Sr. UX Researcher

📍 Job Overview

Job Title: Sr. UX Researcher

Company: Coupang Internal

Location: Taipei, Taiwan

Job Type: Full-time

Category: User Experience Research / Product Operations

Date Posted: May 04, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the development and execution of comprehensive qualitative and quantitative UX research strategies and roadmaps within the Taiwan market.

• Drive product innovation and enhance the customer experience by analyzing user behavior and translating research findings into actionable insights for product development.

• Collaborate closely with cross-functional teams, including Design, Product Management, Engineering, Marketing, Operations, and Fulfillment, to inform strategic product decisions.

• Employ cutting-edge research methodologies to ensure high-quality, reliable research outputs and maintain a competitive edge in the e-commerce sector.

📝 Enhancement Note: This role is critical for Coupang's expansion and customer-centric approach in Taiwan, requiring a Sr. UX Researcher to bridge user needs with business objectives in a fast-paced e-commerce environment. The emphasis on "fanatical culture of customer centricity" and "world leading innovation" suggests a need for proactive, data-driven research that directly influences product strategy and roadmap.

📈 Primary Responsibilities

• Develop and own the overarching qualitative and quantitative research strategy and roadmap for the Taiwan region, aligning with global product objectives.

• Design and implement innovative research programs utilizing the latest methodologies to deeply understand customer behavior, needs, and pain points.

• Conduct rigorous analysis of research data to derive actionable insights that inform product strategy, feature development, and user experience improvements.

• Partner closely with Design and Product Owners to develop strategic rationales for new features and product iterations, ensuring user-centricity.

• Collaborate effectively with diverse cross-functional teams (UX, Product, Engineering, Marketing, Operations, Fulfillment) to integrate research findings into the product development lifecycle.

• Champion user needs and advocate for data-driven decision-making across the organization, fostering a strong understanding of customer insights.

• Contribute to shaping the future state of Coupang's products and categories through impactful research, identifying new opportunities for innovation.

📝 Enhancement Note: The responsibilities highlight a strategic leadership component for the Sr. UX Researcher, not just execution. Owning the "overall qual/quan research strategy and roadmap" implies significant autonomy and influence over research direction and priorities. The collaboration with "Operations, and Fulfillments" specifically points to the need for understanding backend processes and their impact on the customer journey, a key aspect of e-commerce operations.

🎓 Skills & Qualifications

Education:

Experience:

• Over 5 years of hands-on experience applying qualitative and quantitative research methodologies within a consumer-oriented business model.

• Proven track record of partnering closely with Design and Product owners to develop strategy and rationale for product features.

Required Skills:

• Expertise in a wide range of qualitative research methodologies (e.g., user interviews, ethnographic studies, focus groups).

• Proficiency in quantitative research methods (e.g., surveys, A/B testing analysis, statistical analysis).

• Strong analytical skills to interpret complex data sets and derive actionable insights.

• Experience in User Experience (UX) Research, Market Research, Consumer Analysis, and Usability Testing.

• Ability to develop and manage research strategy and roadmaps.

• Excellent communication and presentation skills, with the ability to articulate complex findings clearly to various stakeholders.

Preferred Skills:

• Domain knowledge in the e-commerce and/or food delivery sectors.

• Understanding of the complexities of a marketplace or consumer platform business model.

• Experience conducting efficient research planning and execution under resource and time constraints.

• Familiarity with data analysis tools and techniques relevant to UX research.

• Excellent written and verbal communication skills in English.

📝 Enhancement Note: The "over 5 years of experience" combined with "Sr." in the title suggests a need for seasoned professionals who can operate independently and mentor others. The preferred qualification regarding e-commerce/food delivery domain knowledge is crucial for understanding the specific operational challenges and user behaviors within Coupang's business model.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable projects showcasing the end-to-end UX research process, from problem definition to insight generation and impact measurement.

• Case studies detailing the application of both qualitative and quantitative research methodologies to solve complex user problems.

• Examples of how research insights directly influenced product strategy, design decisions, and ultimately led to measurable improvements in customer experience or business metrics.

• Evidence of ability to manage research projects with defined timelines and deliverables, particularly within agile development cycles.

Process Documentation:

• Showcase a structured approach to research planning, including defining research objectives, selecting appropriate methodologies, and recruiting participants.

• Illustrate methods for synthesizing research findings into clear, compelling, and actionable insights for product and design teams.

• Demonstrate experience in presenting research outcomes to diverse audiences, including senior leadership, and influencing product roadmaps.

• Provide examples of how research has been iterated upon or revisited to track impact and inform ongoing product development.

📝 Enhancement Note: For a Senior role, a portfolio is essential for demonstrating strategic thinking and impact. Candidates should prepare to showcase not just the what of their research, but the how and why, with a clear emphasis on how their work directly contributed to product success and operational efficiency within a consumer-facing context.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for experienced UX Researchers in Taipei, Taiwan, and Coupang's status as a major tech company, an estimated annual salary range for a Sr. UX Researcher would be NT$1,200,000 - NT$2,000,000 (New Taiwan Dollars). This range accounts for the 5-10 years of experience requirement, the strategic nature of the role, and the cost of living in Taipei.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (PTO), including vacation days, sick leave, and public holidays.

• Retirement savings plan or pension contribution.

• Opportunities for professional development, including access to training, conferences, and workshops.

• Employee stock options or purchase programs, reflecting Coupang's status as a major tech IPO.

• Potential for performance-based bonuses and incentives.

• Subsidized meals or on-site dining facilities.

Working Hours:

The standard working hours are expected to be 40 hours per week, typically Monday to Friday. However, given the dynamic nature of the e-commerce industry and Coupang's rapid growth, flexibility may be required to meet project deadlines and critical research needs.

📝 Enhancement Note: The salary estimate is based on aggregate data for senior-level UX Researcher roles in Taipei, Taiwan, from reputable compensation data providers and general market trends for the tech industry. The benefits are standard for large tech companies and are tailored to attract experienced talent in a competitive market.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce & Logistics. Coupang operates a sophisticated end-to-end e-commerce and logistics network, positioning itself as a leader in rapid delivery, low prices, and customer-centric innovation. The company has a strong track record of disrupting traditional market dynamics.

Company Size: Coupang is a large, rapidly growing global technology company, evidenced by its status as the 5th largest US tech IPO. This implies a structured, yet agile, corporate environment with significant resources and opportunities for impact.

Founded: Coupang was founded with a vision to revolutionize the e-commerce experience, emphasizing customer obsession and operational excellence from its inception. This history underpins its current focus on innovation and customer centricity.

Team Structure:

• The UX team is likely structured to support product lines or specific customer journeys, with a leadership tier responsible for setting regional strategy.

• The Sr. UX Researcher will report into UX leadership for Taiwan and work closely with Product Management and Engineering leads.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on analyzing customer behavior and market trends.

• Agile development methodologies are likely employed, requiring research to be integrated seamlessly into iterative product development cycles.

• A culture of continuous improvement and innovation drives the pursuit of best-in-class solutions and operational efficiencies.

Company Website: https://www.coupang.com/

📝 Enhancement Note: Coupang's "fanatical culture of customer centricity" and "track record of world leading innovation" suggests a high-performance environment where user insights are not just collected but actively used to drive significant business outcomes and strategic shifts. The integration of logistics and fulfillment into the UX research context highlights the operational complexity and the need for researchers to understand the entire customer journey.

📈 Career & Growth Analysis

Operations Career Level: This Sr. UX Researcher role sits at a mid-to-senior level within the UX discipline. It requires a professional capable of independent strategic planning, execution, and influencing product direction, rather than solely executing research tasks. The role is pivotal in translating complex user needs into actionable product strategies within a major e-commerce operation.

Reporting Structure: The role reports into the Taiwan UX leadership team, indicating a significant level of responsibility and autonomy. Regular interaction with senior stakeholders across Product, Engineering, Marketing, and Operations is expected, providing exposure to strategic decision-making processes.

Operations Impact: The Sr. UX Researcher's work will have a direct and substantial impact on Coupang's ability to deliver a best-in-class customer experience in Taiwan, influencing product innovation, customer satisfaction, and ultimately, market share and revenue growth. Insights derived from research will directly inform operational improvements and strategic priorities.

Growth Opportunities:

• Leadership Development: Potential to move into a UX Research Lead or Manager role, overseeing a team and setting broader research agendas for specific product areas or the entire Taiwan market.

• Specialization: Opportunity to deepen expertise in specific areas of e-commerce UX, such as mobile commerce, logistics, or customer loyalty programs, or to develop advanced skills in emerging research methodologies.

• Cross-functional Advancement: Potential to transition into Product Management, User Experience Design leadership, or even strategic roles within Operations or Marketing, leveraging strong analytical and strategic thinking skills.

• Global Exposure: As Coupang is a global company, there may be opportunities to collaborate on international research initiatives or relocate to other global offices.

📝 Enhancement Note: This role offers a clear path for career progression within a rapidly growing tech giant. The emphasis on strategic ownership and cross-functional collaboration provides a strong foundation for future leadership roles, both within UX and other operational departments at Coupang.

🌐 Work Environment

Office Type: This role is designated as "On-site," indicating a traditional office-based work environment. This fosters in-person collaboration, team cohesion, and immediate access to colleagues for spontaneous problem-solving and brainstorming sessions.

Office Location(s): Taipei, Taiwan. This location offers a vibrant urban setting with access to a large talent pool and a dynamic business ecosystem. Specific office details regarding amenities and location within Taipei would be provided during the interview process.

Workspace Context:

• Collaborative Environment: The workspace is designed to encourage interaction and knowledge sharing among UX researchers, designers, product managers, and engineers.

• Technology & Tools: Access to industry-standard UX research tools, software, and potentially specialized hardware for testing and analysis will be provided.

• Team Interaction: Regular team meetings, cross-functional project syncs, and informal discussions are integral to the daily workflow, supporting a culture of shared learning and problem-solving.

Work Schedule:

The standard work schedule is typically 40 hours per week, Monday to Friday. Given Coupang's fast-paced environment and focus on innovation, there may be instances where flexibility is required to meet critical project deadlines or conduct time-sensitive research. This flexibility is often balanced with the company's commitment to employee well-being.

📝 Enhancement Note: The on-site requirement for this role suggests that Coupang values in-person collaboration and the organic exchange of ideas that a physical office environment facilitates, especially for roles deeply integrated with product development and operational teams.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and portfolio highlighting relevant UX research experience and impact.

2. Recruiter Screen: Initial conversation to assess basic qualifications, experience alignment, and cultural fit.

3. Hiring Manager Interview: In-depth discussion focusing on research strategy, methodology, problem-solving approach, and leadership potential.

4. Portfolio Review & Presentation: A dedicated session where candidates present 1-2 key case studies from their portfolio, demonstrating their research process, insights, and impact. This is often a critical evaluation point for senior roles.

5. Cross-functional Interviews: Meetings with key stakeholders (e.g., Product Managers, Designers, Engineers, Operations leads) to assess collaboration skills and ability to integrate research into product development.

6. Final Interview: May involve senior leadership or a panel to make a final decision on fit and potential.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem you solved, your role, the methodologies used, and most importantly, the tangible outcomes and business impact of your research. Quantify results whenever possible (e.g., "increased conversion by X%", "reduced user errors by Y%").

• Showcase Process: Detail your end-to-end research process, from planning and participant recruitment to synthesis and recommendations. Highlight how you adapted your approach based on constraints.

• Tell a Story: Structure your case studies as narratives. Explain the context, the challenges, your actions, and the results. Make it engaging and easy to follow.

• Tailor to Coupang: If possible, subtly weave in how your skills and experience align with Coupang's customer-centric approach and innovation-driven culture.

Challenge Preparation:

• Be prepared for potential hypothetical research scenarios or design challenges related to e-commerce or logistics.

• Practice articulating your thought process clearly and concisely.

• Demonstrate how you would approach research within a fast-paced, agile environment with competing priorities.

• Be ready to discuss how you handle ambiguity and deliver actionable insights with limited resources or time.

📝 Enhancement Note: The portfolio review is a crucial step for senior roles. Candidates should select projects that best demonstrate strategic thinking, leadership, and measurable impact on product and business outcomes, particularly those relevant to consumer-facing platforms and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Qualitative Research Tools: User interview platforms (e.g., Zoom, Google Meet), note-taking tools (e.g., Dovetail, Notion), affinity mapping software (e.g., Miro, Mural).

• Quantitative Research Tools: Survey platforms (e.g., SurveyMonkey, Qualtrics, Google Forms), A/B testing platforms (e.g., Optimizely, VWO), data analysis software (e.g., SPSS, R, Python for statistical analysis).

• Prototyping & Design Tools (for review/understanding): Figma, Sketch, Adobe XD.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior on the platform).

• BI & Dashboarding Tools: Tableau, Power BI, Looker (for reviewing synthesized data and reporting findings).

• Product Analytics: Mixpanel, Amplitude (for tracking user engagement and feature adoption).

CRM & Automation:

• CRM Systems (for context): While not directly managed, understanding how CRM data informs customer segmentation and targeting can be beneficial.

• Project Management Tools: Jira, Asana, Trello (for tracking research projects and team workflows).

📝 Enhancement Note: While the Sr. UX Researcher's primary focus is on research tools, familiarity with the broader MarTech and Product Analytics stacks used by Product, Marketing, and Operations teams is advantageous for effective cross-functional collaboration and for understanding the full impact of their research.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep-seated commitment to understanding and serving customer needs, driving every decision and innovation.

• Innovation: A drive to constantly explore new ideas, technologies, and methodologies to deliver world-leading solutions.

• Execution Excellence: A focus on delivering high-quality work efficiently and effectively, meeting demanding timelines and standards.

• Data-Driven Decision Making: Relying on rigorous analysis and insights to guide strategy and product development, minimizing guesswork.

• Collaboration: Fostering strong partnerships across teams to achieve shared goals and ensure a cohesive user experience.

Collaboration Style:

• Proactive Partnership: Actively engaging with Product, Design, Engineering, and Operations teams early and often to integrate research into the development lifecycle.

• Insight Sharing: Regularly disseminating research findings and insights through presentations, reports, and informal discussions to ensure widespread understanding and adoption.

• Feedback Loops: Encouraging open feedback on research plans, methodologies, and findings to refine approaches and build consensus.

• Cross-functional Problem Solving: Working collectively to tackle complex user and business challenges, leveraging diverse perspectives.

📝 Enhancement Note: Coupang's emphasis on "customer centricity" and "innovation" suggests a culture that values deep user understanding and creative problem-solving. The Sr. UX Researcher will be expected to embody these values and champion them within their research practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Navigating rapid product development cycles and evolving market demands requires agility and efficient research planning.

• Balancing Research Rigor with Speed: Ensuring high-quality, reliable research while meeting tight deadlines in an agile setting.

• Cross-functional Alignment: Effectively communicating complex research findings and influencing diverse stakeholders with potentially competing priorities.

• Understanding Operational Complexity: Grasping the intricacies of Coupang's e-commerce and logistics network to accurately contextualize user behavior and research findings.

Learning & Development Opportunities:

• Advanced Methodologies: Opportunity to explore and implement cutting-edge UX research techniques, including AI-driven insights, advanced behavioral analytics, and longitudinal studies.

• E-commerce Domain Expertise: Deepen knowledge of the e-commerce landscape, supply chain, and consumer behavior specific to online retail and delivery services.

• Leadership and Mentorship: Develop leadership skills through mentoring junior researchers and contributing to the strategic direction of the UX team.

• Industry Exposure: Potential to attend industry conferences, workshops, and training programs to stay abreast of the latest trends in UX research and e-commerce.

📝 Enhancement Note: The challenges presented are inherent to working in a high-growth tech company like Coupang, particularly in the competitive e-commerce sector. These challenges also serve as opportunities for significant professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive research strategy for a new product or feature. What were the key components, and how did you ensure it aligned with business goals?" (Focus on strategic planning, roadmap development, and alignment with business objectives.)

• "How do you balance the need for deep, qualitative insights with the demand for rapid, quantitative data in an agile development environment?" (Demonstrate understanding of mixed-methods research and agile constraints.)

Company & Culture Questions:

• "Coupang prides itself on customer centricity and innovation. How would your research approach embody these values?" (Connect your past work and philosophy to Coupang's core values.)

• "How have you collaborated with operations or fulfillment teams in previous roles? What was the nature of that collaboration, and what impact did it have?" (Highlight experience with operational aspects of the customer journey.)

Portfolio Presentation Strategy:

• Select High-Impact Projects: Choose 2-3 projects that best showcase your strategic thinking, methodological breadth, and demonstrable impact on product and business metrics.

• Structure for Clarity: For each project, clearly outline: The Business Problem/Opportunity, Your Role & Responsibilities, Research Questions, Methodology, Key Findings, Recommendations, and Impact/Outcome.

• Quantify Impact: Wherever possible, use data and metrics to illustrate the success of your research.

• Showcase Collaboration: Briefly mention how you worked with cross-functional teams and integrated findings into the product lifecycle.

• Be Prepared for Deep Dives: Anticipate questions about your methodology choices, data synthesis, and how you handled any challenges encountered.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical UX research skills but also strategic thinking, cross-functional collaboration, and the ability to drive tangible business impact within a fast-paced, customer-obsessed organization like Coupang.

📌 Application Steps

To apply for this Sr. UX Researcher position:

• Submit your application through the Coupang Internal Greenhouse portal.

• Curate Your Portfolio: Select 2-3 of your most impactful UX research projects. Focus on case studies that demonstrate strategic thinking, end-to-end process, and measurable business outcomes relevant to consumer-facing platforms or operational improvements. Prepare to present these clearly and concisely.

• Tailor Your Resume: Highlight your 5+ years of experience in qualitative and quantitative research, specifically mentioning consumer-oriented business models, e-commerce, and cross-functional collaboration. Use keywords from the job description such as "UX Research," "Research Strategy," "Product Innovation," and "Customer Experience."

• Prepare for Case Study Presentation: Practice articulating your portfolio projects, focusing on the "why," "how," and "what" of your research, and crucially, the impact and ROI. Be ready to discuss your research process and decision-making under pressure.

• Research Coupang: Understand Coupang's mission, values, business model (e-commerce, logistics), and recent news. Be prepared to discuss how your skills and experience align with their customer-centric and innovation-driven culture, and how you would approach research challenges within their specific operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.