UI/UX Designer (Focus on UI, with UX experience)

📍 Job Overview

Job Title: UI/UX Designer (Focus on UI, with UX experience)

Company: Happy Koala LLC

Location: Riga, Latvia

Job Type: Full-Time Contractor

Category: Digital Design / Marketing Operations

Date Posted: 2026-08-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for enhancing customer engagement and conversion rates through intuitive and visually appealing digital interfaces, focusing on website product pages and campaign creatives.

• The position requires a blend of strong UI craftsmanship and practical UX knowledge to translate business objectives and creative briefs into high-performing digital assets.

• The designer will be instrumental in maintaining brand visual consistency and optimizing user journeys for e-commerce and Direct-to-Consumer (DTC) audiences.

• This is a remote, full-time contractor role requiring availability during EU working hours (GMT).

📝 Enhancement Note: While the job title is UI/UX Designer, the description emphasizes a strong focus on UI execution with necessary UX understanding for conversion optimization. The role is framed within a marketing and e-commerce context, suggesting a need for designers who can translate business goals into effective user experiences. The "Focus on UI, with UX experience" indicates a preference for strong visual design skills applied to user-centric conversion goals.

📈 Primary Responsibilities

• Design and iteratively improve product pages, ensuring they are visually compelling, strategically organized, and easy to navigate to maximize user engagement and conversion rates.

• Develop impactful campaign creatives that clearly communicate brand messaging and effectively drive desired user actions, such as purchases or sign-ups.

• Lead the redesign and enhancement of existing website sections, proactively identifying opportunities to elevate the user experience, boost engagement metrics, and improve overall conversion performance.

• Transform initial briefs, concepts, and campaign ideas into polished, high-quality digital designs that align with brand guidelines and business objectives.

• Leverage UX principles to strategically determine the optimal placement of critical elements like calls-to-action (CTAs), trust signals, benefit highlights, and other conversion-driving components.

• Meticulously consider the entire user journey during the design of new pages and features, ensuring a natural, seamless, and friction-free flow for the user.

• Uphold and reinforce visual design consistency across the website, campaign assets, and other digital touchpoints to strengthen brand identity.

• Adapt and refine designs rapidly based on constructive feedback, evolving business priorities, and performance data to ensure continuous improvement.

• Create responsive designs that ensure a consistent and optimal user experience across various devices, including desktop and mobile platforms.

📝 Enhancement Note: The responsibilities clearly indicate a focus on conversion rate optimization (CRO) and direct user engagement within an e-commerce context. The emphasis on translating briefs into "polished, high-quality designs" and "strategic placement of elements" highlights the need for a designer who understands not just aesthetics but also the psychological and behavioral aspects of user interaction in a sales funnel.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Digital Design, Human-Computer Interaction, or a related field is often implied for candidates with proven experience.

Experience: Minimum of 2-5 years of professional experience in UI/UX design, with a demonstrable track record in digital and web design, particularly within e-commerce or Direct-to-Consumer (DTC) environments.

Required Skills:

• Proven experience as a UI/UX Designer, supported by a robust portfolio showcasing digital and web design projects.

• Exceptional UI design skills with meticulous attention to detail and a high standard for visual quality and aesthetics.

• Solid understanding of UX principles, user-centered design methodologies, and best practices for intuitive interface design.

• Expertise in conversion-optimized design strategies and the ability to apply them to enhance user behavior and business outcomes.

• Proficiency in Figma for design, prototyping, and collaboration.

• Experience in designing responsive websites that function flawlessly across desktop and mobile devices.

• Ability to effectively translate concepts and briefs into polished, well-executed designs.

• Strong understanding of conversion principles and how design elements influence user decision-making. Preferred Skills:

• Prior experience designing for e-commerce or DTC brands, ideally within the health, supplements, or natural food sectors.

• Experience in user journey mapping and optimizing user flows for e-commerce platforms.

• Familiarity with A/B testing principles and how design impacts conversion metrics.

• Ability to maintain and evolve a design system for consistency.

• Prototyping skills to create interactive user flows and test design concepts.

📝 Enhancement Note: The requirements strongly emphasize practical application in e-commerce and DTC, with Figma as the primary tool. The "bonus if in health or supplements" suggests that domain knowledge in Happy Mammoth's industry is a significant advantage, indicating a need for a designer who can grasp product-specific messaging and target audience nuances.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong emphasis on digital and web design work.

• Specific examples of e-commerce or DTC website designs are highly valued, demonstrating experience with product pages, landing pages, and campaign creatives.

• The portfolio should clearly illustrate your UI design craft, attention to detail, and aesthetic sensibilities.

• Include case studies or project breakdowns that highlight your UX process, problem-solving approach, and how your designs achieved specific business goals (e.g., increased conversion rates, improved user engagement).

• Demonstrate your ability to translate concepts and briefs into polished, user-centric designs. Process Documentation:

• Showcase your process for user research, wireframing, prototyping, and user testing, even if the final output is UI-focused.

• Illustrate how you incorporate conversion optimization principles into your design workflows.

• Provide examples of how you ensure responsive design across different screen sizes and devices.

• Detail your approach to maintaining visual consistency and brand guidelines within your design work.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to prove not just design skill but also the ability to drive business results through design. Applicants should prepare to walk through their portfolio, explaining their design decisions, process, and the impact of their work.

💵 Compensation & Benefits

Salary Range: As a full-time contractor, the salary will be competitive and commensurate with experience. Based on industry benchmarks for experienced UI/UX Designers in remote roles, particularly those with e-commerce/DTC experience and proficiency in Figma, a range of €35,000 - €55,000 annually (or equivalent in USD/AUD) is estimated. This range is subject to negotiation based on the candidate's specific qualifications, experience, and location.

Benefits:

• Strong Salary Package: Competitive compensation reflecting skills and hard work.

• Paid Holidays: Generous paid time off for rest and personal pursuits.

• Work from Anywhere: True location independence, allowing you to work from any suitable location globally.

• Flexible Working Hours: Autonomy to manage your work schedule to best suit your productivity and life commitments, while ensuring availability during core EU hours.

• Opportunities for Growth: Access to resources like free books and courses to support continuous learning and skill development.

• Dynamic Work Environment: Engaging and fast-paced atmosphere with diverse challenges.

• Make a Difference: Opportunity to contribute to a mission focused on improving customer health and well-being.

Working Hours: Full-time, with flexible scheduling that accommodates personal needs, provided that the candidate is available during EU working hours (GMT). A standard 40-hour work week is expected.

📝 Enhancement Note: The salary estimate is based on typical contractor rates for mid-level designers in Europe, considering the remote nature and the demand for specialized e-commerce/DTC skills. The benefits are a mix of standard contractor perks and company-specific offerings, emphasizing flexibility and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Technology / Health & Wellness (specifically gut health, digestive aids, and microbiome-focused supplements). The company operates in a rapidly expanding, consumer-focused market.

Company Size: While not explicitly stated, the mention of presence in the US, Australia, and Europe, and a "rapidly expanding" nature, suggests a growing mid-sized company, likely with a lean and agile operational structure.

Founded: The founding date is not provided, but the company's description as "rapidly expanding" implies a relatively recent or currently scaling phase of growth.

Team Structure:

• The design team is part of a "vibrant, diverse team of international innovators."

• Collaboration is likely cross-functional, involving marketing, product development, and potentially other operational teams to ensure designs meet business and user needs.

• Given the remote nature, expect a culture that relies heavily on asynchronous communication, clear documentation, and digital collaboration tools. Methodology:

• Data-Driven Design: The role emphasizes conversion optimization, suggesting that design decisions are informed by data, A/B testing, and performance metrics.

• Agile Iteration: The requirement to "adapt and improve designs quickly based on feedback" points to an agile approach to design and development.

• Customer-Centricity: The company's mission to "empower clients to embrace lasting health transformations" indicates a strong focus on understanding and serving customer needs.

Company Website: https://store.happymammoth.com/

📝 Enhancement Note: Happy Mammoth operates in the health-tech and e-commerce space. This means the design team must understand how to communicate complex health benefits clearly and persuasively to consumers, balancing scientific credibility with emotional appeal. The "natural food tech" aspect suggests a focus on clean aesthetics and potentially organic or health-conscious design principles.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level, specialized design role. It offers a clear path for a designer to deepen their expertise in UI/UX for e-commerce and DTC platforms, particularly within the health and wellness sector. The focus is on executing high-quality designs that directly impact conversion metrics.

Reporting Structure: As a contractor, the designer will likely report to a Design Lead, Marketing Manager, or Head of Digital, who sets the strategic direction and provides feedback. Direct collaboration with marketing and product teams is expected.

Operations Impact: The designer's work will have a direct and measurable impact on the company's revenue through improved website conversion rates, enhanced customer engagement, and more effective campaign performance. Their designs are critical to the company's direct-to-consumer sales funnel.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-rate optimization (CRO), e-commerce UX, and DTC design strategies.

• Industry Knowledge: Gain in-depth understanding of the health, wellness, and supplement market, including consumer behavior and regulatory considerations.

• Portfolio Expansion: Build a strong portfolio with proven results in driving sales and engagement for a growing e-commerce brand.

• Learning Resources: Utilize provided books and courses to continuously upskill in design tools, methodologies, and industry trends.

• Potential for Future Roles: Successful contractors may be considered for longer-term engagements or even full-time positions as the company grows.

📝 Enhancement Note: While this is a contract role, the emphasis on "Opportunities for Growth" and "free books, courses" suggests the company invests in its people. For a designer, this means opportunities to expand their skillset beyond pure design into areas like CRO, user psychology, and potentially even product strategy.

🌐 Work Environment

Office Type: This is a fully remote role. The "office" is wherever the contractor chooses to work, emphasizing autonomy and flexibility.

Office Location(s): While the company has a presence in the US, Australia, and Europe, the role is remote, meaning the contractor is not tied to a specific physical office. However, availability during EU hours (GMT) is mandatory, suggesting a preference for candidates in European time zones or those able to align their work schedule.

Workspace Context:

• Global Collaboration: Expect to work with a diverse, international team using digital collaboration tools.

• Tech-Enabled: The role is heavily reliant on digital design software (Figma) and communication platforms.

• Independent Work: The environment fosters self-direction and time management, with clear deliverables and feedback loops.

Work Schedule: Full-time, 40 hours per week, with flexible hours. The key constraint is availability during EU working hours (GMT) for real-time collaboration and meetings.

📝 Enhancement Note: The "Work from Anywhere" benefit is a significant draw. However, the requirement for EU hours availability means candidates in significantly different time zones (e.g., West Coast US) might find it challenging to maintain work-life balance, unless they are comfortable with very early mornings or late evenings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications, design skills, and relevant experience.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, design rationale, UX process, and how they approach conversion optimization. This phase will also assess proficiency in Figma and understanding of e-commerce design principles.

• Skills/Fit Interview: A discussion focusing on problem-solving abilities, adaptability, communication style, and how the candidate fits into the company's dynamic, remote, and international team culture. They may be asked to walk through hypothetical design challenges.

• Final Interview (if applicable): Potentially with a senior stakeholder to finalize the decision.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your UI/UX skills for e-commerce, DTC, or similar consumer-facing digital products. Highlight your best work that demonstrates conversion optimization.

• Tell a Story: For each project, explain the problem, your role, your design process (research, ideation, iteration, testing), your design decisions, and the measurable results achieved. Use clear visuals and concise descriptions.

• Quantify Impact: Whenever possible, include data, metrics, or case study results that demonstrate the success of your designs (e.g., "increased conversion by X%", "reduced bounce rate by Y%", "improved user task completion time").

• Showcase Figma Proficiency: Include examples of your work in Figma, perhaps demonstrating interactive prototypes or complex component systems.

• Highlight UI Craftsmanship: Ensure your visual design skills are evident – typography, color theory, layout, micro-interactions, and overall aesthetic quality.

• Address UX Foundation: Clearly articulate how you applied UX principles, even if the focus is UI. This includes user flows, information architecture, and conversion psychology.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a specific page or feature for Happy Mammoth's website, considering their product and target audience.

• Practice articulating your design process and rationale concisely.

• Think about how you would incorporate A/B testing and data feedback into your design iterations.

• Familiarize yourself with Happy Mammoth's current website and brand to understand their existing design language and potential areas for improvement.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to not just show their work but explain the "why" behind their design choices and demonstrate how their work contributes to business goals. The emphasis on conversion optimization means being ready to discuss metrics and ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as a requirement and will be the primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency should include advanced features for creating design systems, interactive prototypes, and collaborative workflows.

Analytics & Reporting:

• While not explicitly required, familiarity with analytics tools (e.g., Google Analytics, Hotjar, Mixpanel) is highly beneficial. Understanding how to interpret user behavior data and conversion metrics will be crucial for informing design decisions and demonstrating the impact of your work.

• Experience with A/B testing platforms (e.g., Optimizely, VWO) or an understanding of how to design for A/B tests is a significant advantage. CRM & Automation:

• Understanding of how design integrates with e-commerce platforms (like Shopify, WooCommerce, etc.) and marketing automation tools (for email campaigns, landing pages) would be advantageous.

📝 Enhancement Note: Figma is the core tool. While not explicitly mentioned, designers in this space often need to understand how their designs will be implemented on web platforms and how they contribute to broader marketing efforts. Familiarity with e-commerce platforms and CRO tools is a strong plus.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A high standard for visual design and user experience, with a focus on delivering polished, effective outcomes.

• Data-Driven Decision Making: Using data and performance metrics to inform design choices and measure success, particularly in conversion optimization.

• Customer-Centricity: A commitment to understanding and serving the needs of customers to empower their health journeys.

• Innovation & Adaptability: Embracing new challenges, learning continuously, and adapting designs quickly based on feedback and business needs.

• Global Collaboration: Working effectively with a diverse, international team, valuing different perspectives and communication styles.

• Efficiency & Impact: Designing solutions that are not only aesthetically pleasing but also drive tangible business results and contribute to the company's mission.

Collaboration Style:

• Remote-First: Heavy reliance on digital communication tools, asynchronous workflows, and clear documentation.

• Cross-Functional: Close collaboration with marketing, product, and potentially other teams to ensure alignment on goals and deliverables.

• Feedback-Oriented: An environment where constructive feedback is expected and used for iterative design improvement.

• Proactive and Independent: Team members are expected to take initiative, manage their own workloads, and communicate progress effectively.

📝 Enhancement Note: The company values emphasize a blend of creative excellence, strategic thinking (data-driven, conversion-focused), and collaborative adaptability, all within a remote, international context. Designers should be comfortable working independently but also actively participating in team discussions and feedback loops.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UI Polish with UX Strategy: Effectively integrating user experience principles and conversion optimization tactics into a visually strong UI, especially when working from briefs that may not always detail UX needs.

• Remote Collaboration Dynamics: Navigating asynchronous communication and ensuring clear understanding across different time zones and cultures within an international, remote team.

• Rapid Iteration and Feedback: Adapting quickly to frequent feedback and evolving business priorities while maintaining design quality and coherence.

• E-commerce/DTC Specialization: Deepening expertise in the nuances of consumer psychology, conversion funnels, and user behaviors specific to online retail and health products.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a growing range of web pages and campaign assets in a fast-paced environment.

Learning & Development Opportunities:

• Advanced Figma Skills: Mastering features for design systems, complex prototyping, and team collaboration.

• Conversion Rate Optimization (CRO) Expertise: Learning and applying advanced CRO techniques through design.

• User Research & Testing: Gaining experience in user research methodologies and how to effectively test designs.

• E-commerce & DTC Best Practices: Becoming an expert in what drives conversions and engagement in online retail, particularly within the health and wellness niche.

• Industry Knowledge: Developing a deep understanding of the gut health, microbiome, and supplement market.

• Access to Resources: Utilizing provided books and courses to stay current with design trends, tools, and methodologies.

📝 Enhancement Note: The challenges are typical for a fast-growing e-commerce company with a remote team. The growth opportunities are significant for a designer looking to specialize and become a valuable asset in the DTC health and wellness space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong visual design with conversion optimization goals. How did you approach it, and what was the outcome?" (Focus on your process, decision-making, and quantifiable results).

• "How would you approach redesigning one of Happy Mammoth's product pages to improve its conversion rate? Walk us through your thought process." (Demonstrate your understanding of e-commerce UX, CRO, and your design methodology).

• "Imagine you receive a vague campaign brief. What steps would you take to translate it into effective, visually compelling creatives?" (Highlight your ability to clarify requirements and add strategic design value).

• "How do you ensure design consistency across multiple digital touchpoints, especially in a remote, international team?" (Showcase your understanding of design systems and collaborative workflows). Company & Culture Questions:

• "What interests you about Happy Mammoth's mission and products?" (Research the company's mission, products, and values; connect it to your own interests or career goals).

• "How do you handle constructive criticism or significant design feedback from stakeholders?" (Emphasize your adaptability, collaborative spirit, and focus on achieving the best outcome).

• "Describe your experience working in a fully remote, international team environment. What strategies do you use for effective communication and collaboration?" (Highlight your self-management skills, proactive communication, and comfort with digital tools). Portfolio Presentation Strategy:

• Structure Your Narrative: For each featured project, clearly outline the problem, your role, the design process, your specific design decisions, and the results achieved.

• Quantify Your Impact: Use metrics and data wherever possible to demonstrate the success of your designs (e.g., "Increased click-through rate by X%", "Improved conversion rate by Y%", "Reduced user error by Z%").

• Highlight Figma Workflows: Showcase your proficiency in Figma, perhaps by demonstrating interactive prototypes or explaining how you've built and used design systems.

• Focus on Conversion: Emphasize how your designs directly contributed to business goals, such as sales, leads, or engagement, particularly for e-commerce or DTC scenarios.

• Be Ready for Live Critiques/Tasks: While not explicitly stated, be prepared for potential live design exercises or discussions about hypothetical design challenges relevant to Happy Mammoth's business.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent but also a strategic, business-minded approach. The ability to articulate design decisions, understand user psychology, and measure impact are key.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features relevant e-commerce, DTC, or consumer web design projects. Tailor the selection and presentation to highlight your UI craft and conversion optimization skills.

• Resume Optimization: Update your resume to clearly articulate your experience with UI/UX design, Figma proficiency, and any experience relevant to the health/wellness or e-commerce sectors. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Be ready to discuss case studies and answer strategy-based questions.

• Company Research: Thoroughly review Happy Mammoth's website, products, and mission to understand their brand, target audience, and business objectives. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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