Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Big Happy

Location: USA Remote

Job Type: FULL_TIME

Category: Creative & Media / Art & Design

Date Posted: 2026-08-03T20:44:48

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Develop and execute visual design concepts for mobile advertising campaigns, translating client briefs into compelling creative assets.

• Collaborate with cross-functional teams, including sales, creative, and production, to ensure seamless campaign execution from pre-sale mockups to post-sale delivery.

• Bring ad designs to life through animation techniques, leveraging motion graphics to enhance user engagement and brand recall.

• Contribute to a high-growth advertising technology company focused on delivering data-driven, story-driven omnichannel ad experiences.

📝 Enhancement Note: While the core title is "Visual Designer," the context of "mobile advertising experiences," "cinematic, story-driven omnichannel ad experiences," and "DOOH and mobile" strongly indicates a focus on digital advertising creative. This role is deeply embedded within the Go-To-Market (GTM) function, specifically supporting client campaign success through creative excellence. The emphasis on "KPIs that matter most" and "audience precision, scale, & performance" points to a need for designers who understand how creative impacts business objectives.

📈 Primary Responsibilities

• Ideate and develop innovative design concepts for pre-sale client proposals and mockups, aligning with brand guidelines and campaign objectives.

• Execute the visual design for post-sale ad campaigns, ensuring all creative assets are optimized for mobile and DOOH platforms.

• Apply animation techniques and motion graphics to ad designs, creating dynamic and engaging user experiences that drive higher brand recall and product interest.

• Work closely with sales and account management teams to understand client needs and deliver creative solutions that meet and exceed performance expectations.

• Participate actively in internal brainstorms and creative reviews, contributing strategic and out-of-the-box thinking to elevate campaign effectiveness.

• Collaborate with production teams to ensure the technical feasibility and timely delivery of all creative assets.

• Maintain a high level of organization and attention to detail throughout the design and execution process, managing multiple projects simultaneously.

📝 Enhancement Note: The responsibilities highlight a blend of creative conceptualization and execution, with a strong emphasis on client-facing deliverables within the advertising technology space. The role requires not just aesthetic skill but also an understanding of how design impacts campaign performance and client success, aligning it closely with GTM objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field, or a comparable mix of education, experience, and skills.

Experience: 2-4 years of relevant professional work experience in visual design, with a demonstrated history of creating compelling digital advertising creatives.

Required Skills:

• Proficiency in design tools: Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Strong visual design skills, with a keen eye for composition, typography, color theory, and layout.

• Ability to articulate and present design decisions clearly and persuasively to internal teams and potentially clients.

• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams.

• Highly organized with exceptional attention to detail, capable of managing multiple projects and meeting tight deadlines.

• Strategic, creative, and out-of-the-box thinking to develop unique campaign concepts.

• Demonstrated understanding of user-centered design principles to create effective advertising experiences.

• Proficiency with Microsoft Office Suite or Google Workspace for documentation and communication. Preferred Skills:

• Basic knowledge of motion graphics for animation and dynamic ad creation.

• Basic understanding of digital ad formats and their technical specifications, particularly for mobile and DOOH.

• Experience in advertising or marketing technology environments.

📝 Enhancement Note: The combination of required design software proficiency, a bachelor's degree or equivalent experience, and 2-4 years of experience positions this as an entry-to-mid-level role within a specialized creative function that directly supports sales and client success. The "nice to have" skills are critical for differentiating candidates and highlight areas for potential growth.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work demonstrating strong visual design principles across various digital platforms, with a focus on mobile advertising.

• Case studies that highlight the design process, from initial concept development to final execution, for pre-sale mocks and post-sale campaigns.

• Examples showcasing the ability to bring ad designs to life through animation and motion graphics.

• Projects that illustrate user-centered design solutions and how they contributed to campaign objectives.

• Evidence of collaboration with cross-functional teams and how design decisions were communicated and justified. Process Documentation:

• Showcase a structured approach to concept development, including brainstorming, sketching, and iteration phases.

• Demonstrate how design concepts are translated into detailed specifications for campaign execution.

• Include examples of how feedback was incorporated into the design process to refine deliverables.

• Illustrate the workflow for creating animated ad units, from storyboarding to final rendering.

📝 Enhancement Note: For a Visual Designer role supporting advertising campaigns, the portfolio is paramount. It needs to go beyond static designs to show an understanding of dynamic content, user interaction, and the ability to translate creative vision into tangible, high-performing ad units. Demonstrating a systematic approach to design and collaboration is key.

💵 Compensation & Benefits

Salary Range: $57,500 - $74,750 / year. Note: The provided description also mentions a range of $50,000-65,000 base salary + 15% semi-annual bonus. The higher range from the initial job posting details will be used as the primary indicator, with the understanding that total compensation may include bonuses. The actual base pay will depend on factors such as experience, skills, and location.

Benefits:

• Full-time position with a competitive base salary.

• Comprehensive Healthcare, Dental, and Vision insurance.

• Flexible Spending Account (FSA)/Health Savings Account (HSA) matching program.

• Unlimited Paid Time Off (PTO) policy.

• Company-provided laptop.

• Friday Half Days (excluding Q4).

• Participation in the Big Happy stock program, offering equity.

• Paid Parental Leave.

• A supportive and collaborative team environment ("Team Happy camaraderie").

Working Hours: 40 hours per week, with a focus on flexible work arrangements including Friday Half Days.

📝 Enhancement Note: The compensation range provided is competitive for a Visual Designer role with 2-4 years of experience in a remote US setting. The benefits package is robust, including unique perks like Unlimited PTO and Friday Half Days, which are attractive to creative professionals. The note about total compensation including bonuses and equity is important for candidates to understand the full earning potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising Technology (AdTech) / Marketing Technology (MarTech). Big Happy operates in a high-growth sector focused on innovative advertising solutions.

Company Size: The description implies a growing company, likely mid-sized, as it mentions "high-growth company" and offers an employee stock program, suggesting a stage beyond a startup but still with significant expansion potential. The "Team Happy camaraderie" suggests a culture that values connection and support.

Founded: While the founding date isn't explicitly stated, the mention of "reimagining advertising," "cutting-edge ad technologies," and "Fortune 500 brands" indicates a company with established credibility and a forward-thinking approach.

Team Structure:

• The Visual Designer reports to Kelly Belsito and is part of the "Creative" department.

• The role requires significant cross-functional collaboration with sales, account management, and production teams.

• The company emphasizes a "team happy" approach, suggesting a collaborative and supportive internal dynamic. Methodology:

• Big Happy's methodology centers on "putting creative at its core" to deliver key performance indicators (KPIs) for clients.

• They emphasize "cinematic, story-driven omnichannel ad experiences" that leverage "cutting-edge ad technologies" and a "premium publisher network."

• Data-driven approaches are implied through "audience precision, scale, & performance" and delivering "KPIs that matter most."

• A "fail fast and learn" mentality is encouraged for career growth.

Company Website: https://bighappy.co

📝 Enhancement Note: The company culture appears to be a blend of innovation, creative excellence, and data-driven performance, all within a supportive and growth-oriented environment. For a designer, this means opportunities to work on cutting-edge projects while being part of a team that values collaboration and continuous learning.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Visual Designer with 2-4 years of experience, indicating an individual contributor role focused on execution and creative contribution within the GTM/Creative function. It's not a managerial or strategic operations leadership role, but it's integral to the operational success of client campaigns.

Reporting Structure: The Visual Designer reports to Kelly Belsito, likely a Creative Director or Manager within the Creative department. This structure suggests direct oversight and guidance on creative projects.

Operations Impact: The Visual Designer's work directly impacts the success of client campaigns by creating engaging and effective advertising assets. This directly influences client satisfaction, retention, and the company's ability to secure new business through strong creative portfolios and performance metrics. Their contribution is key to Big Happy's value proposition of delivering "the KPIs that matter most."

Growth Opportunities:

• Skill Advancement: Develop expertise in animation, motion graphics, and potentially emerging ad technologies through hands-on project work and company-provided resources.

• Specialization: Grow into a specialized role focusing on specific ad formats (e.g., DOOH, interactive mobile ads) or animation techniques.

• Career Progression: Potentially advance to a Senior Visual Designer, Art Director, or Lead Creative role within Big Happy, or transition into related fields like UI/UX design for ad platforms.

• Leadership Potential: Contribute to team mentorship and process improvement initiatives as experience grows.

📝 Enhancement Note: While not a traditional "operations" role, the Visual Designer is a critical component of the Go-To-Market operations. Their growth path will likely involve deepening creative expertise and understanding how design directly drives business outcomes, rather than moving into pure operational process management.

🌐 Work Environment

Office Type: Remote Solely. This position is fully remote, allowing candidates to work from anywhere within the United States.

Office Location(s): USA Remote. While the company headquarters might be in a specific location (New York, NY is listed as a derived location), the role itself is not tied to a physical office.

Workspace Context:

• The remote setup necessitates strong self-discipline, time management, and communication skills.

• Collaboration will primarily occur through digital tools, requiring proficiency in virtual communication platforms.

• Access to a reliable internet connection and a suitable home office setup is essential.

• The company provides a laptop, ensuring access to necessary hardware.

Work Schedule: Full-time, with 40 hours per week. The inclusion of "Friday Half Days" (except in Q4) suggests a commitment to work-life balance and flexibility, which is a significant perk for remote employees.

📝 Enhancement Note: The fully remote nature of this role is a key aspect. Candidates should be comfortable with independent work, asynchronous communication, and leveraging digital tools for collaboration and project management. The Friday Half Days are a notable benefit that speaks to the company's culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.

• Creative Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, likely with a discussion led by the hiring manager (Kelly Belsito) or other creative leads. Candidates should be prepared to walk through their process and design rationale for selected projects.

• Skills-Based Challenge: Potentially a design exercise or a case study related to creating an ad campaign concept for a hypothetical client, evaluating problem-solving and creative execution under constraints.

• Cross-functional Interview: An interview with representatives from other departments (e.g., Sales, Account Management) to assess collaboration skills and understanding of client needs.

• Final Interview: Likely with a senior leader to discuss culture fit, career aspirations, and overall alignment with Big Happy's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your visual design skills, animation capabilities, and understanding of mobile/digital advertising.

• Highlight Process: For each project, clearly articulate the problem, your role, the design process (ideation, iteration, tools used), your specific contributions, and the outcomes/impact. Use visuals to support your narrative.

• Demonstrate Animation Skills: If you have motion graphics experience, include examples that clearly show your animation techniques and how they enhance the ad's effectiveness.

• User-Centered Design Focus: Explain how your design decisions were informed by user needs and campaign objectives.

• Quantify Impact: Where possible, include metrics or results that demonstrate the success of your designs (e.g., increased click-through rates, brand recall, engagement).

• Tailor to Big Happy: Research Big Happy's work and client base. If possible, include projects that align with their style or industry focus.

Challenge Preparation:

• Understand Ad Formats: Familiarize yourself with common mobile and DOOH ad specifications and best practices.

• Creative Brief Interpretation: Practice analyzing creative briefs and developing design concepts that directly address the stated objectives.

• Animation Storyboarding: Be ready to sketch out or describe animated sequences that would bring a concept to life.

• Presentation Skills: Prepare to present your ideas clearly, concisely, and persuasively, anticipating questions about your design choices and their strategic rationale.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their creative process and its impact. Preparation should focus on showcasing relevant skills and demonstrating an understanding of the advertising technology landscape.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (essential for collaborative design and prototyping), Adobe Creative Suite (Photoshop for image manipulation, Illustrator for vector graphics, After Effects for animation and motion graphics).

• Productivity Suite: Microsoft Office Suite (Word, PowerPoint) or Google Workspace (Docs, Slides) for documentation, presentations, and general communication.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs impact metrics like click-through rates (CTR), engagement rates, and brand recall is crucial. Familiarity with basic reporting dashboards could be beneficial. CRM & Automation:

• Not directly specified, but an understanding of how creative assets are managed and deployed within ad platforms or campaign management systems would be an advantage.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite, particularly After Effects for animation, is non-negotiable for this role. A candidate's ability to leverage these tools effectively to produce high-quality, dynamic ad creatives is a primary requirement.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A core value, as the company "reimagines advertising by putting creative at its core." This means a drive for innovative and impactful design.

• Performance-Driven: The company consistently delivers "the KPIs that matter most" and focuses on "audience precision, scale, & performance." Designs should ultimately contribute to measurable business outcomes.

• Collaboration & Camaraderie: The "Team Happy" culture and emphasis on cross-functional work suggest a value placed on teamwork, mutual support, and positive working relationships.

• Innovation & Agility: "Cutting-edge ad technologies," "fail fast and learn," and "upward trajectory in your career" point to a culture that embraces new ideas, rapid iteration, and continuous improvement.

• Inclusivity & Value: The statement "Ability to be yourself and be successful and valued for your contributions" highlights a commitment to diversity and individual recognition.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with sales, account management, and production to ensure creative aligns with client needs and technical feasibility.

• Feedback-Oriented: The "fail fast and learn" approach implies a culture where constructive feedback is encouraged and used for iterative improvement.

• Proactive Communication: Given the remote nature, proactive and clear communication through digital channels is essential for effective collaboration.

📝 Enhancement Note: The culture at Big Happy seems to be a dynamic environment where creativity thrives within a framework of performance, collaboration, and continuous learning. Designers are expected to be both artists and strategic partners in client success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client KPIs: A key challenge will be to develop innovative and aesthetically pleasing designs that also meet strict performance metrics and client objectives.

• Adapting to Evolving Ad Technologies: The AdTech landscape changes rapidly. Staying current with new ad formats, platforms, and creative best practices will be an ongoing challenge.

• Managing Remote Collaboration: Effectively communicating and collaborating with a distributed team requires strong interpersonal and digital communication skills.

• Fast-Paced Environment: Working in a "high-growth company" often means tight deadlines and the need for quick turnaround times, requiring efficient workflow management.

Learning & Development Opportunities:

• Advanced Animation & Motion Graphics: Deepen skills in After Effects and explore new animation techniques to create more sophisticated ad experiences.

• Ad Format Specialization: Become an expert in specific ad formats (e.g., interactive mobile ads, DOOH creative) that are critical to Big Happy's offerings.

• Understanding AdTech Metrics: Develop a stronger understanding of how creative impacts key advertising metrics (CTR, engagement, brand recall) and how to design for optimization.

• Cross-functional Exposure: Gain insights into the sales and client management processes, enhancing the ability to create designs that directly address business needs.

• Mentorship: Benefit from guidance from experienced creative professionals and potentially learn from leadership opportunities within the team.

📝 Enhancement Note: This role offers a significant opportunity to grow within the specialized field of digital advertising creative, particularly in animation and performance-driven design. The challenges are inherent to the fast-paced AdTech industry, but they also provide fertile ground for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative innovation with strict client requirements or performance metrics. How did you approach it?" (Focus on your process, compromise, and outcome.)

• "How do you stay updated on the latest design trends and advertising technologies, especially for mobile and DOOH platforms?" (Highlight your proactive learning and curiosity.)

• "Walk us through a project in your portfolio where you used animation to significantly enhance the effectiveness of an ad campaign." (Be ready to discuss the story, your role, techniques, and results.) Company & Culture Questions:

• "What excites you about Big Happy's approach to advertising and its focus on creative storytelling?" (Show you've researched their mission and values.)

• "How would you contribute to a 'Team Happy' culture in a remote environment?" (Discuss proactive communication, team support, and positive engagement.)

• "How do you define success for a visual designer in an AdTech company like Big Happy?" (Relate it to client KPIs, creative impact, and team collaboration.) Portfolio Presentation Strategy:

• Tell a Story: For each selected project, frame it as a narrative: the challenge, your solution, and the impact.

• Show, Don't Just Tell: Use visuals effectively. Explain your design choices and the tools you used. For animation pieces, ensure smooth playback and clear articulation of the motion's purpose.

• Quantify Results: If possible, reference metrics or client feedback to demonstrate the success of your work.

• Highlight Process & Collaboration: Explain your workflow, how you incorporated feedback, and how you collaborated with others.

• Be Prepared for Design Exercises: If a live design challenge is part of the process, practice rapid ideation and sketching, focusing on concept clarity and strategic thinking.

📝 Enhancement Note: Interview preparation should center on showcasing a strong portfolio, articulating a clear creative process, demonstrating an understanding of advertising effectiveness, and highlighting collaborative and communication skills essential for remote work.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on pinpoint.com.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best represent your visual design skills, animation capabilities, and experience with digital advertising. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, LinkedIn).

• Tailor Your Resume: Highlight relevant experience, software proficiencies (Figma, Adobe Creative Suite), and achievements that align with the job description's requirements, using keywords like "Visual Designer," "Animation," "Mobile Advertising," and "User-Centered Design."

• Prepare Your Narrative: Practice articulating your design process, your role in projects, and the impact of your work. Be ready to discuss your experience with client briefs, creative brainstorming, and cross-functional collaboration.

• Research Big Happy: Familiarize yourself with Big Happy's mission, client work, and company culture. Understand their unique approach to advertising and how your skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.