Senior Brand & Marketing Designer

📍 Job Overview

Job Title: Senior Brand & Marketing Designer

Company: Flare

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-06-24

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead and execute end-to-end digital design initiatives across various marketing channels including landing pages, email campaigns, social media content, advertisements, and video assets.

• Drive the evolution of Flare's brand identity, visual language, and overall tone of voice to ensure consistent and impactful market representation.

• Leverage data analytics and user feedback to inform design decisions, optimize asset performance, and maximize engagement and return on investment (ROI).

• Collaborate cross-functionally with Product, Marketing, and R&D teams to align design strategies with business objectives and product development.

• Utilize AI and emerging design tools to enhance creative quality, accelerate production workflows, and maintain a competitive edge in digital marketing.

📝 Enhancement Note: While the title is "Senior Brand & Marketing Designer," the described responsibilities and required skills lean heavily into a specialized digital marketing design role, with a strong emphasis on data-driven optimization and tool proficiency. This implies a need for operations-minded creatives who can translate business goals into measurable design outcomes.

📈 Primary Responsibilities

• Evolve and maintain Flare's brand guidelines, ensuring consistency in visual identity and tone of voice across all digital touchpoints.

• Design and produce high-converting landing pages optimized for user experience and lead generation.

• Develop engaging email marketing templates and assets that drive customer engagement and conversion funnels.

• Create compelling social media graphics and ad creatives tailored for various platforms to maximize reach and impact.

• Design visual elements for video content, including storyboards, motion graphics, and end cards, to enhance storytelling and brand messaging.

• Implement data-driven design strategies by analyzing campaign performance metrics and user feedback to iterate and improve creative assets.

• Partner with Product and Marketing teams to translate campaign objectives and user insights into effective visual communication strategies.

• Proactively explore and integrate new design tools and AI technologies to streamline workflows and elevate creative output.

• Track and report on the performance of design assets, focusing on key metrics such as engagement rates, conversion rates, and ROI.

• Champion the brand's visual identity internally and externally, ensuring all creative outputs align with Flare's strategic goals.

📝 Enhancement Note: The responsibilities highlight a need for a designer who not only has strong creative skills but also a keen understanding of marketing operations and performance metrics. The emphasis on "data-driven creative" and "ROI" suggests this role is integral to marketing operations' success in driving measurable business outcomes.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Visual Communication, Graphic Design, or a related field from a respected institution such as Bezalel, Shenkar, or equivalent. Experience:

• Minimum of 5 years of progressive experience in digital design, with a significant focus on B2C marketing environments.

• Proven track record of leading brand evolution and executing comprehensive digital marketing campaigns. Required Skills:

• Visual Identity & Branding: Expertise in developing and evolving brand systems, visual identities, and brand guidelines.

• Digital Marketing Design: Proficient in designing for landing pages, email marketing, social media, digital advertising, and video.

• Design Software Proficiency: Advanced skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and After Effects.

• Data-Driven Design: Ability to interpret analytics, user feedback, and performance data to inform design decisions.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate and defend design decisions to stakeholders.

• AI & Emerging Tools: Experience or willingness to learn and integrate AI tools (e.g., Claude, Weavy) into the design workflow.

• User Experience (UX) Principles: Understanding of UX best practices to create intuitive and engaging digital interfaces.

• English Fluency: Native or near-native written and spoken English proficiency.

Preferred Skills:

• Experience with landing page builders (e.g., Unbounce, Leadpages, Webflow).

• Motion graphics and animation skills beyond basic After Effects use.

• Understanding of A/B testing methodologies for creative optimization.

• Experience in the Legal Technology sector.

📝 Enhancement Note: The requirement for a degree from specific design schools (Bezalel, Shenkar) indicates a strong emphasis on foundational design principles and a high standard for creative talent. The combination of advanced design tools and AI integration points towards an operations-focused role where efficiency and cutting-edge techniques are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies demonstrating end-to-end project ownership from concept to execution. Each case study should highlight the problem, your creative process, the tools used, and the measurable results achieved.

• Brand Evolution Examples: Include projects that illustrate your ability to develop or significantly evolve a brand's visual identity and tone of voice.

• Digital Marketing Asset Showcase: Feature a diverse range of digital marketing assets, including high-converting landing pages, impactful ad creatives, engaging social media posts, and effective email campaign designs.

• Performance Metrics Integration: Clearly present the performance data and ROI for your design work, showcasing how your creative contributions impacted key business objectives (e.g., conversion rates, engagement, lead generation).

• Tool Proficiency Demonstration: Implicitly or explicitly demonstrate your proficiency with core design tools such as Figma and the Adobe Suite within your portfolio projects.

Process Documentation:

• Design Workflow Documentation: Be prepared to discuss your typical design workflow, from brief intake and ideation to final asset delivery and performance analysis.

• Collaboration & Feedback Loops: Illustrate how you incorporate feedback from cross-functional teams (Product, Marketing, R&D) into your design process and how you manage design reviews.

• System Integration & Tool Utilization: Be ready to explain how you leverage specific design tools and potentially AI or automation within your workflow to enhance efficiency and quality.

📝 Enhancement Note: For a "Senior" role, the portfolio is critical. It needs to go beyond just aesthetics and demonstrate strategic thinking, process management, and a clear understanding of how design impacts business operations and revenue. The emphasis on data and ROI is key for operations-focused roles.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Brand & Marketing Designers with 5-10 years of experience in Tel Aviv, Israel, the estimated annual salary range is NIS 250,000 - NIS 400,000. This range accounts for the specialized skill set, B2C experience, and the demand for data-driven creative professionals in the tech industry. Benefits:

• Comprehensive health insurance coverage.

• Stock options or equity participation, reflecting the growth-stage nature of the company.

• Generous paid time off (PTO) and vacation days.

• Professional development budget for courses, conferences, and workshops related to design and marketing operations.

• Opportunities for team-building events and company retreats.

• Access to state-of-the-art design tools and technology.

• Potential for hybrid work arrangements or flexible scheduling, depending on team needs and individual performance. Working Hours:

• Standard full-time working hours, typically around 40 hours per week. While the role is on-site, there may be flexibility for occasional remote work or adjusted schedules based on project demands and team agreements.

📝 Enhancement Note: The salary range provided is an estimate based on typical compensation for senior-level design roles in the Israeli tech market, considering the company's industry (Legal Tech), funding status, and the specific requirements of the role. This estimate is intended to provide a benchmark and should be verified directly with Flare.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (LegalTech). Flare is at the forefront of modernizing legal service delivery through innovative technology solutions, aiming to improve access to justice and streamline attorney-client interactions.

Company Size: Likely a growing startup or scale-up, indicated by recent VC funding and the rapid pace described. This suggests a dynamic environment with opportunities for significant impact and rapid career progression.

Founded: Founded relatively recently (implied by "reimagining" and VC funding), suggesting a culture that is agile, forward-thinking, and focused on disruption.

Team Structure:

• The designer will be part of the Marketing team, reporting to the Head of Marketing or a similar leadership role.

• Close collaboration is expected with Product Managers, R&D Engineers, and other Marketing specialists (e.g., content creators, performance marketers).

• The team is likely structured to be cross-functional, with a focus on agile methodologies and rapid iteration. Methodology:

• Data-Driven Decision Making: Emphasis on using analytics, A/B testing, and user feedback to guide all creative and marketing strategies.

• Agile & Iterative Design: A culture of rapid prototyping, testing, and iteration to quickly adapt to market feedback and performance data.

• Cross-Functional Collaboration: Integrated workflows where design, product, and marketing teams work in tandem to achieve shared objectives.

• Innovation & Experimentation: Encouragement to explore new tools, technologies (including AI), and creative approaches to drive growth and efficiency.

Company Website: https://www.helloflare.com/

📝 Enhancement Note: The company's focus on legal technology and its startup/scale-up nature imply a culture that values innovation, efficiency, and measurable results. For a designer, this means being comfortable with data, rapid iteration, and contributing directly to business growth.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role. It signifies a level of expertise where the designer is expected to operate with significant autonomy, lead design initiatives, mentor junior team members (potentially), and influence strategic decisions related to brand and marketing creative. The role requires not just execution but also strategic input and problem-solving.

Reporting Structure: The Senior Brand & Marketing Designer will likely report to the Head of Marketing or a Director of Marketing. They will work closely with Product Management, R&D, and other marketing functions, forming a key part of the Go-To-Market (GTM) operations.

Operations Impact: The designer's work will directly influence Flare's market perception, customer acquisition, and user engagement. By creating high-performing digital assets and a strong brand identity, they will contribute directly to lead generation, conversion rates, customer retention, and ultimately, revenue growth. This role is critical in translating the company's value proposition into compelling visual narratives that resonate with target audiences.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Design Lead or Art Director role as the marketing team and company scale.

• Specialization: Opportunity to deepen expertise in specific areas like UX/UI for marketing platforms, advanced motion graphics, or AI-driven design optimization.

• Cross-Functional Development: Gain exposure to product strategy, marketing analytics, and GTM operations, broadening skill sets beyond pure design.

• Mentorship: Opportunity to mentor junior designers and contribute to building a strong internal design culture.

• Strategic Influence: Increased involvement in strategic brand and marketing planning as the company grows.

📝 Enhancement Note: The "Senior" title, combined with the emphasis on data and ROI, positions this role as a strategic partner within the marketing operations framework, not just an executor. Growth opportunities should focus on expanding influence and leadership within the marketing and GTM functions.

🌐 Work Environment

Office Type: On-site. The role is based in Flare's Tel Aviv office, suggesting a collaborative, in-person work environment.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This vibrant tech hub offers a dynamic professional ecosystem.

Workspace Context:

• Collaborative Space: The office environment is likely designed to foster collaboration, with open workspaces, meeting rooms, and areas for informal brainstorming sessions.

• Technology-Rich Environment: Access to high-performance workstations, industry-standard design software, and potentially specialized hardware for creative tasks.

• Cross-Functional Interaction: Ample opportunities to interact with colleagues from Product, Marketing, R&D, and potentially Sales, fostering a holistic understanding of the business.

• Startup Culture Amenities: Expect a modern office setup, possibly with perks like snacks, coffee, and social events designed to build team cohesion.

Work Schedule: Primarily standard business hours, but the fast-paced startup environment may require flexibility to meet project deadlines. However, the emphasis on "data-driven" and "performance tracking" implies a results-oriented approach rather than strict adherence to hours, with a focus on achieving outcomes.

📝 Enhancement Note: An on-site role in a Tel Aviv tech hub implies a dynamic, collaborative, and potentially demanding work environment. The focus on collaboration with cross-functional teams is key for understanding the operational context of design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: A detailed review of your portfolio with the hiring manager (likely Head of Marketing) and potentially a senior designer or product lead. Expect in-depth questions about your creative process, problem-solving skills, and how you've used data to drive design outcomes.

• Design Challenge/Case Study: You may be asked to complete a short design exercise or present a detailed case study from your portfolio that directly addresses a marketing challenge relevant to Flare. This will assess your ability to apply your skills to real-world scenarios.

• Cross-Functional Interviews: Meetings with key stakeholders from Product and R&D to evaluate collaboration skills and understanding of broader business objectives.

• Final Interview: A conversation with a senior leader (e.g., CEO, VP of Marketing) to assess strategic thinking, cultural alignment, and long-term potential.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly state the objective, your role, the process, and most importantly, the quantifiable results (e.g., "Increased landing page conversion by 15%", "Reduced ad spend by 10% through optimized creative").

• Showcase the Process: Don't just show final designs; articulate your thought process, research, ideation, and iteration stages. Explain why you made certain design decisions.

• Highlight Data Integration: Emphasize how you used data, user feedback, or A/B testing to inform and refine your designs.

• Tailor to Flare: Understand Flare's brand and target audience. If possible, include a speculative piece or highlight projects that demonstrate your ability to design for a similar B2C legal tech audience.

• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Suite, After Effects, and any AI tools you've used.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the problem statement, target audience, and objectives.

• Focus on Strategy: Demonstrate strategic thinking behind your design choices. How does your design solve the business problem?

• Time Management: Allocate your time effectively during the challenge. Prioritize core elements and be prepared to present your rationale clearly.

• Presentation Skills: Practice presenting your work concisely and persuasively, focusing on the impact and process.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, problem-solving capabilities, and an operations-minded approach to design. A strong portfolio with measurable results is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and design system management. Expect high-level proficiency required.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout and design of more complex marketing collateral (less likely for purely digital, but possible).

• After Effects: For motion graphics, animation, and video asset creation. Proficiency is key for modern digital marketing.

• AI Design Tools: Experience or demonstrated willingness to learn and integrate tools like Claude (for content ideation/copywriting assistance), Weavy, or other AI-powered design assistants to enhance efficiency and creativity.

Analytics & Reporting:

• Google Analytics (or similar): To track website and landing page performance, understanding user behavior and conversion metrics.

• Marketing Automation Platform Analytics: (e.g., HubSpot, Marketo) for email campaign performance and lead tracking.

• Social Media Analytics Tools: Native platform insights (Facebook, Instagram, LinkedIn) or third-party tools for ad and content performance.

• Data Visualization Tools: Basic understanding of how to interpret dashboards and reports, potentially using tools like Tableau or Looker if integrated into marketing operations.

CRM & Automation:

• CRM System (e.g., Salesforce, HubSpot CRM): Understanding how marketing assets integrate with lead management and sales processes.

• Landing Page Builders: Experience with platforms like Unbounce, Leadpages, or Webflow, which are often used for rapid deployment and A/B testing of marketing pages.

📝 Enhancement Note: The emphasis on a modern, integrated toolset including AI is significant. This role requires a designer who is tech-savvy and understands how design tools integrate into broader marketing operations and technology stacks for measurable outcomes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A core value centered around using data and analytics to inform every design and marketing decision, ensuring measurable impact and continuous improvement.

• User-Centricity: A commitment to understanding and serving the needs of both attorneys and clients, translating user insights into intuitive and effective design solutions.

• Innovation & Agility: A culture that embraces experimentation, adopts new technologies (like AI), and iterates quickly to stay ahead in the fast-paced legal tech market.

• Collaboration & Transparency: Open communication and strong partnerships across Product, Marketing, and R&D teams, fostering a shared sense of ownership and accountability.

• Impact & Results: A focus on delivering tangible business outcomes, where design contributions are measured by their direct impact on engagement, conversion, and revenue.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing strategists, product managers, and engineers, requiring clear communication and the ability to translate complex ideas into visual concepts.

• Feedback-Rich Environment: A culture that encourages constructive feedback on designs, with an emphasis on iterative improvement and collective problem-solving.

• Agile Workflow: Collaboration will likely follow agile methodologies, involving regular check-ins, sprint reviews, and adaptive planning to respond to evolving project needs and market dynamics.

• Shared Ownership: A mentality where the success of a campaign or product feature is a collective responsibility, with design playing a crucial role in achieving GTM success.

📝 Enhancement Note: The company values emphasize a blend of creative innovation with a rigorous, data-informed operational approach. A candidate who thrives on measurable impact and cross-functional teamwork will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Integrity with Performance Metrics: The primary challenge will be creating visually compelling designs that also meet stringent performance targets (e.g., conversion rates, engagement). This requires a nuanced understanding of both aesthetics and data.

• Rapid Iteration in a Fast-Paced Environment: As a startup, Flare will likely move quickly. The designer must be adaptable, able to produce high-quality work under tight deadlines, and comfortable with frequent changes.

• Integrating AI Effectively: Learning and implementing new AI tools to enhance workflow without compromising creative quality or brand consistency will be an ongoing challenge and opportunity.

• Translating Complex Legal Concepts: Simplifying and visually communicating the value of sophisticated legal technology to a diverse audience (attorneys and consumers) demands strong conceptual thinking and clear visual storytelling.

Learning & Development Opportunities:

• Mastering AI in Design: Opportunities to become an expert in leveraging AI tools for creative workflows, potentially setting new standards within the company.

• Deepening Marketing Operations Knowledge: Gaining hands-on experience with marketing analytics, A/B testing frameworks, and CRM/marketing automation systems, enhancing your understanding of the GTM machine.

• Strategic Brand Development: Involvement in higher-level brand strategy discussions and contributing to the long-term vision of Flare's market presence.

• Mentorship and Leadership: Potential to mentor junior designers and contribute to building a robust design function within a growing company.

• Industry Exposure: Engaging with the LegalTech industry, understanding its unique challenges and opportunities for design and marketing innovation.

📝 Enhancement Note: The challenges presented are directly tied to the operational demands of a growth-stage tech company, requiring a proactive and adaptable mindset. Growth opportunities are framed around developing specialized skills and strategic influence within the marketing and GTM functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data or user feedback to significantly alter a design direction. What was the outcome?" (Focus on your process: data source, analysis, design change, and measurable impact).

• "How would you approach designing a landing page for a new Flare feature aimed at [specific target audience, e.g., small law firms]? What key elements would you prioritize, and how would you measure success?" (Demonstrate strategic thinking, understanding of conversion funnels, and data-driven approach).

• "Imagine we need to create a series of social media ads to drive sign-ups. Walk us through your process from brief to final assets, including how you'd ensure creative effectiveness and ROI." (Showcase your end-to-end workflow, collaboration, and focus on results). Company & Culture Questions:

• "Based on what you know about Flare and the legal tech industry, what opportunities do you see for our brand's visual identity?" (Demonstrate research and strategic thinking about brand positioning).

• "How do you stay updated with the latest design trends and technologies, especially AI tools, and how would you integrate them into our workflow?" (Highlight your commitment to continuous learning and innovation).

• "Describe your experience working in a fast-paced, startup-like environment. How do you manage competing priorities and tight deadlines?" (Assess your adaptability and resilience). Portfolio Presentation Strategy:

• Tell a Story: For each case study, structure your presentation like a narrative: the challenge, your approach/process, the solutions you implemented, and the results achieved.

• Quantify Everything: Use numbers and data points to demonstrate the impact of your work. If exact numbers aren't available, use reasonable estimates or describe the direction of impact (e.g., "improved engagement," "increased click-through rates").

• Showcase Your Process: Include sketches, wireframes, iterations, and explain why you made certain decisions. This shows your strategic thinking beyond just the final aesthetic.

• Highlight Tool Proficiency: Be ready to discuss specific techniques or workflows within Figma, Adobe Suite, or After Effects that were critical to your projects.

• Address AI Integration: If you've used AI tools, be prepared to explain how they assisted your process and what the benefits were.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you collaborated with teams.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative skill but also strategic thinking, operational awareness (data, ROI, process), and adaptability, all crucial for a senior role in a dynamic company.

📌 Application Steps

To apply for this Senior Brand & Marketing Designer position:

• Submit your application through the Comeet application link provided.

• Portfolio Customization: Ensure your portfolio is up-to-date, highlights relevant B2C digital marketing and branding projects, and clearly showcases quantifiable results and your design process. Tailor the introduction or highlighted projects to align with Flare's mission and industry.

• Resume Optimization: Update your resume to emphasize your 5+ years of experience, proficiency in key design tools (Figma, Adobe Suite, After Effects), experience with data-driven design, and any AI tool integration. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your experience, design philosophy, and how your skills align with Flare's needs. Be ready to discuss specific projects from your portfolio in detail, focusing on process, challenges, and measurable outcomes.

• Company Research: Thoroughly research Flare, its products, its target audience, and its competitors. Understand their current brand presence and identify potential areas for creative enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.