Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Carousell Group

Location: Kuala Lumpur, Malaysia

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-08-26

Experience Level: 3-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling creative concepts and visual directions for integrated marketing campaigns across digital, social, and offline channels.

• Translate marketing objectives and campaign briefs into high-quality visual assets, ensuring brand consistency and adherence to brand guidelines for Mudah and Carousell.

• Manage the end-to-end production of creative assets, from initial concept through to final delivery, across various formats and platforms.

• Collaborate cross-functionally with Brand, Campaigns, Growth, and Product teams to align creative output with business objectives and enhance user experience.

📝 Enhancement Note: This role is positioned within the broader Carousell Group, with specific responsibilities for the Mudah.my brand. The emphasis on "creative work across Mudah, Carousell and key business verticals" indicates a need for versatile design skills adaptable to different brand identities and market segments within the recommerce space. The mention of AI tools suggests an evolving operational landscape where efficiency and innovation are key.

📈 Primary Responsibilities

• Conceptualize and develop innovative creative directions for integrated marketing campaigns, encompassing brand identity, social media content, digital advertising, Out-of-Home (OOH) advertising, and other offline marketing initiatives.

• Translate complex marketing objectives and campaign briefs into visually engaging and effective solutions, generating multiple variations and formats tailored for diverse audiences and specific platforms.

• Uphold and meticulously apply Mudah.my and Carousell brand guidelines across all creative deliverables, ensuring a cohesive and recognizable brand presence.

• Design and meticulously adapt creative assets for a wide array of digital and offline applications, including social media posts, digital ad banners, website and app interfaces, CRM communications, presentation decks, OOH materials, and print collateral.

• Proactively explore and implement bold, new creative approaches and experimental ideas that push creative boundaries while remaining strategically aligned with brand objectives and market positioning.

• Build and maintain reusable design templates and comprehensive creative systems to enhance consistency, streamline production workflows, and improve overall scalability of creative output.

• Manage multiple creative projects concurrently, efficiently handling various versions and formats while rigorously ensuring the highest standards of quality and adherence to technical specifications.

• Collaborate closely with internal stakeholders, including Brand Managers, Campaign Specialists, Growth Marketers, and Product Managers, to ensure creative strategies effectively support overarching business goals.

• Engage and manage external creative partners, agencies, production vendors, and freelancers as necessary for larger-scale campaigns and specialized projects, ensuring seamless collaboration and quality control.

• Stay abreast of the latest design trends, cultural movements, emerging digital formats, and advancements in AI-powered creative tools, proactively integrating new ideas and optimized ways of working into team processes.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative thinking and hands-on execution. The emphasis on "balancing brand consistency with fresh and experimental ideas" and "knowing when to follow established principles and when to experiment" suggests a need for a designer who can operate both within and outside defined brand frameworks. The requirement to "Build reusable templates and creative systems" points towards an operations-minded designer focused on efficiency and scalability.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Advertising, Fine Arts, or a related creative field is preferred.

Experience: 3-5 years of progressive experience in Graphic Design, Creative Design, Visual Communication, or Advertising, with a proven track record of developing and executing creative work across both digital and offline channels.

Required Skills:

• Graphic Design Proficiency: Exceptional command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating high-impact visual assets.

• Digital Design Expertise: Strong proficiency in Figma or similar collaborative design tools for UI/UX elements, digital assets, and prototyping.

• Typography & Layout Mastery: Deep understanding of typography, layout principles, composition, color theory, and visual hierarchy, with the ability to apply these effectively across diverse formats.

• Campaign Development: Demonstrated ability to translate marketing briefs into compelling creative concepts and execute them across multiple variations and platforms.

• Brand Guideline Adherence: Proven experience in applying and maintaining established brand guidelines to ensure consistent brand messaging and visual identity.

• Digital & Offline Production: Experience in preparing and adapting creative assets for digital advertising, social media, websites, apps, CRM, presentations, OOH, and print materials.

• Project Management: Ability to efficiently manage multiple projects, deadlines, and stakeholders, ensuring timely delivery of high-quality creative work.

Preferred Skills:

• Motion Graphics/Video Editing: Proficiency in motion graphics and video editing software such as After Effects, Premiere Pro, or CapCut for dynamic content creation.

• AI-Powered Creative Tools: Familiarity and practical experience with AI creative tools (e.g., Adobe Firefly, Midjourney) for concept generation and asset enhancement.

• Agency/Vendor Management: Experience working with or managing external creative agencies, production partners, printers, and freelancers.

• E-commerce/Marketplace Experience: Prior experience in the marketplace, e-commerce, technology, or other consumer-facing business sectors.

• Multi-Brand Experience: Demonstrated ability to manage creative for multiple distinct brands or product lines.

📝 Enhancement Note: The required experience level (3-5 years) suggests a mid-level designer capable of independent work and some project leadership, rather than an entry-level position. The emphasis on both Adobe Creative Suite and Figma indicates a need for versatility in design tools, covering both traditional graphic design and digital interface design workflows. The inclusion of AI tools as a plus signals the company's forward-thinking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Showcase: A minimum of 2-3 distinct campaign examples demonstrating the ability to develop a cohesive creative concept and execute it across multiple channels (digital, social, OOH, print). Each case study should highlight the brief, your creative contribution, and the final assets.

• Digital Asset Adaptation: Examples showcasing the efficient adaptation of a core creative concept into various digital formats (e.g., social media posts, banner ads, website banners, email graphics) for different platforms and sizes.

• Brand Consistency Examples: Portfolio pieces that clearly demonstrate an understanding and application of brand guidelines, maintaining visual integrity across different projects and deliverables for at least one established brand.

• Concept to Execution: Projects that clearly illustrate the journey from initial creative concept development to final production-ready assets, emphasizing problem-solving and strategic design thinking.

Process Documentation:

• Workflow Design: Examples of how you have structured your design process for specific projects, including initial brief analysis, ideation phases, feedback integration, and final asset delivery.

• Template & System Creation: If applicable, showcase examples of reusable templates, design systems, or style guides you have developed to improve efficiency and consistency in creative production.

• Cross-Functional Collaboration: Descriptions or examples of how you have collaborated with marketing, product, or other teams to refine creative briefs and ensure alignment of visual output with business objectives.

📝 Enhancement Note: The portfolio requirements are critical for this role. Candidates are expected to demonstrate not just aesthetic skill but also a strategic understanding of how design supports marketing objectives and brand consistency. The emphasis on "multiple executions and formats" and "balancing strong design fundamentals with experimentation" suggests a need for versatility and adaptability in their presented work. The inclusion of "Process Documentation" hints at an expectation for candidates to think about their workflow and efficiency.

💵 Compensation & Benefits

Salary Range: RM 4,000 - RM 7,000 per month (Estimated).

• Note on Estimation: This range is an estimate based on industry benchmarks for Creative Designers with 3-5 years of experience in Kuala Lumpur, Malaysia. Factors influencing the actual salary will include the candidate's specific experience, portfolio strength, and interview performance. Cost of living in Kuala Lumpur is moderate for a major Asian capital.
  • Research Methodology: Salary data was sourced from reputable job boards and salary aggregators for Malaysia, focusing on roles with similar titles and experience levels within the tech/e-commerce/marketplace sectors. Adjustments were made for the specified experience range and the competitive nature of the tech industry.

Benefits:

• Comprehensive Health Coverage: Medical insurance, including outpatient and hospitalization benefits, for employees and potentially dependents.

• Professional Development: Opportunities for training, workshops, and access to online learning platforms to enhance design skills and stay current with industry trends, including AI tools.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and work-related challenges.

• Annual Leave & Public Holidays: Generous paid time off in accordance with Malaysian labor laws, plus company-observed public holidays.

• Performance Bonuses: Potential for discretionary bonuses based on individual and company performance.

• Staff Discounts/Privileges: Access to employee benefits or discounts within the Carousell Group ecosystem.

Working Hours: Standard full-time hours, typically 9:00 AM to 6:00 PM, Monday to Friday (40 hours per week).

• Flexibility: While the role is on-site, the company may offer some flexibility depending on project needs and team agreements, but core working hours and on-site presence are expected for collaboration.

📝 Enhancement Note: The estimated salary range is provided to give candidates a realistic expectation for a mid-level Creative Designer in Kuala Lumpur. The benefits listed are typical for mid-sized tech companies in the region and are tailored to support employee well-being and professional growth, which are often key considerations for creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Recommerce / Marketplace Technology

Company Size: 1,000 - 5,000 Employees (Carousell Group)

Founded: 2012 (Carousell Group)

Team Structure:

• Operations Focus: This role sits within the Digital Marketing department, likely reporting to a Creative Lead or Marketing Manager. The team will comprise other marketing specialists, campaign managers, and potentially other designers.

• Cross-functional Collaboration: The Creative Designer will work closely with Brand Managers, Campaign Specialists, Growth Marketers, and Product Teams. This requires strong communication and collaboration skills to translate business needs into effective visual solutions.

• Brand Integration: The role supports multiple brands within the Carousell Group, specifically Mudah.my and Carousell. This necessitates an understanding of distinct brand identities and the ability to adapt creative output accordingly.

Methodology:

• Data-Informed Creativity: While creativity is paramount, the role emphasizes translating marketing objectives and supporting business goals, suggesting a data-informed approach where creative effectiveness is measured.

• Agile & Iterative Processes: The need to manage multiple projects and adapt to evolving trends implies an agile workflow where iterations and feedback are integral to the creative process.

• Efficiency & Scalability: The emphasis on reusable templates and creative systems points to a methodology focused on optimizing creative production for efficiency and scalability across the platform.

Company Website: https://careers.carousell.com/ (Group Careers) and https://mudah.my/ (Mudah.my)

📝 Enhancement Note: Carousell Group's mission to "make secondhand the first choice" and its focus on sustainability and circularity are key cultural drivers. The company's growth across Southeast Asia and its backing by prominent investors indicate a dynamic and ambitious environment. The "diverse team" aspect suggests an inclusive and collaborative workplace culture.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Creative Designer. This role is for an individual contributor with 3-5 years of experience who can independently execute design tasks and contribute creatively to marketing campaigns. They are expected to manage their own projects and collaborate effectively with various stakeholders.

Reporting Structure: The Creative Designer will likely report to a Creative Lead, Senior Designer, or a Marketing Manager within the Digital Marketing department. They will collaborate closely with peers in marketing and product teams.

Operations Impact: The Creative Designer's work directly impacts brand perception, marketing campaign effectiveness, user engagement on digital platforms, and ultimately, the company's ability to attract and retain users on Mudah.my and Carousell. High-quality, on-brand creative assets are crucial for driving traffic, conversions, and reinforcing the company's mission.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like digital advertising creative, social media content, motion graphics, or AI-powered design tools.

• Brand Expansion: Potential to take on creative responsibilities for other brands within the Carousell Group or for larger, more complex campaigns.

• Leadership Potential: With demonstrated success and initiative, there could be a pathway towards a Senior Creative Designer role, team lead, or even a Creative Director position in the future, managing a team of designers.

• Skill Development: Access to training and resources to learn new design software, techniques, and emerging creative technologies, such as advanced AI applications in design.

📝 Enhancement Note: The role is positioned as a solid mid-level opportunity with clear pathways for growth. The emphasis on AI tools suggests that proactive learning and adaptation in this area will be highly valued and could accelerate career progression. The impact of the role is significant, directly influencing the visual communication and market presence of major brands within the recommerce sector.

🌐 Work Environment

Office Type: The role is primarily on-site in Kuala Lumpur, indicating a collaborative office environment.

Office Location(s): Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. Specific office details would be provided upon application or during the interview process.

Workspace Context:

• Collaborative Hub: The office environment is expected to foster collaboration, with opportunities for brainstorming sessions, team meetings, and direct interaction with marketing and product teams.

• Tools & Technology: Access to standard design software (Adobe Creative Suite, Figma) and company IT infrastructure. The company's commitment to technology, including AI, suggests a modern and well-equipped workspace.

• Team Interaction: Regular interaction with colleagues across different departments, facilitating a holistic understanding of business objectives and how creative output contributes to them.

Work Schedule: A standard 40-hour work week, typically Monday to Friday, 9:00 AM to 6:00 PM. While the role is on-site, the company may offer some flexibility depending on project demands and team culture, but consistent presence is generally expected.

📝 Enhancement Note: The on-site nature of the role in Kuala Lumpur is a key aspect, emphasizing the importance of in-person collaboration and team integration within the Malaysian office context. The company's tech-forward approach suggests a modern and potentially dynamic office space.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation & Skills Assessment: An interview where you will be asked to walk through your portfolio, discuss your design process, and potentially complete a short design exercise or case study relevant to the role's responsibilities. Expect questions on campaign development, brand application, and problem-solving.

• Stakeholder Interviews: Meetings with key stakeholders from marketing, brand, and potentially product teams to evaluate your collaboration style, communication skills, and understanding of business objectives.

• Final Interview: A final discussion with the hiring manager or a senior leader to assess cultural fit, long-term potential, and alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase campaign development, digital and offline execution, and brand consistency. Tailor your selection to highlight experience with marketplaces, e-commerce, or multi-brand environments if possible.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges you faced, your creative process (ideation, execution), and the outcome or impact. Use visual aids effectively.

• Showcase Versatility: Include examples that demonstrate your ability to design for different platforms (social, web, print) and adapt to different brand tones.

• Highlight Process: Be prepared to discuss your design workflow, how you incorporate feedback, and how you ensure efficiency and quality. Mention any experience with creating templates or design systems.

• Demonstrate Tool Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and Figma, and mention any experience with motion graphics or AI tools.

Challenge Preparation:

• Design a Mock Campaign: Practice creating a mini-campaign concept for a hypothetical e-commerce product or service, including key visuals, social media posts, and a banner ad. Focus on translating a simple brief into multiple assets.

• Brand Adaptation Exercise: Be ready to take a sample brand guideline and apply it to a new asset type, demonstrating your understanding of brand consistency.

• Problem-Solving Scenarios: Prepare to discuss how you would approach a challenging design request, manage conflicting feedback, or adapt a creative concept for a new market.

📝 Enhancement Note: The interview process is designed to assess both creative talent and operational capability. A strong portfolio is non-negotiable, and candidates should be prepared to articulate their process, demonstrate versatility, and showcase their ability to collaborate effectively within a business context. The mention of a "short design exercise or case study" is a common practice for creative roles and requires focused preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, digital asset creation, and photo retouching.
  • Illustrator: Crucial for vector graphics, logos, icons, and detailed illustrations.
  • InDesign: Key for layout design, creating brochures, presentations, and print collateral.

• Figma: A collaborative interface design tool used for UI/UX design, prototyping, and design system management. Essential for digital assets and app/website elements.

Analytics & Reporting:

• While not a primary tool for this role, understanding how creative assets perform through analytics dashboards (e.g., Google Analytics, social media platform insights) will be beneficial for optimizing future designs. CRM & Automation:

• Primarily for marketing campaign execution, understanding how creative assets are deployed through CRM systems or marketing automation platforms (e.g., email marketing tools) can provide context for asset design. Emerging Tools:

• Motion Graphics Software: After Effects, Premiere Pro, or CapCut for creating animated graphics, short videos, and social media clips.

• AI-Powered Creative Tools: Adobe Firefly, Midjourney, DALL-E, or similar platforms for ideation, asset generation, and image enhancement.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is foundational. The inclusion of motion graphics and AI tools as "plus" skills indicates the company's interest in candidates who can leverage modern creative technologies to enhance efficiency and output. Understanding how creative assets integrate into marketing workflows (CRM, analytics) is also a valuable operational insight.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across teams to achieve shared goals. The ability to communicate effectively and integrate feedback is key.

• Impact-Driven: A focus on creating work that has a tangible impact on business objectives, whether it's driving engagement, conversions, or brand awareness.

• Efficiency & Scalability: Valuing processes and tools that streamline creative production, ensuring consistency and enabling the team to handle a high volume of work.

• Innovation & Experimentation: Encouraging new ideas and approaches, while balancing them with brand integrity and strategic goals. A willingness to explore new tools and techniques.

• Sustainability Focus: Aligning with the company's broader mission of promoting recommerce and a circular economy, which can influence creative messaging and themes.

Collaboration Style:

• Cross-Functional Integration: Expect regular interaction and collaboration with marketing, brand, product, and potentially other business units. This requires proactive communication and a willingness to understand different perspectives.

• Feedback Culture: An environment where constructive feedback is shared and received openly to improve creative output and processes.

• Knowledge Sharing: Encouraging team members to share insights, best practices, and learnings, particularly regarding new design trends, tools, and effective campaign strategies.

📝 Enhancement Note: The company culture likely emphasizes a blend of creativity and business acumen. The values suggest a dynamic environment where designers are expected to be both artistic and strategic, contributing to the company's mission while driving marketing success. The focus on "sustainability" as a value is a unique differentiator for Carousell Group.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing creative output for distinct brands like Mudah.my and Carousell, ensuring each has a unique yet consistent brand identity.

• High Volume Production: Meeting the demands for creative assets across numerous digital and offline channels, requiring efficient workflow management and prioritization.

• Evolving Trends: Keeping pace with rapidly changing design trends, platform updates, and emerging technologies like AI, and integrating them effectively into creative output.

• Stakeholder Alignment: Navigating diverse stakeholder needs and feedback to produce creative work that satisfies multiple objectives and perspectives.

Learning & Development Opportunities:

• Advanced Design Software: Training on advanced features of Adobe Creative Suite, Figma, and potentially motion graphics or 3D design tools.

• AI in Design: Workshops and resources focused on leveraging AI tools for ideation, asset creation, and workflow optimization in design.

• Brand Strategy & Marketing Fundamentals: Deeper understanding of marketing campaign strategy, consumer psychology, and brand management principles to inform creative decisions.

• E-commerce & Marketplace Dynamics: Gaining insights into the specific creative needs and best practices within the recommerce and e-commerce sectors.

📝 Enhancement Note: The challenges are typical for a designer in a fast-paced tech/e-commerce environment, requiring adaptability and strong organizational skills. The growth opportunities are well-aligned with the role's requirements and the company's forward-looking approach, particularly concerning AI and e-commerce.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop creative assets for two distinct brands with different brand guidelines. How did you ensure brand consistency for each while maintaining efficiency?" (Assesses brand management and efficiency)

• "Walk us through your process for developing a creative concept for a new marketing campaign, from brief to final assets." (Evaluates design process and strategic thinking)

• "How do you stay updated on design trends and emerging technologies like AI, and how have you incorporated them into your work?" (Gauges proactivity and technical curiosity) Company & Culture Questions:

• "What excites you about Carousell Group's mission of making secondhand the first choice?" (Tests alignment with company values)

• "How do you approach collaboration with non-creative teams like marketing or product managers?" (Assesses teamwork and communication)

• "Describe a project where your creative work directly contributed to a business objective. What were the key metrics you considered?" (Evaluates impact-driven approach) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by brand, clearly labeling each piece with the client/brand, your role, and the tools used.

• Narrative: For each selected project, use the STAR method (Situation, Task, Action, Result) to explain your contribution, focusing on the why behind your design choices and the impact of your work.

• Visuals: Ensure all visuals are high-resolution and presented cleanly. Use mockups to show how your designs would appear in real-world applications (e.g., on a phone screen, billboard).

• Conciseness: Be prepared to present your key projects within a limited timeframe (e.g., 15-20 minutes), leaving ample time for Q&A.

Challenge Preparation:

• Mini-Campaign Design: Be ready to design 2-3 social media assets and a banner ad for a hypothetical product/service within a short timeframe, focusing on clear messaging and brand alignment.

• Brand Application: Practice applying a given set of brand guidelines to a new asset type (e.g., designing an email header based on a website style guide).

• Problem-Solving Discussion: Prepare to discuss how you would approach a design brief that is vague or has conflicting requirements, emphasizing your process for clarification and solution generation.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, collaboration abilities, and an understanding of the business context. Candidates should be prepared to articulate their process, justify their design decisions, and showcase their adaptability to different brands and platforms.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on the Carousell Group careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects relevant to e-commerce, marketplaces, campaign development, and multi-brand environments. Ensure it clearly demonstrates your proficiency with Adobe Creative Suite and Figma.

• Resume Optimization: Update your resume to emphasize your 3-5 years of experience, key skills (Graphic Design, Visual Communication, Digital Production, Brand Guidelines), and quantifiable achievements in previous roles. Use keywords from the job description.

• Interview Preparation: Practice walking through your portfolio, articulating your design process, and preparing answers for common interview questions, especially those related to campaign development and brand management.

• Company Research: Familiarize yourself with Carousell Group's mission, values, and recent campaigns, paying special attention to the Mudah.my brand and its market position. Understand their commitment to sustainability and recommerce.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.