UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: [Partner Company of Jobgether]

Location: Romania

Job Type: Part-time / Freelance Contractor

Category: Marketing Operations / Creative Design

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a strategic blend of UX design, brand storytelling, and performance marketing within a Direct-to-Consumer (DTC) e-commerce setting.

• Focuses on transforming text-heavy, conversion-oriented pages into visually compelling, brand-led experiences without sacrificing performance impact.

• Requires close collaboration with growth and marketing teams to align design decisions with measurable business outcomes and user acquisition metrics.

• Involves shaping the visual direction of key digital touchpoints, including landing pages, product pages, and email assets, to enhance brand perception and conversion rates.

• Operates as a freelance, project-based engagement, offering autonomy and flexibility within European working hours.

📝 Enhancement Note: While the original posting is for a "UX & Brand Designer," the emphasis on performance marketing, conversion optimization, and collaboration with growth teams positions this role within the broader GTM Operations and Marketing Operations spectrum. The "Part-time" and "Freelance Contractor" nature suggests a project-based engagement rather than a full-time internal role, requiring strong self-management and clear deliverable-focused communication. The target audience for this enhanced description are operations professionals who may have a strong design background and are looking for project-based opportunities to leverage their skills in a performance-driven context.

📈 Primary Responsibilities

• Landing Page & Product Page Optimization: Redesign and optimize landing pages and product pages to enhance visual hierarchy, user experience (UX) flow, and brand presentation while maintaining or improving conversion performance.

• Brand Storytelling Integration: Translate performance-driven, copy-heavy layouts into more visual, engaging, and brand-aligned digital experiences that resonate with the target audience.

• Cross-Functional Collaboration: Partner closely with growth, performance marketing, and acquisition teams to ensure all design decisions directly support experimentation, user acquisition objectives, and key performance indicators (KPIs).

• UX Structure Development: Develop and refine UX structures that improve readability, engagement, and clarity of the customer journey across various web pages.

• Brand Identity Evolution: Contribute to the continuous evolution of the brand identity across digital touchpoints, including web interfaces and email design systems, ensuring consistency and impact.

• Performance-Driven Design: Balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to achieve both immediate sales and long-term brand equity.

• Asset Creation & Delivery: Utilize Figma to design, iterate, and deliver production-ready design assets for seamless implementation by development teams.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven design and measurable outcomes, which are core tenets of operations roles. The requirement to "maintain conversion performance" and "support experimentation" indicates a need for a designer who understands the principles of A/B testing and conversion rate optimization (CRO) from a UX perspective, bridging the gap between creative execution and marketing operations.

🎓 Skills & Qualifications

Education: [Not specified, but a strong portfolio is emphasized over formal education.]

Experience: Mid-Level (2-5 years) of experience in UX and visual/brand design, with a significant focus on DTC or e-commerce environments.

Required Skills:

• DTC/E-commerce Expertise: Proven experience in designing for Direct-to-Consumer (DTC) or e-commerce businesses, understanding their unique user journeys and conversion funnels.

• Portfolio Demonstration: A robust portfolio showcasing high-quality design work for consumer-facing brands, with a preference for wellness, supplements, or premium lifestyle product categories.

• Conversion-Focused UX: Demonstrated ability to balance conversion-focused design principles with strong visual appeal and compelling brand storytelling.

• Figma Proficiency: Advanced proficiency in Figma for designing, prototyping, iterating, and delivering production-ready assets.

• Marketing Collaboration: Experience working collaboratively with growth, performance marketing, or user acquisition-focused teams.

• Direct-Response Understanding: Strong comprehension of direct-response marketing principles and how design elements directly impact conversion rates.

• Independent Work Ethic: Ability to work autonomously and effectively in a remote, project-based freelance setup.

• Design System Enhancement: Skill in elevating existing design systems while maintaining performance intent and brand consistency.

• Attention to Detail: Meticulous attention to detail to ensure high-quality execution and brand integrity.

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO) tools and methodologies from a design perspective.

• Familiarity with user research methodologies and translating insights into design solutions.

• Understanding of basic HTML/CSS to better collaborate with developers.

• Experience designing for email marketing campaigns.

📝 Enhancement Note: The emphasis on specific product categories (wellness, supplements, premium lifestyle) suggests the partner company operates in one of these niches. Candidates should tailor their portfolio and experience examples to align with these preferences. The "Mid-Level" experience suggests a need for candidates who can hit the ground running with minimal supervision, applying established best practices rather than requiring extensive training.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• DTC/E-commerce Case Studies: Showcase 2-3 detailed case studies focusing on DTC or e-commerce projects, highlighting the design process from problem identification to solution and results.

• Conversion Impact: Clearly demonstrate how your design solutions have positively impacted key metrics such as conversion rates, user engagement, or customer journey efficiency.

• Brand Integration: Illustrate your ability to integrate and evolve brand identity across digital touchpoints, showcasing brand consistency and storytelling.

• Figma Workflows: Provide examples of your Figma workflows, including prototyping, component utilization, and collaborative design processes.

Process Documentation:

• Design Process Outline: Be prepared to articulate your design process, from initial brief and research to ideation, iteration, and final delivery, emphasizing efficiency and collaboration.

• Performance Metrics Integration: Explain how you incorporate performance marketing goals and user acquisition KPIs into your design decision-making and how you track success.

• System Collaboration: Describe your experience collaborating with development teams and marketing operations to ensure smooth implementation of design assets.

📝 Enhancement Note: For freelance or contract roles, a portfolio is paramount. It serves as the primary evidence of a candidate's capabilities. The emphasis here is not just on aesthetics but on demonstrating a results-oriented approach, which is critical for operations-minded hiring managers. Highlighting specific metrics and ROI in portfolio case studies will be a significant advantage.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time role, compensation will likely be project-based or hourly. Based on market research for experienced UX/Brand Designers in Romania with DTC/E-commerce expertise, an estimated hourly rate could range from €25 - €50+. Project rates will vary based on scope and complexity.

Benefits:

• Fully remote, freelance project-based engagement: Offers flexibility and the ability to work from any location.

• Flexible working structure: Autonomy over execution and work schedule, aligning with European working hours.

• High-impact design role: Direct contribution to the growth and conversion performance of a fast-growing DTC brand.

• Collaboration with experienced teams: Opportunity to work alongside seasoned growth and marketing professionals.

• Exposure to scaling e-commerce challenges: Gain experience in a dynamic, high-growth environment.

• Brand Influence: Opportunity to shape both brand identity and customer experience at scale.

Working Hours: Flexible, project-based, but availability aligned with European working hours is preferred. This typically implies a need for some overlap with core business hours for communication and collaboration.

📝 Enhancement Note: The salary estimate is based on typical freelance rates for skilled designers in the European market, considering Romania's cost of living and the specialized nature of DTC/E-commerce UX and Brand Design. Candidates should be prepared to negotiate based on their experience, portfolio, and the specific project scope. The benefits listed are typical for freelance engagements, emphasizing flexibility and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, likely within the wellness, supplements, or premium lifestyle sectors.

Company Size: [Not specified, but the fast-growing nature suggests a startup or scale-up environment.]

Founded: [Not specified.]

Team Structure:

• Cross-Functional Collaboration: The role requires close collaboration with growth, performance marketing, and acquisition teams, indicating a highly integrated GTM (Go-to-Market) function.

• Project-Based Engagement: As a freelance contractor, the designer will likely work on specific projects rather than being embedded in a permanent internal team structure.

• Remote-First Environment: The company operates remotely, fostering a culture of asynchronous communication and digital collaboration.

Methodology:

• Performance-Driven: Design decisions are heavily influenced by measurable business outcomes, conversion rates, and user acquisition metrics.

• Data-Informed Design: Emphasis on using data and experimentation (A/B testing) to inform design choices and optimize user experiences.

• Brand-Centric: A strong focus on building and maintaining a premium brand identity across all digital touchpoints.

Company Website: [Partner Company Website - Not specified, but likely in the wellness/supplements/premium lifestyle DTC space.]

📝 Enhancement Note: The company's focus on DTC and E-commerce, combined with a preference for wellness/supplements/premium lifestyle, suggests a brand that prioritizes customer experience, brand storytelling, and direct engagement. The collaborative nature with marketing and growth teams implies a data-driven, agile environment where design is a critical component of the sales funnel.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized freelance opportunity for a designer with a strong focus on performance and brand within the DTC/E-commerce space. It's an opportunity to build a portfolio of high-impact, ROI-driven design work.

Reporting Structure: As a freelance contractor, reporting will likely be to a Marketing Manager, Growth Lead, or a Project Manager responsible for specific campaigns or initiatives.

Operations Impact: The designer's work will have a direct and immediate impact on key business operations, including customer acquisition cost (CAC), conversion rates, average order value (AOV), and overall revenue performance. Their designs are critical levers for achieving GTM objectives.

Growth Opportunities:

• Portfolio Expansion: Develop a strong portfolio of successful DTC/E-commerce projects with demonstrable ROI, enhancing future freelance opportunities.

• Skill Specialization: Deepen expertise in performance-driven UX, conversion optimization, and brand storytelling within a specific industry niche.

• Client Network Growth: Build relationships with growing DTC brands, potentially leading to ongoing project engagements or referrals.

• Industry Exposure: Gain insights into the operational strategies of fast-growing e-commerce businesses.

📝 Enhancement Note: For a freelance role, "growth" is often measured by the quality and impact of projects completed, which in turn leads to better client acquisition and potentially higher rates. This role offers a chance to refine a niche skillset highly valued in the current e-commerce landscape.

🌐 Work Environment

Office Type: Fully remote, project-based engagement. No physical office space is involved for the contractor.

Office Location(s): N/A for the contractor. The partner company may have offices, but the role is remote.

Workspace Context:

• Independent Work: Requires a dedicated home office setup conducive to focused design work and digital collaboration.

• Digital Collaboration Tools: Reliance on online communication and project management tools (e.g., Slack, Asana, Figma) for interaction with the client team.

• Asynchronous Communication: While European working hours are preferred, the remote nature may necessitate comfort with asynchronous communication for global or distributed teams.

Work Schedule: Flexible, project-dependent. While core hours for meetings might be required, the majority of work can be scheduled around personal availability, provided deadlines are met.

📝 Enhancement Note: The remote and freelance nature demands strong self-discipline, time management, and proactive communication. Candidates should be comfortable managing their own schedule and ensuring deliverables are met without direct supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Jobgether): AI-powered matching followed by a review by Jobgether to assess initial fit.

• Client Screening: A review of the candidate's portfolio and profile by the partner company's hiring team.

• Design Challenge/Portfolio Review: A deep dive into the candidate's portfolio, potentially with a small, paid design exercise or a detailed discussion of past projects and their impact.

• Stakeholder Interview: Likely an interview with the hiring manager (e.g., Growth Lead, Marketing Manager) to assess collaboration style, understanding of DTC/E-commerce, and cultural fit.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your solution, and the quantifiable results (e.g., X% increase in conversion rate, Y% reduction in bounce rate, Z% improvement in engagement). Use specific numbers.

• Showcase Process: Briefly walk through your design process for key projects, highlighting how you translated business objectives and user needs into design solutions.

• Brand Alignment: Ensure your portfolio examples reflect the premium/wellness/lifestyle aesthetic the company is looking for.

• Figma Expertise: Be prepared to discuss your Figma workflows, component libraries, and how you ensure design consistency.

• Storytelling: Frame your portfolio pieces as narratives – the challenge, your approach, the execution, and the outcome.

Challenge Preparation:

• Understand DTC Metrics: Familiarize yourself with key DTC metrics like CAC, LTV, AOV, Conversion Rate, and Customer Journey stages.

• Review Competitors: Research the websites and branding of similar DTC companies in the wellness, supplement, or premium lifestyle space.

• Prepare Questions: Have thoughtful questions ready for the hiring team about their brand, target audience, current design challenges, and expectations for this role.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge underscores the practical, skills-based nature of this freelance role. Candidates should prioritize showcasing results and a process that aligns with performance marketing goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design, prototyping, and asset delivery. Proficiency in advanced Figma features (components, auto layout, collaboration) is expected.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation and manipulation, though Figma may be the primary tool for UI/UX.

Analytics & Reporting:

• Familiarity with Analytics Platforms: While not a direct user, understanding how design impacts metrics tracked in tools like Google Analytics, Amplitude, or Mixpanel is crucial.

• A/B Testing Tools: Familiarity with tools such as Google Optimize, Optimizely, or VWO from a design implementation and hypothesis perspective.

CRM & Automation:

• Email Marketing Platforms: Experience designing email assets for platforms like Klaviyo, Mailchimp, or similar, considering their specific templating and design constraints.

• CMS/E-commerce Platforms: Basic understanding of how designs are implemented on platforms like Shopify, Magento, or custom e-commerce solutions can be beneficial.

📝 Enhancement Note: The core technical requirement is Figma. However, understanding how designs translate into performance metrics and are implemented on e-commerce platforms adds significant value and demonstrates an operations-minded approach to design.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong reliance on data, analytics, and experimentation to inform design choices and measure success.

• Customer-Centricity: Focus on understanding and serving the needs of the DTC customer to drive engagement and loyalty.

• Agility & Adaptability: The ability to quickly iterate on designs based on performance feedback and evolving market trends.

• Brand Integrity: Commitment to maintaining a consistent, premium brand identity across all touchpoints.

• Efficiency & Effectiveness: A drive to create designs that are not only visually appealing but also highly effective in achieving business objectives.

Collaboration Style:

• Partnership with Marketing: A collaborative approach with growth and marketing teams, viewing design as an integral part of the GTM strategy.

• Clear Communication: Emphasis on clear, concise communication, especially in a remote setting, to ensure alignment and efficient project execution.

• Feedback Integration: Openness to constructive feedback and iterative design based on performance data and stakeholder input.

📝 Enhancement Note: The company culture likely values results, innovation, and a strong understanding of the consumer journey. For a freelance designer, demonstrating an ability to integrate seamlessly with the client's existing team and culture, even remotely, is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is to create visually appealing designs that also drive conversions, which can sometimes be conflicting objectives.

• Remote Collaboration: Effectively communicating and collaborating on design iterations in a fully remote, project-based capacity requires strong interpersonal and digital communication skills.

• Rapid Iteration: The fast-paced DTC environment may require frequent design updates based on A/B test results or market changes, demanding adaptability.

• Brand Evolution: Keeping pace with and contributing to the evolution of a premium brand identity while adhering to performance goals.

Learning & Development Opportunities:

• Specialized DTC/E-commerce Skills: Deepen expertise in conversion rate optimization (CRO) from a UX perspective and performance marketing design principles.

• Industry Insights: Gain hands-on experience with a growing DTC brand in a specific consumer niche, understanding its operational dynamics.

• Portfolio Building: Opportunities to create high-impact case studies that can significantly boost future career prospects and freelance rates.

• Remote Work Best Practices: Further hone skills in managing remote work, asynchronous communication, and digital collaboration tools.

📝 Enhancement Note: These challenges are inherent to high-impact freelance roles. Framing them as opportunities for growth and skill development will be key for candidates to articulate their suitability and ambition.

💡 Interview Preparation

Strategy Questions:

• "How do you approach balancing a brand's premium aesthetic with direct-response marketing goals?" (Prepare examples from your portfolio.)

• "Describe a time you used data or A/B testing results to inform a design decision that improved conversion rates." (Focus on quantifiable outcomes.)

Company & Culture Questions:

• "What are your favorite DTC brands and why? What makes their online experience stand out?" (Showcase your understanding of the DTC landscape.)

• "How do you prefer to collaborate with marketing and growth teams in a remote setting?" (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, outline the problem, your strategy/approach, the design solution, and the measurable results.

• Highlight Metrics: Clearly present the KPIs you impacted and the percentage of improvement or change.

• Showcase Figma Skills: Be ready to briefly demonstrate your Figma process, component usage, or prototyping capabilities if asked.

• Focus on Impact: Emphasize how your designs directly contributed to the business's bottom line and customer engagement.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a blend of creative talent and business acumen. Candidates need to prove they can deliver both beautiful designs and measurable results, a hallmark of successful operations-adjacent roles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Jobgether platform.

• Portfolio Customization: Ensure your portfolio prominently features DTC/E-commerce projects, highlighting conversion impact and brand storytelling. Tailor any accompanying case study descriptions to align with the wellness/supplements/premium lifestyle niche if applicable.

• Resume Optimization: Update your resume to emphasize experience in UX/Brand Design for DTC/E-commerce, proficiency in Figma, collaboration with marketing teams, and understanding of performance marketing principles. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, presenting portfolio case studies with a focus on ROI, and preparing thoughtful questions about the company's brand and objectives.

• Company Research: Investigate the partner company's existing online presence (if discoverable) or similar DTC brands in their stated industry to understand their current branding, user experience, and potential areas for improvement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.