Storyteller & Content Designer

📍 Job Overview

Job Title: Storyteller & Content Designer

Company: Accenture

Location: Assago, Lombardy, Italy (with potential for Milan and Rome)

Job Type: FULL_TIME

Category: Creative & Media / Consulting / Marketing

Date Posted: 2026-06-23

Experience Level: 3-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive narrative strategy and content architecture for transformative projects within the public administration and healthcare sectors.

• Translate complex data, user research, and strategic visions into compelling, accessible stories for diverse audiences, including citizens, institutions, and patients.

• Produce a wide range of content formats, including narrative reports, video scripts, website copy, executive presentations, and institutional communication campaigns.

• Specialize in UX writing and microcopy design for public digital services, ensuring clarity, inclusivity, and adherence to accessibility standards.

• Collaborate closely with UX and service design teams to ensure cohesive visual and textual experiences across digital platforms.

📝 Enhancement Note: This role is positioned within Accenture Song, focusing on client transformation through a customer-centric lens, blending strategy, marketing, sales, e-commerce, design, and data/AI. The core function is to bridge the gap between complex information and human understanding through strategic storytelling and user-centered content design, particularly within the public sector and healthcare.

📈 Primary Responsibilities

• Develop the central project narrative, defining tone of voice, content architecture, and storytelling frameworks for transformation initiatives.

• Translate research, data, and user insights into clear, engaging, and accessible narrative content for heterogeneous audiences.

• Produce content for various channels and formats, including narrative reports, video scripts, websites, executive presentations, and institutional communication campaigns.

• Design public digital service content with clear, inclusion-oriented microcopy.

• Collaborate with UX and service design teams to ensure consistency between visual experience and textual narrative.

• Facilitate co-writing sessions and narrative workshops with clients, users, and institutional stakeholders.

• Oversee the editorial quality of project deliverables, ensuring linguistic accessibility and compliance with AgID guidelines.

• Experiment with new narrative forms, including generative AI, to enhance public administration-citizen engagement.

• Contribute to client proposals and presentations, supporting junior colleagues and promoting a culture of inclusive, narrative-driven communication with social impact.

📝 Enhancement Note: The responsibilities highlight a blend of strategic content planning, creative execution, and stakeholder management. Emphasis is placed on translating complex information into accessible narratives, a critical function in public sector and healthcare transformations where clear communication is paramount for citizen engagement and service adoption. The inclusion of generative AI experimentation points to a forward-thinking approach to content creation.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Communication, Literature, Journalism, Communication Design, or a related field. Experience:

• 3-5 years of experience as a copywriter, UX writer, content designer, content strategist, journalist, or storyteller in digital contexts.

• Demonstrated experience working on diverse formats, tones, and target audiences, supported by a portfolio of case studies. Required Skills:

• Strategic narrative construction for various formats, tones, and targets, establishing authentic emotional connections between people and services.

• Proficiency in UX writing, with a strong sensitivity to accessibility and plain language principles.

• Ability to design coherent narrative ecosystems, including content maps, editorial plans, and tone of voice frameworks for digital and physical services.

• Strong listening skills and the capacity to transform user research findings (needs, behaviors, contexts) into relevant and actionable project narratives.

• Exceptional curiosity, narrative boldness, and an insatiable desire to learn.

• Excellent command of the Italian language.

• Excellent knowledge of the English language. Preferred Skills:

• Experience with generative AI tools for narrative creation and content enhancement.

• Familiarity with AgID (Agenzia per l'Italia Digitale) guidelines and public administration communication standards.

• Experience in facilitating workshops and co-writing sessions.

• Understanding of service design principles and their intersection with content strategy.

📝 Enhancement Note: The required experience level (3-5 years) suggests this is not an entry-level role but requires a foundational understanding of content creation and strategy. The emphasis on a portfolio of case studies is a critical requirement for demonstrating practical application of skills in diverse scenarios. The preference for a degree in communication-related fields underscores the importance of theoretical knowledge alongside practical experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase case studies demonstrating the ability to build central narratives and define tone of voice for complex projects.

• Include examples of transforming user research and data into accessible, engaging content for diverse audiences.

• Present a range of content formats produced, such as narrative reports, video scripts, website copy, and executive presentations.

• Highlight experience in designing microcopy for digital services, emphasizing clarity, user-centricity, and inclusive language.

• Demonstrate collaboration with UX/Service Design teams, showing how narrative and visual elements were integrated. Process Documentation:

• Evidence of creating content maps, editorial plans, and tone of voice frameworks.

• Examples of facilitated co-writing sessions or narrative workshops, detailing the process and outcomes.

• Documentation of how accessibility and plain language principles were applied to ensure linguistic inclusivity.

• Case studies detailing the use of generative AI or other innovative storytelling techniques.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it serves as tangible proof of the candidate's storytelling and content design capabilities. The emphasis on case studies for diverse formats, user research translation, and inclusive design highlights the practical, impact-oriented nature of the work.

💵 Compensation & Benefits

Salary Range:

• Estimated annual gross salary range: €35,085.82 - €46,700.00

• This range is based on a 1st level classification within the CCNL Commercio (Italian National Collective Labour Agreement for Commerce). Benefits:

• Participation in Accenture's comprehensive benefits package, which typically includes:

  • Health insurance coverage

  • Retirement savings plans

  • Paid time off (vacation, sick leave, holidays)

  • Professional development and training opportunities

  • Access to employee assistance programs

  • Potential for performance-based bonuses and incentives

  • Opportunities for international assignments and travel Working Hours:

• Standard working hours are expected to be 40 hours per week, aligning with the full-time employment type.

• While the role is primarily on-site, flexibility may be discussed based on project needs and company policy.

📝 Enhancement Note: The provided salary range is specific to the Italian market and the stated CCNL Commercio classification. It's important for candidates to understand this is a gross annual salary. Accenture, as a large global firm, typically offers a robust benefits package that contributes significantly to overall compensation. The 40-hour work week is standard, but the on-site nature may offer some flexibility for specific project requirements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services / Technology Consulting / Digital Transformation

Company Size: Approximately 791,000 employees globally.

Founded: Accenture was founded in 1989 (as Andersen Consulting).

Team Structure:

• The role is within Accenture Song, a division focused on client growth through customer-centric transformation.

• You will be part of a "storyteller" team, comprising professionals dedicated to transforming complex information into engaging narratives.

• This team likely collaborates extensively with other Accenture Song functions, including Strategy & Consulting, Technology, Operations, and Industry X, as well as client-side teams.

• The structure supports cross-functional project teams that may include UX designers, service designers, data analysts, strategists, and client stakeholders. Methodology:

• Accenture Song emphasizes a human-centered approach, integrating strategy, technology, and creativity to drive client success.

• Emphasis on data-driven insights and user research to inform narrative and content strategies.

• Focus on delivering tangible value through digital transformation and enhanced customer/citizen experiences.

• Commitment to innovation, including the exploration of new technologies like generative AI for content creation and communication.

Company Website: www.accenture.com

📝 Enhancement Note: Accenture's culture is characterized by a global, diverse, and talent-led approach. The Song division specifically aims to blend creativity with technology to drive client growth. The role's focus on storytelling within this context suggests a culture that values impactful communication, innovation, and client collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is suited for a mid-level professional with 3-5 years of experience, acting as a specialized contributor within the broader Accenture Song team. It represents a growth path from junior content roles into strategic content design and narrative development.

Reporting Structure: While specific reporting lines are not detailed, in a large organization like Accenture, this role would likely report to a Content Design Lead, Creative Director, or a Senior Manager within Accenture Song, overseeing specific client projects or service lines.

Operations Impact: The impact of this role is directly tied to the success of client transformation projects. By crafting clear, compelling narratives and user-centered content, the Storyteller & Content Designer influences citizen engagement, patient understanding, service adoption, and overall client satisfaction. This role contributes to the "360° value" Accenture aims to create for its clients, partners, and communities by enhancing communication and driving positive behavioral change.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like public sector storytelling, healthcare communication, or generative AI applications in content.

• Leadership: Progress to a Senior Storyteller or Content Design Lead role, managing projects, mentoring junior talent, and contributing to team strategy.

• Cross-functional Development: Gain exposure to broader consulting disciplines, service design, UX strategy, and client relationship management.

• Learning & Development: Access Accenture's extensive training programs, certifications, and knowledge-sharing platforms to continuously enhance skills in communication, design, and technology.

📝 Enhancement Note: This role offers a clear path for career progression within Accenture's specialized Song division, moving from a hands-on content creation role to more strategic and leadership responsibilities. The emphasis on continuous learning and cross-functional exposure is a significant advantage for long-term career development in the digital transformation and creative services space.

🌐 Work Environment

Office Type: The role is primarily on-site, suggesting a collaborative office environment designed for teamwork and client engagement. Accenture offices typically offer modern workspaces that facilitate both individual focused work and group collaboration.

Office Location(s): Primary location in Assago (Milan), with potential for work or collaboration with teams in Milan and Rome. Accenture has multiple office locations across Italy.

Workspace Context:

• Collaboration: Expect a highly collaborative environment where you'll work closely with UX designers, service designers, strategists, project managers, and client teams.

• Tools & Technology: Access to industry-standard design and content creation tools, as well as Accenture's internal collaboration platforms and potentially generative AI tools.

• Team Interaction: Regular team meetings, workshops, and client presentations will be integral to the role, fostering a dynamic and interactive workspace.

Work Schedule: A standard 40-hour work week is expected. While the role is on-site, Accenture often accommodates flexible working arrangements where feasible, though project demands and client needs will be the primary drivers of the schedule.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration, which is often crucial for creative brainstorming, workshop facilitation, and building strong client relationships in a consulting environment. The availability of modern office spaces and technology supports efficient workflow and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess suitability for the role and experience level.

• First Interview: May involve a conversation with a recruiter or hiring manager to discuss your background, motivations, and general fit with Accenture Song.

• Skills Assessment/Workshop: A practical exercise or case study presentation focusing on your storytelling, content design, and UX writing skills. This could involve analyzing a brief, developing a narrative concept, or critiquing existing content.

• Team/Manager Interview: Deeper dive into your experience, problem-solving abilities, and how you'd integrate into the Accenture Song team and culture. You may be asked to present specific case studies from your portfolio.

• Final Interview: Potentially with a senior leader to discuss career aspirations and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest case studies that best represent the requirements of this specific role (e.g., public sector/healthcare, complex data translation, UX writing, narrative ecosystems).

• Tell the Story: For each case study, clearly articulate the problem, your role and approach, the process (research, ideation, design), the solutions (content examples), and the measurable impact or outcomes.

• Highlight Process: Showcase your thought process, how you translated insights into content, and your collaborative methods.

• Showcase Variety: Demonstrate your ability to work across different formats, tones, and target audiences.

• Accessibility & Inclusivity: If applicable, highlight instances where you specifically applied plain language and accessibility principles.

• Be Prepared to Discuss: Be ready to verbally walk through your portfolio and answer detailed questions about your contributions and decision-making.

Challenge Preparation:

• Understand the Context: Familiarize yourself with Accenture Song's work, particularly in the public sector and healthcare. Research their recent projects and client successes.

• Practice Storytelling: Be ready to articulate your career journey and project experiences using a strong narrative structure. Practice explaining complex concepts simply.

• UX Writing & Plain Language: Review principles of UX writing, microcopy best practices, and plain language for diverse audiences.

• AgID Guidelines: If possible, research basic principles of Italian public administration communication guidelines.

• Generative AI: Be prepared to discuss your thoughts on using generative AI in content creation and storytelling, its potential benefits, and ethical considerations.

📝 Enhancement Note: The interview process is designed to assess not only technical skills but also cultural fit and problem-solving capabilities. A well-curated portfolio that directly addresses the job description's requirements is paramount. Practicing case study presentations and understanding Accenture's approach to client work will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with platforms used for web content publishing.

• Design & Prototyping Tools: Proficiency with tools like Figma, Sketch, Adobe XD for content integration within UX/UI designs.

• Collaboration Platforms: Experience with tools like Microsoft Teams, Slack, Google Workspace for team communication and document sharing.

• Generative AI Tools: Emerging familiarity or experience with AI writing assistants (e.g., Jasper, Copy.ai, or broader LLMs) for ideation and drafting.

Analytics & Reporting:

• Web Analytics: Basic understanding of tools like Google Analytics to understand content performance and user behavior.

• User Research Tools: Familiarity with platforms for surveys, interviews, and usability testing that generate insights for content.

CRM & Automation:

• While not a core CRM role, an understanding of how content integrates with customer journeys and marketing automation platforms can be beneficial.

• Experience with tools that manage content workflows and approvals.

📝 Enhancement Note: While specific tools are not listed, the role implies a need for proficiency in standard content design and UX writing software. The mention of generative AI suggests a willingness to explore and adopt new technologies for content creation and efficiency. Candidates should be prepared to discuss their experience with relevant design, collaboration, and content management tools.

👥 Team Culture & Values

Operations Values:

• Client Focus: A strong commitment to understanding and addressing client needs to deliver tangible value and drive transformation.

• Innovation: Encouraging experimentation with new ideas, technologies (like generative AI), and approaches to communication and storytelling.

• Collaboration: Fostering a team-oriented environment where diverse skills and perspectives are valued and integrated.

• Impact: A focus on creating meaningful social impact through clear, accessible, and engaging communication, particularly in public services and healthcare.

• Excellence: Maintaining high editorial quality, linguistic accuracy, and strategic coherence in all deliverables.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with UX designers, service designers, strategists, data analysts, and client teams to ensure cohesive project outcomes.

• Co-creation: Actively engaging clients and stakeholders in collaborative workshops and co-writing sessions to build shared understanding and ownership.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement of content and narrative strategies.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and innovative approaches within the team and across the organization.

📝 Enhancement Note: Accenture's values emphasize client success, innovation, and creating broad value. For this role, these translate to a collaborative, impact-driven culture focused on using storytelling to solve complex communication challenges in the public and healthcare sectors. The emphasis on co-creation and feedback highlights a dynamic and iterative work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be translating intricate data, policy, and strategic information into simple, engaging, and accurate narratives for diverse, non-expert audiences.

• Stakeholder Management: Navigating the expectations and needs of various stakeholders within government agencies and healthcare organizations, ensuring content alignment and buy-in.

• Adhering to Guidelines: Balancing creative storytelling with strict regulatory, accessibility (AgID), and brand guidelines.

• Pace of Change: Keeping up with evolving communication technologies, AI advancements, and best practices in content design and user experience.

Learning & Development Opportunities:

• Specialized Training: Access to Accenture's extensive learning platforms for advanced courses in storytelling, UX writing, content strategy, design thinking, and AI.

• Mentorship: Opportunities to learn from experienced storytellers, content strategists, and design leads within Accenture Song.

• Industry Exposure: Working on high-profile projects for public sector and healthcare clients provides deep industry knowledge and exposure to critical societal issues.

• Skill Expansion: Developing expertise in areas like service design, user research interpretation, and AI-assisted content creation.

📝 Enhancement Note: The challenges presented are inherent to a role that bridges complex information with public understanding. The growth opportunities are significant, leveraging Accenture's resources for continuous professional development and career advancement within a specialized, high-impact field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex data or technical information into a compelling narrative for a non-expert audience. What was your process, and what was the outcome?" (Focus on process, audience adaptation, and impact.)

• "How would you approach defining the tone of voice for a public service digital platform aiming to increase citizen engagement?" (Demonstrate understanding of tone, audience, and strategic objectives.)

• "Walk us through a project where you collaborated with UX designers or service designers. How did your content strategy complement their work?" (Highlight collaboration, integration, and shared goals.) Company & Culture Questions:

• "What interests you about Accenture Song's work in the public sector and healthcare?" (Show research and genuine interest.)

• "How do you stay updated on trends in content design, UX writing, and AI?" (Demonstrate a commitment to continuous learning.)

• "Describe a situation where you had to advocate for a particular content approach or strategy. How did you gain buy-in?" (Assess communication and persuasion skills.) Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative arc: Problem -> Your Role & Approach -> Process -> Solution (Content Examples) -> Outcome/Impact.

• Quantify Impact: Wherever possible, use metrics or qualitative feedback to demonstrate the effectiveness of your work.

• Showcase Process: Explain your thinking, research methods, and how you made design decisions.

• Highlight Collaboration: Mention how you worked with others and integrated their input.

• Be Concise and Engaging: Practice your delivery to be clear, confident, and engaging, keeping within time limits.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of strategic storytelling, user-centered design, and the ability to translate complex information into accessible content. Candidates should be ready to articulate their process, impact, and collaborative approach using specific examples from their portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Accenture Careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to public sector, healthcare, or complex data storytelling. Emphasize case studies demonstrating UX writing, content strategy, and narrative design.

• Resume Optimization: Ensure your resume clearly articulates your 3-5 years of relevant experience, focusing on achievements and responsibilities aligned with the job description (e.g., content architecture, narrative development, UX writing, stakeholder collaboration). Use keywords from the job description naturally.

• Interview Preparation: Practice your responses to common interview questions, focusing on the STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to present 2-3 key case studies from your portfolio in detail.

• Company Research: Familiarize yourself with Accenture Song's mission, recent projects, and their approach to digital transformation, particularly in the public and healthcare sectors. Understand their stated values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.