Sr. Visual Graphic Designer

📍 Job Overview

Job Title: Sr. Visual Graphic Designer

Company: Alight

Location: Gurgaon, Haryana, India

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-09-01T00:00:00

Experience Level: Senior (8-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and produce a wide range of creative assets for both digital and print channels, ensuring brand consistency and alignment with campaign objectives.

• Develop customer-facing materials such as pitch decks, proposals, and sales collateral to directly support business growth initiatives.

• Optimize creative assets for various platforms including web, mobile, social media, email, and print, maintaining a cohesive brand experience.

• Prepare production-ready files that adhere to strict technical specifications for print and digital execution.

• Collaborate closely with cross-functional teams, including content creators and sales, to ensure timely and high-quality delivery of design projects.

📝 Enhancement Note: While the title is "Sr. Visual Graphic Designer," the responsibilities and required skills strongly indicate a focus on Marketing Operations and Sales Enablement Design, emphasizing the creation of assets that directly support GTM strategies and sales processes, rather than purely artistic or branding roles. The role requires a blend of creative design expertise and a strategic understanding of how visuals drive business outcomes.

📈 Primary Responsibilities

• Design and produce a diverse array of creative assets for digital and print channels, including but not limited to: social media graphics, digital ads, brochures, one-pagers, case studies, email templates, presentations, infographics, event materials, trade show graphics, signage, direct mail, and sales collateral.

• Create engaging, results-driven marketing assets that are strategically aligned with specific campaign goals and Alight's established brand standards.

• Develop impactful customer-facing materials such as pitch decks, proposals, presentation templates, sales collateral, and branded communications designed to directly support and drive business growth.

• Adapt and optimize creative assets for various platforms, including web, mobile, social media, email, presentations, and print, ensuring a consistent and high-quality brand experience across all touchpoints.

• Prepare production-ready files that meet all technical requirements for both print and digital channels, ensuring smooth and accurate execution.

• Partner effectively with stakeholders, content creators, and sales teams to ensure the delivery of high-quality design work within established timelines.

• Manage multiple design projects simultaneously, maintaining a strong focus on detail, design quality, and project objectives.

• Perform thorough quality assurance checks to ensure accuracy, consistency, brand compliance, and production readiness of all design outputs.

• Contribute to the evolution of the Alight brand by maintaining visual standards and proactively identifying opportunities to enhance the creative effectiveness across all customer touchpoints.

📝 Enhancement Note: The extensive list of asset types (brochures, one-pagers, case studies, sales collateral, pitch decks, proposals) indicates a strong emphasis on supporting the Sales and Marketing teams. This role is crucial for Sales Enablement and GTM Strategy Execution, requiring the designer to translate complex business information and sales messages into compelling visual narratives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a senior role of this nature.

Experience: 8–10 years of professional graphic design experience, with a preference for B2B technology, digital marketing, or agency environments.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically:

  • Photoshop
  • Illustrator
  • InDesign

• Demonstrated success in designing digital advertising campaigns and social media creatives at scale, indicating an understanding of high-volume, performance-driven design.

• Strong understanding of fundamental design principles, including visual hierarchy, typography, color theory, branding, and layout principles.

• Experience with digital and print production workflows, including file management best practices for efficient asset delivery.

• Ability to interpret creative briefs, understand strategic objectives, and independently deliver compelling and effective designs.

• Working knowledge of Figma and collaborative design tools, essential for team-based workflows and efficient feedback loops.

• A robust portfolio showcasing a range of work, including social media campaigns, brand collateral, presentation design, advertising creatives, and print materials. Preferred Skills:

• Motion graphics experience using Adobe After Effects.

• Video editing experience with Adobe Premiere Pro.

• Experience with HTML email design and familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).

• Familiarity with digital asset management (DAM) systems and a strong understanding of accessibility best practices in design.

📝 Enhancement Note: The requirement for experience in "B2B technology, and digital marketing, or agency environments" combined with the emphasis on "digital advertising campaigns and social media creatives at scale" and "sales collateral" points to a need for a designer who understands driving lead generation and supporting sales cycles, not just aesthetic appeal. The mention of Figma suggests a modern, collaborative design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of design projects that demonstrate expertise in:

  • Social Media Campaigns: Examples of visually engaging and effective social media creatives that drove engagement or conversions.
  • Brand Collateral: A strong representation of brand consistency across various materials like brochures, one-pagers, and digital assets.
  • Presentation Design: Well-structured and visually appealing pitch decks, proposals, and internal/external presentation templates.
  • Advertising Creatives: Examples of digital ads (display, social) that are optimized for performance and engagement.
  • Print Materials: High-quality examples of brochures, direct mail, signage, or trade show graphics, demonstrating production readiness.

• The portfolio should clearly articulate the role played in each project, the design process followed, and the impact or results achieved (e.g., improved engagement rates, successful campaign metrics, client feedback). Process Documentation:

• Candidates are expected to demonstrate an understanding of design process workflows, from brief interpretation to final asset delivery.

• Ability to articulate how design processes are optimized for efficiency, especially in high-volume or fast-paced environments.

• Familiarity with version control and file management systems to ensure organized and accessible design assets.

📝 Enhancement Note: For a role emphasizing sales enablement and marketing assets, the portfolio should not just be a collection of pretty pictures. It needs to demonstrate the candidate's ability to translate business needs into effective visual communication tools that contribute to revenue generation and customer acquisition. The "results-driven" aspect is key here.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Sr. Graphic Designer with 8-10 years of experience in Gurgaon, India, the estimated annual salary range is ₹1,000,000 to ₹1,800,000 (approximately $12,000 - $21,500 USD, depending on current exchange rates). This range accounts for the senior level, specialized skills in B2B tech/digital marketing, and the cost of living in Gurgaon.

Benefits:

• Health Insurance: Comprehensive health coverage starting from Day One.

• Wellbeing Programs: Access to programs designed to support employee mental, physical, and emotional wellbeing.

• Retirement Plans: Structured retirement savings plans to support long-term financial security.

• Career Growth Opportunities: Opportunities for professional development, training, and advancement within a growing global organization.

• Continuing Education & Training: Support for ongoing learning and skill enhancement.

• Competitive Total Rewards Package: A holistic compensation and benefits structure.

Working Hours: Approximately 40 hours per week, typical for a full-time role. While the role is hybrid, specific days in the office may vary and are subject to team and business needs. Standard business hours in India (Asia/Kolkata) apply.

📝 Enhancement Note: The salary estimate is based on general market data for senior graphic design roles in major Indian tech hubs like Gurgaon. Specific compensation will depend on the candidate's exact experience, skill set alignment, and Alight's internal compensation bands. The benefits listed are directly from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services & Technology (specifically, benefits administration, HR technology, and consulting). Alight operates at the intersection of HR, technology, and financial services, providing complex solutions for employee benefits and wellbeing.

Company Size: Alight is a large global organization, likely falling into the 10,000+ employee category based on its scale and recognition as a "Great Place to Work" for multiple years. This size implies structured processes, diverse teams, and significant resources.

Founded: Alight has a history of being recognized as a "Great Place to Work" for the past 7 years, indicating a sustained focus on employee experience and culture. Its origin as a spin-off and subsequent growth signifies a dynamic, evolving company.

Team Structure:

• The Sr. Visual Graphic Designer likely sits within the Marketing department, potentially part of a larger Creative Services or Brand team.

• This team would collaborate closely with Marketing Operations, Content Strategy, Digital Marketing, and Sales Enablement functions.

• Reporting structure is likely to a Creative Director, Marketing Manager, or Head of Design, with dotted-line reporting or close collaboration with sales and product marketing leaders. Methodology:

• Data-Driven Design: Alight emphasizes connecting purpose with impact, suggesting that design decisions are informed by data and aimed at achieving measurable business outcomes (e.g., engagement, lead generation, sales conversion).

• Agile Collaboration: Given the need to manage multiple projects and partner with various teams, an agile or iterative approach to design and content creation is probable.

• Brand Governance: Maintaining visual standards and evolving the brand implies a structured approach to brand management and asset creation.

Company Website: https://careers.alight.com/us/en

📝 Enhancement Note: Alight's focus on "purposeful, human, united and growth-minded" values suggests a culture that balances professional rigor with employee wellbeing and collaborative spirit. The "Great Place to Work" recognition underscores a commitment to a positive and supportive work environment, which is attractive to operations and creative professionals alike.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior individual contributor position. It signifies a high level of expertise and autonomy in graphic design, with a focus on translating business objectives into effective visual communication. The "Sr." designation implies leadership in design execution, mentorship potential, and the ability to handle complex projects independently.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager. They will work closely with marketing campaign managers, content strategists, sales enablement specialists, and potentially product marketing teams. This cross-functional interaction is typical for roles supporting GTM initiatives.

Operations Impact: This role has a direct impact on Alight's Go-To-Market (GTM) strategy by creating visually compelling assets that support sales efforts, enhance marketing campaign effectiveness, and strengthen brand perception. High-quality design can influence lead generation, conversion rates, and overall customer engagement.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, video editing, or advanced digital marketing creative.

• Leadership Development: Transition into a Lead Designer or Creative Director role, managing a team or a larger portfolio of creative projects.

• Cross-Functional Moves: Potentially move into roles within Marketing Operations, Brand Management, or Sales Enablement, leveraging design expertise in a strategic capacity.

• Industry Expertise: Become a subject matter expert in designing for the HR/Benefits/Tech industry, understanding its unique visual communication needs.

📝 Enhancement Note: The growth path for a Sr. Graphic Designer at a large company like Alight typically involves either deepening technical design skills, moving into design leadership, or leveraging design expertise in a more strategic marketing or operations role. The emphasis on B2B tech and digital marketing suggests opportunities to grow within the company's GTM functions.

🌐 Work Environment

Office Type: Hybrid work environment. This means a blend of remote work and in-office presence. Alight emphasizes a "camera-on culture" for virtual interactions and may require occasional travel to physical office locations.

Office Location(s): The primary location is Gurgaon, Haryana, India. Alight is a global company with multiple offices, so occasional travel to other Alight locations might be required.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with internal teams (marketing, sales, content). The hybrid model necessitates effective communication and collaboration tools for both remote and in-office interactions.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially digital asset management (DAM) systems.

• Team Interaction: Regular interaction with colleagues through video calls, team meetings, and in-person collaboration sessions when in the office.

Work Schedule: Standard full-time hours (approximately 40 hours/week) within the Asia/Kolkata time zone. The hybrid model offers some flexibility in terms of where work is performed, but adherence to project deadlines and team availability is crucial.

📝 Enhancement Note: The "camera-on culture" and potential for occasional travel indicate a need for a candidate who is comfortable with virtual collaboration and can adapt to different work settings. The hybrid nature requires strong self-discipline and time management skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Technical/Creative Interview: A discussion with a hiring manager or senior designer. This may involve a review of your portfolio, asking about your design process, and discussing your experience with specific tools and project types. Be prepared to articulate the "why" behind your design choices.

• Skills Assessment/Challenge: A design challenge might be given, either as a take-home assignment or a live exercise, to evaluate your ability to interpret a brief, design under constraints, and deliver a relevant asset. Focus on creating an asset that supports a specific business goal (e.g., lead generation, sales enablement).

• Stakeholder/Team Interviews: Meetings with cross-functional team members (e.g., marketing, sales) to assess collaboration skills, communication style, and understanding of business needs.

• Final Interview: Potentially with a senior leader to discuss cultural fit, career aspirations, and overall alignment with Alight's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, emphasizing B2B, digital marketing, sales collateral, and social media campaigns.

• Tell a Story: For each project, clearly outline the brief/objective, your role, the problem you solved, your design process, the tools used, and the quantifiable results or impact (e.g., increased engagement, successful campaign outcome, positive client feedback).

• Showcase Versatility: Include examples of both digital and print work, demonstrating your ability to adapt designs across different mediums.

• Highlight Production Readiness: For print or digital ads, show examples that are production-ready and mention your understanding of technical specifications.

• Include Figma/Collaboration Examples: If possible, showcase work done collaboratively or using tools like Figma to demonstrate your teamwork capabilities.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the objectives, target audience, and desired outcomes of any design challenge.

• Focus on Business Impact: Frame your design decisions around how they will achieve the stated business goals (e.g., drive leads, support sales conversations).

• Demonstrate Process: Be ready to explain your thought process, from initial concept to final execution, even if the challenge is time-limited.

• Practice Presentation: Rehearse presenting your work concisely and confidently, highlighting key design choices and their strategic rationale.

📝 Enhancement Note: The emphasis on "results-driven marketing assets" and the need to support "business growth" means the portfolio review and any design challenges will likely focus on the strategic impact of the design, not just its aesthetic quality. Candidates should be prepared to discuss how their designs contribute to revenue and sales enablement.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for core design tasks.

• Figma: Working knowledge required for collaborative design workflows, wireframing, and prototyping.

• Adobe After Effects: Preferred for motion graphics and dynamic visual content.

• Adobe Premiere Pro: Preferred for video editing and production.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, familiarity with how design assets perform on digital channels (e.g., understanding basic analytics for social media or digital ads) would be beneficial for optimizing future creative. CRM & Automation:

• Marketing Automation Platforms: Familiarity with platforms like HubSpot, Marketo, or Pardot is preferred, especially concerning HTML email design and the integration of design assets into automated campaigns.

• Digital Asset Management (DAM) Systems: Familiarity is preferred for understanding how design assets are stored, organized, and utilized across the organization.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma as required tools highlights the technical foundation needed. Preferred skills in After Effects, Premiere Pro, and familiarity with marketing automation platforms suggest a desire for a designer who can contribute to a broader range of digital content and campaign execution.

👥 Team Culture & Values

Operations Values:

• Purposeful & Human: Alight values doing work with a clear purpose that positively impacts people, suggesting a design approach that is empathetic and considerate of the end-user.

• United: Emphasizes teamwork and collaboration, indicating that designers are expected to work effectively with various departments and contribute to shared goals.

• Growth-Minded: Encourages continuous learning and development, suggesting an environment where designers are supported in acquiring new skills and adapting to evolving design trends and technologies.

• Data-Driven: The company's success is linked to connecting purpose with impact, implying that design effectiveness is measured and decisions are informed by data and results.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to partner closely with stakeholders across Marketing, Sales, and potentially Product teams. This requires strong communication and the ability to translate diverse needs into cohesive visual solutions.

• Feedback & Iteration: A collaborative environment likely involves regular feedback loops and iterative design processes to refine assets and ensure they meet strategic objectives.

• Brand Stewardship: Designers play a role in maintaining and evolving the brand, requiring a shared understanding of brand guidelines and a commitment to consistent visual representation.

📝 Enhancement Note: Alight's stated values (Purposeful, Human, United, Growth-Minded) suggest a culture that values not only technical skill but also collaboration, empathy, and a desire for continuous improvement. For a designer, this means being a team player who understands the "why" behind their work and how it contributes to the broader company mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: A key challenge will be to create visually appealing designs that also strictly adhere to brand guidelines and effectively serve specific marketing or sales objectives, often under tight deadlines.

• High-Volume Asset Production: The need to produce a wide range of assets for various channels at scale can be demanding, requiring efficient workflows and strong project management skills.

• Adapting to Evolving Brand & Technology: Staying current with design trends, software updates, and Alight's evolving brand identity while delivering consistent results.

• Cross-Functional Stakeholder Management: Effectively managing expectations and incorporating feedback from diverse teams with potentially different priorities.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in motion graphics (After Effects), video editing (Premiere Pro), or advanced digital asset creation.

• GTM Strategy Acumen: Gaining a deeper understanding of sales enablement, digital marketing campaigns, and how design directly impacts revenue generation.

• Industry Knowledge: Developing expertise in designing for the unique needs of the benefits, HR technology, and financial services sectors.

• Leadership Development: Potential to grow into a design lead, mentor junior designers, or manage creative projects.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically proficient but also strategically minded, adaptable, and a strong communicator. The growth opportunities are geared towards expanding both technical capabilities and strategic business understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design an asset that supported a specific sales target or marketing campaign. What was the objective, your approach, and the outcome?" (Focus on quantifiable results and strategic alignment).

• "How do you ensure brand consistency across a wide range of digital and print assets, especially when working at scale?" (Discuss your process for managing brand guidelines and asset libraries).

• "Walk us through your process for taking a creative brief from concept to final production-ready files. What steps do you take to ensure quality and efficiency?" (Detail your workflow, including collaboration and QA). Company & Culture Questions:

• "What do you know about Alight and our mission? How do you see your design skills contributing to our purpose of building a healthier and more financially secure workforce?" (Research Alight's values, services, and recent news).

• "How do you approach collaboration with non-designers, such as sales or content teams, to ensure your designs meet their needs effectively?" (Provide examples of successful cross-functional collaboration).

• "How do you measure the success of your design work, beyond just aesthetics?" (Discuss metrics like engagement, conversion rates, feedback, and contribution to business goals). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your solution, and the impact. Use a consistent format.

• Highlight Key Projects: Focus on 2-3 projects that best demonstrate your skills in B2B, digital marketing, sales collateral, and social media campaigns.

• Quantify Results: Whenever possible, present data or metrics that show the effectiveness of your designs (e.g., "increased click-through rates by X%," "supported a campaign that generated Y leads").

• Showcase Process: Briefly explain your design thinking and workflow, including any challenges you overcame.

• Be Prepared for Live Design Exercises: Practice creating a simple social media graphic or adapting an existing asset based on a prompt.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your design skills directly support Alight's business objectives and GTM strategy. Be ready to discuss the impact of your work and your collaborative approach.

📌 Application Steps

To apply for this Sr. Visual Graphic Designer position:

• Submit your application through the Alight careers portal via the provided link.

• Curate a targeted portfolio: Select 3-5 of your strongest projects that specifically showcase experience in B2B technology, digital marketing campaigns, sales collateral, and social media creatives. Ensure each project includes a clear description of the objective, your role, your process, and the measurable results.

• Optimize your resume: Tailor your resume to highlight your 8-10 years of experience, expert proficiency in Adobe Creative Suite and Figma, and specific achievements in creating high-impact visual assets for sales and marketing. Use keywords from the job description.

• Prepare your portfolio presentation: Practice walking through your selected portfolio pieces, focusing on telling a compelling story about how your designs contribute to business objectives and drive results. Be ready to discuss your design process and strategic rationale.

• Research Alight: Understand Alight's mission, values (Purposeful, Human, United, Growth-Minded), services, and recent achievements. Prepare to articulate how your design philosophy aligns with their culture and goals, particularly in supporting their workforce solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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