(Senior) Graphic Designer / Mediengestalter / Creative Designer – Social Media Ads (m/w/d)

📍 Job Overview

Job Title: (Senior) Graphic Designer / Mediengestalter / Creative Designer – Social Media Ads (m/w/d)

Company: Pammys™ (dieseo GmbH)

Location: Hamburg, Germany / Kiel, Schleswig-Holstein, Germany

Job Type: Festanstellung (Permanent Employment)

Category: Marketing / Creative & Media / Art & Design / Retail Operations

Date Posted: 2026-06-04

Experience Level: Mid-Level (2-5 years suggested)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for the rapid scaling of Pammys' e-commerce brand by creating high-volume, conversion-focused static image ads for social media and performance marketing channels.

• The Graphic Designer will be an integral part of a "content machine," responsible for the consistent production, testing, and optimization of advertising creatives.

• Key focus areas include developing scroll-stopping designs with a clear message that drive sales and adhering to brand guidelines while maintaining a pragmatic, high-output approach.

• Collaboration with Performance Marketing, Creative Strategy, and the UGC team is essential to ensure creative alignment and iterative improvement of ad performance.

📝 Enhancement Note: While the title suggests a graphic designer role, the description emphasizes the "performance" aspect and "selling" power of the designs, indicating a strong connection to revenue generation and GTM strategy. This role is less about pure aesthetic design and more about data-driven creative for direct response marketing. The "high output" and "content machine" phrasing implies a need for efficiency and scalability, aligning with revenue operations principles of maximizing throughput.

📈 Primary Responsibilities

• Design and produce high-volume static image advertisements (Image Ads) for social media platforms (Meta, Google, Native Ads) to support performance marketing campaigns.

• Develop visually compelling and conversion-oriented creatives that effectively stop users from scrolling and encourage engagement and purchases.

• Execute creative development primarily within Figma, with Canva also being an acceptable tool for rapid iteration.

• Foster close collaboration with the Performance Marketing team to understand campaign objectives, target audiences, and key performance indicators (KPIs).

• Partner with the Creative Strategy and User-Generated Content (UGC) teams to ensure creative consistency and leverage diverse content sources.

• Engage in an iterative design process, actively participating in A/B testing of creatives, analyzing performance data, and implementing optimizations based on results.

• Adapt and apply existing brand guidelines, including layouts, color palettes, typography, and imagery, to ensure a cohesive brand identity across all ad creatives.

• Prepare and format creatives for various aspect ratios and platforms, including 1:1, 16:9, and 9:16 formats, to maximize reach and impact on different social media channels.

📝 Enhancement Note: The responsibilities highlight a direct link to performance marketing goals and revenue generation through conversion-focused ad creation. The emphasis on "high output" and "iterative work" suggests a need for efficiency and adaptability, core tenets of operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Media Design, or a related creative field is highly beneficial.

Experience: Proven experience as a Graphic Designer, Mediengestalter, or Creative Designer, with a demonstrated ability to produce a high volume of work efficiently.

Required Skills:

• Proficiency in Figma for design and layout creation; experience with Canva is also acceptable.

• Strong understanding of visual hierarchy, clean design principles, and the ability to craft clear, impactful messages.

• Demonstrated ability to work quickly and structure tasks for high output and consistent production.

• Experience in adapting and applying brand guidelines to creative assets.

• Openness to constructive feedback and a pragmatic approach to design, prioritizing effectiveness over perfectionism.

• Familiarity with preparing creatives for various digital formats and aspect ratios (1:1, 16:9, 9:16). Preferred Skills:

• Prior experience in e-commerce, social media advertising, or performance marketing creative development.

• Understanding of conversion optimization principles and how design impacts user behavior.

• Familiarity with UGC (User-Generated Content) integration into advertising creatives.

• Basic knowledge of typography and color theory to enhance visual communication.

📝 Enhancement Note: The emphasis on Figma and a high-output, pragmatic approach suggests a need for efficient workflows and tool mastery, aligning with operations best practices. While not explicitly stated, an understanding of performance marketing metrics would be a significant advantage for this role, bridging creative output with business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of static ad creatives designed for social media and performance marketing campaigns.

• Include examples that demonstrate a strong understanding of conversion-driven design principles and the ability to create "scroll-stopping" visuals.

• Highlight projects where you successfully applied brand guidelines and adapted designs for different platforms and formats.

• Provide evidence of a high-output workflow, possibly through a case study or description of your process for managing multiple creative requests simultaneously.

• Demonstrate experience in iterative design, showing how you tested, optimized, and improved creatives based on performance feedback. Process Documentation:

• Be prepared to discuss your workflow for concept development, design execution, and final asset delivery within a fast-paced environment.

• Describe how you manage feedback and revisions from stakeholders in a collaborative setting.

• Explain your approach to ensuring brand consistency across a high volume of creative assets.

• Articulate how you would contribute to a "content machine" that prioritizes speed, efficiency, and measurable results.

📝 Enhancement Note: For a role focused on high-volume creative production for performance marketing, a portfolio that clearly illustrates efficiency, adaptability, and a results-oriented approach to design is paramount. Candidates should be ready to discuss their process for rapid iteration and optimization, showcasing how they translate creative concepts into tangible business outcomes.

💵 Compensation & Benefits

Salary Range: Based on the company's rapid growth, its status as a fast-growing e-commerce brand, and the mid-level experience suggested for this role in Germany, a competitive salary range for a Graphic Designer specializing in Social Media Ads in Hamburg or Kiel would typically fall between €40,000 and €55,000 annually. This is an estimate and actual compensation will depend on the candidate's specific experience, skills, and the final negotiation.

Benefits:

• Attractive Remuneration: Competitive salary with performance-based recognition and rewards for exceptional contributions.

• Steep Career Path: Significant opportunities for professional growth and advancement, with new positions consistently emerging due to rapid company expansion.

• Part of a Success Story: Contribute actively to Europe's fastest-growing footwear brand, with involvement in internationalization and new market entries.

• Short Decision Paths: Streamlined processes with minimal bureaucracy and efficient decision-making.

• Modern Work Environment: State-of-the-art new office spaces in Hamburg or Kiel, centrally located and individually equipped.

• Appreciation & Open Communication: A culture that values employee input, with honest, direct, and peer-level communication.

• Continuous Development: Regular, paid training sessions and opportunities to learn from experienced experts.

• Additional Perks: Free drinks, travel subsidies, employee vouchers, team events, and access to corporate benefits programs.

Working Hours: The role implies a standard full-time work week, likely around 40 hours, with an "office-first" approach encouraging on-site presence.

📝 Enhancement Note: The salary estimate is based on German market data for graphic design roles with a performance marketing focus, considering the company's described growth trajectory and location. The benefits package emphasizes career progression and a fast-paced, dynamic work environment, which are attractive to ambitious professionals in the e-commerce and marketing sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Fashion & Footwear, Retail. Pammys operates in a highly competitive and rapidly evolving online retail landscape, where brand perception, customer engagement, and efficient marketing are critical for sustained growth.

Company Size: Over 100 employees, indicating a mid-sized company that is past its startup phase but still maintains agility and a growth-oriented mindset. This size allows for more direct impact and less bureaucracy than a large corporation.

Founded: While the exact founding year isn't specified, the company highlights rapid growth within its first three to four years, positioning itself as a dynamic and scaling entity.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department, working closely with a dedicated Performance Marketing team.

• Collaboration is expected with Creative Strategy and the UGC team, suggesting a cross-functional approach to content creation and campaign execution.

• The company emphasizes short decision paths and a pragmatic approach, indicating a relatively flat hierarchy within operational teams. Methodology:

• Data-Driven Creativity: The role requires creating ads with a "clear focus on conversion," implying that design decisions are informed by performance data and A/B testing.

• Agile Content Production: The description of being "part of a content machine" and producing creatives "every week" points to an agile, iterative methodology for content creation and campaign deployment.

• Scalability Focus: The company's rapid growth and internationalization goals mean that operational processes, including creative production, must be designed for scalability and high throughput.

Company Website: [Link to company website would ideally be here, e.g., dieseo.de or pammys.com]

📝 Enhancement Note: The company culture is characterized by rapid growth, a focus on performance, and an agile, collaborative environment. For operations professionals, this means opportunities for significant impact and career acceleration within a dynamic, results-oriented organization. The "office-first" policy in Hamburg or Kiel suggests a preference for in-person collaboration and team synergy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level or potentially Senior Graphic Designer, depending on prior experience. It requires a solid foundation in design principles and software, coupled with the ability to operate efficiently within a performance marketing context. The potential for growth into senior design roles or even team lead positions is high given the company's rapid expansion.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Head of Performance Marketing. They will work collaboratively with peers in Performance Marketing, Creative Strategy, and UGC.

Operations Impact: The work of the Graphic Designer directly impacts revenue by creating advertising assets that drive customer acquisition and sales. Their ability to produce effective, conversion-focused ads is critical to the success of Pammys' performance marketing spend and overall business growth. This role is a key component of the Go-To-Market (GTM) strategy for customer acquisition.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative design, conversion optimization, and specific platform ad strategies (Meta, Google).

• Leadership: Potential to move into a Senior Graphic Designer or Art Director role, mentoring junior designers and leading creative projects.

• Cross-Functional Development: Gain exposure to performance marketing strategy, campaign management, and UGC integration, broadening skill sets beyond pure design.

• Brand Building: Contribute to the development and evolution of a rapidly scaling European e-commerce brand.

📝 Enhancement Note: The emphasis on "steep career path" and "performance is seen and rewarded" suggests that ambitious individuals who deliver results can expect significant opportunities for advancement. The role offers a direct line of sight into revenue generation and the ability to influence GTM strategies through creative output.

🌐 Work Environment

Office Type: The company describes its offices in Hamburg and Kiel as "modern," "new-build," and "individually equipped," suggesting a contemporary and comfortable workspace. The "office-first" policy indicates a preference for in-person collaboration.

Office Location(s):

• Hamburg: Großer Burstah 3, 20457 Hamburg. This is a central location within the city, likely offering good public transport access.

• Kiel: Gaardener Ring 11, 24143 Kiel, Schleswig-Holstein. This location is also described as central.

Workspace Context:

• Collaborative Environment: The emphasis on "short decision paths" and "open communication" suggests a collaborative atmosphere where ideas are shared freely.

• Tools & Technology: While specific hardware isn't detailed, the requirement for Figma implies access to modern design software and necessary hardware to run it efficiently.

• Team Interaction: The role involves close collaboration with Performance Marketing and Creative Strategy teams, fostering regular interaction and knowledge sharing.

Work Schedule: A standard full-time work week of approximately 40 hours is implied, with an "office-first" approach. Flexibility might be available, but the core expectation is on-site presence.

📝 Enhancement Note: The description of modern offices and a collaborative culture points to a positive and productive work environment. For operations professionals, a well-equipped and collaborative workspace is crucial for efficient execution and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience, design skills, and understanding of performance-driven creative.

• Design Challenge/Task: You will likely be asked to complete a practical design task, possibly creating an ad concept for Pammys based on a brief, or a series of rapid design iterations. This tests your speed, Figma proficiency, and ability to align with brand guidelines and conversion goals.

• Team/Hiring Manager Interview: A discussion about your experience, approach to design, understanding of performance marketing, and how you fit into the company culture. Be prepared to discuss your portfolio in detail.

• Final Interview: Potentially with a senior leader, focusing on career aspirations and long-term fit within the company's growth trajectory.

Portfolio Review Tips:

• Highlight Performance Focus: Showcase examples where your designs demonstrably contributed to campaign success, conversion rates, or sales. Use metrics if possible.

• Demonstrate Speed & Volume: Include a section or note that illustrates your ability to produce a high volume of creatives efficiently.

• Showcase Figma Mastery: Ensure your portfolio clearly displays your skills in Figma, including complex layouts, component usage, and prototyping if applicable.

• Brand Alignment: Include examples of how you've successfully adapted designs to specific brand guidelines and target audiences.

• Iterative Process: If possible, show a "before and after" of a creative that was optimized based on performance data.

Challenge Preparation:

• Understand Pammys: Thoroughly research Pammys’ current ads, brand aesthetic, target audience, and value proposition.

• Figma Proficiency: Practice creating various ad formats quickly in Figma. Familiarize yourself with common design patterns and best practices for social media ads.

• Conversion Principles: Refresh your understanding of what makes an ad effective for direct response marketing (clear CTAs, compelling visuals, concise messaging).

• Brand Guidelines: Study Pammys’ existing brand guidelines to ensure your challenge output aligns perfectly.

📝 Enhancement Note: The emphasis on a practical design task and portfolio review highlights the critical need for candidates to demonstrate not just creative talent but also efficiency, adaptability, and a results-oriented mindset relevant to performance marketing operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the primary design tool required. Proficiency in creating complex layouts, using components, auto-layout, and collaborative features is essential.

• Canva: While secondary to Figma, proficiency in Canva is also noted as acceptable, suggesting it may be used for simpler or faster ad variations.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, an understanding of how to interpret basic performance metrics from platforms like Meta Ads Manager or Google Ads will be highly beneficial for optimizing creatives. CRM & Automation:

• Not directly relevant to this role's core function but awareness of how ad creatives feed into the overall customer journey and sales funnel managed by CRM systems could be advantageous.

📝 Enhancement Note: The explicit requirement for Figma positions it as a core operational tool for this role. Candidates should be prepared to discuss their experience and efficiency with this platform, as it directly impacts their ability to contribute to the high-output demands of the role.

👥 Team Culture & Values

Operations Values:

• High Output & Efficiency: A core value is the ability to produce a significant volume of high-quality work quickly and consistently, viewing themselves as a "content machine."

• Pragmatism Over Perfectionism: The team values getting things done effectively and efficiently, rather than getting bogged down in endless refinement. Decisions are made pragmatically.

• Data-Driven Impact: Designs are expected to "sell," implying a strong focus on measurable results and conversion rates, rather than purely aesthetic considerations.

• Collaboration & Openness: The company fosters open communication and values employee input, encouraging a team-oriented approach to problem-solving.

• Growth Mindset: Embracing rapid scaling, internationalization, and continuous learning is key to fitting into this dynamic environment.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Performance Marketing, Creative Strategy, and UGC teams is fundamental.

• Iterative Feedback Loops: The culture supports testing, feedback, and continuous improvement of creatives based on performance data.

• Direct & Honest Communication: Expectations are set clearly, and feedback is delivered directly and constructively.

📝 Enhancement Note: The company culture prioritizes speed, results, and collaboration. For operations professionals, understanding and adapting to this fast-paced, data-informed, and team-oriented environment is crucial for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Quality at High Volume: The primary challenge will be consistently producing effective, on-brand creatives at the rapid pace required by the performance marketing team.

• Adapting to Evolving Trends: Social media ad trends and platform algorithms change quickly; staying current and adapting designs accordingly will be ongoing.

• Balancing Creativity with Performance: Effectively translating performance data and marketing objectives into compelling visual advertising without sacrificing brand integrity.

• Feedback Assimilation: Quickly incorporating feedback from multiple stakeholders and iterating designs efficiently.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing ads that specifically drive conversions and ROI for e-commerce.

• Platform Expertise: Gain in-depth knowledge of ad creative best practices for Meta, Google, and other performance marketing channels.

• Data Analysis Skills: Develop a better understanding of how to interpret ad performance metrics and apply those insights to design decisions.

• Brand Growth Contribution: Be part of a rapidly scaling brand and gain experience in building a global presence.

• Career Progression: Opportunities to move into senior design roles, art direction, or even management within the expanding marketing team.

📝 Enhancement Note: The role presents a significant opportunity for growth by tackling the challenges of high-volume, performance-driven creative production. Candidates who thrive in fast-paced, results-oriented environments will find ample opportunities to develop specialized skills and advance their careers.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing an ad creative for a specific target audience, considering the goal of maximizing conversions?" (Focus on your process, audience research, and conversion-centric design principles.)

• "Describe your workflow for creating a high volume of static ad creatives in a week. How do you prioritize and manage your time?" (Highlight your efficiency, use of tools like Figma, and organizational skills.)

• "Walk us through a design you created that significantly impacted campaign performance. What was your role, what were the results, and what did you learn?" (Be ready to present a case study from your portfolio, focusing on metrics and impact.) Company & Culture Questions:

• "What do you know about Pammys and our brand? How would you ensure your designs align with our brand guidelines?" (Show you've done your research and understand brand consistency.)

• "How do you handle constructive criticism or differing opinions on your designs from team members or managers?" (Emphasize your collaborative spirit and pragmatic approach.)

• "This role requires a high output. How do you maintain creativity and quality under pressure?" (Discuss your strategies for efficiency and managing creative burnout.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your best work, with a focus on performance-oriented creatives. Use clear headings and brief descriptions for each project.

• Quantify Results: Where possible, include data points, metrics, or case study summaries that demonstrate the effectiveness of your designs.

• Demonstrate Figma Proficiency: Be ready to walk through a Figma file, explaining your process, use of components, and any time-saving techniques.

• Highlight Speed & Adaptability: Select projects that show your ability to work quickly and adapt to different brand requirements or campaign goals.

• Tell a Story: For each key project, explain the challenge, your approach, the solution, and the outcome, tying it back to business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also an understanding of performance marketing, efficiency, and a collaborative, results-driven mindset. Being prepared to discuss specific examples of impact and demonstrate workflow efficiency will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the Personio portal.

• Tailor your CV: Highlight experience in graphic design, social media advertising, performance marketing, and proficiency with tools like Figma. Quantify achievements whenever possible (e.g., "Created 50+ ad creatives per week," "Designed ads that increased conversion rates by X%").

• Curate your Portfolio: Ensure your portfolio prominently features static ad designs for social media. Include examples that demonstrate conversion focus, brand adherence, and a high-output workflow. Be ready to explain your process and results for key projects.

• Prepare for a Design Task: Expect a practical exercise to test your Figma skills, speed, and ability to create on-brand, conversion-focused creatives under timed conditions.

• Research Pammys: Thoroughly understand the Pammys brand, their current advertising efforts, target audience, and company mission to articulate your fit and vision during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.