Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Viva Energy Australia (OTR Group)

Location: Kensington, South Australia, Australia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-26

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive creative concept development and execution for a diverse range of packaging, digital, and print design projects within the retail and quick-service restaurant sectors.

• Produce engaging animation and motion graphics to enhance marketing campaigns, digital content, and in-store experiences across multiple well-known brands.

• Collaborate closely with marketing and brand teams to ensure visual consistency and impactful brand storytelling across all touchpoints.

• Contribute to the visual identity and brand evolution of a rapidly expanding nationwide retail powerhouse, OTR Group.

• Leverage a strong creative mindset and a passion for design to deliver high-quality assets that resonate with target audiences.

📝 Enhancement Note: This role is positioned within the OTR Group, a significant retail and convenience arm of Viva Energy Australia. The Graphic Designer will be instrumental in shaping the visual communication for a portfolio of brands, requiring a blend of creative flair and practical application in a fast-paced environment. The emphasis on "shaping your role around your interests and strengths" suggests an opportunity for specialization and personal development within the design function.

📈 Primary Responsibilities

• Lead the design and development of packaging for new and existing products, managing the process from initial concept through to final artwork production for print and digital applications.

• Create compelling graphic design assets for various channels, including social media content, marketing collateral, in-store signage, and promotional materials.

• Develop and produce short-form motion graphics and animation for digital platforms, retail screens, and campaign elements to enhance engagement.

• Support broader campaign, brand, and content design initiatives by working in partnership with marketing and brand management teams.

• Manage multiple design projects simultaneously in a dynamic, fast-paced environment, ensuring timely delivery and high-quality output across diverse brands.

• Contribute to the continuous improvement of design processes and workflows, exploring innovative solutions to enhance visual communication effectiveness.

• Actively participate in brainstorming sessions and creative reviews, offering unique perspectives and driving bold design ideas.

📝 Enhancement Note: The responsibilities highlight a hands-on role with end-to-end ownership of design projects, from concept to final artwork. The inclusion of "animation and motion graphics" and "retail screens" indicates a need for modern digital design skills beyond traditional print. The collaboration aspect with marketing teams is critical, suggesting the designer will be a key contributor to Go-To-Market strategies from a visual perspective.

🎓 Skills & Qualifications

Education: While specific formal education requirements are not listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles of this nature, or equivalent practical experience.

Experience: 2-5 years of professional graphic design experience, with a demonstrated track record in packaging development, digital design, and motion graphics.

Required Skills:

• Strong proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Proven experience in packaging design and artwork production for print.

• Expertise in creating digital design assets for social media, web, and marketing campaigns.

• Demonstrated ability to produce animation and motion graphics for digital content.

• Excellent visual communication and conceptualization skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Strong collaboration and communication skills, with experience working alongside marketing teams.

• A creative mindset with a willingness to explore bold and innovative design ideas. Preferred Skills:

• Experience with retail marketing and in-store promotional materials.

• Familiarity with content management systems (CMS) or digital asset management (DAM) tools.

• Understanding of brand guidelines and ability to maintain brand consistency across diverse applications.

• A unique perspective or creative edge that demonstrates a distinct design style.

• Experience working with quick-service restaurant (QSR) or convenience retail brands.

📝 Enhancement Note: The listed qualifications emphasize creative strengths and practical design application. The "portfolio that reflects your style, interests, and creative strengths" is a critical requirement, suggesting it will be heavily scrutinized. The mention of "bold ideas" and a "unique perspective" indicates the company is seeking a designer who can push creative boundaries.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, including packaging development, digital assets (social media, web banners), print materials, and examples of animation or motion graphics.

• Case studies or detailed project descriptions highlighting the design process, creative challenges, solutions implemented, and the impact of the design work.

• Demonstrations of proficiency in Adobe Creative Suite applications relevant to the project types presented.

• Examples that clearly articulate the candidate's design style, creative interests, and ability to adapt to different brand aesthetics.

• Work that reflects an understanding of brand consistency and the ability to translate marketing objectives into compelling visual narratives. Process Documentation:

• Candidates are expected to articulate their design process, from brief interpretation and concept generation through to final artwork and stakeholder feedback integration.

• The ability to explain workflow management for multiple projects and how they ensure quality and efficiency in the design production lifecycle.

• Documentation or examples of how they collaborate with marketing teams and incorporate feedback to refine designs.

• Evidence of understanding the end-to-end process for packaging development, from initial concept to final production-ready artwork.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The emphasis here is on demonstrating not just the final output, but also the thought process, problem-solving, and collaborative approach that goes into creating impactful designs. For packaging, showing the journey from concept to final artwork is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Adelaide, South Australia, the estimated annual salary range is AUD $65,000 - $85,000. This estimation considers the cost of living in Adelaide, the responsibilities outlined, and the company's position as part of a larger ASX-listed entity.

Benefits:

• Exclusive staff benefits accessible via the OTR App, likely including discounts on products, services, and potentially fuel.

• Access to a free and confidential Employee Assistance Program (EAP), providing support for personal and professional well-being.

• Opportunities for professional development and skill enhancement within a growing organization.

• Exposure to a wide array of well-known retail and food brands, offering diverse creative challenges.

Working Hours: 40 hours per week, indicative of a standard full-time role. The dynamic, fast-paced environment may occasionally require flexibility, but the core hours are standard.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Adelaide and the specified experience level. Specific benefits details are not fully elaborated but are highlighted as "exclusive" and "via OTR App," suggesting tangible advantages for employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Viva Energy Australia operates in the energy sector, with its OTR Group division focused on retail, convenience, and quick-service restaurants. This dual focus provides a unique environment blending consumer-facing retail operations with a robust corporate structure. The company is involved in refining, importing, and distributing energy products, and its retail arm is rapidly expanding across Australia.

Company Size: OTR Group comprises over 1000 retail locations, and Viva Energy Australia is an ASX-listed company, indicating a large-scale operation with significant market presence and resources. This size offers stability and ample opportunities for growth and impact.

Founded: Viva Energy Australia was established in 2015. OTR Group has a history of innovation, and its integration with Viva Energy signifies a forward-looking strategy for expansion and diversification.

Team Structure:

• The Graphic Designer will be part of a marketing and brand team, likely working closely with marketing managers, brand specialists, and potentially other creative professionals.

• The team structure within a large retail group like OTR is typically departmentalized, with marketing and creative functions supporting various brand initiatives and operational rollouts.

• Cross-functional collaboration will be essential, involving teams responsible for product development, store operations, digital marketing, and executive leadership. Methodology:

• Data-driven insights are likely employed to inform campaign strategies and consumer engagement, which the design team will translate visually.

• Workflow optimization is a key focus, especially given the rapid expansion and diverse brand portfolio, suggesting a need for efficient creative processes.

• Automation and efficiency practices are likely explored in marketing and operational processes, which could extend to design workflows and asset management.

Company Website: https://www.vivaenergy.com.au/ and https://www.otr.com.au/

📝 Enhancement Note: The company culture is described as innovative and dynamic, with a strong emphasis on growth and expansion. The "outside-the-box thinking" mentioned suggests a creative environment where new ideas are valued. The integration of Viva Energy and OTR creates a unique blend of corporate stability and retail agility.

📈 Career & Growth Analysis

Operations Career Level: This role is suitable for a mid-level Graphic Designer, typically with 2-5 years of experience. It offers the chance to move beyond junior responsibilities and take ownership of significant creative projects, including packaging development and campaign asset creation.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Brand within the OTR Group. They will work collaboratively with various marketing and brand specialists.

Operations Impact: The Graphic Designer's work directly influences brand perception, customer engagement, and sales performance through impactful visual communication across all retail touchpoints. Their designs for packaging, marketing materials, and in-store experiences are critical for driving consumer appeal and brand loyalty.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific design areas such as packaging, motion graphics, or digital campaign design within the retail sector.

• Skill Development: Continuous learning is encouraged, with potential for training in new design software, animation techniques, or emerging digital design trends.

• Leadership Potential: As the company expands, there may be opportunities to mentor junior designers, lead creative projects, or move into a senior designer or art director role.

• Brand Exposure: Gaining extensive experience across a diverse portfolio of well-known brands, enhancing professional marketability.

📝 Enhancement Note: The role is positioned as a significant contributor to the OTR Group's rapid expansion. The emphasis on "shaping your role around your interests and strengths" and "countless opportunities as we rapidly expand" indicates a strong potential for career progression and skill diversification within the organization.

🌐 Work Environment

Office Type: The role is based on-site at the Kensington, South Australia location. This suggests a traditional office environment where in-person collaboration and access to physical resources are prioritized.

Office Location(s): 270 The Parade, Kensington, South Australia, 5068, Australia. This location is likely within a corporate office setting supporting the OTR Group's South Australian operations.

Workspace Context:

• The workspace is expected to be collaborative, facilitating close interaction with marketing and brand teams.

• Access to necessary design software and hardware is implied, supporting the execution of creative projects.

• Opportunities for team interaction will be present, fostering a dynamic and engaging work atmosphere conducive to creative brainstorming and project development.

Work Schedule: Standard full-time hours (40 hours/week) are expected. While the environment is fast-paced, a structured work schedule is typical for on-site roles, balancing project demands with work-life integration.

📝 Enhancement Note: The on-site nature of the role suggests a preference for in-person collaboration, which can be beneficial for creative teams. The Kensington location places the designer within a key operational hub for the OTR Group in South Australia.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted applications, focusing on resume and portfolio relevance to the role's requirements.

• Portfolio Review: A dedicated session to discuss the candidate's portfolio, delving into their design process, creative choices, and problem-solving approaches for various projects. Be prepared to discuss specific examples of packaging, digital, and motion graphics work.

• Skills Assessment: Potentially a practical design exercise or a more in-depth discussion about technical skills with design software (Adobe Creative Suite, After Effects).

• Team/Cultural Fit Interview: Meetings with marketing and brand team members to assess collaboration style, communication skills, and alignment with the company's innovative and energetic culture.

• Final Interview: A discussion with hiring management to finalize the decision, often focusing on strategic thinking and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest and most relevant projects that showcase packaging development, digital assets, and motion graphics. Ensure a good mix.

• Tell a Story: For each project, articulate the brief, your creative process, the challenges you overcame, the solutions you implemented, and the measurable impact or outcome.

• Highlight Your Style: Clearly present your unique design aesthetic and how you adapt it to different brand needs. Emphasize your "bold ideas" and "unique perspective."

• Demonstrate Technical Prowess: Be ready to discuss the software and techniques used, especially for motion graphics and complex packaging artwork.

• Showcase Collaboration: If possible, include examples or discuss how you collaborated with stakeholders (e.g., marketing teams) to achieve project goals.

Challenge Preparation:

• Design Thinking: Be prepared to discuss how you approach design briefs, brainstorm ideas, and develop concepts.

• Brand Adaptation: Practice articulating how you would adapt your design approach to fit the specific brands within the OTR Group portfolio.

• Motion Graphics Workflow: Understand and be ready to explain your process for creating animation and motion graphics, including software usage and timeline management.

• Problem-Solving: Prepare examples of how you've solved design challenges, particularly those involving technical constraints or tight deadlines.

📝 Enhancement Note: The emphasis on a strong portfolio and the ability to articulate the design process is critical. Candidates should be ready to defend their creative decisions and demonstrate a proactive, collaborative approach to design. The "fast-paced, creative environment" suggests the need for efficient workflow management and adaptability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency expected in Photoshop, Illustrator, InDesign, and After Effects for graphic design, packaging artwork, digital assets, and motion graphics.

• Motion Graphics Software: Advanced skills in After Effects are crucial for animation and motion graphics production.

Analytics & Reporting: While not primary design tools, an understanding of how design impacts digital analytics (e.g., click-through rates for digital ads, engagement on social media) would be beneficial.

CRM & Automation: Not directly applicable to the Graphic Designer role, but familiarity with how marketing automation platforms utilize visual assets could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly After Effects for motion graphics, is a non-negotiable technical requirement for this role. The company likely utilizes these tools extensively for their diverse brand portfolio.

👥 Team Culture & Values

Operations Values:

• Innovation & Bold Ideas: A culture that encourages creativity, experimentation, and pushing design boundaries.

• Collaboration: Strong emphasis on teamwork and working closely with marketing and brand teams to achieve shared goals.

• Passion for Design: A genuine enthusiasm for the craft of graphic design and a drive for continuous learning and improvement.

• Energy & Enthusiasm: A dynamic and fast-paced work environment that values proactive and engaged team members.

• Impact-Driven: Focus on creating work that makes a tangible difference to brand perception and business outcomes.

Collaboration Style:

• Cross-Functional Integration: The designer will be expected to work seamlessly with marketing, brand, and potentially product development teams, acting as a key visual partner.

• Feedback Exchange: An open environment for constructive feedback on designs, encouraging iteration and refinement to achieve the best possible outcome.

• Knowledge Sharing: Opportunities to share design insights, trends, and best practices within the creative and marketing teams.

📝 Enhancement Note: The company culture appears to be energetic, collaborative, and focused on innovation. The ideal candidate will be someone who thrives in a dynamic setting, enjoys working with others, and is passionate about creating impactful visual communications.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Volume: Managing a high volume of diverse design projects for multiple brands in a fast-paced environment requires strong organizational skills and efficient workflow management.

• Brand Consistency: Maintaining distinct yet consistent visual identities across a wide range of brands and applications can be demanding.

• Evolving Trends: Keeping up-to-date with rapidly changing design trends, especially in digital and motion graphics, to ensure work remains current and impactful.

• Creative Brief Interpretation: Accurately translating diverse marketing objectives and brand needs into effective visual solutions.

Learning & Development Opportunities:

• Skill Expansion: Opportunities to enhance skills in areas like advanced motion graphics, 3D design, or UX/UI design as the company's digital presence grows.

• Industry Exposure: Working with a broad portfolio of well-known retail and food brands provides valuable experience and market insight.

• Mentorship: Potential to learn from senior marketing professionals and gain insights into brand strategy and campaign execution.

• Career Advancement: Growth into senior design roles, team leadership, or specialized creative positions within the expanding OTR Group.

📝 Enhancement Note: The primary challenges revolve around managing a high-paced workload and maintaining creative excellence across a diverse brand portfolio. The growth opportunities are significant, tied to the company's rapid expansion and the potential for skill diversification.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing packaging design from concept to final artwork. What are the key considerations?" (Focus on workflow, collaboration, and technical execution).

• "How do you approach creating motion graphics for digital campaigns? Walk us through a recent example." (Highlight After Effects skills, storytelling through animation, and understanding of digital platforms).

• "How do you ensure brand consistency when working across multiple distinct brands like those within the OTR Group?" (Emphasize understanding of brand guidelines and strategic application). Company & Culture Questions:

• "What excites you about working for OTR Group and Viva Energy Australia, given our focus on retail and energy?" (Show research into the company's mission and market position).

• "How do you contribute to a collaborative and energetic team environment?" (Provide examples of teamwork and proactive engagement).

• "Describe a time you had to present a bold or unconventional design idea. How did you gain buy-in?" (Demonstrate creativity, communication, and persuasion skills). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your creative solution, and the outcome.

• Highlight Key Skills: Specifically point out where your packaging, digital design, and motion graphics skills were most critical.

• Showcase Process: Be ready to discuss your thought process, software usage (especially Adobe Suite and After Effects), and how you handled feedback.

• Tailor to OTR: Connect your work to the types of brands and projects OTR Group is involved with. Show you understand their market.

• Be Enthusiastic: Let your passion for design shine through.

📝 Enhancement Note: Candidates should prepare to not only showcase their visual work but also articulate their strategic thinking, collaborative abilities, and passion for design within the context of a large, growing retail organization.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on smartrecruiters.com.

• Customize Your Resume: Highlight experience in packaging development, digital design, and motion graphics, using keywords from the job description such as "Adobe Creative Suite," "After Effects," "brand assets," and "campaign design." Quantify achievements where possible.

• Refine Your Portfolio: Ensure your portfolio is easily accessible (online link) and clearly demonstrates your skills in the required areas. Prepare to discuss 2-3 key projects in detail during an interview, focusing on process and impact.

• Prepare for Interview Questions: Practice answering questions related to your design process, collaboration style, experience with motion graphics, and understanding of brand consistency. Research Viva Energy Australia and OTR Group to demonstrate genuine interest.

• Research OTR Brands: Familiarize yourself with the brands OTR Group operates (Krispy Kreme, Hungry Jacks, Guzman y Gomez, etc.) to better understand their visual identity and potential design needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---