UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Jobgether (for a partner company)

Location: Netherlands

Job Type: Part-time, Freelance/Contractor

Category: UX/UI Design, Brand Design, E-commerce Design

Date Posted: April 20, 2026

Experience Level: Mid-Level (estimated 2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a unique blend of UX design, brand storytelling, and performance marketing within a fast-paced DTC e-commerce environment.

• The primary focus is on transforming text-heavy, conversion-driven pages into visually compelling, brand-led experiences without sacrificing performance metrics.

• Collaboration with growth and marketing teams is crucial to ensure design decisions directly support measurable business outcomes like user acquisition and conversion rates.

• The position offers a remote, project-based freelance engagement, providing flexibility and autonomy.

• You will shape the visual direction of key digital touchpoints, including landing pages, product pages, and email assets, directly influencing brand perception and conversion performance.

📝 Enhancement Note: The "Jobgether" posting indicates this is a freelance, part-time role for a partner company. The description heavily emphasizes the intersection of UX, Brand, and Performance Marketing within a DTC/E-commerce context. This suggests the hiring company is likely a growing e-commerce brand focused on direct-to-consumer sales, where design directly impacts conversion rates and customer acquisition costs. The "Part-time" and "Freelance" nature suggests a need for a skilled individual who can deliver high-quality work on a project basis, rather than a full-time employee.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, improve UX flow, and elevate brand presentation while maintaining or improving conversion performance.

• Translate existing performance-driven, copy-heavy layouts into more visually engaging and brand-aligned digital experiences that resonate with the target audience.

• Collaborate closely with growth and performance marketing teams to ensure all design decisions are data-informed and directly support experimentation, conversion goals, and user acquisition metrics.

• Develop and refine UX structures that enhance readability, increase engagement, and clarify the customer journey across various web pages.

• Contribute to the evolution and consistency of the brand identity across all digital touchpoints, including website elements and email marketing assets, potentially contributing to design systems.

• Strategically balance direct-response marketing requirements with sophisticated visual storytelling and premium brand positioning to create a cohesive user experience.

• Utilize Figma for designing, iterating, prototyping, and delivering production-ready design assets for seamless implementation by development teams.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative brand expression and analytical performance optimization. The emphasis on "performance-driven, copy-heavy layouts" and "direct-response marketing requirements" suggests that the candidate must be adept at understanding conversion funnels and A/B testing principles, applying them to visual design. The need to "elevate existing design systems without losing performance intent" implies the company may already have established brand guidelines and conversion frameworks that need to be respected and enhanced.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, UX methodologies, and e-commerce best practices is expected, often gained through formal education in Graphic Design, UX/UI Design, Digital Media, or related fields, or equivalent practical experience.

Experience: Proven experience in UX and visual/brand design, with a significant portion focused on DTC or e-commerce environments. Demonstrated ability to deliver high-impact design work that drives business results.

Required Skills:

• Strong portfolio showcasing high-quality UX and visual/brand design work, with a preference for consumer-facing brands in sectors like wellness, supplements, or premium lifestyle products.

• Demonstrated ability to balance conversion-focused design principles with compelling visual and brand storytelling.

• Advanced proficiency in Figma, including its collaborative features and advanced design workflows.

• Experience collaborating effectively with growth, performance marketing, and acquisition-focused teams.

• Solid understanding of direct-response marketing principles and their direct impact on conversion rates.

• Proven ability to work independently and manage projects effectively within a remote, project-based freelance setup.

• Exceptional attention to detail, with the capacity to enhance existing design systems while preserving or improving performance intent.

Preferred Skills:

• Experience with A/B testing design variations and analyzing results to inform future design iterations.

• Familiarity with user research methodologies and incorporating user feedback into design processes.

• Understanding of basic HTML/CSS to better communicate design specifications to developers.

• Experience in creating and maintaining digital design systems for e-commerce platforms.

• Knowledge of premium lifestyle branding and visual communication strategies.

📝 Enhancement Note: The requirements emphasize practical experience and a portfolio over formal education. The specific mention of "wellness, supplements, or premium lifestyle products" suggests the partner company operates within or targets one of these sectors, and candidates with experience in these niches will be highly valued. The need for "availability aligned with European working hours" implies the partner company is based in Europe, likely the Netherlands, and prefers candidates who can sync with their team's time zone.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating a deep understanding of UX design principles applied to e-commerce or DTC platforms.

• Visual examples of how you've translated text-heavy content into engaging, high-converting landing pages and product pages.

• Evidence of successful brand integration within performance-driven designs, showcasing an ability to balance aesthetics with conversion goals.

• Examples of your work in Figma, highlighting your proficiency, workflow, and ability to create production-ready assets.

Process Documentation:

• Case studies should clearly outline the problem statement, your design process, the specific solutions implemented, and the measurable results achieved.

• Showcase your iterative design process, including wireframing, prototyping, user testing (if applicable), and final asset delivery.

• Detail your collaboration process with marketing and growth teams, illustrating how you incorporated feedback and aligned design with business objectives.

• Highlight your approach to maintaining brand consistency and evolving design systems through a data-informed and user-centric lens.

📝 Enhancement Note: Given the role's focus on performance and conversion, the portfolio must heavily emphasize measurable results and a data-driven design process. Candidates should be prepared to articulate not just what they designed, but why they designed it that way, and how it impacted business outcomes. Demonstrating proficiency in Figma and showcasing a clear, repeatable design process will be critical.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time role, compensation will likely be project-based or an hourly rate. Based on the required experience level (2-5 years) and specialized skills in UX/Brand Design for DTC/E-commerce within the Netherlands, an estimated hourly rate could range from €40 to €70 per hour, or project fees commensurate with the scope and impact.

Benefits:

• Fully remote, freelance project-based engagement, offering significant flexibility.

• Opportunity to collaborate with a fast-growing DTC brand in the wellness and supplements space, gaining exposure to a dynamic industry.

• Flexible working structure with a high degree of autonomy over project execution and scheduling.

• High-impact design work that is directly tied to business growth and conversion performance, offering tangible results.

• Collaboration with experienced growth and marketing teams, providing opportunities for cross-functional learning.

• Exposure to challenging performance-driven UX problems within a scaling e-commerce environment.

• Opportunity to significantly influence both brand identity and customer experience at scale for a growing brand.

Working Hours: This is a part-time, project-based role. While specific hours are flexible, availability aligned with European working hours (e.g., CET) is preferred for effective collaboration with the partner company's team. Estimated workload may vary per project, but candidates should be prepared to dedicate consistent time for project delivery.

📝 Enhancement Note: Since specific salary details are not provided for freelance roles, an estimated range based on Dutch freelance UX/UI designer rates and the role's specialization has been provided. The benefits listed are primarily intrinsic to the freelance nature of the work and the specific industry/company context. The "working hours" note emphasizes the need for timezone alignment over a strict 40-hour work week.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the Direct-to-Consumer (DTC) / E-commerce sector, with a likely focus on wellness, supplements, or premium lifestyle products, as suggested by the portfolio requirements. This industry is characterized by rapid growth, a strong emphasis on brand building, customer acquisition, and data-driven decision-making.

Company Size: While not explicitly stated, the role being described as "fast-growing" and the project-based nature of the freelance engagement suggest a company that is either scaling rapidly or operates with a lean, agile team structure. It could be a startup, a scale-up, or a division within a larger organization looking to leverage external specialized talent.

Founded: The founding date is not provided, but the description implies a company that is established enough to have existing design systems and performance marketing strategies, yet is still in a high-growth phase.

Team Structure:

• The UX & Brand Designer will likely be a key individual contributor within a marketing or growth team.

• Collaboration will be primarily with growth managers, performance marketers, copywriters, and potentially product managers or e-commerce specialists.

• Reporting would likely be to a Marketing Lead, Head of Growth, or a Project Manager overseeing the freelance engagement.

Methodology:

• Data-driven decision-making is paramount, with a strong reliance on analytics, A/B testing results, and conversion metrics to guide design choices.

• Agile project management methodologies are likely employed to facilitate rapid iteration and adaptation in response to market trends and performance data.

• A user-centric approach is expected, where designs are crafted to meet both user needs and business goals.

• Emphasis on continuous improvement and optimization of digital touchpoints to maximize customer acquisition and retention.

Company Website: The partner company's website is not directly provided, but further research into Jobgether's partner network or a direct inquiry could reveal this information.

📝 Enhancement Note: The company context is inferred from the job description's emphasis on DTC, e-commerce, performance marketing, and specific product categories. The freelance nature suggests a focus on agility and specialized expertise, common in scaling DTC brands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level individual contributor, likely requiring 2-5 years of dedicated experience in UX and Brand Design, specifically within e-commerce or DTC contexts. The responsibilities involve significant autonomy and direct impact on business performance, suggesting a role with considerable ownership.

Reporting Structure: As a freelance contractor, the candidate will report to a designated point person within the partner company, likely a Marketing Manager, Head of Growth, or a Project Lead. Collaboration will be cross-functional with marketing and growth teams.

Operations Impact: The impact of this role is direct and measurable. The designer's work will directly influence key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), website engagement, and ultimately, revenue. The ability to translate brand vision into performance-driving design is critical to the company's growth strategy.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven UX and brand storytelling within the high-growth DTC/e-commerce sector.

• Project Variety: Gain exposure to diverse projects within the wellness, supplements, or premium lifestyle product categories, broadening industry experience.

• Portfolio Enhancement: Build a strong portfolio with tangible case studies demonstrating significant business impact, valuable for future freelance or full-time roles.

• Network Expansion: Develop professional relationships with marketing and growth professionals in the e-commerce space.

• Potential for Longer-Term Engagement: Successful project delivery could lead to ongoing freelance work or even consideration for a full-time role if the company's needs evolve.

📝 Enhancement Note: The growth opportunities focus on skill development, portfolio building, and industry exposure, which are key benefits for freelance professionals. The "Operations Impact" section highlights how design directly contributes to the operational success of a DTC business.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office location for this specific role. The work is conducted from the designer's own location.

Office Location(s): The primary work location is remote, with a preference for candidates available within European working hours. The partner company is located in the Netherlands.

Workspace Context:

• The workspace is entirely digital and remote, requiring a reliable internet connection and a suitable home office setup.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing) and project management platforms.

• Access to design software (Figma) and potentially other collaboration tools provided by the partner company will be necessary.

• The environment fosters autonomy and self-management, with clear project goals and deliverables.

Work Schedule: This is a part-time, freelance role with a flexible working structure. While specific hours are not fixed, alignment with European working hours is preferred for collaboration. The workload will vary based on project scope and deadlines.

📝 Enhancement Note: The fully remote nature is a key characteristic. The "Workspace Context" emphasizes the digital tools and self-management required for this type of role. The "Work Schedule" reiterates the flexibility but also the need for timezone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review by Jobgether's AI and subsequent human review to assess basic qualifications and portfolio relevance. Candidates who meet the core requirements will be shortlisted.

• Portfolio Presentation: Shortlisted candidates will likely be asked to present their portfolio, focusing on 1-2 key case studies that best demonstrate their skills in UX/Brand design for DTC/E-commerce, and highlight their impact on conversion metrics.

• Skills Assessment/Challenge: A design challenge or a deep dive into a specific case study may be presented to assess problem-solving abilities, design thinking, and proficiency in Figma. This might involve optimizing a hypothetical landing page or developing a new brand element.

• Team/Hiring Manager Interview: A discussion with the hiring manager or a key member of the growth/marketing team to assess cultural fit, collaboration style, understanding of DTC principles, and alignment with the brand's vision.

• Final Decision: Based on the overall assessment of skills, portfolio, and cultural fit.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your design process, the specific solutions you implemented, and the quantifiable results (e.g., % increase in conversion rate, reduction in bounce rate). Use data points and metrics wherever possible.

• Showcase DTC/E-commerce Relevance: Highlight projects that demonstrate your understanding of e-commerce user journeys, conversion funnels, and performance marketing principles.

• Brand Storytelling: Illustrate how you've successfully integrated brand identity and visual storytelling into performance-oriented designs.

• Figma Proficiency: Be prepared to walk through your Figma files, demonstrating your workflow, organization, and ability to create clean, production-ready assets.

• Conciseness: Select 2-3 of your strongest, most relevant projects to present in detail, rather than overwhelming the reviewer with too many examples.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge requirements. If it involves optimizing a page, research the brand and its target audience beforehand.

• Focus on Process: Demonstrate your thought process. Explain your assumptions, research methods, design iterations, and rationale behind your creative decisions.

• Deliverable Clarity: Ensure your final deliverable (e.g., mockups, wireframes) is clear, well-organized, and directly addresses the challenge prompt.

• Time Management: Practice working within time constraints, as freelance challenges often have strict deadlines.

📝 Enhancement Note: The application process is tailored for a freelance role, emphasizing portfolio presentation and practical design skills. The "Portfolio Review Tips" and "Challenge Preparation" sections provide actionable advice specific to showcasing performance-driven design work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design, prototyping, and asset creation tasks. Proficiency in Figma's collaborative features, component systems, and prototyping capabilities is critical.

• Adobe Creative Suite (Photoshop, Illustrator): May be required for specific asset creation or manipulation tasks, though Figma is the primary design tool.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret GA data (e.g., user flow, bounce rates, conversion rates) to inform design decisions.

• Platform-Specific Analytics: Familiarity with analytics dashboards from e-commerce platforms (e.g., Shopify, WooCommerce) or marketing analytics tools.

CRM & Automation:

• While not a direct requirement for the designer, an understanding of how designs integrate with CRM and marketing automation platforms (e.g., email marketing tools like Klaviyo, Mailchimp) is beneficial for creating cohesive campaigns.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool. Other tools are listed based on the typical technology stack of a DTC e-commerce company where UX/Brand Designers collaborate with performance marketing teams.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on data-driven results, conversion optimization, and measurable business impact. Designs are expected to contribute directly to growth targets.

• Customer-Centric: Understanding and designing for the target audience's needs, preferences, and journey to create engaging and intuitive experiences.

• Brand-Conscious: Commitment to maintaining and evolving a strong, coherent brand identity across all digital touchpoints.

• Collaborative: Openness to feedback, cross-functional teamwork, and shared problem-solving with marketing and growth teams.

• Agile & Adaptable: Willingness to iterate quickly, adapt to changing market conditions, and embrace experimentation.

Collaboration Style:

• Cross-functional Integration: Working closely with performance marketing, copywriters, and potentially e-commerce managers to ensure design aligns with marketing strategies and technical capabilities.

• Feedback-Driven: A culture that encourages constructive feedback on designs to refine them and maximize effectiveness.

• Shared Ownership: A sense of collective responsibility for the success of marketing campaigns and customer acquisition efforts.

• Proactive Communication: Regular updates and clear communication regarding project status, challenges, and design rationale.

📝 Enhancement Note: The "Operations Values" and "Collaboration Style" are inferred from the core responsibilities and the nature of a fast-paced DTC e-commerce environment focused on growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The constant need to reconcile strong brand aesthetics and storytelling with the imperative to drive direct conversions and meet acquisition targets.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new marketing campaigns, A/B test results, and evolving market trends within a growing DTC company.

• Remote Collaboration Effectiveness: Maintaining strong communication and alignment with remote teams and stakeholders to ensure smooth project execution.

• Translating Complex Copy into Visuals: Effectively transforming detailed product information or promotional copy into visually appealing and easily digestible designs.

Learning & Development Opportunities:

• Deep Dive into DTC/E-commerce UX: Gaining in-depth experience in the specific UX challenges and best practices for online retail and direct-to-consumer brands.

• Performance Marketing Integration: Understanding the intricacies of performance marketing channels (e.g., paid social, SEM) and how design directly influences their effectiveness.

• Brand Building in E-commerce: Developing expertise in crafting compelling brand narratives and visual identities for online consumer products.

• Advanced Figma Techniques: Potentially exploring more advanced features of Figma, such as complex component libraries or advanced prototyping, depending on project needs.

📝 Enhancement Note: The challenges are framed around the unique demands of the DTC/E-commerce design space, emphasizing the blend of creativity and analytical thinking. Growth opportunities focus on skill acquisition relevant to this specialized field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand aesthetics with aggressive conversion goals. What was your approach, and what were the results?" (Focus on demonstrating your understanding of the dual mandate of this role.)

• "How do you approach redesigning a text-heavy landing page to make it more visually engaging while maintaining or improving its conversion rate?" (Prepare to walk through a hypothetical process or a past example using your portfolio.)

Company & Culture Questions:

• "What interests you about working with DTC/E-commerce brands, particularly in the wellness or lifestyle sector?" (Research the partner company's niche if possible and articulate your passion.)

• "How do you stay updated on the latest UX, brand design, and e-commerce trends?" (Showcase your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for your chosen case studies. Clearly define the problem, your role, your process, the solution, and the measurable outcome.

• Visual Hierarchies: When presenting designs, guide the interviewer through the visual hierarchy, explaining your choices regarding layout, typography, color, and imagery.

• Metrics Focus: Be ready to discuss the specific metrics your designs impacted and how you measured success. Quantify your achievements whenever possible.

• Figma Walkthrough: Be prepared to share your screen and briefly demonstrate your Figma workflow, file organization, or specific design components.

📝 Enhancement Note: The interview preparation advice is tailored to the specific requirements of this role, focusing on the intersection of UX, Brand, and Performance Marketing, and the freelance nature of the engagement.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Jobgether link.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies that best align with the requirements: DTC/E-commerce experience, strong UX and brand design, and demonstrable impact on conversion rates. Ensure these examples showcase your ability to blend creative storytelling with performance-driven design.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "DTC," "E-commerce," "UX Design," "Brand Design," "Figma," "Conversion Rate Optimization," and "Performance Marketing." Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Be ready to discuss your experience with Figma and your approach to collaborating with growth and marketing teams. Prepare questions for the hiring team about the partner company and the specific project scope.

• Company Research: If possible, research the partner company or their industry (wellness, supplements, premium lifestyle) to demonstrate genuine interest and a foundational understanding of their market and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.