Senior UX/UI Webdesigner (m/w/d)

📍 Job Overview

Job Title: Senior UX/UI Webdesigner (m/w/d)

Company: Pammys™ (dieseo GmbH)

Location: Hamburg, Germany / Kiel, Schleswig-Holstein, Germany

Job Type: Full-time, Permanent

Category: UX/UI Design, E-commerce Operations

Date Posted: June 04, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the digital user experience for a rapidly growing European footwear brand, focusing on conversion-driven design and brand perception.

• The Senior UX/UI Designer will be responsible for developing and managing the overall UX strategy and design systems across the entire customer journey.

• Key responsibilities include designing high-impact landing pages, optimizing product pages, and leveraging data from heatmaps, analytics, and A/B tests to drive continuous improvement.

• This position demands a strong blend of creative design skills, analytical thinking, and a deep understanding of user psychology within the e-commerce and D2C landscape.

📝 Enhancement Note: This role is positioned within the broader context of GTM (Go-To-Market) operations, specifically focusing on the digital customer acquisition and retention touchpoints. The emphasis on conversion, user journey optimization, and data-driven decisions highlights its direct impact on revenue generation and customer lifetime value, aligning it closely with revenue operations principles.

📈 Primary Responsibilities

• Develop and own the UX strategy across the entire customer journey, from initial landing page engagement to post-purchase experiences, ensuring a cohesive and optimized user flow.

• Conceptualize, design, and iterate on high-impact landing pages for marketing campaigns, product launches, and promotional activities, with a stringent focus on conversion rate optimization (CRO) and brand consistency.

• Lead the evolution of website architecture and user flows, incorporating hypothesis generation, prioritization based on performance data, and rigorous validation through user research and testing.

• Create, maintain, and evolve a scalable design system, establishing binding standards and guidelines to ensure consistency and efficiency across all digital touchpoints and cross-functional teams.

• Design and continuously optimize product detail pages (PDPs), newsletter templates, and CRM communication layouts (e.g., for Klaviyo), informed by performance metrics and user behavior data.

• Utilize user research methodologies, heatmaps, website analytics (e.g., Google Analytics), and A/B testing platforms to derive actionable insights and formulate prioritized improvement initiatives.

• Design and optimize the careers page to effectively attract and engage top talent, ensuring it reflects the company's brand and culture.

• Collaborate closely with Performance Marketing, CRM, Development, and Creative teams to ensure designs are implemented quickly, efficiently, and at scale, maintaining high quality standards.

📝 Enhancement Note: The responsibilities clearly indicate a strategic role focused on driving measurable business outcomes through user-centric design. The emphasis on A/B testing, analytics, and CRO suggests a strong alignment with performance marketing operations and a need for a data-driven approach to design strategy, directly impacting revenue and customer acquisition efficiency.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, UX/UI, Media Design, or a comparable qualification. Experience:

• 5-6 years of professional experience in UX/UI design, with a strong preference for experience within the E-commerce or Direct-to-Consumer (D2C) sectors. Required Skills:

• Proven expertise in UX strategy development and execution across the full customer lifecycle.

• Strong proficiency in conversion-optimized design principles and a deep understanding of user psychology in digital environments.

• Advanced skills in design and prototyping tools such as Figma, Adobe XD, or similar industry-standard software.

• Demonstrated ability to think analytically and make data-informed design decisions, utilizing metrics from analytics platforms and A/B testing.

• Experience in developing and implementing scalable design systems and style guides.

• Proficiency in conducting user research, usability testing, and interpreting qualitative and quantitative data.

• Excellent understanding of modern web design trends and best practices for responsive design.

• Structured, self-driven work ethic with a high commitment to quality and detail.

• Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.

• Very good command of both German and English languages (written and spoken). Preferred Skills:

• Experience designing for high-growth e-commerce brands.

• Familiarity with CRM platforms like Klaviyo for template design and optimization.

• Understanding of front-end development principles to facilitate collaboration with developers.

• Experience with heatmap and session recording tools (e.g., Hotjar, Crazy Egg).

📝 Enhancement Note: The experience requirement of 5-6 years suggests a mid-to-senior level role, implying the candidate is expected to contribute strategically and potentially mentor junior designers. The emphasis on D2C/E-commerce and conversion optimization strongly points towards a role with direct impact on revenue, aligning with GTM and Revenue Operations functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-6 years of UX/UI design work, with a significant emphasis on E-commerce or D2C projects.

• Clear demonstration of the candidate's role and contributions to key projects, highlighting specific design challenges and solutions.

• Examples of high-impact landing pages, product pages, or user flows designed with a clear focus on conversion rate optimization (CRO).

• Evidence of developing and utilizing design systems or style guides to ensure brand consistency and design efficiency across digital platforms.

• Case studies detailing the process of user research, data analysis (including A/B testing results), and the subsequent implementation of design improvements. Process Documentation:

• Showcase projects where you have defined and managed UX strategies, documenting the approach from initial concept to execution and iteration.

• Provide examples of how you have analyzed user behavior data (e.g., heatmaps, analytics, user feedback) to inform design decisions and drive measurable improvements.

• Illustrate your process for collaborating with cross-functional teams (e.g., Marketing, Development) to bring designs from concept to live implementation efficiently.

• Demonstrate experience with A/B testing methodologies, including hypothesis formulation, test design, analysis of results, and iterative design adjustments.

📝 Enhancement Note: For a Senior UX/UI role in a fast-paced e-commerce environment, a portfolio is critical. It should not only showcase aesthetic design but also demonstrate a strategic, data-driven approach to problem-solving and a tangible impact on business objectives like conversion rates. The ability to articulate process and demonstrate ROI is key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior UX/UI Designers with 5-6 years of experience in major German cities like Hamburg, the estimated annual gross salary range is €55,000 - €75,000. This range can vary based on specific qualifications, portfolio strength, and final negotiation. Benefits:

• Personal Growth: Opportunities for professional and personal development in an environment that encourages initiative and ownership.

• Direct Impact & Fast Decisions: A culture where ideas are valued over titles, allowing for hands-on involvement and tangible impact.

• Modern Offices: Centrally located, inspiring offices in Kiel and Hamburg with excellent team spirit.

• Mobility Allowance: A Deutschlandticket is provided to support daily commuting.

• Corporate Benefits: Access to exclusive discounts and benefits from numerous partner companies.

• Flexible Working Hours: Flexible scheduling with a flexitime account to accommodate work-life balance.

• Wellpass Membership: Access to a wide range of sports and wellness facilities across Germany.

• Individual Further Education: Support for professional development through training, coaching, and learning opportunities.

Working Hours:

• Standard full-time position, likely around 40 hours per week, with flexible working hours and a flexitime account.

📝 Enhancement Note: The salary estimate is based on market data for similar roles in Germany, considering the specified experience level and location. The benefits package is comprehensive and aligns with modern employee expectations, particularly the emphasis on flexibility, growth, and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Footwear, Fashion & Comfort)

Company Size: 100+ employees. This indicates a mid-sized, rapidly scaling company that likely offers both structure and agility. For operations professionals, this means opportunities to build and refine processes while still having direct access to leadership and the ability to influence change.

Founded: Approximately 4 years ago. This implies a relatively young, dynamic company culture focused on rapid growth, innovation, and adapting to market demands. The company has achieved significant growth, reaching a 9-digit revenue target.

Team Structure:

• The team comprises over 100 individuals across various functions including Marketing, Technology, Creative, Operations, and Logistics.

• The UX/UI Designer will likely report to a Head of Design, Product Lead, or potentially a Marketing/Digital Lead, and will work closely with Performance Marketing, CRM, Development, and Creative teams.

• Cross-functional collaboration is emphasized, with designers expected to work "on eye level" with other departments to bring designs live. Methodology:

• Data-Driven Decision Making: Strong reliance on user research, heatmaps, analytics, and A/B tests to inform design strategies and validate hypotheses.

• Conversion Optimization: A core focus on designing experiences that drive sales and improve conversion rates.

• Scalable Systems: Emphasis on developing design systems and scalable processes to support rapid growth.

• Agile Implementation: Commitment to bringing designs live quickly and efficiently through close collaboration with development teams.

Company Website: https://dieseo.de/ (Note: This is the parent company, Pammys™ specific details might be on their own platform or within the job posting itself.)

📝 Enhancement Note: The company's rapid growth and focus on building a global brand suggest an energetic, results-oriented environment. Operations professionals will find opportunities to implement robust systems and processes to support scaling, while also experiencing a culture that values innovation and quick execution.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a position beyond junior or mid-level. It requires significant autonomy, strategic input, and the ability to mentor or guide less experienced team members. In an operations context, this seniority implies responsibility for key digital touchpoints that directly impact customer acquisition and revenue.

Reporting Structure: The Senior UX/UI Designer will likely report to a Head of Design, a Product Manager, or a Director of Digital Marketing/E-commerce. They will collaborate closely with peers in Performance Marketing, CRM, Development, and Creative departments, acting as a key contributor to the go-to-market strategy through design.

Operations Impact: The role has a direct and significant impact on the company's revenue and growth. By optimizing the user experience and conversion rates across digital platforms, the designer influences customer acquisition, sales volume, and brand perception, all critical metrics for revenue operations and GTM success. The focus on designing "experiences that sell and scale" underscores this impact.

Growth Opportunities:

• Leadership Development: Potential to grow into a lead design role, managing a team of UX/UI designers, or to specialize further in UX strategy or product design leadership.

• Skill Expansion: Opportunities to deepen expertise in areas like CRO, user psychology, advanced analytics, and potentially front-end development principles through cross-functional collaboration and company-provided training.

• Strategic Contribution: Influence the company's digital strategy and brand direction, contributing to major product launches and marketing initiatives.

• Career Progression in E-commerce: Develop a strong career path within the high-growth e-commerce sector, with potential for advancement within Pammys™ or to similar senior roles in other D2C/e-commerce companies.

📝 Enhancement Note: The "Senior" designation, coupled with the emphasis on strategic UX development and direct impact on conversion, positions this role as a critical component of the GTM and Revenue Operations stack. Growth opportunities should focus on expanding influence, strategic ownership, and potential leadership within the digital product and marketing operations sphere.

🌐 Work Environment

Office Type: The company operates modern, centrally located offices in Kiel and Hamburg, emphasizing an inspiring atmosphere and strong team spirit. This suggests a collaborative, in-person work environment designed to foster creativity and teamwork.

Office Location(s):

• Hamburg: Großer Burstah 3, 20457 Hamburg, Germany.

• Kiel: Gaardener Ring 11, 24143 Kiel, Germany.

These are accessible, urban locations conducive to employee commute and engagement.

Workspace Context:

• Collaborative Environment: The emphasis on team spirit and working "on eye level" indicates an open and communicative workspace where designers can easily interact with marketing, development, and creative teams.

• Tools and Technology: Access to industry-standard design tools (Figma, Adobe XD) and analytics platforms is expected. The company likely provides the necessary hardware and software to support high-quality design work.

• Interaction Opportunities: Frequent opportunities for cross-functional collaboration on projects, design reviews, and brainstorming sessions are anticipated.

Work Schedule:

• Full-time position with flexible working hours and a flexitime account. This allows employees to manage their schedules while ensuring core business hours are covered for collaboration and project delivery. The expectation is likely an on-site presence to facilitate team interaction and project momentum.

📝 Enhancement Note: The on-site requirement, combined with flexible hours, suggests a company that values in-person collaboration and team synergy for rapid iteration and problem-solving, common in fast-paced growth environments. This is typical for roles requiring close coordination with development and marketing teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present selected projects from their portfolio, discussing their design process, decision-making rationale, and the impact of their work (e.g., on conversion rates). This will be followed by technical questions related to UX/UI principles, design systems, and relevant tools.

• Cross-functional Collaboration Interview: An interview with key stakeholders from Performance Marketing, Development, or Creative to assess collaboration style, communication skills, and ability to work effectively in a team environment.

• Final Interview: A discussion with senior leadership (e.g., Head of Design, Product Lead) to assess strategic thinking, cultural fit, and long-term potential within the company.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your role, the design solution, and the measurable results (e.g., % increase in conversion, reduction in bounce rate, user satisfaction improvements). Quantify whenever possible.

• Showcase Process: Detail your design process, including user research, wireframing, prototyping, A/B testing, and iteration. Explain why you made certain design choices.

• Highlight Collaboration: Include examples of how you worked with cross-functional teams (developers, marketers) and how you managed feedback.

• Design Systems: If applicable, showcase examples of design systems or style guides you have developed or contributed to, emphasizing scalability and consistency.

• Tool Proficiency: Ensure your portfolio reflects proficiency with industry-standard tools like Figma or Adobe XD.

Challenge Preparation:

• Be prepared for a potential design challenge or case study exercise. This might involve analyzing a given scenario (e.g., optimizing a specific landing page) and proposing design solutions with justifications.

• Practice articulating your design strategy clearly and concisely, focusing on how your proposed solutions align with business goals like conversion and brand building.

• Be ready to discuss your approach to data utilization (analytics, A/B tests) and how you would prioritize design efforts in a fast-paced environment.

📝 Enhancement Note: For a Senior UX/UI role, the interview process will heavily emphasize a candidate's ability to demonstrate strategic thinking, measurable impact, and strong collaboration skills. The portfolio is the primary tool for showcasing these capabilities, so preparation should focus on presenting case studies that highlight problem-solving and business results.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable and preferred), Adobe XD, Sketch. Proficiency in at least one is essential.

• Collaboration & Project Management: Tools like Jira, Asana, Trello, or similar for task management and workflow tracking.

• Design System Management: Figma's component libraries, Zeplin, or similar for documentation and handoff.

Analytics & Reporting:

• Web Analytics: Google Analytics (essential for understanding user behavior and performance metrics).

• Heatmaps & Session Recording: Hotjar, Crazy Egg, or similar tools for visualizing user interaction on web pages.

• A/B Testing Platforms: Google Optimize, Optimizely, VWO, or in-house solutions for hypothesis testing and conversion rate optimization.

CRM & Automation:

• CRM/Marketing Automation: Klaviyo (specifically mentioned for newsletter/CRM templates), Salesforce, HubSpot, or similar platforms for customer data management and communication.

Other Potential Tools:

• User research platforms (e.g., UserTesting.com)

• Version control for design assets (e.g., Abstract)

📝 Enhancement Note: Proficiency in Figma is increasingly becoming a standard requirement for UX/UI roles, especially in dynamic e-commerce environments. The mention of Klaviyo specifically highlights the importance of designing effective marketing communications. A strong understanding of analytics and A/B testing tools is crucial for data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of user needs and behaviors to create intuitive and engaging digital experiences that drive satisfaction and loyalty.

• Data-Driven Excellence: A commitment to using data (analytics, A/B tests, user research) to inform design decisions, measure impact, and continuously optimize performance.

• Agility & Speed: Embracing a fast-paced environment where quick iteration, rapid prototyping, and efficient implementation are key to staying ahead in the competitive e-commerce market.

• Collaboration & Ownership: Fostering a team-oriented environment where individuals take ownership of their work, communicate openly, and collaborate effectively across departments to achieve shared goals.

• Innovation & Continuous Improvement: A mindset of constantly seeking new ways to enhance user experience, explore emerging design trends, and improve digital processes for greater efficiency and impact.

Collaboration Style:

• Cross-Functional Integration: Working closely and proactively with Performance Marketing, CRM, Development, and Creative teams, acting as a bridge between user needs and technical/marketing execution.

• Constructive Feedback: Engaging in open dialogue, providing and receiving constructive feedback during design reviews and project discussions to collectively elevate the quality of digital products.

• Shared Goal Orientation: Aligning design efforts with broader business objectives, ensuring that all digital initiatives contribute to the company's growth, conversion targets, and brand vision.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings related to UX/UI design and conversion optimization with the wider team.

📝 Enhancement Note: The company's rapid growth and focus on building a global brand suggest a culture that values initiative, results, and adaptability. For operations professionals, this means an environment where process improvement and the implementation of efficient systems are highly valued, contributing directly to scalable growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced D2C environment, the challenge is to deliver high-quality, conversion-optimized designs quickly without compromising user experience or brand integrity.

• Data Interpretation and Action: Effectively translating complex data from analytics, heatmaps, and A/B tests into actionable design improvements that yield measurable results.

• Cross-Functional Alignment: Ensuring seamless collaboration and clear communication with diverse teams (e.g., Development, Marketing) who may have different priorities or technical constraints.

• Scalability of Design Systems: Developing and maintaining a robust design system that can effectively support rapid product expansion and evolving brand aesthetics across multiple digital touchpoints.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization strategies, including advanced A/B testing methodologies and user behavior analysis.

• UX Strategy & Product Leadership: Develop skills in strategic UX planning, user journey mapping, and potentially transitioning into product management or lead design roles.

• E-commerce Best Practices: Gain extensive experience in the nuances of designing for high-growth e-commerce and D2C brands, understanding key drivers of online sales and customer loyalty.

• New Technologies & Trends: Stay abreast of emerging design tools, methodologies, and digital trends relevant to e-commerce and user experience.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design function within the company.

📝 Enhancement Note: The challenges presented are typical for senior roles in high-growth e-commerce companies. They offer significant opportunities for professional development, particularly in areas critical to revenue operations and GTM strategy, such as data-driven optimization and scalable process implementation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved conversion rates on a key e-commerce page. What was your process, what data did you use, and what were the results?" (Focus on quantifiable impact and data-driven approach).

• "How would you approach designing a new feature for our website to ensure it aligns with our brand and drives user engagement?" (Demonstrate strategic thinking and user-centricity).

• "Walk us through your process for developing or contributing to a design system. What are the key components and benefits?" (Highlight experience with scalable design solutions).

• "How do you prioritize design tasks when faced with multiple urgent requests from different departments (e.g., Marketing, Development)?" (Showcase prioritization skills and understanding of business impact). Company & Culture Questions:

• "Based on your understanding of Pammys™, what do you see as the biggest UX opportunities and challenges for our brand?" (Demonstrate research and critical thinking about the company's digital presence).

• "How do you ensure your design work aligns with a brand's identity and marketing objectives?" (Assess understanding of brand consistency and marketing integration).

• "Describe your experience working in cross-functional teams. How do you handle disagreements or conflicting feedback?" (Evaluate collaboration and communication skills). Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 projects that best showcase your senior-level experience, problem-solving abilities, and measurable results, particularly in e-commerce/D2C.

• Structure Your Narrative: For each project, clearly outline the business problem, your specific role and contributions, the design process (research, ideation, testing, iteration), the final solution, and the quantifiable outcomes.

• Highlight Data & Metrics: Emphasize how data (analytics, A/B tests, user feedback) informed your decisions and how you measured success. Use charts and graphs if possible.

• Focus on Scalability: Discuss how your designs and any systems you developed (e.g., design systems) contribute to the company's ability to scale efficiently.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, technical considerations, and collaboration process.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a blend of creative talent, strategic thinking, analytical rigor, and collaborative prowess. Candidates should be ready to articulate their process and impact in a way that resonates with business objectives, particularly revenue generation and customer acquisition.

📌 Application Steps

To apply for this Senior UX/UI Webdesigner position:

• Submit your application through the provided link on the Personio career portal.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 of your strongest projects relevant to e-commerce, D2C, conversion optimization, and design systems. Clearly articulate your role, process, and quantifiable results for each.

• Resume Optimization: Tailor your resume to highlight keywords such as UX/UI Design, E-commerce, D2C, Conversion Rate Optimization (CRO), Design Systems, Figma, Adobe XD, User Research, A/B Testing, and data-driven design. Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio projects, focusing on storytelling, articulating your design process, and explaining the business impact of your work. Prepare to answer questions about strategy, collaboration, and your approach to data analysis.

• Company Research: Thoroughly research Pammys™ – its brand, products, target audience, and recent growth. Understand their digital presence and identify potential areas for UX/UI improvement to demonstrate your strategic thinking during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.