Graphic Designer - Marketing & Brand Design

📍 Job Overview

Job Title: Graphic Designer - Marketing & Brand Design

Company: Tri-Vin Imports Inc.

Location: New Rochelle, NY

Job Type: Full Time

Category: Marketing Operations / Brand Design

Date Posted: 2026-05-28T15:31:00

Experience Level: 3+ Years

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and impact across a diverse portfolio of wine and spirits brands through high-quality graphic design.

• Develop and execute compelling marketing and sales collateral, encompassing both print and digital formats, to support brand growth and supplier initiatives.

• Collaborate cross-functionally with marketing, sales, and external partners to translate business objectives into visually engaging creative assets.

• Manage the end-to-end design process, from concept development to final production, ensuring timely delivery and adherence to brand standards in a fast-paced environment.

📝 Enhancement Note: While the role is titled "Graphic Designer," its focus on supporting marketing and sales materials, brand growth, and supplier initiatives within the beverage alcohol industry strongly aligns it with Marketing Operations and Brand Design functions. The emphasis on creating sales enablement tools like sell sheets and POS materials, alongside digital campaign assets, indicates a need for operational efficiency in creative production.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of marketing and sales materials, including shelf talkers, sell sheets, POS materials, posters, presentation decks, digital advertising assets, event signage, and social media graphics.

• Ensure all creative assets rigorously adhere to and reinforce supplier brand standards and Tri-Vin's overarching visual identity and messaging guidelines.

• Develop original design concepts and layouts for integrated print and digital marketing campaigns, supporting new product launches, seasonal promotions, and key supplier initiatives.

• Actively partner with marketing and sales teams to conceptualize and execute promotional campaigns, retail programs, and supplier activations, ensuring creative alignment with strategic goals.

• Support digital marketing efforts by creating assets for website updates, email marketing campaigns, and social media content, optimizing for various digital platforms.

• Assist in maintaining and organizing a comprehensive library of marketing assets and brand files, ensuring efficient access and version control for all creative collateral.

• Prepare print-ready files for production, collaborating closely with vendors, and conducting thorough quality control checks on all printed and digital materials.

• Manage project timelines, prioritize multiple assignments effectively, and coordinate with production partners to ensure the timely and accurate execution of design projects.

📝 Enhancement Note: The responsibilities highlight a need for operational rigor in design production, including file preparation for print, vendor coordination, and asset management. This requires a designer who can manage workflows and ensure brand consistency at scale.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Art, or a related field is preferred.

Experience: Minimum of 3 years of professional graphic design experience.

Required Skills:

• Proficient in Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and Acrobat Pro.

• Strong understanding of typography, layout, color theory, and core branding principles.

• Demonstrated ability to prepare print-ready production files and collaborate with print vendors.

• Excellent organizational skills with a meticulous attention to detail in all design outputs.

• Proven ability to manage multiple projects and deadlines effectively in a fast-paced, deadline-driven environment.

• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.

Preferred Skills:

• Prior experience within the beverage alcohol, lifestyle, or Consumer Packaged Goods (CPG) industries.

• Familiarity with digital marketing asset creation and social media graphic design best practices.

• Basic understanding of website content management systems or editable digital templates.

• Experience in developing creative assets for experiential marketing or event activations.

📝 Enhancement Note: The preference for industry experience and digital marketing asset creation suggests a need for a candidate who can quickly adapt to the specific nuances of the beverage alcohol market and contribute to both traditional and digital marketing efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating proficiency in print design (e.g., sell sheets, POS, brochures) and digital design (e.g., social media graphics, banner ads).

• Include examples of brand identity development or application across multiple marketing collateral types to demonstrate brand consistency.

• Present case studies or project descriptions that highlight your role in the design process, from concept to final deliverable, and any problem-solving involved.

Process Documentation:

• Be prepared to discuss your personal design workflow, from initial brief to final asset delivery, including how you manage feedback and revisions.

• Demonstrate an understanding of preparing files for various print outputs and collaborating with external production vendors.

• Be ready to explain how you ensure brand consistency across a range of materials and platforms.

• Highlight any experience you have with digital asset management or organizing design files.

📝 Enhancement Note: For a graphic design role supporting marketing and sales, a portfolio is crucial. It should not only showcase creative output but also demonstrate an understanding of marketing objectives and the operational aspects of design production and brand management.

💵 Compensation & Benefits

Salary Range: $60,000 - $85,000 Annually

Benefits:

• Medical Insurance

• Dental Insurance

• Vision Insurance

• 401(k) Retirement Savings Plan with Company Match

• Paid Time Off (PTO)

• Company Holidays

• Disability Insurance

• Life Insurance

• Flexible Spending Accounts (FSAs)

• Opportunities for professional development and continued learning within the wine and spirits industry.

Working Hours: Standard Full-Time (typically 40 hours per week), with potential for occasional overtime during peak periods or event support.

📝 Enhancement Note: The salary range provided is specific. For New Rochelle, NY, a $60,000-$85,000 range for a Graphic Designer with 3+ years of experience is competitive, reflecting the cost of living and the specialized industry. The benefits package is comprehensive and typical for full-time roles in the US.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically Wine and Spirits Distribution). This industry demands strong visual branding to appeal to diverse consumer segments and maintain distinct supplier relationships.

Company Size: Tri-Vin Imports Inc. is part of a larger ecosystem, and while exact employee count isn't provided, the need for a dedicated Graphic Designer suggests a structured marketing department, likely with a team of 5-20 marketing professionals.

Founded: Information not provided, but the company's established presence in wine and spirits distribution implies a history of building strong supplier partnerships and market reach.

Team Structure:

• The Graphic Designer will likely report to a Marketing Director or Brand Manager.

• Collaboration will be frequent with the sales team, supplier representatives, and potentially external agencies or printers.

Methodology:

• Design output is driven by marketing campaign objectives, supplier agreements, and retail program requirements.

• Emphasis is placed on brand consistency and visual storytelling to effectively communicate product value and brand identity.

• A data-informed approach to design may be used, analyzing the effectiveness of visual assets in driving engagement or sales.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=2599396a-5432-4ea6-b572-8728df3be609 (Note: This URL appears to be an ADP recruitment portal link, not the direct company website. A direct company website like tri-vin.com would be more appropriate here if available.)

📝 Enhancement Note: Understanding Tri-Vin's position as a distributor in the beverage alcohol sector is key. This means working with multiple brands, each with its own identity, requiring a designer to be adaptable and maintain distinct visual styles while adhering to overall company standards.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Graphic Designer position, focusing on execution and creative development within defined brand guidelines. It requires a solid understanding of design principles and production processes.

Reporting Structure: The Graphic Designer will report to a Marketing Director or similar leadership role, indicating a direct line of communication and integration with marketing strategy.

Operations Impact: The Graphic Designer's work directly impacts sales enablement by creating compelling materials for the sales team and retail partners. High-quality visuals can enhance brand perception, support promotional efforts, and ultimately contribute to sales volume and supplier satisfaction.

Growth Opportunities:

• Specialization: Develop deeper expertise in beverage alcohol branding, digital marketing design, or packaging design.

• Leadership: Potential to move into a Senior Graphic Designer role, Art Director, or Marketing Manager position, overseeing design projects and teams.

• Skill Development: Opportunity to expand skills into areas like motion graphics, web design elements, or UX/UI design, depending on company needs and individual interest. Continuous learning in design software advancements and industry design trends.

📝 Enhancement Note: For a designer, growth often involves deepening creative expertise, taking on more strategic design responsibilities, or moving into management. In this context, specializing in the beverage alcohol industry offers a niche career path.

🌐 Work Environment

Office Type: The role is specified as "On-site" in New Rochelle, NY, indicating a traditional office-based work environment.

Office Location(s): New Rochelle, NY. This location is within the greater New York metropolitan area, offering accessibility for local candidates.

Workspace Context:

• The workspace is likely within a professional office setting, fostering collaboration with marketing and sales teams.

• Access to standard office technology and design software (Adobe Creative Suite) is implied.

• Opportunities for direct interaction with colleagues in marketing, sales, and potentially leadership will be frequent, facilitating clear communication of project requirements.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility potentially available depending on project demands and company policy. The on-site nature suggests a structured work schedule.

📝 Enhancement Note: The on-site requirement suggests a collaborative office culture where designers can readily interact with stakeholders, which is beneficial for creative feedback and project alignment in a fast-paced industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will likely review applications and resumes, assessing for minimum qualifications and fit.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing relevant design work. This is a critical step.

• Skills Assessment/Creative Challenge: A practical design test or a specific creative challenge related to marketing collateral for a wine/spirits brand may be administered.

• Interviews: Interviews with the hiring manager (Marketing Director) and potentially other team members to assess creative thinking, technical skills, collaboration ability, and cultural fit.

• Final Round: Potentially a final interview with senior leadership.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description (marketing collateral, brand design, print/digital mix).

• Showcase Process: For key projects, briefly explain the brief, your design process, challenges faced, and how your design solutions met objectives.

• Highlight Brand Consistency: Include examples that demonstrate your ability to maintain brand identity across multiple touchpoints.

• Clarity and Professionalism: Ensure your portfolio is well-organized, easy to navigate, and professionally presented (e.g., PDF or a dedicated portfolio website).

• Tailor to Industry: If possible, include projects that show an understanding of the beverage alcohol, lifestyle, or CPG markets.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and any constraints.

• Time Management: Allocate your time wisely, focusing on concept development, execution, and presentation.

• Brand Alignment: Ensure your design solution aligns with the brand's identity and the specific marketing goals of the challenge.

• Presentation: Be prepared to articulate your design decisions and rationale clearly and concisely.

📝 Enhancement Note: The portfolio is paramount for a design role. Candidates should prepare a digital portfolio that is easily shareable and highlights their ability to create impactful marketing assets for the beverage alcohol industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: For layout design of print materials like sell sheets, brochures, and presentations.
  • Acrobat Pro: For PDF creation, editing, and pre-press checks.

• Microsoft Office Suite: Particularly PowerPoint for presentation design and Word for document integration.

Analytics & Reporting: While not a primary tool for the designer, understanding how visual assets are used in digital marketing campaigns may involve familiarity with basic analytics for social media or email marketing platforms to inform design choices.

CRM & Automation: Not directly used by the designer, but an awareness of how marketing materials are distributed or accessed by sales teams (e.g., through a CRM or digital asset management system) can be beneficial.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a non-negotiable requirement. Understanding how these tools integrate with marketing workflows and production processes is key.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs that capture attention.

• Brand Stewardship: A commitment to upholding and enhancing brand identities consistently and accurately.

• Collaboration & Communication: Working effectively with cross-functional teams to achieve shared marketing goals.

• Attention to Detail: Ensuring accuracy, quality, and professionalism in all design deliverables.

• Efficiency & Timeliness: Delivering high-quality work within established project timelines.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing leadership, sales teams, and potentially supplier representatives, requiring strong interpersonal and communication skills.

• Feedback Incorporation: Openness to receiving and integrating feedback from various stakeholders to refine designs.

• Proactive Support: Anticipating the creative needs of the marketing and sales departments to proactively develop assets.

📝 Enhancement Note: A designer in this role must be a team player, capable of balancing creative vision with the practical needs of sales and marketing campaigns, and comfortable working within the structured environment of a distribution company.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Diversity Management: Effectively designing for multiple distinct wine and spirits brands, each with its own identity and target audience, while maintaining overall company brand integrity.

• Fast-Paced Environment: Managing a high volume of diverse design requests with tight deadlines, requiring strong prioritization and time management skills.

• Stakeholder Feedback: Navigating and incorporating feedback from various stakeholders (marketing, sales, suppliers) to achieve optimal design outcomes.

• Adapting to Industry Trends: Staying current with design trends, particularly within the competitive beverage alcohol and lifestyle sectors.

Learning & Development Opportunities:

• Industry Specialization: Deepen expertise in the nuances of wine and spirits branding, packaging design, and promotional strategies specific to this industry.

• Digital Design Expansion: Develop advanced skills in digital asset creation, social media content strategy, and potentially basic motion graphics or video editing.

• Production Workflow Optimization: Gain experience in managing print production workflows, vendor relationships, and digital asset management systems.

• Cross-Functional Understanding: Enhance understanding of sales processes and marketing campaign strategies to create more impactful design solutions.

📝 Enhancement Note: The primary challenge will be balancing creative output with operational demands and managing the diverse brand portfolio. Growth will come from mastering these challenges and expanding design capabilities within the industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a sell sheet for a new wine product. How would you ensure it appeals to the target audience and highlights key selling points?"

• "How do you approach maintaining brand consistency when working on multiple brands with different visual identities?"

Company & Culture Questions:

• "What interests you about working in the beverage alcohol industry, and specifically with Tri-Vin Imports?"

• "How do you see your design skills contributing to our sales and marketing objectives?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., print, digital) or by brand.

• Storytelling: For each project, briefly explain the objective, your role, the creative process, and the impact or outcome. Quantify results if possible.

• Visual Clarity: Ensure your best work is showcased prominently with high-quality mockups or images.

• Conciseness: Be prepared to present your portfolio within a set timeframe, highlighting the most relevant pieces.

📝 Enhancement Note: Interviewers will be looking for not only creative talent but also operational awareness—how you manage projects, collaborate, and understand business objectives. Prepare specific examples from your past work.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP portal link.

• Portfolio Customization: Tailor your portfolio to highlight relevant experience in marketing collateral, brand design, and ideally, the beverage alcohol or CPG industry. Ensure it's easily accessible and professionally presented.

• Resume Optimization: Update your resume to emphasize your proficiency in Adobe Creative Suite, years of experience, and any relevant industry experience. Use keywords from the job description (e.g., "brand design," "print production," "digital assets").

• Interview Preparation: Practice articulating your design process, explaining your creative decisions, and discussing how you handle feedback and manage deadlines. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with Tri-Vin Imports Inc. and the broader wine and spirits distribution landscape to better understand their market and brand portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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