UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Jobgether (on behalf of a partner company)

Location: Italy

Job Type: Part-time, Freelance Contract

Category: Brand & Product Design Operations

Date Posted: 2026-04-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a fully remote, freelance position focused on enhancing the user experience and brand presentation for Direct-to-Consumer (DTC) e-commerce platforms.

• Responsibilities include transforming text-heavy, conversion-focused web pages into visually compelling, brand-led digital experiences.

• Collaboration with growth and performance marketing teams is crucial to ensure design decisions support measurable business outcomes and user acquisition goals.

• The position requires a strong blend of creative design thinking, conversion-driven UX optimization, and a deep understanding of brand storytelling within a digital context.

• Key deliverables will involve designing and optimizing landing pages, product pages, and email assets using Figma, with a focus on improving visual hierarchy, UX flow, and brand consistency.

📝 Enhancement Note: This role sits at the critical intersection of creative design and performance marketing, demanding a candidate who can balance aesthetic appeal with measurable conversion impact. The "Operations" aspect comes from optimizing digital touchpoints for efficiency and effectiveness in driving business results within the e-commerce funnel.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, streamline UX flow, and elevate brand presentation, all while maintaining or improving conversion performance.

• Translate performance-driven, copy-heavy layouts into more visually engaging and brand-aligned digital experiences that resonate with target customer segments.

• Collaborate closely with growth, performance marketing, and acquisition teams to ensure all design decisions are informed by and directly support experimentation, conversion goals, and key user acquisition metrics.

• Develop and refine UX structures that demonstrably improve readability, user engagement, and clarity of the customer journey across web pages and digital touchpoints.

• Contribute actively to the evolution and consistent application of the brand identity across all digital touchpoints, including web interfaces and email marketing assets, potentially contributing to design system updates.

• Skillfully balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to create cohesive and effective user experiences.

• Utilize Figma to design, iterate, prototype, and deliver production-ready design assets for seamless implementation by development teams.

• Support the development and maintenance of design systems to ensure brand consistency and design efficiency across various digital platforms.

📝 Enhancement Note: The responsibilities emphasize a data-informed design approach, requiring the designer to not only create visually appealing assets but also to understand and influence metrics like conversion rates, engagement, and customer journey progression. Collaboration with performance marketing is key, suggesting a need for understanding A/B testing principles and conversion rate optimization (CRO) strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable skills in UX/UI and Brand Design are paramount. A degree in Design, Graphic Design, Human-Computer Interaction, or a related field is beneficial but not strictly required if practical experience and portfolio are exceptional.

Experience: Minimum of 2-5 years of professional experience in UX and visual/brand design, with a significant focus on DTC or e-commerce environments.

Required Skills:

• Proven experience in UX and visual/brand design, with a strong preference for candidates with experience in DTC or e-commerce sectors.

• A robust portfolio showcasing high-quality design work for consumer-facing brands, with a particular advantage for experience in wellness, supplements, or premium lifestyle product categories.

• Demonstrated ability to effectively balance conversion-focused design principles with strong visual aesthetics and compelling brand storytelling.

• Advanced proficiency in Figma for designing, prototyping, and delivering production-ready assets, along with a solid understanding of modern UX/UI design workflows.

• Experience collaborating effectively with growth, performance marketing, or acquisition-focused teams, understanding their objectives and data-driven approaches.

• A strong grasp of direct-response marketing principles and a clear understanding of how design choices directly impact conversion rates and user acquisition.

• Proven ability to work independently and manage projects effectively within a remote, project-based freelance setup.

• Exceptional attention to detail with the capability to elevate existing design systems while ensuring performance intent is maintained.

Preferred Skills:

• Experience with other design and prototyping tools (e.g., Adobe Creative Suite, Sketch).

• Familiarity with basic HTML/CSS to better understand implementation constraints and possibilities.

• Understanding of A/B testing methodologies and how to design for iterative testing.

• Experience with user research methodologies and translating insights into design solutions.

• Knowledge of e-commerce platforms and their design limitations/capabilities.

📝 Enhancement Note: The emphasis on a portfolio for specific product categories (wellness, supplements, premium lifestyle) suggests the hiring company operates within this niche, and candidates should tailor their portfolio to highlight relevant projects. The preference for European working hours indicates a primary time zone for team collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 high-impact case studies demonstrating your UX and Brand Design expertise.

• Each case study must clearly articulate the problem, your design process, the solutions implemented, and the measurable results (e.g., conversion rate improvements, engagement metrics, brand perception shifts).

• Include specific examples of landing page and product page redesigns that improved both user experience and performance outcomes.

• Highlight your experience translating complex or copy-heavy information into visually intuitive and engaging designs.

• Demonstrate your ability to maintain and evolve brand identity through design, including examples of brand system application or updates.

Process Documentation:

• Clearly outline your design process from brief to final asset delivery, emphasizing collaboration points with marketing and growth teams.

• Detail how you approach user research and translate insights into actionable design improvements.

• Explain your methodology for evaluating design performance and iterating based on data and user feedback.

• Provide examples of how you manage project timelines and deliverables in a freelance capacity.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also a strategic understanding of how design drives business outcomes in DTC e-commerce. Candidates should be prepared to walk through their chosen case studies, explaining the rationale behind every design decision and quantifying the impact.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time, project-based engagement, compensation will be negotiated based on experience, project scope, and the agreed-upon hourly or project rate. Based on industry standards for mid-level (2-5 years) freelance UX/Brand Designers with e-commerce/DTC experience in Italy, an estimated range for hourly rates could be €35 - €60 per hour, or project-based equivalents.

Benefits:

• Fully remote, freelance project-based engagement, offering significant flexibility.

• Opportunity to work with a fast-growing DTC brand in the wellness and supplements space, gaining exposure to a dynamic industry.

• Flexible working structure with a high degree of autonomy over task execution and project management.

• High-impact design work directly tied to business growth and conversion performance, providing tangible results to showcase.

• Collaboration with experienced growth and marketing teams, offering opportunities for cross-functional learning.

• Exposure to performance-driven UX challenges in a scaling e-commerce environment, enhancing practical skill sets.

• Opportunity to influence both brand identity and customer experience at scale for a growing consumer brand.

Working Hours: This is a part-time role with a flexible working structure. While specific hours are not fixed, availability aligned with European working hours is preferred for effective collaboration with the core team. The workload will be project-dependent.

📝 Enhancement Note: Salary is indicative and will be based on negotiation. The "benefits" are inherent to the freelance nature of the role, emphasizing flexibility, autonomy, and impactful work rather than traditional employee benefits like health insurance or paid time off.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Direct-to-Consumer (DTC) e-commerce sector, with a specific focus on wellness, supplements, and premium lifestyle products. This industry is characterized by rapid growth, a strong emphasis on brand building, data-driven marketing, and direct customer relationships.

Company Size: While not explicitly stated, the description of Jobgether as a platform and the "fast-growing DTC brand" suggests a company that is likely in a scaling phase, possibly ranging from a startup to a mid-sized growth company. This implies a dynamic environment where individual contributions have a significant impact.

Founded: The founding date is not provided. However, the context of a "fast-growing DTC brand" suggests a relatively modern company, likely established within the last 5-10 years to capitalize on current e-commerce and digital marketing trends.

Team Structure:

• The role is freelance and project-based, meaning you'll likely work with a dedicated point person or a small team within the hiring company, likely within the marketing or growth department.

• You will collaborate closely with growth managers, performance marketers, and potentially copywriters or other designers.

Methodology:

• The company employs a data-driven approach to marketing and design, heavily relying on performance metrics, A/B testing, and conversion rate optimization (CRO) to guide decisions.

• Design is viewed as a critical lever for both brand building and direct response, requiring a constant balance between aesthetic appeal and measurable business outcomes.

• Collaboration is expected to be direct and efficient, with a focus on clear communication and rapid feedback loops to facilitate agile project execution.

Company Website: The hiring company is not directly named, but the job is posted via Jobgether. The partner company's website would be the primary source for understanding their specific brand and product offerings.

📝 Enhancement Note: The focus on wellness, supplements, and premium lifestyle products suggests a brand-conscious company that values quality, efficacy, and customer well-being. Candidates should research current trends in these sectors to better understand the brand's potential positioning and audience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelance Designer. It offers a significant opportunity to deepen expertise in performance-driven UX and brand design specifically within the high-growth DTC e-commerce sector. The freelance nature provides autonomy and project variety.

Reporting Structure: As a freelance contractor, you will report to a project manager or a marketing lead within the hiring company. You will collaborate with various stakeholders, including growth marketers and potentially product managers, but your primary reporting line will be project-focused.

Operations Impact: Your work will have a direct and measurable impact on the company's key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), average order value (AOV), and overall revenue. You will be instrumental in shaping the customer's perception and interaction with the brand online, directly influencing sales performance.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion rate optimization (CRO), performance marketing design, and e-commerce UX within specific product niches (wellness, supplements, lifestyle).

• Portfolio Enhancement: Build a strong portfolio with quantifiable results, showcasing successful projects that directly contributed to business growth, which can be leveraged for future high-value freelance or permanent roles.

• Industry Exposure: Gain in-depth experience in the fast-paced DTC e-commerce landscape, understanding its unique challenges and opportunities.

• Networking: Build professional relationships with marketing and growth professionals in the DTC space, potentially leading to future collaborations or opportunities.

• Brand Influence: Contribute significantly to the visual direction and user experience of a growing brand, potentially shaping its long-term digital presence.

📝 Enhancement Note: While not a traditional internal career ladder, this role offers substantial growth in specialized, in-demand skills. Success in this project could lead to ongoing work with the client or referrals to other DTC brands seeking similar expertise.

🌐 Work Environment

Office Type: This is a fully remote position. There is no requirement to work from a physical office.

Office Location(s): The role is based in Italy, and while remote, the preference for European working hours suggests alignment with the company's primary operational time zone.

Workspace Context:

• You will work independently from your own remote workspace, requiring a reliable internet connection and a conducive environment for focused design work.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing) and project management platforms.

• Access to company-specific design assets, brand guidelines, and performance data will be provided digitally.

• The environment is expected to be fast-paced and collaborative, with a strong emphasis on efficiency and results.

Work Schedule: The role is part-time and project-based, offering significant flexibility. While there are no fixed daily hours, alignment with European working hours is preferred for real-time collaboration and feedback. Workload will fluctuate based on project needs and deadlines.

📝 Enhancement Note: Candidates should be self-motivated and possess strong time management skills to thrive in this independent, remote environment. Effective digital communication and collaboration are key to success.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Your application, including your resume and portfolio link, will be processed by Jobgether's AI matching system and then reviewed by the hiring company.

• Portfolio Review: The hiring company will assess your portfolio for relevant experience, design quality, and demonstrated impact on conversion and brand.

• Initial Interview (Video Call): A discussion with a hiring manager or marketing lead to assess your experience, design philosophy, understanding of DTC/e-commerce, and cultural fit. Be prepared to discuss your portfolio and specific case studies.

• Design Challenge (Optional): You may be given a small design task or a more in-depth case study presentation to evaluate your problem-solving skills and approach to specific design challenges relevant to the role.

• Final Discussion: A concluding conversation to discuss project details, compensation, and confirm mutual fit.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the business problem, your design solution, and the quantifiable results achieved (e.g., "Increased conversion rate by 15%", "Reduced bounce rate by 10%", "Improved click-through rate by 20%").

• Showcase Process: Briefly explain your design process, highlighting how you collaborated with stakeholders and used data or user insights to inform your decisions.

• Highlight DTC/E-commerce Relevance: Prioritize projects that demonstrate experience with landing pages, product pages, email marketing, and user journeys in an e-commerce context.

• Brand Consistency: Show how you maintained or enhanced brand identity through your designs.

• Figma Proficiency: Ensure your Figma skills are evident, whether through interactive prototypes, design system elements, or complex UI layouts.

• Tailor Your Presentation: Select 2-3 of your strongest, most relevant case studies to present in detail.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the brief and delivering a solution that addresses the core business objectives.

• Demonstrate your thought process clearly, explaining your design choices and how they align with conversion goals and brand strategy.

• Be prepared to present your solution concisely and answer questions about your approach.

📝 Enhancement Note: The emphasis on quantifiable results and collaboration with growth teams means interviewers will be looking for a designer who operates as a strategic partner rather than just an aesthetic executor. Be ready to discuss KPIs and marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Proficiency is mandatory for creating wireframes, mockups, interactive prototypes, and design system components.

• Adobe Creative Suite (Photoshop, Illustrator): Useful for image manipulation, asset creation, and potentially other graphic design tasks.

• Prototyping Tools (within Figma or standalone): For creating interactive user flows and demonstrating UX.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how to interpret data from tools like Google Analytics or platform-specific analytics (e.g., Shopify analytics) is beneficial for informing design decisions and measuring impact.

CRM & Automation:

• No direct CRM/automation tool usage is specified for this role, but understanding how design impacts customer journeys within CRM systems and automated marketing campaigns is advantageous.

📝 Enhancement Note: Figma proficiency is a non-negotiable requirement. Candidates should be comfortable discussing how their designs integrate with e-commerce platforms and contribute to performance marketing goals, even if they aren't directly using the analytics or CRM tools themselves.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Designs are not just about aesthetics but are informed by data and aimed at achieving measurable business outcomes (conversion rates, engagement).

• Customer-Centricity: A strong focus on understanding the user journey and creating intuitive, valuable experiences for the target audience.

• Brand Integrity: Maintaining and elevating the brand's visual identity and storytelling across all digital touchpoints.

• Efficiency and Agility: Operating in a fast-paced environment that requires quick iteration, effective collaboration, and timely delivery of high-quality work.

• Performance Focus: A shared commitment to driving growth and revenue through effective design and marketing strategies.

Collaboration Style:

• Cross-functional Partnership: Close collaboration with growth, performance marketing, and potentially content teams, requiring clear communication and a shared understanding of objectives.

• Feedback-Oriented: An environment that likely encourages constructive feedback to refine designs and improve outcomes.

• Results-Driven: A collective focus on achieving tangible business results, with design playing a key role in that success.

• Remote Collaboration: Proficiency in using digital tools for communication, project management, and design collaboration is essential.

📝 Enhancement Note: The company culture emphasizes a results-oriented approach where design is a strategic function directly contributing to business growth. Candidates should demonstrate an understanding of DTC marketing principles and a collaborative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Act: The primary challenge is to consistently balance the demands of high-converting, direct-response marketing with the need for elevated, premium brand storytelling and user experience.

• Data Interpretation: Effectively translating performance data and A/B testing results into actionable design improvements can be complex.

• Remote Collaboration: Maintaining strong communication and creative synergy with a remote team requires proactive effort and excellent digital collaboration skills.

• Fast-Paced Environment: Adapting to the rapid iteration cycles common in DTC e-commerce and meeting tight deadlines without compromising quality.

• Brand Evolution: Contributing to the evolution of a brand's visual identity in a way that is both fresh and consistent with its core values and performance objectives.

Learning & Development Opportunities:

• Specialized Design Skills: Gain deep expertise in conversion-focused UX/UI design and e-commerce visual branding.

• Performance Marketing Integration: Understand the intricacies of performance marketing campaigns and how design directly impacts their success.

• DTC E-commerce Strategy: Learn the best practices and unique challenges of building and scaling direct-to-consumer brands online.

• Portfolio Building: Develop a strong portfolio of quantifiable achievements that can significantly advance your career in design.

• Client Relationship Management: Hone skills in managing freelance projects, client communication, and delivering value in a contract setting.

📝 Enhancement Note: This role is an excellent opportunity for a designer who wants to specialize in the high-demand area of performance-driven e-commerce design. The challenges presented are directly tied to the growth and success of the business, offering significant learning and development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for redesigning a landing page to improve conversion rates. What metrics would you focus on, and how would you use data to inform your design?"

• "How do you balance brand storytelling with direct-response marketing objectives in your designs? Can you provide an example?"

• "Walk me through a project where you collaborated with a performance marketing team. What were the key challenges and how did you ensure alignment?"

• "How do you approach the creation or evolution of a brand's visual identity within a DTC e-commerce context?"

Company & Culture Questions:

• "What attracts you to working with DTC brands, particularly in the wellness/supplements/lifestyle sector?"

• "How do you maintain focus and productivity in a fully remote, project-based freelance role?"

• "How do you stay updated on the latest UX/UI design trends and e-commerce best practices?"

Portfolio Presentation Strategy:

• Structure: For each case study, start with the business objective, then your strategic approach, followed by the design solutions, and conclude with the measurable results.

• Visuals: Use high-quality mockups and prototypes. Clearly highlight the "before" and "after" states where applicable.

• Narrative: Tell a compelling story about how your design thinking solved a problem and delivered value.

• Quantify: Always back up your claims with data and metrics. If exact figures aren't available, provide estimated impact or key learnings.

• Figma Demo: Be prepared to quickly showcase specific Figma files or interactive prototypes to demonstrate your technical skills and workflow.

📝 Enhancement Note: Be prepared to discuss your design process in detail, emphasizing how you integrate performance marketing goals and data into your creative work. Demonstrating an understanding of e-commerce KPIs and DTC brand building will be crucial.

📌 Application Steps

To apply for this UX & Brand Designer position:

• Submit your application through the provided link on Jobgether, ensuring your resume and a link to your online portfolio are included.

• Portfolio Customization: Tailor your portfolio to prominently feature relevant DTC/e-commerce projects. Prioritize case studies demonstrating conversion optimization, brand elevation, and Figma proficiency. Ensure results are quantified.

• Resume Optimization: Highlight experience in UX/UI design, brand design, e-commerce, DTC, Figma, and collaboration with marketing/growth teams. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio with a focus on results, and preparing answers to strategy and culture-related questions. Be ready to discuss your approach to balancing brand and performance.

• Company Research: If possible, research the specific DTC brand Jobgether is partnering with to understand their current market position, brand aesthetic, and target audience. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.