Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Clera

Location: Fully Remote (EU Candidates Preferred)

Job Type: Full-Time

Category: GTM Operations / Marketing Operations (Visual Design Focus)

Date Posted: August 28, 2026

Experience Level: Mid-Level (3-6 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for defining and executing the visual identity of a fast-paced B2B fintech startup, directly impacting Go-To-Market (GTM) strategies.

• You will be responsible for translating complex business concepts into clear, compelling visual assets for sales enablement, marketing campaigns, and web presence.

• The position requires a strong understanding of visual design principles and their application in a B2B sales and marketing context.

• This role offers a unique opportunity to own and evolve the visual language across all customer-facing touchpoints, influencing brand perception and driving sales conversions.

📝 Enhancement Note: While the title is "Visual Designer," the description strongly emphasizes its connection to B2B sales enablement and GTM strategies, positioning it within the broader operations umbrella. The focus on sales decks, one-pagers, and supporting enterprise sales motions aligns it with Sales Operations and Marketing Operations functions that require strong visual communication.

📈 Primary Responsibilities

• Design and produce high-impact sales enablement materials, including enterprise sales decks, one-pagers, comparison charts, and reusable templates to support the sales team's effectiveness.

• Develop engaging visual assets for digital marketing channels, such as LinkedIn graphics, social media templates, and hero images, to amplify brand messaging and drive lead generation.

• Create compelling visuals for the company website and landing pages, including hero banners, section graphics, and supporting illustrations, to enhance user experience and conversion rates.

• Produce clear and informative visual content for long-form marketing materials, such as white papers, blog posts, and case studies, including icons, illustrations, and infographics.

• Translate complex technical or business concepts into easily understandable diagrams, charts, and infographics that clarify rather than simply decorate, aiding comprehension and decision-making.

• Own, maintain, and evolve the comprehensive visual language and brand guidelines across all shipped work to ensure consistency and brand integrity.

• Actively explore and integrate emerging AI design tools into the workflow to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities are framed to highlight their direct contribution to sales enablement and marketing effectiveness, crucial for GTM operations. The emphasis on translating complex ideas into clear visuals and owning the visual language underscores the strategic nature of this design role within an operational context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for roles of this nature. Equivalent practical experience will be strongly considered.

Experience: 3–6 years of professional visual design experience, with a demonstrated track record of rapid execution and high-quality output in a professional setting.

Required Skills:

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional production work.

• High proficiency in Figma for web-based and interface design tasks.

• Proven ability to design effectively within established brand guidelines without necessitating a complete brand overhaul.

• Demonstrated experience in creating clear and effective data visualizations, diagrams, and infographics that communicate complex information.

• Experience designing a range of marketing and sales collateral, including presentations (decks), one-pagers, landing pages, and social media graphics.

• Active curiosity and practical experience with AI design tools, including testing and integration into creative workflows.

• A self-directed, proactive mindset that thrives in fast-moving, dynamic environments and possesses a strong orientation towards continuous learning and skill development. Preferred Skills:

• Prior experience in B2B SaaS, particularly within the fintech, identity, or compliance domains.

• A portfolio demonstrating specific expertise in icon design and custom illustration work.

• Familiarity with web design principles and user interface (UI) best practices.

• Understanding of A/B testing principles as applied to visual marketing assets.

📝 Enhancement Note: The "required skills" are detailed to reflect the specific tools and outputs mentioned in the job description. The "preferred skills" are inferred based on the company's industry (fintech, B2B SaaS) and the nature of visual design work in such environments, suggesting a need for understanding UI/UX and potentially A/B testing for marketing assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong range of visual design work, with a particular emphasis on materials relevant to B2B sales and marketing.

• Specific examples of sales decks, one-pagers, infographics, and website graphics that demonstrate clarity, impact, and adherence to brand guidelines.

• Case studies or examples that illustrate the process of translating complex information into clear visual narratives.

• Evidence of experience working within established brand systems and evolving visual language.

• Examples of work produced using Adobe Creative Suite and Figma. Process Documentation:

• While not explicitly requested, candidates are encouraged to be prepared to discuss their design process, including how they approach brief interpretation, concept development, iteration, and final delivery.

• Be ready to articulate how you manage feedback and collaborate with stakeholders to refine designs.

• Demonstrate an understanding of how visual assets support broader GTM objectives and can articulate the impact of your design choices.

📝 Enhancement Note: The portfolio requirements are tailored to emphasize the GTM and sales enablement aspects of the role. The "Process Documentation" section is inferred, as successful operations-focused roles often require candidates to articulate their workflow and decision-making processes.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (3-6 years) and the fully remote nature within the EU, a competitive salary range for a Visual Designer in this sector would typically fall between €45,000 - €70,000 annually, depending on specific location within the EU, individual experience, and the company's compensation philosophy.

Benefits:

• Competitive salary package.

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work within a fast-moving B2B fintech startup environment.

• Contribution to shaping the visual identity and market perception of a growing company.

• Potential for professional development and learning opportunities, particularly with AI design tools.

• Standard EU employment benefits (specifics to be confirmed with the company).

Working Hours: 40 hours per week, with flexibility typically afforded in a remote, startup environment, allowing for focus on output and project completion.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for mid-level visual designers in the EU, considering the fintech/SaaS sector and remote work. Specific benefits are inferred based on typical offerings for full-time roles in tech startups, with a note to confirm specifics.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Fintech Startup. Clera operates in the financial technology sector, likely focusing on solutions related to identity verification, compliance, or secure transactions, given the mention of "identity/compliance domains." This industry is characterized by rapid innovation, data security emphasis, and a drive for efficiency.

Company Size: As a "fast-moving B2B fintech startup," Clera is likely in its growth phase, potentially with a team size ranging from 20-100 employees. This implies a dynamic, agile environment where individual contributions have a significant impact.

Founded: Specific founding date not provided, but the "startup" designation suggests a relatively recent establishment, likely within the last 5-10 years, focused on scaling and market penetration.

Team Structure:

• The Visual Designer will be part of the Design team, reporting to a Design Lead or Head of Design.

• This role will collaborate extensively with Marketing, Sales, and Product teams, acting as a key bridge between these functions for visual communication.

• The structure is likely flat and agile, promoting direct communication and cross-functional teamwork. Methodology:

• Data-driven decision-making, leveraging market insights and performance metrics to inform design choices.

• Agile development and design processes, allowing for rapid iteration and adaptation.

• Emphasis on clear communication and collaboration, especially in a remote setting.

• A focus on execution and speed, common in early-stage startups aiming for rapid growth.

Company Website: https://www.getclera.com/

📝 Enhancement Note: Inferences about company culture, size, and team structure are based on the "fast-moving B2B fintech startup" description. The emphasis on data, agility, and execution is typical for such organizations.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level individual contributor position within the visual design function, with a strong operational focus. It's positioned to have significant influence on GTM effectiveness through visual strategy and execution.

Reporting Structure: The Visual Designer will report to a Design Manager or Head of Design. They will work closely with Marketing Managers, Sales Enablement Specialists, and Product Managers.

Operations Impact: The Visual Designer's work directly impacts the perception of Clera's products and services in the market. High-quality visual assets for sales can shorten sales cycles, improve win rates, and enhance customer acquisition by making complex offerings more accessible and persuasive. For marketing, strong visuals drive brand recognition and engagement.

Growth Opportunities:

• Skill Advancement: Deepen expertise in B2B visual communication, data visualization, and AI design tools.

• Specialization: Potentially specialize further in areas like UI/UX design, brand strategy, or motion graphics as the company grows.

• Leadership: As the design team expands, opportunities may arise for a Senior Visual Designer role or leading specific visual projects.

• Cross-functional Exposure: Gain deeper understanding of sales processes, marketing strategies, and product development.

📝 Enhancement Note: This analysis frames the Visual Designer role within an operational context, highlighting its impact on GTM success and outlining potential career paths relevant to operations-focused design professionals.

🌐 Work Environment

Office Type: Fully remote. This implies a distributed workforce with no central physical office for this role.

Office Location(s): Open to candidates based in the European Union. This provides a broad geographic scope for talent acquisition while adhering to regional employment laws and potentially time zone alignment.

Workspace Context:

• A fully remote setup requires strong self-discipline, excellent time management, and proactive communication skills.

• Access to essential design software (Adobe Creative Suite, Figma) and reliable internet connectivity is assumed.

• Collaboration will primarily occur through digital tools like Slack, Zoom, and project management software.

• The environment is expected to be fast-paced and collaborative, with frequent interaction across different departments.

Work Schedule: Standard 40-hour work week, but with the flexibility inherent in remote roles, allowing for focus on project deliverables and efficient task management. Adherence to key meeting times and deadlines will be crucial for cross-functional coordination.

📝 Enhancement Note: The description of the work environment focuses on the practicalities and expectations of a fully remote role within a startup, emphasizing communication, self-management, and digital collaboration tools relevant to operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and the company's needs.

• Portfolio Presentation/Review: A dedicated session where you will walk through selected pieces from your portfolio, explaining your design process, rationale, and the impact of your work, particularly on sales and marketing objectives.

• Skills Assessment: Potentially a short design exercise or a technical discussion focused on specific tools (Figma, Adobe Suite) or design principles relevant to B2B fintech.

• Hiring Manager Interview: A discussion about your experience, approach to design challenges, understanding of B2B markets, and cultural fit.

• Team/Cross-functional Interview: Meeting with potential collaborators (e.g., from Marketing or Sales) to assess teamwork and communication skills.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your ability to create impactful visual assets for B2B sales and marketing. Prioritize work related to decks, infographics, data visualization, and web/landing pages.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, your creative decisions, and the measurable outcome or impact. Quantify results where possible (e.g., "helped improve conversion rates by X%," "supported sales team in closing Y deals").

• Highlight Process: Be prepared to discuss your workflow, how you interpret briefs, manage feedback, and collaborate with stakeholders.

• Show Brand Adherence: Include examples where you successfully worked within existing brand guidelines, demonstrating your ability to maintain consistency.

• Demonstrate Tool Proficiency: Ensure your portfolio reflects strong command of Figma and the Adobe Creative Suite.

Challenge Preparation:

• Be ready to discuss your experience with AI design tools and how you see them evolving the design landscape.

• Prepare to articulate how you translate complex technical or financial concepts into simple, effective visuals.

• Think about how visual design directly supports GTM strategies and sales enablement objectives.

📝 Enhancement Note: This section provides actionable advice for preparing a portfolio and navigating the interview process, specifically focusing on how a Visual Designer can demonstrate their value in an operations and GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for production work. Mastery is expected.

• Figma: Critical for web-based design, UI elements, and collaborative prototyping. Proficiency is a must.

Analytics & Reporting:

• While not a primary design tool, an understanding of how design impacts analytics (e.g., website conversion rates, engagement metrics for social graphics) is beneficial. Familiarity with tools like Google Analytics or similar platforms for tracking website performance may be a plus. CRM & Automation:

• No direct requirement, but understanding how sales collateral is used within CRM systems (like Salesforce) or how marketing automation platforms (like HubSpot, Marketo) deploy visuals can provide valuable context.

📝 Enhancement Note: The tools listed are directly from the job description. The "Analytics & Reporting" and "CRM & Automation" sections infer related knowledge that would be beneficial for a designer in an operations-focused role, adding value beyond just design software proficiency.

👥 Team Culture & Values

Operations Values:

• Execution & Speed: A strong bias towards rapid execution and delivering high-quality work efficiently, critical for a fast-moving startup.

• Clarity & Simplicity: A commitment to translating complex ideas into clear, understandable visuals, valuing effectiveness over mere decoration.

• Brand Consistency: Maintaining and evolving a cohesive visual language across all touchpoints to build a strong, recognizable brand identity.

• Collaboration & Proactivity: Working closely with cross-functional teams, proactively seeking feedback, and contributing to shared goals in a remote setting.

• Continuous Learning: An active curiosity, particularly towards new technologies like AI design tools, and a drive for ongoing skill development.

Collaboration Style:

• Remote-First: Communication and collaboration are primarily digital, requiring clear, concise written and verbal communication.

• Cross-functional: Working closely with Marketing, Sales, and Product teams to ensure visual assets meet diverse strategic needs.

• Feedback-Oriented: An openness to constructive criticism and iterative design processes to refine work based on stakeholder input.

• Agile: Adapting to changing priorities and project scopes in a dynamic startup environment.

📝 Enhancement Note: These inferred values and collaboration styles are typical for a B2B fintech startup environment, emphasizing efficiency, clarity, and teamwork, all crucial for operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality visual assets quickly in a demanding startup environment.

• Translating Complexity: Effectively simplifying intricate fintech concepts for diverse audiences without losing accuracy.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a growing range of materials and platforms.

• Remote Collaboration: Navigating communication and project management effectively in a fully distributed team.

• Adapting to New Tools: Staying current with rapidly evolving AI design tools and integrating them efficiently into workflows.

Learning & Development Opportunities:

• Deepen B2B Design Expertise: Gain specialized knowledge in designing for enterprise sales and marketing in the fintech sector.

• Master AI Design Tools: Become an early adopter and expert in leveraging AI for visual asset creation and optimization.

• Expand Design Scope: Potentially explore UI/UX design principles or brand strategy as the company scales.

• Contribute to Strategic Initiatives: Play a key role in shaping the visual narrative of a growing fintech company.

• Industry Exposure: Gain insights into the fintech and B2B SaaS markets.

📝 Enhancement Note: The challenges and growth opportunities are framed to be specific to a visual designer role within a fast-paced, remote, B2B fintech startup, highlighting areas for development and potential career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a sales deck from brief to final delivery, focusing on how you ensure clarity and impact for enterprise clients."

• "How do you approach translating complex technical information (e.g., about fintech solutions) into easily understandable infographics or diagrams?"

• "Can you walk us through a project where you had to design within strict brand guidelines and how you ensured both adherence and creative appeal?"

• "How do you prioritize tasks when faced with multiple requests from different departments (Sales, Marketing) with competing deadlines?"

• "What are your thoughts on the role of AI in visual design, and how have you experimented with or integrated AI tools into your workflow?" Company & Culture Questions:

• "What interests you about Clera and our mission in the B2B fintech space?"

• "How do you approach collaboration in a fully remote environment, and what strategies do you use to stay connected and aligned with your team?"

• "Describe a time you received constructive feedback on your design work and how you incorporated it."

• "How do you ensure your visual designs align with broader business objectives, such as lead generation or sales conversion?" Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly articulate the business problem, your solution, and the tangible results or impact. Use metrics if available.

• Showcase Process: Be ready to detail your design process, from understanding the brief to final execution, highlighting your problem-solving approach.

• Highlight B2B Relevance: Emphasize projects that demonstrate your understanding of B2B audiences, sales enablement, and marketing communications.

• Demonstrate Tool Versatility: Be prepared to discuss your proficiency with Figma and Adobe Creative Suite, and how you leverage them effectively.

• AI Integration: Be ready to discuss any AI tools you've used and their role in your workflow.

📝 Enhancement Note: These interview questions and preparation strategies are tailored to assess a candidate's suitability for a visually-focused role with significant operational and GTM responsibilities within a startup context.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Highlight experience with B2B sales materials, data visualization, infographics, and proficiency in Adobe Creative Suite and Figma. Quantify achievements whenever possible.

• Curate Your Portfolio: Select your strongest 3-5 projects that directly relate to the responsibilities outlined, focusing on sales decks, marketing graphics, and clear communication of complex ideas. Ensure it's easily accessible online.

• Prepare Your Portfolio Walkthrough: Practice presenting your selected projects, focusing on your process, design rationale, and the business impact of your work. Be ready to discuss your experience with AI design tools.

• Research Clera: Understand Clera's mission, target market, and current visual branding to demonstrate your genuine interest and ability to contribute to their specific needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary and specific benefits, should be verified directly with Clera during the application and interview process.