Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Insurify

Location: Sofia, Bulgaria - Hybrid

Job Type: Full-time

Category: Product Design (UX/UI)

Date Posted: 2026-06-25

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design lifecycle for complex, high-impact product experiences within a FinTech and InsurTech environment.

• Champion a user-centered design approach, translating user needs and business goals into intuitive and elegant consumer-facing products.

• Drive strategic thinking and problem-solving across multidisciplinary teams, fostering alignment and clarity in ambiguous design spaces.

• Craft compelling user journeys, wireframes, and high-fidelity interactive prototypes, supported by robust user research and data analysis.

• Collaborate closely with Product Managers, Engineers, and Marketing to ensure design feasibility and brand consistency across all touchpoints.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for end-to-end ownership and strategic influence. The focus on FinTech/InsurTech and consumer-facing products suggests a need for experience in regulated industries and a strong understanding of marketplace dynamics. The hybrid work model in Sofia implies a need for strong communication and collaboration skills, both in-person and remotely.

📈 Primary Responsibilities

• Spearhead the complete product design process, from initial user research and strategy development through to prototyping, user testing, and final implementation.

• Define and articulate user needs, goals, and pain points through comprehensive user journeys, information architecture, wireframes, and interactive prototypes.

• Conduct in-depth user research, including interviews, usability testing, and analysis of product metrics, to inform design decisions and solve critical customer problems.

• Collaborate effectively with Product Managers, Engineers, Marketers, and other stakeholders to ensure designs are innovative, strategically aligned, and technically feasible.

• Clearly and persuasively communicate design rationale, insights, and strategic recommendations to diverse audiences, including executive leadership.

• Facilitate cross-functional alignment, inspire design vision, and drive clarity within complex problem spaces.

• Maintain a proactive approach to staying current with UX/UI trends, emerging technologies, and innovative design thinking to solve intricate challenges.

• Contribute to and advocate for the evolution of the company's design system, ensuring consistency and scalability across product offerings.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership and leadership in the design process, highlighting the need for a candidate who can operate autonomously and strategically. The mention of "marketplace examples balancing user, advertiser, and partner needs" suggests a complex system design requirement, particularly relevant for FinTech platforms.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in product design are paramount. A degree in Design, HCI, Computer Science, or a related field is often beneficial.

Experience: 5+ years of experience in product design (UI/UX, interaction, or visual design), with a minimum of 2-3 years focusing on consumer-facing products. Marketplace experience is a significant advantage.

Required Skills:

• Proven expertise in leading high-impact product design initiatives from conceptualization to execution.

• Strong command of end-to-end design processes, including user research, strategy, wireframing, prototyping, and usability testing.

• Proficient in defining user needs and goals using methodologies such as Jobs to Be Done (JTBD) and creating detailed user journeys and information architecture.

• Demonstrated ability to conduct and leverage user research (interviews, testing, analytics) to derive actionable insights.

• Excellent communication, presentation, and storytelling skills, with the ability to articulate design rationale persuasively to all stakeholder levels.

• Meticulous attention to detail and experience contributing to or working within established design systems.

• Familiarity with leveraging data and analytics to inform design decisions and measure impact.

• Professional proficiency in both English and Bulgarian, essential for collaboration within the Sofia-based team and with global stakeholders. Preferred Skills:

• Prior experience designing for FinTech or InsurTech platforms.

• Specific experience within marketplace environments, understanding the dynamics of balancing multiple user types (e.g., consumers, advertisers, partners).

• Strong motion or interaction design skillset, contributing to dynamic and engaging user experiences.

• Experience designing for monetization strategies or advertising platforms within a product context.

• Experience with A/B testing and iterative design improvements based on performance data.

📝 Enhancement Note: The requirements clearly indicate a need for a seasoned designer with a proven track record in consumer-facing products and complex systems. The emphasis on communication, strategic thinking, and data-driven decision-making is crucial for a senior role. Proficiency in both English and Bulgarian is a specific and important requirement for this role in Sofia.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end ownership of consumer experiences, showcasing your complete design process from problem identification to final solution.

• Highlight strategic thinking applied to complex systems, ideally with examples from marketplace environments that balance the needs of diverse user groups (e.g., users, advertisers, partners).

• Showcase experience designing for monetization or advertising features within a product, illustrating how design drives revenue or business objectives.

• Provide clear examples of how you've used user research and data to inform design decisions and measure the impact of your work. Process Documentation:

• Present case studies that clearly outline the design process followed, including research methodologies, ideation phases, and iteration cycles.

• Detail the user personas, journey maps, or JTBD frameworks used to understand user needs and inform design solutions.

• Illustrate the evolution of designs through wireframes, prototypes, and final UI, explaining key design decisions and trade-offs.

• Quantify the impact of your designs where possible, using metrics related to user engagement, conversion rates, task completion, or business KPIs.

📝 Enhancement Note: The portfolio requirements are specific and geared towards demonstrating strategic thinking, end-to-end ownership, and impact in complex, user-centric environments, particularly within marketplace contexts. This indicates a need for a candidate who can not only design but also articulate the strategic value and measurable outcomes of their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Sofia, Bulgaria, with 5-10 years of experience in FinTech/InsurTech, the estimated annual gross salary range would be approximately €45,000 - €70,000. This range accounts for the hybrid work model, the demand for specialized skills, and the competitive nature of the tech industry in the region.

Benefits:

• Employee stock options, offering a stake in the company's growth.

• Generous 25 days of annual leave for work-life balance.

• Enhanced private medical, dental, and vision insurance plans for comprehensive health coverage.

• Yearly wellbeing budget or a Multisport card to support health and fitness.

• Personal budget for learning and books, encouraging continuous professional development.

• Employee Assistance Program (EAP) and other wellbeing perks for holistic support.

• Access to an office kitchen stocked with snacks and beverages.

• Regular social events to foster team camaraderie and company culture.

• A friendly and collaborative office environment.

• Hybrid office model, offering flexibility between remote and in-office work.

Working Hours: Standard full-time (likely 40 hours per week), with a hybrid arrangement that allows for flexibility in structuring workdays between home and office.

📝 Enhancement Note: Salary estimation is based on general market data for senior design roles in Sofia, Bulgaria, and adjusted for the FinTech/InsurTech sector. The benefits package is comprehensive, emphasizing employee well-being, professional growth, and ownership.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech and InsurTech. Insurify is disrupting the insurance industry by leveraging AI and technology to make insurance comparison, purchase, and management more transparent, affordable, and equitable.

Company Size: Insurify has been recognized as one of America's fastest-growing MIT FinTech startups, with multiple Inc. 5,000 recognitions. This indicates a scale of operation that supports significant growth and innovation, likely with a dedicated product and design team structure.

Founded: Insurify was founded with a vision to become the preeminent digital agent for insurance. Its rapid growth suggests a dynamic, forward-thinking, and data-driven culture focused on innovation and customer value.

Team Structure:

• The Design team is multidisciplinary, spanning both Product and Marketing. This implies close collaboration between designers focused on user experience and those focused on brand representation.

• The Senior Product Designer will likely work within a product pod, collaborating closely with Product Managers and Engineers.

• Cross-functional collaboration is a key aspect, involving communication and alignment with executive stakeholders, commercial teams, and marketing. Methodology:

• A strong emphasis on user-centered design, using research and data to inform product decisions.

• Agile development methodologies are likely employed, requiring designers to adapt and iterate quickly.

• Data-driven decision-making is core, with designers expected to use analytics to understand user behavior and measure design impact.

• A focus on "Jobs to Be Done" (JTBD) suggests a framework for understanding user motivations and goals.

Company Website: insurify.com

📝 Enhancement Note: Insurify's culture is deeply rooted in innovation, growth, and customer-centricity within the InsurTech space. The company values are reflected in its rapid growth and industry recognition, suggesting an environment where experienced professionals can make a significant impact.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies a significant degree of autonomy, strategic input, and the ability to lead complex projects. It serves as a crucial stepping stone towards Lead Designer, Design Manager, or specialized senior individual contributor roles.

Reporting Structure: The Senior Product Designer will report to a Design Lead or Head of Design, and will work closely with Product Managers and Engineering Leads within their assigned product area. They are expected to collaborate across departments, including Marketing.

Operations Impact: The role has a direct impact on Insurify's core mission of making insurance transparent, affordable, and equitable. The designer's work influences user acquisition, engagement, conversion rates, and overall customer satisfaction, directly contributing to business growth and market position.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior designers and contribute to the strategic direction of the design team.

• Skill Specialization: Deepen expertise in areas such as interaction design, motion design, user research, or specific FinTech/InsurTech product domains.

• Strategic Influence: Grow into roles with greater strategic input, influencing product roadmaps and company-wide design standards.

• Career Advancement: Potential progression to Lead Product Designer, Design Manager, or Principal Product Designer roles within Insurify.

• Industry Exposure: Gain invaluable experience in a rapidly growing FinTech/InsurTech startup, with opportunities for learning and development through personal budgets and potentially industry events.

📝 Enhancement Note: The Senior Product Designer role offers substantial growth potential, moving beyond execution to strategic leadership and mentorship. The company's fast-paced environment and focus on innovation provide fertile ground for career advancement within specialized design disciplines or managerial paths.

🌐 Work Environment

Office Type: Insurify offers a hybrid office environment. This model balances the benefits of in-person collaboration and team building with the flexibility and focus that remote work can provide.

Office Location(s): The primary location mentioned is Sofia, Bulgaria, with a hybrid work arrangement. This implies a physical office space available for team meetings, collaborative sessions, and focused workdays.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person interaction for brainstorming, design critiques, and team alignment, fostering a strong sense of community.

• Tools & Technology: Access to modern design tools and potentially a well-equipped office space designed for productivity and collaboration for operations professionals.

• Team Interaction: Opportunities to connect with a multidisciplinary design team, as well as product, engineering, and marketing peers, promoting diverse perspectives and shared learning.

Work Schedule: A standard full-time work schedule (likely 40 hours per week) is expected, with the flexibility inherent in a hybrid model to structure workdays effectively around personal needs and team collaboration requirements.

📝 Enhancement Note: The hybrid nature of the work environment in Sofia is a key factor. It suggests a need for self-motivated individuals who can manage their time effectively and leverage both remote and in-office opportunities for collaboration and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Expect a brief call to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: A more in-depth discussion of your portfolio, focusing on your process, strategic thinking, and impact. This may be followed by a design challenge (e.g., a take-home assignment or a live exercise) to assess your problem-solving skills and design approach for a specific Insurify-related scenario.

• Cross-functional Interviews: Meetings with Product Managers, Engineering Leads, and potentially Marketing team members to evaluate collaboration skills, technical understanding, and alignment with team dynamics.

• Final Interview: Typically with a senior leader (e.g., Head of Design, VP of Product) to discuss strategic vision, leadership potential, and overall fit with the company's mission and values.

Portfolio Review Tips:

• Showcase Process: Clearly articulate your design process for each project. Explain the "why" behind your decisions, not just the "what."

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).

• Highlight Strategic Thinking: Emphasize how your designs solve business problems and meet user needs, especially in complex marketplace scenarios.

• Tailor to Insurify: Research Insurify's product and brand. Consider how your portfolio projects align with their mission and target audience.

• Storytelling: Present your work as compelling narratives that showcase your problem-solving abilities and your journey from understanding a challenge to delivering a successful solution.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Insurify's offerings, target users, and competitive landscape.

• Focus on User Needs: Approach any challenge by first defining the user problem and then ideating solutions.

• Consider Business Goals: Balance user experience with business objectives, especially concerning monetization or marketplace dynamics.

• Communicate Clearly: Be prepared to articulate your thought process, assumptions, and design rationale clearly and concisely.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaboration, and cultural fit within a fast-paced startup environment. A strong, well-articulated portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard for collaboration and high-fidelity prototyping), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• User Research & Testing: Tools for conducting interviews, usability tests, and surveys (e.g., UserTesting.com, Maze, Typeform, Google Forms).

• Collaboration & Project Management: Jira, Confluence, Slack, Asana, Trello.

• Design Systems: Familiarity with creating, contributing to, or utilizing design system documentation and components.

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel (for understanding user behavior and product performance).

• Data Visualization: Tableau, Looker (potentially used by product teams to share insights).

CRM & Automation: While not directly a design tool, understanding how designs integrate with CRM systems (like Salesforce) or marketing automation platforms can be beneficial.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is expected. Experience with user research platforms and analytics tools is crucial for a data-driven design approach. Familiarity with collaboration tools used in agile environments is also key.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and solving user problems, making insurance accessible, affordable, and equitable.

• Innovation & Agility: Embracing new technologies and methodologies to drive growth and disrupt the traditional insurance market.

• Data-Driven Decision Making: Relying on insights from research and analytics to guide product development and design choices.

• Collaboration & Transparency: Fostering open communication and teamwork across departments to achieve shared goals.

• Ownership & Accountability: Encouraging individuals to take initiative, drive projects forward, and be accountable for their outcomes.

Collaboration Style:

• Cross-functional Integration: Designers are integrated into product teams, working closely with Product Managers and Engineers from ideation to launch.

• Design Critiques & Feedback: An open culture for sharing work-in-progress and receiving constructive feedback to elevate design quality.

• Shared Vision: Working collaboratively to build a unified understanding of product vision and strategy.

• Emphasis on Communication: Clear and persuasive communication is valued to align diverse stakeholders and advocate for user needs.

📝 Enhancement Note: Insurify's culture likely emphasizes a fast-paced, innovative, and collaborative environment where designers are empowered to make significant contributions and drive tangible business outcomes through user-focused solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing for complex marketplace dynamics where user experience must align with monetization strategies and partner requirements.

• Navigating Ambiguity: Thriving in a fast-paced startup environment where priorities can shift, requiring adaptability and resilience.

• Driving Adoption of Design Best Practices: Championing user-centered design and design system principles across a growing organization.

• Scalability of Design: Ensuring designs are scalable and maintainable as the product and user base grow.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in interaction design, motion graphics, or specialized UX research through provided learning budgets.

• Industry Expertise: Gaining deep knowledge in the FinTech and InsurTech sectors, understanding unique user needs and regulatory considerations.

• Strategic Product Development: Contributing to high-level product strategy and roadmap planning.

• Mentorship: Potential to mentor junior designers and develop leadership capabilities.

• Exposure to Growth: Being part of a rapidly scaling company provides unique insights into business growth, market expansion, and organizational development.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges at scale within a dynamic industry, coupled with substantial personal and professional growth trajectories.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led an end-to-end product design initiative for a complex consumer-facing product. What were the key challenges, and how did you overcome them?" (Focus on process, strategic decision-making, and problem-solving.)

• "How do you approach balancing the needs of different stakeholders (users, business, engineering) in a marketplace environment? Walk us through an example." (Highlight your ability to manage competing priorities and find optimal solutions.)

• "Tell us about a time you used user research or data to significantly influence a design decision or product direction." (Emphasize your data-driven approach and ability to translate insights into action.) Company & Culture Questions:

• "Why Insurify? What excites you about our mission and the InsurTech space?" (Showcase your research and genuine interest in the company.)

• "How do you contribute to a collaborative team environment, especially in a hybrid setting?" (Focus on communication, feedback, and teamwork.)

• "How do you ensure your designs are not only user-friendly but also contribute to business objectives like monetization or user acquisition?" (Connect design impact to business outcomes.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio around 2-3 key projects that best showcase your end-to-end process, strategic thinking, and impact.

• Narrative: For each project, tell a clear story: the problem, your role, the process, the challenges, the solutions, and the results (quantified if possible).

• Visuals: Use high-quality mockups, prototypes, and diagrams to illustrate your work effectively.

• Process Emphasis: Clearly articulate how you arrived at your design solutions, detailing research, ideation, iteration, and testing.

• Conciseness: Be prepared to present your work efficiently, focusing on the most impactful aspects relevant to the role.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, end-to-end ownership, and the ability to articulate design rationale and impact. Tailoring examples to Insurify's industry and business model will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Insurify careers portal via the provided link.

• Portfolio Customization: Curate your portfolio to highlight projects demonstrating end-to-end ownership, strategic thinking in complex systems (especially marketplaces), and experience with consumer-facing products. Ensure it aligns with Insurify's FinTech/InsurTech mission.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of product design experience, specific UI/UX and interaction design skills, user research capabilities, and proficiency in English and Bulgarian. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work. Prepare to discuss your approach to user research, collaboration, and problem-solving in a hybrid environment.

• Company Research: Deeply understand Insurify's product, market position, mission, and company culture. Be ready to discuss why you are a strong fit for their specific needs and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.