UX Writer

📍 Job Overview

Job Title: UX Writer

Company: VASS ECOSYSTEM

Location: Colombia

Job Type: Full-Time

Category: User Experience / Content Strategy

Date Posted: 2026-05-11

Experience Level: Senior (5+ years)

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Drive the strategic direction of product content and user experience through expert UX Writing.

• Transform complex information into clear, compelling, and user-centric narratives across all digital touchpoints.

• Collaborate cross-functionally with Design, Research, Product Management, and Development to ensure content coherence and strategic alignment.

• Develop and maintain critical content assets, including style guides and content patterns, to ensure brand consistency and operational efficiency.

• Leverage data analysis and user feedback to continuously iterate and optimize product communication and user journeys.

📝 Enhancement Note: The role of UX Writer at VASS ECOSYSTEM is positioned as a "Senior" role with a strong emphasis on product design integration and strategic decision-making. The candidate is expected to not only create content but also to influence the overall product narrative and user experience strategy, acting as a key contributor to business growth within the digital ecosystem.

📈 Primary Responsibilities

• Define and champion the product's voice and tone, ensuring it resonates with target audiences and aligns with brand identity.

• Craft clear, concise, and effective microcopy, user flows, error messages, and other essential in-product content.

• Create end-to-end content solutions that guide users seamlessly through their journey, from initial discovery to final interaction.

• Actively participate in workshops, discovery sessions, and user validation activities to gather insights and inform content strategy.

• Develop, document, and maintain comprehensive style guides and content pattern libraries to ensure consistency and scalability.

• Collaborate closely with UI/UX Designers, User Researchers, Product Managers, and Developers to ensure a unified and exceptional user experience.

• Analyze user data, feedback, and performance metrics to identify areas for content improvement and iterative enhancements.

• Contribute to the overall product strategy by advocating for user-centered content solutions that drive business objectives.

• Ensure all content aligns with business goals, user needs, and technical constraints.

📝 Enhancement Note: The core responsibilities highlight a strategic and collaborative function. The UX Writer is expected to be an integral part of the product development lifecycle, not just a content producer. This involves active participation in strategic discussions and a data-driven approach to content optimization, indicating a role with significant influence on product success.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in English, Communications, Journalism, HCI, Design, or a related field is typically preferred for UX Writing roles. The emphasis is on demonstrable skills and experience.

Experience: Minimum of 5 years of experience as a UX Writer, Content Designer, or similar role, with a strong focus on product design and digital transformation. Proven experience in a Senior capacity, capable of leading content initiatives and mentoring junior team members.

Required Skills:

• UX Writing Expertise: Proficient in crafting microcopy, user flows, error messages, onboarding materials, and other in-product content.

• Content Strategy: Ability to develop and execute comprehensive content strategies aligned with business goals and user needs.

• Voice and Tone Definition: Skilled in establishing and maintaining a consistent and appropriate product voice and tone.

• Product Design Collaboration: Proven experience working closely with designers, researchers, and product managers in an agile environment.

• Information Architecture: Understanding of how content fits within the broader structure and navigation of a product.

• User Research & Analysis: Ability to interpret user research, feedback, and data to inform content decisions.

• Style Guide & Pattern Development: Experience creating and maintaining content style guides and reusable content patterns.

• End-to-End Content Creation: Capacity to manage content from initial concept through to implementation and iteration.

• Problem-Solving: Strong analytical and critical thinking skills to identify and resolve content-related friction points.

• Communication: Excellent written and verbal communication skills, with the ability to articulate content decisions clearly.

Preferred Skills:

• Experience with A/B testing content variations.

• Familiarity with SEO best practices for content.

• Knowledge of Marketing Automation principles and tools.

• Experience in the consulting or digital transformation industry.

• Proficiency in Spanish for content creation and collaboration within the Colombian market.

📝 Enhancement Note: The "Senior" designation and the explicit requirement for 5 years of experience, coupled with the expectation to "transform complex information into clear content" and "detect frictions and propose improvements," strongly suggest a need for a candidate with a strategic mindset and a proven track record of impactful UX writing. The focus on collaboration with design, research, and product further solidifies this.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated UX Writing Projects: Showcase a minimum of 3-5 distinct projects highlighting your UX writing process, from discovery and strategy to final execution and impact.

• Case Study Depth: For each project, include a clear explanation of the problem, your role, the content strategy employed, specific examples of copy (before/after if applicable), and measurable outcomes.

• Voice and Tone Examples: Provide examples demonstrating your ability to define and apply distinct brand voices and tones across different product features or user journeys.

• Content Strategy Documentation: Include samples of style guides, content pattern libraries, or other documentation you've created to ensure content consistency and scalability.

• Cross-functional Collaboration Evidence: Illustrate how you've worked with design, research, product, and engineering teams, showcasing your ability to integrate feedback and achieve shared goals.

• Data-Driven Iteration: Present examples where you've used data, analytics, or user feedback to iterate on content and improve user experience or achieve business objectives.

Process Documentation:

• Workflow Design: Detail your typical process for tackling a new UX writing project, from initial brief to final implementation.

• Content Audits and Gap Analysis: Demonstrate your ability to audit existing content, identify gaps, and propose strategic improvements.

• Collaboration Protocols: Outline how you establish and maintain effective communication and collaboration with cross-functional teams.

• Measurement and Performance: Explain how you track the effectiveness of your content and report on its impact, linking it to user behavior and business metrics.

📝 Enhancement Note: Given the senior nature of the role and the emphasis on strategic impact, a robust portfolio is critical. Candidates should be prepared to walk through their process, demonstrate strategic thinking beyond just writing, and quantify the impact of their work. This section is crucial for demonstrating their ability to drive business growth through content.

💵 Compensation & Benefits

Salary Range: 4,500,000 - 5,000,000 COP per month, plus a potential bonus of 500,000 COP per month.

Benefits:

• Job Stability: Long-term employment opportunity, aligning with the company's goal of fostering continuous growth and development within the team.

• Personalized Career Plan: Structured professional development tailored to individual career aspirations and growth within NATEEVO.

• Flexible Hours: Adaptable work schedule to accommodate personal needs and promote work-life balance.

• Smartworking: Option for remote work, offering flexibility in how and where work is performed.

• Work-Life Balance: Company commitment to ensuring a healthy integration of professional and personal life.

• Open Space Office: Collaborative and dynamic office environment designed to foster idea flow and teamwork.

• Professional Certifications: Support for obtaining certifications to enhance skills and career progression.

• Connectivity Allowance: Financial support for internet services, crucial for remote and hybrid work.

• Prepaid Medicine: Comprehensive health coverage to ensure employee well-being.

Working Hours: While not explicitly stated as a fixed number, the mention of "flexible hours" and "work-model by objectives" suggests a results-oriented approach. A standard full-time workload in Colombia is typically around 40-48 hours per week, with flexibility in scheduling.

📝 Enhancement Note: The salary range provided is competitive for a senior UX Writer role in Colombia. The inclusion of a monthly bonus indicates a performance-driven compensation structure. The benefits package is comprehensive, emphasizing employee well-being, professional growth, and flexibility, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting & Digital Transformation. VASS ECOSYSTEM, through its NATEEVO brand, focuses on helping partners improve their businesses via digitalization. This suggests a dynamic, forward-thinking environment that embraces innovation and client success.

Company Size: While not explicitly stated by number, the description implies a growing team with a strong emphasis on "talent" and "good professionals." The mention of "multipdisciplinary teams with expertise in the entire digital ecosystem" suggests a medium to large-sized organization with diverse capabilities.

Founded: The founding date is not provided, but the company's emphasis on continuous development, embracing challenges, and evolving digital ecosystems indicates a company that has established itself but remains agile and growth-oriented.

Team Structure:

• NATEEVO Brand Focus: The role is within the NATEEVO team, which is described as a "team of people dedicated to helping our partners become better companies."

• Multidisciplinary Expertise: Teams are composed of professionals with expertise across the digital ecosystem, including Analytics, User Experience, UI Design, SEO, SEM, Social Media, Marketing Automation, Change Management, Creativity, and Brand.

• Collaborative Environment: Emphasis on "good professionals, with a lot of self-demand, companionship, passion, and continuous growth." The office is described as "open space for ideas to flow freely."

• Growth-Oriented: The company actively seeks to grow by incorporating individuals who can drive business and take on complex challenges.

Methodology:

• Digitalization as a Core: Technology and digital strategy are foundational to their approach.

• User-Centricity: Strong focus on User Experience (UX) and understanding user needs.

• Data-Driven Decisions: Implied through the mention of Analytics and the need to analyze data and feedback.

• Agile and Iterative: The nature of digital transformation projects suggests an agile and iterative approach to problem-solving and solution delivery.

• Focus on Value: The primary goal is to "contribute maximum value to our clients' business."

Company Website: https://vasscompany.csod.com/ux/ats/careersite/4/home/requisition/6267?c=vasscompany (Note: This URL appears to be an applicant tracking system (ATS) link, not a direct company website. A more general company website for VASS ECOSYSTEM or NATEEVO would be ideal for further research.)

📝 Enhancement Note: The "NATEEVO" brand suggests a specific division or initiative within VASS ECOSYSTEM. The company culture is strongly characterized by a "GEN NATEEVO" – a spirit of continuous learning, self-demand, passion, and a drive to tackle complex challenges. This is a key cultural differentiator that candidates should understand and align with. The multidisciplinary team structure is a significant advantage for a UX Writer, fostering rich collaboration.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Writer position. It signifies a level of expertise where the individual is expected to not only execute tasks but also to define strategy, mentor others, and contribute significantly to business objectives. The role involves transforming complex information into clear, actionable content and proactively identifying areas for improvement, indicating a leadership potential within the content domain.

Reporting Structure: The description implies the UX Writer will work closely with design, research, product management, and development. While a direct reporting manager isn't specified, they will likely report to a Head of Product, Design Lead, or a similar senior role overseeing product development and user experience initiatives. The role is positioned to "take charge of the management of the area and help us boost it by generating more business," suggesting a potential path towards leading a content or UX writing function.

Operations Impact: The UX Writer's impact is directly tied to enhancing the user experience, improving product adoption, increasing conversion rates, and driving user satisfaction. By translating complex information into clear content, they reduce user friction, support business goals, and ultimately contribute to increased revenue and client success for VASS ECOSYSTEM's partners. The role is expected to "generate more business" through its strategic contributions.

Growth Opportunities:

• Leadership Development: The stated goal of finding someone to "take charge of the management of the area and help us boost it by generating more business" points to a clear growth path towards managing a content/UX writing team or department.

• Skill Specialization: Opportunities to deepen expertise in specific areas of the digital ecosystem, such as marketing automation content, advanced analytics interpretation for content, or specialized UX writing for complex B2B solutions.

• Cross-Functional Expertise: Working within multidisciplinary teams provides exposure to various digital disciplines, fostering a broader understanding of the digital ecosystem and enabling more holistic contributions.

• Continuous Learning: The company culture emphasizes "continuous growth" and offers "certifications" and a "personalized career plan," indicating a commitment to ongoing professional development.

📝 Enhancement Note: The description explicitly mentions the desire to grow the area and generate more business, offering a clear indication of a leadership track. This role is not just about writing; it's about strategic contribution and business development through UX writing expertise. Candidates should highlight their experience in driving business outcomes and their potential for leadership.

🌐 Work Environment

Office Type: Hybrid work model with 2 days per week in the office. The office is described as an "open space for ideas to flow freely," suggesting a collaborative and dynamic physical workspace.

Office Location(s): The primary office location is specified as Cl. 98 #22-64 in Colombia. This provides a physical hub for in-person collaboration and team engagement.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team meetings, workshops, and spontaneous idea sharing, fostering a sense of community and shared purpose.

• Technology-Enabled: As a digital transformation company, it's reasonable to expect a modern technology stack supporting seamless remote and in-office collaboration, including necessary tools for design, communication, and project management.

• Cross-Functional Interaction: The open-space design and hybrid model encourage regular interaction with colleagues from various disciplines (design, research, product, development), facilitating a holistic approach to product development.

Work Schedule: The company offers "flexible hours" and operates on a "work-model by objectives." While a standard full-time commitment is expected (likely 40-48 hours per week), employees have autonomy in how they structure their day to meet objectives, balancing personal needs with professional responsibilities.

📝 Enhancement Note: The hybrid model with a specific office presence (2 days/week) indicates a deliberate effort to balance flexibility with in-person collaboration. Candidates should be prepared to discuss their preferred work style within this hybrid framework and highlight how they maintain productivity and collaboration in both remote and office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio to assess basic qualifications and experience.

• Portfolio Presentation & Discussion: A key stage will involve presenting your portfolio, discussing specific projects, your UX writing process, and how you've driven impact. Be prepared to articulate your strategic thinking, problem-solving skills, and collaboration approach.

• Cross-Functional Interviews: You may meet with key stakeholders from Design, Product, and Research teams to assess your collaboration style and ability to integrate into their workflows.

• Behavioral and Situational Questions: Expect questions about how you handle challenges, manage competing priorities, and contribute to team culture.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your senior-level expertise, strategic thinking, and ability to drive business impact. Focus on quality over quantity.

• Tell a Story: Structure your case studies to clearly define the problem, your unique contribution, the process, the solution (your copy), and the measurable results. Use visuals where appropriate.

• Highlight Process: Emphasize your UX writing methodology, how you collaborate, and how you use data and research to inform your decisions.

• Quantify Impact: Whenever possible, use metrics (e.g., conversion rate improvements, task completion rates, reduction in support tickets) to demonstrate the value of your work.

• Tailor to VASS ECOSYSTEM: Research VASS ECOSYSTEM and NATEEVO's mission, values, and client work. Frame your examples to show how your skills align with their objectives.

Challenge Preparation:

• Content Strategy Scenario: You might be given a scenario to outline a content strategy for a new feature or product. Focus on user needs, business goals, and key messaging.

• Microcopy Exercise: You may be asked to rewrite existing copy for clarity, conciseness, and user-friendliness, or to write copy for specific UI elements.

• Voice and Tone Application: Prepare to discuss how you would adapt your writing style for different target audiences or product contexts.

• Collaboration Simulation: Be ready to discuss how you would approach a situation involving differing opinions between Design, Product, and Engineering on content.

📝 Enhancement Note: The emphasis on "transforming complex information into clear content" and "detecting frictions and proposing improvements" suggests that interviewers will be looking for proactive problem-solvers who can articulate their strategic approach. The portfolio is paramount, so candidates must be ready to deeply discuss their work and its impact.

🛠 Tools & Technology Stack

Primary Tools:

• UX Writing / Content Design Tools: While specific tools aren't listed, proficiency with tools used for content creation, collaboration, and prototyping is expected. This could include Figma (for design integration), Sketch, Adobe Creative Suite, or specialized content management systems.

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for day-to-day communication and team coordination.

• Project Management Software: Experience with tools like Jira, Asana, Trello, or Monday.com for managing workflows and tracking progress.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or Mixpanel to understand user behavior and content performance.

• User Feedback Tools: Experience with survey platforms (e.g., SurveyMonkey, Typeform), user testing platforms, or in-app feedback mechanisms.

• Data Visualization Tools: Basic understanding of how to interpret data presented in dashboards (e.g., Tableau, Power BI) or reports.

CRM & Automation:

• CRM Systems: While not a direct CRM role, an understanding of how content impacts the customer journey within CRM systems (like Salesforce, HubSpot) can be beneficial.

• Marketing Automation Platforms: Familiarity with platforms like HubSpot, Marketo, or Pardot is a plus, especially concerning how content is used in automated campaigns.

• Content Management Systems (CMS): Experience with CMS platforms for managing website or application content.

📝 Enhancement Note: The role requires a strong understanding of the digital ecosystem, which implies familiarity with a range of tools. While not explicitly listed, a UX Writer should be comfortable with design software to collaborate effectively, analytics tools to measure impact, and project management tools to stay organized. The mention of "Marketing Automation" and "Analytics" in the job description further suggests the importance of these tool categories.

👥 Team Culture & Values

Operations Values:

• Talent & Excellence: A core value is the pursuit of "talent" and ensuring "quality and excellence" in project delivery. This means a high standard for work and a commitment to continuous improvement.

• Collaboration & Companionship: The culture emphasizes "good professionals, at the same time good professionals," highlighting a balance of skill and interpersonal qualities. "Companionship" suggests a supportive and team-oriented environment.

• Passion & Growth: A "passion" for their work and a commitment to "continuous growth" are central to the "GEN NATEEVO." This means embracing challenges and constantly seeking to learn and develop.

• Self-Demand & Accountability: Professionals are expected to have "a lot of self-demand," indicating a proactive and results-oriented mindset.

• Innovation & Adaptability: The company's focus on digitalization and embracing "complex and challenging" digital ecosystem tasks implies a culture that values innovation and the ability to adapt to evolving technologies and market needs.

Collaboration Style:

• Multidisciplinary Integration: The company operates with multidisciplinary teams, requiring seamless collaboration across different expertise areas (UX, Design, Product, Engineering, Marketing, etc.).

• Workshop-Based: Active participation in workshops and discovery sessions indicates a preference for collaborative brainstorming and problem-solving.

• Feedback-Driven: The emphasis on analyzing data and feedback suggests a culture where constructive criticism is valued and used for iteration.

• Open Communication: The "open space office" and emphasis on companionship foster an environment conducive to open dialogue and idea sharing.

📝 Enhancement Note: The "GEN NATEEVO" is the overarching cultural identifier. It encapsulates a drive for excellence, a passion for digital transformation, a commitment to continuous learning, and a strong sense of collaboration and self-accountability. Candidates should demonstrate how their personal values and work style align with these core tenets.

⚡ Challenges & Growth Opportunities

Challenges:

• Transforming Complexity: A primary challenge is taking intricate technical or business information and distilling it into simple, user-friendly language. This requires deep understanding and strong communication skills.

• Balancing Stakeholder Needs: Navigating diverse requirements and opinions from Product, Design, Research, and Development teams to create cohesive content that satisfies all objectives.

• Driving Business Growth: The explicit goal of "generating more business" presents a challenge to demonstrate the direct ROI of UX writing and to proactively identify opportunities where content can drive revenue or efficiency.

• Evolving Digital Landscape: Staying abreast of new digital trends, technologies, and user behavior patterns to ensure content remains relevant and effective in a rapidly changing environment.

• Maintaining Consistency: Ensuring a consistent voice, tone, and user experience across a growing suite of products and services.

Learning & Development Opportunities:

• Leadership Track: The opportunity to "take charge of the management of the area" and "boost it by generating more business" offers a clear path towards leadership and management roles.

• Specialized Skill Development: Exposure to various digital disciplines within multidisciplinary teams can lead to specialization in areas like content strategy for AI, marketing automation copywriting, or advanced analytics for content optimization.

• Industry Certifications: The company offers support for professional certifications, providing structured learning and validation of new skills.

• Mentorship and Coaching: Working in a team of experienced professionals and potentially a senior leader offers opportunities for informal and formal mentorship.

• Exposure to Diverse Projects: Working with different clients and projects within the digital ecosystem provides a broad range of experiences and challenges to learn from.

📝 Enhancement Note: The challenges are framed as opportunities for growth. The company is looking for someone who thrives on complexity, can strategically impact business outcomes, and is eager to develop their leadership capabilities within a dynamic digital transformation context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for defining the voice and tone of a new product or feature. How would you ensure it aligns with VASS ECOSYSTEM's brand and objectives?" (Prepare to discuss research, stakeholder alignment, and documentation.)

• "Walk us through a time you transformed complex technical information into user-friendly content. What was the challenge, your approach, and the outcome?" (Focus on a specific project from your portfolio, highlighting your strategic thinking and impact.)

Company & Culture Questions:

• "What does the 'GEN NATEEVO' mean to you, and how do you embody those values in your work?" (Connect your personal work ethic and values to their stated culture of passion, growth, and self-demand.)

• "How do you see UX writing contributing to business growth and generating more business for a digital transformation consultancy like VASS ECOSYSTEM?" (Think about conversion rates, user retention, reduced support costs, and enhanced brand perception.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 key projects that best represent your senior-level UX writing skills, strategic input, and demonstrable results.

• Structure Your Narrative: For each project, clearly articulate the problem, your specific role and contributions, your process (research, ideation, execution), the content solutions you developed, and the quantifiable business impact.

• Showcase Your Process: Explain how you arrived at your solutions, not just what the solutions were. Discuss your collaboration methods, how you incorporated feedback, and how you used data.

• Be Ready for Deep Dives: Anticipate questions about specific word choices, strategic decisions, and how you measured success. Be prepared to defend your choices with rationale.

• Highlight Business Acumen: Connect your UX writing efforts directly to business objectives like user engagement, conversion, retention, or efficiency.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on strategic thinking, collaboration, and demonstrable impact. Candidates should prepare to not only showcase their writing skills but also their ability to function as a strategic partner within a product team and contribute to business growth.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the VASS ECOSYSTEM careersite.

• Portfolio Customization: Tailor your resume and portfolio to specifically highlight your 5+ years of senior-level UX writing experience, focusing on product design integration, content strategy, and measurable business impact. Ensure your portfolio includes detailed case studies demonstrating your process and results.

• Resume Optimization: Clearly articulate your experience in transforming complex information into clear content, defining product voice and tone, and collaborating cross-functionally. Use keywords from the job description such as "UX Writing," "Content Strategy," "Product Design," "User Research," and "Microcopy."

• Interview Preparation: Practice presenting your portfolio with a focus on storytelling, quantifying results, and articulating your strategic approach. Prepare answers for behavioral and situational questions, especially those related to collaboration and problem-solving in a hybrid environment.

• Company Research: Thoroughly research VASS ECOSYSTEM and the NATEEVO brand. Understand their mission, values, and the types of digital transformation projects they undertake. Be prepared to discuss how your "GEN NATEEVO" aligns with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.