UX Content Strategist

📍 Job Overview

Job Title: UX Content Strategist

Company: Insulet Corporation

Location: San Diego, California, United States

Job Type: Full time

Category: UX/Product Design Operations

Date Posted: 2026-08-27

Experience Level: 2-5 Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive the strategy and vision for UX content and product design within Insulet's mobile applications, focusing on simplifying life for individuals managing diabetes.

• Create compelling, on-brand digital UX content and design frameworks that empower users and promote positive health outcomes.

• Collaborate closely with cross-functional teams, including design, research, product management, and engineering, to ensure a cohesive and customer-centric user experience.

• Act as a persistent advocate for the customer, ensuring all content and design decisions are informed by user needs and business priorities.

• Support the continuous improvement of UX processes, tools, and design language to elevate the overall quality of Insulet's digital products.

📝 Enhancement Note: While the job title is "UX Content Strategist," the description heavily emphasizes UX design responsibilities, including wireframing, prototyping, and working with design tools. This suggests a hybrid role with a strong focus on both content strategy and UX design execution, particularly within the context of Insulet's medical device products. The role requires a blend of strategic thinking, creative execution, and cross-functional collaboration, typical of senior individual contributor roles in product operations or GTM functions focused on user experience.

📈 Primary Responsibilities

• Define and articulate the UX content strategy vision for key product features, aligning with core business priorities and customer needs.

• Develop and maintain content frameworks, documenting rationales and decisions to ensure strategic alignment across teams.

• Craft engaging, informative, and on-brand digital UX content, ensuring consistency in voice, tone, style, and quality.

• Execute and align cross-functional teams on content strategy and UX copywriting for mobile applications (Android and iOS).

• Collaborate effectively with UX designers, product managers, marketing, and other stakeholders to lead content revision processes and meet project deadlines.

• Support improvements in UX processes and tools, contributing to a more efficient and effective design workflow.

• Maintain and update UX writing style guidelines, ensuring their relevance and accuracy for global product development.

• Actively participate in peer reviews of content strategies and proposed content, providing constructive feedback to elevate team performance.

• Champion innovation by asking inquisitive questions, exploring new approaches, and striving for simplicity in content and design solutions.

• Communicate content strategies clearly and concisely through presentations, engaging stakeholders at all levels of the organization.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on content strategy as a driver for user experience, with a clear expectation for the candidate to not only create content but also to strategize, document, and influence its adoption across product development. This involves deep collaboration with UX design and product management.

🎓 Skills & Qualifications

Education: Bachelor's or higher degree in a discipline related to UX Content Strategy (e.g., Business Communications, Creative Writing, English), or a related field such as Psychology, Computer Science, HCI, Industrial Engineering, Interaction Design, or Human Factors.

Experience: Minimum of 3 years of experience in UX writing/editing for mobile app-based products, with a preference for experience in consumer or medical devices.

Required Skills:

• Expertise in applied writing skills, specifically for a lay user audience, ensuring clarity and impact.

• Proven ability to strategize and define content frameworks, including documenting strategic rationales.

• High competency in executing and aligning teams on content strategy and UX copy.

• Excellent collaboration and communication skills, with experience working effectively with cross-functional stakeholders (UX, PM, Marketing).

• Proficiency in leading content revision processes and meeting project deadlines.

• Ability to maintain and advocate for UX writing style guidelines.

• Experience in peer review and providing constructive feedback on content strategy work.

• Strong storytelling and influencing skills to articulate vision and drive decisions.

• Aptitude for learning new technologies quickly and adapting to dynamic environments. Preferred Skills:

• Expertise in Content Strategy Frameworks and Design Principles.

• Understanding of UX design principles, common design tools, language, and processes.

• Creativity and empathy to identify and address user challenges effectively.

• Excellent project management abilities and process development skills.

• Comfort and familiarity with dynamic agile software development environments.

• Deep expertise in platforms and design tools such as Figma, JIRA, Miro.

• Familiarity with Medical Device development processes and the diabetes care landscape.

• Experience working on global products and understanding localization considerations.

• Prototyping skills are preferred.

📝 Enhancement Note: The required and preferred skills emphasize a blend of core content strategy competencies with a strong understanding of UX design principles and tools. The preference for medical device experience and localization highlights the specific industry context and global reach of Insulet's products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a portfolio demonstrating a strong command of UX content strategy and UX writing for mobile applications.

• Include case studies that highlight your ability to develop content strategy frameworks and document strategic rationales.

• Present examples of creating compelling, on-brand digital UX content that drives positive user outcomes.

• Demonstrate experience in collaborating with cross-functional teams and managing content revision processes within a product development lifecycle.

• Highlight your ability to maintain and evolve UX writing style guides and contribute to design system documentation. Process Documentation:

• Provide examples of how you have documented content strategy decisions and rationales for complex features.

• Illustrate your approach to ensuring brand consistency, voice, and tone across digital product experiences.

• Showcase your involvement in improving UX processes or tools, including any contributions to style guide updates or process documentation.

• Demonstrate your ability to collaborate effectively within an agile software development environment, including any experience with workflow documentation or process optimization.

📝 Enhancement Note: A strong portfolio is crucial, and candidates should prepare to showcase specific examples of their content strategy work, emphasizing the strategic thinking, documentation, and cross-functional collaboration involved. Demonstrating process improvement contributions is also highly valued.

💵 Compensation & Benefits

Salary Range: $122,600 - $161,075 annually.

Benefits:

• Comprehensive Medical, dental, and vision insurance plans.

• 401(k) retirement savings plan with a company match.

• Generous Paid Time Off (PTO) for work-life balance.

• Additional employee wellness programs designed to support overall well-being.

Working Hours: Standard full-time work hours, estimated at 40 hours per week, with potential for flexibility depending on project needs and team collaboration.

📝 Enhancement Note: The provided salary range is specific to U.S.-based positions. The benefits package is comprehensive, catering to professionals seeking stability and support in their careers, which is a common expectation for individuals in roles requiring significant expertise and responsibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Medical Device, Healthcare Technology. Insulet operates in the innovative medical device sector, focusing on diabetes management and subcutaneous drug delivery, positioning itself at the intersection of health and technology.

Company Size: Insulet is a publicly traded company (NASDAQ: PODD), indicating a significant operational scale and a structured corporate environment. The description implies a growing team and investment in product experience, suggesting a dynamic yet established organization.

Founded: Headquartered in Massachusetts, Insulet was founded with a mission to simplify life for people with diabetes. This founding principle continues to shape its culture and product development, emphasizing patient-centric innovation.

Team Structure:

• The UX team is part of the R&D department, suggesting a close integration with product development and engineering.

• This role likely reports to a Director of User Experience, indicating a clear hierarchy within the UX function.

• Collaboration is expected with various cross-functional teams, including design, research, product management, marketing, clinical, and human factors, highlighting a matrixed and collaborative work environment. Methodology:

• A strong emphasis is placed on user-centered design principles, with active involvement in user research and iterative testing.

• Agile development methodologies are central to the workflow, requiring adaptability and continuous collaboration.

• The company values innovation, customer-centricity, and simplicity in its approach to product design and content strategy.

Company Website: https://www.insulet.com/

📝 Enhancement Note: Insulet's focus on diabetes management and its innovative Omnipod platform suggest a culture that values technological advancement, patient impact, and a commitment to improving quality of life. The R&D context implies a data-driven and technically proficient environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor, requiring 3+ years of experience. It offers the opportunity to define strategic visions for UX content and design, influencing product direction and customer experience.

Reporting Structure: The role reports to the Director of User Experience, indicating a clear line of management and potential for mentorship from senior leadership within the UX domain.

Operations Impact: The UX Content Strategist will directly impact the usability, effectiveness, and adoption of Insulet's mobile applications and Omnipod platform. By simplifying user experiences and ensuring clear communication, this role contributes significantly to patient satisfaction, adherence, and overall business success in the competitive medical device market.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UX content strategy, mobile app design, and medical device UX through hands-on project work and collaboration with specialized teams (e.g., Human Factors, User Research).

• Leadership Potential: Develop leadership skills through influencing cross-functional teams, mentoring junior colleagues, and contributing to the evolution of Insulet's design language and processes.

• Specialization: Potential to specialize further in areas like global product localization, specific therapeutic areas within Insulet's portfolio, or advanced UX research methodologies.

📝 Enhancement Note: The role offers a clear path for growth within UX and product operations, with opportunities to take on more strategic responsibilities and leadership roles within a company focused on impactful medical technology.

🌐 Work Environment

Office Type: Hybrid work environment, requiring 3 days per week in the San Diego office. This suggests a blend of focused individual work and collaborative team interaction.

Office Location(s): San Diego, California, with potential for employees to also be commutable to Acton, MA. The San Diego office is noted as an "Office" location, implying a standard professional workspace.

Workspace Context:

• The office environment is designed to foster collaboration, with opportunities for whiteboarding sessions, team meetings, and cross-functional discussions.

• Access to standard professional tools and technologies used in UX design and content strategy, such as Figma, JIRA, and Miro, is expected.

• Regular interaction with UX designers, researchers, product managers, and engineering teams will be integral to the daily work.

Work Schedule: A standard full-time schedule, likely around 40 hours per week, is expected. The hybrid model allows for flexibility in how individual work is managed, while in-office days facilitate necessary team collaboration and strategic alignment.

📝 Enhancement Note: The hybrid nature of the role balances the need for focused work with the benefits of in-person collaboration, which is particularly valuable for strategic roles like UX Content Strategy where alignment and brainstorming are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements. Prepare to articulate your UX content strategy approach and highlight relevant projects.

• Hiring Manager Interview: Discussion focused on your experience, strategic thinking, and understanding of user-centered design and content strategy principles.

• Team/Cross-functional Interviews: Interviews with UX designers, product managers, and potentially other stakeholders to evaluate collaboration style, communication skills, and ability to integrate into the team. Be ready to discuss how you've worked with these groups previously.

• Portfolio Presentation: A dedicated session to present your portfolio, showcasing key projects, your process, and the impact of your work. Focus on storytelling and demonstrating strategic rationale.

• Final Interview: Often with senior leadership, focusing on cultural fit, long-term vision, and overall alignment with Insulet's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your UX content strategy and UX design capabilities, particularly those involving mobile apps and user empowerment.

• Showcase Process: For each project, clearly outline the problem, your role, your strategic approach (including content framework development), the solutions you implemented, and the measurable outcomes or impact.

• Highlight Collaboration: Emphasize how you collaborated with designers, researchers, product managers, and engineers.

• Demonstrate Storytelling: Present your work with a narrative that clearly conveys your thought process, decision-making, and the "why" behind your content and design choices.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your work (e.g., improved user engagement, reduced support inquiries, increased task completion rates).

Challenge Preparation:

• Be prepared to discuss how you would approach developing a content strategy for a new feature or improving existing content for a mobile medical device.

• Expect questions about how you handle conflicting stakeholder feedback or prioritize content needs within an agile framework.

• Practice articulating your understanding of medical device regulations (e.g., FDA guidelines) and how they influence UX content and design.

📝 Enhancement Note: The interview process is likely to be rigorous, with a significant emphasis placed on the portfolio. Candidates should prepare to demonstrate not just design skills but also strategic thinking, communication prowess, and a deep understanding of user-centered design within a regulated industry.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (preferred), Sketch, Adobe Creative Cloud (including Illustrator, Photoshop), InVision, Balsamiq, Framer, Zeplin.

• Collaboration & Workflow: JIRA, Confluence, Aha!, Miro.

• Web & Mobile Platforms: Experience with Android and iOS UI guidelines and platforms is essential.

• Web Technologies: Familiarity with HTML, CSS, JavaScript is beneficial.

Analytics & Reporting:

• While not explicitly listed, experience with analytics tools (e.g., Google Analytics, Amplitude) to understand user behavior and inform content decisions would be advantageous.

• Ability to interpret user research findings and usability testing results to refine content and design. CRM & Automation:

• No specific CRM or automation tools are mentioned, but familiarity with how content integrates into broader customer journeys and product ecosystems is implied.

📝 Enhancement Note: Proficiency in industry-standard UX design and collaboration tools is a baseline requirement. The mention of specific tools like Figma, JIRA, and Miro indicates the team's likely workflow and technology preferences.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A primary value, driving all decisions to prioritize the needs and experience of patients and healthcare providers.

• Innovation: Encouragement to think differently, champion new ideas, and push the boundaries of diabetes management technology.

• Simplicity: A focus on creating clear, intuitive, and easy-to-use products and content that reduce complexity for users.

• Collaboration: Strong emphasis on working together across diverse teams to achieve shared goals and deliver cohesive experiences.

• Quality & Effectiveness: Commitment to developing safe, effective, and high-quality products, especially critical in the medical device sector.

Collaboration Style:

• Cross-Functional Integration: Works closely with UX design, research, product management, engineering, marketing, and clinical teams.

• Servant Leadership: Expected to lead by serving the team, fostering a positive and supportive environment.

• Constructive Feedback: Openness to giving and receiving feedback through peer reviews and iterative design processes.

• Influence and Consensus Building: Ability to influence stakeholders through clear communication and data-driven arguments to achieve alignment.

📝 Enhancement Note: The team culture appears to be a blend of innovation-driven product development and a deeply ingrained patient-first mentality, characteristic of successful medical device companies. Collaboration is key, requiring strong interpersonal and communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Regulatory Requirements: Navigating FDA guidelines and medical device regulations while ensuring an intuitive and delightful user experience.

• Global Product Consistency: Maintaining brand voice, tone, and UX quality across different regions and languages, requiring sensitivity to localization needs.

• Rapidly Evolving Technology: Keeping pace with advancements in mobile technology, diabetes management, and digital health.

• Cross-functional Alignment: Ensuring consistent messaging and user experience across multiple product touchpoints and stakeholder groups.

Learning & Development Opportunities:

• Industry Conferences & Certifications: Opportunities to attend relevant UX, content strategy, and healthcare technology events.

• Mentorship: Guidance from experienced UX leaders within the Director of User Experience's team.

• Specialized Training: Potential for training in areas like medical device UX, localization strategies, or advanced design tools.

• Cross-functional Exposure: Gaining deep insights into product development, clinical affairs, and marketing strategies within the medical device industry.

📝 Enhancement Note: The challenges presented are typical for roles in the medical device industry, requiring a nuanced approach to balancing user experience with safety and regulatory compliance. The growth opportunities are geared towards deepening expertise in a specialized, high-impact field.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content strategy for a new feature in a medical device mobile app, considering both user needs and regulatory constraints?" (Prepare to outline your process, stakeholder engagement, and risk mitigation.)

• "Describe a time you had to influence a cross-functional team or stakeholder to adopt your UX content recommendations. What was your strategy, and what was the outcome?" (Focus on communication, data, and consensus-building.)

• "How do you ensure consistency in brand voice, tone, and quality across different product touchpoints and global markets?" (Discuss style guides, localization processes, and collaboration.) Company & Culture Questions:

• "What interests you about Insulet's mission to simplify life for people with diabetes?" (Research the Omnipod platform and Insulet's impact.)

• "How do you see your role contributing to a customer-centric culture within a product development team?" (Relate your skills to Insulet's values.)

• "Describe your experience working within an agile development environment and collaborating with product managers and engineers." (Highlight your adaptability and teamwork.) Portfolio Presentation Strategy:

• Structure your presentation like a story: problem, your role/approach, solution, and results/impact.

• For each project, clearly articulate the strategic thinking behind your content and design decisions.

• Be prepared to discuss trade-offs you made and why.

• Showcase your ability to use tools like Figma, JIRA, and Miro effectively.

• Tailor your examples to highlight experience relevant to medical devices, mobile apps, and user empowerment.

📝 Enhancement Note: Candidates should prepare to articulate their strategic thinking, demonstrate a deep understanding of user-centered design within a regulated environment, and showcase their collaborative and communication skills through specific examples and a well-curated portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Insulet Careers site via the provided Workday job posting link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in UX content strategy, UX design for mobile applications, and any relevant medical device or regulated industry experience. Prepare specific case studies that demonstrate your strategic thinking and problem-solving skills.

• Resume Optimization: Weave in keywords from the job description such as "UX Content Strategy," "mobile app design," "Figma," "JIRA," "agile," "user-centered design," and "medical device." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your process for content strategy development, your approach to cross-functional collaboration, and your ability to balance user needs with business and regulatory requirements. Prepare to present your portfolio confidently.

• Company Research: Thoroughly research Insulet Corporation, its Omnipod platform, its mission, and its values. Understand the competitive landscape in diabetes management and medical devices.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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