Sr Product Designer

📍 Job Overview

Job Title: Sr Product Designer

Company: Sinch

Location: WFH, Philippines

Job Type: Full time

Category: Product Design / UX/UI

Date Posted: 2026-05-28T16:35:59

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Remote Solely

🚀 Role Summary

• Drive UI/UX refinements and end-to-end user journey design for critical product areas including Engage Growth, Billing, and SimpleTexting.

• Lead discovery and user research initiatives to inform the UX for new upsell opportunities and product features.

• Collaborate cross-functionally with Product Management, Engineering, Support, Sales, and Marketing to translate conceptual ideas into polished, customer-centric experiences.

• Own the design process, embedding actively within team rituals and proactively identifying design opportunities.

• Leverage AI to enhance the design process, from research synthesis to workflow efficiency.

📝 Enhancement Note: The role is for a Senior Product Designer, indicating a need for significant experience and a proactive, ownership-driven approach. The focus on "Engage Growth, Billing, and SimpleTexting" suggests a B2B SaaS environment where understanding business needs and customer workflows is paramount for driving revenue and customer retention. The emphasis on AI in the design process highlights a forward-thinking company embracing modern tools to improve efficiency and innovation.

📈 Primary Responsibilities

• Spearhead UI/UX improvements and iterative enhancements for existing SimpleTexting product flows, working closely with Product Managers and Engineers.

• Design intuitive and effective UI and user flows for new self-serve discount features, ensuring clarity in eligibility and application processes.

• Own the complete design journey for self-serve cancellations, balancing business objectives with a positive and user-friendly customer experience.

• Conduct user research and testing to validate and inform the UX for new upsell opportunities, such as user seats and add-ons.

• Develop modular and scalable design patterns that support future product expansion and maintain design consistency.

• Act as a key design partner with cross-functional teams, translating insights and ideas from wireframes through to final implementation.

• Proactively engage in team rituals and design discussions, taking ownership of design challenges and opportunities.

• Explore and integrate AI-powered tools and methodologies to optimize design workflows, research synthesis, and overall efficiency.

📝 Enhancement Note: The responsibilities emphasize ownership and end-to-end design, from initial discovery and research to final delivery and iterative improvements. The mention of "self-serve funnels," "discounts," and "cancellations" points towards a focus on customer lifecycle management and monetization within a SaaS product. The requirement to design "modular and scalable patterns" indicates a need for a strong understanding of design systems and future-proofing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for senior-level roles in product design. Equivalent practical experience will also be strongly considered.

Experience: A minimum of 5-10 years of proven experience as a Product Designer, with a substantial track record of designing and shipping successful features for web applications. Experience in a B2B SaaS environment is highly advantageous.

Required Skills:

• Demonstrable expertise in UI/UX design principles and best practices for web applications.

• Strong proficiency in user research methodologies, including qualitative and quantitative testing.

• Proven ability to design and deliver end-to-end user journeys, from concept to polished visual design.

• Advanced skills with modern design and collaboration tools: Figma (primary), Jira, and Confluence.

• Experience working within an Agile development environment, collaborating closely with Product Managers and Engineers.

• Excellent collaboration and communication skills, adept at working within cross-functional teams.

• A proactive, ownership-driven mindset with a passion for solving complex user problems.

Preferred Skills:

• Experience or a strong interest in leveraging AI to enhance the design process, including research synthesis and workflow optimization.

• Familiarity with design systems and component-based design.

• Experience with prototyping tools beyond Figma for advanced interaction design.

• Understanding of SaaS business models and key SaaS metrics.

• Experience in the telecommunications or messaging industry.

📝 Enhancement Note: The experience level (5-10 years) and the emphasis on a strong portfolio, end-to-end journey design, and cross-functional collaboration are critical indicators for a senior role. The specific mention of Figma, Jira, and Confluence points to the expected toolset. The inclusion of "AI-enhanced Design" as a preferred skill suggests that candidates who can demonstrate experience or a keen interest in this area will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-10 years of product design experience, with a strong emphasis on web applications.

• Detailed case studies demonstrating expertise in both user research and UI execution, highlighting your role and contributions.

• Examples of end-to-end user journey design, illustrating your process from initial discovery and research through to final visual design and implementation.

• Projects that showcase your ability to design for complex workflows, self-serve funnels, and monetization features (e.g., discounts, add-ons).

• Evidence of designing modular and scalable patterns or contributing to a design system.

Process Documentation:

• Case studies should clearly articulate the problem statement, your design process, the tools used (including Figma, Jira, Confluence), and the outcomes.

• Demonstrate how you conducted user research and testing, and how these insights informed your design decisions.

• Showcase wireframes, user flows, interactive prototypes, and final UI designs.

• Include examples of how you translated business needs into user-centered solutions.

• If applicable, include examples of how AI was leveraged to improve the design process or outcomes.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to demonstrate not just visual design skills but a deep understanding of the entire product development lifecycle, user research, problem-solving, and collaborative capabilities. The emphasis on end-to-end journeys, self-serve funnels, and AI integration requires specific examples to be highlighted.

💵 Compensation & Benefits

Salary Range: Based on the Senior Product Designer title, 5-10 years of experience, and the remote nature of the role within the Philippines, the estimated annual salary range is PHP 1,200,000 - PHP 2,000,000. This range accounts for the experience level, the specialized skill set required for product design in a tech company, and the cost of living in the Philippines for a remote, full-time employee.

Benefits:

• Government Contributions: Sinch will manage all required SSS (Social Security System), PhilHealth (Philippine Health Insurance Corporation), and Pag-IBIG (Home Development Mutual Fund) contributions.

• Standard Employee Benefits: Eligibility for the company's standard suite of employee benefits, which typically include health insurance (medical and dental), paid time off (vacation and sick leaves), and potentially performance-based bonuses.

• Company-provided Laptop: A laptop will be supplied for this role, ensuring you have the necessary tools to perform your duties effectively.

• Flexible Working Hours: While initial onboarding requires alignment with AEST, the established role offers a flexible standard schedule with reasonable overlap expected for collaboration.

Working Hours: The standard working hours are expected to be around 40 hours per week. Initial onboarding will require closer alignment with Australian Eastern Standard Time (AEST). Post-onboarding, a flexible schedule will be implemented, with the expectation of sufficient overlap with the team for effective collaboration.

📝 Enhancement Note: Salary estimation for the Philippines requires consideration of local market rates for experienced tech professionals in remote roles. The provided range is a benchmark, and actual compensation will depend on the candidate's specific experience, interview performance, and Sinch's internal compensation structure. The benefits listed are typical for full-time employees in the Philippines working for international companies, with the added advantage of government contributions being managed by the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sinch operates within the telecommunications and software industry, specifically focusing on cloud communications for businesses. This includes CPaaS (Communications Platform as a Service), messaging, and engagement solutions. The company is a significant player in enabling businesses to connect with their customers globally through various channels.

Company Size: Sinch is a large, global organization. Based on typical industry classifications for companies of this scale, it likely falls into the 5,000+ employee range. This means opportunities for scale, established processes, and interaction with diverse teams across different regions. For a product designer, this size can mean access to significant resources and complex problems, but also requires navigating a larger organizational structure.

Founded: Sinch was founded in 2008. This indicates a relatively mature company that has grown significantly, likely through both organic development and strategic acquisitions, to become a global leader in its field. This maturity suggests established operational frameworks and a history of innovation.

Team Structure:

• The Product Design team is likely part of a broader Product organization, working closely with Product Managers, Engineers, and potentially User Researchers.

• The Senior Product Designer will report to a Design Lead or Head of Product Design, with a dotted line to Product Managers for specific project assignments.

Methodology:

• Data-driven design decisions are expected, informed by user research, A/B testing, and product analytics.

• Agile methodologies are standard, implying iterative development cycles, sprint planning, and continuous feedback loops.

• A focus on user-centric design principles to create intuitive and effective customer experiences.

• Emphasis on building scalable and maintainable design systems and patterns.

Company Website: https://www.sinch.com/

📝 Enhancement Note: Understanding Sinch's industry (CPaaS, cloud communications) is crucial for a product designer to grasp the context of their users—businesses communicating with their customers. The company's global scale and founding date suggest a stable yet innovative environment. The expected team structure and methodology highlight the collaborative and agile nature of product development at Sinch.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a level of expertise and autonomy beyond junior or mid-level positions. It requires the ability to lead design initiatives, mentor junior designers, and influence product strategy through design thinking. The scope includes driving strategic product areas like Engage Growth and Billing, suggesting a significant impact on business objectives.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Head of Product Design. They will work closely with Product Managers and Engineering Leads on specific product squads or feature teams. This structure allows for both strategic oversight from design leadership and tactical execution within product development cycles.

Operations Impact: As a Senior Product Designer, your work will directly influence user acquisition, engagement, retention, and monetization. By creating intuitive self-serve funnels, optimizing user flows for discounts, and designing effective upsell opportunities, you will contribute significantly to Sinch's revenue growth and customer satisfaction. Your design decisions will shape how businesses interact with Sinch's platform, impacting their operational efficiency and customer outreach.

Growth Opportunities:

• Leadership Development: Opportunity to mentor junior designers, lead design critiques, and potentially take on lead roles for specific product initiatives or features.

• Skill Specialization: Deepen expertise in specific areas such as AI-enhanced design, complex B2B SaaS user flows, or design system architecture.

• Cross-functional Influence: Gain broader exposure to business strategy, product roadmapping, and go-to-market planning by collaborating across departments.

• Career Advancement: Potential to progress into roles such as Lead Product Designer, Design Manager, or Product Manager, depending on career aspirations and demonstrated capabilities.

📝 Enhancement Note: The "Senior" designation implies a need for leadership potential, strategic thinking, and the ability to drive complex design projects independently. The growth opportunities highlight the potential for career progression within Sinch, moving beyond individual contribution to leadership and strategic influence.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "WFH" (Work From Home) designation in the Philippines confirms this. While there's no traditional office, it implies a need for strong self-discipline and effective remote collaboration tools.

Office Location(s): The position is based in the Philippines, with the designation "WFH, WFH" indicating a remote setup within the country. While Sinch has global offices, this specific role is remote within the Philippines, allowing for flexibility in the employee's physical location within the country, provided they can maintain connectivity and adhere to working hours.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools extensively for communication, design reviews, and project management. This includes video conferencing, instant messaging, and shared document platforms.

• Tooling: Access to a company-provided laptop and proficiency with design software (Figma) and project management tools (Jira, Confluence) are essential.

• Team Interaction: While remote, there will be structured opportunities for interaction through daily stand-ups, sprint reviews, design critiques, and team meetings, necessitating active participation and clear communication.

Work Schedule: The work schedule is flexible, with an expectation of reasonable overlap with the team for collaboration. Initial onboarding will require alignment with Australian Eastern Standard Time (AEST), indicating a need for adaptability. This flexibility allows for better work-life integration but requires strong time management skills to ensure team alignment and responsiveness.

📝 Enhancement Note: The remote nature of the role emphasizes the importance of self-management, proactive communication, and proficiency with remote collaboration tools. The initial AEST alignment during onboarding is a practical necessity for integration with specific teams but is followed by a more flexible schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role requirements and experience level.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and cultural fit. This stage will likely focus on your approach to problem-solving and ownership.

• Portfolio Presentation & Design Challenge: A session where you present a selected case study from your portfolio, demonstrating your process, decision-making, and impact. This may be followed by a focused design challenge or discussion on hypothetical scenarios relevant to Sinch's products.

• Cross-functional Interview: An interview with key stakeholders from Product Management and Engineering to assess your collaboration skills and ability to work effectively in a cross-functional team.

• Final Interview: Potentially a final round with senior leadership to confirm fit and discuss career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your end-to-end product design process, user research skills, UI execution, and impact on business goals.

• Highlight Ownership: Clearly articulate your specific role and contributions within each project, especially in collaborative efforts. Use "I" statements for your direct contributions and "we" for team achievements.

• Showcase Process: Detail your design methodology, from problem definition and user research to wireframing, prototyping, UI design, and iteration. Explain why you made certain decisions.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback that demonstrate the success of your designs. Focus on how your work contributed to user acquisition, engagement, retention, or revenue.

• Address AI Integration: If you have experience or a strong interest in AI-enhanced design, be prepared to discuss it and how you might apply it within Sinch's context.

• Tailor to Sinch: Research Sinch's products (SimpleTexting, Engage Growth, Billing) and try to align your portfolio examples with the types of problems they solve.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, ensure you fully understand the problem, target users, and business objectives.

• Think Aloud: During a live challenge, articulate your thought process, assumptions, and decisions clearly.

• Focus on Process: Demonstrate a structured approach to problem-solving, even if you don't arrive at a fully polished solution within the given time.

• Consider Constraints: Be mindful of technical feasibility and business requirements, and discuss trade-offs.

📝 Enhancement Note: The interview process is typical for a senior design role, emphasizing portfolio quality, process demonstration, and cross-functional collaboration. Candidates should prepare to not only showcase their work but also articulate their strategic thinking and problem-solving approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary design and prototyping tool. Proficiency is essential for UI design, wireframing, prototyping, and collaboration. Expect to create and maintain design components and potentially contribute to a design system.

• Jira: For project management, task tracking, and sprint planning. Familiarity with creating and updating tickets, understanding sprint boards, and collaborating with engineering teams via Jira is expected.

• Confluence: For documentation, knowledge sharing, and team collaboration. Expect to use Confluence for design specifications, research findings, and process documentation.

Analytics & Reporting:

CRM & Automation:

• Understanding the customer journey within a CRM context (e.g., Salesforce, HubSpot) can be advantageous for designing self-serve funnels and understanding customer lifecycle management, though direct CRM tool proficiency might not be a core requirement for this role.

📝 Enhancement Note: The explicit mention of Figma, Jira, and Confluence indicates the core technology stack for design and development collaboration. Understanding how these tools integrate into the broader product development workflow is key.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving customer needs to create simple, robust, and valuable experiences.

• Ownership & Proactivity: Taking initiative, driving design forward, and owning challenges from inception to resolution.

• Collaboration: Working effectively across Product, Engineering, Sales, and Marketing to achieve shared goals.

• Innovation: Embracing new technologies and methodologies, such as AI, to enhance the design process and product offerings.

• Simplicity & Elegance: Striving for clear, intuitive, and effective design solutions that solve complex problems elegantly.

Collaboration Style:

• Cross-functional Integration: Design is embedded within product teams, working closely with Product Managers and Engineers in an Agile manner.

• Feedback-Driven: An open culture for design critiques and feedback exchange to continuously improve designs.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the design and product teams.

• Data-Informed: Design decisions are informed by user research, analytics, and business objectives.

📝 Enhancement Note: The values and collaboration style align with modern, agile tech companies. A proactive, collaborative, and customer-focused designer will thrive in this environment. The emphasis on "simplicity" and "elegance" in problem-solving is a hallmark of strong product design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Business Needs with User Experience: Designing self-serve funnels and monetization features (discounts, cancellations) requires a delicate balance between business objectives and a positive user experience.

• Scalability and Modularity: Creating design patterns that are modular and scalable for future product expansion while maintaining consistency across different product areas.

• Remote Collaboration Effectiveness: Ensuring seamless communication and collaboration with distributed teams across different time zones and cultures.

• Integrating AI into Design Workflows: Effectively leveraging AI tools to enhance research, ideation, and workflow efficiency without compromising design quality or user experience.

Learning & Development Opportunities:

• AI in Design: Opportunities to explore and implement cutting-edge AI tools and techniques in the design process, staying ahead of industry trends.

• Product Strategy: Deeper involvement in product discovery and strategy, influencing the roadmap through design thinking and user insights.

• Cross-functional Exposure: Gaining a comprehensive understanding of business operations, sales, and marketing strategies by working closely with these departments.

• Mentorship: Potential to mentor junior designers and develop leadership skills.

📝 Enhancement Note: The challenges presented are common in growing SaaS companies, particularly those focusing on user acquisition and monetization. The growth opportunities are robust, offering pathways for both technical skill development and strategic career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements (e.g., business vs. user needs) in a design project. How did you approach it, and what was the outcome?" (Focus on negotiation, user advocacy, and problem-solving)

• "How do you approach designing for self-serve funnels or complex transactional flows? Walk us through your process." (Demonstrate understanding of user journeys, clarity, and error prevention)

• "Tell us about a project where you led the discovery phase for a new feature. What methods did you use, and how did your findings influence the final design?" (Highlight user research skills and ability to translate insights into actionable designs)

Company & Culture Questions:

• "What interests you about Sinch and our product offerings, particularly in areas like Engage Growth or SimpleTexting?" (Research Sinch's mission, products, and recent news)

• "How do you adapt your design approach when working with remote teams across different time zones?" (Emphasize communication, asynchronous workflows, and documentation)

Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as narratives, highlighting the problem, your role, the process, the solution, and the impact.

• Visual Clarity: Ensure your presentation is visually appealing and easy to follow, with clear examples of wireframes, user flows, and final UI designs.

• Focus on "Why": Explain the rationale behind your design decisions. Why did you choose a particular approach? What user needs were you addressing?

• Quantify Impact: Whenever possible, present metrics or qualitative feedback that demonstrate the success of your designs (e.g., conversion rate improvements, user satisfaction scores, reduction in support tickets).

• Be Prepared for Questions: Anticipate questions about your process, challenges, and alternative solutions.

📝 Enhancement Note: Interview preparation should focus on demonstrating senior-level capabilities: strategic thinking, end-to-end ownership, strong collaboration, and a clear understanding of how design drives business outcomes. The AI aspect is a key differentiator to prepare for.

📌 Application Steps

To apply for this Sr Product Designer position:

• Submit your application through the provided link on the Oracle Cloud portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features 2-3 case studies that showcase your expertise in end-to-end user journey design for web applications, user research, UI execution, and ideally, experience with self-serve funnels or similar complex flows.

• Resume Optimization: Tailor your resume to highlight your 5-10 years of experience, specific skills in Figma, Jira, Confluence, user research, and any experience with AI in design. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, ownership mindset, and collaborative approach. Prepare to present your portfolio case studies effectively, focusing on storytelling and impact. Be ready to discuss your interest in AI integration.

• Company Research: Familiarize yourself with Sinch's products (SimpleTexting, Engage Growth, Billing) and their mission. Understand their target market and how design contributes to their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.