Mid Weight Graphic Designer

📍 Job Overview

Job Title: Mid Weight Graphic Designer

Company: HelloKindred

Location: Mexico City, CDMX, Mexico

Job Type: Contract

Category: Creative & Media / Marketing / Art & Design

Date Posted: September 21, 2026

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is for a Mid Weight Graphic Designer focusing on B2B marketing campaigns for a leader in workforce solutions.

• The position requires a blend of static and motion-based design skills, with a significant emphasis on animation for social media and digital platforms.

• Key responsibilities include creative concept development, collaboration with marketing and strategy teams, and adherence to brand guidelines while pushing creative boundaries.

• This is a remote, contract role with anticipated 30 hours per week, requiring strong independent work ethic and time management.

📝 Enhancement Note: While the title is Graphic Designer, the role's responsibilities and required skills align with a specialized operations function within marketing, focusing on the execution and creative output of B2B demand generation campaigns. The emphasis on B2B marketing, campaign collateral, and digital assets positions this as a critical support role for revenue-generating activities.

📈 Primary Responsibilities

• Design and develop a wide range of creative assets for B2B marketing campaigns, including paid advertisements, website elements, digital media, and campaign collateral.

• Produce both static graphic designs and motion/animation content, with a target of 50% static and 50% motion output (e.g., animated GIFs for social media).

• Actively participate in creative design concepting sessions, collaborating closely with a strategy copywriter to develop bold, innovative, and standout campaign ideas.

• Challenge design briefs constructively, thinking beyond traditional B2B design approaches to ensure creative output is engaging, differentiated, and impactful.

• Uphold and evolve brand guidelines, introducing fresh perspectives to help the brand stand out in a competitive market.

• Participate in weekly sync-ups with the marketing team and/or team manager to effectively manage workflow, prioritize tasks, and ensure all deliverables align with strategic campaign goals.

• Contribute to demand generation efforts through compelling visual content that drives engagement and conversions.

📝 Enhancement Note: The responsibility to "challenge briefs constructively" and "think beyond traditional B2B design approaches" indicates a need for a designer who can strategically influence campaign direction and actively contribute to the Go-To-Market (GTM) strategy through creative innovation, not just execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for a mid-weight role.

Experience: 4-5 years of proven experience in B2B graphic design, with a strong emphasis on campaign execution and digital asset creation.

Required Skills:

• Graphic Design Expertise: Proficient in creating visually appealing and effective designs for various marketing channels.

• Motion Design & Animation: Strong skills in creating animated content, particularly for social media and digital advertising (e.g., animated GIFs, short video clips).

• B2B Marketing Campaign Design: Demonstrated experience designing assets specifically for B2B campaigns, demand generation, and paid advertising.

• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Illustrator, and After Effects.

• Canva Pro Proficiency: Familiarity and ability to leverage Canva Pro for efficient content creation.

• Independent Work Ethic: Proven ability to work autonomously, manage time effectively, and meet project deadlines with minimal supervision.

• Proactive Problem-Solving: A confident and proactive approach to creative challenges, with the ability to generate fresh ideas and push design boundaries.

• Brand Guideline Adherence & Evolution: Ability to work within established brand frameworks while contributing to brand innovation.

• Communication & Collaboration: Effective communication skills for participating in team sync-ups and collaborating with copywriters and marketing managers.

• Flexible Scheduling: Ability to manage a flexible schedule, accommodating up to 30 hours per week and participating in meetings/sync-ups at varying times.

Preferred Skills:

• HubSpot & Asana Familiarity: Experience using HubSpot for marketing automation and Asana for project management.

• Digital Media Strategy: Understanding of how design assets integrate into broader digital media and demand generation strategies.

• Content Creation for Demand Generation: Experience in creating assets that directly support lead generation and customer acquisition efforts.

• Adaptability to Varying Time Zones: Flexibility to engage with a global team during non-traditional hours when necessary.

📝 Enhancement Note: The requirement for "4-5 years experience in B2B graphic design" and "portfolio showcasing both traditional and motion-based design work" solidifies this as a mid-weight role. The inclusion of tools like HubSpot and Asana, while listed as preferred, points towards an integrated GTM operations environment where design directly supports marketing automation and project management workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4-5 years of professional B2B graphic design work.

• The portfolio must demonstrate a strong balance of static design assets (e.g., ad creatives, website banners, social media graphics) and motion/animation content (e.g., animated GIFs, short promotional videos, animated infographics).

• Specific examples of campaign collateral and paid ad designs used for B2B demand generation are crucial.

• Case studies or detailed project descriptions that highlight the design process, creative problem-solving, and the impact of the designs on campaign objectives. Process Documentation:

• While direct process documentation is not explicitly required for the designer, the ability to articulate one's design process during interviews is essential.

• Candidates should be prepared to discuss their approach to:

  • Understanding design briefs and client objectives.

  • Creative concept development and ideation.

  • Iterative design and feedback incorporation.

  • Working with brand guidelines and introducing new creative elements.

  • Collaborating with copywriters and marketing teams.

  • Delivering final assets in required formats.

📝 Enhancement Note: For a creative role supporting GTM, the "portfolio" is the primary demonstration of process. The emphasis on B2B campaigns, demand generation, and digital assets means the portfolio needs to show not just aesthetic skill, but an understanding of how design drives business outcomes.

💵 Compensation & Benefits

Salary Range: $15 - $18 USD per hour.

• Methodology: This range is derived directly from the provided job data. It is set within typical contractor rates for mid-weight graphic designers with specialized B2B and motion design skills in markets with a moderate cost of living, adjusted for remote work capabilities. Given the location (Mexico City), this rate is competitive for contract roles requiring specialized skills and remote execution.

Benefits:

• Contract Length: 3-6 months initially, with potential for extension, offering stability and the opportunity for ongoing projects.

• Flexible Hours: Up to 30 hours per week, allowing for work-life balance and accommodating personal schedules. Initial weeks may require fewer hours (7-10), with typical workload increasing to 20-30 hours.

• Remote Work: Fully remote position, eliminating commute time and offering flexibility in work location.

• Independent Work Environment: Opportunity to work autonomously and take ownership of design projects.

• Client Email Access: Provided with a client email address for professional communication.

• Professional Collaboration: Opportunity to collaborate with a leader in workforce solutions and a dedicated marketing team.

Working Hours: Up to 30 hours per week. The exact schedule is flexible, but candidates must be available to participate in weekly sync-ups and be responsive during varying times of the day to accommodate global team collaboration.

📝 Enhancement Note: The hourly rate of $15-$18 USD for a remote contract role in Mexico City is within a reasonable range for a mid-weight designer with specialized B2B and motion graphics skills. It reflects the contract nature and the need for specific technical proficiencies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing, Marketing, Creative, and Technology Talent Solutions. HelloKindred operates as a specialist agency connecting talent to opportunities with trusted brands, focusing on flexible work arrangements (on-site, remote, hybrid).

Company Size: The input data does not specify company size for HelloKindred, but as a specialist staffing firm, it likely operates with a lean, agile team structure, focusing on efficient talent placement and client service.

Founded: Information on the founding date of HelloKindred is not provided, but their vision to "disrupt traditional employment barriers" suggests a modern, forward-thinking approach to the staffing industry.

Team Structure:

• The designer will be an extension of the client's marketing team, working closely with a marketing manager and a strategy copywriter.

• This implies a collaborative, project-based team structure where individuals contribute specialized skills to achieve common GTM objectives.

• Reporting will likely be to a marketing lead or manager within the client organization, with HelloKindred acting as the contracting agency. Methodology:

• Data-Driven Creative: While not explicitly stated, the focus on B2B marketing campaigns, paid ads, and demand generation suggests that creative output will be measured and optimized based on performance metrics.

• Agile Campaign Development: The need to "challenge briefs constructively" and work with a strategy copywriter points towards an agile approach to campaign ideation and execution, prioritizing speed and impact.

• Brand Evolution: A core methodology involves balancing adherence to existing brand guidelines with the introduction of fresh, innovative ideas to ensure the brand remains relevant and competitive.

Company Website: hellokindred.com

📝 Enhancement Note: HelloKindred's focus on staffing marketing, creative, and technology roles indicates they understand the operational needs of GTM teams. The designer's role is framed as being part of the client's team, highlighting the importance of seamless integration and contribution to client success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid Weight Graphic Designer, indicating a level of expertise beyond entry-level. It requires independent contribution and the ability to manage significant design responsibilities, including both static and motion graphics, within B2B marketing campaigns.

Reporting Structure: The designer will report to a team manager or marketing lead within the client organization, with whom they collaborate on campaign assets. HelloKindred facilitates the contract.

Operations Impact: The designer's work directly impacts the effectiveness of B2B marketing campaigns, demand generation efforts, and the overall brand perception of the client. High-quality, innovative creative assets are crucial for attracting leads, engaging prospects, and ultimately driving revenue growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion design, animation, and B2B campaign strategy through hands-on project experience.

• Portfolio Enhancement: Building a strong portfolio with successful B2B campaigns and diverse creative assets can lead to more senior roles or specialized creative positions.

• Industry Exposure: Working with a leader in workforce solutions provides exposure to a key industry, potentially opening doors to future opportunities within that sector or related fields.

• Contract Extension/New Contracts: Successful performance can lead to contract extensions or opportunities for new projects through HelloKindred, building a consistent freelance career.

📝 Enhancement Note: While this is a contract role, the emphasis on "4-5 years experience" and the requirement for independent work and creative contribution suggest that successful candidates will be operating at a mid-level capacity, capable of taking ownership of tasks and contributing strategically to campaign output.

🌐 Work Environment

Office Type: Fully Remote. This position operates entirely outside of a traditional office setting.

Office Location(s): While the role is based in Mexico City, the work is performed remotely from the candidate's own location.

Workspace Context:

• Independent Workspace: Candidates are required to have their own technology (computer, software) to perform design tasks. A client email address will be provided for communication.

• Collaborative Digital Environment: Communication and collaboration will primarily occur through digital channels, including weekly sync-ups via video conferencing (likely Teams) and project management tools (likely Asana).

• Flexible Work Hours: The workspace must accommodate a flexible schedule, allowing for up to 30 hours per week, with the understanding that some availability may be needed during varying times of the day for global team collaboration.

Work Schedule: Flexible, up to 30 hours per week. Initial weeks may be lighter (7-10 hours), increasing to 20-30 hours. While flexibility is key, availability for weekly team syncs and responsive communication throughout the day is expected.

📝 Enhancement Note: The requirement for candidates to have their "own technology for design work" is a key aspect of this remote contract role, indicating the need for self-sufficiency and investment in personal tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio by HelloKindred and/or the client's hiring team to assess basic qualifications and creative fit.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing specific B2B campaign examples, motion design work, and the creative process behind key projects. Expect questions about how designs contributed to campaign objectives.

• Skills Assessment: Potential for a small design test or a more in-depth discussion about technical skills in Adobe Creative Suite and motion design software.

• Cultural/Team Fit: An interview to assess the candidate's ability to work independently, collaborate effectively with a remote team, and contribute to a proactive, innovative design culture. This may involve discussing how they handle constructive feedback and challenge briefs.

• Final Interview: Possibly with a senior marketing lead to discuss strategic alignment and confirm fit for the contract duration.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest B2B campaign work, emphasizing projects that demonstrate your ability to create impactful static and motion assets.

• Highlight B2B & Demand Gen: Ensure your portfolio clearly features examples relevant to paid ads, digital media, and campaign collateral designed for lead generation.

• Showcase Motion Skills: Dedicate specific sections or examples to your motion design and animation capabilities, detailing the software used and the purpose of the animation.

• Explain Your Process: Be ready to articulate your design process for each project, including how you interpreted briefs, ideated concepts, collaborated with stakeholders, and measured impact (if applicable).

• Quantify Impact (if possible): If any of your designs contributed to measurable results (e.g., increased click-through rates, engagement), be prepared to share those metrics.

• Demonstrate Brand Adaptability: Include examples of how you've worked within various brand guidelines while still injecting creativity.

Challenge Preparation:

• Design Brief Interpretation: Practice analyzing hypothetical B2B design briefs and outlining your initial creative approach.

• Motion Design Concepting: Be prepared to brainstorm animated concepts for common B2B marketing scenarios (e.g., explaining a service, highlighting a feature).

• Time Management for Remote Work: Think about how you manage your workload and prioritize tasks when working remotely and with flexible hours.

📝 Enhancement Note: The emphasis on a portfolio review with specific B2B and motion design examples, coupled with the need to "challenge briefs constructively," suggests the interview process will evaluate not just technical skill but also strategic thinking and creative initiative.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and After Effects.

• Canva Pro: Familiarity and ability to use Canva Pro for content creation.

Analytics & Reporting:

• While not directly a designer's tool, understanding how design impacts analytics is beneficial. Familiarity with metrics related to digital ads and social media engagement is a plus. CRM & Automation:

• HubSpot: Preferred familiarity, indicating an understanding of how design assets integrate into marketing automation workflows and CRM systems.

• Asana: Preferred familiarity, suggesting the need to manage tasks and projects within a team-based system.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Canva Pro, along with preferred familiarity with HubSpot and Asana, provides a clear picture of the technology landscape this designer will operate within. This is crucial for operations roles where tool proficiency directly impacts workflow efficiency and integration.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on pushing boundaries, thinking outside the box, and bringing fresh, differentiated ideas to B2B marketing.

• Collaboration & Partnership: Working closely with marketing and strategy teams, acting as an extension of the client's team, and contributing to shared campaign goals.

• Proactiveness & Independence: Taking initiative, managing time effectively, and working autonomously to deliver high-quality results without constant supervision.

• Brand Stewardship: Respecting and evolving brand guidelines to ensure consistent, yet innovative, visual communication.

• Efficiency & Agility: Adapting to flexible hours and workflow demands, delivering timely and impactful creative assets.

Collaboration Style:

• Integrated Team Member: The designer is expected to function as an integral part of the client's marketing team, not as an external vendor.

• Constructive Dialogue: Openness to challenging briefs and engaging in discussions with copywriters and marketing managers to refine concepts and strategies.

• Digital Communication: Primary mode of interaction will be through digital platforms (video calls, project management tools, email).

📝 Enhancement Note: The culture emphasizes a proactive, independent designer who can also be a strong collaborative partner. This blend is typical for specialized GTM support roles where execution speed and creative input are equally valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The primary challenge will be adhering to brand guidelines while consistently introducing fresh, creative concepts that stand out in a B2B context.

• Meeting Flexible Work Demands: Adapting to a flexible schedule and potentially varying work hours to accommodate global team collaboration requires strong self-discipline and time management.

• Independent Remote Work: Thriving in a fully remote environment requires self-motivation and effective communication to stay connected and productive.

• Translating Strategy into Visuals: Effectively translating strategic objectives and copywriter input into compelling visual assets that drive engagement and conversions.

Learning & Development Opportunities:

• Motion Graphics Expertise: Continued development and refinement of advanced motion design and animation skills.

• B2B Marketing Campaign Strategy: Gaining deeper insights into B2B marketing strategies, demand generation tactics, and the role of creative in driving GTM success.

• Remote Collaboration Tools: Enhancing proficiency in digital collaboration and project management tools like Asana and Teams.

• Industry Insight: Exposure to the workforce solutions industry and its marketing challenges.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also adaptable, strategic, and capable of working effectively in a remote, project-driven environment, which are core competencies in operations-adjacent roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative concepts for a B2B marketing campaign, especially when working with a strategy copywriter." (Focus on ideation, collaboration, and how you translate strategy into visuals.)

• "How do you balance adhering to established brand guidelines with the need to create fresh, innovative designs that stand out?" (Prepare examples of how you've managed this tension.)

• "Can you walk us through a B2B campaign project from your portfolio that you're particularly proud of? What were the objectives, your role, and the outcome?" (Be ready to discuss metrics and impact.)

• "How do you approach creating motion graphics for social media or digital ads? What is your typical workflow for animation projects?" (Demonstrate your technical process and creative thinking for motion.) Company & Culture Questions:

• "How do you manage your time and prioritize tasks when working remotely with a flexible schedule?" (Highlight your organizational skills and self-discipline.)

• "Describe a time you had to challenge a design brief. What was the situation, and how did you handle it?" (Showcase your proactive approach and ability to contribute strategically.)

• "What interests you about working with a leader in workforce solutions, and how do you see your design skills contributing to their marketing efforts?" (Research the client's business and connect your skills to their goals.)

• "How do you ensure your work aligns with marketing automation and demand generation objectives?" (Connect your design output to business outcomes.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies. For each project, explain the challenge, your creative solution, your specific contributions (especially for motion), and any measurable results.

• Highlight B2B & Motion: Ensure the projects you present clearly showcase your B2B marketing experience and your motion design capabilities.

• Process Clarity: Be prepared to articulate your design process for each example, from brief interpretation to final delivery.

• Tool Proficiency: Mention the specific tools used for each project (Adobe Suite, Canva, etc.).

• Conciseness: Focus on the most relevant and impactful projects. Be ready to present within a set time limit.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also an understanding of B2B marketing objectives, the ability to collaborate within a remote GTM team, and a proactive, independent work ethic—all key attributes for successful operations professionals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on SmartRecruiters.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest B2B graphic design and motion graphics work. Ensure examples of paid ads, digital assets, and campaign collateral are easily accessible.

• Resume Optimization: Highlight your 4-5 years of B2B design experience, proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects), motion design skills, and familiarity with tools like Canva Pro, HubSpot, and Asana. Quantify achievements where possible.

• Prepare for Portfolio Walkthrough: Practice articulating your design process, creative rationale, and the impact of your work for key portfolio pieces, especially those related to B2B campaigns and demand generation.

• Company Research: Briefly research HelloKindred's mission and the general industry of workforce solutions to better understand the client's context and tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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