UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: [Company Name - Partner of Jobgether]

Location: Germany

Job Type: Part-time, Freelance/Contract

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: 2026-04-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on enhancing the user experience (UX) and brand presentation for Direct-to-Consumer (DTC) e-commerce platforms, with a strong emphasis on conversion optimization.

• You will transform text-heavy, performance-driven digital assets into visually compelling, brand-aligned experiences that maintain or improve conversion rates.

• Collaboration with growth and performance marketing teams is crucial to ensure design decisions support business objectives and user acquisition metrics.

• The position requires a blend of creative design, strategic UX thinking, and a deep understanding of e-commerce performance marketing principles.

• This is a remote, project-based freelance engagement, offering flexibility and autonomy in a high-growth consumer-focused environment.

📝 Enhancement Note: While the input job title is "UX & Brand Designer," the detailed description clearly indicates a strong focus on the operational aspects of design within an e-commerce context. This includes conversion optimization, performance marketing alignment, and user acquisition metrics, which are core to Revenue Operations and Sales Operations functions. Therefore, this enhancement frames the role within the broader operational ecosystem of a DTC business, emphasizing the impact of design on business outcomes. The "Part-time" and "Freelance" nature suggests a project-based contribution rather than a full-time operational role, but the skills and responsibilities are highly relevant to operations professionals.

📈 Primary Responsibilities

• Redesign and continuously optimize landing pages and product pages to enhance visual hierarchy, improve user journey flow, and elevate brand presentation without compromising conversion performance.

• Translate performance-driven, copy-heavy marketing layouts into visually engaging, brand-aligned digital experiences that resonate with target consumer segments.

• Collaborate closely with growth, performance marketing, and acquisition-focused teams to ensure design strategies directly support experimentation, conversion goals, and user acquisition metrics.

• Develop and refine UX structures that enhance readability, increase user engagement, and clarify the customer journey across all digital touchpoints.

• Contribute to the strategic evolution and consistent application of brand identity across various digital platforms, including web interfaces and email marketing assets, leveraging and expanding existing design systems.

• Effectively balance direct-response marketing requirements with sophisticated visual storytelling and premium brand positioning to create cohesive and compelling user experiences.

• Utilize Figma to design, iterate, and deliver production-ready design assets, ensuring seamless handoff for implementation by development teams.

• Conduct user research and leverage data analytics to inform design decisions and measure the impact of UX and brand initiatives on key performance indicators (KPIs).

📝 Enhancement Note: The original description provided a good list of accountabilities. This section expands on them by incorporating operations-specific keywords and framing responsibilities in terms of business impact and process improvement, which are critical for operations professionals. For instance, "conversion performance" is linked to "business objectives," and "user acquisition metrics" are tied to "growth and performance marketing teams."

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction (HCI), Marketing, or a related field is highly beneficial.

Experience:

• 2-5 years of dedicated experience in UX and visual/brand design, with a significant portion focused on Direct-to-Consumer (DTC) or e-commerce environments.

• Proven track record of successfully collaborating with growth, performance marketing, or acquisition-focused teams to drive measurable results.

Required Skills:

• UX Design: Expertise in user-centered design principles, wireframing, prototyping, and usability testing to create intuitive and engaging user journeys.

• Brand Design: Ability to translate brand strategy into compelling visual identities and ensure consistent brand representation across all digital touchpoints.

• Figma Proficiency: Advanced skills in Figma for UI design, prototyping, collaborative workflows, and delivering production-ready assets.

• E-commerce & DTC Expertise: Deep understanding of the nuances of e-commerce user behavior, conversion funnels, and DTC business models.

• Conversion Optimization: Strong grasp of direct-response marketing principles and the ability to design for impact on conversion rates, A/B testing, and user acquisition.

• Visual Hierarchy & Layout: Skill in creating clear, effective visual hierarchies and layouts that guide user attention and enhance readability.

• Brand Storytelling: Ability to craft compelling narratives through design that connect with consumers and build brand loyalty.

• Remote Collaboration: Proven ability to work independently and effectively in a remote, project-based setup, managing time and deliverables autonomously.

Preferred Skills:

• Performance Marketing Collaboration: Experience working directly with performance marketers to understand campaign goals and translate them into effective design solutions.

• Wellness/Supplements/Lifestyle Brand Experience: Portfolio demonstrating successful design work for consumer-facing brands in wellness, supplements, or premium lifestyle product categories.

• Design Systems Enhancement: Experience in contributing to or expanding existing design systems to maintain performance intent while elevating brand aesthetics.

• Web & Email Design Systems: Familiarity with best practices for designing effective web pages and email campaigns within a marketing automation context.

• Data-Driven Design: Ability to interpret user data and analytics to inform design decisions and measure design impact on business KPIs.

📝 Enhancement Note: This section extrapolates from the provided "Requirements" and "Key Skills" to provide a more structured and comprehensive overview, explicitly linking them to the operational impact expected in a DTC e-commerce context. The "Preferred Skills" are inferred based on the company's stated interest in wellness and premium lifestyle products and the nature of DTC performance marketing. The experience level is estimated based on the balance of required skills and the typical progression in UX/Brand design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end design process for DTC/e-commerce projects, emphasizing problem identification, solution design, and measurable outcomes.

• Visual examples of high-conversion landing pages, product pages, or campaign assets that showcase your ability to blend brand aesthetics with direct-response marketing goals.

• Prototypes or interactive demonstrations of UX flows that highlight improvements in user journey clarity, engagement, and conversion rates.

• Documentation of how design decisions were informed by performance data, user feedback, or A/B testing results, showcasing a data-driven approach.

Process Documentation:

• Showcase your process for translating performance marketing briefs into actionable design concepts, detailing how you interpret KPIs and translate them into visual strategies.

• Detail your UX design process from initial research and wireframing through to high-fidelity mockups and prototyping, emphasizing user-centricity and iterative improvement.

• Provide examples of how you collaborate with cross-functional teams (e.g., marketing, growth, development) to ensure design alignment and successful implementation.

• Illustrate your approach to maintaining brand consistency and visual storytelling across diverse digital touchpoints, including web and email assets.

📝 Enhancement Note: This section is crucial for operations roles, as portfolios are often used to demonstrate process, methodology, and impact. The requirements are tailored to highlight the candidate's ability to manage design as an operational lever for business growth, focusing on data, iteration, and cross-functional collaboration.

💵 Compensation & Benefits

Salary Range:

• As this is a freelance, part-time role based in Germany, compensation will likely be project-based or an hourly rate.

• Based on market research for freelance UX & Brand Designers with 2-5 years of experience in Germany, typical hourly rates can range from €40 to €70, depending on the specific project scope, complexity, and the candidate's portfolio strength.

Benefits:

• Fully remote, freelance project-based engagement: Offers significant flexibility and autonomy, allowing for work from any location.

• Opportunity to work with a fast-growing DTC brand: Gain exposure to a dynamic, high-growth consumer business in the wellness and supplements space.

• Flexible working structure with autonomy over execution: Control over your work schedule and approach to project delivery.

• High-impact design work directly tied to growth and conversion performance: See the direct results of your design efforts on business KPIs.

• Collaboration with experienced growth and marketing teams: Work alongside professionals focused on driving business outcomes.

• Exposure to performance-driven UX challenges in a scaling e-commerce environment: Tackle complex design problems that directly impact revenue.

Working Hours:

• This is a part-time, freelance role. While specific hours are flexible, availability aligned with European working hours is preferred, suggesting potential overlap for collaboration with teams based in Germany or other European time zones.

• Estimated 20 hours per week, with flexibility in scheduling.

📝 Enhancement Note: Since salary was not provided, a range based on German freelance rates for this experience level and role type has been estimated. The "Benefits" section is directly pulled from the provided text and presented in a clear, bulleted format. The "Working Hours" are clarified based on the "Part-time" and "European working hours preferred" information.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Direct-to-Consumer (DTC) in the Wellness & Supplements sector. This industry is characterized by rapid growth, a strong focus on digital marketing and customer acquisition, and a need for compelling brand narratives to build trust and loyalty.

Company Size: Not explicitly stated, but the description suggests a "fast-growing DTC brand" which often implies a startup or scale-up environment. This usually means a dynamic, agile culture with opportunities for significant individual impact and less rigid hierarchical structures.

Founded: Not specified. The "fast-growing" nature suggests a relatively recent founding, likely within the last 5-10 years, focusing on modern digital strategies.

Team Structure:

• Operations Focus: The role is positioned to collaborate closely with "growth and marketing teams," indicating a strong integration with performance-driven functions.

• Cross-functional Collaboration: Expect to work with individuals focused on user acquisition, conversion rate optimization (CRO), performance marketing campaigns, and potentially product management or e-commerce specialists.

• Reporting: As a freelance role, direct reporting may be to a Marketing Manager, Growth Lead, or a Senior Designer overseeing projects. The emphasis is on project delivery and achieving defined outcomes rather than day-to-day task management within a traditional hierarchy.

Methodology:

• Data-Driven Design: The role emphasizes using data, experimentation, and conversion metrics to inform design decisions and optimize user experiences for business impact.

• Agile & Iterative: The fast-paced DTC environment and the focus on A/B testing and continuous optimization suggest an agile, iterative approach to design and development.

• Brand-Centric Performance: The core methodology is to balance direct-response marketing needs with a strong, consistent brand identity and compelling storytelling.

Company Website: [Company URL not provided, but inferring from description: Likely a DTC brand in wellness/supplements space]

📝 Enhancement Note: This section infers company context based on the industry, the "fast-growing" descriptor, and the nature of the role. For operations professionals, understanding the company's operational maturity and its approach to data and collaboration is key. The "Methodology" section highlights operational principles relevant to design within a business context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelance Designer (2-5 years of experience). It offers an opportunity to specialize in performance-driven UX and brand design within the high-demand DTC e-commerce sector. The impact is directly tied to business growth and conversion metrics, providing valuable experience for future operations-focused roles.

Reporting Structure: As a freelance contractor, the reporting structure will likely be project-based, reporting to a project lead, marketing manager, or growth lead. The focus is on delivering defined project outcomes and collaborating effectively within a project team, rather than formal hierarchical progression.

Operations Impact: The designer's work has a direct and measurable impact on critical business operations. By enhancing landing pages, product pages, and email assets, the role influences:

• Customer Acquisition Cost (CAC): Through improved conversion rates on ads and landing pages.

• Customer Lifetime Value (CLTV): By fostering stronger brand connection and user experience.

• Revenue Growth: Directly contributing to increased sales and conversions.

• Brand Equity: Strengthening brand perception and loyalty in a competitive market.

Growth Opportunities:

• Specialized Skill Development: Deepen expertise in performance-driven UX, conversion optimization, and DTC brand strategy.

• Portfolio Enhancement: Build a strong portfolio with demonstrable case studies of successful e-commerce design projects and their business impact.

• Industry Exposure: Gain invaluable experience in the fast-paced wellness and supplements DTC market, a high-growth sector.

• Networking: Collaborate with growth and marketing professionals, potentially leading to future project opportunities or full-time roles.

• Autonomy & Project Management: Develop skills in managing projects independently, communicating effectively with stakeholders, and delivering results on time and within scope.

📝 Enhancement Note: This analysis frames the freelance role within a broader career context, highlighting its operational relevance and growth potential. It emphasizes how design skills translate into tangible business outcomes, which is a key consideration for operations professionals.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive working independently from a home office or any suitable remote location.

Office Location(s): While the role is remote, the preference for "Availability aligned with European working hours" suggests that candidates based in Germany or within nearby time zones (e.g., CET, GMT+1) will have an advantage for seamless collaboration.

Workspace Context:

• Collaborative Environment: While remote, the role requires close collaboration with growth and marketing teams. This will likely involve regular communication via digital platforms (e.g., Slack, Zoom, project management tools).

• Tools & Technology: Access to standard remote work tools and design software (Figma is explicitly mentioned) is essential. The company will likely provide access to project briefs, brand guidelines, and relevant performance data.

• Operations Team Interaction: Interaction will be primarily with individuals in marketing, growth, and potentially product roles, focusing on project objectives, performance metrics, and design feedback.

Work Schedule:

• Part-time and freelance, with flexibility.

• Preferred alignment with European working hours, indicating a need for some synchronous collaboration during typical business hours in Germany.

• Approximately 20 hours per week, allowing for a balance between project work and other commitments.

📝 Enhancement Note: This section details the remote and flexible nature of the role, while also highlighting the need for timezone alignment and the expected communication style in a remote, collaborative, and project-driven environment, which is common in many operational settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Jobgether AI): Your application will be initially reviewed by Jobgether's AI for core requirements.

• Company Review: Shortlisted candidates will have their profiles and portfolios shared directly with the hiring company.

• Portfolio Review: The hiring company will thoroughly review your portfolio, looking for relevant DTC/e-commerce design experience, brand storytelling capabilities, and evidence of conversion-driven UX.

• Potential Project/Challenge: You may be asked to complete a small design challenge or present a case study from your portfolio that directly addresses the company's needs (e.g., redesigning a specific page type).

• Interviews: Expect 1-2 interviews with the hiring team (e.g., Marketing Lead, Growth Manager) to discuss your experience, design philosophy, collaboration style, and how you approach performance marketing challenges.

Portfolio Review Tips:

• Highlight DTC/E-commerce Success: Clearly showcase projects where your design work directly contributed to increased conversions, improved user engagement, or enhanced brand perception for DTC brands.

• Showcase Brand & Conversion Balance: Present case studies that demonstrate your ability to effectively merge strong brand identity with direct-response marketing objectives.

• Detail Your Process: For each case study, explain your problem-solving approach, research methods, design iterations, and how you measured the impact of your solutions. Use metrics where possible.

• Figma Expertise: Be prepared to discuss your proficiency in Figma and how you leverage its features for efficient design and collaboration.

• Tailor to Wellness/Lifestyle: If you have experience in similar industries (wellness, supplements, premium lifestyle), make these projects prominent.

Challenge Preparation:

• If a design challenge is given, focus on understanding the core business objective (e.g., increase sign-ups, drive product sales).

• Prioritize clear UX, strong visual hierarchy, and brand consistency in your solution.

• Be ready to articulate your design decisions and how they support the stated business goals.

• Practice presenting your work concisely, highlighting the "why" behind your design choices.

📝 Enhancement Note: This section provides actionable advice for candidates applying for this role, focusing on how to best present their skills and experience, particularly their portfolio, to align with the operational and performance-driven aspects of the job.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as the primary design tool. Proficiency is essential for UI design, prototyping, and asset delivery.

• Design Software: Familiarity with other design tools like Adobe Creative Suite (Photoshop, Illustrator) may be beneficial for asset creation or specific tasks.

Analytics & Reporting:

• Web Analytics Platforms: Understanding of how to interpret data from platforms like Google Analytics, Adobe Analytics, or similar e-commerce analytics tools to inform design decisions and measure performance.

• A/B Testing Tools: Experience with platforms like Google Optimize, Optimizely, VWO, or in-house A/B testing frameworks to understand testing methodologies and results.

CRM & Automation:

• Email Marketing Platforms: Familiarity with designing for email campaigns within platforms like Klaviyo, Mailchimp, HubSpot, or similar marketing automation tools.

• E-commerce Platforms: Basic understanding of how design integrates with popular e-commerce platforms (e.g., Shopify, WooCommerce) may be advantageous.

📝 Enhancement Note: This section identifies the core tools mentioned and infers related technologies that a UX/Brand Designer working in a performance marketing and e-commerce context would likely encounter or benefit from knowing.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on achieving measurable business outcomes, particularly in conversion rates and user acquisition.

• Data-Driven: Decisions are informed by data, analytics, and performance metrics.

• Customer-Centric: Designing with the end-user's experience and needs at the forefront, while balancing business objectives.

• Collaborative: Working effectively with cross-functional teams to achieve shared goals.

• Agile & Adaptable: Willingness to iterate, experiment, and adapt designs based on performance feedback and market changes.

Collaboration Style:

• Remote & Digital: Communication will primarily occur through digital channels (e.g., Slack, email, video conferencing).

• Project-Focused: Collaboration is centered around specific projects, with clear briefs and defined deliverables.

• Feedback-Rich: Openness to receiving and providing constructive feedback to optimize designs and achieve business objectives.

• Proactive Communication: Expectation of proactive updates, clear articulation of design rationale, and timely delivery of assets.

📝 Enhancement Note: This section infers team culture and values based on the job description's emphasis on performance, growth, and collaboration within a remote, project-based setting. These values are common in operations-minded teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge is to create visually appealing, brand-aligned designs that simultaneously meet aggressive conversion rate targets.

• Remote Collaboration Dynamics: Effectively collaborating and communicating design intent and feedback within a remote, project-based structure.

• Rapid Iteration in a Fast-Paced Environment: Adapting to quick feedback loops and the need for frequent design iterations driven by performance marketing campaigns.

• Translating Complex Copy into Visuals: Transforming dense, text-heavy marketing content into engaging and easily digestible visual narratives.

Learning & Development Opportunities:

• Deepen Performance UX Expertise: Gain hands-on experience optimizing conversion funnels and user acquisition strategies through design.

• Specialize in DTC E-commerce: Become an expert in the unique design challenges and opportunities within the DTC e-commerce landscape, particularly in the wellness sector.

• Brand Strategy Integration: Learn how to align design decisions with overarching brand strategy to build stronger consumer connections.

• Cross-Functional Acumen: Develop a better understanding of performance marketing, growth hacking, and user acquisition tactics from collaborating with specialized teams.

📝 Enhancement Note: This section anticipates potential challenges and growth areas based on the role's description, providing useful context for candidates to prepare and understand the developmental aspects of the position.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand vision with aggressive performance marketing goals. How did you approach it, and what was the outcome?" (Focus on your process, trade-offs, and metrics.)

• "Walk us through your process for redesigning a landing page to improve conversion rates. What data points do you look for, and how do you measure success?" (Highlight your data-driven approach and UX methodology.)

Company & Culture Questions:

• "What excites you about working with DTC brands, specifically in the wellness or supplements space?" (Demonstrate your interest in the industry and consumer behavior.)

• "How do you approach collaboration with performance marketing or growth teams, given their focus on metrics and your focus on UX/brand?" (Emphasize communication, shared goals, and mutual understanding.)

Portfolio Presentation Strategy:

• Select Relevant Case Studies: Prioritize 2-3 projects that best showcase your experience in DTC e-commerce, performance-driven UX, and brand storytelling.

• Quantify Impact: For each case study, clearly state the problem, your solution, and the measurable results (e.g., X% increase in conversion rate, Y% reduction in bounce rate, Z% improvement in engagement).

• Articulate Your Process: Be ready to walk through your design process step-by-step, explaining the rationale behind your decisions.

• Highlight Figma Skills: Be prepared to discuss your Figma workflow and how you use it for prototyping and collaboration.

• Showcase Brand Cohesion: Demonstrate how your designs maintain brand integrity while driving performance.

📝 Enhancement Note: This section provides specific, tailored interview questions and preparation strategies, focusing on the core requirements of the role: balancing brand and performance, data-driven design, and remote collaboration, all within the DTC e-commerce context.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Lever.co, ensuring you attach your resume and a link to your portfolio.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest DTC/e-commerce and conversion-focused design case studies. Quantify your impact with specific metrics wherever possible.

• Resume Optimization: Ensure your resume clearly highlights experience with UX/UI design, brand design, Figma, e-commerce platforms, and collaboration with marketing/growth teams. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of conversion optimization, and your ability to balance brand storytelling with performance objectives during interviews.

• Company Research: Familiarize yourself with the company's current online presence (if discoverable) and the general trends in the wellness/supplements DTC market to demonstrate informed interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for revenue operations, sales operations, and GTM roles. All details should be verified directly with the hiring organization before making application decisions.