Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Gardens Alive Inc

Location: Tipp City, Ohio, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-09-15T19:59:46

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and execute visually compelling graphics for a diverse range of digital marketing channels, including e-commerce storefronts, Amazon, email campaigns, and social media.

• Develop and maintain a consistent brand visual identity across all digital touchpoints, ensuring brand guidelines are met.

• Collaborate closely with cross-functional marketing, content, and product teams to translate business objectives into effective creative solutions.

• Create intuitive and engaging UI elements for websites and online stores, optimizing user experience and engagement.

• Utilize design analytics and performance metrics to inform design decisions and drive continuous improvement in digital campaign effectiveness.

📝 Enhancement Note: This role is situated within a large, multi-brand distribution company with a significant online and catalog presence. The "Graphic Designer" title, combined with responsibilities for e-commerce, Amazon, email, and social media, indicates a strong focus on digital marketing operations and GTM support, requiring a blend of creative skill and an understanding of performance-driven design.

📈 Primary Responsibilities

• Design visually appealing graphics for digital platforms including websites, social media, email campaigns, digital advertising, and e-commerce storefronts.

• Develop original concepts, layouts, and graphics that align with brand guidelines and project objectives for various Gardens Alive! brands.

• Collaborate with internal marketing teams to understand creative project scope, timelines, and priorities, ensuring efficient workflow management.

• Design intuitive and visually engaging UI elements for websites, online stores, and other interactive platforms, focusing on user experience and conversion optimization.

• Work closely with website managers and the web development team to determine creative solutions for web campaigns and strategy, integrating design with technical implementation.

• Maintain and evolve the brand visual identity across all digital touchpoints, ensuring consistency and brand integrity.

• Develop and manage digital assets, templates, and style guides to streamline content creation and maintain brand standards.

• Work closely with marketing, content, and product teams to translate ideas into compelling visuals that support product launches and promotional campaigns.

• Participate in brainstorming sessions and contribute creative solutions to business challenges, leveraging design thinking.

• Stay updated on design trends, emerging technologies, and tools in the digital landscape to ensure cutting-edge creative output.

• Ensure timely delivery of projects while adhering to quality standards and deadlines, managing multiple projects concurrently.

• Present and justify design choices to internal stakeholders, incorporating feedback to refine deliverables and achieve business goals.

• Develop mockups and prototypes for review and approval, facilitating clear communication of design concepts.

• Use analytics and performance metrics to refine designs and improve user engagement and conversion rates.

• Occasionally assist with storyboards, producing, and/or editing video projects, contributing to multimedia content creation.

📝 Enhancement Note: The responsibilities emphasize a strong digital focus, including UI/UX elements for e-commerce and analytics-driven design refinement. The mention of "product and lifestyle imagery" and "online stores" suggests a need for visual storytelling that drives sales and engagement.

🎓 Skills & Qualifications

Education: Bachelor’s degree in graphic design or multimedia design, or an associate’s degree plus equivalent experience.

Experience: Five or more years of experience in graphic design within an in-house or agency marketing/creative team.

Required Skills:

• Strong graphic design skills with a portfolio demonstrating excellence.

• Mastery of design principles with a focus on product and lifestyle imagery for marketing.

• Advanced Typography skills for impactful visual communication.

• Digital and Print page layout skills for diverse media applications.

• Experience with e-commerce storefronts and rich content creation for online sales platforms.

• Experience with Social media content creation for engagement and brand building.

• Mastery of Adobe Creative Cloud Programs such as Photoshop, Illustrator, InDesign, Lightroom, etc.

• Necessary Business/Analytical skills to understand marketing objectives and performance metrics.

• Flexibility and adaptability to changing project requirements and priorities.

• Keen attention to detail to ensure high-quality, error-free deliverables.

• Deadline-oriented with a proven ability to manage time effectively.

• Strong communication skills, both written and verbal, for clear stakeholder interaction.

• Ability to take constructive feedback and apply it to meet the needs of various stakeholders. Preferred Skills:

• Familiarity with lifestyle/product photography and video production processes.

• Basic understanding of Video/Motion Graphics software such as Premier Pro and After Effects.

• Some experience with motion graphics/video editing is strongly preferred.

📝 Enhancement Note: The required skills go beyond basic design, emphasizing business acumen, analytical skills, and client-facing communication, which are critical for a designer supporting a commercial enterprise. The preference for motion graphics and video editing indicates a forward-looking approach to digital content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design projects, with a particular emphasis on e-commerce, social media, and digital advertising.

• Demonstrations of how design solutions directly supported marketing objectives, such as increased engagement, conversion rates, or brand awareness.

• Examples of work that adhere to and evolve brand guidelines across different platforms.

• Case studies or project descriptions that highlight the design process, from concept to final deliverable, including any iterative feedback loops.

• Visuals of UI elements for websites or online stores, demonstrating an understanding of user experience principles. Process Documentation:

• The ability to document design processes, workflows, and asset management strategies.

• Understanding of how to create and maintain style guides and digital asset libraries for consistency.

• Examples of how design projects were managed from brief to completion, including timelines and stakeholder approvals.

• Evidence of using feedback and performance data to refine design processes and outcomes.

📝 Enhancement Note: For a Graphic Designer role supporting e-commerce and digital marketing, the portfolio should clearly highlight projects that demonstrate a direct impact on business goals, not just aesthetic appeal. This implies a need to showcase ROI through design.

💵 Compensation & Benefits

Salary Range: $55,000 - $75,000 annually (Estimated)

Explanation of Estimate: Based on industry benchmarks for Graphic Designers with 5-10 years of experience in the Tipp City, Ohio area, considering the hybrid work model and full-time employment status. This range reflects the required skills in Adobe Creative Suite, e-commerce design, and digital marketing support. Regional cost of living and the company's size as a large distributor were also factored in.

Benefits:

• Comprehensive Health Insurance

• Vision Insurance

• Dental Insurance

• 401k with Company Match

• Paid Time Off (PTO)

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility to accommodate project deadlines.

📝 Enhancement Note: The salary estimate is based on typical market rates for this experience level and location. The inclusion of specific benefits like health, vision, dental, and 401k with match are standard for full-time roles and are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Retail, Horticulture, Gifts, Home & Outdoor Décor. Gardens Alive! Inc. operates across multiple consumer product categories, offering a diverse range of products through its catalog and e-commerce platforms. This broad scope implies a dynamic marketing environment.

Company Size: 1000+ Full-time and seasonal employees. This indicates a well-established organization with structured departments and significant operational capacity.

Founded: Gardens Alive! Inc. has a history that supports its position as a large distributor, suggesting a culture that values experience, growth, and established processes.

Team Structure:

• The Graphic Designer will likely be part of a larger Marketing or Creative department.

• Reporting structure indicates a direct line to the Content Marketing Director, suggesting a focus on content-driven marketing strategies.

• Cross-functional collaboration is expected with marketing, content, product teams, website managers, and the web development team, highlighting a collaborative and integrated approach to digital initiatives. Methodology:

• Data analysis and insights methods are expected to be used to refine designs and improve engagement metrics.

• Workflow planning and optimization strategies will be key to managing multiple projects and meeting deadlines.

• Automation and efficiency practices may be leveraged in asset management and template creation.

Company Website: https://www.gardeners.com/ (Assuming this is the primary e-commerce portal, though the company has multiple brands.)

📝 Enhancement Note: The company's multi-brand structure and diverse product offerings (gardening, puzzles, games, décor) suggest a need for versatile design skills and the ability to adapt visual styles to different brand identities and target audiences.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position within the creative and marketing operations function. It requires specialized design skills combined with an understanding of digital marketing performance and e-commerce platforms.

Reporting Structure: Reports to the Content Marketing Director. This implies that the role's output is directly tied to content strategy and its effectiveness in driving business outcomes.

Operations Impact: The Graphic Designer's work directly impacts the company's ability to attract, engage, and convert customers online. Effective visuals are crucial for driving traffic to e-commerce storefronts, Amazon listings, and email campaigns, ultimately contributing to revenue growth and brand perception.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in UI/UX design for e-commerce, digital advertising creative optimization, and potentially motion graphics/video editing.

• Industry Specialization: Develop a strong understanding of visual merchandising and brand storytelling within the horticulture, gift, and home décor sectors.

• Leadership Potential: With proven impact and expanded responsibilities, potential growth into a Senior Graphic Designer role, Art Director, or Creative Lead overseeing specific brand initiatives.

📝 Enhancement Note: The emphasis on "making an immediate impact" and reporting to a Director suggests a role with significant responsibility and visibility, offering opportunities for rapid skill development and contribution.

🌐 Work Environment

Office Type: Hybrid role, combining remote work with in-office days at the Tipp City, Ohio location. This offers a balance of flexibility and in-person collaboration.

Office Location(s): 110 W Elm St, Tipp City, OH 45371. This location serves as a central hub for the company's operations.

Workspace Context:

• Collaborative environment where designers work alongside marketing, content, and web development teams.

• Access to necessary design tools and technology, including Adobe Creative Cloud.

• Opportunities for direct interaction with stakeholders to understand project requirements and present design solutions.

Work Schedule: Full-time, approximately 40 hours per week. The hybrid model allows for some flexibility in structuring workdays, with established in-office requirements for collaborative activities and team meetings.

📝 Enhancement Note: The hybrid nature of the role is a key differentiator, offering a modern work setup that balances autonomy with team cohesion, which is increasingly important for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience and creative skills.

• Skills Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, focusing on e-commerce, digital marketing, and brand consistency. This may involve a presentation of key projects.

• Technical/Creative Challenge: Potentially a small design task or case study related to a real business challenge to assess problem-solving and design execution under constraints.

• Team/Stakeholder Interviews: Meetings with the Content Marketing Director and potentially other team members (e.g., marketing managers, web developers) to assess cultural fit, collaboration style, and communication effectiveness.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that directly align with the responsibilities listed, especially e-commerce, social media, and digital ad creative.

• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased click-through rates, improved conversion, higher engagement).

• Highlight Process: Briefly explain your design process for key projects, including how you interpreted briefs, brainstormed, iterated, and collaborated.

• Showcase Brand Versatility: Include examples of how you've adapted designs for different brands or campaigns, demonstrating flexibility.

• Prepare for Questions: Be ready to discuss your design choices, your approach to typography, UI design, and how you handle feedback.

Challenge Preparation:

• Familiarize yourself with Gardens Alive! brands and their current online presence.

• Understand the challenges of designing for e-commerce, where conversion is paramount.

• Be prepared to discuss how you would approach a design request for a specific product launch or promotional campaign.

• Practice articulating your design strategy and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on using analytics to refine designs and the need to present and justify choices suggests that candidates should be prepared to discuss the strategic thinking behind their creative work, not just the visual execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Mastery is essential, specifically:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For page layout, digital brochures, and potentially catalog design elements.
  • Lightroom: For efficient photo editing and cataloging, particularly for product imagery.

• UI/UX Design Tools: While not explicitly listed, familiarity with tools like Figma, Sketch, or Adobe XD for UI element design and prototyping is highly beneficial.

Analytics & Reporting:

• Understanding of how to interpret data from web analytics platforms (e.g., Google Analytics) to inform design decisions.

• Familiarity with A/B testing principles for optimizing digital creative. CRM & Automation:

• While not directly a CRM role, an understanding of how design assets are used within email marketing platforms and e-commerce systems is important.

• Awareness of Digital Asset Management (DAM) systems can be advantageous. Video/Motion Graphics (Preferred):

• Adobe Premiere Pro: For video editing.

• Adobe After Effects: For motion graphics, animations, and visual effects.

📝 Enhancement Note: The explicit mention of "Mastery of Adobe Creative Cloud Programs" is critical. The preference for motion graphics and video editing indicates a growing need for dynamic digital content.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually engaging and effective designs that stand out.

• Customer Focus: Designing with the end-user and customer journey in mind, aiming to enhance their experience and drive conversions.

• Collaboration: Working effectively with cross-functional teams, valuing input and contributing to shared goals.

• Data-Driven Decisions: Using performance metrics and analytics to inform design choices and demonstrate impact.

• Efficiency: Managing time and resources effectively to meet deadlines and deliver high-quality work consistently.

Collaboration Style:

• Open communication and feedback exchange with marketing, content, and web development teams.

• A culture that encourages brainstorming and creative problem-solving.

• Integration of design work into broader marketing campaigns and website strategies.

• Willingness to present and defend design choices while also being receptive to constructive criticism.

📝 Enhancement Note: The company's focus on "making an immediate impact" and its diverse product lines suggest a fast-paced environment where collaboration and adaptability are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Brands: Effectively maintaining visual identity across multiple distinct brands within the Gardens Alive! portfolio.

• Data-Driven Creativity: Translating analytical insights into compelling visual designs that meet both aesthetic and performance objectives.

• Pace of Digital Trends: Staying current with rapidly evolving digital design trends, platform updates, and consumer expectations.

• Managing Multiple Stakeholders: Effectively navigating feedback and priorities from various internal teams and Directors.

Learning & Development Opportunities:

• Advanced Digital Design Training: Opportunities to attend workshops or online courses focusing on UI/UX, e-commerce design, and advanced digital marketing creative.

• Motion Graphics & Video Production: Developing skills in video editing and motion graphics to create more dynamic content.

• Industry Insights: Gaining deeper knowledge of the horticulture, gift, and home décor markets to better inform design strategy.

• Cross-Functional Understanding: Learning more about marketing strategy, web development processes, and product management from colleagues.

📝 Enhancement Note: The company's description as a large distributor implies a robust structure, which can provide stability and resources for professional development, particularly in areas that directly support online sales growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed graphics for an e-commerce platform. What were the goals, and what was the outcome?"

• "How do you approach maintaining brand consistency across multiple digital channels and brands?"

• "Walk us through your process for creating social media graphics that drive engagement."

• "How do you use data or analytics to inform your design decisions?" Company & Culture Questions:

• "What interests you about Gardens Alive! and our range of brands?"

• "How do you handle constructive criticism or feedback on your designs?"

• "Describe your experience working in a hybrid or collaborative team environment."

• "How do you stay updated on the latest design trends and technologies?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., E-commerce, Social Media, Branding) or by brand if you have diverse examples.

• Storytelling: For each key project, briefly explain the challenge, your role, your design process, the tools you used, and the results achieved.

• Visuals: Ensure high-quality images of your work are presented clearly. For digital projects, consider including interactive mockups or links if appropriate.

• Conciseness: Be prepared to present your most impactful work within a limited timeframe, focusing on how your designs contributed to business objectives.

📝 Enhancement Note: Candidates should be ready to articulate not just what they designed, but why they designed it that way, and how it achieved specific business goals, especially for e-commerce and marketing campaigns.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight your most relevant experience in digital design, e-commerce, social media, and Adobe Creative Suite. Showcase projects that demonstrate your ability to drive engagement and conversion.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, specific design skills (especially Adobe CC), and achievements related to digital marketing and e-commerce. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, how you handle feedback, and how your work contributes to business objectives. Prepare specific examples from your portfolio to discuss.

• Company Research: Familiarize yourself with Gardens Alive! and its various brands (e.g., Gardeners, Gardener's Supply Company, etc.). Understand their current online presence and target audiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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