UX Writer/ UX teksta autors(-e) (Copywriter) | SEB, Riga

📍 Job Overview

Job Title: UX Writer/UX teksta autors(-e) (Copywriter)

Company: SEB

Location: Rīga, Latvia

Job Type: Full-Time

Category: Marketing & Communication / Digital Strategy & Design

Date Posted: May 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in defining and executing UX writing strategy across the Baltic region, ensuring a consistent and high-quality user experience for all digital products and services.

• The UX Writer will be responsible for crafting clear, concise, and user-centric copy that aligns business objectives, regulatory requirements, and user needs.

• This position demands strong collaboration with cross-functional teams, including design, product, legal, and business units, to translate complex information into accessible language.

• The role involves active participation in usability testing, leveraging user feedback to refine content and improve overall digital journeys.

📝 Enhancement Note: While the job title is "UX Writer/Copywriter," the responsibilities and context strongly indicate a focus on UX Writing within a digital product development lifecycle. The mention of "Digital Strategy and Design team" and "digital journeys, web pages, and tools" solidifies this. The emphasis on translating business goals and regulatory requirements into copy, alongside usability testing, further aligns it with a dedicated UX Writer role rather than a general marketing copywriter. The requirement for English and Estonian proficiency suggests a focus on the Baltic markets, with localization managed by a separate team.

📈 Primary Responsibilities

• Own UX Writing Strategy: Lead the development and implementation of UX writing standards and best practices across all digital platforms in the Baltic region, ensuring brand voice consistency and user value.

• Content Creation & Optimization: Craft compelling and clear microcopy, error messages, instructions, and other in-product text for digital journeys, web pages, and tools, directly influencing user engagement and task completion.

• Cross-functional Collaboration: Partner closely with UX/UI designers, product managers, legal advisors, and business stakeholders to understand project requirements, translate complex information into user-friendly language, and ensure content accuracy and compliance.

• Usability Testing & Iteration: Contribute to and participate in usability testing sessions, analyze user feedback, and iterate on copy to enhance clarity, effectiveness, and overall user experience.

• Localization Oversight: Collaborate with the Baltic Communication team to manage and oversee the localization process, ensuring translations accurately reflect the intended meaning and tone while maintaining accountability for the global content experience.

• Content Governance: Advocate for user-centered content principles and contribute to the establishment of content governance frameworks for digital products.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the scope of "owning UX writing" and the collaborative nature of the role, drawing from common practices in UX writing positions within financial institutions. The emphasis on translating business goals and regulatory requirements is crucial for a regulated industry like banking.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum 2-5 years of proven experience in UX writing, content design, or digital copywriting for complex digital products or services.

Required Skills:

• UX Writing Expertise: Deep understanding of UX writing principles, content strategy, information architecture, and user-centered design methodologies.

• Exceptional Writing Skills: Superior command of English, with the ability to write clear, concise, and engaging copy for digital interfaces.

• Language Proficiency: Excellent written communication skills in Estonian, essential for direct content creation and understanding local nuances.

• Collaboration & Communication: Proven ability to effectively communicate and collaborate with diverse, cross-functional teams (design, product, legal, business).

• User Advocacy: Strong ability to advocate for the user and articulate content decisions and rationale to stakeholders at all levels.

• UX Design Process Understanding: Familiarity with the broader UX design process, including user research, wireframing, prototyping, and usability testing.

Preferred Skills:

• Experience with content management systems (CMS) and design collaboration tools (e.g., Figma, Sketch, Adobe XD).

• Knowledge of SEO best practices as they apply to digital content.

• Experience in the financial services industry or other highly regulated sectors.

• Familiarity with localization workflows and best practices.

• Portfolio showcasing a range of UX writing projects with demonstrable impact.

📝 Enhancement Note: The experience level has been inferred as Mid-Level (2-5 years) based on the "proven track record" requirement and the expectation to "own" UX writing across a region, which suggests a need for some established expertise and strategic thinking beyond an entry-level position. Added specific preferred skills relevant to a UX Writer role in a digital product environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Writing Case Studies: A curated selection of 3-5 projects that clearly demonstrate your UX writing process, from initial research and strategy to final copy implementation and measured results.

• Problem/Solution Focus: Each case study should highlight a specific user problem or business challenge and how your UX writing solutions effectively addressed it.

• Content Examples: Showcase a variety of content types, such as microcopy, error messages, onboarding flows, button labels, tooltips, and longer-form explanatory text.

• Impact Metrics: Where possible, include quantitative data (e.g., improved conversion rates, reduced support tickets, increased task completion) or qualitative insights that demonstrate the positive impact of your copy.

• Collaboration Evidence: Briefly describe your role and how you collaborated with designers, product managers, researchers, and other stakeholders in each project.

Process Documentation:

• Content Strategy Artifacts: Examples of content strategy documents, voice and tone guidelines, or content inventories you have developed or contributed to.

• Workflow Diagrams: Visual representations of how you integrate UX writing into the product development lifecycle, including collaboration points and feedback loops.

• Usability Testing Contributions: Documentation or examples of how you used user research and usability testing feedback to inform and refine your copy.

📝 Enhancement Note: This section is tailored to the specific needs of a UX Writer role, emphasizing the importance of a portfolio that showcases process, problem-solving, and demonstrable impact, which are critical for evaluating a candidate's ability to contribute to user experience design.

💵 Compensation & Benefits

Salary Range: €2,250 - €3,250 per month (before tax deduction)

Benefits:

• Meaningful & Challenging Work: Opportunity to shape digital experiences for a leading financial institution across the Baltic states.

• Empowering Environment: A culture that encourages initiative, ownership, and innovation.

• Friendly & Welcoming Culture: Be part of a supportive and collaborative team environment.

• Extensive Training & Learning Opportunities: Access to professional development programs, workshops, and resources to enhance skills and knowledge.

• Long-term Stability: Employment with a well-established and reputable financial group.

• Hybrid Work Arrangement: Flexibility to balance on-site collaboration with remote work.

• Comprehensive Remuneration Package: Salary supplemented by other benefits, contributing to overall compensation.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary range provided in the raw input has been formatted clearly. The benefits have been expanded with brief descriptions relevant to the role and company, and the working hours are inferred as standard full-time. The salary is noted as "before tax deduction" as per the source.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking, Insurance, Pension)

Company Size: Large (10,000+ employees globally, significant presence in the Baltics)

Founded: 1897 (SEB has a long and established history, providing a sense of stability and deep industry expertise).

Team Structure:

• Digital Strategy and Design Team: This role sits within a dedicated team focused on crafting digital experiences. The team is likely composed of UX/UI designers, product managers, researchers, and potentially other content specialists.

• Cross-functional Collaboration: The UX Writer will work extensively with product development teams, legal, compliance, marketing, and communication departments across the Baltic states.

• Reporting: Likely reports to a Head of Digital Strategy, Head of UX/Design, or a similar leadership role within the digital or product division.

Methodology:

• User-Centric Design: The team's approach is driven by understanding user needs and translating them into intuitive digital solutions.

• Agile Development: Projects are likely managed using Agile methodologies, emphasizing iterative development, collaboration, and adaptability.

• Data-Informed Decisions: While creativity is key, decisions regarding copy and design are increasingly informed by user data, analytics, and usability testing.

Company Website: https://www.seb.lv/en/career

📝 Enhancement Note: The company culture has been fleshed out based on the provided description and general knowledge of large financial institutions like SEB. The industry context is important for understanding the regulatory environment and the need for clear, compliant communication.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX Writer / Content Designer. This role requires independent contribution and ownership of UX writing across a significant regional scope. It's a step beyond junior roles, demanding strategic thinking and stakeholder management.

Reporting Structure: The UX Writer will report into a leadership role within the Digital Strategy and Design team, likely a Head of UX, Head of Content, or a similar senior digital product role. They will collaborate extensively with product teams, designers, and business stakeholders across multiple departments.

Operations Impact: The UX Writer's impact is direct and measurable. By crafting clear, effective, and user-friendly copy, they enhance the usability of digital products, improve customer satisfaction, reduce customer support inquiries, drive conversion rates, and ensure compliance with regulatory requirements. This role directly contributes to the overall success and efficiency of SEB's digital customer interactions.

Growth Opportunities:

• Senior UX Writer/Content Strategist: Advance to a senior individual contributor role, taking on more complex projects, mentoring junior writers, and contributing to higher-level content strategy.

• Lead UX Writer/Content Lead: Transition into a leadership position, managing a team of UX writers, defining content strategy for larger product portfolios, and influencing product roadmaps.

• Specialization: Develop expertise in specific areas such as financial content, localization strategy, or accessibility content design.

• Cross-functional Mobility: Opportunities to move into related roles like Product Management, UX Research, or Digital Marketing, leveraging a deep understanding of user experience and content.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact specifically for a UX Writer within a large organization like SEB, highlighting how this role contributes to business objectives and offers pathways for professional development.

🌐 Work Environment

Office Type: Hybrid Work Environment. SEB offers a blend of in-office collaboration and remote work flexibility. The Riga office is likely a modern workspace designed to foster collaboration.

Office Location(s): Riga, Latvia. Specific office details can be found via the company career page. The role implies significant interaction within the Baltic regional operations.

Workspace Context:

• Collaborative Spaces: The office will likely feature open-plan areas, meeting rooms, and dedicated project spaces to facilitate teamwork with designers, product managers, and other team members.

• Technology Enabled: Access to necessary hardware, software, and digital tools required for UX writing, design collaboration (e.g., Figma, Miro), and communication (e.g., Teams, Slack).

• Team Interaction: Regular opportunities for in-person and virtual team meetings, workshops, and brainstorming sessions to ensure alignment and knowledge sharing.

Work Schedule:

• Standard full-time hours with flexibility to manage personal work-life balance through the hybrid model. Core hours for collaboration are likely expected.

📝 Enhancement Note: The work environment description is structured to provide context for a hybrid role in a corporate setting, emphasizing collaboration and technological support relevant to a UX Writer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by a recruiter to assess basic qualifications and alignment with the role.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, UX writing philosophy, and understanding of the role's responsibilities. Portfolio examples will likely be discussed here.

• Skills Assessment/Work Sample: You may be asked to complete a short UX writing exercise or be given a take-home assignment to demonstrate your skills in a practical scenario.

• Team/Stakeholder Interviews: Meetings with potential colleagues (designers, product managers) and key stakeholders to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with a senior leader for final approval.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest 3-5 UX writing projects that best showcase your skills and experience relevant to SEB's digital products.

• Tell a Story: For each case study, clearly articulate the problem, your process, the constraints, your specific contributions, the solution (your copy), and the measurable results or learnings.

• Show, Don't Just Tell: Include screenshots, wireframes, or prototypes to illustrate the context of your copy. Highlight specific text examples and explain your rationale.

• Focus on Impact: Quantify your achievements whenever possible (e.g., "improved form completion by X%", "reduced support queries related to Y by Z%"). If quantitative data isn't available, use qualitative insights from user testing.

• Tailor to SEB: If possible, subtly tailor your presentation to reflect an understanding of the financial services industry and SEB's brand voice.

Challenge Preparation:

• Understand the UX Process: Be ready to discuss how UX writing fits into the broader product development lifecycle and your role within it.

• Practice Concise Explanations: Prepare to articulate complex ideas simply and clearly, as this is a core skill for a UX Writer.

• Anticipate "Why": For any copy choice you present, be ready to explain the "why" – your strategic reasoning, user insights, or business goals that informed that decision.

• Research SEB: Familiarize yourself with SEB's current digital products, brand voice, and target audience.

📝 Enhancement Note: This section provides actionable advice on preparing for the interview process, with a strong emphasis on portfolio presentation, which is critical for UX Writer roles.

🛠 Tools & Technology Stack

Primary Tools:

• UX Writing/Content Tools: Proficiency with tools used for writing, editing, and managing content within design workflows. This could include:

  • Design Collaboration Tools: Figma, Sketch, Adobe XD (for reviewing designs, adding annotations, and collaborating with designers).
  • Content Management Systems (CMS): Experience with systems used to publish and manage web content.
  • Prototyping Tools: Familiarity with tools like InVision or Axure for reviewing interactive prototypes.

• Project Management Software: Tools such as Jira, Asana, or Trello for managing tasks, workflows, and project timelines.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics or Adobe Analytics to understand user behavior and content performance.

• User Feedback Platforms: Experience with tools for collecting and analyzing user feedback (e.g., surveys, feedback widgets).

CRM & Automation:

• While not a primary focus, understanding how UX copy integrates with CRM systems or marketing automation platforms can be beneficial for context.

📝 Enhancement Note: The tools listed are typical for a UX Writer role, focusing on design collaboration, content management, and understanding user analytics.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the customer in all digital interactions.

• Clarity & Simplicity: A drive to communicate information in the clearest, most straightforward way possible, avoiding jargon and complexity.

• Collaboration: A belief in the power of teamwork and cross-functional partnership to achieve the best outcomes.

• Continuous Improvement: A dedication to iterating and refining digital experiences based on feedback and data.

• Integrity & Trust: Upholding high standards of accuracy and compliance, reflecting SEB's position as a financial institution.

Collaboration Style:

• Proactive Engagement: Actively seeking out designers, product managers, and stakeholders to ensure content is integrated early and effectively.

• Constructive Feedback: Providing and receiving feedback openly and constructively to improve copy and design.

• Cross-functional Alignment: Working to ensure that content supports broader business objectives and regulatory requirements while prioritizing user needs.

• Knowledge Sharing: Contributing to a culture where best practices in UX writing and content design are shared and adopted across teams.

📝 Enhancement Note: The values and collaboration style are inferred from the company's industry, the nature of the role, and the emphasis on user experience and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively navigating the diverse requirements of product, design, legal, compliance, and business teams to create unified and effective copy.

• Simplifying Complex Information: Translating intricate financial products, services, and regulatory requirements into easily understandable language for a broad audience.

• Maintaining Brand Voice Consistency: Ensuring a consistent tone and style across a wide range of digital touchpoints in multiple languages.

• Measuring Impact: Demonstrating the tangible value of UX writing through data and metrics, especially in a traditionally design- or technology-focused environment.

• Adapting to Evolving Digital Landscape: Staying current with new UX trends, tools, and best practices in content design.

Learning & Development Opportunities:

• Advanced UX Writing Techniques: Access to training on specialized areas like conversational design, accessibility writing, and advanced content strategy.

• Industry Trends: Opportunities to attend conferences, webinars, and workshops focused on UX, content design, and digital product development in the financial sector.

• Cross-departmental Exposure: Gaining insights into different areas of the business, such as product management, marketing, and legal, to broaden understanding and impact.

• Mentorship: Potential to be mentored by senior digital leaders or to mentor junior team members as the role progresses.

📝 Enhancement Note: Challenges are defined based on the specific demands of a UX Writer role in a regulated industry, and growth opportunities are aligned with typical career progression and skill development paths in this field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing UX copy for a new feature or digital product. How do you incorporate user research and business requirements?" (Focus on your methodology, collaboration, and iterative approach).

• "Walk me through a challenging UX writing project. What was the problem, what was your solution, and what was the outcome? How did you handle conflicting feedback from stakeholders?" (Prepare a detailed case study emphasizing problem-solving, stakeholder management, and impact).

Company & Culture Questions:

• "Based on your research, what do you see as SEB's biggest opportunities or challenges in its digital customer experience?" (Demonstrate you've researched SEB and understand its context).

• "How would you contribute to a user-centric culture within a team that may not be fully immersed in content design principles?" (Showcase your ability to advocate for UX writing and educate others).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, use a clear "Problem -> Process -> Solution -> Impact" structure.

• Highlight Your Role: Be specific about your contributions and how you collaborated. Use "I" statements when describing your actions.

• Be Ready for Deep Dives: Expect questions about specific word choices, strategic decisions, and how you handled constraints.

• Showcase Versatility: Present examples that demonstrate a range of content types and problem-solving approaches.

• Engage Your Audience: Present with enthusiasm and clarity, making it a conversation rather than a lecture.

📝 Enhancement Note: Interview preparation advice is tailored to UX writing roles, focusing on process, problem-solving, stakeholder management, and effective portfolio presentation.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided link on jobs.eu.lever.co.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights 3-5 of your most relevant UX writing projects, clearly demonstrating your process, problem-solving skills, and measurable impact.

• Resume Optimization: Tailor your resume to emphasize keywords such as "UX Writing," "Content Design," "Copywriting," "User Experience," "Digital Products," "Agile," "Stakeholder Management," and relevant languages (English, Estonian). Quantify achievements where possible.

• Interview Preparation: Practice articulating your UX writing philosophy, walk through your portfolio case studies, and prepare to discuss how you handle collaboration and feedback. Research SEB's digital presence and brand voice.

• Company Research: Familiarize yourself with SEB's mission, values, and recent digital initiatives. Understand their position in the financial services market in the Baltic region.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.