UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Partner Company (via Jobgether)

Location: Ireland

Job Type: Part-time, Freelance, Project-based

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: 2026-04-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a remote, part-time, freelance role focused on enhancing the user experience and brand presentation for DTC e-commerce platforms.

• The core objective is to transform text-heavy, high-conversion pages into visually compelling, brand-led experiences without sacrificing performance.

• Success in this role requires a blend of creative design thinking and a strong understanding of conversion-driven UX optimization and performance marketing principles.

• You will collaborate closely with growth and marketing teams to ensure design initiatives directly support measurable business outcomes, including user acquisition and conversion rates.

📝 Enhancement Note: This role is positioned as a freelance, part-time engagement, indicating a need for self-management and strong project delivery capabilities. The focus on "high-conversion, text-heavy pages" suggests a need to optimize existing assets rather than starting from scratch, requiring a strategic approach to visual enhancement and UX flow improvements.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, improve UX flow, and elevate brand presentation while rigorously maintaining conversion performance metrics.

• Translate performance-driven, copy-heavy layouts into visually engaging, brand-aligned digital experiences that resonate with the target audience.

• Collaborate with growth and performance marketing teams to ensure all design decisions are aligned with experimentation roadmaps, conversion goals, and user acquisition targets.

• Develop and refine UX structures that enhance readability, increase user engagement, and clarify the customer journey across critical web pages.

• Contribute to the ongoing evolution of the brand's digital identity across various touchpoints, including web interfaces and email marketing assets, potentially by developing or refining design systems.

• Effectively balance direct-response marketing requirements with the need for elevated visual storytelling and premium brand positioning.

• Utilize Figma for designing, iterating on concepts, and delivering production-ready design assets for seamless implementation by development teams.

📝 Enhancement Note: The responsibilities highlight a dual focus on both aesthetic/brand integrity and measurable performance outcomes. The emphasis on "maintaining conversion performance" and "balancing direct-response marketing requirements" indicates that design decisions must be data-informed and ROI-driven, a key characteristic of operations-minded roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, UX/UI Design, Digital Media, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of demonstrable experience in UX and visual/brand design, with a strong preference for experience within Direct-to-Consumer (DTC) or e-commerce environments.

Required Skills:

• Proven experience in UX and visual/brand design, with a portfolio showcasing work in DTC or e-commerce settings.

• Demonstrated ability to balance conversion-focused design principles with strong visual aesthetics and compelling brand storytelling.

• High proficiency in Figma, including advanced features for UI/UX design workflows and prototyping.

• Experience collaborating effectively with growth, performance marketing, or user acquisition teams.

• Solid understanding of direct-response marketing principles and their impact on conversion rates.

• Ability to work independently and manage projects effectively in a remote, project-based engagement.

• Exceptional attention to detail, with the ability to elevate existing design systems while preserving performance intent.

Preferred Skills:

• Portfolio demonstrating high-quality work for consumer-facing brands, particularly in sectors like wellness, supplements, or premium lifestyle products.

• Experience in developing and maintaining design systems for consistent brand application across digital platforms.

• Familiarity with A/B testing methodologies and how design variations impact performance metrics.

• Basic understanding of front-end development principles to ensure design feasibility and efficient implementation.

📝 Enhancement Note: The requirement for a portfolio specifically demonstrating work for "wellness, supplements, or premium lifestyle products" suggests the partner company operates within one of these niches, and candidates should tailor their portfolio to showcase relevant experience. The emphasis on "availability aligned with European working hours" is a practical consideration for remote collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2-3 detailed case studies that highlight your UX and brand design process for DTC/e-commerce projects.

• Each case study should clearly articulate the problem, your design approach, the specific tools and techniques used (especially Figma), and the measurable outcomes achieved.

• Demonstrate how your design decisions directly impacted key performance indicators such as conversion rates, user engagement, or brand perception.

• Include examples of how you translated text-heavy content into visually appealing and user-friendly interfaces.

Process Documentation:

• Be prepared to discuss your typical design process from brief to final asset delivery, including stages for research, ideation, wireframing, prototyping, user testing (if applicable), and iteration.

• Highlight your methodologies for collaborating with cross-functional teams, including growth marketers and developers, to ensure alignment and successful implementation.

• Articulate how you approach optimizing existing designs for performance and conversion, referencing specific examples of UX improvements and their impact.

📝 Enhancement Note: Given the role's focus on conversion and performance, the portfolio review will likely scrutinize the tangible business impact of the candidate's design work. Candidates should be ready to quantify results and explain the strategic thinking behind their design choices, not just present visually appealing mockups.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time, project-based role, compensation is likely to be negotiated on an hourly or project basis. Based on industry standards for a UX & Brand Designer with 2-5 years of experience in Ireland, an estimated range for freelance work could be between €35 - €60 per hour, depending on the complexity of the project, the candidate's specific expertise, and the partner company's budget.

Benefits:

• Fully remote, project-based freelance engagement, offering significant flexibility.

• Opportunity to collaborate with a fast-growing DTC brand in the wellness and supplements sector.

• Flexible working structure with a high degree of autonomy over task execution and project timelines.

• High-impact design work that is directly tied to the company's growth and conversion performance metrics.

• Collaboration with experienced growth and performance marketing teams, fostering professional development.

• Exposure to challenging performance-driven UX problems within a scaling e-commerce environment.

• Opportunity to influence both brand identity and the overall customer experience at scale.

Working Hours: This is a part-time, project-based role. While the total hours are not specified, it is understood that the candidate will need to dedicate sufficient time to meet project deadlines. Availability aligned with European working hours is preferred for effective collaboration.

📝 Enhancement Note: The salary is an estimate for freelance work in Ireland, a region with a generally higher cost of living and competitive tech/design salaries. Actual compensation will depend heavily on negotiation and the specific project scope. The benefits listed are standard for freelance engagements but emphasize the strategic impact and growth potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the Direct-to-Consumer (DTC) e-commerce space, with a specific focus on the wellness and supplements sector, potentially extending to premium lifestyle products. This industry is characterized by rapid growth, innovation, and a strong emphasis on brand building and direct customer engagement.

Company Size: While not explicitly stated, the context of a "fast-growing DTC brand" and collaboration with "experienced growth and marketing teams" suggests a dynamic, potentially mid-sized company or a rapidly scaling startup. This often implies a lean, agile structure where individual contributions have a significant and visible impact.

Founded: The founding date is not provided. However, the description of a "fast-growing" brand suggests a company that has moved beyond its initial startup phase and is experiencing significant traction and scaling.

Team Structure:

• The operations and design functions appear to be integrated within growth and marketing teams, indicating a strong emphasis on performance and data-driven decision-making.

• This role likely reports to a Marketing Manager, Head of Growth, or a Senior Designer/Creative Lead, depending on the internal structure.

Methodology:

• The company likely employs a data-driven methodology, using analytics to inform design decisions and measure the impact of UX/brand initiatives on conversion rates and user acquisition.

• Agile or iterative design processes are probable, allowing for quick adjustments based on A/B testing results and market feedback.

• Emphasis on direct-response principles suggests a focus on optimizing the entire customer journey for efficiency and effectiveness.

Company Website: The partner company's website is not directly provided, but it can be inferred to be an e-commerce platform specializing in wellness, supplements, or premium lifestyle goods.

📝 Enhancement Note: The emphasis on "wellness, supplements, or premium lifestyle products" is a crucial detail for candidates to research. Understanding the specific niche and target audience of the partner company will be vital for tailoring applications and portfolio presentations.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the design discipline, specifically tailored for e-commerce operations. It requires a solid foundation in UX and brand design principles, coupled with practical experience in applying these skills to achieve measurable business objectives like conversion rate optimization and user acquisition. The role demands an understanding of how design impacts the entire GTM (Go-To-Market) strategy.

Reporting Structure: As a freelance, part-time role, the candidate will likely report directly to a project lead, marketing manager, or creative director within the partner company. The reporting structure is likely less formal than a full-time employee, focusing on project deliverables and performance.

Operations Impact: The UX & Brand Designer plays a critical role in directly influencing revenue through enhanced user experience and brand appeal. By optimizing landing pages and product pages for conversion, this role contributes significantly to user acquisition efficiency and sales performance. The design work directly supports the company's growth objectives and its ability to connect with its target audience effectively.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven UX and brand storytelling within the high-growth wellness/supplements e-commerce niche.

• Portfolio Expansion: Gain significant experience working on high-impact projects for a scaling DTC brand, leading to a robust portfolio showcasing measurable results.

• Strategic Influence: Opportunity to influence the brand's visual direction and customer experience strategy for key digital touchpoints.

• Networking: Collaborate with experienced growth and marketing professionals, expanding professional networks within the e-commerce and DTC space.

📝 Enhancement Note: For a freelance role, "growth" is often measured by the ability to secure repeat projects, take on more complex assignments, and build a strong reputation with the client. Candidates should view this as an opportunity to hone their skills in a commercially focused design environment.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work is conducted entirely online.

Office Location(s): Ireland. While the role is remote, the preference for "availability aligned with European working hours" suggests the primary team operates within European time zones. This facilitates synchronous communication and collaboration.

Workspace Context:

• The work environment is inherently flexible and project-based, requiring strong self-discipline and time management skills.

• Candidates will need to ensure they have a reliable internet connection and a suitable home office setup to perform their duties effectively.

• Collaboration will primarily occur through digital channels, leveraging tools like Figma, Slack, email, and video conferencing.

• The environment is likely fast-paced and performance-oriented, typical of a growing DTC e-commerce company.

Work Schedule: This is a part-time, freelance role. The specific number of hours per week is not defined but will depend on project scope and deadlines. The flexibility allows the designer to integrate work around other commitments, provided project milestones are met and collaboration with the team is maintained during preferred working hours.

📝 Enhancement Note: The "remote, project-based" nature means candidates must be proactive in communication and project management. Demonstrating reliability and consistent output will be key to securing ongoing work or positive client relationships.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review via Jobgether's AI-powered matching process, followed by a shortlist shared with the hiring company.

• Portfolio Review & Discussion: The hiring company will likely review your portfolio for relevant experience and quality. Expect a discussion focusing on your past projects, design process, and how you approach conversion-driven design.

• Skills Assessment/Challenge: You might be asked to complete a small design challenge or discuss how you would approach a specific design problem for their brand (e.g., optimizing a sample landing page).

• Team/Hiring Manager Interview: A final interview with the hiring manager or key team members to assess cultural fit, communication style, and overall suitability for the project.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the business problem (e.g., low conversion rate on product pages), your specific design solution, and the quantifiable results (e.g., "increased conversion rate by 15%," "reduced bounce rate by 10%").

• Show Process: Don't just show final mockups. Include wireframes, user flows, mood boards, or iterations to demonstrate your thought process and problem-solving approach.

• Highlight DTC/E-commerce Relevance: Prioritize projects that are directly related to e-commerce, landing pages, product pages, or DTC brands, especially in wellness or lifestyle sectors.

• Figma Proficiency: Be ready to discuss your Figma workflow, custom components, and any advanced techniques you employ.

• Brand & Performance Balance: Explicitly explain how you balanced brand aesthetic with direct-response marketing goals in your projects.

Challenge Preparation:

• If a design challenge is given, focus on understanding the core business objective (likely conversion or engagement).

• Be prepared to present your proposed solution clearly, explaining the rationale behind your design choices and how they align with the brand and performance goals.

• Practice articulating your design decisions concisely, as time is often limited for these challenges.

📝 Enhancement Note: The Jobgether platform's AI screening means including relevant keywords from the job description and your experience on your resume and portfolio is critical for initial visibility.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as the primary design tool. Proficiency in Figma for UI/UX design, prototyping, and potentially design system management is essential.

• Design Software: Experience with Adobe Creative Suite (Photoshop, Illustrator) may be beneficial for asset creation or refinement, though Figma is the focus.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Hotjar, Amplitude) is highly desirable, as understanding user behavior and performance metrics is key to conversion optimization.

CRM & Automation:

• While not a primary requirement for this design role, understanding how landing pages and product pages integrate with CRM systems (like Salesforce, HubSpot) and marketing automation tools (like Klaviyo, Mailchimp) can provide valuable context for design choices that support lead generation and customer nurturing.

📝 Enhancement Note: The emphasis on Figma means candidates should be prepared to demonstrate advanced Figma skills, including component libraries, auto-layout, and interactive prototyping, during interviews or potential challenges.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data, analytics, and A/B testing results to inform design strategy and measure impact.

• Performance Focus: A core value is driving measurable business outcomes, particularly conversion rates and user acquisition, through effective design.

• Brand Integrity: Maintaining and elevating the brand's visual identity and storytelling across all digital touchpoints is crucial.

• Collaboration & Communication: Open communication and close collaboration with marketing, growth, and potentially development teams are essential for success.

• Agility & Adaptability: The ability to work in a fast-paced, evolving DTC environment and adapt designs based on performance feedback.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with performance marketers and growth strategists, requiring clear communication of design concepts and their performance implications.

• Feedback-Oriented: A culture that encourages constructive feedback on designs to achieve optimal results. Be prepared to iterate based on input from various stakeholders.

• Outcome-Focused: Collaboration is centered around achieving shared business goals, particularly related to sales and customer acquisition.

📝 Enhancement Note: Candidates should demonstrate an understanding of how design functions as a critical component of the broader Go-To-Market (GTM) strategy, not as an isolated creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Act: The primary challenge is the continuous need to balance high-quality brand aesthetics with direct-response marketing objectives and conversion rate optimization. This requires a nuanced approach to design.

• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback within a remote, project-based freelance structure.

• Performance Measurement: Ensuring that design contributions are measurable and demonstrably impact key business metrics, which can sometimes be challenging to isolate.

• Pace of DTC: Adapting to the fast-paced nature of the DTC e-commerce industry, where trends and customer expectations can shift rapidly.

Learning & Development Opportunities:

• Specialized E-commerce UX: Gain deep expertise in designing for conversion and brand building within a specific DTC niche (wellness/supplements).

• Performance Marketing Integration: Enhance understanding of performance marketing strategies and how UX/brand design directly contributes to user acquisition and customer lifetime value.

• Portfolio Enhancement: Build a strong portfolio with quantifiable results from a high-growth DTC brand, which can open doors to future freelance or full-time opportunities.

• Remote Work Best Practices: Refine skills in remote collaboration, project management, and autonomous work execution.

📝 Enhancement Note: Candidates should frame the "challenges" as opportunities to demonstrate problem-solving skills and adaptability, showcasing how they leverage their expertise to overcome these hurdles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning this specific landing page [example provided] to improve its conversion rate while enhancing brand appeal?" (Be ready to discuss visual hierarchy, CTA placement, content presentation, and brand tone).

• "Describe a time you had to balance conflicting requirements between brand aesthetics and direct-response marketing goals. How did you resolve it?" (Focus on your process, communication, and ability to find a win-win solution).

Company & Culture Questions:

• "What do you know about the wellness/supplements DTC market, and how do you see design influencing success in this space?" (Show you've researched the industry and the potential brand's niche).

• "How do you prefer to collaborate with growth marketers and receive feedback on your designs?" (Highlight your communication style and openness to iteration).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the challenge, your strategic approach, the execution, and the impactful results.

• Focus on Relevance: Highlight projects most relevant to DTC, e-commerce, conversion optimization, and brand building.

• Quantify Everything: Use numbers and data to support your claims about design impact.

• Be Prepared for Figma Demos: Have your Figma files ready to share and discuss specific design decisions and techniques.

• Articulate Brand-Fit: Explain how your design philosophy aligns with creating premium brand experiences and compelling storytelling.

📝 Enhancement Note: Candidates should prepare specific examples and metrics for each question. The interview will likely focus on practical application of skills and ability to drive business results through design.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Jobgether platform.

• Portfolio Customization: Ensure your portfolio is up-to-date, easily accessible, and prominently features 2-3 case studies that directly align with the requirements of this role (DTC/e-commerce, conversion-focused UX, brand design).

• Resume Optimization: Tailor your resume to include keywords from the job description such as "UX Design," "Brand Design," "DTC," "E-commerce," "Figma," "Conversion Rate Optimization," and "Performance Marketing." Highlight quantifiable achievements.

• Interview Preparation: Practice articulating your design process, discussing specific projects, and explaining how your work drives business results. Be ready to discuss your experience with Figma and your approach to balancing brand and performance.

• Company Research: If possible, research the partner company (even if indirectly via their niche) to understand their brand, target audience, and market positioning. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.