Visual Designer (Paid Social Ads)

📍 Job Overview

Job Title: Visual Designer (Paid Social Ads)

Company: Right Hook Digital

Location: Remote - Southeast Asia (with AEST time zone overlap)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: September 10, 2026

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• Develop high-impact visual assets for paid social advertising campaigns across Meta, Instagram, and TikTok platforms.

• Translate creative briefs and strategic direction into compelling static, video, and social-first ad formats.

• Collaborate closely with Creative Strategists and a Growth Squad to iterate on creative based on performance data and feedback.

• Own the execution of creative details, ensuring visual hierarchy, composition, typography, and pacing contribute to ad effectiveness.

• Maintain a high volume of creative output while upholding stringent quality standards for both creative velocity and aesthetic appeal.

📝 Enhancement Note: This role is specifically focused on performance creative within the paid social advertising space, emphasizing a direct link between visual design execution and measurable campaign results. The "Growth Squad" model indicates a highly collaborative, cross-functional team environment.

📈 Primary Responsibilities

• Translate creative briefs and strategic thinking from Creative Strategists into visually engaging and high-performing paid social ads.

• Design and produce a diverse range of ad formats, including static ads, carousels, branded videos, UGC/creator-led edits, motion graphics, GIFs, product-focused creative, and promotional content.

• Execute creative iterations based on existing winning ad concepts to drive continuous improvement and scale successful campaigns.

• Meticulously manage executional details such as visual hierarchy, composition, typography, branding consistency, asset selection, pacing, sound design, and product prominence.

• Actively participate in performance review sessions, understanding campaign results and contributing to strategic discussions for future creative development.

• Manage multiple projects and deadlines simultaneously for various eCommerce and DTC brands, ensuring efficient workflow and timely delivery without compromising creative quality.

• Communicate effectively with internal teams, including Creative Strategists, Media Buyers, and Copywriters, to ensure cohesive campaign messaging and execution.

📝 Enhancement Note: The emphasis on "social-first creative" and "digital advertising formats" suggests a need for understanding platform nuances and user behavior within social media feeds. The responsibility to "own the executional details" implies a high degree of autonomy and critical judgment required in the design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in visual design principles is expected, often acquired through formal education in graphic design, digital media, or a related field, or through equivalent practical experience.

Experience: 1-2 years of hands-on experience in creating paid social, direct-response, or conversion-focused creative assets.

Required Skills:

• Proven ability to create paid social creative, with a strong emphasis on Meta (Facebook/Instagram) and TikTok platforms.

• A compelling portfolio showcasing personal production of paid social digital creative, demonstrating range across different brands, formats, and visual styles.

• Strong visual design fundamentals, including a deep understanding of hierarchy, typography, composition, and layout principles.

• Proficiency in video editing and/or motion design capabilities.

• Solid understanding of social-first creative principles and digital advertising formats.

• Ability to interpret creative briefs and effectively translate strategic concepts into visual execution.

• Exceptional attention to detail in all aspects of design and production.

• Comfort and proficiency in receiving and implementing creative feedback constructively.

• Demonstrated ability to manage multiple brands, priorities, and deadlines effectively in a fast-paced agency environment.

• Excellent English communication skills, both written and verbal, for clear collaboration and feedback.

• Must possess reliable high-speed internet and a fully functional personal working setup. Preferred Skills:

• Experience creating paid social creative for Google, Pinterest, or other digital advertising platforms.

• Prior experience working with eCommerce, Direct-to-Consumer (DTC), or performance marketing brands.

• Experience working within a performance marketing agency setting.

• User-Generated Content (UGC) or creator-content editing experience.

• Familiarity with using AI tools as part of a creative workflow.

• Knowledge of Meta Ads Manager, TikTok Ads Manager, or Shopify platforms.

• Experience interpreting creative performance data to inform design decisions.

• Familiarity with project management tools such as ClickUp, Asana, or similar.

📝 Enhancement Note: The experience level is clearly defined as junior to mid-level (0-2 years), with a strong emphasis on a demonstrated portfolio over formal qualifications. The inclusion of specific platforms like Meta and TikTok, alongside UGC and AI tools, highlights current industry trends and expectations for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of paid social ad creative, personally produced by the applicant, that clearly demonstrates expertise in direct-response and conversion-focused design.

• Case studies or examples that highlight the applicant's ability to translate strategic briefs into effective visual executions for diverse brands and products.

• Work samples showcasing versatility across various ad formats (static, video, UGC, motion graphics) and visual styles, indicating adaptability to different brand identities and campaign objectives.

• Evidence of understanding and applying principles of social-first creative design, with examples that feel native to platforms like Meta and TikTok. Process Documentation:

• Showcase examples of how the applicant has iterated on creative based on performance data or feedback, illustrating a data-informed design process.

• Include examples of workflow management and efficient production of multiple creative assets under deadline pressure, demonstrating an ability to balance creative quality with creative velocity.

• Highlight any process for incorporating new tools or techniques (e.g., AI tools, new editing software) into the creative workflow.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of the applicant's ability to execute performance-driven creative. The emphasis is on demonstrating practical application, adaptability, and results-oriented design thinking rather than theoretical knowledge.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Visual Designers with 0-2 years of experience in remote roles within Southeast Asia, and considering the demand for specialized paid social creative skills, a competitive salary range is estimated to be between $25,000 - $45,000 USD annually.

Benefits:

• Fully remote: Work from anywhere within Southeast Asia, with the requirement of time zone overlap with AEST.

• Performance Exposure: Gain direct insight into how your creative work impacts campaign performance and client success.

• Dedicated 1:1 Monthly Coaching: Receive personalized guidance and skill development from a dedicated Creative Strategist.

• Ad Lab Learning Hub Access: Utilize a centralized resource for continuous learning and skill enhancement.

• Regular Workshops and Training: Participate in focused sessions designed to advance your creative craft and industry knowledge.

• Growth Squad Collaboration: Work within a multidisciplinary team, gaining exposure to various aspects of performance marketing.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While remote, candidates must ensure sufficient time zone overlap with AEST (Australian Eastern Standard Time) for effective collaboration with the team and clients.

📝 Enhancement Note: The salary estimate is derived from market research for similar roles in Southeast Asia, factoring in the remote nature and the specialized skills required for paid social advertising. The benefits package emphasizes professional development and exposure to performance metrics, which are highly valued in performance marketing roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Performance Growth Agency specializing in eCommerce and DTC brands.

Company Size: The job description implies a growing agency with multiple "Growth Squads," suggesting a team of perhaps 50-200 employees, fostering a dynamic and agile environment.

Founded: While not specified, the company's focus on scaling eCommerce founders and DTC brands suggests a relatively modern and growth-oriented foundation.

Team Structure:

• The role operates within a "Growth Squad," a cross-functional team comprising a Growth Strategist, Creative Strategist, Media Buyer, Copywriter, and Campaign Coordinator.

• This structure ensures close collaboration and shared responsibility for client growth, with clear ownership of different campaign components.

• The Creative function is led by a Head of Creative Strategy, indicating a strong emphasis on strategic oversight and development of creative capabilities. Methodology:

• Data-Driven Creative: Emphasis on translating creative strategy into ads that perform and iterating based on performance data.

• Agile Production: Balancing creative quality with "creative velocity" to meet the high volume of demand from multiple brands.

• Collaborative Strategy: Working within multidisciplinary Growth Squads to ensure alignment and leverage diverse expertise.

• Continuous Improvement: A culture that encourages learning from campaign results, receiving feedback, and actively developing creative craft.

Company Website: righthookdigital.com

📝 Enhancement Note: The agency's focus on "performance growth" and "paid social ads" for eCommerce/DTC brands defines its market niche and operational priorities. The "Growth Squad" model is a key differentiator, suggesting a highly integrated and collaborative approach to client success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior-level Visual Designer (0-2 years experience). It offers a direct path into performance marketing creative production, with a strong emphasis on developing specialized skills in paid social advertising.

Reporting Structure: The Visual Designer reports to a Creative Strategist within their assigned Growth Squad. They will also have indirect oversight and strategic guidance from the Head of Creative Strategy.

Operations Impact: The Visual Designer's work directly impacts client success by creating ads that drive conversions, engagement, and revenue growth. Their ability to produce effective creative is a core driver of campaign performance and client satisfaction.

Growth Opportunities:

• Skill Specialization: Deepen expertise in paid social creative across various platforms (Meta, TikTok, etc.) and formats.

• Creative Strategy Acumen: Develop a stronger understanding of performance marketing strategy through close collaboration with Creative Strategists and exposure to campaign data.

• Cross-functional Exposure: Learn from Media Buyers, Copywriters, and Growth Strategists, gaining a holistic view of performance marketing.

• Leadership Potential: With demonstrated success and growth, there may be opportunities to move into senior designer roles, lead creative projects, or specialize further in areas like motion graphics or UGC direction.

• Mentorship and Training: Benefit from dedicated coaching, an Ad Lab learning hub, and regular workshops focused on creative development.

📝 Enhancement Note: The growth path here is clearly defined within the creative production pipeline of a performance marketing agency. The emphasis is on practical skill development and understanding the impact of creative on business results, rather than traditional hierarchical advancement.

🌐 Work Environment

Office Type: Fully Remote. The company operates as a distributed international team.

Office Location(s): Remote within Southeast Asia, with a mandatory requirement for time zone overlap with AEST (Australian Eastern Standard Time) to facilitate real-time collaboration with the Australian team.

Workspace Context:

• Global Collaboration: The environment is characterized by asynchronous and synchronous communication across different time zones, requiring strong self-management and clear communication habits.

• Digital Tool Stack: Reliance on a robust set of digital tools for design, editing, project management, and communication (Adobe Creative Cloud, Figma, CapCut, ClickUp, etc.).

• Team Integration: Despite the remote nature, the "Growth Squad" model promotes tight-knit collaboration and shared goals, fostering a sense of team cohesion.

Work Schedule: Full-time, approximately 40 hours per week. Flexibility exists in terms of daily hours, provided the necessary AEST time zone overlap for meetings and real-time collaboration is maintained.

📝 Enhancement Note: The remote work environment is a key feature, but the AEST time zone overlap requirement is a critical constraint that candidates must be able to meet. This suggests a core team operating within Australian business hours.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: All applications must be submitted via the provided link.

• Portfolio Review: Initial screening will heavily rely on the quality and relevance of the submitted portfolio, assessing visual design fundamentals, paid social experience, and format range.

• Creative Challenge/Test: Candidates may be asked to complete a practical design task or a brief to simulate the day-to-day responsibilities and assess creative judgment and execution speed.

• Interview with Creative Strategist: A discussion focusing on creative approach, problem-solving skills, understanding of performance creative, and ability to interpret briefs.

• Interview with Growth Squad/Team Members: Assessment of cultural fit, collaboration style, and ability to integrate into a multidisciplinary team.

• Final Interview: Potentially with a senior member of the creative leadership to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Showcase Performance Creative: Prioritize examples that demonstrate an understanding of conversion-driven design and social-first principles.

• Highlight Range: Include work across various brands, product types, and ad formats (static, video, UGC).

• Explain Your Process: For key pieces, briefly explain the strategy behind the creative, the challenges faced, and how you arrived at the final execution.

• Demonstrate Technical Skill: Ensure video edits are clean, motion graphics are well-executed, and typography/composition are strong.

• Keep it Concise: Focus on your best work that is most relevant to paid social advertising.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and key messaging.

• Think Performance: Consider what makes an ad effective on platforms like Meta and TikTok – hooks, pacing, product visibility, clear CTAs.

• Execute Efficiently: Practice creating assets within a reasonable timeframe, demonstrating your ability to meet volume requirements.

• Articulate Your Decisions: Be prepared to explain the rationale behind your design choices, linking them back to campaign goals.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical creative skills and the ability to produce effective performance ads. The portfolio is paramount, and any practical tests will likely mirror the demands of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop (for static assets, image manipulation), Illustrator (for graphics, logos, typography), Premiere Pro (for video editing), and After Effects (for motion graphics, animations).

• Figma: Increasingly used for collaborative design, prototyping, and asset creation, especially for social-first formats.

• CapCut: A popular mobile and desktop video editing tool, often used for quick edits, UGC-style content, and trending effects.

Analytics & Reporting:

• While not a primary design tool, familiarity with how creative performance is tracked in Meta Ads Manager and TikTok Ads Manager is highly beneficial, as it informs iteration and future creative direction. CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for the designer, but understanding how ads are deployed and managed within these systems can provide context. Other Key Software:

• Higgsfield, Magnific, ElevenLabs: These are specialized tools, likely related to AI-powered creative enhancement, image generation, or voice synthesis, indicating the company's interest in leveraging AI in creative workflows.

📝 Enhancement Note: The tool requirements are specific and reflect current industry standards for performance creative production. Proficiency in Adobe CC is a baseline, with Figma and CapCut being highly relevant for social media content. The mention of AI tools suggests an innovative and forward-thinking approach to creative development.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A core value is the pursuit of measurable results, with creative work directly tied to campaign performance and client growth.

• Craftsmanship & Quality: A strong emphasis on producing high-quality creative, where attention to detail and aesthetic execution are paramount, even under high volume.

• Collaboration & Teamwork: The "Growth Squad" model fosters a highly collaborative environment where team members rely on each other to achieve shared client goals.

• Continuous Learning & Growth: The company actively invests in its team's development through coaching, workshops, and access to learning resources, encouraging a mindset of constant improvement.

• Agility & Adaptability: The agency operates in a fast-paced environment, requiring individuals to be adaptable to changing client needs, platform trends, and creative strategies.

Collaboration Style:

• Cross-Functional Integration: Designers work intimately with strategists, copywriters, and media buyers to ensure a cohesive and effective campaign strategy.

• Feedback-Driven: A culture where constructive feedback is regularly exchanged to refine creative output and drive better performance.

• Knowledge Sharing: Encouragement of sharing insights from campaign performance, new creative trends, and effective techniques across the team.

📝 Enhancement Note: The culture is a blend of creative passion and data-driven execution. It values individuals who are not only visually talented but also understand the commercial objectives of their work and can collaborate effectively within a high-performing team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: Consistently producing a high volume of creative assets without sacrificing visual quality or strategic effectiveness.

• Adapting to Diverse Brands: Quickly understanding and visually representing a wide range of eCommerce brands, products, and target audiences.

• Staying Ahead of Trends: Keeping pace with rapidly evolving social media platform features, creative trends, and best practices in performance advertising.

• Interpreting Performance Data: Effectively translating campaign performance metrics into actionable design improvements and future creative concepts.

• Remote Collaboration: Maintaining seamless communication and collaboration with a distributed team across different time zones.

Learning & Development Opportunities:

• Specialized Creative Training: Access to workshops and Ad Lab resources focused on advanced techniques in video editing, motion graphics, and social-first design.

• Performance Marketing Insights: Gaining a deeper understanding of paid advertising strategy, media buying, and conversion rate optimization through close team collaboration.

• AI Tool Exploration: Opportunity to experiment with and integrate AI tools into the creative workflow, enhancing efficiency and innovation.

• Mentorship from Senior Creatives: Direct coaching from Creative Strategists and guidance from the Head of Creative Strategy to refine craft and strategic thinking.

📝 Enhancement Note: The challenges are inherent to a fast-paced performance marketing agency environment. The growth opportunities are significant for an individual eager to develop specialized skills in a high-demand area and understand the direct impact of creative on business outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe a paid social ad you've designed that performed exceptionally well. What was the strategy, and what elements of your design contributed to its success?" (Focus on linking design choices to performance metrics).

• "How do you approach translating a creative brief into a visual concept for a platform like TikTok versus Meta?" (Assess understanding of platform nuances and creative adaptation).

• "Walk us through your process for creating a short-form video ad, from concept to final render, considering pacing, hooks, and product visibility." (Demonstrate practical workflow and attention to detail). Company & Culture Questions:

• "What interests you about Right Hook Digital's focus on performance creative for eCommerce brands?" (Show genuine interest and understanding of the company's niche).

• "How do you handle constructive criticism or feedback on your creative work?" (Assess receptiveness to feedback and collaborative spirit).

• "Describe your experience working in a remote team environment and how you ensure effective collaboration." (Highlight communication skills and self-management). Portfolio Presentation Strategy:

• Tell a Story: For each selected piece, explain the client/brand, the campaign objective, your specific role, the creative strategy, and the outcome (if performance data is available).

• Highlight Key Decisions: Point out specific design choices and explain the rationale behind them, particularly how they address the brief or aim to improve performance.

• Showcase Technical Proficiency: Be ready to discuss the tools and techniques used, especially for video and motion graphics.

• Be Prepared for Questions: Anticipate questions about your process, why certain choices were made, and how you would approach similar challenges differently.

📝 Enhancement Note: Interview preparation should center on demonstrating not just design skill, but also an understanding of performance marketing objectives and the ability to execute creative that drives measurable results. The portfolio is your primary tool for this.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application directly through the provided application link on Workable.

• Curate Your Portfolio: Select your strongest, most relevant paid social ad creative examples. Prioritize work that demonstrates performance-driven design, social-first thinking, and a range of formats (static, video, UGC). Ensure it's easily accessible (e.g., a personal website, Behance, or a well-organized PDF).

• Tailor Your Resume: Highlight your 1-2 years of experience in paid social, direct-response, or conversion-focused creative. Emphasize proficiency with Adobe Creative Cloud, video editing, and any experience with Meta and TikTok platforms. Quantify achievements where possible.

• Prepare Your Case Studies: For key portfolio pieces, be ready to articulate the brief, your creative process, strategic decisions, and any performance insights. Practice presenting these concisely.

• Research Right Hook Digital: Understand their client base (eCommerce, DTC), their focus on performance growth, and their company culture as described in the job posting. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.