UX UI Designer

📍 Job Overview

Job Title: UX UI Designer

Company: Babel Group

Location: Casablanca, Morocco

Job Type: Full time

Category: Design Operations / GTM Operations (Design is a key component of GTM execution)

Date Posted: 2026-08-04

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design intuitive and aesthetically pleasing digital interfaces for web and mobile applications, directly impacting user engagement and conversion rates.

• Translate user needs and business objectives into effective wireframes, mockups, and interactive prototypes that guide development and product strategy.

• Collaborate closely with Product Managers and Development teams to ensure seamless integration of design into the product lifecycle and GTM strategies.

• Maintain and evolve the Design System to ensure brand consistency, visual coherence, and efficient design workflows across all digital touchpoints.

• Contribute to Babel Group's digital transformation initiatives by creating user-centric experiences that enhance service delivery and client satisfaction.

📝 Enhancement Note: While the role is "UX UI Designer," its inclusion within a multinational offering digital transformation services positions it as crucial for Go-To-Market (GTM) operations. Effective UX/UI directly influences customer acquisition, retention, and overall product adoption, making this role integral to GTM success. The emphasis on "digital transformation" and "new technologies" further underscores its strategic importance.

📈 Primary Responsibilities

• Design user-centric interfaces for web and mobile platforms, focusing on intuitive navigation and engaging user experiences that align with business goals.

• Develop detailed wireframes, high-fidelity mockups, and interactive prototypes to effectively communicate design concepts and user flows to stakeholders and development teams.

• Conduct user research and usability testing to gather insights, identify pain points, and iterate on designs to optimize user satisfaction and task completion.

• Collaborate with Product Managers to define product requirements, user stories, and feature roadmaps, ensuring design solutions meet user needs and business objectives.

• Work closely with Software Developers to ensure accurate implementation of designs, providing clear specifications and assets, and resolving any design-related technical challenges.

• Champion the adoption and adherence to the company's Design System, ensuring visual consistency, brand integrity, and scalability across all digital products.

• Analyze user feedback and performance data to identify areas for improvement and propose design enhancements that drive key metrics such as conversion rates, engagement, and retention.

• Stay abreast of the latest UX/UI trends, design tools, and best practices to continuously elevate the quality and effectiveness of digital experiences.

📝 Enhancement Note: The core responsibilities have been expanded to include specific actions and outcomes expected of a UX/UI Designer in a tech-focused, transformation-driven organization. Emphasis is placed on the impact of design on user experience and business objectives, aligning with GTM and operations principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree (Bac+3) to Master's degree (Bac+5) in Design, UX/UI Design, Multimedia, Human-Computer Interaction, or a related field. Experience:

• 2-5 years of professional experience in UX/UI design, with a proven track record of designing successful digital products.

• Experience in a fast-paced, multinational, or technology-focused environment is highly advantageous. Required Skills:

• Proficiency in Design Tools: Expert command of industry-standard design and prototyping software, specifically Figma and Adobe Creative Suite (e.g., Photoshop, Illustrator, XD).

• UX/UI Principles: Deep understanding of user-centered design principles, usability heuristics, information architecture, and interaction design.

• Wireframing & Prototyping: Demonstrated ability to create clear wireframes, detailed mockups, and interactive prototypes to articulate design solutions.

• Design Thinking Methodology: Practical application of Design Thinking principles to solve complex user problems and drive innovation.

• User Research & Analysis: Experience in conducting user research, analyzing user feedback, and translating insights into actionable design improvements.

• Visual Design & Aesthetics: Strong sense of visual hierarchy, typography, color theory, and layout for creating aesthetically pleasing and functional interfaces.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to effectively present design concepts and collaborate with cross-functional teams.

• Analytical Skills: Ability to interpret data and user feedback to inform design decisions and measure impact.

• Creativity: Innovative mindset with the ability to generate novel design solutions.

Preferred Skills:

• Experience with Design Systems: Familiarity with creating, maintaining, or working within established Design Systems.

• Web and Mobile Design: Specific experience in designing for both web (responsive) and native mobile applications (iOS/Android).

• Understanding of Front-end Development: Basic knowledge of HTML, CSS, and JavaScript to facilitate better collaboration with developers.

• Agile/Scrum Methodologies: Experience working within Agile development environments.

• Multilingual Proficiency: Fluency in French and English is beneficial given the company's international presence.

📝 Enhancement Note: The qualifications have been detailed to reflect mid-level expectations. Specific software proficiency, methodological understanding (Design Thinking), and soft skills crucial for cross-functional collaboration in a tech environment are highlighted. The "preferred skills" section adds value by indicating areas that would make a candidate stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Design Process: Showcase a clear, step-by-step design process for at least 2-3 significant projects, including problem definition, user research, ideation, wireframing, prototyping, and final UI design.

• User-Centric Case Studies: Present detailed case studies that highlight how user needs were identified and addressed, the challenges faced, and the solutions implemented, with a focus on measurable outcomes.

• Prototyping Capabilities: Include interactive prototypes that demonstrate user flows, interaction design, and the overall user experience. Tools used for prototyping should be clearly stated.

• System Thinking: Evidence of understanding and applying design systems, style guides, or component libraries to ensure consistency and scalability in designs.

• Impact and Metrics: Quantify the impact of your designs whenever possible, using metrics such as conversion rate improvements, task completion rates, user satisfaction scores, or reduction in support queries.

Process Documentation:

• Clearly articulate the design process followed for each project, detailing research methodologies, ideation techniques, and iteration cycles.

• Document the rationale behind key design decisions, linking them back to user insights, business objectives, or technical constraints.

• Illustrate how design feedback was incorporated and how collaboration with product and development teams influenced the final product.

📝 Enhancement Note: For a design role, a portfolio is paramount. This section outlines specific expectations for demonstrating process, user-centricity, technical skills (prototyping), system thinking, and, crucially for operations roles, measurable impact. This provides candidates with a clear roadmap for portfolio preparation.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a UX UI Designer with 2-5 years of experience in Casablanca, Morocco, the estimated annual salary range is approximately MAD 240,000 - MAD 400,000 (approximately €22,000 - €37,000). This range accounts for the cost of living in Casablanca and the demand for skilled design professionals in the technology sector. Benefits:

• Health & Well-being:

  • Private Health Insurance: Comprehensive medical coverage for employees and potentially dependents.
  • Life Insurance: Financial protection for beneficiaries.
  • Retirement Plan: Contributions towards long-term financial security.

• Professional Development:

  • Investment in training for "Babelievers," including specialized UX/UI courses and workshops.
  • Exposure to innovative projects and the latest technologies in digital transformation.

• Work-Life Balance & Culture:

  • Team Building Activities: Opportunities for social interaction and team bonding.
  • Social Events: "Happy Day," "AfterWork," and "Team Day" events to foster camaraderie.
  • Generous Paid Time Off: Standard vacation and holidays, potentially supplemented by company-specific days.

• Financial Recognition:

  • Profit Sharing (Prime de Bénéfices): A share in the company's success, reflecting contribution to growth. Working Hours:

• Standard full-time hours, likely around 40 hours per week, with potential for some flexibility depending on project needs and team agreements. The role is on-site, implying adherence to office operating hours.

📝 Enhancement Note: A salary range has been estimated based on location (Casablanca, Morocco), experience level (2-5 years), and industry (Tech/Design). The benefits have been detailed based on the provided list, emphasizing their relevance to design professionals and the company's stated commitment to employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services, Digital Transformation, New Technologies. Babel Group operates in a dynamic sector focused on helping large organizations modernize their operations and embrace digital solutions. This implies a culture of innovation, continuous learning, and adaptation to rapidly evolving technological landscapes.

Company Size: Approximately 3000 employees globally. This indicates a well-established, multinational organization with structured processes, but likely still agile enough to foster a sense of impact for individual contributors.

Founded: While the founding date isn't specified, the company's global presence across four continents and its strategic plan "Hyperspace 2029" suggest a significant history and a forward-looking vision.

Team Structure:

• Design Team: Likely part of a larger Product or Technology department. The UX UI Designer will report into a Design Lead or Product Manager.

• Cross-functional Collaboration: The role requires close collaboration with Product Management, Development (engineering), and potentially Marketing and GTM teams to ensure user-centered design is integrated throughout the product lifecycle and go-to-market strategies.

• Global Connectivity: As a multinational, there may be opportunities or requirements to collaborate with design and product teams in other regions, fostering diverse perspectives.

Methodology:

• Agile Development: Likely operates within Agile frameworks (Scrum, Kanban) for product development, requiring iterative design cycles and close collaboration with development sprints.

• User-Centricity: Strong emphasis on understanding user needs and translating them into functional and engaging designs.

• Data-Driven Decisions: While not explicitly stated for design, the company's focus on digital transformation and technology implies a data-informed approach to product development and performance.

• Design System Adoption: A commitment to using and potentially expanding a Design System for efficiency and consistency.

Company Website: https://www.thebabelgroup.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company context has been fleshed out to provide a clearer picture of Babel Group's operational environment, its industry position, and how a UX UI Designer fits within its broader digital transformation mission. This helps candidates understand the strategic importance of their role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX UI Designer, typically requiring 2-5 years of experience. It involves taking ownership of design tasks, contributing to significant product features, and collaborating effectively with cross-functional teams. The individual is expected to be proficient in core design tools and methodologies, capable of independent work with guidance.

Reporting Structure: The UX UI Designer will likely report to a Design Lead, Product Manager, or Head of Design within the organization. They will work closely with development teams and potentially interact with stakeholders across Product, Marketing, and Business units.

Operations Impact: The UX UI Designer's work directly impacts the user experience of Babel Group's digital products and services. This influence is critical for:

• Customer Acquisition: Designing intuitive interfaces that attract and onboard new clients effectively.

• Customer Retention: Creating engaging experiences that keep users satisfied and loyal to Babel's offerings.

• Product Adoption: Ensuring ease of use and clear value proposition in digital solutions, driving uptake.

• Brand Perception: Shaping the visual identity and usability of digital touchpoints, reinforcing Babel's image as an innovative technology partner.

• Efficiency: Streamlining user workflows can reduce support costs and increase operational efficiency for clients using Babel's services.

Growth Opportunities:

• Senior UX UI Designer: Progression to a senior role with increased responsibility for complex projects, mentoring junior designers, and contributing to design strategy.

• Lead UX UI Designer / Design Lead: Opportunity to manage a design team, set design direction, and influence product strategy at a higher level.

• Product Design Specialization: Focus on specific areas within product design, such as UX research, interaction design, or visual design lead.

• Cross-functional Roles: Potential to move into Product Management, focusing more on strategy and roadmap development, or GTM roles leveraging design expertise for marketing and sales enablement.

• Continuous Learning: Access to training, conferences, and new technology exposure within a company focused on digital transformation.

📝 Enhancement Note: This section details the career trajectory and operational impact of a UX UI Designer, framing their role within a broader business context. It highlights how design contributes to GTM success and outlines clear paths for professional growth within Babel Group.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment. This suggests a collaborative setting where in-person interaction with colleagues is expected.

Office Location(s): Casablanca, Morocco. This location offers a vibrant business hub within Morocco, with access to a growing tech talent pool and infrastructure.

Workspace Context:

• Collaborative Environment: Being on-site, the workspace likely facilitates spontaneous collaboration, brainstorming sessions, and team meetings, which are crucial for design processes.

• Tools and Technology: Access to modern design software (Figma, Adobe Suite), hardware (reliable workstations), and potentially other project management or collaboration tools.

• Team Interaction: Regular opportunities for face-to-face interaction with peers, product managers, and developers, enabling efficient feedback loops and problem-solving.

• Professional Atmosphere: As part of a multinational, the office environment is expected to be professional, structured, and geared towards achieving business objectives.

Work Schedule:

• Standard full-time working hours, typical for an on-site role. While some flexibility might exist, adherence to office hours is generally expected. The nature of design projects might occasionally require extended hours to meet deadlines, especially during critical product launch phases.

📝 Enhancement Note: This section details the on-site work environment, emphasizing the collaborative aspects and the typical setup for a design professional within a corporate setting, providing practical context for candidates.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Initial review of resumes and portfolios to assess qualifications, experience, and alignment with role requirements.

2. Hiring Manager/Recruiter Interview: A conversation to discuss your background, motivation for applying, understanding of UX/UI principles, and initial fit with the company culture.

3. Portfolio Presentation & Technical Interview: A core part of the process. You will be asked to present 1-2 case studies from your portfolio, detailing your design process, problem-solving approach, and the impact of your work. Expect in-depth questions about your design decisions, methodologies, and tool proficiency. This may also include a practical design exercise or a whiteboard challenge focusing on problem-solving and design thinking.

4. Team/Cross-functional Interview: Meet with potential team members (e.g., Product Managers, Developers) to assess collaboration skills, communication style, and cultural fit within the broader team.

5. Final Interview: Potentially with a senior leader (e.g., Head of Design, CTO) to discuss your long-term career aspirations and overall alignment with Babel Group's vision.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 of your strongest projects that best showcase your skills and align with the job description.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you overcame, and the measurable results achieved. Use visuals effectively.

• Showcase Process: Demonstrate your design thinking journey – research, ideation, wireframing, prototyping, testing, and iteration. Explain why you made certain decisions.

• Highlight Impact: Quantify your contributions wherever possible. Use metrics to demonstrate the value your designs brought to users and the business.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, your collaboration style, and your understanding of UX/UI best practices.

• Tailor to Babel: If possible, research Babel Group's existing digital products and try to align your portfolio presentation with their industry and potential design challenges.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home design challenge or a live whiteboard exercise. Focus on understanding the brief, identifying key user needs, sketching out initial concepts, and explaining your thought process clearly.

• Problem-Solving: Practice breaking down complex problems into smaller, manageable parts and articulating your approach to finding solutions.

• Communication: Clearly articulate your design rationale, justify your decisions, and be open to feedback during the exercise.

📝 Enhancement Note: This section provides a detailed breakdown of a typical interview process for a UX UI Designer, offering actionable tips for portfolio preparation and challenge execution, tailored to the role's requirements and the company's likely focus on process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, wireframing, prototyping, and handoff. Proficiency in creating components, variants, and auto-layout is expected.

• Adobe Creative Suite: Including Photoshop for image manipulation and asset creation, Illustrator for vector graphics, and potentially Adobe XD for prototyping and design collaboration.

• Prototyping Tools: Beyond Figma, experience with tools like InVision, Marvel, or Axure may be beneficial for complex interactive prototypes.

Analytics & Reporting:

• While not a primary design tool, familiarity with analytics platforms like Google Analytics, Mixpanel, or Amplitude can be advantageous for understanding user behavior and informing design decisions. The ability to interpret data dashboards is a plus. CRM & Automation:

• Understanding how designs integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be helpful, especially for understanding lead generation and customer journey touchpoints. Project Management & Collaboration:

• Familiarity with tools like Jira, Asana, Trello, or Monday.com for tracking design tasks, managing sprints, and collaborating with development teams.

• Communication platforms such as Slack or Microsoft Teams for daily team interactions.

📝 Enhancement Note: This section lists the specific design tools and related technologies that a UX UI Designer at Babel Group would likely use, providing candidates with a clear understanding of the required technical proficiency.

👥 Team Culture & Values

Operations Values:

• One Team: Emphasizes collaboration, shared goals, and collective responsibility. For designers, this means working cohesively with product and development teams.

• Make It Happen: Reflects a proactive, results-oriented culture. Designers are expected to be solution-finders and drive projects to completion.

• Unstoppable: Signifies a tenacious and driven approach to challenges, encouraging perseverance in overcoming design obstacles and meeting ambitious goals.

• Data-Driven: Implied by the focus on digital transformation and technology services; decisions are expected to be informed by user data and performance metrics.

• Innovation: A core value for a company in the "new technologies" sector, encouraging creative problem-solving and the exploration of novel design solutions.

Collaboration Style:

• Cross-functional Integration: Designers are integral to the product development lifecycle, working closely with Product Managers for requirements and Developers for implementation.

• Agile Mindset: Collaboration likely occurs within iterative cycles, with frequent communication and feedback loops.

• Open Communication: Encouragement of open dialogue, constructive feedback, and knowledge sharing to foster continuous improvement in design and product development.

• Respect and Solidarity: The company emphasizes a supportive work environment where professionals are respected and teamwork is valued.

📝 Enhancement Note: The company's stated values are interpreted through the lens of a design role, explaining how these values translate into daily work and collaboration for a UX UI Designer. This helps candidates assess cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: A perpetual challenge in design is finding the optimal balance between creating an exceptional user experience and meeting stringent business objectives, timelines, and technical constraints.

• Adapting to Evolving Technologies: As a digital transformation company, Babel Group works with new technologies. Designers must continuously learn and adapt their skills to new platforms, tools, and user interaction paradigms.

• Maintaining Design Consistency Across a Global Brand: Ensuring a cohesive and consistent user experience across diverse products and potentially different regions requires strong adherence to and evolution of the Design System.

• Influencing Stakeholders: Effectively communicating design rationale and advocating for user-centered approaches to stakeholders who may have different priorities or perspectives.

Learning & Development Opportunities:

• Specialized Training: Access to courses, workshops, and certifications in advanced UX/UI techniques, emerging design tools, and related fields like service design or accessibility.

• Industry Exposure: Participation in design conferences, webinars, and industry events to stay current with trends and network with peers.

• Mentorship: Opportunities to learn from senior designers or product leaders within Babel Group.

• Project Variety: Working on diverse projects across different industries and technologies within Babel's client portfolio, offering broad experience.

• Leadership Development: For high performers, pathways to leadership roles, team management, and strategic design influence.

📝 Enhancement Note: This section outlines potential challenges inherent in the role and the company's context, framing them as opportunities for growth and skill development. It also details specific learning and development avenues available to designers at Babel Group.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from stakeholders (e.g., Product, Engineering, Marketing) during a design project. How did you approach it, and what was the outcome?" (Focus on negotiation, compromise, and user advocacy.)

• "How do you approach user research? Walk us through a project where user research significantly influenced your design decisions." (Demonstrate your research methodologies and ability to translate insights into action.)

• "Imagine we need to design a new feature for [mention a type of digital service Babel might offer]. How would you start, and what would be your first steps in designing this feature?" (Assess your design process, ideation, and strategic thinking.) Company & Culture Questions:

• "Based on what you know about Babel Group and our focus on digital transformation, how do you see UX/UI design contributing to our success?" (Show your understanding of the company's mission and your role's strategic importance.)

• "Our values include 'One Team' and 'Make It Happen.' Can you give an example of how you've embodied these values in a previous role?" (Prepare specific anecdotes that align with the company's culture.)

• "How do you stay updated with the latest UX/UI trends and technologies?" (Highlight your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: For each project, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Results.

• Visuals: Use high-quality mockups, wireframes, and prototypes. Annotate key design elements and explain your choices.

• Metrics: Present quantifiable outcomes. If exact numbers aren't available, discuss the intended impact and how you would measure success.

• Conciseness: Be mindful of time. Focus on the most impactful aspects of each project.

• Engagement: Be ready to discuss your work in detail, answer clarifying questions, and engage in a dialogue about your design thinking.

📝 Enhancement Note: This section provides targeted interview questions and preparation strategies specifically for a UX UI Designer role at a company like Babel Group, focusing on design process, problem-solving, cultural fit, and effective portfolio presentation.

📌 Application Steps

To apply for this UX UI Designer position:

• Submit Your Application: Utilize the provided link to submit your resume and any other requested documents.

• Curate Your Portfolio: Select 2-3 of your most relevant and impactful UX/UI design projects. Ensure your portfolio clearly demonstrates your design process, problem-solving skills, and the results of your work. Pay close attention to showcasing user research, wireframing, prototyping, and final UI design.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to UX/UI design, Figma, Adobe Suite, Design Thinking, user research, and cross-functional collaboration. Quantify your achievements whenever possible.

• Prepare for Portfolio Presentation: Practice walking through your selected case studies, clearly explaining your design rationale, challenges, and outcomes. Be ready to answer in-depth questions about your process and decisions.

• Research Babel Group: Understand their services, mission, and any publicly available digital products. Consider how your design philosophy aligns with their focus on digital transformation and their company values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.