.

• Familiarity with Figma for UI/UX design or collaborative design workflows.

• Photography and videography skills beyond basic editing, including composition and lighting.

📝 Enhancement Note: The required skills are heavily weighted towards specific software proficiency within the Adobe Creative Suite, indicating a hands-on, technical role. The inclusion of Canva suggests a need for efficiency and ability to produce content quickly for various platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, including branding, logo design, brochures, and technical illustrations.

• Demonstrations of advanced photo retouching, color correction, and compositing skills using Photoshop.

• Examples of video editing projects in Premiere Pro, highlighting the ability to tell stories for industrial machinery, commissioning, or events.

• Showcase of motion graphics and animation work created in After Effects, including animated text, logos, and technical explanations.

• Evidence of effective use of InDesign and Canva for creating marketing collateral and social media content.

• If video is a significant component, include examples of work done in DaVinci Resolve. Process Documentation:

• Ability to articulate the design process from brief to final delivery, including concept development, revisions, and quality control.

• Documentation of workflow for managing photography and videography shoots, including pre-production planning, on-site execution, and post-production editing.

• Examples of how design projects have contributed to specific marketing objectives or brand initiatives.

📝 Enhancement Note: The mandatory portfolio requirement is central to this role. Candidates must be prepared to present a curated collection of work that directly addresses the stated software proficiencies and industry focus, demonstrating not just creative talent but also technical execution.

💵 Compensation & Benefits

Salary Range: [Based on market research for experienced Graphic Designers with advanced software skills in Karachi, Pakistan, the estimated salary range is PKR 70,000 to PKR 150,000 per month. This range accounts for the specific software proficiencies requested (Adobe Creative Suite, motion graphics, video editing) and the preference for industrial sector experience. The specific salary will depend on the candidate's exact years of experience, portfolio strength, and negotiation.]

Benefits:

• Competitive salary package.

• Opportunity to work with a reputable conglomerate in the industrial sector.

• Exposure to diverse projects across different business units within Jaffer Group.

• Professional development and potential for career growth within the organization.

• Standard Pakistani employment benefits as per labor law.

Working Hours: [The role is listed as full-time, with an estimated 40 hours per week. Given the on-site requirement and the nature of creative production, some flexibility may be expected for project deadlines, but a standard Monday-Friday work schedule is typical.]

📝 Enhancement Note: Salary estimation is based on current market rates for skilled graphic designers in Karachi, Pakistan, considering the specialized technical skills and industry focus requested. Benefits are typical for full-time roles in established Pakistani companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Jaffer Group is a diversified conglomerate with a significant presence in the industrial and machinery sector, encompassing areas like agricultural machinery, engineering, and energy. This context means the Graphic Designer will be creating visuals for a robust, established B2B environment.

Company Size: Jaffer Group is a large organization, likely employing several hundred to thousands of individuals across its various divisions. This scale suggests a structured corporate environment with established processes.

Founded: Jaffer Group has a long history, founded in 1946. This legacy implies a company with deep roots, stability, and a commitment to long-term growth and development.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Corporate Communications department.

• The team structure may include other marketing specialists, content creators, and potentially a dedicated design lead or manager.

• Collaboration will be essential with various business units within Jaffer Group to understand their specific visual needs. Methodology:

• Data Analysis & Insights: Visuals will need to be data-informed, especially for technical illustrations and infographics, to accurately represent machinery and processes.

• Workflow Planning & Optimization: Efficient workflows for content creation, asset management, and project delivery will be key.

• Automation & Efficiency: Utilizing tools like Canva and batch editing in Lightroom can improve efficiency in producing a high volume of creative assets.

Company Website: https://jaffer.com/

📝 Enhancement Note: The company's long history and diversified industrial focus are crucial context. The Graphic Designer's work will need to be professional, technically accurate, and align with the established corporate image of a major Pakistani conglomerate.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level (2-5 years). The expectation is for a self-sufficient designer who can manage projects from conception to completion with minimal supervision, particularly within their areas of expertise.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Communications Manager, or a Creative Director within the marketing or corporate communications department.

Operations Impact: The Graphic Designer's work will directly impact the perception and marketability of Jaffer Group's industrial products and services. High-quality visuals are critical for B2B marketing, technical documentation, and corporate branding, influencing client engagement, lead generation, and overall brand reputation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like industrial photography, advanced motion graphics, or 3D visualization if the company invests in those technologies.

• Creative Leadership: Potential to grow into a Senior Graphic Designer, Art Director, or Creative Lead role, managing junior designers and overseeing larger creative projects.

• Cross-functional Exposure: Gain experience working across different business units of Jaffer Group, understanding diverse marketing needs and contributing to broader corporate initiatives.

📝 Enhancement Note: Growth in this role is likely tied to increasing creative responsibility, project management capabilities, and potentially leadership within the creative function, all within the context of a large industrial conglomerate.

🌐 Work Environment

Office Type: The role is on-site in Shahra-e-Faisal, Karachi, a prominent business district. This suggests a professional corporate office environment.

Office Location(s): Shahra-e-Faisal, Karachi, Pakistan. This is a central and accessible business hub in Karachi.

Workspace Context:

• A dedicated workspace equipped with the necessary hardware (powerful workstation) and software licenses for Adobe Creative Suite and other relevant tools.

• Opportunities for collaboration with marketing teams, sales departments, and potentially engineers or product specialists to gain insights for creative work.

• Access to company facilities and resources for photography and videography shoots, potentially including studio space or on-location access to industrial sites.

Work Schedule: A standard 40-hour work week is expected, typically Monday to Friday. However, creative roles often require flexibility to meet project deadlines, which may involve occasional overtime or adjusted hours during peak periods.

📝 Enhancement Note: The on-site requirement in a major business district points to a professional, corporate setting where collaboration and access to company resources are prioritized.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and, crucially, the submitted portfolio for alignment with required skills and experience.

• Technical Assessment/Portfolio Review: A deeper dive into the portfolio, discussing specific projects, design choices, and technical execution. This may include a practical design test or a case study presentation.

• Behavioral & Situational Interviews: Questions to assess problem-solving skills, collaboration style, and how the candidate handles creative challenges and feedback.

• Team/Manager Interview: Meeting with the hiring manager and potential team members to evaluate cultural fit and team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly showcase proficiency in Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, and Lightroom. Highlight work relevant to industrial machinery or complex visual communication.

• Showcase Process: For key projects, briefly explain your thought process, challenges faced, solutions implemented, and the impact of your design.

• Highlight Technical Skills: Ensure your portfolio demonstrates advanced retouching, color correction, compositing, and motion graphics capabilities.

• Video & Motion Graphics: If video is a strong component of your skillset, ensure these examples are polished and clearly demonstrate editing and animation prowess.

• Tailor for B2B/Industrial: Emphasize any work that shows an understanding of corporate branding, technical accuracy, and communicating complex information visually.

Challenge Preparation:

• Be prepared to discuss how you would approach designing marketing materials for a new industrial product or creating an animated explainer video for a complex piece of machinery.

• Practice articulating your design decisions and how they align with business objectives and target audiences.

• Be ready to explain your workflow for managing photography and videography projects from start to finish.

📝 Enhancement Note: The portfolio is paramount. Candidates must be ready to articulate their creative process and technical execution with specific examples that align with the job requirements, especially the software proficiency and industrial sector focus.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, Lightroom are all core requirements.

• Canva: For efficient creation of social media and marketing materials.

Analytics & Reporting:

• While not explicitly mentioned for the designer, understanding how visuals perform on platforms like LinkedIn (engagement metrics) is beneficial. Proficiency in tools that help track visual asset performance might be a plus. CRM & Automation:

• Not directly applicable to the designer's core tasks, but understanding how marketing assets are used within CRM or marketing automation platforms can be advantageous.

📝 Enhancement Note: The technology stack is heavily focused on the Adobe Creative Suite. Proficiency in these tools is non-negotiable and forms the foundation of the candidate's technical capabilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually engaging and innovative designs that capture attention.

• Attention to Detail: A commitment to high-quality execution, accuracy, and polish in all visual outputs, especially critical for technical illustrations.

• Collaboration & Teamwork: Ability to work effectively with marketing, sales, and other departments to achieve collective goals.

• Professionalism: Maintaining a high standard of work ethic and delivering professional results for a respected corporate entity.

• Efficiency: Utilizing tools and workflows to deliver high-quality assets in a timely manner.

Collaboration Style:

• Proactive communication with stakeholders to gather requirements and present design concepts.

• Openness to feedback and revisions, with a constructive approach to critique.

• Ability to work independently on assigned tasks while also contributing to team projects.

• Sharing knowledge and best practices within the creative team.

📝 Enhancement Note: The culture likely values professionalism, precision, and an understanding of corporate branding, balanced with the need for creative flair and efficient execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Concepts: Effectively visualizing complex industrial machinery and technical processes for a diverse audience.

• Brand Consistency: Maintaining a unified brand image across various business units and marketing channels for a large conglomerate.

• Rapid Content Demand: Keeping up with the pace of content creation for social media, marketing campaigns, and internal communications.

• Adapting to New Technologies: Continuously learning and adapting to new design software features and emerging visual trends in the industrial sector.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities for specialized training in After Effects, Premiere Pro, or DaVinci Resolve for advanced animation and video production.

• Industrial Photography/Videography Workshops: Developing skills specifically for capturing industrial subjects effectively.

• Brand Strategy Workshops: Deeper understanding of corporate branding and how visual elements contribute to overall brand perception.

• Exposure to Diverse Projects: Working on a wide range of projects for different Jaffer Group divisions can broaden experience and skill application.

📝 Enhancement Note: The primary challenges revolve around the specific demands of the industrial sector and the need to produce high-volume, high-quality creative output within a large corporate structure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brochure for a new industrial product. How would you ensure technical accuracy and visual appeal?" (Focus on workflow, research, and balancing technical detail with design aesthetics.)

• "How would you approach creating a short, engaging video for LinkedIn showcasing the operational efficiency of a piece of machinery?" (Highlight your video editing, motion graphics, and understanding of social media content.)

• "Imagine a scenario where a product team provides you with raw, unedited machine photos. What steps would you take to transform them into professional marketing assets?" (Demonstrate your Photoshop/Lightroom skills and understanding of retouching/color correction.) Company & Culture Questions:

• "What do you know about Jaffer Group and its industrial focus? How do you see your design skills contributing to our brand?" (Show research and understanding of the B2B industrial context.)

• "How do you handle creative feedback or revisions on your designs?" (Assess your collaboration and adaptability.)

• "Describe a time you had to meet a tight deadline for a creative project. How did you manage your time and resources?" (Evaluate your project management and efficiency.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by skill set (e.g., Branding, Motion Graphics, Video Editing, Photography) or by project type (e.g., Brochures, Social Media Campaigns, Technical Illustrations).

• Storytelling: For 2-3 key projects, walk through the brief, your creative process, the challenges, the solutions, and the final outcome/impact.

• Technical Demos: Be ready to briefly explain specific techniques used in Photoshop or After Effects if asked.

• Relevance: Emphasize projects that demonstrate your ability to work with industrial themes or complex technical information.

📝 Enhancement Note: Interviews will heavily scrutinize the portfolio and the candidate's ability to articulate their creative process and technical capabilities, particularly as they apply to the industrial sector and the specific software requirements.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a mandatory portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples of your work in Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, and Lightroom. Tailor your presentation to highlight any relevant industrial or B2B design experience.

• Resume Optimization: Clearly list your years of experience and proficiency in the required software. Use keywords from the job description, such as "Photoshop," "Illustrator," "Motion Graphics," "Videography," and "Industrial Machinery."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, technical execution, and how your work aligns with corporate branding and B2B marketing objectives. Prepare to discuss how you would approach specific design challenges related to industrial products.

• Company Research: Familiarize yourself with Jaffer Group's history, its diverse business units, and its overall market position. Understand the types of visual content that would best represent a large industrial conglomerate.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.