Sr UX Content Designer

📍 Job Overview

Job Title: Sr. Content Designer / UX Writer – Marketplace Experience

Company: HealthEquity

Location: Remote (US)

Job Type: Full-Time

Category: UX Content Design / Content Strategy

Date Posted: 2026-08-18

Experience Level: 5+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Focus on crafting clear, trustworthy, and engaging content for a healthcare marketplace to empower consumers in discovering, evaluating, comparing, and managing financial and healthcare products.

• Leverage a blend of content design, UX writing, behavioral science, and digital commerce expertise to enhance customer outcomes and business performance within a conversion-focused digital environment.

• Drive improvements in customer education, engagement, conversion rates, and overall user experience through strategic content initiatives and data-informed optimizations.

• Collaborate closely with cross-functional teams, including UX Design, Product, Research, Marketing, and Legal, to ensure content is clear, compliant, and customer-centric.

📝 Enhancement Note: This role is a Sr. UX Content Designer with a strong emphasis on marketplace and e-commerce principles within the healthcare and fintech sectors. The "Marketplace Experience" designation highlights a focus on customer acquisition and conversion, requiring a strategic approach to content that guides users through complex purchasing decisions.

📈 Primary Responsibilities

• Design and write clear, concise, and human-centered content for mobile and web marketplace interfaces, ensuring a consistent and intuitive user experience.

• Develop compelling product descriptions, educational materials, value propositions, and decision-support content to assist members in understanding intricate healthcare and financial products.

• Craft content across the entire customer journey, from initial discovery and search to onboarding, checkout, account management, and post-purchase engagement.

• Conduct audits of existing digital experiences to enhance clarity, consistency, accessibility, customer confidence, and conversion rates.

• Establish and maintain reusable content standards, voice and tone guidelines, terminology, and scalable content patterns to ensure brand consistency and efficiency.

• Partner with UX Design, Product Management, User Research, Marketing, Legal, and other business stakeholders to deliver customer-centered, compliant, and effective content solutions.

• Define and execute content strategies aimed at improving customer education, engagement, conversion metrics, and the overall user experience within the marketplace.

• Utilize customer research, analytics, A/B testing, and business insights to continuously optimize content performance and achieve measurable business outcomes.

• Leverage AI-assisted writing and research tools to streamline content creation, experimentation, and analysis while upholding quality, accuracy, consistency, and brand voice.

📝 Enhancement Note: The responsibilities emphasize a strategic, end-to-end approach to content design, integrating user behavior, business goals, and technical implementation. The mention of "AI-assisted writing and research tools" indicates a forward-thinking approach to content operations and efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Journalism, Human-Computer Interaction, Marketing, or a related field is often preferred for roles requiring strong writing and strategic thinking. Equivalent practical experience will also be considered.

Experience: A minimum of 5 years of professional experience in Content Design, UX Writing, or Content Strategy, specifically for customer-facing digital products with a proven track record of strategic thinking and measurable business impact.

Required Skills:

• 5+ years of experience in Content Design, UX Writing, or Content Strategy for customer-facing digital products.

• Strong portfolio demonstrating strategic thinking and measurable business impact.

• Experience creating content for e-commerce, digital marketplaces, telehealth, affiliate marketing, healthcare, fintech, or similar consumer-facing digital experiences.

• Exceptional content design, writing, editing, and information architecture skills.

• Proven ability to simplify complex concepts into clear, intuitive customer experiences.

• Experience designing content across end-to-end customer journeys (discovery, decision-making, conversion, onboarding, engagement).

• Experience establishing content standards, voice and tone guidelines, or content governance frameworks.

• Ability to influence product direction through content strategy, leveraging customer research, analytics, and experimentation.

• Familiarity with behavioral science principles and their application in content design.

• Understanding of accessibility best practices in content creation.

• Passion for creating content that educates, builds confidence, and empowers customers. Preferred Skills:

• Experience with AI-assisted content creation tools and methodologies.

• Proficiency in conducting user research and translating findings into content recommendations.

• Experience with data analytics and A/B testing to measure content effectiveness.

• Knowledge of healthcare and financial product landscapes.

• Familiarity with content management systems (CMS) and their impact on content workflows.

• Experience in agile development environments.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating strategic thinking and measurable business impact" is a critical differentiator for senior roles in content design. Candidates should prepare case studies that showcase not just writing skill, but also the strategic rationale behind their content decisions and the quantifiable results achieved.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate end-to-end content design for digital products, with a focus on marketplaces or e-commerce.

• Include case studies that detail the problem statement, your strategic approach to content, the content solutions you designed (e.g., wireframes with copy, prototypes, content audits), and the measurable business outcomes achieved (e.g., increased conversion rates, reduced support tickets, improved customer satisfaction).

• Highlight examples of content standards, voice and tone guidelines, or content governance frameworks you have developed or contributed to.

• Demonstrate your ability to simplify complex information, particularly in the healthcare or financial sectors.

• Include examples showcasing the application of behavioral science principles or accessibility considerations in your content. Process Documentation:

• Be prepared to discuss your process for auditing existing content, identifying areas for improvement, and developing content strategies.

• Demonstrate your methodology for collaborating with cross-functional teams (UX, Product, Research, Legal) throughout the content design lifecycle.

• Explain how you use customer research, analytics, and experimentation (e.g., A/B testing) to inform and optimize content decisions.

• Be ready to articulate how you leverage AI tools in your workflow while maintaining quality and brand integrity.

📝 Enhancement Note: For a Senior role, the portfolio needs to go beyond just showcasing writing samples. It must present a strategic thought process, demonstrate ownership of content initiatives, and quantify impact. The emphasis on "measurable business impact" and "strategic thinking" suggests a need for well-documented case studies.

💵 Compensation & Benefits

Salary Range: $100,000.00 - $129,500.00 per year.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• Health Savings Account (HSA) with employer contribution and match.

• Dependent Care Flexible Spending Account (FSA) with employer match.

• Uncapped paid time off (PTO) policy, allowing flexibility and work-life balance.

• Paid parental leave to support new parents.

• 401(k) retirement savings plan with employer match.

• Access to personal and healthcare financial literacy programs.

• Ongoing education and tuition assistance to support professional development.

• Gym and fitness reimbursement to promote employee well-being.

• Wellness program incentives to encourage healthy lifestyles.

Working Hours: The role is specified as Full-Time, typically implying a standard 40-hour work week. Given the remote nature and the emphasis on uncapped PTO, there's likely a degree of flexibility in daily scheduling, provided core collaboration hours and project deadlines are met.

📝 Enhancement Note: The stated salary range is for the US market. For operations-focused roles, it's crucial to consider that compensation can vary significantly based on local cost of living, specific market demand for UX content expertise, and the candidate's precise years of experience and specialized skills. The provided range aligns with senior-level UX content roles in the US tech/healthcare sectors. The benefits package is robust and indicative of a company that invests in employee well-being and long-term development.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Financial Services (specifically Health Savings Accounts and related consumer finance products). HealthEquity operates in a critical intersection of healthcare and personal finance, aiming to simplify complex systems for consumers.

Company Size: HealthEquity is a significant player in its market, suggesting a mid-to-large sized organization. This implies established processes, cross-functional teams, and opportunities for impact within a structured environment.

Founded: HealthEquity was founded in 2002. This history indicates a mature company with established operations, a clear market presence, and experience navigating the evolving healthcare and financial landscapes.

Team Structure:

• The Sr. Content Designer will likely be part of a larger Digital Experience or Product Design team, working alongside UX Designers, Researchers, Product Managers, and other content professionals.

• This role will report into a manager or director overseeing UX/Product Design or Content Strategy, with a dotted line to product owners for specific marketplace initiatives.

• Strong collaboration is expected with Marketing, Legal, and Compliance teams to ensure content is accurate, on-brand, and adheres to regulatory requirements. Methodology:

• Data-Driven Optimization: The company emphasizes using customer research, analytics, and experimentation (A/B testing) to drive content decisions and improve business outcomes, reflecting a modern, data-informed approach to UX.

• Human-Centered Design: A core tenet is empowering healthcare consumers, indicating a focus on user needs, clarity, and trust in all product experiences.

• Agile Development: While not explicitly stated, the nature of digital product development in a company like HealthEquity strongly suggests an agile or iterative development process, requiring close collaboration and adaptability.

Company Website: https://www.healthequity.com/

📝 Enhancement Note: HealthEquity's mission to "SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS" provides a strong underlying purpose for all roles, especially those impacting user experience. The company's focus on connecting "health and wealth" positions the marketplace experience as a critical component of their value proposition.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a high degree of autonomy, strategic input, and the ability to mentor or guide junior team members. The focus is on driving significant impact through content strategy and execution within a specific product area (Marketplace Experience).

Reporting Structure: The role reports to a manager or director within the Digital Experience or Product team. Collaboration will be extensive across Product Management, UX Design, Research, Engineering, Marketing, Legal, and Compliance departments.

Operations Impact: The Sr. Content Designer's work directly impacts key business metrics such as customer acquisition, conversion rates, customer lifetime value, and customer satisfaction within the healthcare marketplace. By creating clear, trustworthy, and persuasive content, this role directly contributes to the company's mission of empowering consumers and achieving its vision of making HSAs as widespread as retirement accounts.

Growth Opportunities:

• Leadership in Content Strategy: Opportunity to become a subject matter expert and lead content initiatives for key product areas, influencing the overall content direction of the company.

• Mentorship and Skill Development: Potential to mentor junior content designers or UX writers, honing leadership and coaching skills.

• Cross-Functional Expertise: Deepen understanding of e-commerce, healthcare, fintech, behavioral science, and AI applications within a product context.

• Advancement: Potential career progression to Lead Content Designer, Content Strategy Manager, or related roles focusing on product strategy or team leadership.

• Specialization: Develop deep expertise in specific areas like conversion optimization, financial literacy content, or AI-driven content solutions.

📝 Enhancement Note: The senior designation implies a need to demonstrate not just execution skills but also strategic foresight, problem-solving abilities, and the capacity to influence stakeholders. Growth opportunities will likely stem from successfully driving measurable improvements in the marketplace experience.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility for employees to work from their home offices across the United States. However, there is a mandatory in-person onboarding component called "Trailhead."

Office Location(s): The primary headquarters for Trailhead onboarding appears to be at their headquarters location (likely in Utah, based on common knowledge of HealthEquity's operations, though not explicitly stated in the provided text). HealthEquity covers all travel and accommodations for these required onsite sessions, which occur quarterly.

Workspace Context:

• Remote Flexibility: Employees benefit from the autonomy and work-life balance associated with remote work.

• Collaborative Tools: Expect to utilize standard collaboration platforms (e.g., Slack, Teams, Zoom) and project management tools for communication and workflow management.

• Onsite Immersion: The "Trailhead" onboarding is designed to foster connections and integration, suggesting a commitment to building company culture and team cohesion even in a remote-first environment. This also implies that while the role is remote, occasional travel for specific company events or team meetings might be expected beyond the initial onboarding.

Work Schedule: While the role is full-time, the remote nature typically allows for some flexibility in daily hours, provided core collaboration times are respected and project deadlines are met. The uncapped PTO further supports a culture that values work-life balance and employee well-being.

📝 Enhancement Note: The mandatory "Trailhead" onboarding is a significant aspect of the work environment. Candidates should be prepared for this in-person component, which requires travel to HealthEquity's headquarters, likely occurring quarterly. This hybrid element balances remote flexibility with the need for in-person team building and cultural integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A call with a Talent Partner to assess basic qualifications, cultural fit, and interest in the role. This may involve AI transcription via Microsoft Copilot.

• Portfolio Review & Content Exercise: A more in-depth session where candidates present their portfolio, discussing strategic thinking, process, and impact. This may be accompanied by a practical content design exercise or case study presentation.

• Hiring Manager/Team Interviews: Discussions with the hiring manager and potential team members to evaluate skills, experience, problem-solving abilities, and cultural alignment.

• Cross-Functional Stakeholder Interviews: Interviews with individuals from Product, UX, Marketing, or Legal to assess collaboration skills and ability to navigate complex stakeholder environments.

Portfolio Review Tips:

• Strategic Narrative: Frame your portfolio projects not just as writing samples, but as solutions to business problems. Clearly articulate the "why" behind your content decisions.

• Quantify Impact: For each project, present specific metrics that demonstrate the positive business outcomes (e.g., percentage increase in conversion, reduction in customer support inquiries, improved task completion rates).

• Showcase Process: Detail your content design process, including research, ideation, collaboration, iteration, and measurement.

• Simplify Complexity: Highlight examples where you successfully translated complex healthcare or financial information into easily understandable content.

• Tailor to HealthEquity: Research HealthEquity's mission, values, and marketplace offerings. Emphasize projects that align with their goals of empowering consumers and connecting health and wealth.

Challenge Preparation:

• Be ready for a potential content design exercise that might involve simplifying a complex product description, writing microcopy for a specific user flow, or auditing and recommending improvements for existing marketplace content.

• Practice articulating your thought process clearly and concisely, as if presenting to a mixed audience of designers, product managers, and business stakeholders.

• Prepare to discuss how you would approach content strategy for a new feature or product within the HealthEquity marketplace.

📝 Enhancement Note: Candidates should be aware of the company's specific stance on AI in the application process. While AI can be used for resume writing and research, live interviews and assessments should reflect the candidate's own work. Transparency about AI usage is encouraged. The interview process is designed to assess strategic thinking, practical application, and collaborative ability.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with platforms used for managing and publishing digital content.

• Collaboration Tools: Proficiency with tools like Slack, Microsoft Teams, Jira, Confluence for communication, project management, and documentation.

• Design & Prototyping Tools: Experience working with or providing input to tools like Figma, Sketch, or Adobe XD, where content is integrated into UX designs.

• AI-Assisted Writing Tools: Explicitly mentioned, so experience with tools like Microsoft Copilot (as mentioned in the interview transcription policy) or other AI writing assistants is beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics for tracking user behavior, content performance, and conversion metrics.

• A/B Testing Tools: Experience with platforms like Optimizely, VWO, or internal experimentation frameworks to test content variations.

• Data Visualization Tools: Ability to interpret and present data from dashboards, potentially using tools like Tableau or Power BI.

CRM & Automation:

• CRM Systems: While not a primary focus for UX content, understanding how content integrates with CRM platforms (like Salesforce) for customer journeys can be beneficial.

• Marketing Automation Platforms: Awareness of how content is used in automated customer communication workflows.

• Integration Tools: General understanding of how different systems (CMS, CRM, analytics) interact to deliver a cohesive user experience.

📝 Enhancement Note: The mention of AI-assisted writing tools is a key indicator of the technology stack. Candidates should be prepared to discuss their experience and comfort level with using AI to enhance their content creation workflow, emphasizing how they ensure quality, accuracy, and brand voice.

👥 Team Culture & Values

Operations Values:

• Empowerment: A core value driving the company's mission to empower healthcare consumers. This translates to creating content that educates, builds confidence, and enables informed decision-making.

• Integrity & Trust: Crucial in healthcare and finance. Content must be clear, accurate, compliant, and build trust with users navigating sensitive personal information and financial decisions.

• Innovation: HealthEquity aims to be a leader, suggesting a culture that embraces new technologies (like AI) and approaches to improve user experience and business outcomes.

• Collaboration: The emphasis on cross-functional partnerships highlights a culture that values teamwork and shared success.

• Human-Centered Approach: Prioritizing the needs and experiences of the customer in all aspects of product and content development.

Collaboration Style:

• Cross-Functional Partnership: Expect a highly collaborative environment where content designers work closely with UX designers, product managers, researchers, legal, and marketing.

• Data-Informed Communication: Discussions and decision-making are expected to be backed by customer research, analytics, and experimentation results.

• Iterative Feedback: A culture of providing and receiving constructive feedback to continuously improve content and user experiences.

• Agile Workflows: Likely operates within agile methodologies, requiring efficient communication and adaptability to evolving project needs.

📝 Enhancement Note: The company's explicit values and mission statement are critical for understanding the cultural fit. A candidate who can articulate how their work aligns with empowering consumers, building trust, and driving innovation will resonate well. The "You belong at HealthEquity!" slogan reinforces a commitment to inclusivity.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The inherent complexity of healthcare and financial products presents a constant challenge in creating content that is both accurate and easily understood by a broad audience.

• Balancing Business Goals with User Needs: Navigating the need to drive conversions and business outcomes while ensuring content remains user-centric, trustworthy, and ethical.

• Regulatory Compliance: Working within a highly regulated industry (healthcare and finance) requires meticulous attention to detail and collaboration with Legal and Compliance teams.

• Rapid Technological Advancement: Keeping pace with evolving AI capabilities and integrating them effectively into content workflows without compromising quality or brand voice.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote environment, mitigated by structured onboarding and potential team events.

Learning & Development Opportunities:

• Deepen Healthcare/Fintech Domain Knowledge: Gain specialized expertise in the intricacies of HSAs, health insurance, and financial wellness products.

• Master AI-Assisted Content Strategies: Become proficient in leveraging AI tools for research, content generation, and optimization, staying at the forefront of content technology.

• Advanced UX Content Techniques: Develop skills in behavioral science application, conversion rate optimization (CRO) through content, and accessibility standards.

• Cross-Functional Acumen: Expand understanding of product management, UX research methodologies, and digital marketing strategies.

• Leadership Development: Opportunities to take lead on content initiatives, mentor junior colleagues, and influence product strategy.

📝 Enhancement Note: The "Challenges" section should equip candidates with potential hurdles they might face, allowing them to prepare thoughtful responses during interviews about how they would overcome them. The "Learning & Development" section highlights the company's investment in employee growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used content strategy to significantly improve a key business metric (e.g., conversion rate, user engagement) for a digital product. What was your process, and how did you measure success?" (Focus on quantifiable results and strategic thinking).

• "How do you approach simplifying complex technical or financial information for a general audience? Can you provide an example from your portfolio?" (Demonstrate clarity and empathy).

• "Imagine we are launching a new feature on our healthcare marketplace for comparing insurance plans. What would be your initial steps in developing the content strategy for this feature, and what metrics would you track?" (Showcase strategic planning and data-driven approach).

• "How do you collaborate with UX Designers, Product Managers, and Legal/Compliance teams to ensure content is effective, user-centered, and compliant?" (Highlight teamwork and stakeholder management). Company & Culture Questions:

• "HealthEquity's mission is to empower healthcare consumers. How does your approach to content design align with this mission?" (Connect your work to the company's purpose).

• "What are your thoughts on using AI tools in content creation? How do you ensure quality, accuracy, and brand voice when leveraging AI?" (Address the company's stated approach to AI).

• "Describe your experience with behavioral science in UX content. How have you used it to influence user behavior or decision-making?" (Showcase specialized knowledge). Portfolio Presentation Strategy:

• Storytelling: Weave a narrative around each portfolio piece, clearly outlining the problem, your strategic solution, your process, and the tangible results.

• Visuals: Use mockups, wireframes, or screenshots to illustrate your content in context.

• Data Focus: Dedicate specific slides or discussion points to the metrics and business impact you achieved.

• Conciseness: Respect the interviewer's time by being focused and to the point.

• Authenticity: Be prepared to discuss your personal contributions and thought process, especially given the company's guidelines on AI usage.

📝 Enhancement Note: Preparing specific examples that directly address the company's mission, values, and stated interest in AI will be highly advantageous. Candidates should be ready to discuss their portfolio projects with a strategic lens, emphasizing measurable outcomes and collaborative processes.

📌 Application Steps

To apply for this Sr. UX Content Designer position:

• Submit your application through the HealthEquity careers portal via the provided link.

• Tailor your resume: Highlight keywords and experiences directly related to UX writing, content strategy, e-commerce, marketplaces, healthcare/fintech content, and AI-assisted content creation. Quantify achievements wherever possible.

• Curate your portfolio: Select 3-5 of your strongest projects that best showcase your strategic thinking, problem-solving skills, and measurable impact on business objectives within digital marketplaces or e-commerce. Ensure clear case study documentation.

• Prepare for interview questions: Practice articulating your process, strategic rationale, and results for your portfolio projects. Be ready to discuss your approach to simplifying complex information and collaborating with cross-functional teams.

• Research HealthEquity: Understand their mission, values, and the specific challenges and opportunities within the healthcare consumer empowerment space. Familiarize yourself with their marketplace offerings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.