UX Design Lead Specialist

📍 Job Overview

Job Title: UX Design Lead Specialist

Company: South Jersey Industries (Operating under Flutter SEA - Sisal, Snai, PokerStars)

Location: Milano Headquarter, Italy (with potential for Rome, Italy)

Job Type: Full-Time, Fixed Term Contract (Maternity Leave)

Category: UX/UI Design, Product Design Leadership

Date Posted: 2026-05-20

Experience Level: 5-10 Years (Mid-Senior to Lead Level)

Remote Status: Hybrid (Implied by "Milano Headquarter" and presence of multiple office locations, with focus on in-office collaboration for design leadership).

🚀 Role Summary

• Lead the end-to-end design of engaging, usable, and consistent user experiences across multiple brands (Sisal, PokerStars, Snai) and online channels within the Flutter SEA region.

• Drive the strategic vision for UX/UI as a transversal service, focusing on scalability and system-oriented design solutions for digital and cross-channel journeys.

• Champion user-centered design methodologies, from concept ideation and customer journey mapping to wireframing, prototyping, and validation sessions.

• Manage and mentor junior designers, fostering a collaborative design environment and ensuring quality and consistency in design outputs.

• Bridge the gap between business requirements and user needs by translating complex product and business objectives into clear, actionable use cases, user flows, and detailed UX specifications.

📝 Enhancement Note: While the primary location is Milano, the mention of "multiple country and channels" and "Roma, Italy" as an alternative location suggests a hybrid work model is likely, with a strong emphasis on in-person collaboration for design leadership and project coordination. The role is a fixed-term contract for maternity leave cover, which is a crucial detail for potential candidates.

📈 Primary Responsibilities

• Oversee and execute the design of engaging, usable, and consistent customer experiences for various digital products and projects.

• Shape and manage user-centered digital and cross-channel journeys (web, mobile, POS), contributing to the creation of scalable, system-oriented design solutions.

• Actively participate in the strategic and ideation phases, applying design methodologies like concept design and customer journey mapping to structure business requirements aligned with user needs.

• Take ownership of design execution, translating business and product requirements into clear use cases, user flows, prototypes, and detailed UX specifications.

• Facilitate effective communication and collaboration between the Customer Process and Channels Interaction Design area and other design teams, aligning on shared goals and outcomes.

• Coordinate design projects, mentor junior designers, and ensure consistent quality throughout the entire design process.

• Lead UX activities such as journey mapping, wireframing, prototyping, and validation sessions in collaboration with internal stakeholders, developers, and research teams.

• Contribute to the integration of retail ecosystems by connecting in-store and digital touchpoints, ensuring a seamless customer experience.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic leadership, hands-on design execution, and cross-functional collaboration. The focus on "scalability," "system-oriented design solutions," and "transversal service" highlights the need for a designer who can think holistically and contribute to a company-wide design strategy, not just individual projects.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for a lead specialist role.

Experience: Minimum of 5 years of proven experience in UX/UI Design, with a strong preference for experience in complex, scalable digital products within consumer-facing industries, particularly gaming, lottery, or iGaming sectors. Experience in managing and mentoring junior designers is specifically required.

Required Skills:

• UX/UI Design Expertise: Deep understanding of user-centered design principles and best practices for web and mobile applications.

• Figma Proficiency: Advanced skills in Figma for interface design, prototyping, and documentation.

• Collaboration Tools: Familiarity with co-design and collaboration tools such as Miro, FigJam, or equivalent for workshops and concept development.

• Design System Knowledge: Understanding of Design System processes and tooling for creating consistent and scalable interfaces.

• Prototyping & Wireframing: Ability to ideate concepts, create wireframes, and develop high-fidelity prototypes.

• Customer Journey Mapping: Proficiency in mapping and analyzing customer journeys to identify pain points and opportunities.

• Stakeholder Management: Strong ability to manage relationships and communicate effectively with diverse stakeholders.

• Mentoring & Leadership: Demonstrated experience in managing and mentoring junior designers, fostering team growth.

• Problem-Solving & Critical Thinking: Excellent analytical and problem-solving skills with a pragmatic, data-informed approach.

• Systemic Thinking: Natural inclination for understanding and designing complex, interconnected systems.

• Language Proficiency: Fluency in both Italian and English (written and verbal).

Preferred Skills:

• Experience within the iGaming or online lottery sector.

• Experience with POS (Point of Sale) system design or integration.

• Familiarity with A/B testing and data analysis for design optimization.

• Experience in designing for multiple touchpoints and integrated retail ecosystems.

📝 Enhancement Note: The emphasis on Figma, Miro/FigJam, and Design Systems indicates a modern, collaborative design workflow. The requirement for both Italian and English fluency is critical for this role operating across multiple markets. The requested experience level implies a need for strategic thinking and the ability to lead design initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 detailed case studies demonstrating end-to-end UX/UI design processes for complex digital products.

• Problem/Solution Framework: Clearly articulate the problem addressed, the user needs identified, your role in the process, the design solutions implemented, and the outcomes achieved.

• Visual Design Examples: Include wireframes, user flows, interactive prototypes, and high-fidelity mockups.

• Systemic Design Focus: Highlight projects that demonstrate an understanding of scalability, cross-channel integration, or design system application.

• Collaboration & Iteration: Illustrate how you collaborated with stakeholders, developers, and research teams, and how feedback informed design iterations.

Process Documentation:

• User Research Integration: Show examples of how user research and data analysis informed design decisions.

• Design Methodology Explanation: Be prepared to discuss your preferred design methodologies (e.g., Design Thinking, Lean UX) and how you apply them.

• Tool Proficiency Demonstration: Be ready to discuss your experience with Figma, Miro/FigJam, and Design Systems within your portfolio examples.

• Mentorship Examples: If possible, include examples of projects where you mentored junior designers, showcasing your leadership impact.

📝 Enhancement Note: For a Lead Specialist role, the portfolio should not just display visual design skills but also demonstrate strategic thinking, process ownership, leadership capabilities, and the ability to drive complex projects to successful completion. Emphasis on scalability and system thinking will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX Design Lead Specialist with 5-10 years of experience in Milan, Italy, the estimated annual gross salary would likely range from €55,000 to €75,000. This can vary based on the specific qualifications, interview performance, and the exact duration of the maternity cover contract.

Benefits:

• Fixed Term Contract (Maternity Leave Cover)

• Meal Allowance

• Supplemental Health Insurance

• Access to Diversity & Inclusion Initiatives

• Well-Being Support: Meditation courses, online medical services, and counselling with certified coaches and psychologists.

• Learning & Development: Access to training platforms, workshops, conferences, and a FlexiLearning program (4 hours per month dedicated to learning).

• Parental Leave Packages (though this is a fixed-term contract, the company culture supports this)

• Volunteering during working hours.

Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for some flexibility given the hybrid work arrangement and company culture promoting well-being.

📝 Enhancement Note: Salary estimation is based on Italian market rates for similar roles and experience levels, considering the tech and design sector in Milan. The fixed-term nature of the contract is a significant factor and should be clearly understood by candidates. The benefits package is robust, emphasizing employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Sports Betting and iGaming (Flutter SEA region). This is a highly dynamic, competitive, and regulated industry that requires innovative and user-centric approaches to digital product design.

Company Size: Part of Flutter, the world's largest online sports betting and iGaming group. Within Flutter SEA, it encompasses major brands like Sisal, Snai, and PokerStars, indicating a large, established, and globally recognized organization with significant resources and market presence.

Founded: Sisal has a long history in Italy, founded in 1945, bringing established market experience, while Flutter as a group is a more recent entity formed through mergers and acquisitions, representing a blend of legacy and modern corporate structure.

Team Structure:

• The role is within the "Customer Process and Channels Interaction Design area," specifically the "(B2C) Online Channels team."

• This implies a dedicated UX/UI design team focused on customer-facing digital experiences.

• The role requires collaboration with other design areas within the "Process and Channels Interaction Design area" and external design teams.

Methodology:

• User-Centered Design: A core principle applied throughout the design process.

• Agile & Iterative: Given the dynamic nature of iGaming, agile methodologies and continuous iteration are expected.

• Data-Informed Decision Making: Emphasized by "pragmatic, data-informed, functional analysis."

• Cross-Functional Collaboration: Essential for integrating digital and physical touchpoints and ensuring business requirements are met.

Company Website: https://www.sjindustries.com/ (Note: The provided URL is for South Jersey Industries, which might be a parent or related entity. The job description mentions Sisal, Snai, and PokerStars as brands within Flutter SEA. The most relevant company information would be found on Flutter's corporate site and the individual brand sites.)

📝 Enhancement Note: The company culture is likely fast-paced, innovative, and focused on delivering exceptional digital experiences within a competitive market. The blend of established brands (Sisal) with a global powerhouse (Flutter) suggests a culture that values both heritage and forward-thinking strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead Specialist" position, indicating a senior individual contributor or a team lead role. It requires not only strong design skills but also the ability to mentor, coordinate projects, and contribute strategically to the overall UX/UI vision. This is typically a mid-to-senior level position within a design organization.

Reporting Structure: The role sits within the Customer Process and Channels Interaction Design area, specifically the (B2C) Online Channels team. The lead specialist will likely report to a Design Manager or Director and will mentor junior designers within their immediate team or project group.

Operations Impact: The UX Design Lead Specialist has a direct impact on customer acquisition, engagement, and retention through the design of intuitive and compelling user experiences. By optimizing user journeys and ensuring seamless cross-channel interactions, the role contributes significantly to the brands' revenue generation and market competitiveness, particularly in the B2C online space.

Growth Opportunities:

• Leadership Development: Opportunity to hone leadership and mentorship skills by guiding junior designers and leading project design efforts.

• Strategic Design Influence: Contribute to the strategic direction of UX/UI across multiple major brands, gaining experience in large-scale design systems and cross-functional strategy.

• Industry Expertise: Deepen expertise in the dynamic iGaming and online betting sector, a high-growth and technologically advanced industry.

• Cross-Brand Exposure: Work with diverse brand identities and user bases (Sisal, PokerStars, Snai), broadening design scope and adaptability.

• Continuous Learning: Benefit from Flutter's extensive learning and development resources, including FlexiLearning, workshops, and conferences.

📝 Enhancement Note: The "Lead Specialist" title suggests a path towards formal management roles or deep specialization in UX strategy. The fixed-term nature of the contract might offer a clear endpoint but also a concentrated period of intense learning and impact.

🌐 Work Environment

Office Type: The role is based at the "Milano Headquarter," suggesting a modern office environment designed for collaboration and innovation. Given the "Hybrid" work arrangement, it implies a mix of in-office presence and remote work.

Office Location(s): Milano Headquarter, Italy; with potential for collaboration or presence in Roma, Italy. This indicates a company with a significant footprint in Italy.

Workspace Context:

• Collaborative Hub: The office is likely set up to facilitate design workshops, brainstorming sessions, and team meetings, fostering a collaborative environment.

• Technology-Rich: Access to standard design software (Figma), collaboration tools (Miro, FigJam), and other necessary technological resources.

• Team Interaction: Opportunities for regular interaction with other designers, product managers, developers, and business stakeholders within the SEA region.

Work Schedule: Standard full-time Italian working hours, likely around 40 hours per week. The hybrid model offers some flexibility, allowing for focused work at home and collaborative sessions in the office.

📝 Enhancement Note: The emphasis on a hybrid model for a lead role suggests that while flexibility is offered, in-office presence is valued for leadership, mentoring, and collaborative design activities. The work environment is expected to be dynamic, reflecting the fast-paced nature of the iGaming industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: Presentation of your portfolio showcasing relevant case studies. This will likely involve discussing your design process, problem-solving approach, collaboration methods, and specific contributions. Expect in-depth questions about your Figma proficiency, design systems, and customer journey mapping.

• Design Challenge/Workshop: You might be asked to complete a design exercise or participate in a collaborative workshop, potentially using Miro or Figma, to assess your problem-solving skills and design thinking in real-time.

• Stakeholder Interviews: Meetings with key stakeholders from product, engineering, and business teams to assess your ability to collaborate, communicate complex ideas, and align with business objectives.

• Final Interview: Potentially with a senior leader (e.g., Head of Design, Regional Director) to discuss strategic vision, leadership potential, and overall fit within Flutter SEA.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio logically, ideally with 2-3 in-depth case studies.

• Tell a Story: For each case study, clearly outline the problem, your role, the process, the solution, and the measurable impact (e.g., improved conversion rates, reduced user errors, increased engagement).

• Show, Don't Just Tell: Include visuals like wireframes, user flows, interactive prototypes, and high-fidelity mockups.

• Highlight Leadership: If possible, demonstrate instances where you mentored junior designers or led design initiatives.

• Tailor to the Role: Emphasize projects that align with B2C online channels, cross-channel experiences, and scalability. Showcase your Figma and collaboration tool skills.

• Be Ready to Discuss: Prepare to articulate your decision-making process, trade-offs you made, and how you handled challenges.

Challenge Preparation:

• Understand the Context: Research Flutter SEA, Sisal, Snai, and PokerStars. Understand their market position, target audience, and common user journeys.

• Focus on Process: For any design challenge, focus on demonstrating your thought process, how you define the problem, explore solutions, and justify your design choices.

• Embrace Constraints: Be prepared for realistic constraints (time, technical limitations) and show how you adapt.

• Communication: Practice articulating your ideas clearly and concisely, both visually and verbally.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also leadership potential, strategic thinking, and collaborative abilities. A strong portfolio that highlights end-to-end process and impact, alongside clear communication, will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for interface design, prototyping, and documentation. Expect advanced usage for creating and maintaining design systems.

• Miro/FigJam: Essential for collaborative workshops, ideation sessions, journey mapping, and brainstorming.

• Design System Tools: Any tools or platforms used to manage, document, and implement design systems.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and design impact.

• User Feedback Platforms: Familiarity with tools for collecting and analyzing user feedback.

CRM & Automation:

• While not explicitly mentioned, understanding how UX design integrates with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot) can be beneficial for understanding the broader customer journey.

• Project Management Tools: Tools like Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: Proficiency in Figma and collaborative tools is non-negotiable. A strong understanding of design systems is also highlighted as a key requirement, indicating the company's focus on scalable and consistent design.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value driving all design decisions to ensure products meet real user needs.

• Collaboration: Strong emphasis on teamwork, cross-functional partnerships, and open communication within and across design teams.

• Innovation & Ambition: Cultivating a culture of continuous improvement, embracing new ideas, and driving growth in a dynamic market.

• Quality & Consistency: Commitment to delivering high-quality design outputs that maintain brand consistency across all touchpoints.

• Data-Informed Approach: Utilizing data and analytics to guide design decisions and measure impact.

Collaboration Style:

• Integrated Design Process: Working closely with product managers, developers, researchers, and business stakeholders from ideation through to launch and iteration.

• Proactive Communication: Encouraging open dialogue, knowledge sharing, and constructive feedback within the design team and with other departments.

• Systemic Thinking: Fostering an environment where designers consider the broader system and how their work impacts other areas of the business and user experience.

📝 Enhancement Note: The company values likely reflect a blend of a large, global tech organization (Flutter) with the customer-centricity and market focus of established brands like Sisal. Collaboration and a data-driven, user-focused approach are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Designing for distinct brand identities (Sisal, PokerStars, Snai) while maintaining a cohesive overall UX strategy.

• Scalability Across Markets: Ensuring design solutions are scalable and adaptable across different countries and regulatory environments within the SEA region.

• Balancing User Needs with Business Goals: Navigating the inherent tension between optimal user experience and the commercial objectives of an iGaming business.

• Cross-Channel Integration Complexity: Creating seamless experiences across diverse touchpoints (web, mobile, in-store/POS) requires intricate planning and execution.

• Fixed-Term Contract: Adapting quickly and making a significant impact within a defined contract period.

Learning & Development Opportunities:

• Advanced UX Leadership: Developing skills in leading design teams, mentoring, and influencing product strategy.

• iGaming Industry Expertise: Gaining deep insights into the unique user behaviors, regulations, and technological trends of the online gaming sector.

• Design System Mastery: Contributing to and evolving robust design systems for large-scale applications.

• Cross-Functional Exposure: Working with diverse teams across product, engineering, marketing, and operations.

• Formal Training: Access to Flutter's extensive learning resources, including workshops and online courses.

📝 Enhancement Note: The challenges are typical for a lead role in a multi-brand, multi-market environment. The growth opportunities are significant, particularly for someone looking to advance their career in design leadership within a major global player in a high-growth industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex digital product you led the design for. What were the key challenges, your strategic approach, and the measurable outcomes?" (Focus on end-to-end process, problem-solving, and impact.)

• "How do you ensure design consistency and scalability across multiple brands or product lines? Discuss your experience with design systems." (Highlight your understanding of system thinking and design system implementation.)

• "Walk us through a customer journey mapping exercise you facilitated. How did it inform your design decisions and business requirements?" (Demonstrate your ability to connect user needs with business objectives.)

Company & Culture Questions:

• "What interests you about the iGaming industry and Flutter SEA specifically?" (Research Flutter's mission, values, and recent performance. Understand the competitive landscape.)

• "How would you foster collaboration between design, product, and engineering teams in a hybrid work environment?" (Emphasize communication strategies and tools.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio presentation by highlighting the most impactful projects and your key achievements.

• Focus on Process & Rationale: For each case study, clearly explain why you made certain design decisions, the research that informed them, and the trade-offs considered.

• Demonstrate Figma Skills: Be ready to navigate through your Figma files or show examples of complex prototypes and design system components.

• Showcase Collaboration: Explain how you worked with stakeholders, developers, and other teams, using specific examples.

• Quantify Results: Whenever possible, use metrics to demonstrate the success of your designs (e.g., conversion rate improvements, user satisfaction scores).

📝 Enhancement Note: Preparation should focus on articulating strategic thinking, design process, leadership capabilities, and a clear understanding of the iGaming industry and Flutter's brands. Be ready to delve deep into your portfolio and discuss your contributions with confidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating leadership, end-to-end UX/UI design for complex digital products, and experience with scalability, cross-channel journeys, or design systems.

• Resume Optimization: Ensure your resume clearly lists your years of experience, proficiency in Figma and collaboration tools, and any relevant iGaming or consumer-facing digital product experience. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering behavioral and strategic questions, focusing on your leadership and problem-solving abilities.

• Company Research: Thoroughly research Flutter SEA, Sisal, Snai, and PokerStars, understanding their market position, target audience, and recent product innovations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The role is a fixed-term contract for maternity leave.