Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: RBC

Location: Toronto, Ontario, Canada

Job Type: Full time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-09

Experience Level: 2-5 years

🚀 Role Summary

• Drive visual communication strategy by designing compelling marketing collateral, digital assets, and multimedia content for RBC Global Asset Management.

• Execute design projects from conception to production-ready standards, ensuring adherence to brand guidelines and leveraging expertise in Adobe Creative Cloud and Microsoft Office.

• Collaborate effectively with cross-functional teams, studio partners, and stakeholders to translate business objectives into impactful visual narratives that enhance client engagement.

• Maintain and advance brand consistency through meticulous application of design principles and proactive engagement with emerging design trends and technologies.

📝 Enhancement Note: This role is positioned within the Wealth Management platform at RBC, indicating a focus on the financial services industry. The emphasis on "client touchpoints," "marketing collateral," and "B2B marketing" suggests a strong connection to GTM (Go-To-Market) operations and the need for visually persuasive communication to institutional and B2B audiences. The requirement for "document accessibility" and "compliance and regulatory requirements" further highlights the operational rigor expected in a regulated industry.

📈 Primary Responsibilities

• Design and meticulously update a diverse range of marketing materials, including detailed reports, informative fact sheets, engaging infographics, targeted email campaigns, professional presentation decks, and essential collateral, ensuring timely delivery and strict adherence to established brand standards.

• Provide comprehensive support for video production, motion graphics, and animation campaign assets, contributing to dynamic multimedia content creation.

• Create visually appealing web page components, campaign assets, and event materials, including impactful booth designs, banners, and signage that reinforce brand presence.

• Prepare all design files to exacting production-ready standards for seamless deployment across print, digital, and web platforms.

• Proactively manage projects through established studio workflows (Wrike), ensuring clear documentation, meticulous organization, and robust version control for all design assets.

• Cultivate and maintain strong collaborative relationships with internal and external partners throughout the entire production lifecycle, fostering an environment of shared success.

• Build robust relationships and actively partner with internal teams throughout the creative process, championing a collaborative environment where design excellence is paramount.

• Continuously stay abreast of emerging design trends, tools, and technologies, with a particular focus on advancements in motion graphics, animation, and video production capabilities.

📝 Enhancement Note: The responsibilities clearly indicate a need for strong project management skills, particularly with tools like Wrike, which is crucial for managing multiple design requests and ensuring timely delivery in a corporate studio environment. The emphasis on "production-ready standards" and "print production" implies a need for understanding technical specifications for various output channels.

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent educational background in Design, Visual Arts, or a closely related field.

Experience: Minimum of 3 years of dedicated design experience, ideally within an in-house corporate studio setting, demonstrating a proven track record of delivering high-quality visual assets.

Required Skills:

• Expert proficiency in the Adobe Creative Cloud suite, specifically InDesign, Illustrator, Photoshop, After Effects, and Premiere Pro.

• Advanced proficiency in Microsoft Office, with a particular emphasis on PowerPoint for presentation design.

• Strong foundational knowledge of core graphic design principles, including typography, color theory, layout composition, and visual hierarchy.

• Demonstrated portfolio showcasing a diverse range of design work across multiple mediums such as print, digital, and web.

• Proven ability to execute designs within strict brand guidelines while applying creative judgment to effectively solve complex visual challenges.

• Solid understanding of design systems and their critical role in maintaining brand consistency across all customer touchpoints.

• Proven experience translating complex business objectives into clear, compelling, and visually engaging communications.

• Excellent communication skills, with a demonstrated ability to collaborate effectively and influence cross-functional teams.

• Strong organizational skills, with the capacity to manage multiple priorities simultaneously, consistently meet deadlines, and adapt to evolving business needs.

• Experience following established workflows within project management platforms, such as Wrike, for efficient task tracking and collaboration.

• Working knowledge of print production processes and the specific requirements for digital/web asset creation.

• Understanding of B2B marketing principles and foundational UX design concepts.

• Familiarity with document accessibility requirements to ensure inclusive design practices. Preferred Skills:

• Experience with web design tools such as Figma.

• Knowledge of the financial services, asset management, or investment communications landscape.

• Understanding of compliance and regulatory requirements pertinent to marketing communications in the financial sector.

• Prior experience designing specifically for institutional or B2B audiences.

• Familiarity with emerging design technologies and Artificial Intelligence (AI) applications in creative fields.

📝 Enhancement Note: The requirement for 3+ years in an "in-house corporate studio setting" suggests the company values candidates who understand internal stakeholder management and corporate branding processes. Proficiency in After Effects and Premiere Pro, alongside core design tools, points to a need for multimedia capabilities beyond static graphics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects that highlight your ability to translate business objectives into visually compelling designs across various mediums (print, digital, web, motion graphics).

• Include case studies or detailed descriptions for key projects, explaining your design process, the challenges faced, the solutions implemented, and the measurable impact of your work on business goals.

• Demonstrate proficiency in adhering to brand guidelines and design systems, with examples of how you maintained consistency across multiple deliverables.

• Feature projects that illustrate your understanding of B2B marketing principles and UX design considerations.

• Include examples of motion graphics or video assets if applicable, showcasing your skills in After Effects and Premiere Pro. Process Documentation:

• Provide evidence of experience managing projects through established studio workflows, referencing specific project management tools (e.g., Wrike) and demonstrating effective organization, version control, and communication.

• Detail your approach to preparing design files for production, including knowledge of print production specifications and digital/web asset requirements.

• Showcase your ability to collaborate with internal teams and external partners, illustrating how you managed feedback, incorporated revisions, and ensured stakeholder alignment throughout the design process.

• Include examples where you have translated complex business objectives or technical information into accessible and engaging visual communications.

📝 Enhancement Note: A portfolio that clearly demonstrates an understanding of brand systems and the ability to execute within them, while also showcasing creative problem-solving, will be highly valued. The inclusion of project management workflow examples is critical, given the mention of Wrike.

💵 Compensation & Benefits

Salary Range: $55,000 - $90,000 CAD per year.

Benefits:

• Comprehensive Total Rewards Program: Includes bonuses, flexible benefits, and competitive compensation packages designed to support employee well-being and financial security.

• Leadership Support: Access to coaching and management opportunities provided by leaders dedicated to employee development and career progression.

• Professional Development: Opportunities to work with industry leaders and gain experience that contributes to making a lasting impact.

• Dynamic Work Environment: A chance to work within a collaborative, progressive, and high-performing team.

• World-Class Training: Access to a comprehensive training program specifically tailored for the financial services industry.

Working Hours: 37.5 hours per week.

📝 Enhancement Note: The salary range provided is competitive for a Visual Designer role with 3+ years of experience in Toronto, Canada. The inclusion of bonuses and flexible benefits alongside a structured training program indicates a robust total rewards package. The mention of "discretionary variable compensation" suggests performance-based incentives are a key component.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically Wealth Management/Asset Management). RBC is one of the largest financial institutions globally, known for its stability, client-centric approach, and commitment to community prosperity.

Company Size: RBC is a large enterprise, employing tens of thousands of individuals globally. This scale offers significant opportunities for internal mobility, exposure to diverse projects, and access to extensive resources.

Founded: RBC was founded in 1864, bringing a long history of financial expertise and trust to its operations. This heritage informs its culture of integrity and stability.

Team Structure:

• The Visual Designer will be part of the RBC Global Asset Management (GAM) creative team, likely a specialized unit within the broader marketing or communications department.

• This team likely comprises other designers, potentially copywriters, project managers, and marketing specialists, working collaboratively on campaign development.

• The role involves close collaboration with various internal stakeholders across different divisions and regions, emphasizing a matrixed reporting and project execution structure. Methodology:

• Data-Driven Design: Expect a strong emphasis on using data to inform design decisions, particularly in understanding audience engagement and campaign effectiveness within the B2B financial services context.

• Workflow Optimization: The use of project management tools like Wrike suggests a structured approach to workflow management, prioritizing efficiency, clear communication, and timely delivery.

• Brand Stewardship: A core methodology will be maintaining and evolving the RBC GAM brand identity across all client touchpoints, ensuring consistency and impact.

Company Website: https://www.rbcgam.com/en/

📝 Enhancement Note: Working within a large, established financial institution like RBC means operating within a highly regulated environment. This translates to a culture that values precision, compliance, and robust processes, alongside creativity. The "One RBC" mentality suggests a strong emphasis on collaboration and shared goals across different business units.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level position, requiring foundational expertise and 3+ years of experience. It's a crucial contributor role within the creative operations of RBC Global Asset Management.

Reporting Structure: The Visual Designer will report to a Creative Lead or Studio Manager within RBC GAM. They will work closely with marketing managers, product specialists, and other internal clients who define project briefs and requirements. Collaboration will extend to external partners as needed for production.

Operations Impact: The Visual Designer's work directly influences how RBC GAM is perceived by its clients and the market. By creating compelling and on-brand visual assets, they contribute to lead generation, client retention, brand loyalty, and the overall success of marketing and sales initiatives. Their ability to translate complex financial information into understandable visuals is critical for client education and engagement.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas such as motion graphics, video production, UX/UI design, or advanced data visualization.

• Leadership Development: Progress into roles such as Senior Visual Designer, Art Director, or Creative Lead, mentoring junior designers and overseeing larger projects.

• Cross-Functional Exposure: Gain experience in other areas of marketing operations, content strategy, or even product development through internal projects and collaborations.

• Industry Certifications: Pursue certifications in design software, project management (e.g., PMP, Agile), or financial services marketing to enhance professional credentials.

• Internal Mobility: Leverage RBC's vast network to explore opportunities in other departments or business units within the organization.

📝 Enhancement Note: The growth path emphasizes not just design skill enhancement but also operational process improvement and leadership. The company's emphasis on "coaching and managing opportunities" suggests a structured approach to developing talent within the organization.

🌐 Work Environment

Office Type: This is an on-site role at the RBC Centre in Toronto. The environment is likely a modern corporate office setting, designed for collaboration and productivity within a large financial institution.

Office Location(s): RBC Centre, 155 Wellington St W, Toronto, Ontario, Canada. This is a prime downtown Toronto location, easily accessible via public transit and offering a vibrant urban work environment.

Workspace Context:

• Collaborative Hub: The workspace will likely feature open-plan areas, meeting rooms, and potentially dedicated studio spaces designed to foster interaction and teamwork among designers and marketing professionals.

• Technology-Rich: Access to high-performance workstations, the full Adobe Creative Cloud suite, Microsoft Office, and project management software (Wrike) will be standard.

• Team Interaction: Opportunities for daily interaction with fellow designers, project managers, marketing specialists, and other internal stakeholders involved in campaign development and execution.

Work Schedule: A standard 37.5-hour work week is expected, with the potential for occasional overtime during peak project periods. The emphasis on deadlines suggests a need for efficient time management within this schedule.

📝 Enhancement Note: The on-site requirement in a major financial hub like Toronto suggests a professional, structured, and fast-paced work environment where collaboration and adherence to corporate standards are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications and resumes, focusing on required qualifications and experience.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing their best work. This is a critical step where evaluators assess design skills, creativity, brand adherence, and versatility across mediums. Be prepared to discuss your process and rationale.

• Technical Interview: A hiring manager or senior designer will conduct an interview, likely including a technical assessment or a design challenge. This may involve discussing specific design software functionalities, problem-solving scenarios, or critiquing existing designs.

• Case Study Presentation (Potential): You might be asked to present a specific project from your portfolio, detailing the brief, your creative process, the challenges overcome, and the outcome. Focus on storytelling and quantifiable results where possible.

• Cross-functional/Stakeholder Interview: You may meet with key internal clients or team members to assess your collaboration skills, communication style, and ability to understand business needs.

• Final Interview: A final discussion with leadership to assess cultural fit and overall suitability for the role and RBC's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 high-quality projects that best represent your skills relevant to this role (B2B marketing, corporate branding, multi-medium design, motion graphics).

• Showcase Process, Not Just Polish: Include mockups, wireframes, or early concepts to demonstrate your thought process and problem-solving approach. Explain why you made certain design choices.

• Quantify Impact: Whenever possible, include metrics or outcomes related to your designs (e.g., increased engagement, improved conversion rates, successful event attendance).

• Adherence to Brand: Clearly demonstrate your ability to work within brand guidelines. If you have examples of extending a brand system, highlight them.

• Accessibility & Technical Detail: If possible, include examples that show awareness of document accessibility standards or technical considerations for print/digital production.

Challenge Preparation:

• Design Brief Analysis: Practice breaking down a design brief, identifying key objectives, target audience, and constraints.

• Problem-Solving Scenarios: Prepare to discuss how you would approach common design challenges, such as tight deadlines, conflicting feedback, or translating complex data.

• Brand Consistency Exercises: Be ready to critique or improve existing designs to align with a given brand identity.

• Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Cloud and Wrike, potentially demonstrating specific techniques if asked.

📝 Enhancement Note: The portfolio review is paramount. Candidates should prepare to articulate their design decisions and demonstrate how their work aligns with business objectives and brand standards, especially within a regulated industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in InDesign (layout, print production), Illustrator (vector graphics, logos), Photoshop (image editing, digital assets), After Effects (motion graphics, animation), and Premiere Pro (video editing).

• Microsoft Office Suite: Advanced proficiency in PowerPoint (presentation design, deck creation), Word (document integration), and Excel (data handling for infographics).

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding how to interpret basic analytics for digital assets (e.g., click-through rates on web banners, engagement on social media graphics) is beneficial. Experience with tools that visualize data for infographics would be a plus. CRM & Automation:

• Wrike: Essential for project management, task tracking, workflow management, and team collaboration.

• Figma (Preferred): Knowledge of Figma for web design and UI prototyping is a plus.

• Integration: Understanding how design assets integrate with marketing automation platforms and web content management systems is advantageous.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software. Proficiency in Wrike is explicitly called out as a requirement for workflow management, indicating its central role in the team's operations.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to high-quality design, meticulous attention to detail, and delivering work that meets or exceeds expectations. This is reflected in the emphasis on brand standards and production-ready files.

• Collaboration: Working effectively with internal teams and external partners to achieve shared goals. The role requires strong interpersonal skills and a team-oriented mindset.

• Client First: Designing with the end client's needs and perceptions in mind, ensuring communications are clear, engaging, and build trust.

• Integrity: Upholding ethical standards and ensuring all communications are accurate, compliant, and reflect RBC's values. This is particularly important in the financial services sector.

• Respect: Valuing diverse perspectives and fostering an inclusive environment where all team members feel heard and respected.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing managers, product specialists, legal/compliance teams, and potentially sales teams to ensure designs align with strategic objectives and regulatory requirements.

• Feedback-Driven Process: The role involves receiving and incorporating feedback from multiple stakeholders, requiring diplomacy and the ability to articulate design rationale.

• Knowledge Sharing: A culture that encourages sharing best practices, new design techniques, and insights within the creative team to foster continuous improvement.

📝 Enhancement Note: The integration of RBC's core values into the team culture means that while creativity is encouraged, it must be balanced with pragmatism, compliance, and a strong sense of responsibility.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Navigating the dual demands of producing innovative, engaging designs while strictly adhering to corporate brand guidelines, regulatory requirements, and technical specifications.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and managing design requests from various internal departments, each with potentially competing priorities and feedback.

• Adapting to Evolving Trends: Staying current with rapidly changing design software, technologies (AI, motion graphics), and industry best practices while maintaining a stable and consistent brand presence.

• Translating Complex Information: Simplifying intricate financial products, services, and market data into visually accessible and compelling graphics for diverse audiences.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Cloud, particularly in After Effects, Premiere Pro, or explore new tools like Figma.

• Industry Best Practices: Access to workshops, webinars, and potentially conferences focused on visual design, marketing communications, and financial services marketing.

• Mentorship Programs: Guidance from senior designers or creative leads within RBC to develop career paths and refine design strategies.

• Exposure to New Technologies: Opportunities to experiment with and integrate emerging design tools and AI technologies into workflows, as mentioned in the "nice-to-have" section.

📝 Enhancement Note: The challenges highlight the need for strong problem-solving skills and adaptability. The growth opportunities are geared towards both technical skill enhancement and strategic career development within a large financial institution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a creative design brief. How did you approach it, and what was the outcome?" (Focus on your process, rationale, and ability to innovate within limits.)

• "How do you ensure your designs are accessible and compliant with regulatory standards, particularly in a financial services context?" (Highlight your understanding of accessibility principles and regulatory awareness.)

• "Walk us through a project where you translated complex data or a technical concept into a clear and engaging visual. What was your process, and what tools did you use?" (Demonstrate your problem-solving and communication skills through a case study.) Company & Culture Questions:

• "What do you know about RBC Global Asset Management, and why are you interested in designing for the financial services industry?" (Research RBC GAM's offerings, market position, and tailor your interest.)

• "How do you approach collaboration with non-designers, such as marketing managers or product specialists, to ensure project success?" (Emphasize your communication skills and ability to understand business needs.)

• "Describe your experience working within a corporate studio environment and managing projects through a workflow system like Wrike." (Showcase your understanding of corporate processes and project management tools.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation as a story for each project: the client's challenge, your proposed solution (your design), the execution process, and the results achieved.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in required tools (Adobe CC, Wrike), design principles (typography, hierarchy), and industry knowledge (B2B, financial services).

• Be Ready for Critiques: Anticipate questions about your design choices and be prepared to defend them with logical reasoning and client-centric justifications.

• Showcase Versatility: Ensure your presentation covers a range of your capabilities – print, digital, motion graphics, infographics – to align with the job requirements.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of the financial services industry's unique demands (compliance, data complexity) and showcasing a disciplined, process-oriented approach to design, not just artistic flair.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on the RBC careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that best align with RBC GAM's brand, B2B focus, and the requirements for print, digital, and motion graphics. Ensure it includes examples of working within brand guidelines and translating complex information visually.

• Resume Optimization: Update your resume to clearly state your years of experience, list your proficiency in Adobe Creative Cloud, Microsoft Office, and Wrike, and quantify achievements where possible (e.g., "Designed marketing collateral that contributed to a X% increase in event registrations").

• Interview Preparation: Practice articulating your design process, rationale, and problem-solving skills using the STAR method (Situation, Task, Action, Result). Prepare specific examples for potential interview questions related to collaboration, brand adherence, and technical skills.

• Company Research: Thoroughly research RBC, RBC Global Asset Management, and their current marketing efforts. Understand their values, target audience, and recent campaigns to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.