UX Writer

📍 Job Overview

Job Title: UX Writer

Company: BetterMe

Location: Ukraine

Job Type: Full-time

Category: UX Writing / Content Design

Date Posted: May 18, 2026

Experience Level: Mid-Level (1-3 years)

Remote Status: Fully Remote

🚀 Role Summary

• Crafting compelling and user-centric microcopy for a global wellness ecosystem, impacting millions of users.

• Collaborating closely with UX/UI designers within Figma to ensure intuitive and human-centered product experiences.

• Translating complex product goals and user needs into clear, concise, and effective in-app language.

• Leveraging UX research and data insights to iteratively improve the clarity and resonance of product content.

• Maintaining and evolving a comprehensive content style guide to ensure brand consistency in voice, tone, and terminology.

📝 Enhancement Note: This role is positioned as a UX Writer within a "mobile product design team," indicating a strong focus on the user interface and the direct impact of language on user interaction and adoption. The emphasis on a "global wellness ecosystem" suggests a need for culturally sensitive and broadly appealing language. The company's mission to empower millions implies a significant scale of impact for the chosen candidate.

📈 Primary Responsibilities

• Develop, write, and refine microcopy for all in-app user journeys, including onboarding flows, error messages, paywalls, success screens, empty states, and push notifications.

• Partner with UX/UI Designers in Figma to integrate copy seamlessly into wireframes and prototypes, addressing user needs and ensuring a cohesive user experience.

• Collaborate with Product Owners (POs) to thoroughly understand product objectives, user context, flow logic, and translate these into strategic copy decisions.

• Apply insights derived from UX research, user testing, and A/B testing to enhance the clarity, effectiveness, and emotional resonance of in-app language.

• Contribute to the development, maintenance, and enforcement of the product's content style guide, ensuring consistency in voice, tone, terminology, and brand messaging across all touchpoints.

• Advocate for user-centered language and content best practices within the design and product teams.

• Utilize AI writing tools to augment the content creation process, improve efficiency, and explore creative language options.

📝 Enhancement Note: The primary responsibilities clearly define a hands-on UX writing role focused on tactical execution within the product development lifecycle. The mention of "paywalls" and "success screens" suggests involvement in conversion-focused content, while "error messages" and "empty states" highlight the importance of helpful and supportive language. The integration with Figma and collaboration with POs underscore the cross-functional nature of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Journalism, Human-Computer Interaction, or a related field is often beneficial for understanding language and user behavior.

Experience: 1-3 years of demonstrable experience in UX writing, content design, or a similar role focused on digital product interfaces. Mobile product experience is highly valued.

Required Skills:

• Advanced English Proficiency: Exceptional command of written and spoken English, with the ability to write with clarity, precision, and an appropriate tone for a global audience.

• UX Writing Expertise: Proven ability to craft microcopy for various digital product elements, including user flows, UI interactions, and system messages.

• Figma Proficiency: Comfortable and adept at working within Figma for design collaboration, content integration, and review.

• Understanding of UX Principles: Solid grasp of core UX concepts such as user flows, information architecture, user needs, usability heuristics, and user-centered design methodologies.

• Content Strategy Fundamentals: Ability to contribute to and work within established content style guides, understanding the importance of brand voice and tone consistency.

• Collaboration & Communication: Strong team player with excellent interpersonal skills, capable of managing multiple priorities, asking clarifying questions, and advocating for content-related ideas.

• AI Tool Familiarity: Comfortable leveraging AI tools to assist in the writing process, ideation, and efficiency.

Preferred Skills:

• Portfolio/Writing Samples: A robust portfolio showcasing UX writing work, including explanations of the thinking process, problem-solving, and impact.

• A/B Testing Experience: Familiarity with A/B testing methodologies and how to apply data insights to inform copy decisions and optimize conversion rates.

• Content Style Guide Development: Experience contributing to or maintaining a comprehensive content style guide.

• User Research Acumen: Ability to interpret and apply insights from user research and testing to refine content.

• Mobile Product Experience: Specific experience writing for mobile applications across various platforms (iOS, Android).

📝 Enhancement Note: The experience requirement of 1-3 years positions this as a mid-level role, suitable for individuals looking to deepen their UX writing expertise. The emphasis on "Advanced English" is critical for a global product, and Figma proficiency is a non-negotiable technical skill. The "Nice to have" section points towards candidates who can bring a more strategic and data-informed approach to their work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 well-documented case studies demonstrating your UX writing process from problem identification to solution implementation and impact. Each case study should highlight:

  • The specific UX problem or user need addressed.
  • Your role and contributions as a UX Writer.
  • The copy solutions developed and the rationale behind them.
  • Tools and methodologies used (e.g., Figma, user research findings, style guide adherence).
  • Measurable outcomes or improvements achieved (e.g., increased conversion, reduced error rates, improved user satisfaction).

• Writing Samples: Include a variety of microcopy examples across different product areas (e.g., onboarding, error states, feature explanations, calls-to-action).

• Thinking Process Documentation: Clearly articulate your decision-making process, including how you considered user needs, product goals, brand voice, and accessibility.

Process Documentation:

• Workflow Design: Demonstrate an understanding of how to integrate UX writing into the broader product design and development workflow.

• Collaboration & Iteration: Provide examples of how you have collaborated with designers and product managers, and how you incorporated feedback into iterative copy improvements.

• Content Governance: Show experience in contributing to or maintaining content guidelines, ensuring consistency and scalability.

• Data-Informed Copy: If applicable, include examples of how you've used data (e.g., A/B test results, user feedback) to inform and refine copy.

📝 Enhancement Note: For a UX Writer role, a portfolio is crucial. The emphasis here is on demonstrating not just writing skill, but the strategic thinking, collaborative process, and user-centric approach behind the copy. Case studies should highlight problem-solving and measurable impact, aligning with operations-style metrics even in a creative role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX Writer with 1-3 years of experience in a fully remote capacity within Ukraine, the estimated annual salary range is approximately €15,000 - €25,000 (or equivalent in UAH). This estimate considers the cost of living in Ukraine, the specific role's responsibilities, and the company's global operations.

Benefits:

• Mission-Driven Work: Opportunity to contribute to a global wellness ecosystem that empowers millions of people.

• Autonomy and Trust: Freedom to manage your time and make independent decisions, with a focus on outcomes rather than strict online hours.

• Growth Opportunities: Significant potential for career advancement within the company, with 90% of leads promoted internally.

• Professional Development: Access to learning initiatives, new responsibilities, and opportunities for real career upgrades.

• Transparent Culture: Open communication channels across teams, honest feedback, and support for new initiatives.

• Remote Work Flexibility: Fully remote position, allowing for work from anywhere within Ukraine.

• Competitive Compensation: Salary commensurate with experience and market standards.

Working Hours: Standard full-time working hours, typically around 40 hours per week. The company emphasizes flexibility and outcomes, suggesting that while core hours may exist for collaboration, there's a degree of autonomy in managing personal work schedules.

📝 Enhancement Note: Salary is estimated based on typical mid-level UX Writer compensation in Ukraine for remote roles, factoring in the company's industry (tech/wellness) and size. Benefits are directly extracted and framed to highlight their appeal to professionals seeking growth and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Health & Wellness, Mobile Applications. BetterMe operates within the rapidly growing digital health and wellness sector, aiming to provide accessible tools for physical, mental, and emotional well-being. This industry context means the product needs to be engaging, trustworthy, and effective.

Company Size: BetterMe is a significant player in its field, likely employing hundreds to thousands of individuals globally, as indicated by its "global wellness ecosystem" and extensive social media presence. This size suggests structured processes, dedicated teams for various functions (design, product, engineering, marketing), and opportunities for specialization.

Founded: While the founding date isn't explicitly stated, the company's established presence and global reach imply it has been operating for several years, likely experiencing substantial growth and refinement of its products and operations.

Team Structure:

• Mobile Product Design Team: The UX Writer will be part of this core team, working closely with UX/UI designers, Product Managers (POs), and potentially UX Researchers.

• Cross-functional Collaboration: Expected to collaborate extensively with Product Owners, Designers, and potentially marketing or analytics teams to ensure content aligns with overall product strategy and user engagement goals.

• Reporting: Likely reports to a Design Lead, Product Design Manager, or Head of Content Design, with a direct line to product development stakeholders.

Methodology:

• User-Centered Design: Emphasis on understanding and meeting user needs through design and content.

• Agile/Iterative Development: Content will likely be developed and refined iteratively, incorporating feedback and data.

• Data-Informed Decision Making: Utilizing analytics, A/B testing, and user research to guide content choices.

• Collaborative Problem-Solving: Working in cross-functional teams to tackle product challenges.

Company Website: https://betterme.world/ (Derived from social media links)

📝 Enhancement Note: Understanding BetterMe as a large, global, mission-driven wellness tech company is key. The operations context for a UX Writer here involves contributing to a high-impact product where clear communication is vital for user engagement, retention, and monetization. The team structure suggests a collaborative environment where UX writers are integrated early in the design process.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Writer, suitable for individuals with 1-3 years of dedicated experience. It signifies a step beyond entry-level, where the candidate is expected to work with some autonomy, manage multiple tasks, and contribute meaningfully to product design decisions. The role involves crafting content and collaborating with product teams but may not yet involve leading major content strategy initiatives or managing other writers.

Reporting Structure: The UX Writer will likely report to a Design Lead, Product Design Manager, or potentially a Content Design Manager. They will work closely with Product Owners and UX/UI Designers within product development squads. This structure emphasizes collaboration within product teams and guidance from design leadership.

Operations Impact: The UX Writer's impact is directly tied to the user experience and the success metrics of BetterMe's mobile applications. Their work influences:

• User Onboarding & Adoption: Clear copy can significantly improve initial user engagement and reduce churn.

• Conversion Rates: Effective microcopy on paywalls and feature prompts can drive revenue.

• User Satisfaction & Retention: Intuitive language reduces user frustration and encourages continued use.

• Brand Perception: Consistent, clear, and empathetic language reinforces the brand's mission and trustworthiness.

• Efficiency: Well-written copy can reduce the need for customer support by clarifying complex features or error states.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like onboarding flows, monetization copy, or accessibility-focused content.

• Leadership: Progress to Senior UX Writer, Lead UX Writer, or Content Design Manager roles, potentially overseeing strategy, mentoring junior writers, and managing content initiatives.

• Cross-functional Expertise: Develop stronger skills in UX research, product strategy, and data analysis through close collaboration.

• Broader Content Strategy: Transition into roles with a wider scope, encompassing content strategy for multiple products or platforms.

• Industry Impact: Continue contributing to the impactful mission of the wellness sector.

📝 Enhancement Note: The growth path for a UX Writer at a company like BetterMe is typically through deepening expertise, taking on more strategic responsibilities, and potentially moving into leadership or broader content strategy roles. The "Operations Impact" section is framed to show how language directly drives business outcomes, akin to operational efficiency.

🌐 Work Environment

Office Type: The role is Fully Remote, allowing employees to work from their chosen location within Ukraine. This suggests a distributed team model, relying heavily on digital communication and collaboration tools.

Office Location(s): While the company is global, the remote designation for this role means the physical office location is less relevant, with the primary work being conducted from home or a co-working space within Ukraine. BetterMe has a global presence, with offices likely in various regions, but this specific role is remote-first within Ukraine.

Workspace Context:

• Digital Collaboration Hubs: Expect extensive use of tools like Slack, Zoom, Figma, and project management software for communication, design collaboration, and task tracking.

• Figma Integration: The workspace will heavily involve Figma, where designers and writers co-create and iterate on interface elements and copy.

• Asynchronous Communication: Given the remote nature and potential global team distribution, proficiency in asynchronous communication (clear written updates, documented decisions) is essential.

• Focus on Outcomes: The remote setup emphasizes self-discipline, time management, and a results-oriented approach, aligning with the company's value of "Trust without micromanagement."

Work Schedule: While core working hours for collaboration might be established, the emphasis on "outcomes, not online hours" suggests flexibility. Professionals will need to manage their time effectively to meet deadlines and participate in necessary meetings, but there's likely freedom to structure their workday around personal productivity peaks.

📝 Enhancement Note: The remote work environment necessitates strong self-management skills and comfort with digital collaboration tools. The emphasis on "outcomes" reinforces that performance is measured by results, not just hours logged, which is a common operational efficiency metric applied to knowledge work.

📄 Application & Portfolio Review Process

Interview Process:

1. Application & Screening: Submit resume and portfolio. A recruiter will review for basic qualifications and fit.

2. Hiring Manager/Team Interview: A conversation with the hiring manager or a senior member of the design/product team. This stage will assess your experience, approach to UX writing, and understanding of UX principles. Expect behavioral questions related to collaboration and problem-solving.

3. Portfolio Review & Practical Exercise: This is a critical stage. You will likely present your portfolio, discussing your case studies and thinking process. A practical exercise or take-home assignment may be given to assess your writing skills, ability to adhere to brand voice, and problem-solving approach within a simulated product context.

4. Cross-functional Interview: Potentially an interview with a Product Owner or another designer to assess your collaboration style and ability to work effectively with different disciplines.

5. Final Interview / Offer: A final discussion, possibly with a higher-level manager, to confirm fit and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest UX writing case studies that best demonstrate your skills relevant to mobile products and the wellness industry.

• Tell a Story: For each case study, clearly articulate the problem, your process (research, ideation, iteration), the copy solutions, and the measurable impact. Use visuals where appropriate.

• Showcase Thinking: Explain why you made specific copy choices. Discuss your rationale based on user needs, product goals, and brand voice.

• Highlight Collaboration: Mention how you worked with designers, PMs, or researchers, and how you incorporated feedback.

• Demonstrate Versatility: Include examples of different types of microcopy (e.g., onboarding, errors, CTAs, empty states).

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and free of errors.

Challenge Preparation:

• Analyze the Product: Familiarize yourself with BetterMe's apps. Understand their mission, target audience, features, and overall user experience.

• Practice Writing for Different Scenarios: Be ready to write copy for common UX situations (e.g., a confusing error message, a compelling onboarding prompt, a persuasive paywall).

• Understand Brand Voice: Research BetterMe's existing brand voice and tone. Be prepared to adapt your writing style to match it.

• Prepare for Figma Discussions: Be ready to discuss how you would integrate copy into Figma designs or provide feedback on existing UI copy.

• Think Data-Informed: If you have A/B testing experience, be prepared to discuss how you've used data to optimize copy.

📝 Enhancement Note: The application process for a UX Writer heavily relies on a strong portfolio. The interview stages are designed to assess not only writing ability but also strategic thinking, collaboration skills, and cultural fit. The practical exercise is a key component for evaluating on-the-spot problem-solving and writing proficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design work, wireframing, prototyping, and integrating copy directly into visual interfaces. Proficiency is a must.

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time and asynchronous team communication.

• Video Conferencing: Zoom, Google Meet, or similar for team meetings and interviews.

Analytics & Reporting:

• Product Analytics Tools (e.g., Amplitude, Mixpanel, Google Analytics): While not directly responsible for setting them up, understanding how to interpret data from these tools to inform copy decisions is valuable.

• A/B Testing Platforms (e.g., Optimizely, VWO): Familiarity with A/B testing concepts and how UX copy can be a variable in testing.

CRM & Automation:

• Project Management Tools (e.g., Jira, Asana, Trello): For tracking tasks, sprints, and project progress within product development cycles.

• Documentation Tools (e.g., Confluence, Notion): For maintaining style guides, process documents, and team knowledge bases.

• AI Writing Assistants: Tools like ChatGPT, Jasper, or similar, used to augment the writing process, generate ideas, and improve efficiency.

📝 Enhancement Note: The technology stack for a remote UX Writer is centered around design collaboration (Figma), communication, and project management. Understanding how to leverage data and AI tools is increasingly important for optimizing content and improving efficiency in this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A primary focus on understanding and serving the needs of the user through thoughtful design and clear communication.

• Mission-Driven: A strong commitment to the company's purpose of empowering millions to become better, fostering a sense of collective impact.

• Innovation & Improvement: A continuous drive to challenge existing methods, explore new ideas, and iteratively enhance the product and user experience.

• Transparency & Openness: Encouraging open communication, honest feedback, and a culture where initiatives are supported and ideas are shared freely.

• Ownership & Accountability: Empowering individuals to take initiative, manage their work independently, and be accountable for delivering high-quality outcomes.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between UX Writers, Designers, Product Managers, and potentially Researchers to ensure a unified product vision.

• Iterative Feedback Loops: A culture that embraces constructive criticism and uses feedback from team members and users to refine content.

• Shared Ownership: A team mentality where success is collective, and individuals contribute to shared goals, rather than working in silos.

• Proactive Communication: Emphasizing clear, timely, and transparent communication, especially in a remote setting, to keep all stakeholders informed.

📝 Enhancement Note: BetterMe's stated values of "A mission that inspires," "Trust without micromanagement," "Growth opportunities," and "Open communication" directly shape the expected team culture. For a UX Writer, this translates to an environment where their work is valued for its impact on users and the business, where they have autonomy, and where collaboration is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Clarity and Brand Voice: Ensuring that copy is universally understandable while maintaining BetterMe's specific brand voice and tone across diverse user segments.

• Working with AI Tools: Effectively integrating AI writing assistants into the workflow without compromising originality, accuracy, or brand integrity.

• Data Interpretation: Translating complex user data and A/B test results into actionable copy improvements.

• Remote Collaboration Friction: Overcoming potential communication barriers or delays inherent in a fully remote, globally distributed team.

• Scope Creep: Managing the demands of a rapidly evolving product and ensuring content efforts align with strategic priorities.

Learning & Development Opportunities:

• Advanced UX Writing Techniques: Opportunities to refine skills in areas like persuasive copywriting, accessibility standards, and localization considerations.

• Product Strategy Insights: Gaining a deeper understanding of product roadmaps, business objectives, and how content contributes to overall strategy.

• Data Analytics for Content: Developing skills in analyzing user behavior data, A/B testing results, and conversion metrics to optimize copy performance.

• Mentorship: Learning from senior designers, product managers, or potential content strategists within the organization.

• Industry Trends: Staying abreast of evolving UX writing best practices, AI in content creation, and trends in the wellness tech industry.

📝 Enhancement Note: The challenges presented are common in fast-paced tech environments, particularly for roles that bridge creative and analytical functions. The growth opportunities are designed to align with career progression in UX writing and content design, emphasizing skill enhancement and strategic involvement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to write copy for a complex or confusing feature. How did you approach it, and what was the outcome?"

  • Preparation: Think about a feature where user understanding was a challenge. Detail your process: user research, understanding the technical aspects, drafting multiple options, testing, and iterating. Quantify the impact if possible (e.g., reduced confusion, improved task completion).

• "How do you ensure your copy aligns with a brand's voice and tone, especially when collaborating with different stakeholders?"

  • Preparation: Discuss your understanding of brand guidelines and style guides. Explain how you'd use them, and how you'd handle situations where stakeholders have differing opinions on tone. Emphasize compromise and user-centricity.

• "Imagine we're launching a new feature that requires users to grant specific permissions. Write a short piece of copy for the permission request screen, explaining why the permission is needed and what the user gains."

Company & Culture Questions:

• "What interests you about BetterMe's mission and our products?"

  • Preparation: Research BetterMe's apps, mission statement, and target audience. Connect your personal values or career aspirations to their goals (e.g., desire to impact health and wellness, interest in user-centric design at scale).

• "How do you approach working in a remote, cross-functional team?"

  • Preparation: Highlight your experience with asynchronous communication, collaboration tools (like Slack, Figma), and your ability to be proactive in seeking information and providing updates.

• "How do you handle feedback on your writing, especially if it's critical?"

Portfolio Presentation Strategy:

• Context is Key: For each case study, clearly set the stage: What was the business goal? Who were the users? What was the problem?

• Show, Don't Just Tell: Use visuals (screenshots, wireframes) to illustrate the context and the copy you developed.

• Focus on Your Process: Explain your thinking – why you chose certain words, how you addressed potential user confusion, how you adhered to the style guide.

• Quantify Impact: If possible, present metrics that show the success of your copy (e.g., increased click-through rates, reduced support tickets, improved survey scores).

• Be Ready for Deep Dives: Anticipate questions about specific word choices, alternative approaches, or challenges encountered.

Challenge Preparation:

• Simulate the Scenario: If given a take-home assignment, treat it like a real project. Allocate time, draft, get feedback (if possible), and refine.

• Adhere to Constraints: Pay close attention to word count limits, specific requirements, and any provided brand guidelines.

• Articulate Your Rationale: Be prepared to explain the strategic reasoning behind your copy choices, even for short exercises.

📝 Enhancement Note: Interview preparation for a UX Writer involves demonstrating not only writing skill but also strategic thinking, problem-solving ability, and cultural fit. The portfolio is central, and candidates should be ready to discuss their process and impact in detail.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the BetterMe Breezy HR portal link provided.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your UX writing experience, particularly for mobile applications. Showcase your strongest case studies demonstrating your process, problem-solving, and impact in areas like onboarding, user flows, and conversion.

• Resume Optimization: Clearly list your experience with relevant tools such as Figma and AI writing assistants. Quantify your achievements where possible (e.g., "Improved conversion rate by X% through optimized paywall copy").

• Interview Preparation: Practice discussing your portfolio case studies, focusing on your strategic thinking, collaboration, and the measurable impact of your copy. Be prepared for a potential practical writing exercise.

• Company Research: Familiarize yourself with BetterMe's mission, products (their apps), and brand voice. Understand their commitment to wellness and user empowerment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.