UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Freebird

Location: Ireland

Job Type: FULL_TIME

Category: Design / User Experience

Date Posted: 2026-08-05

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on designing high-impact user interfaces and experiences for a direct-to-consumer (DTC) e-commerce brand, with a strong emphasis on driving conversion rates and revenue.

• The position involves owning the visual execution layer and component library for a 9-figure DTC brand, directly influencing customer acquisition and retention.

• Key responsibilities include hands-on design in Figma, running A/B tests, maintaining and evolving a comprehensive design system, and shipping production-ready work aligned with sprint cadences and measurable business outcomes.

• The UX/UI Designer will collaborate closely with the CRO Manager and report to the Senior Director of Design, playing a pivotal role in shaping customer journeys and optimizing digital touchpoints.

📝 Enhancement Note: This role is described as "execution-first" with strong CRO instincts, indicating a need for a designer who prioritizes measurable results and data-driven iteration over purely aesthetic considerations. The emphasis on a "9-figure DTC brand" suggests a fast-paced, high-growth environment where design directly impacts significant revenue streams.

📈 Primary Responsibilities

• Own the UX/UI design for conversion-critical pages, including Product Detail Pages (PDPs), checkout flows, landing pages, Call-to-Actions (CTAs), and post-purchase experiences.

• Design A/B test variants with clear hypotheses and defined success metrics, ensuring each experiment is geared towards driving measurable improvements in key performance indicators (KPIs).

• Analyze test results using tools like heatmaps, session replays, and analytics to identify friction points in the customer journey, translating these insights into actionable test briefs and design iterations.

• Partner closely with the CRO Manager to build and maintain a robust design hypothesis backlog, ensuring a continuous pipeline of optimization opportunities.

• Lead the development, maintenance, and governance of the Freebird Design System in Figma, including the component library, design tokens, and pattern documentation, ensuring scalability and consistency across all digital touchpoints.

• Act as the primary gatekeeper for design consistency, reviewing team output, flagging deviations from the design system, and evolving the system to accommodate new product lines or brand expansions.

• Create detailed specifications and acceptance criteria for UI elements and features, facilitating smooth and efficient implementation by the development team with minimal back-and-forth.

• Ship production-ready UI designs within sprint cadences, ensuring pixel-perfect execution across web and app experiences, and delivering clean handoffs with complete specifications and edge-case coverage.

• Contribute to sprint planning and grooming sessions by providing accurate work estimations, proactively flagging risks, and consistently delivering on commitments.

• Help establish scalable design practices, including fostering a critique culture, optimizing file organization, and refining handoff standards as the design team grows.

📝 Enhancement Note: The emphasis on "shipping production-ready work within sprint cadence" and "clean handoffs to the development team" highlights a need for a designer comfortable with agile methodologies and cross-functional collaboration, ensuring designs are not only innovative but also practical for implementation.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Design, HCI, or a related field is often preferred for UX/UI roles.

Experience: 4-7 years of dedicated UX/UI design experience, with a significant portion focused on Direct-to-Consumer (DTC) or e-commerce environments, specifically in optimizing PDPs, checkout flows, and subscription models.

Required Skills:

• Advanced proficiency in Figma for designing interfaces, prototypes, and managing design systems.

• Proven experience in building, maintaining, and scaling design systems, including components, variants, design tokens, and comprehensive documentation.

• Demonstrated ability to design for conversion optimization, with a portfolio showcasing measurable business impact (e.g., increased CTR, CVR gains, AOV growth).

• Experience working through the full experimentation lifecycle: hypothesis development, variant design, execution, analysis of results, and iteration.

• Strong understanding of UX principles, interaction design, and user-centered design methodologies.

• Ability to identify friction points in customer journeys using data and qualitative feedback (heatmaps, session replays, analytics).

• Excellent communication and presentation skills, with the ability to articulate and defend design decisions using customer insights and performance data.

• Proactive self-starter capable of working independently, managing blockers, and maintaining momentum in a fast-paced environment.

• Experience with agile development methodologies, including sprint planning, grooming, and timely delivery of production-ready assets. Preferred Skills:

• Direct experience working closely with Conversion Rate Optimization (CRO) or experimentation teams.

• Familiarity with e-commerce platforms like Shopify or headless commerce architectures.

• Background in direct-response marketing or performance creative design.

• Experience building a design system from the ground up for a DTC brand.

• Knowledge of web and mobile app design best practices.

📝 Enhancement Note: The emphasis on "4-7 years of UX/UI design experience" with a specific focus on DTC/e-commerce suggests that candidates with less direct experience in these areas may not be considered, even with broader UX/UI expertise. The requirement for a portfolio demonstrating measurable business impact is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Measurable Impact: A portfolio is required that clearly demonstrates quantifiable business impact, such as improvements in Click-Through Rates (CTR), Conversion Rates (CVR), Average Order Value (AOV), or other relevant performance metrics directly attributable to your design work.

• Design System Development: Showcase experience in building, maintaining, and scaling a comprehensive design system within Figma. This should include examples of component libraries, design tokens, pattern documentation, and how the system was used to ensure consistency and efficiency.

• Experimentation Lifecycle: Present case studies detailing your involvement in the full A/B testing and experimentation process. This should cover hypothesis generation, variant design, collaboration with CRO managers, and analysis of results leading to further iterations.

• Conversion-Focused Design: Highlight specific examples of designing conversion-critical pages (PDPs, checkout, landing pages) and explain the strategic thinking behind your design decisions, supported by user insights and data.

Process Documentation:

• Workflow Design & Optimization: Detail your approach to designing user workflows, identifying bottlenecks in customer journeys, and implementing design solutions that streamline processes and enhance user experience.

• System Implementation & Governance: Explain how you ensure design system adherence, manage version control, and collaborate with development teams for smooth implementation, including the creation of clear specifications and acceptance criteria.

• Performance Measurement & Analysis: Describe your methods for tracking the performance of your designs, analyzing experiment results, and using data to inform future design iterations and strategic decisions.

📝 Enhancement Note: The portfolio requirement is heavily weighted towards demonstrating tangible business results and systematic design practices. Candidates should prepare to walk through specific examples of how their designs directly contributed to revenue growth and operational efficiency.

💵 Compensation & Benefits

Salary Range:

• Given the role's focus on UX/UI design, significant experience (4-7 years), and the company's 9-figure DTC status, a competitive salary range for Ireland is expected. Based on industry benchmarks for experienced UX/UI Designers in tech/e-commerce in Ireland, the estimated range is €60,000 - €85,000 annually. This estimate accounts for the required specialization in conversion optimization and design systems, as well as the fully remote nature of the role. Benefits:

• Remote-First & Flexible Work: Enjoy the autonomy and trust of a remote work environment, allowing for a better work-life balance.

• Unlimited PTO: Recharge and take time off as needed without the constraint of counting days, promoting well-being and preventing burnout.

• Impactful Work: Directly see the results of your design decisions through measurable business outcomes and revenue generation.

• Growth & Scale: Opportunity to make a significant mark on a rapidly growing 9-figure DTC brand on the cusp of global expansion.

• Collaborative Culture: Be part of a kind, people-focused team that values open communication, strong collaboration, and mutual support.

• Continuous Improvement: Work in an environment that embraces change, drives innovation, and continuously seeks improvement.

Working Hours: 40 hours per week, with a requirement for meaningful overlap with US working hours to facilitate collaboration.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for experienced UX/UI Designers in Ireland within the tech/e-commerce sector, considering the specific requirements of the role. The benefits highlight a strong focus on employee well-being and professional impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, focused on grooming products.

Company Size: Described as a "9-figure DTC brand," indicating a substantial revenue scale and likely a mid-to-large-sized organization with established processes but still agile enough for rapid growth.

Founded: Not specified, but the company's success implies a period of significant growth and market establishment.

Team Structure:

• The UX/UI Designer will report to the Senior Director of Design, indicating a structured design leadership.

• Close partnership with the CRO Manager is essential, highlighting a strong cross-functional collaboration between design and conversion optimization.

• The design team is growing, suggesting opportunities to help shape its practices and standards. Methodology:

• Data-Driven Experimentation: A core methodology is the continuous design and execution of A/B tests, with clear hypotheses and measurable success metrics.

• Design System as Foundation: The design system is treated as a critical foundation for scalability and consistency, not a secondary task.

• Agile Execution: Work is delivered within sprint cadences, emphasizing efficient handoffs and collaboration with development teams.

• High Ownership & Results Focus: The culture emphasizes taking ownership, executing rapidly, and prioritizing measurable results.

Company Website: myfreebird.com

📝 Enhancement Note: Freebird operates in a fast-paced DTC environment where design is directly tied to revenue. The culture appears to value execution, data-driven decisions, and collaborative problem-solving, particularly between design and CRO functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor within the design function. It requires significant autonomy and expertise in specific areas (design systems, CRO, DTC e-commerce).

Reporting Structure: The UX/UI Designer reports to the Senior Director of Design and works in close partnership with the CRO Manager. This structure provides both design leadership and direct collaboration with a key performance-focused role.

Operations Impact: The role's impact is directly tied to revenue generation. By optimizing conversion-critical pages and maintaining a scalable design system, the designer will directly influence sales, customer acquisition, and retention metrics, contributing significantly to the company's "9-figure" revenue.

Growth Opportunities:

• Design System Authority: Become the internal expert and owner of the Freebird design system, shaping its evolution and impact across the organization.

• CRO Specialization: Deepen expertise in conversion rate optimization through close collaboration with the CRO Manager and continuous experimentation.

• Scaling Design Practices: Play a key role in establishing and refining scalable design processes, critique culture, and team standards as the design function grows.

• Leadership Potential: The opportunity to set quality bars and mentor junior designers could lead to future leadership opportunities within the design team.

• Broad E-commerce Exposure: Gain extensive experience in a high-growth DTC environment, building a strong portfolio for future roles in e-commerce and performance marketing.

📝 Enhancement Note: Growth here is less about traditional management and more about deepening specialized expertise, influencing broader design strategy, and contributing to the scaling of the company's design function.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Ireland (with a requirement for meaningful overlap with US working hours).

Workspace Context:

• Autonomy and Trust: The remote-first environment emphasizes autonomy and trust, allowing designers to manage their time and workflow effectively.

• Collaborative Tools: Expect to leverage tools like Figma, heatmaps, session replays, and analytics platforms for design, collaboration, and performance tracking.

• Cross-functional Interaction: Regular interaction with the CRO Manager, Senior Director of Design, and potentially product/engineering teams is expected.

• Fast-Paced: The environment is described as "fast-moving," requiring adaptability and efficient communication.

Work Schedule: Approximately 40 hours per week, with the flexibility to manage your schedule, provided there is sufficient overlap with US working hours. This allows for dedicated time for focused design work, A/B test analysis, and collaborative meetings.

📝 Enhancement Note: While fully remote, the requirement for US working hour overlap suggests a need for structured communication and availability during specific periods to ensure seamless collaboration with teams operating in different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, resume, and portfolio to assess experience alignment with the role's requirements, particularly DTC/e-commerce focus and design system expertise.

• Portfolio Deep Dive: Expect a detailed review of your portfolio, focusing on case studies that demonstrate measurable business impact, conversion optimization strategies, and design system implementation. Be prepared to discuss your process, decision-making, and results.

• Skills Assessment/Design Challenge: A practical exercise, potentially involving a design challenge related to conversion optimization or a critique of existing Freebird interfaces, to assess your Figma skills, CRO instincts, and problem-solving approach.

• Behavioral & Cultural Fit Interviews: Interviews with the Senior Director of Design and CRO Manager to assess your work style, collaboration skills, ability to work independently, and alignment with Freebird's execution-first, results-driven culture.

• Final Round: Potentially an interview with senior leadership to discuss strategic vision and long-term impact.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your role, the solution, and most importantly, the measurable results (e.g., "Increased CVR by 15%," "Reduced checkout abandonment by 10%").

• Showcase Design System Mastery: Include at least one project demonstrating your experience building or significantly contributing to a design system. Detail its components, tokens, and how it drove consistency and efficiency.

• Highlight CRO Instincts: Select projects where you explicitly focused on conversion optimization. Explain your hypotheses, the A/B tests you designed, and how you iterated based on data.

• Figma Proficiency: Ensure your portfolio reflects advanced Figma usage, including complex components, variants, and potentially interactive prototypes.

• Tell a Story: Structure your case studies with a clear narrative: problem, approach, solution, results. Explain why you made certain design decisions.

Challenge Preparation:

• Understand the Business: Research Freebird's products, target audience, and current digital presence. Identify potential areas for conversion optimization.

• CRO Fundamentals: Refresh your knowledge of common CRO tactics, A/B testing methodologies, and key e-commerce metrics (CVR, AOV, CTR, LTV).

• Design System Thinking: Be ready to discuss how you would approach building or evolving a design system for a growing DTC brand, considering scalability, maintainability, and developer collaboration.

• Figma Practice: Ensure you are comfortable quickly executing designs in Figma, demonstrating efficient workflow and understanding of best practices.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical skills and demonstrated impact. A strong portfolio with quantifiable results and clear explanations of the design process is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, prototyping, and managing the design system. Advanced proficiency is required.

• Design System Tools (within Figma): Components, variants, auto-layout, design tokens, style guides, and documentation features.

Analytics & Reporting:

• Web Analytics Platforms: Likely Google Analytics or similar, for understanding user behavior and tracking KPIs.

• Heatmap & Session Replay Tools: Tools like Hotjar, FullStory, or similar, for qualitative user behavior analysis to identify friction points.

• A/B Testing Platforms: Tools used for running experiments, such as Google Optimize (though sunsetting), Optimizely, VWO, or in-house solutions.

CRM & Automation:

• While not directly a design tool, familiarity with the customer journey within CRM and marketing automation systems (e.g., HubSpot, Klaviyo) can be beneficial for understanding the broader customer lifecycle and retention strategies.

• E-commerce Platforms: Familiarity with Shopify or headless commerce environments is a plus, as it informs the technical constraints and possibilities for design implementation.

📝 Enhancement Note: The emphasis on Figma and A/B testing platforms indicates a hands-on role requiring deep technical skill in design execution and a data-driven approach to validation.

👥 Team Culture & Values

Operations Values:

• Execution-First: A strong bias towards action and getting things done, with a focus on delivering tangible results.

• Data-Driven: Decisions are informed by data, customer insights, and performance metrics, not just intuition.

• Ownership & Accountability: Individuals are expected to take full ownership of their work and be accountable for outcomes.

• Continuous Improvement: A culture of never settling, constantly seeking ways to improve processes, products, and personal skills.

• Simplicity & Innovation: Moving fast, keeping things simple, and embracing innovation without fear.

• Collaboration & Support: A kind, people-focused team that communicates openly and supports one another.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with CRO, engineering, and product teams, with a focus on shared goals and clear communication.

• Critique Culture: A willingness to give and receive constructive feedback on designs to elevate quality and consistency.

• Process-Oriented: Establishing and adhering to scalable design practices and handoff standards to ensure smooth workflows.

• Results-Oriented Communication: Discussions are focused on how to achieve business objectives and improve performance metrics.

📝 Enhancement Note: The culture at Freebird seems to prioritize efficiency, measurable impact, and a proactive, autonomous work style. Collaboration is key, but it's framed within the context of achieving specific business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design System and Experimentation: Maintaining a robust design system while rapidly iterating on experimental designs requires careful management and prioritization.

• Data Interpretation: Accurately interpreting A/B test results and translating them into actionable design improvements can be complex.

• Cross-Time Zone Collaboration: Working effectively with teams across different time zones, particularly with the requirement for US working hour overlap, demands strong organizational and communication skills.

• Scaling Design Practices: As the company grows, establishing and maintaining scalable design processes and quality standards will be an ongoing challenge.

• Proving ROI: Consistently demonstrating the direct financial impact of design decisions in a data-heavy environment.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain in-depth experience in conversion rate optimization by working directly with a CRO Manager and participating in frequent experimentation cycles.

• Design System Leadership: Develop expertise in design system architecture, governance