Visual Content Designer

📍 Job Overview

Job Title: Visual Content Designer

Company: OnePlan Solutions

Location: San Marcos, California, United States (Remote OK)

Job Type: Permanent - Full Time

Category: Marketing / Creative & Media / Art & Design

Date Posted: August 25, 2026

Experience Level: Mid-Level (AI estimate: 5-10 years)

Remote Status: Fully Remote within the United States

🚀 Role Summary

• Design compelling visual content for a range of marketing initiatives, including organic social media, paid advertising, website assets, and sales collateral, leveraging AI-enabled solutions.

• Translate complex strategic and product-related ideas into easily digestible and visually engaging stories, driving brand consistency across all platforms.

• Collaborate closely with the marketing team to develop creative concepts and execute visual assets that support campaign objectives and product launches.

• Utilize project management tools to coordinate deliverables, manage multiple projects simultaneously, and ensure timely completion of creative assets within scope.

📝 Enhancement Note: While the raw job description focuses on visual design, the company's specialization in AI-enabled strategic portfolio management and its B2B SaaS context suggest this role will involve designing content that communicates complex technical and business solutions. The emphasis on "transforming complex ideas into compelling visual stories" and "thinking like both a designer and a marketer" highlights the need for a strategic approach to content creation, not just execution.

📈 Primary Responsibilities

• Conceptualize and create a wide array of visual content, including infographics, data visualizations, illustrations, product mockups, and motion graphics for organic social media, paid advertising campaigns, websites, landing pages, product launches, webinars, trade shows, customer stories, email campaigns, and sales collateral.

• Partner with the marketing team to conceptualize and develop visual narratives that effectively communicate OnePlan's AI-enabled solutions and value proposition to a B2B SaaS audience.

• Ensure strict adherence to and evolution of OnePlan's visual identity and brand guidelines across all digital and physical touchpoints, maintaining a cohesive brand presence.

• Collaborate cross-functionally with internal stakeholders, including marketing, product, and sales teams, to understand project requirements and deliver high-quality creative assets that meet strategic objectives.

• Utilize project management tools to track project timelines, manage multiple design requests, and ensure efficient workflow and timely delivery of all creative assets.

• Actively participate in brainstorming sessions, creative reviews, and campaign planning discussions, contributing innovative ideas and recommending creative directions to shape marketing strategies.

• Develop multiple creative concepts for campaigns, conduct structured A/B testing on elements such as headlines, layouts, imagery, typography, and calls-to-action, and apply learnings to optimize future design iterations and campaign performance.

📝 Enhancement Note: The responsibility of "producing multiple creative concepts per campaign, run structured A/B tests... and apply what you learn to future work" indicates a proactive, data-informed design approach. This role is expected to contribute strategically to campaign optimization, not just execute design tickets.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles.

Experience: 3–7 years of professional visual design experience, with a strong preference for experience within a SaaS or B2B technology environment.

Required Skills:

• Demonstrated proficiency in Figma for UI/UX design and collaborative workflows.

• Expertise in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and editing a wide range of visual assets.

• Strong understanding of typography, layout design, and visual hierarchy principles to create clear and impactful designs.

• Solid foundation in color theory and general design principles to ensure aesthetic appeal and brand consistency.

• Ability to independently manage multiple design projects in a fast-paced, deadline-driven environment, prioritizing tasks effectively.

• A proactive and curious mindset, demonstrating the ability to think critically about design problems and propose innovative solutions, acting as both a designer and a marketer. Preferred Skills:

• Experience specifically within B2B SaaS environments, understanding the unique design needs of this sector.

• Proficiency in motion graphics or animation software (e.g., After Effects) for creating dynamic visual content.

• Strong illustration skills for creating custom graphics and visual elements.

• Experience designing creative assets specifically for LinkedIn and other paid advertising platforms.

• Familiarity with AI-powered creative tools and their application in design workflows.

• Understanding of branding strategy and experience in providing creative direction for campaigns.

• Familiarity with Canva and PowerPoint for broader content creation needs.

📝 Enhancement Note: The "Ideal Fit" section strongly emphasizes a blend of technical design skills and marketing acumen. Candidates should be prepared to showcase how their design work directly contributed to marketing objectives and business outcomes, not just aesthetic quality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust and well-organized digital portfolio showcasing a minimum of 3–7 years of visual design work, with a strong emphasis on marketing-focused projects.

• Demonstrate a clear understanding of design principles applied to marketing objectives, including how designs supported specific campaign goals (e.g., lead generation, brand awareness).

• Include examples of various content types such as infographics, data visualizations, social media graphics, web banners, and sales collateral relevant to a B2B SaaS context.

• Showcase proficiency with design tools, specifically highlighting projects created in Figma and the Adobe Creative Suite. Process Documentation:

• For each portfolio piece, be prepared to discuss your design process, from initial brief and concept development to execution and final delivery.

• Highlight instances where you collaborated with stakeholders, managed feedback, and iterated on designs to achieve project objectives.

• Explain your approach to A/B testing and how you used data and insights to inform design decisions and optimize creative performance.

• Be ready to articulate how you maintained brand consistency and evolved visual identity through your design work.

📝 Enhancement Note: The emphasis on "marketing-focused design," "transforming complex ideas into compelling visual stories," and "thinking like both a designer and a marketer" means the portfolio should not just be a collection of pretty pictures, but a testament to design's impact on business goals. Case studies explaining the "why" and "how" behind the designs are crucial.

💵 Compensation & Benefits

Salary Range: Based on the experience level (AI estimate: 5-10 years), location (San Marcos, California), and the specialized nature of B2B SaaS marketing design, a competitive salary range for a Visual Content Designer in this region would likely fall between $75,000 and $105,000 annually. This estimate considers the cost of living in California and industry benchmarks for experienced designers in the tech sector.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Additional insurance options providing further coverage.

• Employer RRSP matching programs (Canada) and 401K matching programs (USA), reflecting a commitment to employee retirement savings.

• Access to a remote-first work environment, promoting flexibility and work-life balance.

• Opportunities for professional development and exposure to cutting-edge AI-enabled solutions.

Working Hours: Full-time employment is expected to involve approximately 40 hours per week. As a remote-first company, there may be some flexibility in daily scheduling, but core collaboration hours will likely need to be observed, especially for cross-functional meetings.

📝 Enhancement Note: The salary range is an AI estimate based on industry standards for a mid-level to senior Visual Content Designer in California, considering the B2B SaaS and AI tech sector. Specific compensation will depend on the candidate's exact experience, skills, and interview performance. The mention of both RRSP and 401K matching suggests the company has a significant presence or hiring pool in both Canada and the US.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically AI-enabled Strategic Portfolio Management, Project Portfolio Management, Financial Management, Resource Management, and Work Management solutions).

Company Size: The LinkedIn data indicates a company size of 51-200 employees. This suggests a dynamic, growing organization where individual contributions are highly visible and impactful.

Founded: OnePlan Solutions was founded in 2017. This indicates a relatively young but established company that has achieved significant recognition, including multiple Global Microsoft Partner of the Year awards since 2019.

Team Structure:

• The role reports to the Marketing department, likely working within a marketing team that includes specialists in content, digital marketing, product marketing, and demand generation.

• The structure is likely collaborative, with close reporting lines to a Marketing Manager or Director.

• Expect frequent cross-functional collaboration with Product Management, Sales, and potentially Customer Success teams to ensure alignment on messaging and visual representation of OnePlan's offerings. Methodology:

• OnePlan emphasizes a data-driven approach to marketing and design, as evidenced by the requirement to conduct A/B testing and apply learnings.

• The company culture is described as high-trust and team-focused, fostering innovation and rapid iteration.

• There's a strong emphasis on collaboration and exceeding expectations, aligning with their success in competitive awards and reports.

Company Website: https://oneplan.ai/

📝 Enhancement Note: The company's rapid growth and multiple awards suggest a culture that values high performance, innovation, and strong partnerships (e.g., with Microsoft). The "high-trust, team-focused environment" implies a culture where initiative is rewarded, and open communication is encouraged.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Content Designer. It requires substantial experience (3-7 years) and the ability to work independently, generate creative concepts, and contribute strategically to marketing campaigns. It's beyond an entry-level production role and requires a designer who can think like a marketer.

Reporting Structure: The Visual Content Designer will likely report to a Marketing Manager or Director within the Marketing department. They will work closely with other marketing team members and collaborate with various departments across the organization.

Operations Impact: While not a traditional "operations" role (like RevOps or Sales Ops), this position significantly impacts the company's Go-To-Market (GTM) strategy by creating visually compelling content that drives brand awareness, generates leads, supports sales enablement, and communicates the value of OnePlan's complex AI-enabled solutions. Effective visual content is critical for cutting through market noise and engaging target audiences in the B2B SaaS space.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, data visualization for complex enterprise software, or AI-driven creative tools.

• Leadership: Progress to a Senior Visual Designer or Art Director role, leading design initiatives, mentoring junior designers, and shaping brand creative direction.

• Cross-functional Skill Development: Expand into areas like product marketing, demand generation strategy, or UI/UX design, leveraging design skills in broader marketing contexts.

• Industry Recognition: Contribute to award-winning campaigns and be part of a recognized industry leader (Microsoft Partner of the Year).

📝 Enhancement Note: The role's emphasis on "bringing ideas, recommending creative direction, and helping shape campaigns" indicates a path toward more strategic creative leadership, rather than solely being an executor.

🌐 Work Environment

Office Type: OnePlan is a remote-first company. This means the primary work environment is home-based, with no requirement for physical office attendance unless for specific, infrequent team gatherings or events.

Office Location(s): While the role is remote within the United States, the company has a presence and likely headquarters in San Marcos, California. Other team members are located across the USA, Canada, UK, and India.

Workspace Context:

• The remote-first setup fosters autonomy and flexibility, allowing designers to create their optimal work environment.

• Collaboration will primarily occur through digital tools (e.g., Figma, Slack, project management software), necessitating strong communication skills and digital presence.

• Access to modern design tools and technology is implied, supporting efficient workflow and creative output.

• Opportunities for virtual team interactions, challenges, and social events are provided to foster connection and maintain a positive culture.

Work Schedule: The role is full-time (approx. 40 hours/week). While remote work offers flexibility, candidates should be prepared to adhere to core working hours for team collaboration and availability for meetings. Time zone alignment within the US will be important for synchronous communication.

📝 Enhancement Note: The "remote-first" nature is a significant aspect of the work environment, requiring self-discipline and strong digital collaboration skills. Candidates should be comfortable working independently and effectively communicating through virtual channels.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application, resume, and portfolio to assess basic qualifications and fit.

• Hiring Manager Interview: Discussion with the hiring manager (likely a Marketing Director or Manager) to delve deeper into experience, design philosophy, and understanding of B2B SaaS marketing.

• Portfolio Review & Skills Assessment: A dedicated session to walk through selected portfolio pieces, discuss design process, and potentially present solutions to a hypothetical design challenge. This is where understanding of Figma, Adobe Suite, and marketing strategy will be evaluated.

• Team/Cross-functional Interviews: Meetings with other marketing team members or stakeholders from product/sales to assess cultural fit, collaboration style, and ability to integrate with broader teams.

• Final Interview/Offer: Potential final discussion with senior leadership or offer extension.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant marketing-focused projects, ideally from B2B SaaS or tech.

• Showcase Process: For each project, clearly articulate the problem, your role, the design process (ideation, iteration, tools used), and the outcome/impact. Quantify results where possible (e.g., "increased click-through rate by X%").

• Highlight Key Skills: Ensure your portfolio explicitly demonstrates proficiency in Figma, Adobe Creative Suite, typography, layout, and data visualization.

• Tell a Story: Frame your projects as case studies, explaining the "why" behind your design decisions and how you translated complex ideas into compelling visuals.

• Address A/B Testing: If possible, include examples where you've performed A/B testing or data-informed design optimization.

Challenge Preparation:

• Be prepared for a potential design challenge that simulates real-world tasks, such as creating social media graphics from a brief, designing an infographic from provided data, or conceptualizing a visual for a new product feature.

• Practice articulating your design decisions clearly and concisely, focusing on how your work supports marketing objectives.

• Familiarize yourself with OnePlan's current branding and marketing materials to understand their visual language and tone.

📝 Enhancement Note: The emphasis on "thinking like both a designer and a marketer" means interviewers will be looking for candidates who can connect their design work to business outcomes and understand the strategic purpose behind each visual asset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, prototyping, and creating design systems. Proficiency expected for creating web assets, landing pages, and potentially product mockups.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating raster graphics.
  • Illustrator: For vector graphics, logos, icons, illustrations, and infographics.
  • InDesign: For layout design of sales collateral, presentations, and potentially ebooks or whitepapers.

• Canva & PowerPoint: Mentioned as a plus, indicating a need for versatility in creating various marketing materials, potentially for less complex or faster-turnaround assets.

Analytics & Reporting:

• While not a direct responsibility, understanding how visual content performs on platforms like social media and websites is crucial. Familiarity with analytics dashboards (e.g., Google Analytics, social media platform insights) to understand engagement metrics for designed content is beneficial. CRM & Automation:

• Not directly related to the designer's core tasks, but awareness of how visual assets are deployed through marketing automation platforms (e.g., HubSpot, Marketo) or CRM (e.g., Salesforce) could be advantageous for understanding campaign flow.

📝 Enhancement Note: The clear emphasis on Figma and Adobe Creative Suite means candidates must have demonstrable, advanced skills in these programs. Proficiency in motion graphics is listed as a "nice to have," suggesting it's a valuable differentiator.

👥 Team Culture & Values

Operations Values:

• Collaboration: A "high-trust, team-focused environment" where collaboration is key to innovation and success. Expect to work closely with marketing colleagues and other departments.

• Exceeding Expectations: A drive to deliver high-quality work and achieve significant results, as reflected in their industry recognition and awards.

• Innovation: A passion for developing AI-enabled solutions and a culture that supports quick innovation. This extends to creative processes, encouraging new ideas and approaches.

• Efficiency: The ability to "streamline project management" and "optimize resources" suggests a company value placed on efficient operations, which translates to design workflow as well.

• Customer Focus: While not explicitly stated for this role, their focus on delivering solutions that "drive meaningful results for our clients" implies a client-centric approach that should inform design decisions.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, product, and sales teams, demanding clear communication and the ability to translate needs across different departments.

• Feedback-driven: Participation in "creative reviews" indicates a culture where constructive feedback is shared and utilized for design improvement.

• Proactive Contribution: The expectation to "bring ideas, recommend creative direction, and help shape campaigns" means a collaborative style that is proactive rather than purely reactive.

📝 Enhancement Note: The company's values lean towards a high-performing, innovative, and collaborative environment. Designers are expected to be team players who can also operate with autonomy and contribute strategically.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be translating OnePlan's sophisticated AI-enabled strategic portfolio management solutions into easily understandable and visually appealing content for a B2B audience.

• Pace of Innovation: Keeping up with the rapid pace of AI development and OnePlan's product evolution to ensure content remains relevant and cutting-edge.

• Brand Evolution: Balancing the need to maintain a consistent brand identity with the requirement to evolve creative concepts for different campaigns and platforms.

• Remote Collaboration: Effectively collaborating and communicating creative ideas and feedback in a fully remote environment, ensuring alignment across distributed teams.

Learning & Development Opportunities:

• AI & Tech Exposure: Gain deep insights into AI-enabled solutions and strategic portfolio management, enhancing understanding of the B2B tech landscape.

• Creative Strategy: Develop skills in campaign strategy, A/B testing, and creative direction, moving beyond pure execution to strategic contribution.

• Tool Mastery: Potentially gain experience with new AI-powered creative tools or advanced features within existing design software.

• Cross-functional Acumen: Improve understanding of product marketing, demand generation, and sales enablement through close collaboration.

📝 Enhancement Note: The challenges are directly tied to the company's innovative product space and the need for effective communication of complex solutions. Growth opportunities are geared towards strategic development and leveraging the unique tech environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you transformed a complex technical concept into a simple, compelling visual. What was your process, and what was the outcome?" (Focus on your process, tools, and impact.)

• "How do you approach A/B testing for visual content? Can you share an example of a test you ran and the insights you gained?" (Demonstrate data-driven design thinking.)

• "Imagine you need to design a social media campaign for a new AI feature. What would be your initial steps, and how would you ensure it aligns with our brand and marketing goals?" (Showcase your creative process and strategic thinking.) Company & Culture Questions:

• "What do you know about OnePlan's AI-enabled solutions, and how does that influence your design approach?" (Research their products and value proposition.)

• "How do you contribute to a collaborative team environment, especially in a remote setting?" (Highlight your teamwork and communication skills.)

• "OnePlan is known for winning multiple Microsoft Partner of the Year awards. What does that tell you about the company's values and operational excellence?" (Show awareness of their achievements and what they signify.) Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline the Challenge, Your Role, Solution (your design work), and Result (impact/metrics).

• Visuals: Use high-quality mockups and ensure clear, concise annotations explaining your design choices.

• Storytelling: Weave a narrative around your projects, emphasizing how you solved problems and contributed to business objectives.

• Tool Emphasis: Be ready to discuss your workflow within Figma and Adobe Creative Suite. If you have motion graphics or illustration experience, be prepared to showcase it.

• Marketer's Mindset: Frame your contributions in terms of marketing goals (e.g., engagement, lead generation, brand perception).

📝 Enhancement Note: Interviewers will be looking for a designer who is not only technically skilled but also a strategic thinker, a strong collaborator, and understands the business context of their work within a B2B SaaS company.

📌 Application Steps

To apply for this Visual Content Designer position:

• Submit your application through the provided link on OnePlan's careers portal.

• Portfolio Customization: Ensure your portfolio is readily accessible (via a link on your resume or application) and highlights your most relevant marketing-focused design projects, especially those demonstrating proficiency in Figma, Adobe Creative Suite, and your ability to convey complex ideas visually.

• Resume Optimization: Tailor your resume to emphasize your 3-7 years of visual design experience, specifically mentioning B2B SaaS or tech environments if applicable. Use keywords like "Figma," "Adobe Creative Suite," "typography," "layout," "data visualization," "marketing collateral," and "A/B testing." Highlight achievements with quantifiable results where possible.

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces as case studies, and preparing answers for strategic and behavioral questions related to collaboration, innovation, and problem-solving in a remote, B2B SaaS context.

• Company Research: Thoroughly research OnePlan Solutions, their AI-enabled products, their recent awards, and their overall brand messaging to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.