UI/UX & Visual Designer (Mid-Level)

📍 Job Overview

Job Title: UI/UX & Visual Designer (Mid-Level)

Company: GreenTomatoMedia LLC

Location: Remote (Global)

Job Type: Full-Time

Category: Design & Creative Operations

Date Posted: 2026-08-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and deliver high-impact, conversion-focused digital experiences with a strong emphasis on mobile-first, responsive design principles.

• Develop compelling visual assets, including branding, logos, infographics, and campaign materials, to support diverse digital media projects.

• Leverage AI tools thoughtfully to enhance research, ideation, and production workflows, ensuring quality and originality remain paramount.

• Collaborate effectively within a global, remote-first team to translate business requirements and CRO hypotheses into intuitive and visually engaging user interfaces.

• Drive ownership and accountability for design projects from conception through to development handoff, ensuring alignment with brand standards and accessibility guidelines.

📝 Enhancement Note: This role sits within a performance-driven media company, implying a strong focus on data-backed design decisions and measurable outcomes (e.g., conversion rates, lead generation). The emphasis on AI suggests a forward-thinking team eager to integrate cutting-edge tools into their design process.

📈 Primary Responsibilities

• Design and iterate on mobile-first, responsive user interfaces for content-heavy websites, landing pages, digital components, and A/B tests, prioritizing user flows, information architecture, and conversion optimization.

• Translate project briefs, business requirements, and CRO hypotheses into clear, engaging, and effective design solutions that align with strategic objectives.

• Develop brand identity elements, including logos, and create supporting visual assets such as infographics, promotional materials, campaign visuals, banners, and icons for various digital brands and projects.

• Build and maintain reusable design system components, templates, and libraries within Figma to ensure consistency and efficiency across projects.

• Prepare detailed design specifications and polished assets for seamless handoff to development teams, ensuring clarity and accuracy.

• Actively participate in cross-functional collaboration with the Design Team Lead, Product Managers, developers, CRO specialists, SEO experts, content creators, and other stakeholders to achieve project goals.

• Conduct thorough research on competitors and alternative design solutions, making informed decisions based on findings and best practices.

• Proactively manage multiple design tasks, providing regular updates on progress, identifying blockers, and communicating potential deadline impacts.

• Critically review all design work before delivery to ensure consistent visual quality, adherence to brand guidelines, and a high standard of execution across diverse projects.

📝 Enhancement Note: The responsibility to "prioritize content, interactions, usability, and conversion on smaller screens before expanding solutions to tablet and desktop breakpoints" clearly indicates a mobile-first design approach is non-negotiable. The mention of "CRO hypotheses" implies that design solutions will be tied to conversion rate optimization efforts.

🎓 Skills & Qualifications

Education: While formal education is not explicitly stated, a strong portfolio demonstrating practical skills and experience is paramount. Candidates with degrees in Design, HCI, Graphic Design, or related fields may possess a strong foundation.

Experience: A minimum of 2-5 years of professional experience in UI/UX and Visual Design, with a proven track record in a mid-level capacity. Experience in a conversion-focused environment such as affiliate marketing or digital media is highly valued.

Required Skills:

• Advanced proficiency in Figma, including Auto Layout, variants, components, and prototyping capabilities.

• Expertise in Adobe Photoshop and Adobe Illustrator for graphic design and asset creation.

• Deep understanding of UI/UX principles, including user flows, information architecture, visual hierarchy, spacing, accessibility standards, and responsive design.

• Strong mobile-first design mindset and practical application in portfolio projects.

• Solid foundation in graphic and visual design, including branding, logo design, infographics, and marketing asset creation.

• Demonstrated ability to thoughtfully and effectively use AI tools (e.g., Claude, OpenAI Codex, Gemini, ChatGPT, Figma AI) to accelerate research, ideation, and production, while maintaining critical judgment and quality standards.

• Proven ability to take ownership of design projects, manage multiple tasks, and communicate proactively.

• Excellent problem-solving skills with the ability to conduct research, explore alternatives, and make informed, independent design decisions.

• Meticulous attention to detail and a critical eye for evaluating design quality.

• Experience working in a conversion-focused environment, such as affiliate marketing or digital media. Preferred Skills:

• Experience with motion design principles and tools like Adobe After Effects.

📝 Enhancement Note: The emphasis on "Pragmatic AI Usage" is a significant differentiator. Candidates are expected not just to use AI, but to use it thoughtfully, integrating it into an existing competent design process to enhance speed and research, without sacrificing originality or professional judgment. This requires a mature understanding of AI capabilities and limitations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing strong mobile-first, conversion-focused UI/UX case studies.

• Clear evidence of design thinking, process, and individual contribution within each case study.

• Polished visual design examples, demonstrating a keen eye for aesthetics and brand consistency.

• Relevant graphic design examples, including logos, marketing assets, and infographics.

• Demonstrations of responsive design application across various breakpoints. Process Documentation:

• Case studies should ideally detail the problem statement, research conducted (including AI-assisted research), design process, iteration cycles, final solutions, and measurable outcomes or impact (e.g., conversion improvements).

• Portfolios should highlight the candidate's ability to translate briefs and CRO hypotheses into tangible design outputs.

• Clear documentation of how AI tools were used to enhance the design process, with examples of refined AI outputs.

📝 Enhancement Note: The portfolio is the primary evaluation tool. It must explicitly demonstrate the ability to design for conversion and mobile-first, alongside visual design prowess. The inclusion of AI in the process should be clearly articulated.

💵 Compensation & Benefits

Salary Range: As this is a mid-level, fully remote position with a global reach, a competitive salary is expected. Based on industry benchmarks for UI/UX & Visual Designers with 2-5 years of experience in remote roles, a typical annual salary range in the US might be between $70,000 - $100,000 USD. For candidates outside the US, compensation will be adjusted based on local market rates, cost of living, and the company's global compensation philosophy.

Benefits:

• Freedom to work from wherever you perform best (fully remote).

• Outcomes over hours: Manage your schedule in an environment where results matter more than time online.

• Autonomy and flexibility: Trust to organize work, manage energy, and recharge as needed.

• A growth path you can shape: Space, support, and responsibility for rapid learning and development.

• Compensation linked to performance: Regular compensation reviews based on ownership, impact, and contribution.

• Health insurance after onboarding: Comprehensive coverage active after a successful 3-month onboarding period.

• Opportunities for real connections beyond the screen, including company gatherings and optional visits to an office in Thailand.

Working Hours: 40 hours per week, with flexibility. The emphasis on "Outcomes over hours" and "Autonomy and flexibility" suggests that while a standard workload is expected, the exact daily schedule can be managed by the individual, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The salary estimate is based on common market rates for this role and experience level in remote settings, with an acknowledgment of global compensation adjustments. The benefits highlight a strong focus on employee well-being, autonomy, and performance-based rewards, aligning with the company's core values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, SEO, Performance Marketing, Affiliate Marketing, Gaming, Finance, Tech. GreenTomatoMedia operates at the intersection of content creation, SEO strategy, and performance-driven lead generation, leveraging digital media assets to drive business growth for brands.

Company Size: 100+ employees, described as a "global team of 100+ A-players." This indicates a mid-sized, established company with a significant international presence.

Founded: The founding date is not provided, but the company's operational focus and team size suggest a mature organization that has successfully scaled its digital media operations.

Team Structure:

• The Media team is looking for individuals who want ownership and impact.

• Collaboration is expected with the Design Team Lead, Product Managers, developers, CRO, SEO, content teams, and other stakeholders.

• The company emphasizes a "global team... spread across 40+ countries," indicating a diverse, distributed workforce. Methodology:

• Performance-driven: Focus on measurable outcomes and impact.

• Building, scaling, and optimizing digital media assets.

• Long-term, performance-based partnerships with brands.

• Data-driven decision-making, likely incorporating analytics from SEO, YouTube, and conversion metrics.

Company Website: https://greentomatomedia.com/

📝 Enhancement Note: The company's culture is clearly defined by its core values: Passion & Curiosity, Performance & Action, and Honesty & Ownership. This implies a dynamic, results-oriented environment where continuous learning, proactive contribution, and transparent communication are highly valued. The global, remote-first nature of the team suggests a need for strong asynchronous communication skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level UI/UX & Visual Designer role. It signifies an individual contributor position with significant responsibility for designing and executing specific projects. The role requires a solid understanding of design principles and tools, the ability to work independently, and the capacity to contribute to team goals. It's a step beyond junior roles, requiring more autonomy and problem-solving capability.

Reporting Structure: The designer will collaborate with the Design Team Lead, indicating they will likely report to this individual for design-specific guidance and project oversight. They will also work closely with Product Managers, developers, and other functional teams, requiring strong cross-functional communication skills.

Operations Impact: As a UI/UX & Visual Designer in a performance-driven company, the impact is directly tied to the effectiveness of digital experiences in driving conversions, engagement, and lead generation. Designs will be evaluated based on their contribution to key performance indicators (KPIs) such as conversion rates, user retention, and brand perception in gaming, finance, and tech markets. The role directly influences the success of marketing campaigns and the user acquisition funnel.

Growth Opportunities:

• Specialization: Deepen expertise in mobile-first design, conversion optimization, or specific design systems.

• Leadership: Potential to grow into a Senior Designer or Design Team Lead role, mentoring junior designers and taking on more strategic project leadership.

• Skill Expansion: Develop skills in motion design (After Effects), further AI integration, or potentially cross-functional skills in CRO strategy or product management.

• Impact: Take on larger, more complex projects with greater strategic importance as trust and proven performance are demonstrated.

📝 Enhancement Note: The company explicitly states, "You’ll have the space, support, and responsibility to grow fast if you are hungry to learn." This suggests a proactive approach to career development is encouraged, with opportunities for advancement tied to individual initiative and performance.

🌐 Work Environment

Office Type: The company is "remote-first." While they mention an "office in Thailand," it's presented as an optional visit location rather than a mandatory workspace. The primary environment is virtual.

Office Location(s): Global, remote-first. The mention of a "small office in Thailand" suggests a potential hub or administrative location, but the role is not tied to it.

Workspace Context:

• A fully remote setup, requiring self-discipline and effective home office management.

• Collaboration will primarily occur through digital tools (Slack, email, video conferencing, project management software).

• The environment values asynchronous communication, given the global distribution of the team.

• Access to necessary design software and potentially company-provided hardware or stipends will be critical.

Work Schedule: Flexible and autonomous. The emphasis is on "Outcomes over hours" and managing one's own schedule. This means the designer has significant control over their daily working hours, provided they meet project deadlines, attend necessary meetings, and communicate effectively with colleagues across different time zones.

📝 Enhancement Note: The remote-first nature requires candidates to be highly self-motivated, organized, and proficient in virtual collaboration tools. The flexibility offered is a key perk, but it demands strong time management and accountability.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Review: The initial screening will heavily rely on the submitted portfolio. It must clearly demonstrate mobile-first, conversion-focused UI/UX work, alongside strong visual design and graphic design examples. Evidence of design thinking and individual contribution is crucial.

• Initial Interview (HR): A 30-45 minute conversation to assess cultural fit, basic qualifications, and initial interest in the role and company. Expect questions about your understanding of the company's values and your motivation.

• Practical Test: A hands-on design challenge designed to evaluate your technical skills, design process, problem-solving abilities, and how you approach specific design scenarios relevant to the role (e.g., designing a landing page element, a responsive component, or a brand asset).

• Final Interview (Team Lead): A more in-depth discussion with your potential lead, focusing on your design philosophy, experience, how you handle complex problems, and your strategic thinking. This is also an opportunity to ask detailed questions about the team and projects.

• Reference Check: Standard verification of your professional history and performance.

Portfolio Review Tips:

• Highlight Mobile-First & Conversion: Ensure your case studies explicitly showcase your ability to design for mobile and optimize for conversions. Use clear headings and descriptions to guide reviewers.

• Showcase Design Thinking: Detail your process for each project. Explain your research, ideation, wireframing, prototyping, and testing phases. What problems were you solving? How did you arrive at your solutions?

• Demonstrate AI Integration: If AI was used, clearly articulate how and why. Show examples of AI-generated concepts that you refined, or how AI helped with research or asset generation, emphasizing your critical role in the final output.

• Visual Design Strength: Include strong examples of branding, logo design, infographics, and marketing collateral to showcase your broader visual design capabilities beyond UI/UX.

• Clarity of Contribution: For team projects, clearly delineate your specific responsibilities and contributions. Use phrases like "I was responsible for..." or "My contribution included...".

• Conciseness and Polish: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Avoid overly long descriptions; let the visuals and concise explanations speak for themselves.

Challenge Preparation:

• Understand the Goal: For any practical test, first identify the core objective. Is it testing speed, problem-solving, attention to detail, or a specific tool proficiency?

• Simulate the Environment: Practice design tasks under timed conditions, mimicking the interview scenario. Use Figma or other relevant tools to create deliverables.

• Articulate Your Process: Be ready to explain your design decisions during the test or in a follow-up discussion. Focus on the "why" behind your choices, referencing user needs, business goals, and design principles.

• AI Integration Practice: If the challenge might involve AI, consider how you could leverage it to speed up initial research or ideation, then focus on refining and humanizing the output.

📝 Enhancement Note: The practical test is a critical evaluation point. Candidates should prepare by understanding the company's focus on performance and conversion, and how to demonstrate that through design. Clearly showing the process behind the design, especially with AI integration, is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is required for UI/UX design, prototyping, component creation, and design system management. Auto Layout and variants are key features to master.

• Adobe Photoshop: Essential for image editing, manipulation, and creating various visual assets.

• Adobe Illustrator: Crucial for vector graphics, logo design, icon creation, and detailed illustrations.

Analytics & Reporting: While not explicitly listed as a requirement for the designer, an understanding of how design impacts analytics is beneficial. This might involve familiarity with tools used for A/B testing (e.g., Google Optimize, Optimizely) and website analytics (e.g., Google Analytics), to understand the performance of designs.

CRM & Automation: Not directly relevant to the designer role, but awareness of how designs integrate into marketing automation platforms or CRM interfaces could be a plus.

AI Tools:

• Claude

• OpenAI Codex

• Gemini

• ChatGPT

• Figma AI

• Other AI-related tools

📝 Enhancement Note: The explicit mention of specific AI tools indicates that candidates should be prepared to discuss their experience and proficiency with these platforms. This is a unique and important aspect of the role's technical requirements.

👥 Team Culture & Values

Operations Values:

• Passion & Curiosity: A desire to deeply understand how things work, from user behavior and algorithms to market dynamics and technology. This means asking "why," learning quickly, and exploring the intricacies of the gaming, finance, and tech industries.

• Performance & Action: A bias for action and a focus on shipping, testing, measuring, and improving. The emphasis is on outcomes and measurable impact, rather than just activity or hours worked.

• Honesty & Ownership: A commitment to transparency, taking responsibility for one's work, and communicating clearly and proactively. This involves addressing issues directly, collaborating effectively to solve problems, and driving projects forward without blame.

Collaboration Style:

• Global & Remote: Collaboration will primarily be asynchronous, requiring clear, concise written communication and proactive engagement.

• Cross-functional: Designers will work closely with product managers, developers, CRO specialists, SEO experts, and content creators, necessitating strong communication and the ability to translate design concepts for diverse audiences.

• Feedback-Oriented: The company culture, driven by a desire for improvement, suggests an environment where constructive feedback is regularly exchanged and valued.

📝 Enhancement Note: The company's core values are deeply ingrained and are explicitly stated as guiding principles. Candidates should be prepared to demonstrate how their work and approach align with these values, particularly "Performance & Action" and "Honesty & Ownership," given the company's performance-driven nature.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without sacrificing originality, quality, or professional judgment. This requires a discerning eye and a strong design foundation.

• Mobile-First Prioritization: Consistently designing for mobile constraints first and then scaling up, which requires a disciplined approach and deep understanding of responsive design.

• Global Time Zone Collaboration: Working effectively with a distributed team across many time zones, requiring strong asynchronous communication and project management skills.

• Performance Metrics Integration: Ensuring designs are not only aesthetically pleasing but also demonstrably contribute to key performance indicators (KPIs) such as conversion rates and user engagement.

Learning & Development Opportunities:

• Advanced AI Tool Proficiency: Opportunity to become a power user of various AI design tools, potentially shaping how the company uses them.

• CRO & Conversion Design Expertise: Deepen understanding and application of Conversion Rate Optimization principles within design to drive tangible business results.

• Design System Development: Contribute to or lead the development and expansion of design systems, promoting consistency and efficiency.

• Cross-functional Skill Development: Gain exposure to SEO, content strategy, and product management through close collaboration.

• Company-Sponsored Growth: The company explicitly offers "space, support, and responsibility to grow fast," suggesting opportunities for training, mentorship, and taking on more challenging roles.

📝 Enhancement Note: The challenges are tied to the company's specific operational focus (performance, AI, global remote) and the nature of design work. The growth opportunities are framed around skill enhancement and increased responsibility, aligning with the company's emphasis on continuous improvement.

💡 Interview Preparation

Strategy Questions:

• Design Process & AI: "Describe your design process for a complex web project, detailing how you would integrate AI tools like ChatGPT or Figma AI into your workflow. How do you ensure AI-generated outputs meet your quality and originality standards?" (Preparation: Prepare a case study that clearly outlines your process, highlighting specific AI touchpoints and your critical evaluation/refinement steps.)

• Mobile-First & Conversion: "Imagine you need to redesign a product page for a mobile device to increase add-to-cart rates by 15%. Walk me through your approach, focusing on user experience, visual hierarchy, and conversion elements." (Preparation: Think about common CRO principles for e-commerce, user journey mapping for mobile, and how to prioritize key information and calls-to-action.)

• Collaboration & Ownership: "Tell me about a time you had to collaborate with developers or product managers who had different ideas about a design. How did you navigate that, and what was the outcome?" (Preparation: Prepare a STAR method answer that demonstrates your ability to communicate effectively, advocate for design decisions, and find collaborative solutions, aligning with the "Honesty & Ownership" value.)

Company & Culture Questions:

• Values Alignment: "How do our core values – Passion & Curiosity, Performance & Action, Honesty & Ownership – resonate with your own work philosophy and experience?" (Preparation: Research the values thoroughly. Think of specific examples from your past that demonstrate each value in action.)

• Remote Work Adaptability: "What are your strategies for staying productive, connected, and engaged in a fully remote, global team environment?" (Preparation: Discuss your communication tools, time management techniques, and how you build relationships virtually.)

• Performance Measurement: "How do you measure the success of your design work? What metrics are most important to you, and how do you tie them back to business objectives?" (Preparation: Focus on quantifiable results, conversion rates, user engagement, and ROI where possible.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, guide the interviewer through the problem, your process, your solutions, and the impact. Make it engaging.

• Highlight Your Role: Clearly articulate your individual contributions, especially in team projects. Use "I" statements appropriately.

• Show, Don't Just Tell: Use visuals effectively. Point out specific design decisions and explain the rationale behind them.

• Address AI Use: Be prepared to discuss your AI integration strategy for any relevant projects. Explain the benefits and how you maintained control and quality.

• Focus on Outcomes: Quantify results whenever possible. If exact numbers aren't available, discuss the intended impact and how you would measure it.

📝 Enhancement Note: The interview questions are designed to assess not only design skills but also cultural fit, problem-solving abilities, and strategic thinking in a performance-oriented, AI-integrated, remote environment. Preparing specific examples that tie back to the company's values and operational focus is crucial.

📌 Application Steps

To apply for this UI/UX & Visual Designer position:

• Submit your application through the provided BambooHR careers link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest mobile-first, conversion-focused UI/UX case studies and visual design work. Ensure it clearly demonstrates your design thinking process and individual contributions.

• Resume Optimization: Update your resume to highlight keywords relevant to UI/UX design, visual design, Figma, Adobe Creative Suite, mobile-first design, conversion optimization, and AI tool proficiency. Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, especially your approach to AI integration and mobile-first design. Prepare to discuss how your work drives performance and aligns with the company's core values. Rehearse presenting your portfolio.

• Company Research: Familiarize yourself with GreenTomatoMedia's website, services (SEO, YouTube media), and target industries (gaming, finance, tech). Understand their performance-driven approach and remote-first culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.