UI UX Designer

📍 Job Overview

Job Title: UI/UX Designer

Company: SuperPlay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Design Operations / Creative Operations

Date Posted: 2026-05-04T09:56:31

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and illustrate user interfaces and in-game elements for new and existing mobile game features, ensuring visual consistency with game aesthetics.

• Develop and implement UI/UX prototypes, prepare graphics for in-game integration, and maintain high standards of quality throughout the implementation process.

• Collaborate closely with cross-functional art and product teams to deliver a cohesive, engaging, and intuitive player experience across SuperPlay's portfolio, including flagship titles like Dice Dreams and upcoming collaborations.

• Apply critical thinking and a strong understanding of usability principles to solve complex design challenges and make data-informed decisions that enhance player engagement and retention.

📝 Enhancement Note: The role is focused on UI/UX design for mobile games, specifically within the casual gaming genre, implying a need for bright, engaging, and intuitive design solutions. The mention of specific games like "Dice Dreams" and a Disney collaboration suggests a requirement for adaptable design styles and a strong understanding of player psychology in the context of monetization and retention loops.

📈 Primary Responsibilities

• Conceptualize, design, and illustrate user interfaces (UI) and user experience (UX) flows for new and existing game features across SuperPlay's mobile game titles.

• Create visually appealing and on-brand UI art assets, including frames, event windows, progress bars, icons, buttons, and other in-game graphical elements.

• Develop interactive UI/UX prototypes to effectively communicate design concepts and user flows to stakeholders, facilitating early feedback and iteration.

• Prepare and optimize graphical assets for seamless in-game integration, working closely with developers to ensure visual fidelity and performance.

• Conduct quality assurance throughout the implementation phase, ensuring that designed UI elements are accurately represented and function as intended within the game environment.

• Foster strong collaborative relationships with art directors, game designers, product managers, and engineers to ensure a unified vision and efficient execution of design initiatives.

• Apply user-centered design principles and leverage insights from player behavior data to iteratively improve existing interfaces and inform new design solutions.

• Stay abreast of current UI trends, best practices, and emerging technologies in the mobile gaming industry to drive innovation and maintain a competitive edge.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a focus on visual execution and implementation. The emphasis on preparing graphics for integration and ensuring quality during implementation suggests a need for designers who understand technical constraints and can work effectively with development teams, a common requirement in game development operations.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 3 years of dedicated experience in UI/UX design, with a significant portion focused on mobile games.

Required Skills:

• UI/UX Design: Comprehensive understanding of user-centered design principles, wireframing, prototyping, and usability heuristics specific to mobile gaming.

• Photoshop Proficiency: Advanced mastery of Adobe Photoshop for creating high-fidelity UI assets, illustrations, and graphical elements.

• Rendering Skills: Strong ability to create visually compelling and polished graphics with excellent rendering quality.

• Portfolio: A robust and well-curated portfolio showcasing extensive UI work, particularly in a casual game art style, demonstrating problem-solving abilities and design execution.

• Usability Principles: Deep understanding of how players interact with games, ensuring intuitive navigation and engaging user flows.

• AI Tools Proficiency: Familiarity and practical experience with AI tools for design ideation, asset generation, or workflow enhancement.

• English Fluency: Excellent verbal and written communication skills in English are essential for effective collaboration with international teams and stakeholders.

Preferred Skills:

• Illustration Skills: Demonstrated ability in illustration, complementing UI design capabilities.

• Game Art Style Adaptation: Experience adapting design styles to match diverse game themes and brand identities.

• Prototyping Tools: Proficiency with additional prototyping tools beyond Photoshop (e.g., Figma, Adobe XD, ProtoPie).

• Understanding of Game Mechanics: Insight into common mobile game mechanics, monetization strategies, and player engagement loops.

📝 Enhancement Note: The explicit mention of "3+ years of experience in UI/UX design for mobile games" and "Solid portfolio showcasing UI work in a casual style" are critical. The "Proficiency with AI tools" is a forward-looking requirement indicating the company's adoption of modern design workflows. Fluent English is also a non-negotiable requirement due to the global nature of game development and player bases.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UI Design Case Studies: Detailed case studies showcasing the design process from concept to completion for at least 2-3 mobile game features or interfaces. Each case study should highlight the problem, your proposed solution, design iterations, and final outcome.

• Visual Polish & Consistency: Examples demonstrating a strong grasp of visual hierarchy, color theory, typography, and animation principles as applied to UI elements in a casual game context.

• Prototyping Examples: Inclusion of interactive prototypes or detailed mockups that effectively convey user flows and interaction design.

• Asset Preparation Examples: Demonstrations of how you prepare and optimize graphical assets for in-game implementation, showing an understanding of technical requirements.

• Casual Art Style Demonstration: A clear showcase of your ability to design within a casual, engaging, and player-friendly visual style.

Process Documentation:

• Ability to articulate your design process, including how you approach user research (even informal), ideation, wireframing, prototyping, user testing (if applicable), and collaboration with development teams.

• Documentation of how you ensure quality and consistency of UI elements during implementation, including feedback loops with developers.

• Examples of how you have used AI tools to enhance your design workflow or create specific assets.

📝 Enhancement Note: For a UI/UX Design role in gaming, the portfolio is paramount. The emphasis on "casual style" and "in-game integration" requires candidates to demonstrate practical application and an understanding of the game development lifecycle, not just theoretical design skills. The mention of AI tools suggests a need to showcase how these are practically integrated into the workflow.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: Reflecting experience and market value.

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Stock Options/Equity: Potential for participation in company growth through stock options or equity.

• Professional Development: Budget for conferences, workshops, and training to enhance design skills and stay current with industry trends.

• Game Room & Recreation: On-site amenities for relaxation and team bonding, fostering a vibrant work environment.

• Team Events & Social Gatherings: Regular company-sponsored events to build camaraderie and team spirit.

• Free Snacks & Drinks: Well-stocked kitchen with a variety of refreshments.

• Performance Bonuses: Potential for bonuses based on individual and company performance.

Working Hours:

• Standard full-time work week, typically 40 hours, with potential for occasional overtime during critical project phases or release cycles. The company culture may offer some flexibility in scheduling, but the role is primarily on-site in Tel Aviv.

📝 Enhancement Note: Salary estimation is based on data from relevant Israeli job boards and international tech salary aggregators, adjusted for the specific role and experience level in Tel Aviv. Benefits are typical for a growing tech company, with a focus on employee well-being and professional growth. The "On-site" work arrangement is a key factor influencing benefits and work-life balance expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming (Casual Games)

Company Size: 50-200 Employees (as inferred from company description and growth momentum)

Founded: 2019, by industry experts from Playtika and Rovio, indicating a strong foundation in established gaming success and innovation. This history suggests a culture that values both proven methodologies and forward-thinking creativity.

Team Structure:

• Operations Team: While not explicitly detailed, the UI/UX Designer will be part of a larger creative or product team. This team likely includes other designers, artists, game designers, and product managers who work collaboratively.

• Reporting: The UI/UX Designer will likely report to a Lead UI/UX Designer, Art Director, or Product Manager, depending on the specific team structure.

• Cross-functional Collaboration: The role mandates close collaboration with art teams, product teams, and game developers, emphasizing a highly integrated and communicative work environment.

Methodology:

• Data-Driven Design: SuperPlay utilizes player data and analytics to inform design decisions and optimize game performance, especially for titles like Dice Dreams.

• Agile Development: The company likely employs agile methodologies, enabling rapid iteration and adaptation of game features based on player feedback and market trends.

• Creative Innovation: A strong emphasis on developing unique and engaging game experiences, as evidenced by their portfolio and new ventures like the Disney collaboration.

Company Website: https://www.superplay.co/

📝 Enhancement Note: The company's founding by veterans from Playtika and Rovio suggests a culture that combines deep industry expertise with a drive for innovation. The focus on "millions of players worldwide" and successful titles like "Dice Dreams" indicates a high-performance, results-oriented environment. The Disney collaboration further underscores a commitment to ambitious, high-quality projects.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Level Designer. This role is suitable for individuals who have moved beyond junior responsibilities and can independently manage design projects, contribute to strategic design discussions, and mentor junior team members if needed.

Reporting Structure: Typically reports to a Lead UI/UX Designer, Art Director, or Product Manager, allowing for direct mentorship and guidance on design strategy and execution.

Operations Impact: The UI/UX Designer directly influences player engagement, retention, and monetization through intuitive and visually appealing game interfaces. Their work is critical to the success of game features and overall player satisfaction, directly impacting key performance indicators (KPIs) like session length, conversion rates, and in-app purchase revenue.

Growth Opportunities:

• Senior UI/UX Designer: Progression to a senior role with increased project ownership, mentorship responsibilities, and strategic input.

• Lead UI/UX Designer: Opportunity to lead a design team, define design standards, and manage the UI/UX vision for new game titles.

• Art Director: Potential to move into a broader art leadership role, overseeing all visual aspects of game development.

• Specialization: Deepen expertise in specific areas such as player psychology, monetization design, or animation for UI.

• Cross-functional Moves: Potential to transition into Game Design or Product Management roles with gained experience in game mechanics and player behavior.

📝 Enhancement Note: The described role sits at a crucial mid-level point in a game design career path. The company's rapid growth and ambitious projects offer significant potential for advancement, especially for individuals who can demonstrate leadership in design execution and strategic thinking.

🌐 Work Environment

Office Type: Modern, on-site office located in Tel Aviv, Israel. This suggests a collaborative and in-person work environment designed to foster creativity and team cohesion.

Office Location(s): Tel Aviv-Yafo, Israel. This is a vibrant tech hub, offering access to a rich talent pool and a dynamic professional community.

Workspace Context:

• Collaborative Space: The office environment is likely designed to encourage interaction, brainstorming, and knowledge sharing among team members, crucial for game development.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), prototyping tools, and potentially specialized game development tools.

• Team Interaction: Frequent opportunities for direct collaboration with artists, game designers, product managers, and engineers, facilitating a holistic approach to game development.

Work Schedule: Standard full-time, on-site schedule. While specific flexibility is not detailed, game development often involves periods of intense work leading up to releases, balanced by more standard hours during development cycles.

📝 Enhancement Note: The "On-site" requirement in Tel Aviv is a significant factor. This implies a need for candidates who are either local or willing to relocate, and who thrive in a collaborative, in-person setting. The environment is expected to be dynamic and fast-paced, characteristic of successful gaming companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Technical Interview: A detailed discussion with the hiring manager (e.g., Art Director or Lead UI/UX Designer) where candidates present their portfolio. This stage focuses on design process, problem-solving, visual execution, and technical skills (Photoshop, AI tools). Expect questions about specific projects and design decisions.

• Skills Assessment/Design Challenge: A practical exercise, potentially a take-home assignment or a live design challenge, to evaluate UI/UX design skills, creativity, and ability to work within the company's casual art style and constraints.

• Team/Cultural Fit Interview: Meetings with potential team members (artists, game designers, product managers) to assess collaboration style, communication skills, and alignment with SuperPlay's values and culture.

• Final Interview: A discussion with senior leadership to finalize the decision, often focusing on strategic thinking and long-term potential.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your UI/UX design skills for mobile games, with a strong emphasis on casual styles. Include at least 2-3 detailed case studies.

• Showcase Your Process: For each project, clearly articulate the problem you were solving, your design approach, key decisions made, iterations, and the final outcome. Use wireframes, mockups, and prototypes to illustrate your journey.

• Highlight Impact: Wherever possible, quantify the impact of your designs (e.g., improved player engagement, higher conversion rates). If direct metrics aren't available, explain the intended impact and how your design supports business goals.

• Demonstrate Technical Skills: Be prepared to discuss your proficiency with Photoshop, AI tools, and other relevant software. Show examples of asset preparation for implementation.

• Be Ready to Discuss: Anticipate questions about your design choices, how you handle feedback, your collaboration style, and your understanding of player psychology in games.

Challenge Preparation:

• Understand the Style: Familiarize yourself with SuperPlay's games (Dice Dreams, Domino Dreams) and the Disney Solitaire project to grasp their visual aesthetics and player experience.

• Focus on Usability & Engagement: Design solutions that are not only visually appealing but also intuitive, easy to navigate, and designed to keep players engaged.

• Consider Monetization: Be mindful of how UI elements can support monetization strategies without negatively impacting the player experience, a key aspect of casual mobile games.

• Time Management: If given a take-home challenge, manage your time effectively to deliver a polished and well-reasoned solution.

📝 Enhancement Note: The interview process is designed to thoroughly assess both technical design skills and the ability to integrate into a game development team. The portfolio is the central piece, and candidates must be prepared to deconstruct their work and demonstrate a strategic approach to design within the specific context of mobile gaming.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for UI/UX design, with a strong emphasis on Photoshop for asset creation, manipulation, and UI layout. Adobe Illustrator may also be used for vector-based graphics.

• Prototyping Tools: While Photoshop is mentioned, proficiency with dedicated prototyping tools like Figma, Adobe XD, or ProtoPie is highly valuable for creating interactive mockups and user flows.

• AI Design Tools: Proficiency with current AI tools for design ideation, asset generation, or workflow acceleration (e.g., Midjourney, Stable Diffusion, DALL-E, or AI features within Adobe products).

Analytics & Reporting:

CRM & Automation:

• Less directly relevant to this UI/UX role, but understanding how user data might be managed or how in-game events are automated can provide context for UI design requirements.

📝 Enhancement Note: The core requirement is Photoshop. However, given the industry and role, proficiency with other leading design and prototyping tools is a significant advantage. The explicit mention of "AI tools" indicates a need for designers who are comfortable experimenting with and integrating emerging technologies into their workflow.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to creating enjoyable and engaging experiences for millions of players worldwide. Every design decision should ultimately benefit the player.

• Excellence & Quality: Maintaining high standards in all aspects of game development, from art and design to code and player support. This translates to meticulous attention to detail in UI.

• Innovation & Creativity: Encouraging new ideas and approaches to game design and player engagement, exemplified by their diverse game portfolio and partnerships.

• Collaboration & Teamwork: Fostering a supportive and communicative environment where cross-functional teams work together seamlessly towards common goals.

• Data-Driven Decision Making: Utilizing player data and analytics to inform design choices, optimize gameplay, and drive business success.

Collaboration Style:

• Open Communication: Encouraging direct and honest feedback among team members, regardless of role or seniority.

• Cross-Functional Integration: Designers work closely with artists, game designers, product managers, and engineers, requiring strong interpersonal and communication skills.

• Iterative Design: A culture that embraces iteration and continuous improvement based on feedback and performance data.

• Shared Ownership: While roles are defined, there’s a sense of collective responsibility for the success of the games.

📝 Enhancement Note: The culture at SuperPlay appears to be a blend of creative passion and data-driven execution, common in successful mobile gaming companies. The emphasis on player-centricity and collaboration is key for a role that sits at the intersection of art, product, and player experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Designing visually stunning interfaces that are also highly functional, intuitive, and performant on various mobile devices.

• Adapting to Diverse Game Styles: Successfully designing for different game genres and themes, from existing hits like Dice Dreams to new projects like the Disney collaboration, requiring stylistic versatility.

• Rapid Iteration Cycles: Working within fast-paced development cycles common in mobile gaming, requiring the ability to quickly prototype, gather feedback, and iterate on designs.

• Integrating AI Tools Effectively: Learning and applying new AI technologies to enhance the design workflow and asset creation process efficiently and creatively.

• Maintaining Brand Consistency: Ensuring all UI elements align with SuperPlay's brand identity and the specific visual style of each game title.

Learning & Development Opportunities:

• Mastering New Tools: Opportunities to become proficient with cutting-edge design software and AI tools relevant to game development.

• Deepening Game Design Knowledge: Gaining insights into game mechanics, player psychology, and monetization strategies that directly inform UI/UX decisions.

• Mentorship: Learning from experienced designers, art directors, and game industry veterans within the company.

• Exposure to High-Profile Projects: Working on globally recognized titles and ambitious new ventures, providing valuable portfolio pieces and professional experience.

• Industry Conferences & Workshops: Potential for the company to sponsor attendance at relevant design and gaming industry events.

📝 Enhancement Note: The challenges are inherent to the fast-paced and demanding nature of the mobile gaming industry. The growth opportunities are significant, especially given the company's trajectory and focus on innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new UI feature for a mobile game, from initial concept to implementation." (Focus on user-centered design, collaboration, and iteration).

• "How do you balance creative visual design with the functional requirements and technical constraints of mobile game development?" (Showcase an understanding of trade-offs and practical problem-solving).

• "Can you walk us through a challenging UI/UX problem you solved in a previous mobile game project? What was your approach, and what was the outcome?" (Prepare a specific case study from your portfolio).

• "How do you stay updated on current UI/UX trends in the mobile gaming industry, and how do you incorporate them into your work?" (Demonstrate a proactive learning approach).

Company & Culture Questions:

• "What interests you about SuperPlay and our games, such as Dice Dreams or our future Disney collaboration?" (Research the company, its games, and its mission).

• "How do you approach collaboration with game designers, artists, and developers? Describe a time you had to work through a design disagreement." (Highlight your teamwork and communication skills).

• "What role do you believe data plays in UI/UX design for mobile games?" (Show an understanding of analytics-driven design and performance optimization).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a compelling story about the project. Start with the problem or objective, explain your thought process and design decisions, and conclude with the solution and its impact.

• Visual Clarity: Ensure your presentation is visually clean and professional, mirroring the quality of your design work. Use high-resolution images and clear layouts.

• Interactive Elements: If possible, showcase interactive prototypes to demonstrate user flows and interactions effectively.

• Focus on Process: Don't just show final screens; detail the journey, including wireframes, user flows, and any user testing or feedback incorporated.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs. If direct metrics aren't available, explain the intended impact and how your design supports business goals.

• Be Prepared for Questions: Anticipate in-depth questions about your design choices, tools used, and how you approach specific challenges.

📝 Enhancement Note: Preparation should focus on demonstrating not only technical design skills but also an understanding of the mobile gaming ecosystem, player psychology, and the ability to collaborate effectively in a fast-paced, iterative environment. The portfolio presentation is critical for showcasing practical application and strategic thinking.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the Comeet application link provided.

• Tailor Your Resume: Highlight your 3+ years of experience in mobile game UI/UX design, specifically mentioning casual game styles, Photoshop proficiency, and any experience with AI tools. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest UI work for mobile games. Include detailed case studies that showcase your process, problem-solving skills, and ability to deliver high-quality, casual-style assets ready for in-game integration.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, design rationale, and the impact of your work. Be ready to discuss your process for prototyping and asset preparation.

• Research SuperPlay: Familiarize yourself with SuperPlay's games (Dice Dreams, Domino Dreams), their company mission, and any recent news (like the Disney collaboration). Understand their target audience and design aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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