Visual Designer (Paid Social Ads)

📍 Job Overview

Job Title: Visual Designer (Paid Social Ads)

Company: Right Hook Digital

Location: Remote - Southeast Asia (AEST time zone overlap required)

Job Type: Full-time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-09-10

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-performing paid social ad creatives for Meta, Instagram, and TikTok platforms.

• Translate creative briefs and strategic thinking into visually compelling static, video, and social-first ad formats.

• Collaborate closely with Creative Strategists and Growth Squads to iterate on designs based on performance data and feedback.

• Maintain a strong understanding of visual hierarchy, composition, typography, and pacing to ensure clear communication and impact.

• Produce a high volume of creative assets without compromising quality, balancing creative velocity with executional excellence.

📝 Enhancement Note: This role is positioned within a performance growth team focused on eCommerce and DTC brands, emphasizing direct-response and conversion-oriented creative. The core function is to bridge the gap between strategic intent and visually effective ad execution for paid social channels.

📈 Primary Responsibilities

• Translate strategic creative briefs into compelling paid social ad executions across Meta, Instagram, TikTok, and other digital platforms, focusing on clarity and impact.

• Develop a diverse range of ad formats including static ads, carousels, branded video, UGC/creator-led edits, motion graphics, GIFs, product-led creative, and promotional content.

• Own the executional details of creative production, including visual hierarchy, composition, typography, branding, asset selection, pacing, frame selection, transitions, sound design, and product prominence.

• Iterate on creative assets based on performance data and feedback from Creative Strategists and the wider team to continuously improve ad effectiveness.

• Manage a consistent volume of creative production for multiple brands, ensuring efficient workflow and timely delivery without sacrificing quality or attention to detail.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-driven thinking. The role requires not just aesthetic skill but also an understanding of what makes an ad work in a direct-response context, emphasizing iterative improvement based on data.

🎓 Skills & Qualifications

Education: Not specified, but a strong portfolio demonstrating practical skills is prioritized over formal education.

Experience: 1-2 years of experience creating paid social, direct-response, or conversion-focused creative.

Required Skills:

• Proven experience creating paid social creative, particularly for Meta and TikTok platforms.

• Strong visual design fundamentals, including hierarchy, typography, composition, and layout.

• Proficiency in video editing and/or motion design capabilities.

• Solid understanding of social-first creative principles and digital advertising formats.

• Ability to interpret creative briefs and translate strategic concepts into effective visual execution.

• Exceptional attention to detail in all aspects of creative production.

• Comfort and proficiency in receiving and implementing creative feedback constructively.

• Demonstrated ability to manage multiple brands, priorities, and deadlines effectively.

• Excellent written and verbal English communication skills for clear collaboration. Preferred Skills:

• Experience with Google, Pinterest, and other digital advertising platforms.

• Experience working with eCommerce, DTC brands, or performance marketing agencies.

• UGC / creator-content editing experience.

• Experience using AI tools within a creative workflow.

• Familiarity with Meta Ads Manager, TikTok Ads Manager, or Shopify.

• Experience interpreting creative performance data to inform design decisions.

• Knowledge of project management tools such as ClickUp, Asana, or similar.

📝 Enhancement Note: The experience requirement is for 1-2 years, indicating an entry-level to junior role. The emphasis is on demonstrated skill through a portfolio rather than specific educational degrees. The preference for certain platforms and tools suggests a focus on core paid social advertising channels and common agency workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing paid social digital creative that you have personally produced.

• Demonstrations of range across different brands, formats (static, video, motion graphics), and visual styles.

• Case studies or examples that highlight your understanding of translating strategy into performance-driven creative.

• Visual examples of your ability to execute across various ad formats, including static, video, and UGC-style content. Process Documentation:

• Evidence of your process for translating creative briefs into actionable design concepts.

• Examples of how you iterate on creative based on performance data and team feedback.

• Documentation or clear articulation of your workflow for managing multiple creative projects and deadlines efficiently.

• Demonstrations of how you incorporate executional details like visual hierarchy, pacing, and product prominence into your designs.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's ability to execute and perform. It should not only showcase visual talent but also demonstrate an understanding of performance marketing principles and the iterative nature of ad creative development.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: IDR 120,000,000 - IDR 240,000,000 annually (approximately $7,500 - $15,000 USD annually).

• Methodology: This estimate is based on junior visual designer roles in Indonesia with 1-2 years of experience, considering the remote nature and the specialized focus on paid social advertising. It factors in the cost of living in Indonesia and industry benchmarks for creative roles in digital agencies. Actual compensation may vary based on experience, skill set, and specific negotiation.

Benefits:

• Fully remote work environment, allowing for flexibility and global team integration.

• Direct exposure to performance data, enabling learning on how creative directly impacts client success.

• Dedicated 1:1 monthly coaching sessions with a Creative Strategist for skill development and career guidance.

• Access to the "Ad Lab" learning hub for continuous professional development.

• Regular workshops and training sessions specifically focused on advancing creative craft and technical skills.

• Opportunity to work within a collaborative "Growth Squad" structure, gaining cross-functional experience.

Working Hours: 40 hours per week, with a requirement for time zone overlap with AEST (Australian Eastern Standard Time). Flexibility is implied given the remote and international nature of the team, but core collaboration hours are essential.

📝 Enhancement Note: Salary is estimated based on regional data for junior designers in Indonesia. The benefits strongly emphasize professional development, performance exposure, and a supportive team structure, which are key attractions for candidates looking to grow in the performance marketing space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Performance Growth Agency

Company Size: Not explicitly stated, but the description of "Growth Squads" and an "award-winning team" suggests a growing, dynamic agency environment.

Founded: Not specified, but the company is described as an "award-winning team," indicating established success and recognition.

Team Structure:

• Operates in "Growth Squads," cross-functional teams comprising a Growth Strategist, Creative Strategist, Media Buyer, Copywriter, and Campaign Coordinator.

• This structure ensures close collaboration and visibility across different aspects of client growth campaigns.

• The Creative function is led by a Head of Creative Strategy, emphasizing a focus on developing both strategic and executional capabilities. Methodology:

• Focus on performance growth for eCommerce and DTC brands.

• Emphasis on data-driven decision-making and understanding how creative impacts campaign performance.

• A "fast-paced" environment where volume is managed without sacrificing quality.

• Continuous learning and development are embedded in the workflow through coaching, workshops, and an internal learning hub.

Company Website: righthookdigital.com

📝 Enhancement Note: Right Hook Digital appears to be a modern, results-oriented agency that values collaboration, continuous learning, and a data-informed approach to creative production, particularly for paid social advertising.

📈 Career & Growth Analysis

Operations Career Level: Junior to Mid-Level Visual Designer. This role offers foundational experience in performance-focused creative, with clear pathways for skill development and increased responsibility.

Reporting Structure: Reports to a Creative Strategist and is part of a Growth Squad. The Head of Creative Strategy oversees the broader creative function.

Operations Impact: The Visual Designer's work directly influences the performance of paid social ad campaigns, impacting client acquisition, conversion rates, and overall revenue growth. The role provides direct exposure to how creative assets contribute to measurable business outcomes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific ad formats (e.g., video, motion graphics, UGC) or platforms.

• Strategic Acumen: Develop a stronger understanding of performance marketing strategy and how creative aligns with broader campaign goals through collaboration with strategists.

• Creative Leadership: Potential to move into senior designer roles, mentor junior designers, or specialize in creative strategy with significant experience.

• Continuous Learning: Access to dedicated coaching, workshops, and an internal learning hub provides structured opportunities for professional development.

📝 Enhancement Note: The role is positioned as a growth opportunity, providing direct exposure to performance metrics and strategic thinking, which is invaluable for a designer aiming to build a career in performance marketing or digital advertising.

🌐 Work Environment

Office Type: Fully remote.

Office Location(s): Remote, with a requirement for candidates to be based in Southeast Asia and have overlap with the AEST time zone for collaboration.

Workspace Context:

• Candidates are expected to have a reliable high-speed internet connection and their own working setup.

• The remote nature fosters an independent work style, balanced with structured team collaboration through "Growth Squads" and digital communication tools.

• Access to a variety of digital tools and software is essential for daily tasks.

Work Schedule: Full-time, 40 hours per week. Core working hours will need to accommodate overlap with AEST (Australian Eastern Standard Time) for effective team collaboration.

📝 Enhancement Note: The fully remote setup and specific time zone requirement indicate a need for self-discipline and proactive communication from candidates, while also offering flexibility in location within the specified region.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: All applications must be submitted via the provided link.

• Portfolio Review: Initial screening will heavily rely on the submitted portfolio to assess creative skills, format range, and understanding of performance-driven design.

• Skills Assessment: Likely includes practical exercises or challenges to evaluate video editing, motion graphics, and design execution capabilities.

• Team/Culture Fit Interviews: Discussions with Creative Strategists and potentially other Growth Squad members to assess collaboration style, communication skills, and alignment with agency values.

• Performance Data Discussion: Candidates may be asked to discuss how they interpret or have used performance data to inform creative decisions.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest paid social ad creative, highlighting work that demonstrates impact and understanding of direct-response principles.

• Showcase Range: Include examples across different brands, product categories, ad formats (static, video, carousels, UGC), and visual styles.

• Explain Your Process: For key pieces, briefly outline the brief, your strategic approach, and how you executed the design. If possible, mention any performance insights.

• Highlight Executional Details: Ensure your portfolio visually communicates your attention to detail in areas like typography, hierarchy, pacing, and product visibility.

• Video/Motion Focus: If video editing or motion graphics are key skills, ensure these are well-represented with clear examples of your work.

Challenge Preparation:

• Be prepared for potential design challenges that simulate creating ads under specific briefs and time constraints.

• Practice articulating your design choices and how they align with performance goals.

• Familiarize yourself with the tools mentioned (Adobe Creative Cloud, Figma, CapCut) and be ready to discuss your proficiency.

• Prepare to discuss your understanding of paid social ad effectiveness and what makes an ad "perform."

📝 Enhancement Note: The interview process will be heavily weighted towards portfolio strength and practical skills. Candidates should prepare to demonstrate not just creative talent but also an understanding of performance marketing objectives and the ability to iterate based on data and feedback.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential, specifically Photoshop, Illustrator, Premiere Pro, and/or After Effects.

• Figma: Used for design collaboration and potentially prototyping.

• CapCut: A popular mobile video editing app often used for quick edits and UGC-style content.

• Higgsfield, Magnific, ElevenLabs: Mentioned as other key software, suggesting an interest in AI-powered creative tools, advanced editing, or specialized effects.

Analytics & Reporting:

• Familiarity with interpreting data from platforms like Meta Ads Manager and TikTok Ads Manager is beneficial.

• Experience with tools that track campaign performance and provide insights for creative iteration. CRM & Automation:

• Knowledge of project management tools like ClickUp or Asana is a bonus, indicating an organized approach to workflow management.

• Familiarity with Shopify is a bonus, relevant for eCommerce clients.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is non-negotiable. The inclusion of tools like CapCut and AI-related software suggests a modern agency embracing efficient and emerging creative technologies for paid social ad production.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value centered on creating ads that achieve measurable results for clients.

• Craftsmanship & Quality: A commitment to producing high-quality creative, even at volume, with a strong emphasis on executional details.

• Continuous Improvement: Encouraging learning, feedback, and iteration to constantly raise creative standards and effectiveness.

• Collaboration: Working effectively within cross-functional "Growth Squads" and engaging in open feedback loops.

• Agility & Speed: The ability to work efficiently and adapt quickly in a fast-paced agency environment.

Collaboration Style:

• Highly collaborative within "Growth Squads," with clear roles and shared goals for client success.

• Open communication and feedback are encouraged, especially between Creative Strategists and Visual Designers.

• Knowledge sharing through internal learning hubs and workshops to uplift the team's collective skill set.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and business results, supported by a collaborative and learning-oriented environment. Candidates who thrive on data-informed creativity and teamwork will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: Consistently producing a high volume of creative assets while maintaining exceptional quality and attention to detail.

• Rapid Iteration: Adapting quickly to performance data and feedback to make timely creative adjustments and develop new concepts.

• Diverse Brand Needs: Effectively translating brand strategies and visual identities for a wide range of eCommerce clients and product categories.

• Staying Current: Keeping pace with evolving social media platform trends, ad formats, and creative best practices.

Learning & Development Opportunities:

• Skill Advancement: Focused training and workshops to enhance video editing, motion graphics, and design skills.

• Performance Marketing Acumen: Gaining deep insights into what drives ad performance through direct exposure to campaign metrics.

• Strategic Thinking: Developing a stronger strategic mindset by working closely with Creative Strategists and understanding the "why" behind creative briefs.

• Career Progression: Potential to grow into Senior Visual Designer roles, specialize in specific creative areas, or transition into strategy roles with demonstrated success and experience.

📝 Enhancement Note: The role presents challenges inherent in a high-performance agency environment, but these are framed as opportunities for significant professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a creative brief into a paid social ad. What was your process, and what were the key considerations?" (Focus on demonstrating your interpretation of strategy and executional choices).

• "How do you balance the need for speed with the requirement for high-quality creative in a performance marketing context?" (Highlight your efficiency and attention to detail).

• "Walk us through a piece in your portfolio that you believe performed particularly well. What made it effective from a design perspective?" (Prepare to discuss your design choices and their potential impact). Company & Culture Questions:

• "What interests you about Right Hook Digital and our focus on performance growth for eCommerce brands?" (Research the company's work and articulate your alignment).

• "How do you approach receiving and implementing creative feedback from strategists or clients?" (Emphasize your collaborative and growth-oriented mindset).

• "How do you stay updated on the latest trends in paid social creative and digital advertising?" (Showcase your proactive learning habits). Portfolio Presentation Strategy:

• Storytelling: For each piece, briefly explain the client, the objective, your creative approach, and the key design elements that addressed the brief.

• Data Integration: If possible, mention how performance data influenced your iterations or if you observed positive outcomes from your creative.

• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Cloud and other relevant tools, and how you leverage them for efficiency and quality.

• Conciseness: Present your portfolio efficiently, focusing on the most relevant and impactful work for this specific role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic understanding of performance marketing, and a collaborative, growth-oriented attitude. Your portfolio is your primary tool.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features paid social ad creative, highlighting your best work in static, video, and social-first formats. Tailor your presentation to showcase range and performance-oriented thinking.

• Resume Optimization: Update your resume to clearly articulate your 1-2 years of experience in paid social or direct-response creative, emphasizing achievements and proficiency with key tools like Adobe Creative Cloud.

• Interview Preparation: Practice discussing your design process, how you interpret briefs, and your understanding of what makes ads effective on platforms like Meta and TikTok. Prepare to present specific portfolio pieces and discuss your collaborative approach.

• Company Research: Familiarize yourself with Right Hook Digital's work, client types, and agency culture. Understand their performance-driven approach and how your skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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