UX Writer - Pleno

📍 Job Overview

Job Title: UX Writer - Pleno

Company: EY

Location: Brasília, Rio de Janeiro, Salvador, Campinas, Recife, Vitória, Curitiba, Goiânia, Macaé, Porto Alegre, Blumenau, Ribeirão Preto, São Paulo, Brazil

Job Type: Full-time

Category: User Experience / Design Operations

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on User Experience (UX) design and content strategy, with a specific emphasis on UX Writing for financial services.

• Responsibilities include conducting user research, creating UX artifacts, and generating digital content for various platforms, including chatbots.

• The position requires proficiency in UX design tools like Figma and Figjam, alongside an understanding of behavioral economics and digital marketing principles.

• Candidates will contribute to a global consulting firm's Financial Services Organization (FSO) by enhancing user interactions and digital product experiences.

📝 Enhancement Note: While the title is "UX Writer," the responsibilities clearly indicate a broader UX Design role encompassing research, content creation, and strategy. The "Pleno" designation in Brazil typically refers to a mid-level professional with 2-5 years of experience. The role is situated within EY's Financial Services Organization (FSO), a key practice area for the firm.

📈 Primary Responsibilities

• Conduct qualitative and quantitative user research, employing methods such as interviews, usability testing, and metric analysis to understand user needs.

• Plan and execute research studies, define research objectives, and develop comprehensive research scripts.

• Analyze and synthesize collected data to derive actionable insights for product and experience improvements.

• Create UX design deliverables including presentations, user journeys, and personas.

• Generate engaging and effective content, leveraging UX Writing and Digital Marketing expertise, particularly for chatbot applications.

• Apply knowledge of Behavioral Economics and Heuristics to inform design decisions and content strategy.

• Collaborate with cross-functional teams to ensure a cohesive and user-centered product development process.

• Stay updated on the latest trends in Artificial Intelligence (AI) and their impact on UX and content.

📝 Enhancement Note: The responsibilities are a blend of UX Research, UX Design, and Content Strategy, with a significant focus on application in digital products and services, particularly chatbots. The inclusion of "AI Market Trends" suggests a forward-looking approach to user experience.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Marketing, Advertising, or a related field. Experience:

• 1 to 2 years of professional experience in UX Design, UX Writing, or Content Design. Required Skills:

• Proficiency in Figma and Figjam for design and collaboration.

• Strong understanding of UX principles, user research methodologies (interviews, usability testing), and data analysis.

• Excellent UX Writing and content creation skills, with experience in developing content for chatbots.

• Knowledge of Digital Marketing strategies and their application in UX.

• Familiarity with Behavioral Economics concepts and their influence on user behavior.

• Understanding of Heuristics and their application in usability evaluation.

• Creative thinking, strong engagement, and a proactive, questioning mindset.

• Awareness of the Artificial Intelligence (AI) market and its implications for UX. Preferred Skills:

• Basic knowledge of IBM Watson or Dialogflow for chatbot development.

• Experience in conducting market analysis within the financial services sector.

• Familiarity with auditing and consulting processes within a professional services firm.

📝 Enhancement Note: The experience requirement of "1 to 2 years" aligns with the "Pleno" designation, indicating a need for foundational experience rather than senior-level expertise. The explicit mention of IBM Watson/Dialogflow, though listed as basic knowledge, suggests a preference for candidates with some exposure to conversational AI platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 1-2 UX projects demonstrating your end-to-end design process, from research to final implementation.

• Highlight specific examples of UX Writing, including microcopy, error messages, and chatbot dialogue flows.

• Include case studies that detail user research methodologies employed, user pain points identified, and how your design solutions addressed them.

• Present user journey maps, personas, and wireframes/prototypes created using Figma or Figjam.

• Demonstrate your ability to analyze user feedback and iterate on designs based on data and testing outcomes. Process Documentation:

• Document your approach to user research, including planning, execution, and synthesis of findings.

• Detail your content strategy process, including tone of voice, style guides, and content governance for digital products.

• Outline your workflow for collaborating with cross-functional teams (e.g., developers, product managers, marketing).

• Explain how you integrate behavioral economics principles and digital marketing insights into your UX design and writing processes.

📝 Enhancement Note: For a "Pleno" level UX Writer/Designer role, a portfolio should clearly articulate the candidate's thought process, research skills, and ability to translate user needs into effective content and design. Emphasis should be placed on projects that showcase problem-solving and measurable impact.

💵 Compensation & Benefits

Salary Range:

• Based on EY's "Pleno" designation (mid-level) and the diverse locations across Brazil (including major hubs like São Paulo, Rio de Janeiro, Brasília, etc.), the estimated annual salary range for a UX Writer with 1-2 years of experience is between R$ 60,000 and R$ 90,000. This range accounts for regional cost of living differences and the typical compensation structure for consulting and technology roles in Brazil. Benefits:

• Flexible work environment and culture.

• Opportunities for global career development and international experience.

• Diverse and inclusive workplace, recognized by Great Place to Work.

• Access to internal programs and initiatives focused on equity and professional growth.

• Comprehensive professional development and training programs.

• Health and wellness benefits (details typically provided upon offer). Working Hours:

• Standard full-time working hours, approximately 40 hours per week, with flexibility to adapt to project needs and team collaboration.

📝 Enhancement Note: Salary estimates are based on general market data for UX professionals in Brazil, considering the "Pleno" level and the specific locations listed. EY, as a global professional services firm, typically offers competitive benefits packages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Consulting, Assurance, Tax, Strategy, and Transactions) with a strong focus on Financial Services.

Company Size: EY is a global leader with over 300,000 employees worldwide, indicating a large, established corporate structure with vast resources and opportunities.

Founded: 1989 (as Ernst & Young), with roots tracing back to the 19th century. This long history signifies stability, established processes, and a deep understanding of various industries.

Team Structure:

• This role is part of the Financial Services Organization (FSO) at EY, a specialized business unit serving clients in capital markets, banking, insurance, and asset management.

• The UX team likely operates within a broader digital transformation or technology consulting practice, collaborating closely with strategy, implementation, and audit teams.

• Reporting lines will likely involve a UX Lead or Design Manager, with frequent interaction with project managers, business analysts, and client stakeholders. Methodology:

• EY emphasizes a data-driven approach, leveraging analytics and research to inform strategies and solutions.

• Design Thinking and Agile methodologies are likely integrated into project workflows to foster innovation and adaptability.

• A strong focus on client collaboration and co-creation is a hallmark of consulting firms like EY.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's position as a "Big Four" professional services firm means operations professionals can expect structured processes, a focus on client delivery, and a culture that values professional development and adherence to best practices. The FSO specialization means domain knowledge in financial services is a significant advantage.

📈 Career & Growth Analysis

Operations Career Level: This "Pleno" (mid-level) UX Writer role signifies a professional who has moved beyond entry-level tasks and can independently manage core responsibilities. They are expected to contribute meaningfully to projects, demonstrate problem-solving skills, and begin mentoring junior team members.

Reporting Structure: The role likely reports to a Senior UX Designer, UX Lead, or Design Manager within the FSO's digital or technology consulting practice. Collaboration will be extensive with project managers, business analysts, and client-side teams.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services for financial institutions. By crafting clear, concise, and user-friendly content, they directly influence user adoption, satisfaction, and efficiency, thereby contributing to client success and EY's reputation for delivering high-quality digital solutions.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UX Writing, conversational AI design, behavioral economics, and advanced UX research techniques.

• Specialization: Develop a niche within financial services UX, focusing on areas like digital banking, insurtech, or capital markets platforms.

• Leadership Development: Progress to Senior UX Writer, UX Lead, or UX Manager roles, overseeing projects and teams.

• Cross-functional Exposure: Gain experience in broader digital transformation projects, strategy consulting, or technology implementation.

• Mentorship: Opportunities to mentor junior designers and writers, fostering a learning environment.

📝 Enhancement Note: EY's global presence and diverse service lines offer significant potential for career progression. The emphasis on "future-ready skills" and "AI market trends" suggests a commitment to developing talent in emerging areas of UX and technology.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within EY's Brazilian locations. The work will involve collaboration within EY offices and potentially at client sites.

Office Location(s): The role is available across multiple EY offices in Brazil, including major metropolitan areas like Brasília, Rio de Janeiro, Salvador, Campinas, Recife, Vitória, Curitiba, Goiânia, Macaé, Porto Alegre, Blumenau, Ribeirão Preto, and São Paulo. This offers flexibility in choosing a preferred work location.

Workspace Context:

• The workspace will likely be a professional office setting designed for collaboration, with access to necessary technology and tools.

• Expect an environment that fosters innovation, client service, and continuous learning, typical of a global consulting firm.

• Opportunities for interaction with diverse teams, including UX designers, developers, business consultants, and clients, will be abundant.

Work Schedule: The standard work schedule is likely Monday to Friday, approximately 40 hours per week. While on-site, there may be some flexibility, but the role's nature often requires responsiveness to project deadlines and client needs.

📝 Enhancement Note: The availability across multiple cities is a significant advantage for candidates within Brazil. The on-site requirement suggests a strong emphasis on in-person collaboration and team synergy, which is common in client-facing consulting roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into your experience, skills, and understanding of UX principles and the role's responsibilities.

• Technical/Skills Assessment: This may involve a practical exercise or a portfolio review to evaluate your UX writing, design, and research capabilities. Expect to discuss your design process and problem-solving approach.

• Team/Stakeholder Interviews: Meetings with potential colleagues or cross-functional team members to gauge collaboration style and fit within the EY FSO team.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit within EY's broader strategy.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best showcase your UX writing, research, and design skills, particularly those relevant to financial services or complex digital products.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, content creation), the tools you used, and the measurable outcomes or impact.

• Highlight UX Writing: Explicitly call out your contributions as a UX Writer. Show examples of microcopy, UI text, chatbot dialogues, and explain the rationale behind your word choices.

• Demonstrate Research: Showcase your user research methodologies and how you translated insights into design and content decisions.

• Tool Proficiency: Mention and ideally showcase work done in Figma and Figjam.

• Tailor to EY: If possible, include projects that hint at an understanding of financial services or complex enterprise software.

Challenge Preparation:

• Be prepared for a potential design challenge or case study. This might involve analyzing a scenario, proposing UX solutions, and outlining content strategies.

• Practice articulating your thought process clearly and concisely, focusing on how you would approach a problem using UX methodologies and writing skills.

• Prepare to discuss your understanding of Behavioral Economics, Digital Marketing, and AI in the context of UX.

• Have clear examples ready to illustrate your experience with chatbots and conversational AI.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should be ready to walk through their projects and articulate the "why" behind their design and content decisions, demonstrating a strategic approach to UX.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design workflows. Proficiency is a must.

• Figjam: Used for brainstorming, ideation, user flows, and collaborative whiteboarding sessions.

Analytics & Reporting:

• While not explicitly mentioned, experience with analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) for user behavior analysis would be beneficial.

• Ability to interpret data from user research and usability testing is key. CRM & Automation:

• IBM Watson / Dialogflow (Basic Knowledge): For understanding and potentially contributing to chatbot development, natural language processing (NLP), and conversational AI interfaces.

• Familiarity with project management tools (e.g., Jira, Asana) and collaboration platforms (e.g., Slack, Microsoft Teams) is expected in a consulting environment.

📝 Enhancement Note: The emphasis on Figma and Figjam is clear. Basic knowledge of chatbot platforms like IBM Watson and Dialogflow indicates a need for understanding conversational design principles, even if not directly building complex AI models.

👥 Team Culture & Values

Operations Values:

• Client Focus: A strong commitment to understanding and meeting client needs within the financial services sector.

• Excellence & Quality: Striving for high standards in research, design, content, and overall project delivery, as expected from a Big Four firm.

• Collaboration: Working effectively within diverse, cross-functional teams, both internally at EY and with client teams.

• Innovation: Embracing new technologies and methodologies, particularly in AI and digital transformation, to provide cutting-edge solutions.

• Inclusion & Diversity: Valuing diverse perspectives and fostering an inclusive environment, as highlighted by EY's GPTW recognition.

Collaboration Style:

• Expect a highly collaborative environment where UX professionals work closely with strategists, developers, business analysts, and client stakeholders.

• Open communication, constructive feedback, and a proactive approach to problem-solving are encouraged.

• The culture likely promotes knowledge sharing and continuous learning, essential for staying ahead in the rapidly evolving fields of UX and consulting.

📝 Enhancement Note: EY's stated values of inclusion and diversity, along with its recognition as a Great Place to Work, suggest a culture that supports employee well-being and professional growth, balanced with the demanding nature of consulting work.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging UX and Business Needs: Effectively translating complex financial services requirements and business objectives into user-centered designs and content.

• Navigating Diverse Client Environments: Adapting to various client cultures, technological stacks, and project complexities across different financial institutions.

• Staying Ahead of AI & UX Trends: Continuously learning and applying new developments in AI, conversational design, and user research to maintain relevance and provide innovative solutions.

• Balancing Speed and Quality: Delivering high-quality UX and content within the often fast-paced project timelines common in consulting.

Learning & Development Opportunities:

• EY Badges & Certifications: Access to EY's internal learning platforms and opportunities to gain industry-recognized certifications.

• Global Mobility: Potential to work on international projects or engage with global EY teams, broadening experience.

• Mentorship Programs: Structured mentorship from senior professionals to guide career development and skill acquisition.

• Industry Conferences & Training: Opportunities to attend relevant UX, design, and AI conferences or specialized training sessions.

📝 Enhancement Note: The challenges presented are typical for a UX professional in a consulting environment, requiring adaptability, strong problem-solving skills, and a commitment to continuous learning. EY's commitment to development is a key factor for growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex user problem you solved through UX writing and design. What was your process, and what was the outcome?"

• "How would you approach designing the user experience and content for a new chatbot intended for a banking application?"

• "Explain how you would use Behavioral Economics principles to encourage users to adopt a new digital financial service."

• "How do you stay updated on AI trends and incorporate them into your UX practice?" Company & Culture Questions:

• "What interests you about EY, particularly our Financial Services Organization?"

• "How do you approach collaboration with developers and product managers on a project?"

• "Describe a time you received constructive feedback on your design or writing. How did you respond?"

• "What are your thoughts on diversity and inclusion in the workplace, and how do you contribute to an inclusive team environment?" Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of the project and your role, then dive into the problem statement, your research findings, the design and content solutions, and finally, the impact and learnings.

• Highlight UX Writing: Dedicate specific slides or sections to your UX writing contributions. Show examples of copy and explain the rationale, A/B testing results, or user feedback that informed your choices.

• Data & Metrics: Quantify your impact whenever possible. Use metrics from usability tests, user surveys, or analytics to demonstrate the effectiveness of your work.

• Process Visualization: Use diagrams, flowcharts, and visuals to illustrate your design process and decision-making.

• Conciseness: Be prepared to present within a set timeframe, focusing on the most critical aspects of your projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic understanding of UX, strong writing and research skills, and the ability to articulate impact through data and case studies, tailored to the consulting context of EY.

📌 Application Steps

To apply for this UX Writer position at EY:

• Submit your application through the EY Careers portal via the provided URL.

• Tailor your resume: Highlight your experience with UX design, UX writing, user research, Figma/Figjam, and any exposure to chatbots or AI. Quantify your achievements with metrics where possible.

• Prepare your portfolio: Ensure it showcases your best work, clearly detailing your process, your role, and the impact of your UX writing and design contributions. Have specific examples ready for chatbot content and user research.

• Research EY and FSO: Understand EY's values, its position in the financial services industry, and its approach to digital transformation.

• Practice your interview responses: Prepare for behavioral, technical, and situational questions, focusing on demonstrating your problem-solving skills and collaborative approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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