Digital Marketing and Graphic Designer

📍 Job Overview

Job Title: Digital Marketing and Graphic Designer

Company: TGT Global

Location: Quezon City, Metro Manila, Philippines

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-06-04

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive impactful digital marketing campaigns and create premium brand assets for TGT Global.

• Manage and optimize paid advertising initiatives across Meta Ads Manager and Google Ads.

• Develop and execute organic content strategies for Instagram and LinkedIn, fostering community engagement.

• Maintain and update company website content via CMS platforms like WordPress and Shopify.

• Leverage AI tools for design and marketing output, ensuring brand consistency and quality.

📝 Enhancement Note: This role blends creative design with performance marketing, requiring a candidate who can not only produce visually appealing assets but also understand and execute campaigns that drive measurable results. The focus on AI tools indicates a forward-thinking approach to creative production and marketing efficiency.

📈 Primary Responsibilities

• Design and produce a range of print-ready collateral, including brochures, catalogues, specification sheets, and price lists, ensuring all files are production-ready for digital and offset printing.

• Create compelling trade presentation decks, exhibition materials, advertisements, promotions, and point-of-sale artwork.

• Strategically utilize AI tools for design and marketing tasks, with a critical eye for reviewing and refining AI-generated content to meet brand standards.

• Set up, manage, and continuously optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads, focusing on key performance indicators (KPIs) like reach, engagement, cost per result, and Return on Ad Spend (ROAS).

• Develop ad creative and copy that aligns with campaign objectives, and maintain a forward pipeline of approved ad creative for at least four weeks.

• Concept, design, and produce social media assets for Instagram and LinkedIn, including static, carousel, and video/Reels formats, maintaining an 8-week asset library.

• Schedule and publish social media content in line with the approved content calendar, and monitor social media performance metrics monthly.

• Update and maintain the company website using a Content Management System (CMS), including managing product listings, page updates, imagery, banners, and copy.

• Design and schedule Electronic Direct Mail (EDM) campaigns, maintaining accurate distribution lists and contributing to marketing administration support for the Marketing Manager.

📝 Enhancement Note: The responsibilities highlight a dual focus on brand-building through design and performance-driven marketing. The emphasis on managing a forward pipeline of creative assets and maintaining specific content libraries (8-week asset library for social media) implies a need for strong organizational and project management skills within a fast-paced environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for this level of combined responsibility.

Experience: Minimum of 3 years of progressive experience in a combined graphic design and digital marketing role.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) is a non-negotiable requirement.

• Demonstrated experience managing Meta Ads Manager (Facebook/Instagram Ads) and Google Ads with a proven track record of achieving measurable results.

• Proven experience managing Instagram and LinkedIn as brand channels, including developing organic content strategies and executing community engagement initiatives.

• Experience managing content within a CMS platform, specifically WordPress, Shopify, or equivalent.

• A strong portfolio demonstrating premium product brand design across both print and digital channels.

• Proficiency in AI tools for design and marketing output (e.g., image generation, copywriting, basic video editing), with the ability to critically review and refine AI-generated content to brand standards.

• Excellent written and spoken English communication skills with a keen attention to detail.

Preferred Skills:

• Experience in industries such as architecture, interiors, building products, or luxury goods.

• Familiarity with email marketing platforms like Mailchimp, Klaviyo, or equivalent.

• Basic video editing skills for social media content (Reels, product videos).

• Experience with collaborative design tools such as Figma.

• Understanding of Search Engine Optimization (SEO) principles as applied to product pages and web content.

• Exposure to AutoCAD or SketchUp.

• A genuine interest in interiors, architecture, or design.

📝 Enhancement Note: The "non-negotiable" requirement for Adobe Creative Suite and the emphasis on a portfolio showcasing "premium product brand design" suggest the company operates in a high-end market segment. The proficiency in AI tools is a critical modern skill, indicating the company is embracing new technologies for creative and marketing efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is essential, showcasing a minimum of 3 years of combined graphic design and digital marketing work.

• The portfolio must demonstrate proficiency in creating premium brand assets for both print and digital channels, with a focus on brand consistency.

• Include case studies or examples of successful paid advertising campaigns managed on Meta Ads Manager and Google Ads, highlighting results and ROAS.

• Showcase experience in managing social media channels (Instagram, LinkedIn) with examples of organic content strategy, engagement, and asset creation.

• Provide examples of website content updates or product listings managed through a CMS (WordPress, Shopify).

Process Documentation:

• Examples of content calendars for social media or digital campaigns, demonstrating forward planning (minimum 4-week pipeline for ads, 8-week for social).

• Documentation or examples of reporting on paid media campaign performance (reach, engagement, cost per result, ROAS).

• Samples of print collateral (brochures, spec sheets) and digital assets (presentations, ads, social media graphics).

• Examples of EDM design and scheduling.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing not just creative output but also demonstrable impact through paid media management and content planning. The inclusion of AI tool usage within the portfolio is a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Quezon City, Philippines), and the specific skill set required (advanced Adobe Suite, paid media management, AI proficiency), a competitive salary range for this role in Quezon City would typically fall between PHP 40,000 to PHP 70,000 per month.

Benefits:

• Health & Wellbeing: Additional HMO coverage (including dependents and pre-existing conditions), dental support, and life insurance.

• Rewards & Recognition: 24 Paid Time Off (PTO) days with conversion options, annual appraisals, awards programs, referral bonuses, and company events.

• Growth & Perks: Free daily meals and treats, opportunities for career development, funded certifications, an employee savings program, and a vibrant office culture.

• Work Location: Conveniently located in Eastwood, Quezon City, offering a Day Shift schedule.

Working Hours: Standard 40-hour work week, typically falling within a Day Shift schedule (specific hours to be confirmed, likely aligning with Australian business hours given the "Day Shift! (AU)" mention in the description).

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level digital marketing and graphic design roles in Metro Manila, considering the advanced technical skills and responsibilities. The extensive benefits package, including comprehensive HMO and daily meals, reflects TGT Global's commitment to employee well-being and engagement, aligning with their "Great Place to Work®" certification.

🎯 Team & Company Context

🏢 Company Culture

Industry: TGT Global operates within the building products or luxury goods sector, with a potential focus on interiors and architecture, as suggested by desirable skills. As a Great Place to Work® certified company, they emphasize a positive and supportive work environment.

Company Size: While not explicitly stated, the "Awesome perks await in #WeAreTGT: EASTWOOD!" and the mention of a "vibrant office culture" suggest a medium to large-sized organization with a dedicated marketing team and a significant employee base.

Founded: The founding date is not provided, but the company's focus on premium brands and employee perks implies a well-established organization with a commitment to growth and employee satisfaction.

Team Structure:

• The role reports to a Marketing Manager, indicating a structured marketing department.

• Collaboration is expected with the Marketing Manager for strategy and audience targeting, and likely with other marketing team members and potentially sales or product teams.

Methodology:

• TGT Global likely employs a data-driven approach to marketing, evidenced by the requirement to report on campaign performance and ROAS.

• They embrace modern creative production methods, incorporating AI tools to enhance efficiency and output quality.

• A strong emphasis is placed on brand consistency and maintaining high standards across all marketing and design collateral.

Company Website: https://careers.tgtglobal.com

📝 Enhancement Note: The company's commitment to being a "Great Place to Work®" and the detailed list of perks suggest a culture that values employee well-being, professional development, and a positive work-life balance. The mention of "premium product brand design" and industry-specific desirable skills indicates a focus on quality and potentially a niche market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, acting as a crucial execution specialist within the marketing function. It's a hybrid role demanding both creative output and analytical performance marketing skills.

Reporting Structure: The Digital Marketing and Graphic Designer reports directly to the Marketing Manager. This provides a clear line of communication and mentorship, with opportunities to learn from experienced marketing leadership.

Operations Impact: The role has a direct impact on brand perception, lead generation through paid media, and customer engagement via social media and website content. Successful execution contributes significantly to TGT Global's market presence, lead pipeline, and ultimately, revenue generation.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in specific areas like paid media strategy, advanced AI creative applications, or UX/UI design for web content.

• Career Advancement: Progression to a Senior Digital Marketing Specialist, Marketing Lead, or even a managerial role within the marketing department, depending on performance and company growth.

• Learning & Development: Access to certifications, career development programs, and potential exposure to new marketing technologies and strategies. The company also offers opportunities for learning in areas like architecture and interiors, aligning with desirable skills.

📝 Enhancement Note: This role offers a strong foundation for a career in digital marketing and creative operations. The blend of design and performance marketing skills is highly sought after, providing a versatile career path. The company's investment in employee development and certifications suggests a commitment to nurturing talent.

🌐 Work Environment

Office Type: The role is designated as "On-site" and located in Eastwood, Quezon City. This suggests a traditional office environment designed to foster collaboration and provide resources for creative and marketing tasks.

Office Location(s): Eastwood, Quezon City, Metro Manila, Philippines. This is a well-known business district offering accessibility and a vibrant working environment.

Workspace Context:

• A collaborative office setting conducive to creative brainstorming and team interaction.

• Access to necessary design software (Adobe Creative Suite) and marketing tools.

• The "vibrant office culture" and "free daily meals & treats" indicate a workplace that prioritizes employee comfort and engagement.

• The "Day Shift! (AU)" implies a potential alignment with Australian business hours for communication and collaboration.

Work Schedule: Full-time, Day Shift. The specific hours will likely align with standard business operations, possibly with an emphasis on overlapping with Australian business hours for seamless communication.

📝 Enhancement Note: The emphasis on an on-site role in a vibrant location like Eastwood, combined with perks like daily meals, suggests TGT Global prioritizes a cohesive team environment and offers a comfortable, well-equipped workspace for its employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio to assess qualifications and creative/marketing capabilities.

• Technical Assessment: Candidates may be asked to complete a design or digital marketing task, or present specific case studies from their portfolio. This could involve creating a sample ad, outlining a social media strategy, or critiquing an existing campaign.

• Interview with Hiring Manager: Discussion focused on experience, skills, problem-solving approaches, and cultural fit. Expect questions about managing paid campaigns, using AI tools, and maintaining brand consistency.

• Final Interview: Potentially with senior marketing leadership to discuss strategic contributions and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your combined graphic design and digital marketing expertise, highlighting premium brand work and measurable campaign results.

• Showcase Process: For each project, briefly explain the objective, your role, the tools used (especially Adobe Suite and AI), the process, and the outcome (quantifiable results are key for marketing aspects).

• Highlight AI Proficiency: Include examples where you've effectively used AI tools for design or marketing, demonstrating your ability to refine and elevate AI-generated content.

• Brand Consistency: Emphasize how you've maintained brand identity and consistency across different channels and formats.

• Tailor to TGT Global: If possible, subtly align your portfolio with TGT Global's industry (interiors, architecture, luxury goods) or brand aesthetic.

Challenge Preparation:

• Be prepared to discuss specific campaign strategies, budget management, and optimization techniques for Meta and Google Ads.

• Practice articulating your thought process for design decisions and how they align with marketing objectives.

• Familiarize yourself with TGT Global's current marketing efforts and brand identity.

• Be ready to discuss your experience with CMS platforms and your approach to website content management.

📝 Enhancement Note: The interview process will likely assess both creative talent and analytical marketing acumen. A strong, well-organized portfolio that clearly demonstrates results and proficiency with key tools, especially AI, will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Illustrator, InDesign, and Photoshop for all graphic design tasks.

• AI Tools for Design & Marketing: Proficiency in tools for image generation, copywriting, and potentially video creation/editing. The ability to critically review and refine AI outputs is crucial.

• Content Management Systems (CMS): Experience with WordPress and/or Shopify for website updates and content management.

Analytics & Reporting:

• Meta Ads Manager: Essential for managing and optimizing Facebook and Instagram advertising campaigns.

• Google Ads: Required for setting up, managing, and reporting on Google advertising campaigns.

• Social Media Analytics: Tools integrated within Instagram and LinkedIn, or third-party platforms, for monitoring performance metrics.

CRM & Automation:

• Email Marketing Platforms: Familiarity with Mailchimp, Klaviyo, or equivalent for designing and scheduling EDMs.

• Potential CRM: While not explicitly mentioned, experience with CRM systems might be beneficial for understanding customer data and campaign segmentation.

• Collaboration Tools: Likely use of project management or team collaboration software (e.g., Asana, Trello, Slack) for workflow management and communication.

📝 Enhancement Note: The technology stack emphasizes a blend of industry-standard creative tools and performance marketing platforms, with a significant focus on emerging AI technologies. Proficiency in these tools is paramount for success in this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages fresh ideas in both design and marketing, embracing new tools like AI.

• Quality & Excellence: A commitment to producing high-quality, premium brand assets and executing campaigns with precision.

• Results-Oriented: A focus on measurable outcomes, particularly in paid media and social media engagement.

• Collaboration & Teamwork: Working effectively within the marketing team and with the Marketing Manager.

• Efficiency: Utilizing tools and processes to streamline workflows, especially leveraging AI for productivity.

Collaboration Style:

• The role requires close collaboration with the Marketing Manager for campaign strategy, creative briefs, and performance reviews.

• A proactive approach to communication and feedback is expected.

• The "vibrant office culture" suggests an environment where team members interact regularly and support each other's work.

📝 Enhancement Note: TGT Global's "Great Place to Work®" certification implies a positive, supportive, and collaborative culture. The emphasis on both creative excellence and measurable results suggests a balanced approach to marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Analytical Demands: Excelling in both high-quality graphic design and data-driven digital marketing can be demanding.

• Keeping Pace with AI Advancements: Continuously learning and adapting to new AI tools and their applications in design and marketing.

• Managing Multiple Stakeholders/Projects: Juggling various design requests, campaign optimizations, and content updates simultaneously.

• Brand Evolution: Ensuring brand consistency while innovating creative outputs for a premium product market.

Learning & Development Opportunities:

• Advanced AI Training: Opportunities to deepen expertise in AI-driven creative production and marketing automation.

• Paid Media Specialization: Developing advanced strategies for Meta Ads and Google Ads, potentially leading to certification.

• Industry Insight: Gaining deeper knowledge in architecture, interiors, or luxury goods, aligning with the company's focus.

• Career Progression: Potential to move into senior specialist roles or marketing management positions within TGT Global.

📝 Enhancement Note: The role is designed to offer significant growth by tackling complex challenges at the intersection of creative and performance marketing, supported by company-provided learning and development initiatives.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools in a design or marketing project. What was the outcome, and how did you ensure brand quality?" (Focus on process, AI tools used, and quality control).

• "Walk us through a successful paid advertising campaign you managed on Meta Ads or Google Ads. What were your key objectives, strategies, and the results?" (Highlight metrics, ROAS, and optimization tactics).

• "How do you approach maintaining brand consistency across diverse digital and print collateral, especially when using AI-generated assets?" (Emphasize brand guidelines and your review process).

Company & Culture Questions:

• "What attracts you to TGT Global, and how do you see your skills aligning with our focus on premium brands and innovation?" (Research TGT Global's products and brand positioning).

• "How do you stay updated on the latest trends in graphic design, digital marketing, and AI tools?" (Demonstrate continuous learning).

Portfolio Presentation Strategy:

• Structure your portfolio presentation around key projects that demonstrate your combined design and marketing expertise.

• For each project, clearly articulate the brief, your role, the process (including AI usage), and quantifiable results/impact.

• Be ready to discuss the specific Adobe Creative Suite and AI tools you used and why.

• Prepare to answer questions about your design rationale and how it supports marketing objectives.

📝 Enhancement Note: Interviewers will be looking for a candidate who can not only create visually appealing designs but also execute marketing strategies that drive business results. Demonstrating proficiency with AI tools and a strategic understanding of paid media will be key.

📌 Application Steps

To apply for this Digital Marketing and Graphic Designer position:

• Submit your application through the provided link on the TGT Global careers page.

• Portfolio Customization: Ensure your portfolio prominently features examples of premium brand design (print and digital), successful paid media campaigns (with metrics), and any work involving AI tools for design or marketing.

• Resume Optimization: Tailor your resume to highlight your 3+ years of combined experience, advanced Adobe Creative Suite skills, proficiency in Meta Ads Manager and Google Ads, CMS experience, and AI tool usage. Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your portfolio projects and be ready to discuss your strategies for design, digital marketing, and AI integration. Research TGT Global's brand and industry.

• Company Research: Familiarize yourself with TGT Global's products, target market, and "Great Place to Work®" values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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