UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Partner Company of Jobgether

Location: Israel

Job Type: Part-time, Freelance/Contractor

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: 2026-04-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual transformation of high-conversion, text-heavy DTC e-commerce pages into compelling, brand-led digital experiences.

• Harmonize creative design thinking with conversion-driven UX optimization to directly impact business outcomes.

• Collaborate closely with growth and performance marketing teams to ensure design decisions align with measurable user acquisition and conversion goals.

• Drive the evolution of brand identity across key digital touchpoints, including landing pages, product pages, and email assets.

• Leverage Figma to design, iterate, and deliver production-ready assets that enhance both brand perception and performance metrics.

📝 Enhancement Note: This role is a freelance, part-time position, emphasizing project-based work. The core focus is on applying UX and Brand Design principles to optimize e-commerce conversion rates and enhance brand storytelling within a direct-to-consumer (DTC) environment. The ideal candidate will bridge the gap between performance marketing needs and sophisticated brand presentation.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, improve UX flow, and elevate brand presentation while rigorously maintaining conversion performance.

• Translate performance-driven, copy-heavy layouts into more visually engaging, emotionally resonant, and brand-aligned digital experiences that captivate the target audience.

• Collaborate proactively with growth, performance marketing, and acquisition-focused teams to ensure all design decisions are data-informed and directly support experimentation, conversion goals, and key user acquisition metrics.

• Develop and refine intuitive UX structures that significantly improve readability, user engagement, and clarity of the customer journey across all relevant web pages.

• Contribute strategically to the ongoing evolution and amplification of the brand identity across all digital touchpoints, including the development and maintenance of web and email design systems.

• Skillfully balance the stringent requirements of direct-response marketing with the imperative of elevated visual storytelling and premium brand positioning.

• Utilize Figma as the primary tool for designing, iterating, prototyping, and delivering production-ready design assets for seamless implementation by development teams.

• Conduct user research and A/B testing analysis to inform design decisions and continuously iterate on user experience for optimal engagement and conversion.

📝 Enhancement Note: The responsibilities highlight a dual focus on conversion optimization and brand building, requiring a designer who can adeptly navigate both performance marketing demands and sophisticated brand aesthetics. The emphasis on Figma and collaboration with growth teams suggests a hands-on role with direct impact on campaign performance.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, UX/UI Design, Human-Computer Interaction, or a related field is typically expected for roles requiring this level of expertise. Equivalent practical experience will also be considered.

Experience: A minimum of 2-5 years of demonstrable experience in UX and visual/brand design, with a strong preference for candidates who have worked within Direct-to-Consumer (DTC) or e-commerce environments.

Required Skills:

• Proven expertise in UX design principles and user-centered design methodologies.

• Strong visual and brand design capabilities, with a keen eye for aesthetics and brand consistency.

• Demonstrated experience in DTC or e-commerce settings, understanding the unique challenges and opportunities of online retail.

• A robust portfolio showcasing high-quality design work for consumer-facing brands, with a preference for product categories such as wellness, supplements, or premium lifestyle goods.

• The ability to expertly balance conversion-focused design strategies with compelling visual and brand storytelling.

• Advanced proficiency in Figma for UI design, prototyping, and collaborative workflows.

• Experience collaborating effectively with growth, performance marketing, or acquisition-focused teams.

• A solid understanding of direct-response marketing principles and a clear grasp of how design decisions directly impact conversion rates.

• Proven ability to work independently and manage projects effectively in a remote, project-based engagement.

• Exceptional attention to detail, with the capacity to elevate existing design systems while steadfastly preserving performance intent.

Preferred Skills:

• Experience with A/B testing platforms and interpreting results to drive design improvements.

• Familiarity with basic HTML/CSS to better understand implementation constraints and possibilities.

• Knowledge of broader digital marketing strategies beyond direct response.

• Experience in developing and maintaining design systems.

📝 Enhancement Note: The "Requirements" section implicitly suggests a mid-level designer. The emphasis on a portfolio with specific product categories indicates a need for relevant industry experience. The preference for European working hours implies a need for strong asynchronous communication skills and self-management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 3-5 case studies showcasing your UX and brand design process for DTC or e-commerce projects.

• Each case study should clearly articulate the problem statement, your design approach, the tools used (especially Figma), and the measurable outcomes achieved (e.g., increased conversion rates, improved engagement metrics, enhanced brand perception).

• Highlight your ability to translate complex or text-heavy content into visually appealing and user-friendly interfaces.

• Showcase your understanding of brand consistency and how you've applied it across various digital touchpoints (landing pages, product pages, emails).

Process Documentation:

• For each case study, clearly outline your design process, from initial research and ideation through wireframing, prototyping, user testing, and final asset delivery.

• Detail how you collaborated with cross-functional teams, particularly marketing and growth, to align on objectives and iterate on designs.

• Explain your methodology for ensuring designs meet performance targets and contribute to key business metrics.

• Document your approach to maintaining and evolving design systems for consistency and efficiency.

📝 Enhancement Note: For a UX/Brand Designer role focused on DTC/E-commerce, the portfolio is paramount. It needs to visually and narratively demonstrate not just aesthetic skill but also a data-driven approach to design that directly impacts conversion and brand loyalty. The emphasis on specific product categories in the requirements suggests tailoring case studies accordingly.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time role, compensation is typically project-based or an hourly rate. Based on industry standards for a UX & Brand Designer with 2-5 years of experience in Israel and for remote work, an estimated hourly rate could range from $30 - $60 USD per hour, depending on experience, project scope, and negotiation. For specific projects, this could translate to a project fee.

Benefits:

• Fully remote, freelance project-based engagement, offering maximum flexibility.

• Opportunity to work with a fast-growing DTC brand in the wellness and supplements space, gaining valuable industry experience.

• Flexible working structure that allows for autonomy over execution and project management.

• High-impact design work directly tied to growth and conversion performance, offering tangible results.

• Collaboration with experienced growth and marketing teams, providing opportunities for learning and professional development.

• Exposure to performance-driven UX challenges in a scaling e-commerce environment.

• Opportunity to influence both brand identity and customer experience at scale.

• Potential for ongoing project work based on performance and business needs.

Working Hours: This is a part-time, freelance role, meaning hours are not fixed but are project-dependent. The company prefers availability aligned with European working hours to facilitate collaboration. It is estimated that the role would require approximately 15-25 hours per week, adjustable based on project phase and individual capacity.

📝 Enhancement Note: Salary is estimated based on typical freelance rates for similar roles in Israel and globally, considering the experience level and specialized skill set. Benefits are primarily focused on the flexibility and impact of freelance work, with specific mention of the industry niche (wellness/supplements) as a draw.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the Direct-to-Consumer (DTC) e-commerce sector, specifically focusing on wellness, supplements, and premium lifestyle products. This niche demands a strong emphasis on brand storytelling, consumer trust, and performance marketing to drive sales.

Company Size: While the exact size of the partner company is not specified, the description implies a fast-growing, scaling e-commerce environment. This typically means a dynamic, agile team where individual contributions are highly visible and impactful.

Founded: The founding date is not provided, but the context of a "fast-growing" DTC brand suggests a relatively modern company, likely established within the last 5-15 years, leveraging digital-first strategies.

Team Structure:

• The UX & Brand Designer will likely be part of a lean, agile team. They will collaborate closely with a Growth/Marketing team, which may include specialists in performance marketing, content, and acquisition.

• Reporting structure is likely to be project-based, with a direct point of contact within the marketing or growth department for project briefs and feedback.

Methodology:

• Data-Driven Design: Decisions are informed by conversion metrics, user behavior data, and A/B testing results.

• Agile Project Management: Projects are likely managed in sprints or iterative cycles, allowing for quick feedback and adaptation.

• Performance Marketing Integration: Design is viewed as a critical component of marketing campaigns, not separate from them.

• Brand Consistency: A strong focus on maintaining a cohesive brand identity across all digital touchpoints.

Company Website: Jobgether (jobgether.com) is the platform facilitating the hiring process; the partner company's specific website is not directly provided but can be inferred to be within the DTC wellness/supplements/lifestyle space.

📝 Enhancement Note: The company culture is likely fast-paced, results-oriented, and collaborative, with a strong emphasis on data and performance. The niche market (wellness, supplements) suggests a focus on building trust and communicating value through design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) for a freelance, part-time capacity. While not a full-time operational role in the traditional sense (like Sales Ops or Rev Ops), it significantly influences the operational efficiency of e-commerce conversion funnels and the effectiveness of marketing operations.

Reporting Structure: As a freelance contractor, the designer will report to project managers or marketing leads within the partner company. The relationship is project-scoped rather than a traditional hierarchical management structure.

Operations Impact: The designer's work directly impacts the operational success of the e-commerce business by:

• Improving Conversion Rates: Optimizing landing pages and product pages for better user experience and clearer calls-to-action directly increases sales volume and revenue.

• Enhancing Brand Equity: Consistent and compelling brand design builds trust and loyalty, contributing to long-term customer lifetime value.

• Supporting Marketing Efficiency: Effective visual assets reduce friction in the customer journey, making marketing spend more efficient by improving lead quality and conversion rates.

• Streamlining Digital Touchpoints: Creating cohesive design systems ensures a consistent and positive customer experience across all online interactions.

Growth Opportunities:

• Specialization: Deepen expertise in conversion-focused UX and brand design for the DTC/e-commerce sector.

• Portfolio Expansion: Build a strong portfolio with successful case studies in the wellness, supplements, or premium lifestyle product niches.

• Client Relationship Building: Develop strong relationships with the partner company, potentially leading to long-term engagements or referrals.

• Skill Development: Gain experience working with performance marketing teams and understanding their strategic objectives, which can inform future design decisions.

• Industry Exposure: Become familiar with the unique operational challenges and marketing strategies within the fast-growing DTC e-commerce landscape.

📝 Enhancement Note: While not a core "operations" role, this position requires an operations-minded approach to design, focusing on efficiency, conversion, and measurable business impact within the e-commerce funnel. Growth is framed around deepening specialized skills and client relationships within the freelance context.

🌐 Work Environment

Office Type: This is a fully remote position. There is no physical office requirement.

Office Location(s): The role is based in Israel, but the work is performed remotely from the candidate's location. The preference for European working hours suggests that candidates located within or near European time zones might have an advantage in terms of synchronous collaboration, but the role is fundamentally remote.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, utilizing tools like Figma, Slack, email, and video conferencing for communication and collaboration.

• Autonomous Environment: Candidates are expected to be self-motivated and capable of managing their own work environment and schedule effectively.

• Performance-Oriented: The work environment is dynamic and driven by measurable results, requiring designers to be adaptable and responsive to campaign performance and strategic shifts.

• Tool Proficiency: Access to reliable internet and a suitable workstation for design software (Figma) is essential.

Work Schedule: The role is part-time and project-based. While the company prefers availability aligned with European working hours (e.g., roughly 9 AM - 5 PM CET/EET), the exact schedule will be flexible, determined by project deadlines and the candidate's capacity. This allows for significant autonomy in managing work hours.

📝 Enhancement Note: The remote nature and freelance structure define the work environment. The "preference" for European working hours is a key detail for candidates to consider regarding potential collaboration times.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether's AI or a recruiter to assess basic qualifications and fit.

• Portfolio Review: The core of the evaluation will be a review of the candidate's portfolio. This is where you demonstrate your UX, brand design, and conversion optimization skills.

• Skills Assessment/Case Study: You may be asked to complete a short design challenge or a more in-depth case study related to optimizing a landing page or product page for a DTC brand. This will assess your problem-solving approach and design execution under specific constraints.

• Interview with Hiring Team: A discussion with the partner company's marketing or growth lead to assess cultural fit, collaboration style, understanding of DTC/e-commerce, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those in DTC, e-commerce, wellness, supplements, or premium lifestyle.

• Highlight Process: For each project, clearly articulate your role, the problem you were solving, your design process (ideation, wireframing, prototyping, testing), and the tools used (especially Figma).

• Quantify Impact: Where possible, include metrics demonstrating the success of your designs (e.g., conversion rate increases, engagement improvements, bounce rate reduction). If exact numbers aren't available, describe the intended impact and how you measured success.

• Brand Storytelling: Showcase how you integrated brand identity and storytelling into your UX solutions.

• Conversion Focus: Explicitly explain how your design decisions supported conversion goals.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated section for your Figma work or a link to your Figma prototypes is beneficial.

Challenge Preparation:

• Understand DTC Metrics: Familiarize yourself with key DTC and e-commerce metrics (Conversion Rate, AOV, LTV, CAC, Bounce Rate, Time on Page, Add-to-Cart Rate).

• Analyze Existing Designs: Practice critiquing existing DTC landing pages and product pages, identifying areas for UX and brand improvement.

• Figma Proficiency: Be ready to demonstrate your Figma skills, including components, auto-layout, prototyping, and collaboration features.

• Problem-Solving Framework: Prepare to walk through your thought process for solving a design problem, emphasizing user needs, business goals, and measurable outcomes.

• Brand Alignment: Consider how you would adapt a brand's existing identity to a new digital context or campaign.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates should prepare detailed case studies that emphasize quantifiable results and a clear understanding of DTC conversion funnels and brand strategy. A design challenge is highly probable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as the primary design tool. Proficiency in Figma for UI design, prototyping, collaboration, and potentially component libraries/design systems is essential.

• Prototyping Tools: While Figma includes prototyping, familiarity with other tools like InVision or Adobe XD might be beneficial, though Figma is the stated requirement.

Analytics & Reporting:

• Web Analytics Platforms: Understanding how to interpret data from platforms like Google Analytics is crucial for understanding user behavior and conversion funnels.

• A/B Testing Tools: Familiarity with tools like Google Optimize, Optimizely, or VWO for setting up and analyzing A/B tests is highly advantageous.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce): While not directly a design tool, understanding how leads and customer data flow through a CRM can provide context for user journeys and personalized experiences.

• Email Marketing Platforms (e.g., Mailchimp, Klaviyo): Experience designing email assets for DTC brands, understanding their specific requirements and best practices.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing project workflows and communication.

📝 Enhancement Note: Figma is the non-negotiable tool. A strong understanding of how design integrates with analytics and performance marketing tools is key to succeeding in this role and demonstrating its impact.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results, particularly in conversion rates and user acquisition. Designs must contribute directly to business objectives.

• Customer-Centricity: Understanding and designing for the target customer's needs, preferences, and journey is paramount.

• Brand Integrity: Maintaining a strong, consistent, and appealing brand identity is crucial for building trust and loyalty in the DTC space.

• Collaboration & Communication: Open communication and close collaboration with marketing, growth, and potentially development teams are vital for project success.

• Agility & Adaptability: The ability to quickly iterate on designs based on feedback, data, and evolving market trends is highly valued in a fast-paced DTC environment.

• Data-Informed Decision-Making: Relying on data analytics and A/B testing results to guide design choices.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integrated members of the marketing and growth teams, working collaboratively to achieve shared goals.

• Feedback Exchange: An open culture of providing and receiving constructive feedback on designs to ensure optimal outcomes.

• Proactive Communication: Regularly updating stakeholders on design progress, challenges, and insights.

• Shared Ownership: Working towards collective success by contributing expertise and supporting team objectives.

📝 Enhancement Note: The values emphasize a results-oriented, collaborative, and customer-focused approach. The designer is expected to be a proactive partner in driving business growth through effective UX and brand design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Act: The primary challenge is continuously balancing the demands of direct-response marketing (immediate conversion focus) with the need for sophisticated brand storytelling and premium positioning.

• Data Interpretation: Effectively translating raw analytics and A/B test results into actionable design improvements requires strong analytical and problem-solving skills.

• Remote Collaboration: Maintaining effective communication and creative synergy with a remote team and stakeholders across different time zones.

• Evolving DTC Landscape: Staying abreast of rapidly changing consumer trends, design aesthetics, and platform best practices in the competitive DTC e-commerce market.

• Scope Creep: Managing project scope and deadlines effectively in a freelance, project-based environment.

Learning & Development Opportunities:

• Specialized Niche Expertise: Gaining deep experience and understanding of the wellness, supplements, and premium lifestyle product sectors.

• Performance Marketing Synergy: Learning how UX and brand design directly influence and amplify performance marketing campaigns.

• Design System Development: Contributing to or developing design systems that enhance brand consistency and operational efficiency for the company.

• Client Management: Developing skills in client communication, expectation management, and project delivery within a freelance context.

• Advanced Figma Techniques: Exploring and mastering advanced features in Figma for efficient and impactful design work.

📝 Enhancement Note: The challenges are tied to the core function of the role – balancing performance and brand. Growth opportunities are focused on skill deepening within the DTC e-commerce niche and freelance professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conversion optimization with brand integrity. How did you approach it, and what was the outcome?" (Prepare a specific case study from your portfolio.)

• "How do you approach translating copy-heavy content into visually engaging, brand-aligned digital experiences for a DTC audience?" (Focus on your process and examples.)

• "Walk us through your process for redesigning a product page to improve UX and conversion. What key elements would you focus on?" (Detail your step-by-step methodology.)

Company & Culture Questions:

• "What interests you most about working with a DTC brand in the wellness/supplements space?" (Research the partner company's market positioning and values if possible.)

• "How do you stay updated on the latest UX/UI trends and DTC e-commerce best practices?" (Discuss your learning habits and resources.)

• "Describe your ideal remote work environment and how you maintain productivity and collaboration." (Highlight your self-management skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative: the challenge, your solution, and the results.

• Highlight Figma: Be prepared to share your screen and walk through specific design elements or prototypes in Figma. Explain your design decisions and how you used Figma's features.

• Quantify Impact: Emphasize metrics and ROI. If specific numbers are unavailable, discuss the intended impact and how you would measure it.

• Brand Alignment: Clearly articulate how your designs align with and enhance the brand's overall identity and message.

• Concise & Focused: Be ready to present your key projects within a limited timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of DTC e-commerce, conversion optimization principles, and brand storytelling, backed by concrete examples from your portfolio, with a heavy emphasis on your Figma proficiency.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided application link on Lever.

• Portfolio Customization: Ensure your portfolio prominently features projects relevant to DTC/e-commerce, wellness, supplements, or premium lifestyle products. Tailor your case study narratives to highlight conversion optimization and brand storytelling.

• Resume Optimization: Update your resume to emphasize UX/UI design, brand design, Figma proficiency, and experience in performance-driven environments. Quantify achievements with metrics where possible, focusing on conversion impact.

• Interview Preparation: Practice articulating your design process, especially your approach to balancing brand and conversion. Be ready to discuss your experience with Figma and how you collaborate with marketing teams. Prepare to present your portfolio with a focus on storytelling and measurable results.

• Company Research: While the partner company is not explicitly named, research Jobgether's role and the general landscape of DTC e-commerce in wellness/supplements to understand market trends and expectations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.