Marketing Designer / Art Director

📍 Job Overview

Job Title: Marketing Designer / Art Director

Company: ustwo

Location: London, England, United Kingdom

Job Type: Permanent

Category: Marketing Operations / GTM Design

Date Posted: 2026-06-18

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is a hybrid of design and marketing strategy, focusing on creating high-impact visual assets for ustwo's marketing initiatives across paid, owned, and earned channels.

• The position requires a multi-disciplinary designer adept at translating complex ideas into clear, compelling visual narratives that reflect ustwo's brand and the quality of its client work.

• Key responsibilities include developing engaging content for social media platforms, thought leadership pieces, and detailed case studies, ensuring a consistent and high-fidelity brand presence.

• The role sits at the crucial intersection of Marketing and Design leadership, demanding strong collaboration skills to align creative output with business goals and growth strategies.

📝 Enhancement Note: While the title is "Marketing Designer / Art Director," the core responsibilities and required skills lean heavily into marketing design execution with a strategic eye for brand and impact. The "Art Director" aspect suggests a need for strong conceptual thinking and the ability to guide visual direction, particularly in case studies and campaign assets. The role is situated within a creative agency environment, implying a fast-paced, client-focused (internal stakeholders) workflow.

📈 Primary Responsibilities

• Design and develop a wide range of marketing assets for campaigns, content marketing, and ongoing marketing activities, ensuring distinct brand alignment and high craft.

• Create compelling, narrative-driven case studies that showcase ustwo's studio work, integrating product imagery, rich media, and visual storytelling to articulate client success.

• Produce engaging visuals for social media platforms (LinkedIn, Instagram), blog content, and thought leadership publications, adapting content for diverse formats.

• Develop static posts, carousels, and motion graphics, including short-form video, to enhance marketing messages and drive engagement.

• Build and maintain a library of design templates to facilitate rapid, high-quality social media output and ensure brand consistency across all digital touchpoints.

• Iterate quickly on designs based on feedback from marketing and design teams, as well as performance insights, to optimize effectiveness.

• Maintain rigorous standards for consistency, quality, and editorial judgment across all marketing communications, ensuring a cohesive brand experience.

• Collaborate closely with marketing copywriters and developers to bring creative concepts to life across various formats and environments, supporting the overall marketing and growth strategy.

• Partner with internal teams to ensure marketing efforts are aligned with business objectives and accurately reflect the high fidelity of work completed for clients.

📝 Enhancement Note: The responsibilities emphasize a hands-on design execution role with a strategic understanding of marketing objectives. The need to "iterate quickly based on feedback and performance insights" points towards an agile design process within the marketing function, requiring a designer comfortable with data-informed adjustments. The emphasis on "internal teams" suggests a focus on marketing for the agency itself, rather than client-facing design projects.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is expected.

Experience: 5-10 years of experience in marketing design, graphic design, or a related creative role, with a proven track record in B2B branding and marketing for a studio or agency environment.

Required Skills:

• Multi-Disciplinary Design: Proficiency across graphic design, illustration, and foundational motion graphics/video editing.

• Typography & Layout: Excellent command of typography, layout principles, and visual hierarchy for impactful communication.

• Visual Storytelling: Strong ability in image-making, illustration, and crafting visual narratives that effectively support and convey ideas.

• Image Editing & Treatment: Skilled in editing, retouching, and treating imagery to meet specific campaign and brand requirements.

• Communication & Collaboration: Clear communicator capable of articulating design decisions, justifying them based on message, audience, and commercial impact, and working effectively with cross-functional teams.

• Scalable Systems: Ability to leverage technology and tools to create and implement creative systems that scale efficiently.

• Media & Cultural Awareness: Keen understanding of what performs across different media platforms and a sharp cultural awareness to inform design choices.

• Web Design Fundamentals: Understanding of the web as a medium, including its constraints, conventions, accessibility standards, and performance considerations.

• B2B Brand Marketing: Experience in building B2B brands and developing marketing collateral that supports the growth of a studio or agency product.

Preferred Skills:

• Advanced Motion Graphics/Video: Experience with more advanced motion graphics or video editing software for dynamic content creation.

• UI/UX Design Principles: Familiarity with UI/UX design principles to ensure web assets are user-centric and effective.

• Content Strategy Integration: Ability to integrate design work seamlessly with broader content marketing strategies.

• Data Analysis for Design: Aptitude for understanding performance metrics and using data to inform design iterations and improvements.

📝 Enhancement Note: The emphasis on "multi-hyphenate" and "comfortable across design, illustration, and light motion/video support" indicates a need for a versatile designer rather than a specialist. The requirement for understanding "the web as a medium" and "accessibility" highlights the importance of practical, functional design for digital platforms. The "distinctive POV" and "media-savvy" aspects suggest a candidate who is not just technically skilled but also possesses strong creative judgment and market understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign & Content Examples: Showcase a range of marketing campaigns and content pieces designed for paid, owned, and earned channels, demonstrating versatility and brand adherence.

• Case Study Showcase: Include detailed examples of case studies, highlighting how narrative storytelling, rich media, and design elements were used to effectively present client work and outcomes.

• Social Media & Digital Assets: Present examples of social media graphics (static, carousel, motion), blog visuals, and other digital assets, illustrating an understanding of platform-specific best practices.

• Brand System Application: Demonstrate the ability to apply and extend a brand identity across various marketing materials, showcasing consistency and creative interpretation within established guidelines.

• Process & Iteration: Explain the design process behind key projects, including how feedback and performance insights were incorporated for iteration and improvement.

Process Documentation:

• Workflow Design: Ability to document and optimize design workflows, particularly for fast-paced content creation and iterative campaigns.

• Template Development: Evidence of creating scalable design templates for consistent and efficient output, especially for social media and recurring content formats.

• Performance Measurement: Examples of how design decisions were informed by or contributed to measurable marketing outcomes, such as engagement rates, lead generation, or brand perception.

📝 Enhancement Note: A strong portfolio is paramount for this role, as it serves as the primary evidence of a candidate's ability to execute visually and strategically. The portfolio should not only display a breadth of design skills but also demonstrate an understanding of marketing objectives, brand consistency, and the ability to translate complex information into digestible visual formats suitable for various platforms. Demonstrating an iterative design process and the application of performance insights will be key.

💵 Compensation & Benefits

Salary Range: Based on London location, 5-10 years of experience, and the hybrid work model for a Marketing Designer/Art Director role within a creative agency, the estimated salary range is £50,000 - £70,000 per annum.

Benefits:

• Comprehensive benefits package available to all permanent employees.

• Access to a detailed benefits deck showcasing local benefits specific to London.

• Opportunities for professional development and continuous learning within a renowned design studio.

• A collaborative and inclusive work environment that values diverse perspectives.

• Potential for hybrid working arrangements, offering flexibility between office-based collaboration and remote work.

Working Hours: The role is based on a standard 40-hour work week, with potential for flexibility as is common in creative agency environments.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for experienced designers in London. Benefits are described as comprehensive, with specific details to be provided by the company, which is standard for permanent positions. The mention of a "benefits deck" suggests a structured approach to employee welfare and perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Product Design & Consulting (Creative Agency)

Company Size: ustwo is a global digital product studio with a significant employee base, indicating a well-established organization with structured processes and a global presence. This size suggests opportunities for collaboration across different teams and geographies, as well as potential for career growth.

Founded: ustwo was founded in 2004, bringing over two decades of experience in innovation and digital transformation. This longevity suggests a stable company with a proven track record and a deep understanding of the evolving digital landscape.

Team Structure:

• The Marketing Designer will sit within the Marketing team, closely partnered with Design leadership. This dual reporting/collaboration structure ensures alignment between creative output and business objectives.

• Expect collaboration with marketing copywriters, developers, and other designers, fostering a cross-functional approach to project execution.

• The role is embedded within a larger studio environment, implying interaction with various project teams and stakeholders across the organization. Methodology:

• Data-Informed Design: Iteration based on performance insights suggests a data-driven approach to marketing and design, valuing measurable impact.

• Agile Creative Development: The need to "iterate quickly" points towards agile methodologies in content creation and campaign development, prioritizing speed and responsiveness.

• Collaborative Design Process: Close partnerships with marketing and development teams indicate a highly collaborative and integrated workflow.

Company Website: https://www.ustwo.com/

📝 Enhancement Note: ustwo is a well-respected name in the digital product design space. Their culture is likely to be innovative, collaborative, and focused on high-quality craft. The "Marketing Designer" role is internal-facing, focused on amplifying ustwo's own brand and capabilities, rather than client project work. This means the designer will be a key advocate for the studio's output and brand identity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Marketing Designer / Art Director, requiring significant experience (5-10 years) and a high degree of autonomy in execution and conceptualization. It's a specialist role focused on enhancing ustwo's marketing presence.

Reporting Structure: The role reports conceptually to Marketing leadership for business alignment and collaborates closely with Design leadership for creative quality and brand consistency. This structure ensures both strategic relevance and high creative standards.

Operations Impact: The Marketing Designer's impact is measured by their ability to enhance ustwo's brand perception, drive engagement across marketing channels, and ultimately support business growth by attracting clients and talent. Their work directly influences how ustwo is perceived in the market.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in specific areas like motion graphics, B2B branding, or digital campaign strategy through hands-on project work.

• Art Direction Development: Progress towards more senior Art Direction responsibilities, leading visual concepts for larger marketing initiatives or campaigns.

• Cross-functional Leadership: Develop stronger collaboration and communication skills, potentially leading design aspects of internal marketing projects or mentoring junior designers.

• Broader Studio Contribution: Gain exposure to different facets of the studio's operations and potentially contribute to internal tooling or process improvements related to design.

📝 Enhancement Note: The growth path for this role is likely within the marketing design domain, potentially leading to a Senior Marketing Designer, Art Director, or even a Marketing Creative Lead position. The emphasis on learning and growth is reinforced by the company's stated commitment to inclusivity and continuous learning.

🌐 Work Environment

Office Type: ustwo operates globally with physical studio spaces. The London office is likely a modern, collaborative workspace designed to foster creativity and teamwork.

Office Location(s): London, England, United Kingdom. Specific details on office amenities and accessibility would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Hub: The office environment is expected to be a hub for collaboration, with spaces designed for team meetings, brainstorming sessions, and cross-functional work.

• Creative Tools & Technology: Access to industry-standard design software and hardware, along with ustwo's internal systems and potentially project management tools.

• Team Interaction: Opportunities to engage with marketing, design, and other studio teams, fostering a dynamic and communicative work atmosphere.

Work Schedule: The role is hybrid, requiring a balance of in-office and remote work. The standard working hours are 40 per week, with flexibility arrangements typical in creative industries. This blend allows for focused individual work and collaborative team engagement.

📝 Enhancement Note: The hybrid model suggests a structured approach to office days, likely focused on collaborative activities, team meetings, and strategic planning, while remote days allow for focused design work and iteration. The company's commitment to inclusivity may also translate into a supportive and adaptable work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and creative output against role requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discussing key projects, design rationale, and how you've driven impact and met objectives. Expect questions about your process, collaboration style, and understanding of B2B marketing and brand.

• Skills-Based Exercise: Potentially a design challenge or case study analysis to evaluate your practical skills, creative thinking, and ability to work within constraints relevant to ustwo's marketing needs.

• Team/Culture Fit Interview: A conversation with members of the marketing and design teams to assess cultural alignment, communication skills, and collaborative potential.

• Final Interview: Potentially with senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your ability to design for marketing, B2B branding, and digital platforms. Prioritize work that demonstrates visual storytelling, brand consistency, and impact.

• Tell the Story: For each project, clearly articulate the brief, your role, the challenges you faced, your design process (including iterations), the tools used, and the measurable results or impact. Focus on why you made specific design decisions.

• Highlight B2B & Studio Work: Emphasize any experience with B2B brands, agency marketing, or work that showcases a high level of craft and strategic thinking, similar to ustwo's output.

• Demonstrate Versatility: Showcase your range across static design, illustration, and motion graphics/video.

• Address Web & Accessibility: Be prepared to discuss your understanding of web conventions, accessibility, and performance optimizations in your design choices.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge, focusing on the core objective, target audience, and key constraints.

• Focus on Process: Outline your approach, even if you can't fully complete the task within the given time. Demonstrate your thinking and problem-solving methodology.

• Brand Alignment: Consider ustwo's brand aesthetic and tone, and how your solution would align with it.

• Concise Presentation: Be prepared to present your solution clearly and concisely, highlighting key decisions and rationale.

📝 Enhancement Note: The interview process will heavily rely on your portfolio. Be ready to discuss your design choices in the context of marketing objectives and business impact. The inclusion of a potential design challenge indicates a need to demonstrate practical skills under pressure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is essential for graphic design, image manipulation, and layout.

• Motion Graphics Software: Experience with After Effects for creating animations, social media videos, and motion graphics.

• Video Editing Software: Familiarity with tools like Premiere Pro for editing short-form video content.

• Figma/Sketch: Experience with modern design and prototyping tools for UI/UX elements and collaborative workflows, especially for web-related assets.

Analytics & Reporting:

• Social Media Analytics: Understanding how to interpret analytics from platforms like LinkedIn and Instagram to inform design decisions.

• Web Analytics (e.g., Google Analytics): Familiarity with basic web analytics to understand website performance and user behavior.

• Reporting Dashboards: Experience using or contributing to dashboards that track marketing campaign performance.

CRM & Automation:

• Marketing Automation Platforms: Basic understanding of how design assets integrate with platforms like HubSpot, Marketo, or Pardot.

• Content Management Systems (CMS): Experience with CMS platforms (e.g., WordPress) for publishing web content and visuals.

📝 Enhancement Note: The toolset suggests a need for a designer who is comfortable with both traditional graphic design software and modern digital design and animation tools. Familiarity with how design assets are used within marketing platforms and on websites is crucial.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A strong commitment to high-quality design and meticulous attention to detail, reflecting ustwo's reputation.

• Collaboration & Partnership: Valuing teamwork, open communication, and the ability to work effectively with diverse teams to achieve shared goals.

• Innovation & Curiosity: A drive to explore new ideas, technologies, and creative approaches in design and marketing.

• Impact & Purpose: A focus on creating work that has a tangible impact, whether for clients or for ustwo's own brand and growth.

• Inclusivity & Belonging: A commitment to fostering an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives.

Collaboration Style:

• Cross-functional Integration: A seamless working relationship between design, marketing, and development teams, ensuring alignment and shared understanding.

• Feedback-Driven: An open culture of constructive feedback, where ideas are shared, discussed, and refined collaboratively.

• Agile & Responsive: A fast-paced approach to creative development, characterized by quick iterations, adaptability, and a proactive stance in addressing evolving needs.

📝 Enhancement Note: ustwo's values highlight a blend of creative excellence, collaborative spirit, and a forward-thinking mindset. The emphasis on inclusivity is a key cultural differentiator, suggesting a supportive environment for diverse talent. This role requires someone who can thrive in a dynamic, collaborative, and quality-focused setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: Navigating the need to maintain ustwo's high brand standards while optimizing designs for specific marketing channel performance and engagement metrics.

• Rapid Iteration Cycles: Adapting to a fast-paced environment that requires quick turnarounds on creative assets and frequent design adjustments based on feedback and data.

• Translating Complex Ideas: Effectively visualizing and communicating ustwo's sophisticated digital product design services and client success stories in a clear and compelling manner.

• Staying Ahead of Trends: Continuously evolving design skills and aesthetic awareness to keep pace with digital marketing trends and platform changes.

Learning & Development Opportunities:

• Mastery of Design Tools: Opportunity to deepen expertise in industry-leading design and motion graphics software.

• Strategic Marketing Insight: Gaining a deeper understanding of marketing strategy, B2B branding, and growth tactics through close collaboration with the marketing team.

• Cross-Disciplinary Exposure: Learning from world-class designers, strategists, and developers within a leading digital product studio.

• Portfolio Enhancement: Building a portfolio with impactful marketing assets that can significantly advance career prospects in creative marketing roles.

📝 Enhancement Note: The challenges are inherent to a fast-paced marketing design role within a reputable agency. The growth opportunities are significant, offering a chance to refine both creative and strategic marketing skills within a top-tier organization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a marketing campaign to attract new clients for a digital product design studio like ustwo?" (Focus on target audience, messaging, channel strategy, and visual approach.)

• "Describe a time you had to balance creative vision with performance metrics. How did you ensure both were met?" (Prepare a case study demonstrating iterative design based on data.)

• "How do you ensure brand consistency across various marketing channels and asset types, especially when working at a fast pace?" (Discuss process, templates, and quality control.)

• "What are your thoughts on the current trends in digital marketing design, and how do you stay current?" (Showcase your awareness of industry shifts and your learning habits.) Company & Culture Questions:

• "What excites you about ustwo's work and culture?" (Research their portfolio, values, and recent projects.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness and a collaborative approach.)

• "Describe your ideal collaboration with a marketing copywriter and a developer." (Highlight your understanding of cross-functional teamwork.)

• "How do you see this role contributing to ustwo's growth strategy?" (Connect your design skills to business objectives.) Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest, most relevant projects that best represent your skills for this role.

• Context is Key: For each project, clearly explain the brief, your specific role and contributions, the challenges, your design process (including iterations and rationale), and the outcome/impact.

• Show, Don't Just Tell: Use visuals effectively to demonstrate your design capabilities. If discussing motion, have short, impactful clips ready.

• Be Ready for Deep Dives: Anticipate questions about your technical skills, tool proficiency, and how you approach specific design problems.

• Connect to ustwo: Frame your experience and portfolio pieces in a way that shows how you can directly contribute to ustwo's marketing goals and brand.

📝 Enhancement Note: Preparation should focus on understanding ustwo's brand, their work, and the specific demands of a marketing design role within an agency. Be ready to articulate your design process, strategic thinking, and ability to deliver results. Your portfolio is your primary tool, so practice presenting it effectively.

📌 Application Steps

To apply for this Marketing Designer / Art Director position:

• Submit your application through the provided link on the ustwo careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating B2B branding, marketing campaign design, social media content creation, case studies, and any motion graphics or illustration work. Prioritize work that shows impact and brand consistency.

• Resume Optimization: Ensure your resume clearly outlines your 5-10 years of relevant experience, proficiency in key design software (Adobe Creative Suite, After Effects, Figma), and any experience with marketing automation or CMS platforms. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, rationale, and the impact of your work. Prepare answers to common interview questions related to design strategy, collaboration, and brand alignment.

• Company Research: Thoroughly research ustwo's website, portfolio, client work, and company values to demonstrate your understanding and enthusiasm for the organization and its culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for a Marketing Designer/Art Director role. Details regarding specific benefits, in-office days for hybrid work, and precise interview stages should be confirmed directly with ustwo.