UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: [Partner Company via Jobgether]

Location: Canada

Job Type: Part-time

Category: UX/UI Design, Brand Design, E-commerce Design

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This freelance role focuses on transforming text-heavy, high-conversion DTC/e-commerce pages into visually compelling, brand-led experiences.

• The position requires a blend of User Experience (UX) design, brand storytelling, and performance marketing principles.

• Key responsibilities include optimizing landing pages and product pages to enhance visual hierarchy and brand presentation while maintaining conversion rates.

• Collaboration with growth and marketing teams is essential to ensure design decisions align with experimentation and user acquisition goals.

📝 Enhancement Note: While the job is posted by Jobgether, the actual hiring is by a partner company. The role emphasizes a balance between creative design and measurable business outcomes, typical in high-growth DTC environments. The "Part-time" designation suggests flexibility for project-based work rather than a fixed schedule.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to improve visual hierarchy, UX flow, and overall brand presentation while maintaining conversion performance.

• Translate performance-driven, copy-heavy layouts into more visual, engaging, and brand-aligned digital experiences.

• Collaborate with growth and marketing teams to ensure design decisions support experimentation, conversion goals, and user acquisition metrics.

• Develop and refine UX structures that improve readability, engagement, and customer journey clarity across web pages.

• Contribute to the evolution of brand identity across digital touchpoints, including web and email design systems.

• Balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning.

• Utilize Figma to design, iterate, and deliver production-ready design assets for implementation.

📝 Enhancement Note: The responsibilities highlight a dual focus on aesthetic appeal and functional conversion optimization, a critical skill set for designers in the Direct-to-Consumer (DTC) and e-commerce sectors. The emphasis on "production-ready assets" implies a need for practical design skills that can be directly implemented.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction, Marketing, or a related field is beneficial.

Experience: 2-5 years of experience in UX and visual/brand design, with a strong preference for experience within DTC or e-commerce environments.

Required Skills:

• Strong experience in UX and visual/brand design, ideally within DTC or e-commerce environments.

• Portfolio demonstrating high-quality work for consumer-facing brands, with preference for wellness, supplements, or premium lifestyle products.

• Ability to balance conversion-focused design with strong visual and brand storytelling.

• Proficiency in Figma and modern UX/UI design workflows.

• Experience collaborating with growth, performance marketing, or acquisition-focused teams.

• Strong understanding of direct-response principles and how design impacts conversion rates.

• Ability to work independently in a remote, project-based setup.

Preferred Skills:

• Experience in designing for wellness, supplements, or premium lifestyle product brands.

• Familiarity with A/B testing methodologies and translating insights into design iterations.

• Understanding of front-end development principles to facilitate smoother handoffs.

• Experience with email marketing design and optimization.

📝 Enhancement Note: The requirements emphasize a practical, results-oriented designer who can directly contribute to business objectives. The portfolio requirement is crucial, and candidates should curate examples that showcase their ability to achieve both brand and conversion goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear understanding of the user journey in an e-commerce context.

• Showcase examples of landing page and product page redesigns, highlighting before-and-after impacts on user engagement or conversion.

• Include case studies that illustrate the balance between brand aesthetics and direct-response marketing objectives.

• Provide examples of how you've translated copy-heavy content into visually appealing designs.

Process Documentation:

• Detail your design process from concept to final asset delivery, emphasizing collaboration with marketing and growth teams.

• Illustrate how you incorporate user feedback and performance data into your design iterations.

• Explain your approach to maintaining brand consistency across various digital touchpoints.

📝 Enhancement Note: For this role, the portfolio should not just display aesthetic quality but also evidence of strategic thinking and measurable impact. Case studies should explicitly link design decisions to conversion rates, user acquisition, or other key performance indicators relevant to DTC e-commerce.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time, project-based role, compensation will likely be determined on a project or hourly basis. Based on typical freelance UX/Brand Designer rates in Canada for mid-level professionals with specialized e-commerce experience, an estimated hourly rate could range from CAD $40 to $75+, depending on the project's scope, duration, and the specific demands of the partner company.

Benefits:

• Fully remote, freelance project-based engagement.

• Opportunity to work with a fast-growing DTC brand in the wellness and supplements space.

• Flexible working structure with autonomy over execution.

• High-impact design work directly tied to growth and conversion performance.

• Collaboration with experienced growth and marketing teams.

• Exposure to performance-driven UX challenges in a scaling e-commerce environment.

• Opportunity to influence both brand identity and customer experience at scale.

Working Hours: This is a part-time, freelance role with flexibility. While specific hours are not defined, availability aligned with European working hours is preferred, suggesting a need for some overlap with European time zones for collaboration. The total hours will depend on project scope.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for freelance design work in Canada, considering the mid-level experience and specialized DTC/e-commerce focus. The "preferred availability aligned with European working hours" is a key detail for candidates to consider for scheduling and collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates in the Direct-to-Consumer (DTC) e-commerce sector, with a specific focus on wellness and supplements. This industry is characterized by rapid growth, a strong emphasis on brand building, and a data-driven approach to customer acquisition and retention.

Company Size: While not explicitly stated, the mention of a "fast-growing DTC brand" and collaboration with "experienced growth and marketing teams" suggests a dynamic, potentially scaling organization that values agility and impact.

Founded: The founding date is not provided, but the company is described as "fast-growing," indicating a relatively modern and evolving business model.

Team Structure:

• The designer will likely work within or closely with the marketing and growth teams, which are focused on user acquisition and conversion.

• Collaboration will be cross-functional, involving individuals responsible for performance marketing, content, and potentially product management.

Methodology:

• Data-driven decision-making is paramount, with a strong focus on user acquisition metrics and conversion rates.

• Experimentation (e.g., A/B testing) is likely a core part of the growth strategy, requiring designers to be adaptable and iterative.

• Brand building is crucial in the wellness and supplements space, requiring a cohesive visual identity across all touchpoints.

Company Website: [Partner Company Website - not provided, but implied to be a DTC E-commerce brand in wellness/supplements]

📝 Enhancement Note: The partner company's industry (wellness/supplements DTC) implies a need for designs that convey trust, quality, and efficacy while also being visually appealing and conversion-optimized. The "fast-growing" nature suggests a high-energy, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of experience. It's a specialized freelance position focused on execution within UX and Brand Design, directly impacting commercial outcomes.

Reporting Structure: The designer will report to project leads or managers within the growth and marketing teams. The freelance nature means direct oversight might be less structured than in a full-time role, with more emphasis on delivering agreed-upon project milestones.

Operations Impact: The designer's work will have a direct and immediate impact on key business metrics such as conversion rates, user engagement, and customer acquisition cost. Success in this role contributes directly to the revenue growth of the DTC brand.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven UX and brand design specifically for the DTC/e-commerce sector.

• Portfolio Enhancement: Build a strong portfolio with case studies demonstrating tangible results for a fast-growing brand in a competitive market.

• Industry Exposure: Gain valuable experience within the wellness and supplements industry, a sector with significant growth potential.

• Client Network Expansion: Develop relationships with the partner company, potentially leading to further projects or referrals.

📝 Enhancement Note: While this is a freelance role, the "growth opportunities" are more about personal skill development and portfolio building rather than a traditional corporate career ladder. The ability to demonstrate impact on business metrics is key for future freelance success.

🌐 Work Environment

Office Type: This is a fully remote, freelance engagement. There is no physical office requirement.

Office Location(s): Canada. While the work is remote, candidates are based in Canada. The preference for alignment with European working hours suggests that candidates should be mindful of time zone differences for potential collaborative calls.

Workspace Context:

• The designer will work from their own remote workspace, requiring self-discipline and effective time management.

• Access to necessary design tools (Figma) and reliable internet connection is assumed.

• Collaboration will primarily occur through digital communication channels (e.g., Slack, email, video conferencing).

• The environment is project-based, meaning work intensity can fluctuate depending on project deadlines and scope.

Work Schedule: Flexible and project-based. While the role is part-time, candidates should be prepared to commit the necessary hours to meet project deadlines. The stated preference for alignment with European working hours (likely GMT/CET) is a key consideration for scheduling collaborative sessions.

📝 Enhancement Note: The remote and freelance nature requires strong self-management skills. Candidates should be comfortable working autonomously and proactively communicating their progress and availability, especially concerning the preferred European time zone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Jobgether's AI system will likely perform an initial review based on core requirements.

• Portfolio Review: A critical step will involve reviewing the candidate's portfolio to assess design quality, relevant experience (DTC/e-commerce), and demonstrated impact on conversion and brand.

• Skills Assessment: This could involve a design challenge or a discussion of past projects to evaluate proficiency in Figma, understanding of UX principles, and ability to balance brand and performance.

• Collaboration/Fit Discussion: Interviews focusing on collaboration style, experience working with growth/marketing teams, and understanding of DTC objectives.

• Final Decision: Managed by the partner company's internal team.

Portfolio Review Tips:

• Quantify Results: For each project, clearly articulate the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%", "Improved engagement by Y%").

• Showcase Brand & Performance Balance: Include case studies that explicitly demonstrate how you merged strong brand aesthetics with direct-response marketing goals.

• Highlight DTC/E-commerce Experience: Prioritize projects for similar online retail environments.

• Demonstrate Figma Proficiency: Showcase your ability to create robust design systems, reusable components, and interactive prototypes.

• Tell a Story: Structure your case studies to narrate the design journey, your thought process, and the impact of your contributions.

Challenge Preparation:

• Be prepared to discuss your approach to optimizing a given landing page or product page for conversion.

• Practice articulating how you would translate a copy-heavy brief into a visually engaging design.

• Be ready to explain how you integrate user feedback and performance data into your design iterations.

• Prepare to discuss your understanding of brand identity and how to maintain it within a performance-driven context.

📝 Enhancement Note: The application process will heavily rely on the portfolio. Candidates should ensure it is up-to-date, well-organized, and clearly communicates their ability to deliver results in a DTC e-commerce setting. Demonstrating an understanding of performance marketing principles is as important as design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as the required design tool for creating, iterating, and delivering production-ready assets. Proficiency in advanced Figma features like components, auto layout, and prototyping is essential.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM platforms or marketing automation tools is not explicitly required but understanding how designs integrate with these systems (e.g., email marketing platforms) can be an advantage.

📝 Enhancement Note: Figma proficiency is non-negotiable. The role implies a need to understand how design outputs integrate into broader marketing and sales funnels, requiring an awareness of related technologies even if not directly using them.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on driving measurable outcomes, particularly conversion rates and user acquisition.

• Data-Driven: Decisions are informed by performance metrics and user behavior data.

• Agile & Iterative: Willingness to experiment, adapt, and iterate quickly based on results.

• Brand-Centric: Commitment to maintaining and evolving a strong, cohesive brand identity.

• Collaborative: Ability to work effectively with cross-functional teams (marketing, growth).

Collaboration Style:

• Remote and asynchronous communication is likely prevalent, requiring clear and concise written communication.

• Proactive engagement and feedback are valued to ensure alignment on project goals.

• The designer should be comfortable providing and receiving constructive criticism on designs.

• A partnership approach with growth and marketing teams, focusing on shared objectives.

📝 Enhancement Note: The culture is likely fast-paced and focused on measurable impact. Designers should be prepared to work in an environment where their contributions are directly tied to business performance and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The core challenge is to create visually appealing, brand-aligned designs that also drive high conversion rates – a constant tension in DTC marketing.

• Remote Collaboration: Effectively collaborating and communicating design intent across distances and potentially different time zones requires strong interpersonal and communication skills.

• Pace of a Fast-Growing Brand: Keeping up with the rapid iteration cycles and evolving needs of a scaling DTC business can be demanding.

• Translating Complex Information: Converting dense, copy-heavy content into easily digestible and engaging visual experiences requires significant creative problem-solving.

Learning & Development Opportunities:

• Specialized DTC/E-commerce Design Expertise: Gain in-depth experience in a highly in-demand niche.

• Performance Marketing Integration: Develop a deeper understanding of how design directly influences marketing funnel performance.

• Brand Strategy in Digital: Contribute to shaping the visual identity of a growing consumer brand.

• Freelance Business Acumen: Enhance skills in project management, client communication, and time management within a freelance context.

📝 Enhancement Note: The challenges presented are inherent to high-impact roles in dynamic environments. Candidates who thrive on solving complex problems and delivering tangible results will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand aesthetics with aggressive conversion goals. What was your approach and what were the results?"

• "How would you approach redesigning [example landing page type, e.g., a supplement product page] to improve its visual appeal and user engagement while maintaining or increasing its conversion rate?"

• "Walk us through your process for translating a text-heavy product description into a compelling visual narrative for a DTC website."

Company & Culture Questions:

• "What interests you about working with a DTC brand in the wellness/supplements space?"

• "How do you approach collaboration with performance marketing or growth teams?"

• "Describe your experience working autonomously in a remote freelance capacity."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case study, clearly outlining the problem, your role, your process, the solution, and the quantifiable results.

• Highlight Key Projects: Focus on 2-3 projects that best demonstrate your ability to blend UX, brand, and conversion optimization for DTC/e-commerce.

• Visual Storytelling: Use visuals effectively to illustrate your design process and final outcomes.

• Conciseness: Be prepared to present your work concisely and answer specific questions about your design decisions.

• Figma Showcase: Be ready to demo specific aspects of your Figma work if requested, such as design systems or interactive prototypes.

📝 Enhancement Note: Candidates should prepare to discuss their design process in detail, emphasizing how they use data and user-centric approaches to achieve business objectives. Be ready to articulate the "why" behind every design decision, linking it to brand goals and conversion metrics.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Lever.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies relevant to DTC/e-commerce, showcasing your ability to blend brand storytelling with conversion optimization. Quantify results whenever possible.

• Tailor Your Resume: Highlight experience with UX/UI design, brand design, Figma, DTC, e-commerce, performance marketing, and relevant industries (wellness, supplements). Use keywords from the job description.

• Prepare for a Design Challenge: Be ready to discuss your approach to optimizing web pages for conversion and brand appeal, and potentially complete a small design task.

• Research the Partner Company (if possible): While direct information may be limited, understand the general landscape of DTC wellness/supplements brands to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.