UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Jobgether (Partner Company)

Location: United States

Job Type: Part-time, Freelance/Contract

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual transformation of high-conversion, text-heavy digital assets into compelling, brand-led experiences that enhance user engagement and maintain performance impact.

• Drive conversion rate optimization (CRO) through intuitive UX design and impactful brand storytelling, directly contributing to user acquisition and business growth.

• Collaborate seamlessly with growth, performance marketing, and acquisition teams to align design strategies with measurable business outcomes and key performance indicators (KPIs).

• Develop and refine digital design systems and user journeys across key touchpoints, including landing pages, product pages, and email campaigns, ensuring brand consistency and enhanced customer experience.

📝 Enhancement Note: This role is positioned as a freelance, part-time engagement, requiring a strong self-starter mentality and the ability to manage projects independently. The emphasis on "high-conversion, text-heavy pages" and "performance-driven" design suggests a need for a designer skilled in balancing aesthetic appeal with direct-response marketing principles, a critical aspect of DTC operations. The preference for European working hours, despite the US location, indicates a potential need for flexibility in communication and collaboration times.

📈 Primary Responsibilities

• Redesign and optimize high-traffic landing pages and product pages, focusing on improving visual hierarchy, user experience (UX) flow, and overall brand presentation without compromising conversion rates.

• Translate complex, copy-centric marketing materials into visually engaging, brand-aligned digital experiences that resonate with target audiences and drive desired actions.

• Partner closely with growth marketing, performance marketing, and user acquisition teams to ensure all design decisions are informed by data, support A/B testing initiatives, and contribute to achieving user acquisition targets.

• Develop and refine intuitive UX structures that enhance readability, increase user engagement, and clarify the customer journey across web pages and digital touchpoints.

• Contribute to the strategic evolution of the brand identity across all digital touchpoints, including the design and maintenance of web and email design systems.

• Effectively balance the demands of direct-response marketing campaigns with the need for elevated visual storytelling and premium brand positioning.

• Utilize Figma extensively for the design, iteration, prototyping, and delivery of production-ready design assets, ensuring smooth implementation by development teams.

📝 Enhancement Note: The core responsibility revolves around enhancing the performance of existing digital assets through design. This requires not just aesthetic skill but a deep understanding of conversion rate optimization (CRO) principles and how to apply them within a DTC e-commerce context. The emphasis on "performance impact" and "conversion performance" suggests that the candidate will be measured by their ability to improve key metrics like conversion rates, click-through rates (CTR), and customer lifetime value (CLTV) through design interventions.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, UX Design, Human-Computer Interaction, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of experience in UX and visual/brand design is implied by the "mid-level" experience. Specific experience within Direct-to-Consumer (DTC) or e-commerce environments is highly preferred.

Required Skills:

• Proven expertise in UX design principles and user-centered design methodologies.

• Strong visual and brand design capabilities, with a keen eye for aesthetics and brand consistency.

• Demonstrated experience in DTC or e-commerce settings, understanding the unique demands of online retail.

• Proficiency in Figma for creating wireframes, prototypes, high-fidelity mockups, and design systems.

• Solid understanding of direct-response marketing principles and how design directly impacts conversion rates.

• Experience collaborating effectively with growth, performance marketing, and acquisition-focused teams.

• Ability to work independently, manage multiple projects, and deliver high-quality work in a remote, project-based setting.

Preferred Skills:

• Portfolio demonstrating high-quality work for consumer-facing brands, with a specific preference for wellness, supplements, or premium lifestyle products.

• Experience with A/B testing and conversion rate optimization (CRO) strategies from a design perspective.

• Familiarity with web analytics tools (e.g., Google Analytics) to inform design decisions.

• Understanding of front-end development constraints and best practices for web implementation.

• Experience designing for email marketing campaigns.

• Availability aligned with European working hours (this is listed as a preference but might be critical for team collaboration).

📝 Enhancement Note: The request for a portfolio with specific industry preferences (wellness, supplements, premium lifestyle) is a strong indicator of the company's target market and brand aesthetic. Candidates should curate their portfolios to highlight projects that align with these categories and showcase their ability to balance premium brand perception with performance-driven design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies showcasing successful UX and brand design projects, with a strong emphasis on DTC or e-commerce applications.

• Demonstrate a clear understanding of the problem, your design process, the solutions implemented, and the measurable outcomes (e.g., increased conversion rates, improved engagement metrics, enhanced brand perception).

• Highlight projects where you've translated text-heavy content into visually compelling narratives.

• Include examples of how you've worked with performance marketing or growth teams to achieve specific business objectives.

Process Documentation:

• For each portfolio case study, outline the specific design process followed, including user research (if applicable), ideation, wireframing, prototyping, user testing (if applicable), and final design.

• Clearly articulate how design decisions were informed by conversion goals, brand strategy, and user needs.

• Document how you collaborated with cross-functional teams (e.g., marketing, growth) throughout the design lifecycle.

• Provide evidence of how your designs have led to tangible improvements in key performance indicators (KPIs).

📝 Enhancement Note: The emphasis on "performance impact" and "conversion performance" means the portfolio should not just be a gallery of pretty designs. Each piece needs a narrative that explains the strategic thinking behind the design, the specific optimizations made, and the resulting data-driven improvements. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time, project-based role, compensation will likely be determined on an hourly or project basis. Based on industry standards for a mid-level UX & Brand Designer with DTC/e-commerce experience in the US, an estimated hourly rate could range from $40 to $70 USD per hour, depending on the specific project scope, required expertise, and the candidate's experience level. For a part-time engagement (e.g., 20 hours/week), this could translate to approximately $3,200 - $5,600 USD per month.

Benefits:

• Fully remote, freelance project-based engagement, offering flexibility and work-life balance.

• Opportunity to work with a fast-growing DTC brand in the wellness and supplements space, gaining valuable industry experience.

• Flexible working structure with significant autonomy over execution and project management.

• High-impact design work that is directly tied to business growth and conversion performance, allowing for visible contributions.

• Collaborative environment with experienced growth and marketing teams.

• Exposure to cutting-edge performance-driven UX challenges within a scaling e-commerce context.

• Opportunity to influence and shape both brand identity and customer experience for a growing brand.

Working Hours: The role is part-time and project-based, implying flexibility. However, a preference for alignment with European working hours is noted, suggesting potential overlap requirements for communication and collaboration with teams in that region. The standard full-time equivalent is 40 hours per week, but this role's specific hours will depend on project needs and the agreed-upon part-time commitment.

📝 Enhancement Note: The salary estimate is based on general market data for freelance UX/Brand Designers in the US. The specific rate will heavily depend on the project's complexity, duration, and the candidate's demonstrated ability to drive measurable results in DTC e-commerce. The preference for European working hours, even for a US-based role, suggests that candidates should clarify expectations around availability for meetings and collaboration across time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Direct-to-Consumer (DTC) e-commerce sector, with a specific focus on wellness and supplements. This industry is characterized by rapid growth, a strong emphasis on brand building, customer loyalty, and data-driven marketing strategies.

Company Size: The description implies a growing DTC brand, likely a startup or scale-up, where roles can be dynamic and offer significant influence. As a partner company of Jobgether, the exact size and structure are not detailed, but the nature of the role suggests a lean, agile team.

Founded: The founding date is not specified, but the focus on growth and scaling indicates a relatively young or rapidly expanding organization.

Team Structure:

• The designer will be part of a project-based freelance team, working closely with dedicated growth and marketing teams within the partner company.

• Reporting structure will be project-oriented, likely involving a Marketing Manager or Growth Lead who assigns tasks and provides feedback.

Methodology:

• Data Analysis & Insights: Design decisions will be heavily informed by performance data, A/B testing results, and user acquisition metrics. The ability to interpret and act on these insights is crucial.

• Workflow Planning & Optimization: Focus on streamlining user journeys and optimizing existing web pages for better conversion and engagement through iterative design improvements.

• Automation & Efficiency: While not a direct responsibility, understanding how design integrates with marketing automation tools and e-commerce platforms will be beneficial.

Company Website: The partner company's website is not directly provided, but can likely be found through Jobgether's platform or by inquiring.

📝 Enhancement Note: The "fast-growing DTC brand in the wellness and supplements space" is a key differentiator. This suggests a brand that values authenticity, health, and premium quality, which should be reflected in the design aesthetic. Designers should research successful brands in this niche to understand current trends and consumer expectations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level freelance contributor, ideal for designers with 2-5 years of experience seeking project-based work. It offers a chance to deepen expertise in performance-driven UX and DTC e-commerce design.

Reporting Structure: As a freelance role, the designer will report to project managers or marketing leads within the partner company, receiving assignments and feedback on a project-by-project basis.

Operations Impact: The designer's work will have a direct and measurable impact on key business operations, specifically user acquisition, conversion rates, and brand perception within the e-commerce funnel. Success in this role means directly contributing to revenue growth and customer engagement metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing design, CRO, and DTC e-commerce UX, becoming a sought-after specialist in this niche.

• Portfolio Expansion: Build a robust portfolio with high-impact case studies for a growing wellness brand, showcasing tangible results.

• Network Building: Establish professional relationships with growth and marketing professionals in the fast-paced DTC industry.

• Potential for Long-Term Engagements: Successful project delivery could lead to ongoing freelance work or more significant project opportunities with the partner company.

📝 Enhancement Note: While this is a freelance role, the emphasis on "high-impact design work directly tied to growth and conversion performance" and "opportunity to influence both brand identity and customer experience at scale" suggests that it can be a significant stepping stone for career growth. Demonstrating success here could open doors to more senior or retainer-based roles within the DTC space.

🌐 Work Environment

Office Type: This is a fully remote role, meaning there is no physical office associated with this specific position.

Office Location(s): The role is based in the United States, but the work is performed remotely. The preference for alignment with European working hours suggests potential collaboration with distributed teams.

Workspace Context:

• Collaborative Environment: While remote, the role requires close collaboration with marketing and growth teams, necessitating strong communication skills and proficiency with digital collaboration tools.

• Tools & Technology: Access to modern design tools, particularly Figma, is essential. The company likely utilizes project management software and communication platforms (e.g., Slack, Asana, Trello).

• Operations Team Interaction: Interaction will be primarily digital, focusing on project briefs, feedback sessions, and design reviews.

Work Schedule: This is a part-time, project-based role, offering flexibility. However, the preference for European working hours means candidates should be prepared for potential overlap with European time zones for meetings and real-time collaboration, even if their primary working hours are adjusted.

📝 Enhancement Note: The remote nature of the role demands strong self-discipline, time management, and proactive communication. Candidates should ensure they have a dedicated, distraction-free workspace and reliable internet connectivity. The "European working hours preference" is a critical detail that might require candidates to adjust their schedules for specific meetings or collaborative sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (AI/Jobgether): Your application will be processed by Jobgether's AI matching system to assess core requirements.

• Portfolio Review: Shortlisted candidates will have their portfolios reviewed by the hiring company. This is a critical step where your ability to demonstrate DTC/e-commerce success and blend brand with performance is evaluated.

• Interview(s): Expect interviews with the hiring team (e.g., Marketing Manager, Growth Lead) to discuss your experience, approach to design challenges, and cultural fit. This may include a design exercise or case study presentation.

• Final Evaluation: Assessment will likely focus on your design skills, understanding of conversion optimization, brand sensibility, collaboration capabilities, and ability to deliver high-quality work in a remote, project-based setting.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your experience in DTC, e-commerce, wellness, or premium lifestyle brands.

• Quantify Impact: For each project, clearly articulate the problem, your role, the design solution, and most importantly, the quantifiable results (e.g., X% increase in conversion rate, Y% improvement in engagement, Z reduction in bounce rate). Use data and metrics wherever possible.

• Show Your Process: Detail your design process, highlighting how you balanced creative brand expression with performance-driven UX. Explain your use of Figma and any collaborative workflows.

• Tell a Story: Frame your case studies as compelling narratives that demonstrate your problem-solving skills and strategic thinking.

• Tailor to the Role: Explicitly address the requirements of this specific job description – how your skills and experience align with transforming text-heavy pages into brand-led, high-converting experiences.

Challenge Preparation:

• Be prepared for a potential design challenge that asks you to redesign a specific type of page (e.g., a landing page for a supplement product) or critique an existing design, focusing on both brand appeal and conversion optimization.

• Practice articulating your design decisions clearly and concisely, explaining the "why" behind your choices, especially concerning performance metrics and brand strategy.

• Brush up on current DTC e-commerce design trends, particularly in the wellness and supplement sectors.

📝 Enhancement Note: The Jobgether platform emphasizes AI matching. Ensure your resume and portfolio keywords align with the job description's requirements (DTC, e-commerce, UX, brand design, Figma, conversion optimization, performance marketing). The portfolio review is paramount; treat it as your primary sales tool.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool mentioned and is essential for wireframing, prototyping, UI design, and creating design systems. Proficiency is non-negotiable.

• Adobe Creative Suite (Photoshop, Illustrator): While Figma is primary, familiarity with other Adobe tools for asset creation or manipulation can be beneficial.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to interpret website analytics to inform design decisions and measure impact is highly valuable.

• A/B Testing Platforms (e.g., Optimizely, VWO): Familiarity with tools used for testing design variations and measuring their performance.

CRM & Automation:

• Email Marketing Platforms (e.g., Klaviyo, Mailchimp): Experience designing email assets that align with brand and drive conversions.

• Project Management Tools (e.g., Asana, Trello, Monday.com): Essential for managing freelance projects and collaborating with teams.

• Communication Tools (e.g., Slack): For day-to-day team communication and updates.

📝 Enhancement Note: The explicit mention of Figma is critical. Candidates should be prepared to showcase advanced Figma skills, including component libraries, auto-layout, collaborative features, and prototyping. Understanding how their designs will be implemented and measured using analytics and testing platforms is also a key expectation.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on data, results, and measurable impact on conversion rates and business growth. Designs are expected to perform.

• Brand-Centric: Maintaining and elevating brand identity and storytelling is crucial, even within a performance-focused environment.

• Agile & Iterative: Embracing a fast-paced, iterative approach to design, with a willingness to experiment, test, and refine based on feedback and data.

• Collaborative: Working effectively as part of a remote team, communicating clearly and proactively with marketing and growth specialists.

• Independent & Proactive: As a freelancer, taking ownership of projects, managing time effectively, and driving tasks forward with minimal supervision.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing, growth, and potentially e-commerce teams, requiring strong communication and the ability to translate business needs into design solutions.

• Feedback Exchange: An open culture of providing and receiving constructive feedback on designs to ensure optimal outcomes.

• Knowledge Sharing: Willingness to share insights and best practices related to design, UX, and brand storytelling within the team.

📝 Enhancement Note: The blend of "performance marketing requirements" with "elevated visual storytelling and premium brand positioning" highlights a unique cultural balance. The ideal candidate thrives in an environment where creativity is grounded in measurable results and brand integrity is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Art & Science: The primary challenge is to harmonize visually compelling brand aesthetics with the strict requirements of performance marketing and conversion optimization. This requires a nuanced approach to design.

• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback in a fully remote, project-based setting, potentially across different time zones.

• Fast-Paced DTC Environment: Adapting quickly to the dynamic demands of a growing DTC brand, including rapid iteration and implementation cycles.

• Elevating Text-Heavy Content: Transforming dense, copy-driven pages into engaging visual experiences without sacrificing clarity or performance intent.

Learning & Development Opportunities:

• Specialized DTC Expertise: Gaining deep insights into the unique design challenges and opportunities within the wellness and supplements DTC e-commerce sector.

• Performance UX Mastery: Honing skills in conversion rate optimization (CRO) and data-driven design, directly impacting business growth.

• Brand Development Exposure: Contributing to the evolution of a brand's digital presence and potentially influencing its overall identity.

• Remote Work Acumen: Enhancing skills in self-management, asynchronous communication, and effective virtual collaboration.

📝 Enhancement Note: The "challenge" of transforming text-heavy pages is a specific skill the company is seeking. Candidates should be ready to demonstrate how they approach this, perhaps by showcasing examples of complex information architecture they've simplified visually or how they've used design elements to break down dense copy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for redesigning a landing page that currently has high traffic but low conversion rates. How do you balance brand aesthetics with performance goals?" (Prepare to discuss your methodology, tools, and how you'd incorporate data.)

• "How do you collaborate with growth marketers or performance marketing teams to ensure your designs meet specific acquisition or conversion targets?" (Focus on communication, feedback loops, and data-driven decision-making.)

Company & Culture Questions:

• "What attracts you to working with DTC brands, particularly in the wellness or supplements sector?" (Show research into the industry and your passion for this niche.)

• "How do you approach maintaining brand consistency across different digital touchpoints while also optimizing for conversion?" (Discuss your understanding of brand guidelines and performance metrics.)

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, begin with the business problem and the quantifiable results.

• Explain Your 'Why': Clearly articulate the strategic thinking behind your design decisions, linking them directly to conversion goals and brand objectives.

• Showcase Figma Proficiency: Briefly demonstrate key parts of your Figma workflow or specific interactive elements you've created.

• Address the Brief: Explicitly mention how your projects demonstrate the ability to transform text-heavy content and balance performance with brand.

• Be Concise: Respect the interviewer's time; aim for clarity and impact in your presentation.

📝 Enhancement Note: Be prepared to discuss specific metrics and how you track them. If you don't have direct DTC experience, draw parallels from other performance-oriented design roles (e.g., SaaS, lead generation) and clearly articulate how you'd adapt your approach to the DTC e-commerce context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Jobgether link.

• Tailor your Resume: Highlight keywords from the job description such as "UX Design," "Brand Design," "DTC," "E-commerce," "Figma," "Conversion Rate Optimization," and "Performance Marketing." Quantify achievements wherever possible.

• Curate Your Portfolio: Select projects that best demonstrate your experience in DTC/e-commerce, your ability to balance brand aesthetics with performance, and your proficiency in Figma. Ensure each case study clearly outlines the problem, your solution, and measurable results.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of conversion-driven UX, and your experience collaborating with marketing teams. Practice presenting your portfolio and addressing potential design challenges.

• Research the Industry: Familiarize yourself with current trends in DTC e-commerce, particularly within the wellness and supplement sectors, and understand how brands in this space use design to connect with consumers and drive sales.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.