UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Basic-Fit

Location: Hoofddorp, Netherlands

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-05-21

Experience Level: Mid-Level (3-6 years)

Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Role Summary

• Drive the end-to-end user experience (UX) design process, focusing on creating intuitive and frictionless self-service journeys for Basic-Fit members.

• Conduct comprehensive user research, including usability testing and behavioral analysis, to identify critical friction points across the member journey.

• Leverage a combination of qualitative insights and quantitative data (e.g., drop-offs, support volume) to define user problems and validate potential solutions.

• Design pragmatic and effective solutions by utilizing and contributing to an established design system, ensuring consistency and scalability.

• Collaborate closely with cross-functional teams including Product Owners, Developers, Customer Service, and Data Analysts to translate user needs into measurable improvements.

📝 Enhancement Note: This role is positioned within a product design context, emphasizing the application of UX principles to improve member self-service and reduce friction. The focus is on leveraging existing design systems and data to drive practical, outcome-oriented solutions rather than purely visual design.

📈 Primary Responsibilities

• Lead the discovery phase of design projects, encompassing user research, journey mapping, usability testing, and in-depth behavioral analysis.

• Identify and prioritize user friction points by synthesizing qualitative feedback and quantitative behavioral data signals.

• Translate complex problem spaces into clear, actionable problem statements and define key opportunity areas for improvement.

• Design pragmatic solutions that align with the existing design system, ensuring consistency and efficient implementation.

• Develop new components for the design system and maintain existing ones to support product consistency and scalability.

• Foster close collaboration with product designers, developers, data analysts, and customer support teams to ensure a holistic approach to user experience.

• Validate design solutions early and continuously through user testing, experiments, and A/B testing methodologies.

• Measure and report on the impact of design initiatives, focusing on clear outcomes such as task success rates, reduced drop-off rates, and decreased support ticket volume.

• Contribute insights and best practices back to the broader UX team to elevate overall UX maturity and standards within the organization.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to UX design, from initial research and problem definition to solution design, validation, and impact measurement. The emphasis on design system contribution and cross-functional collaboration is critical for success in this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Human-Computer Interaction (HCI), Design, Psychology, or a related field is beneficial. Equivalent practical experience will also be considered.

Experience: 3-6 years of dedicated UX design experience, preferably within an in-house product environment. Agency-only experience may be considered but in-house experience is preferred.

Required Skills:

• UX Design: Proven ability to lead the end-to-end UX design process for digital products.

• User Research: Expertise in conducting various research methodologies, including user interviews, usability testing, and contextual inquiry.

• Journey Mapping: Skill in creating comprehensive customer journey maps to visualize user interactions and identify pain points.

• Behavioral Analysis: Comfort and proficiency in analyzing user behavior data (e.g., clickstream, session recordings) to derive actionable insights.

• Problem Framing: Strong ability to clearly define complex user problems and translate them into concise problem statements.

• Design Systems: Experience working with and contributing to established design systems, understanding component-based design principles.

• A/B Testing & Experimentation: Experience in designing and interpreting results from A/B tests and other UX experiments to validate solutions.

• Stakeholder Management: Demonstrated ability to effectively communicate, influence, and align stakeholders across different departments (e.g., product, engineering, customer support).

• Pragmatic Design Approach: Focus on delivering outcome-driven solutions that solve real user problems, prioritizing effectiveness over unnecessary visual complexity.

• English Fluency: Professional proficiency in English for clear communication in an international environment.

Preferred Skills:

• Data Analysis: Ability to work closely with data analysts to connect qualitative findings with quantitative signals.

• Prototyping: Proficiency in creating interactive prototypes to test and communicate design concepts.

• Product Design: Experience contributing to the broader product strategy and roadmap from a UX perspective.

• Customer Support Collaboration: Experience working closely with customer support or service teams to gain insights into user pain points.

📝 Enhancement Note: The required skills emphasize a blend of research, problem-solving, system thinking, and collaborative abilities. The preference for in-house experience suggests a need for someone who can integrate into an existing product development lifecycle and understand business context deeply.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating your UX design process from problem identification to solution implementation and impact measurement.

• Each case study should clearly articulate the user problem, your research methodology, design decisions, and the ultimate outcome or impact of your work.

• Highlight examples where you've utilized or contributed to a design system, demonstrating an understanding of component-based design and scalability.

• Include instances where you've leveraged both qualitative and quantitative data to inform your design decisions and measure success.

Process Documentation:

• Clearly explain your approach to user research, from planning and recruitment to synthesis and reporting.

• Detail your methods for identifying and prioritizing friction points, including how you integrate qualitative and quantitative data.

• Illustrate your workflow for translating problems into design solutions, including ideation, prototyping, and validation stages.

• Provide examples of how you measure the impact of your designs, including key metrics and reporting methods.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it will serve as the primary evidence of your problem-solving capabilities, process rigor, and ability to drive measurable impact. Focus on showcasing a structured, data-informed, and outcome-oriented design process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level UX Designer with 3-6 years of experience in the Netherlands, the estimated annual salary range is €45,000 - €65,000. This range is influenced by the specific company's compensation philosophy, the candidate's proven track record, and the cost of living in the Hoofddorp region.

Benefits:

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning for continuous skill enhancement.

• Career Growth: Ample opportunities for professional and personal development within a growing organization.

• Work Culture: An informal, international, and down-to-earth environment that values collaboration.

• Hybrid Work Model: A structured hybrid model with 4 days in the office and 1 day remote per week.

• Innovation Contribution: Your ideas will directly contribute to strategic projects, allowing for significant impact.

• Perks & Benefits Package:

  • Travel allowance for commuting.
  • Bike plan to encourage sustainable transportation.
  • Health insurance discounts.
  • Remote work allowance to support home office setup.
  • Pension plan with a substantial 52% contribution from Basic-Fit.

• Fitness: Complimentary access to the Basic-Fit gym at HQ.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility for the designated remote work day.

📝 Enhancement Note: The salary estimate is based on typical compensation for UX Designers in the Netherlands with the specified experience level, considering the "low-cost, high-value" positioning of Basic-Fit, which might influence the upper end of the range. The benefits package is robust, with a strong emphasis on learning, development, and employee well-being, including a notable pension contribution.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fitness & Health (specifically, low-cost, high-value fitness chain). Basic-Fit operates in a highly competitive and rapidly growing market, focused on making fitness accessible to a broad audience across Europe. This industry context implies a need for efficiency, scalability, and customer-centric solutions to maintain market leadership.

Company Size: Europe's largest low-cost, high-value fitness chain with over 4 million members and more than 1,600 clubs. This signifies a large, established organization with significant operational scale and a broad user base, requiring robust and well-defined processes.

Founded: Not explicitly stated, but its scale suggests a history of significant growth and evolution. The company's journey likely involves adapting to market demands and technological advancements.

Team Structure:

• The UX team is described as "small" and "in-house," indicating a focused group that has direct ownership over the end-to-end member experience.

• This structure suggests close collaboration and a shared responsibility for UX strategy and execution.

Methodology:

• Data-Driven Discovery: The team emphasizes connecting qualitative insights with quantitative signals (e.g., drop-offs, support volume).

• Pragmatic Solutioning: Focus on outcome-driven, effective solutions rather than purely aesthetic design.

• Design System Utilization: Heavy reliance on and contribution to an existing design system for consistency and efficiency.

• Agile/Iterative Development: Implied by close collaboration with product owners and developers, and the emphasis on early validation and measurable outcomes.

Company Website: [Basic-Fit Company URL - Placeholder, as it was not provided in the input]

📝 Enhancement Note: Basic-Fit's position as a large, low-cost fitness provider suggests a culture that values efficiency, accessibility, and a data-informed approach to decision-making. The UX team's "small" size implies a high-impact role where individual contributions are highly visible and critical to the overall member experience.

📈 Career & Growth Analysis

Operations Career Level: This UX Designer role is positioned at a mid-level, requiring 3-6 years of experience. It involves leading design processes, conducting research, and developing solutions independently, but within the framework of a design system and team collaboration. It's a role focused on execution and impact within defined product areas.

Reporting Structure: The UX Designer will report into a small, in-house UX team. This implies a relatively flat structure within the UX discipline, with potential reporting to a UX Lead, Head of UX, or Product Design Manager. Collaboration will be key with Product Owners, Developers, and Data Analysts.

Operations Impact: The role's primary impact is on enhancing the member experience, aiming to create frictionless self-service journeys. This directly influences member satisfaction, retention, and potentially acquisition by making the platform more intuitive and user-friendly. By reducing friction, the role contributes to operational efficiency by decreasing support queries and improving task completion rates.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of UX research, behavioral analysis, or design system development.

• Leadership within UX: Potential to grow into a Senior UX Designer role, taking on more complex projects or mentoring junior team members.

• Cross-functional Mobility: Opportunities to move into Product Management or related digital product roles, leveraging a deep understanding of user needs and product development.

• Contribution to UX Maturity: Play a key role in evolving and scaling the UX practice within Basic-Fit.

📝 Enhancement Note: The growth path for this role leans towards deepening UX expertise and potentially taking on more strategic design responsibilities within the product development lifecycle. The emphasis on design systems and data integration offers pathways into more specialized or product-centric roles.

🌐 Work Environment

Office Type: The role requires 4 days per week in the office, indicating a collaborative and in-person work environment is prioritized for team interaction and alignment. The company culture is described as informal, international, and down-to-earth, suggesting a relaxed yet professional atmosphere.

Office Location(s): The primary office location is Hoofddorp, Netherlands, which is a major business hub. This location likely offers good accessibility and amenities.

Workspace Context:

• Collaborative Space: The 4-day in-office requirement emphasizes opportunities for face-to-face collaboration with the UX team, product owners, developers, and data analysts.

• Design Tools & Technology: While specific tools aren't listed, candidates should expect access to industry-standard UX design and prototyping software, along with tools for data analysis and collaboration. The use of an established design system is a key aspect of the workspace.

• Team Interaction: Frequent interaction with a small, dedicated UX team and cross-functional partners is expected, fostering a dynamic and engaged work environment.

Work Schedule: The role is full-time, with a hybrid arrangement allowing for 1 day of remote work per week. This offers a balance between focused individual work and collaborative team engagement.

📝 Enhancement Note: The hybrid model is a key feature of the work environment, balancing the need for in-person collaboration with the flexibility of remote work. This arrangement is typical for many tech and design roles, aiming to optimize productivity and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation & Discussion: A core part of the process will involve presenting your portfolio, detailing 1-2 key case studies. Be prepared to walk through your design process, decision-making, and the impact of your work. Expect questions on problem framing, research methodologies, and how you handle data.

• Skills-Based Interview/Workshop: This may involve a practical exercise or a more in-depth discussion on UX principles, design system thinking, and how you approach complex user problems. You might be asked to critique a design or outline a discovery process for a hypothetical scenario.

• Cross-functional Stakeholder Interviews: Interviews with Product Owners, Developers, or Customer Service representatives to assess collaboration skills, communication clarity, and alignment with business objectives.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and final alignment with the company vision.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives that highlight the problem, your role, your process, and the measurable outcome.

• Process Focus: Clearly articulate how you arrived at your solutions, not just what the solutions are. Emphasize your research, analysis, and validation methods.

• Data Integration: Showcase how you used both qualitative and quantitative data to inform your decisions and demonstrate impact. Quantify results wherever possible using metrics like conversion rates, task success, or reduction in support tickets.

• Design System Contribution: If you have experience contributing to or building design systems, highlight this aspect, explaining your process and the benefits achieved.

• Pragmatism: Demonstrate your ability to deliver practical, effective solutions that align with business goals and user needs, rather than purely theoretical or visually complex designs.

Challenge Preparation:

• Problem Decomposition: Be ready to break down a given problem into smaller, manageable parts and outline a systematic approach to solving it.

• Design System Application: If presented with a scenario, consider how you would apply or extend the existing design system.

• Stakeholder Communication: Practice articulating your design rationale and process in clear, concise language, suitable for diverse audiences.

• Impact Measurement: Prepare to discuss how you would measure the success of a proposed solution and what KPIs you would track.

📝 Enhancement Note: The interview process is heavily geared towards evaluating practical UX skills, problem-solving abilities, and collaborative capacity. A well-prepared portfolio that clearly articulates your process and impact is essential for success.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Proficiency in industry-standard tools such as Figma, Sketch, or Adobe XD is expected for designing interfaces and prototypes. Figma is particularly prevalent in environments utilizing design systems.

• Prototyping Tools: Tools like InVision, ProtoPie, or built-in features within design software for creating interactive prototypes.

• User Research Platforms: Experience with platforms for remote usability testing, surveys, and user interviews (e.g., UserTesting.com, Maze, SurveyMonkey, Lookback).

• Design System Management: Familiarity with how design systems are organized, documented, and utilized, potentially involving tools like Zeroheight or internal documentation platforms.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to track user behavior and identify trends.

• Behavioral Analytics: Familiarity with tools like Hotjar, FullStory, or Pendo for session recordings, heatmaps, and user journey analysis.

• Data Visualization: Ability to interpret data presented in dashboards (e.g., Tableau, Power BI) or spreadsheets.

CRM & Automation:

• While not a primary focus, understanding how UX design impacts CRM systems (like Salesforce) or marketing automation platforms (like HubSpot) from a user perspective can be beneficial. The role requires collaborating with teams that use these systems.

• Collaboration & Project Management: Tools like Jira, Confluence, Asana, or Trello for managing design tasks, sprints, and documentation.

📝 Enhancement Note: The technology stack emphasizes tools for design, research, analytics, and collaboration. A strong understanding of how to leverage design systems within these tools is critical. Familiarity with behavioral analytics platforms is particularly important given the role's focus on user behavior.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the end-user, ensuring that all design decisions prioritize member needs and satisfaction.

• Pragmatism & Outcome-Driven: A focus on delivering tangible, measurable results that solve real problems and improve the user experience, rather than pursuing theoretical perfection.

• Collaboration: A strong belief in working together across disciplines (UX, Product, Engineering, Data, Support) to achieve shared goals and build cohesive solutions.

• Continuous Improvement: A mindset of always seeking to learn, iterate, and improve both individual skills and the overall UX practice within the organization.

• Efficiency & Scalability: Designing solutions that are not only effective but also efficient to implement and scale across a large member base and extensive club network.

Collaboration Style:

• Cross-functional Integration: Actively works with product owners, developers, data analysts, and customer support to foster a shared understanding of user problems and design solutions.

• Open Feedback Culture: Encourages and provides constructive feedback on designs and processes, fostering an environment of continuous learning and improvement.

• Knowledge Sharing: Actively shares insights from research and design explorations with the team and relevant stakeholders to elevate collective understanding and decision-making.

📝 Enhancement Note: The team culture values practical application, collaborative problem-solving, and a strong focus on delivering measurable improvements for the user and the business. This implies a dynamic environment where contributions are recognized for their impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design System Constraints with Innovation: Effectively using and contributing to an established design system while still finding innovative solutions for unique user problems.

• Synthesizing Diverse Data Streams: Integrating insights from qualitative research, quantitative behavioral data, and stakeholder input to form a coherent understanding of user needs and pain points.

• Driving Change in a Large Organization: Navigating stakeholder priorities and organizational dynamics to champion user-centered design principles and implement impactful UX improvements.

• Measuring Long-Term Impact: Developing robust methods for tracking the sustained impact of UX designs on member behavior, satisfaction, and business KPIs over time.

Learning & Development Opportunities:

• Advanced UX Research Techniques: Deepen expertise in specific research methodologies, particularly those focused on behavioral analysis and quantitative data interpretation.

• Design System Contributions: Gain experience in evolving and scaling design systems, potentially leading to more specialized roles in design system governance.

• Product Strategy Influence: Develop a stronger understanding of product strategy and business objectives, enabling more impactful contributions to product roadmap planning.

• Cross-functional Skill Development: Enhance collaboration and communication skills by working closely with diverse teams, understanding their workflows and challenges.

📝 Enhancement Note: The challenges are typical for a mid-level UX role in a growing organization with established systems. The growth opportunities are substantial, allowing for specialization, leadership, and strategic influence within the product development lifecycle.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant user friction point. What was your process for discovery, problem framing, and solution design? What was the outcome?" (Preparation: Have a detailed case study ready that showcases your end-to-end process and quantifiable results).

• "How do you balance the constraints of a design system with the need to create novel and effective user experiences?" (Preparation: Discuss your approach to leveraging existing components, identifying gaps, and proposing new components, emphasizing consistency and efficiency).

Company & Culture Questions:

• "What interests you about Basic-Fit and our mission to make fitness accessible?" (Preparation: Research Basic-Fit's market position, values, and recent news. Connect your passion for user-centered design to their business goals).

• "How do you approach collaborating with product owners, developers, and customer support teams?" (Preparation: Provide examples of successful cross-functional collaboration and how you manage differing perspectives to align on user-centric solutions).

Portfolio Presentation Strategy:

• Focus on Process: Dedicate significant time to explaining how you tackled each problem, not just the final designs.

• Data-Driven Narrative: Clearly show where and how you used both qualitative and quantitative data to inform your decisions and validate your solutions.

• Quantify Impact: Present concrete metrics and outcomes for your projects. If exact numbers are unavailable, discuss the types of metrics you would track and why they are important.

• Design System Context: If applicable, explain how you utilized or contributed to a design system and the benefits it provided.

• Conciseness & Clarity: Be prepared to present your most relevant case studies concisely, allowing time for Q&A and deeper dives.

📝 Enhancement Note: Candidates should prepare to demonstrate a strong understanding of UX methodologies, a data-informed approach, and excellent collaboration skills, all framed within the context of improving member journeys and contributing to a large-scale fitness organization.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided application link on the Basic-Fit careers portal.

• Portfolio Customization: Tailor your portfolio to highlight case studies that emphasize your discovery, problem-solving, behavioral data analysis, and design system experience. Showcase projects where you've driven measurable improvements in user journeys and reduced friction.

• Resume Optimization: Ensure your resume clearly articulates your 3-6 years of UX experience, focusing on achievements and responsibilities relevant to this role, such as user research, design system work, and cross-functional collaboration. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, decision-making rationale, and quantifiable outcomes. Prepare to discuss how you would approach challenges specific to Basic-Fit's member experience.

• Company Research: Thoroughly research Basic-Fit's business model, target audience, and current digital offerings. Understand their "low-cost, high-value" proposition and how UX contributes to that strategy. Familiarize yourself with their values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.