UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Kayali

Location: Dubai, Dubai, United Arab Emirates

Job Type: Full-Time

Category: E-commerce Operations / Digital Design

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the digital presence of a luxury fragrance brand by designing and optimizing its e-commerce website for enhanced user engagement and conversion rates.

• Ensure a seamless and captivating user experience across all devices, reflecting the brand's premium identity and heritage.

• Collaborate closely with E-commerce, Marketing, and Tech teams to translate creative concepts into functional and visually stunning digital assets.

• Leverage data analytics and A/B testing to continuously improve website performance and customer journey.

📝 Enhancement Note: This role is positioned within a fast-growing e-commerce business in the luxury beauty/fragrance sector. The emphasis on conversion rates, user engagement KPIs, and close collaboration with marketing and product management indicates a strong focus on driving tangible business results through design. The requirement for a passion for premium branding and appreciation for design suggests that aesthetic quality and brand alignment are paramount.

📈 Primary Responsibilities

• Design and develop a visually captivating, responsive, and high-converting e-commerce website that strictly adheres to Kayali's unique brand identity and premium aesthetic.

• Create intuitive navigation structures and user interface designs that enhance user journey, reduce friction, and directly contribute to increased conversion rates and average order value (AOV).

• Conduct thorough user research, including usability testing and analysis of customer behavior, to inform data-driven design decisions and iterative improvements.

• Maintain and elevate the brand's visual identity across all digital touchpoints, including the main e-commerce website, email marketing campaigns, newsletters, and paid media assets, ensuring consistency and brand storytelling.

• Collaborate with content creators and the e-commerce team to integrate high-quality visuals (images, videos, graphics) that effectively showcase product quality and promotional offers, aligning with the website animation plan.

• Monitor key website performance metrics such as load times, responsiveness, and overall user engagement, utilizing analytics tools to identify optimization opportunities.

• Implement and analyze A/B tests on design elements, user flows, and calls-to-action to refine the user experience and maximize conversion rates.

• Partner with the E-commerce Product Manager and external tech teams/agencies to ensure seamless implementation of design concepts and technical functionality.

• Work in close alignment with the Marketing team to support digital campaigns, promotions, and new product launches, ensuring cohesive brand messaging and visual execution.

• Manage multiple design projects concurrently, ensuring timely delivery of all web design tasks, from concept to implementation, within a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and analytical execution. The emphasis on "website animation plan" and "content for new products & promotions" suggests a dynamic content calendar and the need for the designer to be agile in updating digital assets. The explicit mention of KPIs like "brand website conversion rate" and "user engagement" underscores the performance-driven nature of this role.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a closely related field.

Experience: Proven track record of 2-5 years in web design, with a strong preference for experience within the beauty, fragrance, or luxury e-commerce sectors.

Required Skills:

• Demonstrated expertise in UI/UX design principles and best practices for e-commerce platforms.

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, and Figma.

• Strong understanding of front-end development concepts (HTML, CSS, JavaScript) and responsive design principles to ensure seamless cross-device functionality.

• Experience designing for and optimizing user flows on major e-commerce platforms such as Shopify, Magento, or WooCommerce.

• Proven ability to conduct user research, usability testing, and translate findings into actionable design improvements.

• Experience in implementing and analyzing A/B tests to drive data-informed design optimizations.

• Exceptional attention to detail and a keen eye for high-end aesthetics, luxury branding, and visual appeal.

• Ability to manage multiple projects, prioritize tasks effectively, and meet deadlines in a fast-paced, dynamic environment. Preferred Skills:

• Experience with motion graphics or animation tools for creating dynamic web elements.

• Familiarity with web analytics platforms (e.g., Google Analytics) for tracking user behavior and performance metrics.

• Understanding of SEO best practices as they relate to website structure and content optimization.

• Experience in creating and managing design systems for consistent brand application.

• A demonstrable passion for the fragrance and beauty industry, with an appreciation for premium branding.

📝 Enhancement Note: The experience level is inferred as Mid-Level (2-5 years) based on the "proven experience" requirement and the scope of responsibilities, which go beyond entry-level tasks. The preference for beauty/fragrance industry experience is a strong indicator of the desired candidate profile.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 high-end web design projects, with a strong emphasis on e-commerce websites.

• Include case studies detailing the design process, challenges faced, solutions implemented, and measurable outcomes (e.g., conversion rate improvements, user engagement metrics).

• Demonstrate proficiency in responsive design across desktop, tablet, and mobile platforms.

• Highlight expertise in UI/UX principles, including wireframing, prototyping, user flow mapping, and intuitive interface design.

• Provide examples of how brand identity and storytelling were integrated into the design solution. Process Documentation:

• Clearly articulate the user research and usability testing methodologies employed in past projects.

• Illustrate the process of collaborating with stakeholders (e.g., marketing, product managers, developers) to gather requirements and iterate on designs.

• Showcase an understanding of the e-commerce workflow, from initial user interaction to checkout completion, and how designs support each stage.

• Demonstrate experience with A/B testing methodologies and how results informed design iterations for performance optimization.

📝 Enhancement Note: A strong portfolio is critical for this role. The emphasis on "high-end," "luxury branding," and "measurable outcomes" means candidates must present polished, impactful work that directly links design decisions to business objectives like conversion rates and user engagement.

💵 Compensation & Benefits

Salary Range: Given the location (Dubai, UAE), the experience level (Mid-Level), and the industry (luxury e-commerce), a competitive annual salary range for a UX/UI Designer would typically fall between AED 150,000 - AED 250,000. This estimate is based on regional salary benchmarks for skilled digital design professionals in the UAE, factoring in the specific demands of e-commerce optimization and premium brand representation.

Benefits:

• Premium Medical Coverage: Comprehensive health insurance plan.

• Dental Coverage: Essential dental care benefits.

• Vision Coverage: Support for eye health.

• Find Your Magic Days: Dedicated time off for personal well-being and rejuvenation.

• Volunteer Day: Paid time off to contribute to community initiatives.

• Professional Development Days: Opportunities for learning and skill enhancement.

• Birthday Leave: A day off to celebrate personal milestones.

• Employee Discounts: Significant discounts on Kayali products.

• Product Gifting: Regular opportunities to receive Kayali products.

• Egg Freezing Benefits: Progressive benefits supporting personal and family planning.

Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for occasional overtime during peak campaign periods or product launches. Flexibility may be offered, but the role is primarily on-site.

📝 Enhancement Note: The salary range is an estimate based on industry standards for Dubai, UAE, for a mid-level UX/UI Designer in the e-commerce sector. Actual compensation may vary based on specific experience, negotiation, and the company's compensation structure. The benefits listed are directly extracted from the job description and are a strong draw for potential candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Fragrance & Beauty E-commerce. Kayali operates within a highly competitive and trend-driven market, emphasizing premium product quality, sophisticated branding, and direct-to-consumer engagement.

Company Size: The job description implies a growing, dynamic e-commerce business. While specific numbers aren't provided, the need for a dedicated UX/UI designer reporting to an E-commerce Director and working with an E-commerce Product Manager suggests a structured, albeit potentially lean, digital operations team.

Founded: KAYALI was founded in 2018 by Mona Kattan, positioning it as a relatively new but rapidly expanding brand with a strong influencer and digital marketing foundation.

Team Structure:

• The UX/UI Designer will report directly to the E-commerce Director, indicating a senior leadership oversight for digital strategy.

• Close collaboration is expected with the E-commerce Product Manager, suggesting a product-centric approach to digital development.

• Significant interaction with the Marketing Team is required for brand consistency and campaign support.

• Collaboration with tech teams/agencies will be necessary for design implementation. Methodology:

• Data-Driven Design: Emphasis on using analytics and A/B testing to inform design decisions and optimize performance.

• Brand-Centric Approach: Prioritizing brand identity, heritage, and premium aesthetics in all digital outputs.

• Agile Collaboration: Working within a fast-paced environment, managing multiple projects, and coordinating with cross-functional teams.

• User-Centered Design: Conducting user research and usability testing to ensure intuitive and engaging experiences.

Company Website: https://www.kayalisperfume.com/

📝 Enhancement Note: The company culture is characterized by a strong focus on premium branding, digital innovation, and rapid growth within the beauty and fragrance sector. The "Find Your Magic Days" and "Mona Kattan" origin story suggest a culture that values personal empowerment and creativity, aligned with its luxury positioning.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level UX/UI Designer, typically requiring 2-5 years of dedicated experience. It involves significant responsibility for the brand's primary digital storefront, requiring independent work and strategic input on user experience and interface design.

Reporting Structure: The designer reports to the E-commerce Director, placing them within the e-commerce operational hierarchy. This position offers exposure to senior leadership within the digital commerce function.

Operations Impact: The UX/UI Designer's work directly influences key business metrics, including website conversion rates, user engagement, average order value (AOV), and overall customer satisfaction. By optimizing the digital customer journey, the role is instrumental in driving revenue growth and strengthening brand loyalty for Kayali.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in luxury e-commerce UX/UI, focusing on premium brand representation and conversion rate optimization (CRO) strategies.

• Leadership: Potential to grow into a Senior UX/UI Designer or lead designer role, managing junior designers or taking ownership of larger digital projects as the company expands.

• Cross-Functional Development: Gaining broader experience in e-commerce strategy, digital marketing integration, and product management through close collaboration with these teams.

• Industry Exposure: Working within the dynamic and high-growth beauty and fragrance industry, offering exposure to cutting-edge digital trends and consumer behavior.

📝 Enhancement Note: The growth potential is significant given Kayali's status as a fast-growing brand. The role offers a clear path for specialization in luxury e-commerce design and potential for increased responsibility within the digital operations team.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site" in Dubai, suggesting a physical office environment. This likely includes a modern workspace designed to foster creativity and collaboration, typical of a growing brand in the luxury sector.

Office Location(s): Dubai, United Arab Emirates. This location offers a vibrant, international business hub with access to a diverse talent pool and a thriving retail and e-commerce ecosystem.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with marketing, product management, and tech teams indicates a dynamic, team-oriented workspace.

• Creative Tools: Expect access to modern design software and potentially other digital tools necessary for creating high-fidelity mockups, prototypes, and digital assets.

• Brand Immersion: The workspace will likely reflect Kayali's luxurious brand identity, fostering an environment conducive to creative output and brand understanding.

• Pace: The "fast-paced environment" description suggests a dynamic, potentially energetic office atmosphere.

Work Schedule: Standard full-time hours are expected, likely Monday to Friday, with potential for flexibility. However, the on-site requirement means consistent physical presence is necessary.

📝 Enhancement Note: Being on-site in Dubai provides a unique opportunity to immerse oneself in a premium brand environment within a global business hub. The collaborative nature of the role suggests an office designed for teamwork and idea exchange.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or hiring manager will review applications and portfolios for essential qualifications and alignment with brand aesthetics.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, focusing on 1-2 key e-commerce projects that demonstrate their UX/UI expertise, problem-solving approach, and understanding of conversion-driven design. Be prepared to discuss your design process, rationale, and the impact of your work.

• Technical/Skills Assessment: A practical design exercise or a discussion on design challenges may be included to assess proficiency in design tools and understanding of UX/UI principles.

• Cultural Fit Interview: Discussions with the E-commerce Director and potentially other team members to assess alignment with Kayali's values, passion for the brand, and ability to thrive in a fast-paced, collaborative environment.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best represent your experience in e-commerce, luxury branding, and conversion optimization. Highlight before-and-after scenarios or specific challenges overcome.

• Quantify Impact: Whenever possible, use data to illustrate the success of your designs. Showcase metrics like conversion rate increases, bounce rate reduction, or improved user engagement.

• Tell a Story: For each project, clearly articulate the problem, your proposed solution, your design process, and the final outcome. Emphasize your role and contributions.

• Showcase Brand Sensitivity: Demonstrate your ability to adapt your design style to a premium brand like Kayali, showcasing sophistication, attention to detail, and brand consistency.

Challenge Preparation:

• E-commerce Scenarios: Be prepared for hypothetical design challenges related to improving a specific e-commerce user flow (e.g., checkout process, product discovery, mobile experience).

• Brand Alignment: Consider how you would translate Kayali's luxurious brand essence into digital interfaces and user experiences.

• Problem-Solving: Articulate your step-by-step approach to solving complex UX/UI problems, focusing on user needs and business objectives.

📝 Enhancement Note: The interview process will heavily weigh a candidate's portfolio and their ability to articulate the business impact of their design decisions, especially concerning conversion rates and brand representation in the luxury e-commerce space.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma. Proficiency in at least one of these is essential, with Figma often being preferred for collaborative workflows.

• Prototyping Tools: Figma, InVision, or similar tools for creating interactive prototypes and user flows.

• Wireframing Tools: Balsamiq, Sketch, Figma, or Adobe XD for low-fidelity and high-fidelity wireframing.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms for tracking website traffic, user behavior, conversion funnels, and campaign performance.

• A/B Testing Tools: Optimizely, Google Optimize, VWO, or built-in platform features for conducting experiments and optimizing designs.

CRM & Automation:

• E-commerce Platforms: Shopify, Magento, or WooCommerce. Experience with at least one is a strong requirement, as the designer will be working within these environments.

• Email Marketing Platforms: Familiarity with platforms like Klaviyo, Mailchimp, or similar for designing and optimizing email campaigns.

📝 Enhancement Note: Proficiency in Figma is highly recommended given its widespread adoption for collaborative UI/UX design. Experience with Shopify is particularly valuable as it's a dominant platform for many growing e-commerce brands.

👥 Team Culture & Values

Operations Values:

• Passion for Premium Branding: A deep appreciation for luxury aesthetics, meticulous attention to detail, and the ability to translate high-end brand values into digital experiences.

• User-Centricity: A commitment to understanding user needs and behaviors to create intuitive, engaging, and seamless digital journeys that drive satisfaction and loyalty.

• Data-Driven Optimization: Utilizing analytics and testing methodologies to continuously improve website performance, conversion rates, and overall user experience.

• Collaborative Spirit: A proactive and communicative approach to working with cross-functional teams, fostering a shared understanding and driving collective success.

• Innovation & Agility: Embracing new design trends, technologies, and approaches to stay ahead in the dynamic e-commerce landscape, while adapting quickly to evolving business needs.

Collaboration Style:

• Cross-Functional Integration: The designer will be a key collaborator, working closely with E-commerce Product Managers, Marketing teams, and external tech partners to ensure cohesive digital strategies and seamless execution.

• Feedback-Driven Improvement: An openness to receiving and providing constructive feedback to refine designs and enhance project outcomes.

• Shared Ownership: Contributing to the overall success of the e-commerce business by ensuring digital touchpoints align with brand goals and customer expectations.

📝 Enhancement Note: The company culture emphasizes a blend of creative excellence and performance-driven execution, all within the context of a luxury brand. Collaboration is key, requiring strong communication and interpersonal skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring that the premium, luxurious aesthetic of Kayali is consistently applied across all digital touchpoints, especially as new products and campaigns are launched.

• Balancing Aesthetics and Functionality: Creating visually stunning designs that are also highly functional, user-friendly, and optimized for conversion on various devices.

• Fast-Paced Environment: Adapting to the rapid pace of a growing e-commerce business, managing multiple competing priorities, and delivering high-quality work under tight deadlines.

• Technical Constraints: Collaborating effectively with tech teams to implement complex designs within the limitations of e-commerce platforms and development resources.

Learning & Development Opportunities:

• Specialized E-commerce UX/UI: Deepening expertise in conversion rate optimization (CRO), user journey mapping for luxury goods, and mobile-first e-commerce design.

• Brand Storytelling through Design: Developing advanced skills in visual storytelling and crafting digital experiences that effectively communicate brand heritage and values.

• Exposure to Growth Marketing: Gaining insights into digital marketing campaigns, paid media, and email marketing strategies to better inform design decisions for performance.

• Industry Trends: Staying abreast of the latest trends in digital design, e-commerce technology, and the beauty/fragrance market.

📝 Enhancement Note: The primary challenges revolve around executing high-quality, brand-aligned design in a fast-paced, performance-driven e-commerce setting. Growth opportunities lie in specializing within luxury e-commerce and gaining broader digital marketing acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand identity with the need for a high-converting e-commerce experience. How did you approach it?" (Focus on your process, trade-offs, and outcomes.)

• "Walk us through your process for designing a key user flow on an e-commerce site, from initial research to final implementation. What tools do you use?" (Highlight user research, wireframing, prototyping, and collaboration.)

• "How do you approach A/B testing for website design? Can you share an example of a test you ran and the results?" (Demonstrate your data-driven approach and analytical skills.) Company & Culture Questions:

• "What excites you about Kayali as a brand, and how do you see your design skills contributing to our mission?" (Showcase your passion for luxury, fragrance, and brand alignment.)

• "How do you stay updated on the latest UX/UI trends, especially within the beauty and luxury e-commerce sectors?" (Demonstrate continuous learning and industry awareness.)

• "Describe your experience working with marketing and product teams. How do you ensure effective communication and collaboration?" (Highlight your ability to work cross-functionally.) Portfolio Presentation Strategy:

• Select 2-3 Strongest E-commerce Projects: Focus on projects that showcase your ability to drive conversions and represent premium brands.

• Structure Your Narrative: For each project, clearly outline the challenge, your role, your design process, the solutions you implemented, and the measurable results (quantify wherever possible).

• Highlight Brand Sensitivity: Emphasize how you translated brand essence into design elements and user experiences.

• Be Prepared for Technical Questions: Be ready to discuss your design choices, tool proficiency, and understanding of front-end development principles.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strong UX/UI fundamentals, data-driven decision-making, and a genuine passion for the Kayali brand and the luxury e-commerce space.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your most relevant e-commerce design projects, ensuring they highlight your UX/UI expertise, brand sensitivity, and demonstrable results (e.g., conversion rate improvements). Prioritize projects within the beauty, luxury, or fashion sectors if possible.

• Tailor Your Resume: Emphasize keywords from the job description such as "UX/UI Design," "E-commerce," "Responsive Design," "Conversion Rate Optimization," "Adobe Creative Suite," "Figma," and relevant e-commerce platforms (Shopify, Magento, WooCommerce). Quantify your achievements with specific metrics where possible.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling, explaining your design process, the challenges you overcame, and the business impact of your work. Be ready to articulate your design rationale clearly and concisely.

• Research Kayali: Thoroughly understand Kayali's brand, mission, product offerings, and existing digital presence. Familiarize yourself with their aesthetic and target audience to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.